PODCAST · health
Marketing Tips for Doctors
by Barbara Hales
This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn marketing secrets that have been proven to work on this show with Barbara and her guests. As medical pros, you have to market yourself to be successful. Listen and hear more about how Barbara created her proven marketing system for her thriving private practice. Master the marketing techniques to attract ideal patients, develop a stronger rapport, grow your practice and boost your rankings!
Episodes
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When Your Staff Escalates
In this episode, we cover: Why patients experience the entire practice—not just the physician Five phrases that can escalate patient conflicts, and what staff can say instead How physicians can intervene in an argument and coach employees afterward When staff should handle a concern, hand it off,...
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The Angry Patient
In this episode, we cover: Why trying to “win” an argument with an angry patient almost always costs you the relationship. Exact phrases to use when a patient is furious about wait times, bills, or feeling dismissed. The five-step reset for de-escalating anger: Listen, Acknowledge, Clarify,...
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Doctor Was It Your Fault?
In this episode, we cover: What to actually say when a patient asks, “Doctor, was this your fault?” How to use empathy without making legal admissions. A simple framework to handle five of the toughest conversations after something goes wrong. Key Takeaway Quote: “Patients don’t expect…
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The Most Dangerous Word in Medicine
In this episode, Barbara discusses: The myth that saying “I’m sorry” always increases malpractice risk How silence and defensiveness can increase mistrust and suspicion in patients and families The Candor (CANDOR) approach: Communication and Optimal Resolution—emphasizing timely communication,...
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How AI Helps Doctors
How AI Helps Doctors: 7 Ways AI Gives Doctors Back Their Time In this episode, Barbara discusses: Barbara Hales names the “invisible second shift”—the unpaid hours physicians spend at home on charts, portal messages, and paperwork—and how it steals time from family and rest. Barbara Hales shares...
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The Mistakes That Make You Scroll
In this episode, Barbara discusses: Why so many viewers watch with the sound off, and why strong headlines, captions, and on-screen text are essential to stop the scroll and immediately communicate your video’s value. How trying to teach everything in one video overwhelms viewers, and why…
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5 Video Mistakes You Make
In this episode, Barbara discusses: Dr. Barbara Hales explains why video is a powerful way for physicians to connect with future patients where they already are—on platforms like YouTube, Facebook, Instagram, TikTok, and LinkedIn. Dr. Barbara Hales shows that physicians already have endless video...
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Before You Buy Medical Ads
In this episode, Barbara and Neil discussed the following: Neil explains his255 method for Facebook and Instagram ads: two campaigns (warm and cold), five audiences, and five ads to systematically find winning combinations and scale. They discuss how Facebook charges per 1,000 views(CPM) rather...
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What Doctors Market Wrong
In this episode, Barbara and David discuss: Six right-fit target markets for physician practices David outlined six crucial audiences: current patients, new patients, current employees, potential employees, current referral sources, and potential referral sources. He stressed that practices often...
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We’ve Met Now What’s Next Part 2
In this episode, Barbara discusses: How to stay top of mind by sharing relevant articles, studies, and news instead of generic “just checking in” follow-ups. Why becoming a connector — introducing the right people to one another — is one of the fastest ways to build a trusted, valuable network.…
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We’ve Met Now What’s Next
In this episode, Barbara discusses: Why networking is really about what happens after the introduction—because relationships, not contacts, are where the real value lives. The simple “48-hour rule” and no-ask follow-ups that make you instantly stand out, since almost no oneactually does them. How...
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Why Busy Practices Stay Broke
In this episode, Barbara discusses: Why many successful-looking practices still struggle financially behind the scenes. ● How doctors canidentify the kinds of patients they truly want to serve. ● The hidden cost of attracting the wrong cases into a busy schedule. Key Takeaways: “A packed waiting...
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Women, and the AI Revolution
In this episode, Barbara discusses: Why most business owners are using AI the wrong way — and how to shift from “tool usage” to AI-powered systems. How Ronnie automated repetitive admin work and saved 10–15 hours every week. Why identifying your biggest business pain point is the best place to...
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Scaling the Patient Experience
In this episode, Dr. Corey Malnikof discusses: Scaling from one clinic to 24 locations Building a patient-focused clinic culture Marketing strategies that work for doctors AI, SEO, and social media marketing Advice for growing a successful practice Key Takeaways: “Marketing works best when it…
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Can Doctors Survive This
In this episode, Barbara discusses: Why video creates deeper patient trust than traditional advertising and why trust is the real currency in medicine. How simple, authentic smartphone videos outperform expensive, polished productions in attracting the right patients. How familiarity bias makes...
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Restoring Trust in Medicine
In this episode, Barbara discusses: How the podcast grew from frustration and concern about confusion, mistrust, and misinformation in healthcare Why does authenticity, clear language, and hearing a doctor’s tone and compassion help rebuild trust How patient education lowers fear and helps people...
