Multifamily Mix with Barbara Savona

By the middle of the week, a lot of onsite teams are already running on fumes.In this Wellness Wednesday episode of Morning Minutes with Barbara, Barbara shares a real conversation about burnout, stress, and what it actually means to “give your best” at work without completely draining yourself in the process.From chronic stress and survival mode to practical wellness habits that actually fit into a busy multifamily schedule, this episode focuses on small, realistic ways property managers and leasing professionals can take better care of themselves during stressful seasons.Inside this episode:• Why burnout is more than just “working hard”• The physical effects of chronic stress• Tiny wellness habits that can improve energy and focus• Why hydration, sunlight, movement, and protein matter more than we think• Creating small moments of joy during demanding workweeks• A reminder that your well-being matters tooBarbara also shares a personal perspective from becoming a certified wellness coach after seeing so many onsite professionals struggle with exhaustion and overwhelm.This episode is your midweek reminder that taking care of yourself is not selfish. It’s necessary.Plus, Barbara invites listeners to submit voice memos for future episodes sharing challenges, questions, or stories from onsite life. https://www.speakpipe.com/MultifamilyMixGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Today’s Morning Minute is all about the tiny things prospects notice immediately… even when we don’t anymore.You know when someone has food in their teeth and suddenly it’s all you can focus on? Communities can be like that, too. When we see our property every single day, it’s easy to overlook the little details that a prospect notices within seconds.In this episode, we’re talking about:why first impressions matter more than we thinkhow to tour your community with “prospect eyes”the sensory details that impact leasing experienceswhy the basics consistently outperform advanced marketing strategieshow overlooked details can quietly damage online reputation and conversionsInside The Sprout Membership, I also dropped a printable Leasing Basics Checklist from the Leasing Blueprint series to help you tighten up the small details that make a big impact.Because sometimes the fastest way to improve results isn’t to add more… it’s to get the basics right consistently.Grab the full Leasing Blueprint Handbook: https://www.watchyourbusinesssprout.com/sprout-shop/p/modern-edition-leasing-blueprintGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

When occupancy is low, it’s easy for teams to go into panic mode and start trying to fix everything all at once. But scattered energy rarely creates momentum.In today’s Morning Minute, Barbara shares a simple mindset shift for overwhelmed property managers: identify the lead domino. The one thing that, if improved, makes everything else easier.She also shares a few easy resident event and outreach ideas tied to this week’s creative holidays, including Apple Pie Day, Chocolate Chip Day, and Pizza Party Day.This episode is your reminder that focus creates momentum, and momentum builds morale. Small, consistent actions will always outperform chaotic effort.Barbara put together a monthly kit of her favorite marketing and retention tools at www.sparkwithsprout.com. Grab it for only $7. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

We made it to Friday. And before you fully check out for the weekend, I want to share something I’ve done for years that’s made a huge difference.I call it “Friday Frustration.”I know… it sounds backwards. But stick with me.Instead of letting the little things from the week pile up or carry over, this is your moment to sit down, reflect, and actually do something with them. Grab your favorite drink, give yourself a few quiet minutes, and think through what felt frustrating this week.Then ask yourself… how could I make that easier next time?That’s where the shift happens.Because it’s not that we don’t know better. It’s that we don’t always pause long enough to create a better way forward. So we end up repeating the same patterns week after week.This is your reset. Your wrap-up. Your chance to leave the clutter behind and walk into next week a little lighter and a little sharper.Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

I was thinking back to my onsite days, and one of my favorite little routines we used to do was something called “Drive-Thru Thursdays.”It was simple. Anytime someone on the team was out grabbing lunch, running errands, or making a stop, they’d take a few flyers with them and leave them along the way. Some weeks it was just a couple of places. Nothing big.But over time? It added up.By the end of the month, you’ve touched 10, 15, even 20 local spots without ever blocking off extra time for “marketing.”That’s what I love. The things that don’t feel heavy. The things that just become part of how you operate.So if you’re already out and about, or your team is, this is your little nudge to turn those moments into something that works for you.Keep it simple. Let it stack.Get your Spark back with my monthly resource kit. www.SparkwithSprout.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

