Measured Impact

In this episode of Measured Impact, Neil is joined by Christopher Miller, SVP of Sustainability and Advocacy at Aspen One. With a career spanning Bernie Sanders' staff, Greenpeace, Seventh Generation, and a 14-year run shaping the social mission at Ben & Jerry's, Chris knows what it takes to build an authentically purpose-driven brand.Chris and Neil dive into the critical difference between cause-related marketing and true corporate activism, the data-backed "halo effect" of standing up for your values, and why it's actually a good business strategy if your messaging pisses some people off. Tune in to learn why taking a bold stance is not just the right thing to do—it's the ultimate defense against the rise of AI-generated marketing.Connect with Aspen One:Social Media: @AspenSnowmass on InstagramCorporate: Aspen One (Aspen Skiing Company, The Little Nell, Limelight, Aspen Ventures)Chris' recs:Ben & Jerry's: benjerry.comSeventh Generation: seventhgeneration.comGreenpeace: greenpeace.orgEarthjustice: earthjustice.orgPatagonia: patagonia.comLush Cosmetics: lush.com1% for the Planet: onepercentfortheplanet.orgSki the East: skitheeast.netNRDC (Natural Resources Defense Council): nrdc.orgInteresting Times with Ross Douthat – Available via NYT Podcasts or Apple PodcastsPatagonia Books (Publishers of the upcoming book by Annie Leonard and Andre Carruthers) – patagonia.com/patagonia-booksGet your sandwich:Four Corners of the Earth Deli has no official website, but this legendary cash-only sandwich shop is located at 310 Pine St, Burlington, VT 05401

How do you build a $100M+ global brand without a single outside investor? In this episode, Neil sits down with Peter Dering, the founder and CEO of Peak Design and co-founder of The Change Climate Project. Peter’s journey began in a construction trailer, driven by a personal frustration with camera gear and a deep-seated hatred for bureaucracy. Today, Peak Design is a celebrated B Corp known for its fanatical customer base and its radical commitment to the planet and its employees.Connect with Peak Design:Peak Design: peakdesign.comInstagram: @peakdesignThe Change Climate Project: changeclimate.org (Formerly Climate Neutral)Newsletter: The Change Climate Project Newsletter (Written by Austin Whitman)The Climate Label: theclimatelabel.orgKickstarter: Peak Design’s 16th Campaign (Weekender Duffel)Peter's recs:Podcast: The Ezra Klein ShowPodcast: AcquiredBrand: Rivian (RJ Scaringe)Brand: ThuleGet your sandwich:Sandy’s (Haight Street): sandyssf.com – Go for the Muffaletta, stay for the My Morning Jacket stories

In this episode of Measured Impact, Neil sits down with Alan and James, the co-founders of the purpose-led craft beer brand Brewgooder. What started as a naive 100% profit-to-charity model driven by a half-baked pun has evolved into a sustainable, top-10 UK craft beer brand that champions clean water, food security, and global solidarity.Alan and James get candid about the danger of relying solely on an impact message, the realities of scaling a values-driven business in a highly competitive market, and the mechanics behind their bold "Sun & Stone" collaboration with a Palestinian brewery. Tune in to learn how they are proving that doing good and brewing great beer are not mutually exclusive.Connect with BrewgooderWebsite: brewgooder.comSocial Media: @Brewgooder on Instagram and FacebookAlan: [email protected]: [email protected] & InspirationsTaybeh Brewery: taybehbeer.com (Collaborator on the Sun & Stone Lager)Common Goal: common-goal.org (Soccer/football charity cited by Alan)Lush Cosmetics: lush.com (Cited by James for balancing premium products with impact)Brooklyn Brewery: brooklynbrewery.com (Introduced Brewgooder to the Fonio grain)Get your sandwich:Bocca (Glasgow): A well-known sandwich shop located in the South Side of GlasgowBelfast Bap: A traditional crusty white bread roll native to Belfast

In this episode, Neil sits down with Jay Tandan, the Global Digital Lead at Ben & Jerry’s. Jay’s journey with the iconic ice cream brand began as a college "scooper" in Vermont and evolved into a 16-year career leading the company’s digital marketing, e-commerce, and social strategy.The conversation dives deep into how Ben & Jerry’s balances its "triple bottom line"—prioritizing social mission and progressive activism alongside product sales. Jay explains why the company identifies as a "social justice company that happens to make ice cream" and how his team uses digital channels to drive real-world policy change.Connect with Ben & Jerry's:Instagram: instagram.com/benandjerrysX (formerly Twitter): twitter.com/benandjerrysFacebook: facebook.com/benandjerrysTikTok: tiktok.com/@benandjerrysYouTube: youtube.com/benandjerrysNewsletter Email Signup: You can find their official "Inside Scoop" newsletter signup at the bottom of their homepage: benjerry.comJay's recs:ArchCity Defenders: A holistic legal advocacy organization in St. Louis that partnered with Ben & Jerry’s on the "Close the Workhouse" campaignPatagonia WorksLush AdvocacyGet your sandwich:Henry Street Deli (Burlington, VT): Jay’s go-to for the best breakfast sandwiches in town

In this episode, Neil Callanan is joined by Alex Pilkington, CEO of the IM ABLE Foundation. Alex brings a unique perspective to the nonprofit world, transitioning from a career as an Army Ranger in a Special Operations Group to successful entrepreneurship, and finally to leading a mission-driven organization.Alex discusses how IM ABLE empowers individuals with physical, cognitive, and behavioral challenges by removing barriers to fitness and sport. The conversation explores the "business" of nonprofits, the implementation of the EOS (Entrepreneurial Operating System) to drive growth, and the vital role of data in measuring human impact.Connect with IMABLE:Official Website: imablefoundation.orgThe Bash: IM ABLE’s massive annual fundraiser; check the website for upcoming dates and ticket informationDonate: Support adaptive equipment grants and inclusive programming directly through their Donation PageFollow: Stay inspired by their stories on Instagram and FacebookAlex's recs:EOS (Entrepreneurial Operating System): The framework Alex uses to run the foundationCandid (formerly GuideStar): IM ABLE recently received the Platinum Seal of Transparency

A quick preview episode of the Measured Impact Podcast — where brand builders, marketers, and analytics pros learn how to connect data with storytelling. Host Neil Callanan shares why the show exists, who it’s for, and what you can expect from future conversations about brand activism, content performance, and measuring what truly works.