Members Only: The EverWash Podcast

In Episode 4 of Members Only: The EverWash Podcast, we're talking about one of the most underrated drivers of membership success — professional support — and what it actually takes to dominate your local market.First, Sean Pashley breaks down his "guerilla hiring" philosophy for building a summer sales force that can actually sell memberships — and why the right personality beats experience every time.Then, we welcome EverWash Membership Support Managers Sue Lorenzon and Kate Lorenzon to the studio for a deep dive into the human side of membership. From saving cancellations to building operator trust, Sue and Kate share what great support really looks like — and why the operators who take it seriously keep more members, longer.And then we call up Steve Chill of Chill's EZ Kleen in New Castle, PA — a multi-site IBA operator who has grown his membership revenue every single month since joining EverWash in July 2023. Steve shares how he went from one wash to three, how membership helped him freeze out a competitor who had already broken ground, and why every October, his car wash becomes the most terrifying attraction in western Pennsylvania.Got a question or topic for the show? Call us at 215-259-8048 or email [email protected] — we'll answer on air.Follow Members Only wherever you listen to podcasts, and subscribe on YouTube for clips and full episodes every month.

Episode 3 of Members Only: The EverWash Podcast is packed with insights for car wash operators looking to grow and optimize their membership programs.We kick things off with Wash Wire, where we recap the SCWA Convention & Expo, including key takeaways and conversations recorded live from the show floor.Next, Sean Pashley joins us for At The Wash to break down how operators can prepare for the busy pollen season and maximize performance during one of the year’s most important stretches.In Data Drip, EverWash analyst Jane Lee dives into the real impact of membership pricing changes—what happens when you raise prices, lower them, and how it affects revenue and conversions.Then, we’re joined by Kendra Johnson, Chief Experience Officer at the International Carwash Association, to preview The Car Wash Show in Nashville and share how operators can get the most out of attending.We wrap things up with Suds N’ Stuff to close out the episode.If you’re a car wash operator focused on growing recurring revenue and running a stronger business, this episode is for you.Don’t forget to like, follow, and subscribe for more.

In this episode of Members Only, we introduce a few new segments to the show, including Data Drip with EverWash analyst Jane Lee and the debut of At the Wash with EverWash VP of Partner Success Sean Pashley.We also discuss a major update coming to the EverWash attendant app, explore why family plans may be one of the most underutilized levers in car wash membership, and check in with operator Russ Picard of Executive Auto Wash in Rhode Island to hear what’s working on the ground.If you enjoy the show, be sure to follow or subscribe wherever you listen so you never miss an episode.

Episode 1: Welcome to Members OnlyIn the first episode of Members Only: The EverWash Podcast, hosts Max Pulcini and Chris Villella sit down with EverWash Founder & CEO Scott Caplan. They talk membership strategy, winter momentum, and what Scott has learned by becoming a car wash owner himself—plus what that real-world experience means for the future of EverWash. A grounded, operator-first conversation to kick off the series.