I know how easy it is to feel glued to your desk all day long.So here’s my ask… could you take just 15–20 minutes for yourself today?Step away. Put on your favorite music. Sit in your car with the AC blasting if you need to. Drive around the block. Or listen to something that fills you up for a few minutes.I know it can feel like everything will fall apart if you step away, but the truth is, constantly running on empty catches up over time.You take care of everyone else all day long. This is your reminder to take care of you too.Your Sprout bestie is looking out for you. www.SparkwithSprout.com for your monthly property manager resource kit! Let's get your SPARK back:) Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

If today has you in the middle of those tougher conversations around late rent and fees, I wanted to drop in with a quick reminder.You can’t always control how residents show up, especially in stressful situations. But you can control what you carry with you after the conversation.There’s a quote I love about not letting people walk through your mind with dirty feet, and it’s such a good visual for days like this.Show empathy. Do your job. Stay steady.But don’t let one hard interaction ruin your day… or your week.You know who you are and how you show up. Keep that.Want easy resources for busy property managers? Start with the Spark Kit. www.SparkwithSprout.comGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

I know today might already feel full. Collections, emails, residents, all the things. So instead of adding more, I wanted to give you something simple.In this quick drop-in, I’m sharing four outreach ideas for May that are already built for you. Teacher Appreciation, Nurses Day, Receptionist Day, and Rescue Dog Day. These are the kind of moments where you don’t have to overthink it. Print a flyer, grab something small, show up, and let it count.These little touchpoints? They add up. They build familiarity, trust, and connection in your local community over time.If you’ve been wanting to do outreach but keep putting it off because it feels like “one more thing,” this is your reminder that it doesn’t have to be complicated.IGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

A quick Saturday reset for onsite teams. If traffic is light, use today to create momentum. Knock out one thing you’ve been putting off, then use any extra time to work on something that helps future you. Small wins count. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Today’s reminder: maybe you don’t know yet. Maybe you haven’t reached it yet. Maybe it hasn’t worked out yet. “Yet” creates room for growth, progress, and possibility when frustration tries to tell you the story is over. Keep going, your current moment is not your final chapter.Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

I wanted to send you a little personal voice memo because I'm craving something different...something more personal...and you might be craving the same thing. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Video content matters for leasing and marketing, but for most onsite teams it feels heavy, awkward, and time-consuming. In this episode, we’re sharing a low-lift approach to creating video content without adding more to your workload.Learn how to capture simple clips while you’re already walking the property, opening the office, or resetting spaces — then batch and post them later using quick text overlays and trending audio. This strategy helps you show up consistently on social without needing to talk on camera or carve out hours for filming.If video has felt intimidating or overwhelming, this episode will give you a simple starting point and a 30-day challenge to help you build momentum.Grab your property manager resource kit here for only $7!Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Management changes, renovations, new ownership, staffing shifts — transitions happen all the time in property management. The real challenge isn’t the change itself, it’s how it’s communicated.In this episode, we’re sharing a simple framework for communicating clearly and calmly with residents during periods of uncertainty. You’ll learn how to answer the three questions residents care about most, how to reassure without overpromising, and how to keep your team aligned when you don’t have every detail yet.If your community is navigating change, this episode will give you practical language and tools to lead with clarity and build trust.Grab your monthly resource kit HERE for only $7. