Multifamily Women® Podcast

Send a textPromotions should create momentum, not anxiety.In this episode of the Multifamily Women Podcast, Carrie Antrim sits down with Jackie Musto, Associate Director of Brand and People Excellence at Mark-Taylor, to explore how skills-based development, neuroscience-informed leadership, and intentional career pathways are transforming retention and team performance in multifamily.Jackie’s career journey from leasing consultant to leadership development strategist offers a powerful perspective on what actually motivates people to grow inside an organization and why many promotions fail.The conversation reveals a critical insight for leaders.Many organizations promote based on tasks, when they should be developing people based on skills.By mapping job responsibilities to the underlying human skills required for success, leaders can create clearer development paths, reduce imposter syndrome after promotions, and give team members the confidence to grow into new roles. What You’ll Learn in This EpisodeWhy promotions often fail in the first 90 days Jackie explains how new roles require completely different skill sets and why preparing people for those skills dramatically improves retention.How skills pathways create real career clarity Instead of vague feedback or task-based training, team members evaluate themselves on specific skills and receive targeted learning to close the gap.How neuroscience impacts leadership and motivation Understanding survival, emotional, and executive brain states helps leaders approach conflict, feedback, and performance conversations with more empathy and better outcomes.How Mark-Taylor is building technical and service career ladders Proprietary certification programs allow service team members to earn recognized credentials and additional pay for skills in HVAC, electrical, plumbing, OSHA, and EPA.Why clarity is the real driver of retention Many employees leave not because of compensation, but because they cannot see their future inside the company.The skills every future leader needs to develop Persuasive communication, emotional intelligence, and the ability to navigate difficult conversations.Key Leadership InsightAccording to Jackie, one of the most important mindset shifts leaders can make is recognizing that:A promotion is not just advancement. It is a completely different job.When organizations prepare people for the skills behind the role, instead of just the tasks inside it, they dramatically increase confidence, engagement, and long-term success.Advice for Women Building Leadership CareersJackie also shares guidance for women in multifamily who want to grow into leadership.Instead of simply working harder, focus on identifying your strongest skills and intentionally applying them to new challenges.Growth comes from leveraging strengths and learning new capabilities, not from trying to be perfect in every task.Connect with Jackie MustoLinkedIn: https://www.linkedin.com/in/jackie-musto-msml-490402130/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textWhat if your marketing drove fewer leads and you celebrated? That is the mindset shift Debbie Rae Peters, Managing Director of Property Marketing and Leasing at Rose Associates, brings to this conversation. With more than 30 years in the New York metro multifamily market, Debbie Rae shares how qualified demand, strategic channel alignment, and strong collaboration with revenue management drive real performance across a growing Northeast portfolio.We get tactical quickly. Debbie Rae explains how to align pricing strategy with marketing channels so each asset attracts the right renter, not just more clicks. She breaks down how auditing the renter journey uncovers broken phone numbers, clunky forms, and disconnects between corporate marketing and on site teams. We explore how chatbots and AI accelerate response times and touring, and where the critical human handoff must happen to preserve empathy, context, and trust. The result is stronger lead to lease conversion, better buy in from site teams, and marketing that actually supports operations.Beyond performance metrics, this episode dives into culture. Debbie Rae shares how weekly one on ones, team huddles, transparency, and celebrating wins build resilience during growth and change. We also spotlight Rose Associates’ seven employee resource groups and how belonging, community giving, and intentional programming have elevated engagement scores and strengthened resident relationships. Her leadership philosophy is simple but powerful. Pause before reacting. Lead with positivity. Model the culture you want to see.If you are responsible for marketing performance, leasing KPIs, or building stronger teams in multifamily, this conversation delivers both a strategic roadmap and a leadership playbook.Follow the Multifamily Women Podcast and share this episode with other leaders who care about performance, culture, and building communities that thrive.Connect with Debbie Rae on LinkedIn: https://www.linkedin.com/in/debbie-rae-peters/Connect with Rose Associates: https://www.rosenyc.com/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textChange moves fast, but your teams don’t have to break to keep up. We sit down with Kim Senn Cross, Founder and CEO of The KSC Group, to unpack three decades of multifamily technology, the art of fear management during implementations, and how to build a tech stack that truly serves residents and staff. From orange and green screens to AI copilots, Kim explains why the real win is turning people into reviewers instead of doers and how tight integrations cut friction for leasing, maintenance, and accounting.Kim also shares why sponsoring the Multifamily Women® Summit has been an easy yes since its inception. Having built her career in an era when women in technology leadership were rare, she believes it is a responsibility to lift the next generation. She reflects on the power of safe spaces, vulnerability, and her experience stepping onto the My Stage, My Story platform in 2025. For Kim, investing in women leaders is not optional. It is how ceilings stay broken and confidence compounds across the industry.Kim shares a vivid case study where AI powered document processing transformed commercial lease onboarding, slashing manual hours while improving data accuracy. She breaks down her Goldilocks theory of proptech. Avoid too little. Avoid too much. Insist on systems that actually talk to each other. The conversation gets practical. Whole company listening sessions to surface hidden Excel work, staged rollouts with 90 day support cycles, and the rise of AI champions who set prompt standards, protect data privacy, and help teams ask smarter questions. The payoff is real time visibility for executives, cleaner accruals and T12s for brokers, and fewer headaches for site teams.We also dive into purpose. Kim’s work in the community can deliver more than NOI by training and placing candidates facing homelessness into leasing and maintenance roles paired with discounted housing. It is a powerful reminder that the right systems and the right support can change careers, families, and communities.If you are an operator overwhelmed by rapid change, or a leader ready to audit your stack and grow with less chaos, this conversation offers a clear path. Start with people. Choose core systems wisely. Phase the rest. Measure what matters.If this resonates, follow the show, share it with your team, and leave a review.Connect with Kim on LinkedIn: https://www.linkedin.com/in/kimsenncross/Learn more and connect with The KSC Group: https://thekscgroup.com/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textWhat if the smartest leadership move isn’t doing more, but knowing what to drop? We sit down with Jaime Rauscher, President of Property Operations at Hamilton Point Property Management, to unpack the “glass vs rubber” mindset that’s reshaping how teams work, rest, and make better decisions in multifamily. It’s a simple filter with big impact: protect what’s fragile: family, health, integrity; and let the rest bounce without guilt.We get candid about remote work realities, from boundary-setting to avoiding the quiet grind that leads to Sunday Scaries. Jamie shares how she normalizes rest, celebrates life outside of work, and still keeps a high-performance bar. We dig into coasting, why it surfaces quickly in output and initiative, and how to pair psychological safety with direct accountability. Her measure of success is refreshingly practical: watch for proactive feedback. When people bring risks and solutions freely, the culture is working.You’ll also hear a bold, human-centered experiment that paid off: a one-time $500 concession paired with waived late fees to help residents on the brink get current and stay current. The result? Fewer evictions, lower turn costs, and stronger community stability. Along the way, we talk about simplifying operations with handwritten notes that cut through automation, and we compare what truly differs (and what doesn’t) across manufactured housing, student, and luxury assets. No matter the property, residents pay for a promise: working amenities, responsive communication, and respect.If you lead teams, manage properties, or care about resident experience, this conversation offers practical plays and a mindset you can use today. Subscribe, share with a colleague, and leave a review telling us: what’s your glass ball this week? Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textEver wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT.In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks down the three pillars of digital marketing success - reputation, search/SEO, and social media - explaining how these elements have become increasingly interconnected in today's digital ecosystem.The most eye-opening segment focuses on AI agents that go beyond basic automation. Unlike simple chatbots, SOCi's Genius Reputation agent undergoes training on your specific brand guidelines and can autonomously respond to reviews within minutes while still involving humans for sensitive situations. With 91% of potential renters checking reviews before making decisions, this capability delivers compound benefits across your entire marketing strategy.We also discuss emerging trends in multifamily marketing, including the shift toward authentic, on-site content over heavily produced materials. Carolyn shares how forward-thinking properties are developing resident ambassador programs to encourage user-generated content that showcases genuine community experiences.Whether you're already embracing AI tools or approaching them cautiously, you'll appreciate Carolyn's human-centered approach to technology adoption. By focusing on how these tools free up staff to focus on meaningful resident interactions rather than repetitive tasks, multifamily teams can transform their digital presence while improving workplace satisfaction.Ready to transform your property's digital presence? Visit soci.ai to learn how your marketing efforts can become more streamlined, consistent, and effective across all platforms. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textKerry Kirby's passion for making technology work better for humans radiates throughout this conversation. As founder and CEO of 365 Connect and recent recipient of his company's 100th innovation award, Kerry shares how his team is revolutionizing the multifamily industry by eliminating friction points in the renter journey.From automating lease processes that eliminate human error to creating AI-powered marketing tools that maintain brand consistency while highlighting unit-specific details, Kerry's vision consistently puts human experience at the center. "We're using AI to create better human experiences," he explains, describing how automation frees property staff from tasks they never signed up for while enabling them to focus on meaningful resident interactions.The conversation takes a powerful turn when Kerry reveals the deeply personal motivation behind the Kerry and Melinda Kirby Foundation. After losing his father to kidney failure at just 33 years old, Kerry developed an innovative partnership between Uber Health, the Kidney Foundation, and Louisiana state government to provide free transportation for dialysis patients statewide. In its first year alone, the program has transported over 580 patients, completed approximately 1,200 rides, and reduced hospitalizations by 40% - a model he hopes will spread nationwide.As a founding member of the Multifamily Innovation® Council and their Technology & AI Center of Excellence, Kerry emphasizes the unique collaborative environment it provides for industry leaders to share challenges and solutions openly. His advice for aspiring innovators? "Look at your processes, identify what could be better, start strong with one improvement, and build from there." Ready to transform your approach to multifamily technology? Connect with Kerry to learn how innovation can create better experiences for both your team and your residents. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textYour brain is operating on autopilot 94% of the time, and that number has increased since the pandemic. Ever put your keys in the refrigerator, forgotten your own birthday, or arrived somewhere with no memory of the drive? That's cognitive overload at work.In this illuminating conversation, Dr. Cari Skrdla, neuroscientist and newly appointed VP of Strategic Partnerships at Multifamily Women®, reveals the science behind why we're all feeling overwhelmed. "The subconscious is life-sustaining," she explains, making decisions without our awareness when our mental capacity reaches its limit. For busy professionals managing teams, stakeholders, and family responsibilities, this cognitive strain can become unbearable - leading to memory issues, anxiety, and even major life decisions driven by an overloaded brain rather than conscious choice.This growing understanding of how our minds function in today's information-saturated world has shaped the unique approach of the Multifamily Women Summit. Unlike traditional networking events that add to mental fatigue with their focus on performance and impression management, the Summit creates what Dr. Skrdla calls "a new world" where executive women can be fully present and authentic. From the music that activates the right brain hemisphere to the judgment-free environment where meaningful connections happen organically, every element is designed to disrupt patterns of overwhelm.The conversation also reveals an exciting new initiative called "My Stage, My Story," giving women five minutes to share personal narratives of resilience and growth. The response has been overwhelming, demonstrating the power of vulnerable storytelling in a supportive community. Whether you're experiencing cognitive overload yourself or leading teams who might be struggling silently with these challenges, this episode offers both scientific insight and practical wisdom for finding clarity in an overwhelming world.Register at multifamilywomen.com to experience the unique environment where executive women come not just to learn but to truly connect, reset, and return to their lives with renewed focus and energy. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textDiscover the unexpected journey of Amy Barricelli, Senior Vice President at RR Living, as she navigates the multifamily industry from a humble newspaper ad in the late '90s to becoming a key player in shaping future industry trends. Amy's career path offers insights into the evolution of marketing in multifamily housing, reflecting on a time when paper maps ruled and internet listings were in their infancy. Her story is a testament to the power of a growth mindset and how embracing change can lead to not just professional success but also personal fulfillment.This episode promises a deep dive into the role of technology and innovation in transforming multifamily operations, led by Amy's candid reflections and experiences. Explore how AI is reshaping roles, allowing professionals to focus on more impactful contributions while technology handles monotonous tasks. Amy highlights how RR Living's rebranding under CEO Melanie French fosters a collaborative environment that encourages passion and creativity, proving that innovation and strong leadership can create a thriving workplace culture.We also explore the significance of empowering women in leadership and creating inclusive environments that foster genuine human connections. Amy shares insights into initiatives like the Multifamily Innovation® Council and "RR Giving," which underscore the importance of community engagement and servant leadership. This conversation is a powerful reminder that when employees feel a sense of ownership and purpose, it leads to both personal and professional growth, painting a brighter, more empathetic future for the industry. Join us as we uncover these transformative themes that are reshaping the multifamily landscape. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textEver wondered how the multifamily construction industry is evolving through the lens of women leaders? Join us for an exclusive conversation with Stacie Edwards, Vice President of People and Culture, and Valerie Currin, Senior Vice President of the Market Rate Segment at THS National, LLC. With Stacie's seven-year tenure blending HR acumen with a family background in construction and Valerie's fresh perspective supported by deep-rooted family ties to the industry, you'll gain invaluable insights into THS National's strategic moves in market rate and affordable housing, their expansion into Texas, and future ventures into student housing and senior living.Listen as Stacie and Valerie recount their impactful experiences at a women-focused industry summit in Phoenix, emphasizing the transformative power of networking and mentorship. They share practical strategies for client onboarding, setting clear expectations, and the importance of understanding client roles and needs. Discover how THS National fosters successful client partnerships and talent retention through regular surveys, stay interviews, and a strong sense of community among remote workers. This episode celebrates the multifamily industry's inclusivity and diversity, highlighting the essential qualities of an ideal client for THS National and underscoring the ultimate goal of resident satisfaction.Meet Stacie and Valerie in Multifamily Women® Summit.  Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textEver wondered how someone can transition from a leasing agent to an industry principal? Join us as we chat with Krista Hurley from RealPage, who shares her inspiring journey and the innovative strides she's making in the multifamily industry. Krista sheds light on her role in identifying market challenges and creating products that elevate the customer experience and streamline tasks for on-site teams. From RealPage's cutting-edge AI platform, Lumina, to a heartfelt story from her early career, this conversation is packed with insights and exciting advancements transforming the industry.In another fascinating segment, we explore the empowering impact of attending the Women's Summit and how such events foster personal and professional growth. Krista discusses the vital role of female leaders and the incredible support from the Empower Her employee resource group. Learn about RealPage's unique one-family culture and its dedication to long-term customer relationships. Balancing work and life responsibilities, especially for women in demanding careers, is no small feat, and Krista shares her strategies for managing it all—from self-care routines to overcoming 'mom guilt.' Tune in for a discussion that's as inspiring as it is informative. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textWhat if overcoming a personal challenge could ignite a passion for transforming an entire industry? Sarah Saglam, VP of Sales and Marketing at LeaseHawk, joins us with her incredible story of how her son's rare genetic disorder introduced her to the power of technology. Sarah's journey led her to LeaseHawk, where she has spent nearly 13 years driving innovation and success in the multifamily sector. Her firsthand experience with the life-changing impact of tech solutions infuses her work with purpose and dedication. Tune in as Sarah unveils the groundbreaking tools LeaseHawk offers, such as their virtual leasing assistant and the upcoming ACE insights. These AI-driven solutions are designed to enhance the leasing team's efficiency and ensure consistent and effective engagement with potential residents. With ACE insights, managers can now analyze traffic and team performance, providing valuable metrics and training opportunities. This episode highlights how a well-supported leasing team can make a stellar first impression and deliver exceptional resident experiences, proving that the right technology can indeed make life easier and more productive. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textCan simplifying the rental process revolutionize the real estate market? Join us as we chat with Jami Thomas, Vice President of Sales at Zillow, who takes us through her incredible journey from starting on Zillow's for-sale side in 2011 to her current impactful role in Zillow Rentals. Hear firsthand how Jamie, with her extensive experience and insights, is driving Zillow's mission to transform the rental experience for 17 million annual renters in the U.S. Learn about Zillow's innovative solutions like universal applications and how the company's dedication to inclusivity and customer-centric values are setting new industry standards.In this episode, Jami offers profound career advice, particularly for women aspiring to leadership roles. Discover the importance of authenticity, forming meaningful connections, and the value of having a personal advisory board. Jamie also shines a light on Zillow’s supportive company culture, which fosters long-term employee retention and a fulfilling work environment. Additionally, hear about Zillow's role in the Multifamily Women's Summit and why this partnership is crucial for empowering women in the multifamily industry. This conversation is packed with actionable insights and inspiration for anyone looking to grow in their career or understand the future of the rental market. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textEver wondered how an unexpected start can lead to a thriving career in leadership? Join us as we sit down with Laura Khouri, president of Western National Property Management, who began her remarkable journey in 1985 as a "gal Friday" and rose to the top by 2010. Laura shares her inspiring story, emphasizing the vital role mentorship and continuous learning played in her ascent. She provides invaluable insights into leadership, navigating responsibilities across human resources, risk management, and training, and the critical importance of supporting her team during challenging times like the pandemic.In this episode, we also explore the forward-thinking strategies that have modernized Western National Property Management (WMPM). Laura discusses the company's transition to a new learning management system, their ambitious rebranding efforts, and the importance of cross-department collaboration. She highlights the value of participating in industry councils and shares her excitement for her upcoming keynote at the Women's Summit, which focuses on innovation and leadership. Laura's insights demonstrate how WMPM is staying ahead of the curve by embracing change and fostering a culture of continuous improvement.Lastly, we delve into the lessons learned from leadership mistakes and the power of vulnerability. Laura recounts a pivotal early-career mistake that led to significant company policy changes, illustrating the importance of owning errors and learning from them. We highlight the company's successful employee retention strategies during the pandemic and their dynamic marketing partnership with the NHL's Anaheim Ducks, showcasing how creative approaches can drive both business success and community impact. Listen in to discover how fostering innovation and collaboration can build resilient, thriving careers and businesses. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textUnlock the secrets to career growth and inclusivity in the multifamily industry with Cindi Reed, Director of Sales, and Kim Lendway, Director of Business Development from MRI Software, sponsors of the upcoming Multifamily Women® Summit.Kim takes us through her remarkable 25-year journey in the field, celebrating a milestone five-year anniversary with MRI, while Cindi shares her transition from ApartmentData.com to her pivotal role at MRI. We explore MRI's rich history since 1971, its comprehensive technology platform, and heartfelt commitment to Diversity, Equity, and Inclusion (DEI). Cindi highlights essential support groups like Women and Allies, Women in Leadership, and PRISM, all aimed at fostering employee empowerment and career advancement.Discover how MRI Engage, a flexible CRM and communications tool, revolutionizes multifamily housing management by optimizing leasing results and enhancing resident communication. We'll delve into the power of customization, automated income verification, and seamless integrations with point solutions. Cindi and Kim offer career advice, underscoring the importance of mentorship, continuous learning, and building genuine connections that become vital resources for problem-solving and career growth in multifamily. Don't miss this opportunity to gather practical solutions and innovative ideas from two industry trailblazers. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textOn today's episode of the Multifamily Women® Podcast, Marcia Bollinger, Senior Vice President of Apartments.com, takes us on a captivating journey through her remarkable four-decade career in the multifamily housing industry. Marcia reveals how she accidentally discovered her passion for the field right out of college and played a pivotal role in shifting apartment listings from print to digital. This episode explores the evolution of consumer behavior and how online information empowers potential renters to make more informed decisions. Marcia's story illustrates the dynamic changes in the industry and the continuous need to adapt to meet consumer demands.We delve into the multifaceted paths to success within the multifamily industry, with a special focus on the importance of empowerment and community. Marcia and I discuss the unique challenges women face and the invaluable support that comes from a collaborative mindset, especially highlighted during the COVID-19 pandemic. We share personal experiences and emphasize how horizontal growth—gaining knowledge across various roles—can be just as fulfilling as vertical progression. This discussion underscores the importance of continuous learning, embracing change, and fostering a supportive network for women in multifamily leadership.Marcia also gives us a sneak peek into the innovative developments at Apartments.com, including the integration of the build-to-rent space and Homes.com. We talk about the importance of providing detailed unit-level information to prospective renters, making their decision-making process more efficient. Learn about the strategic efforts and forward-thinking leadership at Apartments.com, which dedicates significant resources to research and identifying emerging trends, ensuring that both consumers and industry professionals are well-supported and informed. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textWhat happens when you bring a multifaceted leader like Kim Senn Cross onto our show? You get a treasure trove of insights from her inspiring journey that spans over three decades in the multifamily industry. Kim, who started her career at Lincoln Property Company in 1990, has navigated through significant roles at an internet startup, RealPage, and Prime Group before eventually founding her own boutique consulting firm, The KSC Group. In this episode, Kim candidly shares the highs and lows of her entrepreneurial journey, shedding light on the diverse services offered by KSC Group, from business applications and managed services to specialized training for property management companies. Kim also opens up about the unique challenges she's faced as a woman entrepreneur and emphasizes the importance of trusted advisors and continuous learning in overcoming these hurdles.Networking and maintaining relationships are critical in any industry, and Kim provides a masterclass in the art of building connections. We explore the value of events like the Women's Summit in fostering both professional networks and personal friendships. Kim reminisces about reunions with past colleagues and underscores the importance of never burning bridges. This chapter also delves into the excitement around new technologies like nectarflow™ AI and automation, emphasizing how industry advocates play a pivotal role in driving innovation. We also discuss team dynamics and how having a single point of contact for clients can enhance service delivery while ensuring team flexibility and skill development.Embracing innovation is not without its discomforts, especially with the rapid advancements in AI and cybersecurity. Kim speaks passionately about the necessity for proper education to alleviate these fears and encourages leaders to embrace rather than shy away from these changes. She highlights the importance of industry advocates like KSC Group in helping companies navigate these shifts.  Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textIn this episode, listeners will learn the secrets behind building strong, lasting partnerships with builders, owners, and developers, directly from Ileana Ferguson, the Strategic Account Manager for Moen. Ileana shares her inspiring journey from Mexico City to becoming an influential figure in the plumbing industry. Listeners will discover how a supportive work environment propelled her from overcoming initial language challenges to making significant strides in a traditionally male-dominated field. Ileana opens up about what sets Moen apart—from its innovative product line and solid brand reputation to a company culture that genuinely cares for its employees and customers.Moen believes that everyday experiences inspire their designs. Since day one, Moen has used customer insight to drive its design process, resulting in a long history of creating innovative and reliable products with timeless styles. Whether delivering better performance in high-use environments, greatly improving water savings, or marrying modern fixtures to century-old plumbing, Moen Commercial helps create crucial solutions and achieve ambitious objectives. Repeatedly, Moen has lowered materials and maintenance costs and given customers a far greater level of confidence. With a commitment to excellence and a passion for innovation, Moen continues to set the standard in the industry, ensuring that every drop of water is used efficiently and effectively.The episode goes beyond just the personal journey. The discussion delves into the transformative power of mentorship and industry connections, highlighting Moen's forward-thinking approach to water conservation and cost-effective solutions like their lead detection system. With a network of 200 salespeople across the nation, Moen ensures unparalleled support and resources for its partners.Don't forget to grab summit tickets at multifamilywomen.com and stay tuned for more invaluable industry insights in the next episode. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textUnlock the secrets of thriving in the multifamily industry with Michelle Childers, Vice President of Industry Relations at Chadwell Supply, as she shares her inspiring journey from leasing consultant to industry leader. Discover how Michelle’s transition to Chadwell was shaped by the family-like culture that defines their work environment. Chadwell Supply is the largest privately owned Maintenance, Repair, and Operations (MRO) supply company in the United States. Exclusively focused on serving multifamily communities, their team partners with property owners, managers, and maintenance professionals, working hard every day to make their lives easier. Their success is a direct result of a passion for providing unforgettable service. Chadwell Supply is a knowledgeable, solution-oriented partner their customers know they can trust.Gain insights into the importance of supportive workplace dynamics and how family involvement can create a nurturing atmosphere that boosts morale and productivity.Ever wondered how the complexities of managing sponsorships and client relationships are tackled in property management? Michelle dives into the intricate balancing act of resource allocation, from local to national responsibilities, and the importance of supporting charitable initiatives. Learn the critical role of communication, honesty, and proactive engagement in maintaining strong client partnerships, and explore the impact of her charitable activities and strategies for effective industry relationship management.Michelle also shares her firsthand experiences with key industry events like the Multifamily Women® Summit. You'll get a behind-the-scenes look at the collaborative spirit of her marketing team and the value of genuine connections over traditional trade show formats. Plus, hear about the transformative power of routine during the COVID-19 pandemic and the exciting world of podcasting as a vital communication tool within the multifamily industry. Join us for an episode filled with actionable insights and inspiring stories that highlight the importance of community and innovation in multifamily housing. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textIn this episode, we have Heidi Arave-Noonan, Chief Operating Officer of Liv Communities. Heidi has not only graced the stage at the Multifamily Women® Summit but is also an esteemed member of the Multifamily Innovation® Council.Heidi, who has been with Liv Communities for nearly 15 years, shares her inspiring journey in the multifamily industry, which spans almost three decades. She describes Liv Communities as embodying everything she believes the industry could and should be. Initially starting her career as a part-time leasing consultant, Heidi’s path saw her rise through various roles, including national training positions and sales, before finding her long-term home at Liv Communities.Heidi discusses the importance of aligning with a company that shares her values and vision. She highlights the transformative rebranding journey to Liv Communities and the honor it has been to help shape the company’s direction. Heidi emphasizes the importance of passion in one’s career and how this passion has fueled her professional growth and contributions to the industry.Heidi also delves into her experiences at the Multifamily Women® Summit. Initially introduced to the Summit through her colleagues, Heidi quickly saw the value and decided to attend with more team members. She describes the Summit as a soul-filling experience, fostering deep connections and professional growth. Her involvement has grown over the years, from attendee to speaker, and now a more significant role in planning and infusing sessions with her knowledge and experience.A significant part of the conversation revolves around innovation and the importance of being open to new ideas and technologies. Heidi shares her experiences working with vendors to customize tools and AI solutions that align with Liv Communities’ brand and operational needs. She emphasizes the importance of asking the right questions, seeking out partnerships that are willing to innovate, and the value of testing and measuring the effectiveness of new technologies.Heidi’s participation in the Multifamily Innovation® Council has been instrumental in her professional journey. She appreciates the collaborative environment that allows industry leaders to share ideas, challenge each other, and collectively push the boundaries of innovation. The Council provides a platform for candid discussions, where members can explore unconventional ideas and support each other in driving industry-wide improvements.Heidi expresses her enthusiasm for the future of the multifamily industry and encourages listeners to get involved with initiatives like the Multifamily Women® Summit. She highlights the critical role of providing exceptional homes and workplaces for residents and employees, emphasizing the honor and responsibility that comes with this mission. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textOn this episode of the Multifamily Women® Podcast, Host Carrie Antrim introduces the new Vice President of Strategic Marketing and Media for Multifamily Leadership, Lauren Stinson.Dive into the heart of intentional marketing and uncover how a well-crafted story can elevate your brand and foster deep connections with your audience. Lauren shares actionable tips on leveraging storytelling to create emotional bonds, build loyalty, and stand out in a competitive landscape. Imagine transforming your marketing efforts into a narrative that resonates and engages—this episode reveals exactly how to achieve that.The discussion also explores the role of automation and AI in multifamily and how it can be utilized in enhancing business operations. Learn how these tools can streamline processes such as content creation and customer engagement, freeing up your team to focus on strategic tasks that drive growth. Hear real-world examples of how automation and AI can optimize your marketing efforts, ensure brand consistency, and improve SEO strategies.In addition, the episode highlights the upcoming Multifamily Women® Summit, an event that brings together industry leaders to share insights, network, and collaborate. This episode offers a glimpse of the valuable discussions and strategies you can expect at the Summit.Don't miss this episode of the Multifamily Women® Podcast. Gain valuable knowledge on marketing strategies, storytelling, and the use of automation and AI to enhance your business operations and lead with confidence in the multifamily industry. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textIn this episode of the Multifamily Women® Podcast, hosted by Carrie Antrim, we have the pleasure of welcoming Heather Williams, Vice President of Strategic Solutions at Willow Bridge Property Company. Heather shares her journey and the various factors that have contributed to her remarkable success in the multifamily industry.The discussion begins with a reminder about the upcoming Multifamily Women Summit, a crucial event for professionals seeking to expand their network and gain industry insights.Heather Williams attributes her success to several key factors: a collaborative work environment, the embrace of technological advancements, and the unwavering support from her leadership. These elements, she believes, have been instrumental in her professional journey and in executing numerous significant projects across her region.A central theme of the conversation is the necessity of embracing innovation in the multifamily industry. Heather emphasizes the importance of pushing boundaries and staying ahead of the curve.Heather also shares her strategies for building effective teams. She stresses the significance of fostering open communication and a feedback culture within the team. According to her, adaptability is a key trait, especially when new initiatives arise or when aligning with investor objectives.Leadership plays a critical role in the multifamily industry, and Heather highlights the qualities she values in a leader. She looks for individuals who are willing to embrace innovation and adapt to the changing industry landscape.Mentorship and nurturing new talent are passions for Heather. She discusses her approach to guiding and supporting the professional growth of her team members. This includes creating dynamic job roles tailored to individual strengths, fostering an environment conducive to personal and professional growth.A notable aspect of the discussion is Heather's involvement in the Multifamily Innovation® Council. She shares how the Council has been transformative for her, both personally and professionally.In closing, Heather offers some powerful advice to the listeners. She encourages embracing risk-taking, committing to continuous learning, and viewing failure as an opportunity for growth. She emphasizes the importance of adaptability in the face of technological shifts and reminded listeners of the fundamental human element in the work they do - creating homes for people.Connect with Heather Williams on LinkedIn: https://www.linkedin.com/in/heather-t-williams/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textIn this episode, host Carrie Antrim engages Katie Battig and Liz Findura from MRI Software in a nuanced discussion about the company's initiatives in fraud prevention and their exploration of AI technology within the real estate sector. While AI often floats around as an industry buzzword, the conversation delves into how MRI Software is actively incorporating it as a tool aimed at supporting organizational efficiency.Carrie Antrim scrutinizes MRI Software's focus on AI, inviting Katie Battig and Liz Findura to elaborate on its potential to augment on-site staff capabilities and streamline processes. They discuss MRI Software’s emphasis on fraud prevention, explaining how AI can offer an additional layer of security. While the company serves various real estate sectors, including commercial and corporate occupiers, the conversation zeroes in on what this means for high-level multifamily executives who are contemplating technology adoption in their operations.The episode also covers MRI Software's "open and connected" philosophy, which allows users the option to integrate their products with other platforms, be they from partners or competitors. This aspect is discussed as a reflection of the company's willingness to offer a certain level of customization to meet the divergent needs within the real estate industry.If staying abreast of the latest trends in AI, fraud prevention, and tech integration is on your priority list, then skipping this episode may leave you trailing behind. Carrie Antrim masterfully guides the conversation to ensure that the value-packed insights serve as a guide for high-level executives seeking to navigate the complex landscape of technology in multifamily real estate. #multifamilyinnovation #multifamilywomen #wearemultifamilyConnect with Our Guests:MRI Software: https://www.mrisoftware.com/Katie Battig: https://www.linkedin.com/in/katherine-battig-33186114/Liz Findura: https://www.linkedin.com/in/lizfindura/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textIn today’s episode of the Multifamily Women® Podcast, host Carrie Antrim sits down with Jennifer Carter, the Customer Advocacy Manager at HappyCo, to delve into the twin pillars of empathy and innovation that are transforming the multifamily industry. Jennifer’s rich cross-industry background empowers her with unparalleled insights, and today she’s sharing them exclusively with you.Key Takeaways:Learn why your multifamily strategy could be vastly improved by gleaning insights from other industries, and how to do it effectively.Discover the critical role of empathy in cultivating strong, lasting relationships with residents and employees alike.Unpack the often-overlooked art of crafting responses to reviews that not only satisfy the reviewer but also entice new prospects.Whether you're breaking into the industry or looking to scale new heights, Jennifer reveals her formula for identifying and engaging mentors that can accelerate your career.How to integrate the lessons learned from other industries to outperform in the multifamily space.The actionable steps to build a culture of empathy and validation within your organization.The true impact of your online responses, through the lens of resident trust and prospective engagements.Jennifer's go-to resources and habits that keep her at the top of her game.This episode is a goldmine for VPs, Directors, CEOs, Founders, and Presidents in the multifamily industry who are struggling with client retention, talent acquisition, and bottom-line growth. If you’re looking to be at the cutting edge of multifamily innovation and relational management, this episode is your ticket.Don’t let your competition be the only ones tuning in. The game is changing; ensure you're not left behind.Connect with Jennifer on LinkedIn! https://www.linkedin.com/in/jennifer-carter-mba-25261b8/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textAs part of our Multifamily Women® Summit, we share time with innovative brands as part of our "Meet the Sponsors" series that showcases those brands that are supporting the platform to advance technology, innovation, leadership, and investments.This episode features a discussion with Shannon Irby, the National Account Manager for New Construction at Pfister Faucets. Pfister is a brand that actively supports the platform, promoting technology and innovation within the industry. Renowned globally for their product innovation, design, and value, Pfister's designers are based in California, surrounded by forward-thinking designs from various industries such as automotive, aeronautics, computers, and fashion. By following trends in fashion, home design, and car manufacturing, among others, Pfister crafts new and exciting products. Pfister also prioritizes practical innovation, ensuring their multifamily products are easy to install, clean, and use in everyday life. Working closely with multifamily developers and owners, Pfister tailors their offerings to each customer's needs, whether that means providing a wide range of options or simplifying the selection process. In essence, Pfister is a full-service manufacturer that offers a diverse range of products, from entry-level to designer custom products for multifamily developers and owners.Timestamps:[00:05:13] Push and Seal drain innovation for multifamily properties.