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Attract Patients Forever
In this episode, Dr. Barbara Hales interviews Bret Gregory, founder of DrTalks : Bret shares how his decade of running a marketing agency for doctors showed that virtual summits and podcasts are the strongest long-term patient-acquisition strategies, with summits often generating 20,000+ email...
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Smartphone Videos Beat Ads
In this episode, Barbara discusses: In this episode, Dr. Barbara Hales breaks down why video is becoming the most powerful trust-building tool in modern medicine. While traditional advertising may create visibility, it often fails to build the one thing patients value most—trust. Dr. Hales…
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How to Start a Telehealth Practice
In this episode, Barbara discusses: Why video builds stronger patient trust than traditional marketing and why trust drives patient decisions in healthcare. Why simple smartphone videos often outperform high-budget productions in attracting and retaining patients. How familiarity bias makes...
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How to Work Less, and Take Back Control of Your Practice
In this episode, Dr. Barbara Hales discusses: How physician burnout is a systems problem, not a personal weakness. How AI scribes reduce documentation friction, giving doctors more mental space and presence with patients. How small changes telehealth, better communication, and workflow redesign…
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Everyone Using Opus: Are You?
In this episode, Barbara discusses: Why tools like Opus Clip are popular and what they actually do Why using AI tools alone won’t grow your audience without a clear strategy How to build a simple workflow using tools like CapCut, Descript, and Submagic Key Takeaways: “The tool doesn’t create...
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Why Doctors Are Walking Away
In this episode, Barbara discuss: Broken Volume-Based System: The traditional insurance-driven model pushes doctors to prioritize volume over relationships, leading to rushed visits, excessive documentation, and widespread burnout. Shift to New Models: Many physicians are quietly transitioning to...
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Videos Build Trust
In this episode, Barbara discusses: Why video creates deeper patient trust than traditional advertising, and why trust is the real currency in medicine. How simple, authentic smartphone videos outperform expensive, polished productions in attracting the right patients. How familiarity bias makes...
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Most Powerful Tool in Your Practice
In this episode, Barbara discusses: Why expensive, polished advertising often fails to build real trust with patients. How simple, slightly imperfect smartphone videos create “micro trust” and attract better-aligned patients. The four types of videos physicians can record are to clarify...
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Is Concierge Medicine Worth It?
Is Concierge Medicine Worth It? In this episode, Dr. Barbara Hales discusses: Why physicians are leaving traditional insurance-based practices and transitioning to concierge or membership models. What concierge medicine really is, including membership fees, smaller patient panels, enhanced…
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AI, Burnout, and Medical Leadership
In this episode, Barbara discusses: Dr. Barbara Hales explains that physicians turned to AI not out of curiosity, but because they were exhausted by administrative overload and broken systems. She argues that burnout is a design and system problem, not a personal failure of resilience, and that…
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Why 2016 Still Haunts Us
In this episode, Barbara discusses: Dr. Hales explains how nostalgia functions as a coping mechanism during times of digital burnout and rapid technological change. She discusses why 2016 stands out as the last era of low-stakes digital life, before the rise of the current attention economy. A...
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Patients Judge You Before Meeting You
In this episode, Barbara discusses: Short-form videos help doctors build trust with patients before they meet. Be authentic, and educational credibility comes from clarity, not perfection. Repurpose your content and focus on presence, not popularity. Key Takeaways: “I finally realized the video...
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Unforgettable in 11 seconds
In this episode, Barbara and Thomas discuss: The conversation covers expertise in ethical persuasion and neuromarketing to help business owners become unforgettable in 11 seconds. It is explained how human decisions are driven by primal brain responses and the critical role of emotions in…
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Thanks for Being Part of My World
In this episode, Barbara discusses: Dr. Hales expressed gratitude and holiday wishes to her audience, acknowledging the diverse roles they play in her community. She reflected on the past year’s challenges and the theme of connection through shared stories, trust, and professional growth. Dr.…
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Marketing Shifts for Doctors
In this episode, Barbara discusses: The importance of shifting to relationship-based, personalized patient care over transactional models. How patient-centric messaging and empathetic communication foster trust and drive practice growth. Using tailored, purposeful content strategies aligned with...
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Burnout: Strategies for Doctors
In this episode, Barbara discusses: Doctors are overwhelmed by administrative burdens, such as paperwork, and are at risk of burnout. Personal stories remind doctors of the meaning behind their work. Solutions include delegation, digital tools, and better workflow. Dr. Hales offers coaching to…
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How Social Media changes Medicine
In this episode, Barbara discusses: How social media is reshaping medical communication, physician learning, and patient trust Why doctors benefit from online visibility without needing to “perform” How digital platforms create modern medical networking communities How ethical marketing helps...
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Stop Losing Patients
In this episode, Barbara and Sean Garner discuss: The challenges and importance of marketing for local service businesses, especially for health and wellness professionals, and how a “fractional CMO” service can help smaller practices oversee their entire marketing strategy without the cost of a...
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Mastering Patient Retention
In this episode, Barbara discusses: Keeping existing patients is more valuable than constantly seeking new ones. Most patients leave due to experience, not medical care. Personal, proactive follow-ups and small touches raise retention. Automated systems and regular patient education sustain...