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Resident events feeling repetitive? Low turnout? Same snacks, same setup, same results?In this week’s Try It episode, we’re talking about one simple shift that can transform your multifamily resident events from “just okay” to memorable: adding whimsy.If you’re a property manager, leasing professional, or onsite apartment team member, this episode breaks down how to boost resident engagement, increase event attendance, and create community experiences residents actually talk about — without increasing your budget or workload.You’ll learn:Why apartment community events start to feel staleHow to add a surprise element residents loveSimple ways to make events more memorableCreative multifamily event ideas you can try immediatelyWant plug-and-play resident event ideas (with flyers, supply lists, and done-for-you plans)?Grab the Spark Monthly Property Manager Resource Kit for just $7 at 👉 sparkwithsprout.comTry this before your next event and watch what happens.Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Leasing traffic slow or stalled? This week’s Try It episode walks through a simple outreach strategy that can bring in qualified leads without relying on discounts.We’re talking medical outreach marketing — how visiting local hospitals, clinics, and offices can spark leasing conversations, build employer relationships, and keep your community top of mind. You’ll hear what to say when you walk in, what to bring, how to use Doctor’s Day and Dentist Day as your “in,” and how one visit can turn into future leases.Plus, there’s a customizable medical outreach flyer available inside the Spark Resource Kit to help you take action this week. Grab it HERE.Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

You’re not defined by one building, one title, or one job—you’re building a career that moves with you. This episode explores property manager career development through confidence, self-investment, and practical tools like a quiet career portfolio. Discover simple ways to track wins, strengthen your resume and portfolio, and treat your career like the long-term asset it truly is.Invest in yourself - Join Spark HERE for only $7!Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Most non-renewals don’t happen because of one big moment—they happen because of the small ones that add up. This episode explores how resident appreciation, trust, and authentic connection drive apartment retention long before renewal season. Discover budget-friendly renewal ideas, practical tools for property managers, and how simple appreciation strategies can turn everyday interactions into long-term resident loyalty.Grab the Spark Monthly Resource Kit for only $7 -> GET IT HEREGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Referrals don’t need more effort — they need a better system.In this episode, Barbara Savona shares how property managers can turn resident referrals into an always-on apartment marketing strategy using simple “Referral Automation Stations.” Learn how small, budget-friendly setups in high-traffic areas can spark trust, boost engagement, and help residents do the marketing for you.If you’re looking for easy resident event ideas, apartment marketing on a budget, and low-lift ways to support leasing and retention, this episode gives you a system you can set up in minutes and refresh all year long.Grab the Spark Monthly Resource Kit for ONLY $7 HERE. (Less than a Chick-fil-a meal)Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Short on time but still want meaningful resident engagement? This episode delivers a simple, low-budget resident event idea that creates consistent touchpoints without adding stress to your day.Barbara Savona, CEO of Sprout Marketing, breaks down how to use a “Guess How Many” event station to spark participation, fuel apartment social media content, and build trust with residents — all while automating the setup so your team can focus on leasing, follow-ups, and retention.If you’re a property manager looking for easy resident event ideas, apartment marketing on a budget, and systems that create breathing room without losing the personal touch, this one’s for you.>>> Grab this month's Spark kit for just $7 HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

When prospects scroll your apartment community’s social media, they aren’t looking for perfection — they’re looking for reassurance. In this episode of The Multifamily Mix, Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple social media strategy designed to build trust, lower skepticism, and help prospects feel comfortable before they ever tour.This week’s “Try It” introduces the “What It’s Really Like” social media series, a realistic approach to multifamily marketing that pulls back the curtain on daily life at your community — without sacrificing professionalism. Instead of overly polished photos, this strategy focuses on authentic moments, resident testimonials, and real-life energy that help prospects answer the question: Can I see myself living here?Barbara explains how showing life in action — pets at the dog park, amenities in use, weekend vibes, resident events, and everyday moments — builds credibility during today’s trust recession. You’ll