[00:06:03] Practical innovation for everyday life using Pfister Faucets and other multifamily products. [00:10:02] Pfister's origin story. [00:13:14] American Plumber Stories - Pfister's Web Series.[00:17:55] Inspiring the next generation of leaders.Connect:Shannon Irby Email: [email protected] Irby LinkedIn: https://www.linkedin.com/in/shannon-irby-9a1039a/ Pfister Faucets: https://www.pfisterfaucets.com/American Plumber Series: https://www.americanplumberstories.com/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textAs part of our Multifamily Women® Summit, we share time with innovative brands as part of our "Meet the Sponsors" series that showcases those brands that are supporting the platform to advance technology, innovation, leadership, and investments.On today's episode, host Carrie Antrim talked with Krista Hurley and Talisa Dever who are both seasoned Industry Principals at RealPage. When it comes to leveraging technology to drive efficiencies and increase ROI, these women are the go-to authority. They have been instrumental in shaping innovative strategies that have not just disrupted but transformed the way we think about property management and resident engagement. Krista and Talisa discuss how, according to a recent survey, two-thirds of multifamily renters are satisfied with their current housing situation because it provides them with financial freedom. This indicates that a majority of renters who choose to live in apartments are content with their decision to rent rather than buy a property. Renting offers these individuals the flexibility to allocate their money towards other expenses or investments, giving them more control over their finances. These insights are invaluable for RealPage as they delve into the minds of their customers and gain a deeper understanding of the industry's direction. By combining multifamily market intelligence with a customer-centric approach and addressing pain points, RealPage can identify areas where technology can bridge gaps and assist its customers.RealPage places great emphasis on excellence, character, ownership, and teamwork as their core values and guiding principles. These four values serve as the foundation of the company's identity. These values have evolved over time and continue to be the fundamental principles that RealPage strives to uphold. They not only guide the company internally but also shape their interactions with clients and their engagement in the industry. These values are the most crucial aspect of RealPage's culture. Timestamps:[00:01:32] RealPage's commitment to innovation. [00:04:17] Renting as an investment. [00:07:22] The launch of DemandX platform. [00:11:24] Using technology as a support tool. [00:15:43] Supporting the Multifamily Women® Summit. [00:18:01] Female leadership across industries.Connect:Krista Hurley: https://www.linkedin.com/in/krista-k-hurley/Talisa Dever: https://www.linkedin.com/in/talisa-dever/RealPage: https://www.realpage.com/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textIn this episode of the Multifamily Women® Podcast, host Carrie Antrim chats with Jenna Juniper, a National Speaker, Housing Consultant, Trainer, and President at Housing Consultants of America, LLC. Jenna shares her 16-year track record of successfully facilitating partnerships between nonprofits and developers to drive the implementation of crucial services for low-income properties across the nation. Jenna's passion for affordable housing and expertise in compliance has earned her a well-deserved reputation as a premier affordable housing expert. Tune in to hear Jenna's unique story and what sparked her interest in affordable housing. Plus, don't forget to grab your ticket for the upcoming Multifamily Women® Summit for a chance to meet industry experts and boost your business's success.In today's episode, Jenna leads us through the transformative world of modern affordable housing, challenging longstanding stereotypes and perceptions. Gone are the days of run-down, unattractive multifamily properties. Today's affordable housing units stand as testaments to innovation, beauty, and design. Join us as we dive deep into the renaissance of housing for those of modest means, and explore how these contemporary spaces are reshaping communities nationwide.Impactful Quotes:"But I will never forget that moment sitting there on the desk with the agent and she showed me my rent portion. It was less than $200 and it was just the weight lifted off my shoulders that I could finally focus on my career on just becoming more stable, going back to school. So Section 8 was my saving grace.""We really are trying to change mindset by showing the community, look what we can do. We can actually level up your community by bringing in Section 8 or an affordable property versus level down."Timestamps:[00:02:02] Jenna's unique and personal journey to affordable housing. [00:04:09] Revolutionizing affordable housing. [00:09:21] Eco-friendly affordable housing. [00:13:03] Micro-school and education within multifamily assets. [00:17:43] Converting hotels into multifamily affordable housing. [00:21:19] Motivation and impacting lives. [00:26:06] Pursuing the affordable multifamily housing industry. [00:29:33] Know your energy limits.Resources:Connect with Jenna!LinkedIn: https://www.linkedin.com/in/jennajuniper/Website: https://housingconsultantsofamerica.com/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textIn this episode of the Multifamily Women® Podcast, host Carrie Antrim interviews Michelle Flandreau, Chief Revenue Officer at CredHub. Michelle shares her insights and experiences in the multifamily industry, drawing from her background in sales, marketing, business development, and user experience. With a career that spans both Fortune 500 companies and startups, Michelle discusses building brands and creating scalable growth. Don't miss this informative conversation about how CredHub is redefining rent within the Multifamily Industry. Plus, find out more about the upcoming Multifamily Women's Summit and get your ticket today.The episode delves into the significance of CredHub's mission: to bridge the often separate worlds of rent payment and credit reporting. Carrie and Michelle explore why it's crucial for renters to have their payment status reported to credit bureaus. They shed light on some unexpected benefits that both businesses and residents reap through CredHub's innovative solution. Michelle also speaks candidly about the challenges in credit reporting and how CredHub navigates educating multifamily property managers and owners about this need-to-have service.As they continue their conversation, Michelle's multi-faceted role at CredHub emerges, overseeing various departments. How does she maintain synergy across sales, marketing, business development, and user experience? It's a balancing act that she has mastered. The world of credit scoring is evolving, and Carrie seeks Michelle's insights into its future trajectory, especially with platforms like CredHub shaking things up. Michelle offers a glimpse into the near future of CredHub. What innovations and features can users look forward to? Tune in to find out!Timestamps:[00:03:06] Shaping approach at CredHub. [00:05:22] CredHub and rental payment reporting. [00:06:55] Zero credit score impact. [00:10:26] Impact of credit score improvement in multifamily. [00:12:01] Synergy across departments. [00:16:03] The future of credit reporting. [00:19:26] Challenges in the multifamily industry. [00:22:01] New product offerings and research. [00:24:07] Property management program. [00:28:00] Facilitating networking intentionally.Resources:Connect with Michelle: https://www.linkedin.com/in/michelleflandreau/Visit CredHub: https://credhub.com/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textIn this episode of the Multifamily Women® Podcast, host Carrie Antrim interviews Amber Tran, Product Designer at Vizibly. This episode is part of our "Meet the Sponsors" Series where we get to know the brands creating the most forward-thinking innovations in software and technology to offer solutions for multifamily property management and ownership to become more efficient and successful.Amber shares her insights on user-centered design and how it can be applied to the world of multifamily property management. She discusses her role at Vizibly and the importance of designing experiences that add value to the end user. The success of a design or product in property management is measured by its ability to provide a user experience that caters to the needs of property managers. Amber emphasizes the importance of a simplified user interface that is still complex enough for power users, aiming to strike a balance where technology is useful and enhances property managers' efficiency.Technology is not meant to replace jobs but rather to support and enhance human efficiency. Amber addresses