PODCAST · sports
Moneyball - The Business of Sport
by Moneyball
Sport isn’t just about what happens on the field — it’s a multi-billion-dollar industry driven by the deals, decisions and dynamics behind the scenes.Moneyball is the podcast that pulls back the curtain on the business of sport — how it works, who makes it happen, and where the real game is being played.Hosted by brand expert and experienced storyteller Scott Keenan, the show dives into the intersection of sport, money and culture, with open, commercially focused conversations that go behind the big decisions shaping modern sport in Australia and around the world.From player contracts and sponsorship deals to broadcast rights, expansion teams, athlete brands and women’s sport, Moneyball is fun, curious and unfiltered — made for sports insiders and for fans who want to understand how the game really works.Subscribe and join the conversation. <stro
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Nike vs Adidas: Who Really Owns Running Culture?
Who really owns running culture?After a breakthrough performance at the London Marathon—where two athletes broke the two-hour barrier in the same race—Adidas has momentum.At the same time, Nike is navigating questions about its brand positioning following backlash at the Boston Marathon.In this episode of Moneyball, we unpack the running wars between Nike and Adidas—and explore how the sport is evolving beyond elite performance.From record-breaking shoes to the rise of run clubs across Australia, this is a story about:Business strategyBrand identityAnd the shift from performance to participationBecause in 2026, running culture might not be defined at the front of the race…But at your local run club.🎧 ABOUT THE SHOWMoneyball: The Business of Sport is an Australian podcast hosted by former journalist and experienced podcaster Scott Keenan.Each episode breaks down the biggest stories in sport through a different lens—the money, the strategy, and the decisions shaping what you see on the field.From billion-dollar media rights deals to brand battles like Nike vs Adidas, this is where sport meets business. Because if you want to know what's really going on in sport, you've gotta follow the money. Email the show any time [email protected].
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ABOUT THIS SHOW
Sport isn’t just about what happens on the field — it’s a multi-billion-dollar industry driven by the deals, decisions and dynamics behind the scenes.Moneyball is the podcast that pulls back the curtain on the business of sport — how it works, who makes it happen, and where the real game is being played.Hosted by brand expert and experienced storyteller Scott Keenan, the show dives into the intersection of sport, money and culture, with open, commercially focused conversations that go behind the big decisions shaping modern sport in Australia and around the world.From player contracts and sponsorship deals to broadcast rights, expansion teams, athlete brands and women’s sport, Moneyball is fun, curious and unfiltered — made for sports insiders and for fans who want to understand how the game really works.Subscribe and join the conversation. <stro
HOSTED BY
Moneyball
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Frequently Asked Questions
How many episodes does Moneyball - The Business of Sport have?
Moneyball - The Business of Sport currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Moneyball - The Business of Sport about?
Sport isn’t just about what happens on the field — it’s a multi-billion-dollar industry driven by the deals, decisions and dynamics behind the scenes.Moneyball is the podcast that pulls back the curtain on the business of sport — how it works, who makes it happen, and where the real game is being...
How often does Moneyball - The Business of Sport release new episodes?
Moneyball - The Business of Sport has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Moneyball - The Business of Sport?
You can listen to Moneyball - The Business of Sport on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Moneyball - The Business of Sport?
Moneyball - The Business of Sport is created and hosted by Moneyball.
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