learn how transparency on social media helps prospects self-select, reduces uncertainty before tours, and creates familiarity that supports leasing and resident retention.Perfect for property managers, onsite teams, leasing professionals, and multifamily marketers, this episode breaks down how to create social content that feels honest, approachable, and effective — without adding more work to your plate.Read the blog here. Watch on YouTube here.Grab the Spark Monthly Resource Kit for only $7 here. (that's less than a #1 combo at Chick-fil-A)Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Renewals don’t have to feel cold, transactional, or stressful. In this episode of The Multifamily Mix, Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple, seasonally timed renewal strategy designed to improve resident retention and soften renewal conversations before paperwork ever hits the door.This week’s “Try It” focuses on humanizing the renewal process by introducing the conversation early with a warm, low-pressure touchpoint called “Your Future Is Bright” Renewals. Instead of leading with a corporate letter or rent increase, onsite teams are encouraged to start with a friendly invitation that opens the door to a real, face-to-face conversation.Barbara explains how this small shift helps reduce resident defensiveness, lower sticker shock, and turn renewals into relational moments rather than reactive ones. The episode covers practical ways to deliver the message—door drops, emails, resident portals, or front-desk handoffs—plus simple, budget-friendly gift ideas that reinforce the theme and signal genuine care.Perfect for property managers, leasing teams, and multifamily marketers, this episode shows how thoughtful communication, seasonal messaging, and small intentional actions can lead to smoother renewals, stronger resident relationships, and better long-term retention.If you’re looking for realistic, easy-to-implement renewal strategies that work in the real multifamily world, this episode delivers.Read the blog here. Watch on YouTube here. Grab the Spark Monthly Resource Kit for only $7 HERE! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Pet-friendly living isn’t a perk anymore — it’s a deciding factor. In this episode, we talk about why pet-friendly apartment marketing needs to move beyond the usual Yappy Hours and costume contests and start feeling more intentional. We break down how small, thoughtful pet-focused moments can strengthen resident connection, support retention, and improve leasing performance without adding more work for onsite teams. You’ll also hear a simple, scalable pet-friendly resident experience idea — the Winter Paw Bar — plus tips for turning everyday pet moments into meaningful social media content that actually builds trust. If you’re a property manager looking for pet-friendly marketing ideas that feel real (and doable), this one’s for you. Check out the blog here!Join Spark for only $7. Learn More HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Every floorplan has a somebody, even the ones that feel hard to lease.In this episode, Sprout Marketing shows property managers and onsite teams how to stop apologizing for challenging units and start marketing them with confidence. Learn how to reframe common objections like darker apartments, first-floor units, or smaller layouts into strengths that match real renter lifestyles.You’ll walk away with practical apartment marketing strategies for repositioning floorplans, creating clear taglines, using outreach marketing, and telling one consistent story across tours, social media, and leasing conversations — all while staying Fair Housing compliant.If you work in multifamily and want simple, real-world leasing ideas that actually convert, this episode is for you.Join Spark for only $7 at sparkwithsprout.comGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Property management is a lot more than leasing units — and if you’ve ever felt the pressure of juggling renewals, resident needs, marketing expectations, and a never-ending to-do list, this episode is for you.In this episode, we’re having an honest, grounded conversation about apartment marketing and resident retention from the perspective of people who have actually lived it. We talk about what on-site teams and property managers are carrying day to day, why marketing often feels overwhelming instead of helpful, and how small, realistic shifts can make a real difference — without burning out your leasing agents or stretching your team even thinner.This episode is especially relevant for:Property managers looking forpractical apartment marketing ideasOn-site teams trying to balance leasing, renewals, and resident engagementLeasing agents who are expected to “do marketing” on top of everything elseMultifamily professionals who want support, not more noiseWe cover:Why marketing shouldn’t feel like another full-time job for on-site teamsHow realistic tools and systems support leasing agents and property managersThe role