Modern Marketing + Measurement

On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made. We get into her idea of “decision orchestration” and why visibility is now a “consequence of influence.” Natasha’s joy is contagious all while painting a picture for current leaders to understand practical and real approaches to the current stage of marketing. Follow us on social! Linkedin Instagram X Facebook

In this episode of Modern Marketing and Measurement, I talk with Phil Case, President and Chief Client Officer of Max Connect Marketing, about cutting wasted ad spend and focusing on what actually drives results. We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth. Follow us on social! Linkedin Instagram X Facebook

On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more than ever as the tools get smarter. Follow us on social! Linkedin Instagram X Facebook

Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short. We get into why attention is really about opportunity, not outcomes, and how pairing it with brand lift and creative strategy is what actually drives results. Steve also shares how CTV is evolving, what’s holding back real-time optimization, and why smarter creative variation—not just better placement—is the next big unlock for marketers. Follow us on social! Linkedin Instagram X Facebook

The way people discover and buy is shifting quickly, and AI is right at the center of it. Jamie Domenici, CMO of Klaviyo, breaks down Klaviyo’s new “vibe marketing” approach, what it means to move from building campaigns to prompting them, and why first-party data is quickly becoming the foundation for what comes next. Follow us on social! Linkedin Instagram X Facebook

Welcome back to Modern Marketing and Measurement. On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance. We cover how data collaboration helps connect the full customer picture, how personalization should support (not dilute) brand, and why treating customer data with care is key to building relationships that actually last. Follow us on social! Linkedin Instagram X Facebook

Welcome back to Modern Marketing and Measurement. Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports. Laura also shares why contextual creative matters more than ever, how survey data is out and watching actual behavior data is in, and how to use all of it to give clients “investment grade data.” Follow us on social! Linkedin Instagram X Facebook

Welcome back to Modern Marketing and Measurement. In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return. Rick explains where measurement often goes wrong, why “always-on” MMM isn’t always the answer, and how better data—from local signals to real performance metrics—can help marketers make smarter decisions before budgets are wasted. Follow us on social! Linkedin Instagram X Facebook

On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex. We talk about how CMOs can cut through fragmented data, move beyond last-click thinking, and use faster, clearer measurement to answer tough growth questions with confidence. From protecting brand investment to aligning metrics with the P&L, Henry makes the conversation easy to enjoy by being whip smart with a sharp humor to match. Follow us on social! Linkedin Instagram X Facebook

Today on Modern Marketing and Measurement, I’m joined by Karen Kaufman, Global Chief Strategy and Growth Officer at Gain Theory. We talk about why measurement has to go beyond media and into every business driver—from pricing and promotions to economic forces—and how next-gen models, clearer objectives, and more agile planning help teams move from hindsight to true foresight. It’s a practical look at turning insights into decisions the whole C-suite can act on. Follow us on social! Linkedin Instagram X Facebook

Welcome back to Modern Marketing and Measurement. Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and analytics stop operating in silos, and the benefits of an agency fully engaging & collaborating with your brand's team. From smarter budget allocation to AI-powered insights and better collaboration, it’s a practical look at how integration leads to stronger results. Follow us on social! Linkedin Instagram X Facebook

On this episode of Modern Marketing and Measurement, I sit down with James Leaver of Multilocal Media to talk about why curation has gone from buzzword to business driver. We dig into supply-side complexity, the role of AI and humans, and how better data and faster execution help brands move from fragmented buying to measurable outcomes. Follow us on social! Linkedin Instagram X Facebook

On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovay from CreatorIQ. We dig into how brands are moving beyond likes and followers to measure what actually matters in creator marketing — from brand suitability and safety to full-funnel performance, commerce, and long-term ROI. Follow us on social! Linkedin Instagram X Facebook

Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine. We dig into Roku’s consumer-first approach, the shift toward precision and performance in CTV, how culture and commerce are converging on the big screen, and what marketers need to rethink now—from planning frameworks to measurement—as streaming becomes the new foundation of television. Follow us on social! Linkedin Instagram X Facebook

On this episode of Modern Marketing and Measurement, I’m joined by Misha Williams, COO of GWI. We explore how marketers are using real, human-sourced data to power smarter decisions, from audience discovery to activation. Misha shares how GWI is helping teams move faster with AI—without losing trust, transparency, or the human truth behind the data. Follow us on social! Linkedin Instagram X Facebook

Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Ollie Blake, VP of Strategy at AEG Global Partnerships International about the data behind live entertainment partnerships. We dig into AEG’s Live Effect research, how emotional engagement translates into brand performance, and what modern measurement looks like when experience, data, and activation all come together. Follow us on social! Linkedin Instagram X Facebook

In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach. We dig into how omnichannel activation is evolving across CTV, digital out-of-home, and emerging retail media networks, and what it really takes to deliver relevance without relying on legacy signals. It’s a grounded, forward-looking conversation on the practical innovations—and the mindset shifts—driving the next era of programmatic. Follow us on social! Linkedin Instagram X Facebook

In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech Dennis Buchheim breaks down how a unified data foundation, composable technology, and emerging AI capabilities are reshaping the way brands plan, activate, and measure media. From the shift away from monolithic marketing stacks to the rise of conversational data access and agent-driven workflows, Dennis shares a clear-eyed view of where the industry is heading—and what true data ownership, privacy, and agility look like in a world moving faster than ever. David makes it easy to have a practical, forward-looking conversation designed to help marketers navigate complexity and turn data into real business momentum. Follow us on social! Linkedin Instagram X Facebook

Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV with smart measurement and localized targeting. Paul breaks down how his team approaches multi-market complexity, why CTV has become a true performance driver, and how layered attribution, smart geo-targeting, and the strategic use of AI are reshaping how marketers plan and optimize. Grab a cup and listen in as this conversation offers clear, practical insight into what’s working right now and what’s coming next. Follow us on social! Linkedin Instagram X Facebook

In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos on a pitch. Marie breaks down how modern partnerships function as full creative and media ecosystems, why leaning on media equivalency alone misses the true impact, and how brands can build smarter, more flexible measurement frameworks from day one. From navigating shifting fan behaviors to preparing for major global events, Marie offers a clear, conversational look at what it really takes to prove value and drive ROI in today’s complex sports marketing landscape.     Follow us on social! Linkedin Instagram X Facebook

In this episode of Modern Marketing and Measurement, Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines. We discuss the shift from brand uplift to real business results, why privacy-centric supply-side data is becoming essential, and how AI and automation are opening the door to real-time optimization. David also explains why measurement and activation are no longer separate workflows—but two sides of the same coin. It’s a candid, practical look at the path to consistent, transparent results across every screen. Follow us on social! Linkedin Instagram X Facebook

Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, co-CEO of Recast, to learn how incrementality, experimentation, and media mix modeling combined can finally bring marketing and finance onto the same page. We envision incrementality as the “connective tissue” these teams have been missing, how MMM and experimentation work better together than alone, and why forecasting with built-in plans for learning are the new hallmarks of high-performing teams. I really enjoyed this conversation with Michael. It’s packed with practical, science-driven insights and excellent sound-bite analogies you can take to the next meeting, so grab a cup and settle in. Follow us on social! Linkedin Instagram X Facebook

In this episode of Modern Marketing and Measurement, Becky talks with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement. From retail media to cross-platform standardization, Alexia shares how brands like Tesco and L’Oréal are closing the loop between media spend and real business outcomes—and what it takes to build trusted data partnerships that deliver results. Follow us on social! Linkedin Instagram X Facebook

In this episode of Modern Marketing and Measurement, Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, joins us to explore what makes Out of Home such a timeless and effective channel in today’s marketing mix. Lindsay breaks down the power of distinctive brand assets, why reach still trumps precision, and how to avoid common missteps in marketing mix modeling and retail media positioning. From mental and physical availability to the enduring laws of brand growth, this conversation is a masterclass in keeping marketing grounded in what truly drives effectiveness. Follow us on social! Linkedin Instagram X Facebook

In this episode of Modern Marketing and Measurement, hosts sit down with Alexis and Grace—two of the powerhouse co-founders behind Background Noise, a fast-growing, BIPOC and female-led marketing consultancy redefining how brands measure success. They share how they’ve scaled their agency by leading with authenticity, people-first insights, and data-driven creativity—while helping clients navigate attribution challenges, creator partnerships, and the fast-evolving role of AI in performance marketing. From turning “educated guesses” into actionable strategies, to showing brands how to balance analytics with cultural understanding, this conversation is a masterclass in modern marketing with meaning. Follow us on social! Linkedin Instagram X Facebook

The marketing measurement landscape has never been louder—or more fragmented. In this episode of Modern Marketing and Measurement, Kevin McGehee, EVP of Advanced Analytics at Horizon Media, explains how brands can cut through the chaos to create a single source of truth. Kevin shares how his team builds common taxonomies, ties real-time data to activation technology, and uses AI to surface actionable insights faster than ever. From shifting away from platform-reported attribution to creating predictive, omni-channel models, Kevin reveals how marketers can focus on who campaigns work for—not just what worked—and turn analytics from a rearview mirror into a growth engine. Follow us on social! Linkedin Instagram X Facebook

On this episode of Modern Marketing and Measurement, we sit down with Greg Andersen, CEO of Bailey Lauerman, to explore the agency’s groundbreaking “Everything In Between” research. Greg reveals how the study uncovers two distinct consumer mindsets—Pragmatists and Experientialists—and why understanding these audiences is critical for brands navigating today’s polarized marketplace. From the lessons of New York’s high-energy 90s ad scene to the challenges of building an award-winning agency in Omaha, Greg shares insights on leading through uncertainty, creating a culture that retains top talent, and helping brands connect authentically with audiences beyond the big metros. Learn why influencer marketing isn’t a one-size-fits-all solution, how “reliability core” messaging builds long-term trust, and how brands can safely play a role in bridging societal divides without losing sight of their core values . Follow us on social! Linkedin Instagram X Facebook

Has marketing measurement been broken from the start? INCRMNTL’s founder, Maor Sadra, joins us to unpack why last-click attribution led us astray, how AI is reshaping measurement, and what CMOs must do to future-proof their strategies. From privacy shifts to the human role in decision-making, this episode of Modern Marketing and Measurement explores the next era of marketing effectiveness. Follow us on social! Linkedin Instagram X Facebook

Modern Marketing + Measurement is a brand-new podcast from Advertising Week explores the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts and the future of measurement. Coming Summer 2025. Follow us on social! Linkedin Instagram X Facebook