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From Burnout to Balance for Physicians
Dr. Barbara Hales discusses overcoming burnout among physicians by addressing the barriers of time and money. She emphasizes that time is often mismanaged, citing examples of doctors like Dr. Emily and Dr. Njali who reclaimed their time through delegation and workflow redesign, leading to…
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Reinventing the Doctor’s Journey
In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales sits down with Dr. Safoora Zaka, founder and CEO of Medical Aesthetics and Laser, to explore how physicians can successfully reinvent their careers by blending medical expertise with entrepreneurship. Dr. Zaka shares her…
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PR Secrets for Doctors
In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales sits down with Mickie Kennedy founder of eReleases, to uncover how doctors and medical practices can use public relations (PR) to build credibility, attract patients, and stand out in an increasingly noisy digital landscape....
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AI-Saving time, Reclaiming Lives
Are you spending hours every night buried in patient charts long after the last appointment? You’re not alone. The average doctor now spends nearly 2 hours on documentation for every hour of patient care — fueling burnout, frustration, and even early retirements. But what if you could reclaim 2–3...
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How Media drives Rankings
In this episode of Marketing Tips for Doctors, host Barbara sits down with Chris Pantel, co-founder of Linkify, a digital PR and link-building agency that specializes in helping health brands and clinicians secure editorial features in some of the world’s top publications. Chris went from running…
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Podcast Branding for Chiropractors
In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales dives deep into the power of branding for chiropractors. With her trademark clarity and passion for helping practices grow, Barbara unpacks why branding matters, how to define your specialty, and how to use stories—not just...
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From Clicks to Dr. appointments
Are you tired of spending money on marketing that never seems to turn into patients? Many doctors and practice owners waste thousands of dollars chasing vanity metrics—like impressions, clicks, and reach—only to end up frustrated, broke, and no closer to filling their schedules. What if you could...
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How Doctors Win With Video
In this inspiring episode of Marketing Tips for Doctors, host Dr. Barbara Hales explores how video and community-driven content are transforming the way physicians attract, engage, and retain patients. If you’ve ever felt invisible online, frustrated by cancellations, or worried that your…
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How AI Changes Medicine
In this powerful episode of Marketing Tips for Doctors, host Dr. Barbara Hales explores how AI is transforming the healthcare landscape in practical, life-changing ways. From improving patient education and optimizing hospital operations to empowering small clinics with cost-effective tools,...
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Clinic to Cashflow Scaling Smart
In this episode, Dr. Barbara Hales and Jessica Jones discuss: Strategic Focus for Practice Growth: Jessica emphasized the importance of evaluating daily problems to focus on high-level issues that drive practice growth, rather than getting caught up in minutiae. Common Marketing Mistakes: The...
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AI vs. Cookies Next in Marketing
In this episode, Barbara and Jeff discuss: Why marketing is about building awareness- impressions matter more than just clicks. How privacy changes like the cookie collapse are forcing marketers to focus on broader targeting and reach. How AI tools like Provalytics use predictive modeling to…
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Creating Courses for Passive Income
In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales interviews Justin Allan Montgomery, a nurse practitioner turned successful course creator. Justin shares his journey from starting multiple telemedicine practices to building an eight-figure course business. Now, he helps other...
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Doctor’s Journey To Optimal Health
In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales interviews Dr. Tracy Gapin, a board-certified urologist who has transitioned into a performance and longevity expert. Dr. Gapin is the founder of the Gapin Institute and the creator of Peak Launch MD, a licensing and...
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Dr. Marketing Decoded
In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales interviews Stewart Gandolf, CEO of Healthcare Success, about what truly drives results in healthcare marketing. With over 30 years of experience leading campaigns for health systems, group practices, and telehealth providers,...
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AI and the Future of Medical Practice
In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales dives into one of the most talked-about topics in healthcare today—Artificial Intelligence in Medical Practice. Rather than stoking fears of robotic replacements, Dr. Hales presents AI as a powerful ally, helping doctors…
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ABOUT THIS SHOW
This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn marketing secrets that have been proven to work on this show with Barbara and her guests. As medical pros, you have to market yourself to be successful. Listen and hear more about how Barbara created her proven marketing system for her thriving private practice. Master the marketing techniques to attract ideal patients, develop a stronger rapport, grow your practice and boost your rankings!
HOSTED BY
Barbara Hales
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Frequently Asked Questions
How many episodes does Marketing Tips for Doctors have?
Marketing Tips for Doctors currently has 235 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Tips for Doctors about?
This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn marketing secrets that have been proven to work on this show with Barbara and her guests. As medical...
How often does Marketing Tips for Doctors release new episodes?
Marketing Tips for Doctors publishes regularly with 235 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Marketing Tips for Doctors?
You can listen to Marketing Tips for Doctors on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Tips for Doctors?
Marketing Tips for Doctors is created and hosted by Barbara Hales.
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