of consistency in resident retention and community engagementWhy small actions often matter more than big, overwhelming strategiesWhether you’re a seasoned property manager or a leasing agent just trying to get through the week, this episode is a reminder that you don’t have to do everything — you just need the right support.Get your $7 Spark Monthly Resource Kit HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Burned out but still showing up for your residents, your team, and your owners? This episode is for you. In this monthly coaching session, we’re talking about small, realistic ways to infuse joy into your day—even during the hardest weeks in property management and multifamily marketing.If you’re a property manager, community manager, leasing leader, or part of an apartment marketing team, you already know this truth: when you’re running on empty, your whole community feels it. In this episode, we explore work-life balance for property managers, the impact of mental health in property management, and simple “dopamine-boosting” habits that actually fit into your real-life workload.From sensory resets and music rituals to movement, novelty, team connection, and tiny personal rewards—this episode gives you practical, doable ways to protect your energy while still leading at a high level in multifamily housing.Because yes—you manage million-dollar assets. But you are the most valuable asset of all.This episode is perfect for:Property managers & assistant managersMultifamily marketing professionalsApartment marketing teamsRegional managers & leasing leadersAnyone navigating burnout in property managementRead the full blog here.If you want to get a little boost every month to get your spark back at work and in life, grab the Spark Monthly Resource Kit for only $7 HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get insider tips on the kinds of goodies, flyers, and messaging that open doors (literally and figuratively). Spark members — don’t forget to download your exclusive Blitz Checklist and customizable flyer in the resource library!Join Spark for $7 (less than a #1 meal at Chickfila): sparkbysprout.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Burnout is one of the biggest challenges in property management—and it often sneaks up when you’re wearing every hat. In this episode, Barbara shares the quickest path to burnout and how property managers can prevent it, even when budgets are tight. You’ll learn three practical strategies to protect your energy: focusing on your highest-value work, using smart tools that save hours and generate ROI, and tackling recurring frustrations before they drain you. Whether you manage apartments, multifamily properties, or rentals, this episode will give you actionable tips to avoid exhaustion, increase productivity, and lead with impact.Easiest way for property managers to avoid burnout? Spark - the $7 Monthly Resource Kit. Join HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This is our last recap episode of our Small Actions, Strong Communities Initiative, but we're going out with some fun ones! You'll get some event ideas, outreach marketing inspo, but you'll also get ideas for how to take care of YOU and your team. Property management is a stressful industry and if you don't stop and take time and celebrate your team's wins, you'll burn out fast. We also have a little announcement in this episode for you about the podcast, so tune in to find out what that is. Visit TheSproutWay.com and use code SAVEAA to get 50% off an annual membership to get access to everything in today's episode + hundreds more property management resources for marketing and retention. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this special recap episode, we're walking you through real-life wins from our latest Small Actions, Strong Communities campaign - spotlighting everyday ideas that transform into meaningful resident engagement and standout leasing moments. From pizza-themed move-in gifts, to follow-up techniques, to social media category ideas, we're helping you fight overwhelming with action that gives results.Whether you’re in lease-up mode or just trying to stand out in a saturated market, these are low-lift, high-reward strategies you’ll want to steal ASAP. Tune in for inspiration, quick tips, and a fresh reminder that you don’t need a massive budget to make residents feel at home.Use code SAVEAA to get 41% off the annual All Access Membership - join us at thesproutway.comGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, we recap highlights from Sprout’s July campaign, Small Actions, Strong Communities. These bite-sized marketing and retention tips are designed to make your job easier — and they’re already making a big impact at apartment communities across the country.From $5 ideas that help drive leases to easy testimonial tricks and time-saving social media hacks, this episode is packed with quick wins you can use right away.Plus, now’s the perfect time to get access to all the tools and templates mentioned in the episode. We're offering 41% off our All Access annual membership — the biggest sale ever, ending July 31.Tune in, take notes, and head to TheSproutWay.com to join All Access using code SAVEAA.Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Small actions, big results—again. In this episode, we’re recapping more easy, low-effort marketing and retention ideas from our July series: Small Actions, Strong Communities. If you’re short on time but need fresh ways to engage residents, boost visibility, and make renewals a little easier, this is your shortcut.Here's what you'll see: Summer Picnic Resident Renewal Basket Blueberry Muffin Resident Appreciation IdeaPet-Friendly Renewal Automation StationPopcorn Outreach Marketing IdeaMarketing Hacks for Fun Ways to Answer The PhoneHow To Grow Your Social Media FollowingVisit thesproutway.com to learn more about how you can get access to everything we talk about + hundreds of more marketing and retention ideas. Use code SAVEAA to get $489 off the annual All-Access Membership (that's our biggest sale everrrr). Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

We’re bringing our Small Actions, Strong Communities challenge—originally launched on Instagram and TikTok—straight to your earbuds. Why? Because in just one week, this series brought in 168 new followers and sparked major buzz… and we knew our podcast fam needed in.Inside this episode, you’ll get a recap of our favorite bite-sized ideas from the series so far. These small but mighty actions are already helping properties boost visibility, improve retention, and connect with residents in real, meaningful ways—and every single one is included in our All-Access Membership.Whether you're looking for quick wins, easy ways to stand out, or just a little extra spark for your July marketing… this is the episode for you.Hit play to get inspired, take action, and see what the Small Actions, Strong Communities movement is all about.Visit thesproutway.com to get the All-Access Annual Membership for $489 off with code SAVEAA!Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Feeling the mid-summer slump at your community? You’re not alone—and this bonus episode of The Multifamily Mix is your antidote to burnout.Barbara Savona shares why “low power mode” isn’t quitting—it’s a strategy for sustainability, sanity, and stronger results. Discover how small, consistent actions across marketing, renewals, social, and resident appreciation can create major impact—without burning you out.In this episode:Why July is the perfect time to simplify, not scrambleHow to use “low power mode” to protect your energy and still hit goalsA sneak peek at our Small Actions, Strong Communities daily IG seriesPlus: how to lock in a year of support with Sprout’s All Access membershipOne small move a day really can transform your community. Let’s make this your easiest, most effective July yet.Learn More About Sprout MarketingGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Overwhelmed by apartment social media marketing? In this episode, Barbara Savona shares a time-saving content strategy designed specifically for property managers and onsite teams. You’ll learn how to use content categories to simplify your posting process, keep residents engaged, and attract new prospects — without burning out. Whether you manage one community or several, this episode gives you practical, plug-and-play ideas to make social media feel doable again.Learn More HEREGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Planning resident events in July but feeling short on time, staff, or budget? This episode of The Multifamily Mix is packed with summer-friendly, low-lift resident event ideas perfect for busy property managers and on-site teams. Whether you're trying to boost resident engagement, support your apartment marketing goals, or just need something easy that still feels fun—this one's for you. Tune in for quick wins, creative event tips, and a little encouragement to help you thrive (even in the summer chaos).Get Inspired HEREGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Want your apartment community’s social media to actually do something—like drive engagement, build connection, and fill units? In this episode of The Multifamily Mix, we’re sharing the first two steps to creating binge-worthy social media content that stops the scroll and turns viewers into residents.You’ll learn how to:Think like a Netflix producer to keep your audience hookedUse Instagram highlights, pinned posts, and reels to showcase your propertyTurn your social feed into a leasing and retention toolPerfect for busy property managers and on-site teams looking to improve their multifamily marketing, this episode delivers easy, effective strategies to make your social media work harder for you.🎧 Ready for stress-free posting every day? Check out our Simply Social Membership—a done-for-you apartment social media plan with captions, graphics, story templates, and reels for just $39/month.Read this episode's blog Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Feeling overwhelmed during rent week? This quick episode is your survival guide. Packed with encouragement, practical micro-resets, and real-talk for burnt-out property managers juggling resident issues, corporate pressure, and zero time to breathe. Whether you're in leasing or management, take 10 minutes to reset, recharge, and protect your peace.Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, we’re diving into the #1 thing your residents actually want: better events—and how to make them happen without burning out your team. 🎉Host Ashley walks you through how property managers can use event marketing to drive renewals, build community, and boost resident satisfaction—all while staying organized and under budget.You’ll learn:How to plan ahead and never scramble last-minute againSimple ways to promote your events (with or without social media)What types of events actually move the needle for renewalsHow to get residents involved and create that “I love living here” feelingWhy events are more than fluff—they're your secret retention weaponWhether you manage 100 units or 500, this episode is packed with real-life tips, tools, and marketing strategies that will make your next resident event your best one yet.Sprout's Resident Retention Membership is your key to stress-free retention. (It's only $49/month!) Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Feeling overwhelmed, stretched thin, or like you're running an entire apartment community solo? You’re not alone—and this episode is for you. In this special Sparkline series of The Multifamily Mix, host Barbara Savona shares raw, real voice memos sent to actual property managers navigating tough seasons. These aren’t polished case studies—they’re boots-on-the-ground stories from multifamily pros just like you.Whether you're juggling 400+ units without help, planning resident events on a $137 budget, trying to generate traffic during renovations, or managing with zero digital presence, you’ll hear encouragement, strategy, and the kind of real-talk support we all need. This is a peek behind the curtain into how Spark by Sprout Marketing shows up for its members—and a reminder that one small spark can lead to big momentum.1:33 - New to leasing & looking to master it 3:22 - Leasing 400+ units solo5:41 - Keeping priorities straight when you're new to the industry8:17 - Taking over a community in the middle of renovations with zero traffic10:48 - Planning resident events on $137 budget13:18 - Handling a new takeover Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Today we're in your ear just because we don't want you to miss this - if you're feeling stuck or overwhelmed with social media, you’re not alone—and we’ve got something to help. In this quick bonus episode, we’re giving you a peek inside the SPARK membership, where we’re kicking off a 30-day social media challenge for the month of May. Each day gives you one simple, doable action to show up online with confidence, like sharing a team testimonial or introducing a team member. No overthinking, just real progress.👉 Want in? Head to sparkwithsprout.com to check it out and join the challenge!Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This quick, no-fluff pep talk is for the overwhelmed property manager who’s still showing up - tired, under pressure, and doing her best. If you work in multifamily, manage a leasing office, or support residents day in and day out, this is your reminder that your work matters—even on the hard days. Grab a coffee, press play, and breathe. You’ve got this.Get Your Spark Back: sparkbysprout.comGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

🎉 In this episode of The Multifamily Mix, we're sharing 4 fun and easy resident event ideas for May that will help you boost engagement, build community, and make your marketing life easier. From a Derby Day watch party to a colorful Not-Your-Average Taco Night, these events are designed with apartment communities and busy property management teams in mind. Need ready-to-use invites, shopping lists, and signage? We’ve got you covered with resources from Sprout Marketing!Join the Spark Membership for only $7: sproutwithsprout.comExplore all memberships: watchyourbusinesssprout.comGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, Ashley and Marci share three easy and fun resident event ideas that will help property managers boost resident engagement and retention this April. From a self-care grab-and-go station to a resident step challenge, and a spring-themed event perfect for Earth Day, these events are simple to plan and low-cost. Plus, if you're a Spark member, you'll get access to done-for-you resources like Canva templates and Amazon shopping lists to make execution a breeze!Time Stamps: 01:12 – Ashley and Marci Say Hi 02:33 – Grab and Go Chillax Station 04:48 – Move More Steps Challenge 08:26 – Splash of Spring Event 11:06 – Wrap Up 13:41 – BloopersJoin the Spark Membership for only $7Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Renters today are looking for eco-friendly, socially responsible communities—is your property keeping up? In this episode of The Multifamily Mix, we’re diving into ESG marketing and how property managers can use sustainable apartment marketing strategies to attract more renters, boost resident engagement, and strengthen their community’s reputation.Tune in to learn: ✅ How to incorporate ESG initiatives into your apartment marketing ✅ Simple Earth Day event ideas that make an impact ✅ The dos and don’ts of ESG marketing (avoid greenwashing!) ✅ Why energy-efficient features can be a leasing game-changerMake your property stand out with sustainability-driven marketing that renters love! 🎧 Listen now.JOIN SPARK FOR $7: Sparkwithsprout.comGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily, including a Spring Forward Picnic and a Read Across America Book Swap, designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation strategies, including how to get residents to renew, handling rent increase objections, and using resident retention tactics to improve lease renewals. If you’re a property manager looking for multifamily marketing tips to keep occupancy high, this episode is packed with actionable insights!Join the Spark Membership for $7Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Struggling to fill vacancies? In this episode of The Multifamily Mix, we’re diving into Preferred Employer Marketing—a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease conversions. Whether you’re looking to boost occupancy rates or strengthen community ties, these actionable tips will help you maximize your property’s marketing efforts. Tune in now and start turning local employees into loyal residents!01:11 Preferred Employer Marketing Overview01:59 Spark Membership Details03:46 Marketing to Medical Professionals08:11 Marketing to EducatorsJOIN SPARK FOR $7/MONTH: sparkwithsprout.comGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This episode of The Multifamily Mix explores how qualities we embody, like clothing, shape how we feel and how others perceive us. Just as an outfit can affect your confidence or mood, consciously "wearing" traits like patience, kindness, or ambition can transform how we show up professionally and personally. Barbara Savona shares insights on identifying qualities you admire in others, intentionally trying them on, and reflecting on how they impact interactions and growth. By treating qualities like a wardrobe, we can choose traits that reflect who we want to be, refine old habits, and show up intentionally every day.Join Spark for $7: sparkwithsprout.comTimestamps:00:00 The Power of Outfits on Our Mood01:44 Choosing Qualities Like Outfits04:04 Observing and Adopting Positive Traits06:43 Exercises to Embody Desired Qualities08:44 Reflecting on Personal Growth10:59 Practical Tips for Intentional Living14:10 Resources to Help You Show Up As Your Best SelfGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Join our $7 membership: sparkwithsprout.comLeave us a voice memo: speakpipe.com/MultifamilyMixGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, Barbara Savona, founder of Sprout Marketing, is joined by Marcy for an engaging discussion about the inspiration behind Sprout Marketing, its frameworks, and the new Spark membership. They explore Barbara’s philosophy of starting small to achieve impactful results, her full-circle approach to marketing, and practical strategies for property managers to streamline outreach, retention, and social media efforts.Listeners will learn about the REACH framework for retention, the Power of Three for social media, and how Spark brings personal coaching and actionable tools to property managers at any stage. This episode is packed with insights to simplify property management challenges and empower professionals to achieve success—one small step at a time.Episode At A Glance:00:00 Introduction to the Multifamily Mix01:01 The Philosophy of Starting Small02:17 Full Circle Marketing Explained04:45 The REACH Framework for Retention06:00 The Power of Three in Social Media07:38 Introducing Spark Membership09:35 Overview of Sprout's Memberships12:09 Final Thoughts and Encouragement14:56 Celebrating 15 Years of Sprout15:50 Bonus: Multifamily Mix-UpsGet your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In the first 2025 episode of The Multifamily Mix, we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline your efforts, achieve your goals, and reignite your passion for multifamily success!Join SPARK by Sprout: https://www.watchyourbusinesssprout.com/spark-by-sproutEPISODE AT A GLANCE:00:00 Introduction: The Spark of Inspiration01:05 Welcome to the Multifamily Mix01:55 Challenges in Multifamily Management06:40 Introducing Spark by Sprout06:59 The 10-Step Strategy for Success08:29 Personal Focus and Burnout Prevention09:02 Join the Spark Membership10:50 Conclusion: Simplify and Shine in 2025Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com