the fear that technology will replace jobs, clarifying that it is more of a transition. The purpose of technology in this context is to provide property managers and on-site teams with more time to focus on building relationships.While technology can automate tasks and streamline processes, it cannot replace the human touch and understanding necessary in property management. The goal of technology is to give property managers more time and enable them to be faster and more efficient. The success of a design or product in this context is measured by its ability to improve outcomes, processes, and user experience. Timestamps:[00:01:43] Being a product designer in the multifamily industry. [00:06:01] Designing for different user groups. [00:07:18] Fail fast and learn fast. [00:12:08] User-friendly multifamily budgeting with Vizibly. [00:15:48] Software design and budgeting. [00:19:36] Decision intelligence and user feedback with Vizibly. [00:23:16] Budgeting stages and user feedback. [00:26:10] Multifamily Women® Leadership Series. Resources:Amber Tran on LinkedIn: https://www.linkedin.com/in/ambertran7/Vizibly: https://www.vizibly.io/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textIn this episode of the Multifamily Women® Podcast, host Carrie Antrim and Ashley Lipp, VP of Residential Property Management at Lloyd Companies, discuss the importance of cultivating a strong relationship with oneself as a leader, and how new leaders often underestimate the significance of this internal connection. It is stressed that without a healthy relationship with oneself and a commitment to self-honesty, it is unlikely for a leader to inspire and motivate others.In this episode, Ashley underscores the significance of investing in oneself and cultivating curiosity as a means to become a better leader.  This includes the importance of utilizing technology as a problem-solving tool rather than allowing it to become a distraction. Ashley acknowledges that technology should serve as a support tool, enhancing individuals' abilities to perform their roles more effectively and efficiently. Technology can be intimidating for some, but it is an integral part of the business landscape, and failing to embrace it can lead to falling behind and suffering in the industry. Ashley advocates for finding the right balance between technology and human interaction, recognizing that technology should enhance the customer service-oriented nature of their business rather than replace it. Ashley firmly believes that technology will not completely overshadow everything, especially in property management where there will always be a need for human interaction to deliver exceptional customer service.Timestamps:[00:01:40] Importance of leadership development. [00:05:30] Innovation in Maintenance [00:08:24] Fostering personal growth and leadership. [00:13:44] Struggling with imposter syndrome. [00:15:13] Overcoming self-doubt and speaking up. [00:19:03] Imposter syndrome. [00:24:22] Get curious about yourself.Connect:Ashley Lipp on LinkedIn: https://www.linkedin.com/in/ashley-lipp-23426243/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Multifamily Women® Summit Registration: https://multifamilywomen.com/Multifamily Innovation® Advisory Council: https://multifamilyinnovation.com/council/ Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textOn this episode of the Multifamily Women® Podcast, host Carrie Antrim speaks with Angela Flick, Vice President of Strategic Solutions at Mack Property Management. Angela has extensive experience in the industry, having worked for Greystar, Riverstone Residential Group, and ConAm Management. Angela is a member of the Multifamily Innovation® Council and loves talking about prop-tech and innovation. Key Takeaways:Embracing Technology in Multifamily: Angela talks about her approach to technology. We discuss the courage needed to embrace new technology, when the timing is right to implement new programs or software, and knowing when it's time to pivot or abandon a tool or strategy. Navigating Change in Multifamily: Angela delves into why change can be challenging for multifamily companies and how to overcome these hurdles.The Role of Pilot Programs: Angela discusses the importance of technology pilot programs within apartment communities, along with their impact on her strategic decisions.Tech Companies & Beta Testing: Angela provides insights for multifamily technology companies from her experience in multifamily management, discussing the role of beta testing in product development.The Changing Landscape of Hiring: In an increasingly tech-driven world, Angela discusses how the approach to evaluating multifamily new hires is evolving.The Era of Remote Work: Angela shares effective strategies for managing and leading remote teams who are managing apartment communities.Women in Leadership: Angela offers advice for women in leadership roles in the multifamily industry.Identifying Business Process Gaps: Angela talks about her approach to identifying business process gaps and the steps she takes to address them.Future Trends in Prop-Tech: As a member of the Multifamily Innovation® Council, Angela shares her thoughts on emerging trends in prop-tech and how they could transform the multifamily industry.Timestamps:[00:02:04] Excitement and fear of technology. [00:04:20] Knowing when to implement change. [00:08:24] Implementing new technology in the apartment workplace. [00:13:19] Apartment sales team education on technology. [00:20:05] AI and chat GPT in multifamily. [00:21:42] Managing remote teams effectively. [00:25:27] Creating a home structure. [00:29:35] Investing in yourself. [00:33:31] Process mapping for workflows in multifamily. [00:37:08] Planning and problem-solving strategies. [00:41:20] Prop tech transforming the industry. [00:45:34] Women's Leadership Series.Resources:Angela Flick: https://www.linkedin.com/in/angflick/Multifamily Women® Summit: https://multifamilywomen.com/Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/joinMult Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textChristina Robinson Race is the Vice President of Solutions at Southwest Utility Solutions and has a diverse background in and out of the multifamily industry. She has been integral in managing $15 million (and bigger) deals and relationships in her 25 years of experience in the industry.Southwest Utility Solutions builds custom utility programs for multifamily properties, dealing with utility data, resident communication, utility recovery, and more. They’ve helped many properties keep costs low and raise profits during more than 20 years in business.In this episode, we covered: Christina’s journey in multifamily that she took, from having to move constantly to being a company’s first work-from-home employee in 2001 and gaining experience in other industries before returning to multifamilyHow being a mother was an important part of her life throughout her careerHow Christina’s mentors in multifamily shaped her personal journey and developed her strength and confidenceWhy leaders need to be kind and understanding, not just “strong”How Christina handles a diverse workload without getting distracted or overwhelmedWhat Christina learned about and loved in the Multifamily Women® Summit Connect with Christina Robinson Race on LinkedInVice President of Solutions at Southwest Utility SolutionsJoin us for the Multifamily Women® Summit! Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textImprove Apartment Leasing Without “Just Adding Better Amenities”WPM Real Estate Management provides management services for around 25,000 homes across the east coast. They’ve been helping multifamily and other real estate companies for over 15 years and use their experience to add great value to their properties.Rebecca Smith (Becky) is the Senior Leasing Manager at WPM. She started her career in hospitality and brought that experience into leasing, recognizing how important hospitality is within the industry. Becky works to build creative leasing and retention strategies that improve the experience for the resident and the owner. In this episode, we covered: Which approach is better to lease faster - training apartment teams or utilizing software automation?Becky discusses how WPM became even more efficient and what they did during the pandemic to keep vacancy rates below 5%.WPM has used software and new technologies to supplement their staff, instead of leaning on it like a crutch.Implementing new software and technology can be a tricky process and Becky discusses how WPM does this effectively with their teams.What strategies does WPM use to improve lease ups that aren’t just “add better amenities, have better leasing agents, have competitive pricing”?Why the surrounding community is important for every multifamily property, but not for the reason you think.Examples of how Becky’s experience in leasing helped improve the construction part of WPM by creating properties that made more sense and created a better experience.Why an unusual career path like Becky’s may be what the multifamily industry needs more of right now.Connect with Rebecca Smith on LinkedInSenior Leasing Manager at WPM Real Estate ManagementJoin us for the Multifamily Women® Summit! Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Chadwell Supply has been an MRO (Maintenance, Repair, and Operations) source of maintenance supplies, flooring, and training in the Multifamily industry for nearly 40 years. Their customer service, special order, account management, and renovation specialists are able to provide industry-specific expertise and specialized solutions throughout the Southeast region. Chadwell Supply has grown to 19 branches serving customers across the nation. In this episode, we covered:“Chad Supply” was an MRO company started in the 70’s by a group of brothers in Tampa, Florida. They then sold their company to a larger corporation, and fifteen years later the brothers founded "Chadwell Supply," expanding it into a large, nationwide business. Today, they are still actively involved in the daily operations of the company.Rebecca Wagner entered the Chadwell scene six years ago after working in the multifamily industry since the 1990s. Although she didn't know much about maintenance when she started, Chadwell has worked with her and educated her through the process. She has had numerous positions in the company, including assistant manager, property manager, and currently director of national sales.Along with selling maintenance supplies, they also provide onsite training and a renovations team for management and maintenance teams. In addition to association events, they also offer training through online courses.According to Rebecca, many multifamily sites are facing employment shortages and everyone who is ready to learn maintenance is employed, which is wonderful, but they frequently lack the expertise required for a maintenance position. Chadwell is able to assist them by offering instruction and training. Since the beginning of COVID, Chadwell has experienced an inventory deficit. Even their manufacturing partners have fallen behind, but through client communication, they have been able to avoid making false promises and have collectively overcome the hurdles that come with these shortages.Rebecca has attended the Multifamily Women® Summit every year since it started, and she is excited to bring along five coworkers this year. Rebecca says the summit is more than a chance for networking; attendees should expect to go away inspired and knowledgeable about potential problems in the industry.Want to support the Multifamily Wom Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.CredHub offers property owners and managers a way to cut down on missed and late rent payments from renters while also providing analytics on how well their properties are performing. CredHub gives business owners the ability to integrate their product into all major rent roll systems and to create custom solutions, such as a credit-building program that notifies credit bureaus of both good and negative payments. CredHub  provides accurate credit reporting and also obtains information from the rent roll to track down missed and late rent payments. Owners and operators get the option to add an identity theft monitoring/protection system that offers access to 24/7 US-based privacy advocates, protection for lost wallets, and dark web monitoring. These initiatives promote on-time rent payments and discourage late payments.In this episode, we covered:Lisa Strauser, Sales Director at CredHub, appeared on the Multifamily Women® Podcast to talk about the history of the business and the contributions it is making to the multifamily industry. CredHub launched in 2018 and works with 150 US property management firms. They offer rental reporting, with more than 70,000 residents reported each month.By providing renters credit for paying their rent, CredHub's solutions level the playing field between homeowners and renters. In doing this, they can assist renters in improving their FICO scores.CredHub helps management teams reduce debt from former residents and holds renters accountable for their monthly payments to reduce delinquency issues. CredHub spares owners and management the responsibility of paying up-front fees. Over the course of the first calendar year, they develop their service with property owners and charge a 12th of the portfolio up front. Properties gradually pay as residents approach their lease renewal period. Although owners can opt to only obtain positive credit reporting, CredHub offers both positive and negative credit reports.Residents report that during the first few months, their FICO score rose by an average of 20 to 70 points and teams in charge of property management are receiving more timely payments.CredHub has partnered with Allstate in order to provide identity theft resolution that safeguards clients' digital footprints, and backs identity breaches with fraud and restoration policies. Property owners can choose this option for a lower per-person rate than market rate.Lisa is enthusiastic abou Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Arize is a smart apartment solutions company offering the convenience of smart automation to property managers and residents. The Arize platform upgrades multifamily properties for increased operating efficiencies and higher earning potential, while residents enjoy modern smart home amenities for a connected and secured living experience.In this episode, we covered:Introduced by Sylvia Crawford, Senior Director of Marketing and Strategy at Arize, Arize is a smart home platform that has been addressing a gap in the multifamily industry since 2019. The Arize team is made up of a variety of IOT aficionados with experience in consumer electronics, real estate technology, apartment residents and property owners. Arizes' long-term connections with their partners have aided them in creating a diversified ecosystem of smart devices that work in unison with one another. According to Sylvia, Arize streamlines multifamily owners' and operators' operations throughout all 50 states.Arize offers moisture detectors that alert management the moment moisture is found, reducing leaks and property damage, as well as hubs that facilitate communication between all smart devices.Mobile devices can be used by management and residents to access locks. These locks have functions that cause doors to automatically lock after a predetermined amount of time. Additionally, motion detectors and alarms discourage attempted break-ins and are simple to control when residents are absent from their apartments.Arize provides improved convenience and security to draw in and keep residents. The solutions increase leasing signings and raise retention rates, adding value to buildings, states Sylvia.Sylvia is looking forward to the Multifamily Women® Summit in 2022 and sharing her expertise in the PropTech industry. In addition, she says she is looking forward to hearing from business leaders at the event and to be a part of something that will open doors for others.Want to support the Multifamily Women® Summit and platform and get your very own meet the sponsor podcast? Click here to sponsor.Connect with Sylvia Crawford, Senior Director of Marketing and Strategy at Arize. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.The purpose of Cable Contract Negotiation Group, or CCNG, is to assist Multifamily owners and stakeholders in making the best decision for their community regarding video, Internet, and phone (i.e., “telecom”) services delivered to residents, according to Director of Strategic operations, Mark Weaver.Some Multifamily owners and investors are not aware of the myriad of details required to “get it right” in terms of Right of Entry agreements, nor are they aware of the attached exchange between owners and providers for rights regarding wiring, marketing, and owner compensation.Every building has a unique set of wires and technologies, every community has a unique set of service needs, every ownership group has a unique set of long- or short-term objectives, and every telecom provider has a unique set of claims and actual results. All of these items must be weighed accurately in order for stakeholders to make the right decision(s) for their community. CCNG serves stakeholders to ensure stakeholders have the most accurate, most specific, and most actionable intelligence and strategies with which to make the best decision.In this episode, we covered:Mark Weaver is no new name in the business world and can remember shaking hands with investors at only five years old. He currently serves as Cable Contract Negotiation Group's (CCNG) Director of Strategic Operations. CCNG works on behalf of owners and investors on negotiation contracts with cable providers.One issue Mark frequently encounters is owners who are unaware that they even have contracts with cable companies to begin with. Prior to doing business with them, CCNG helps owners and investors determine what they need by taking the time to educate them on cable contracts. According to Mark, the team is happy to speak with and notify owners at no expense to them.CCNG discusses contracts with multifamily owners in order to maximize revenue and increase profitability. Although Mark and the CCNG team are not attorneys, they have a deep understanding of the telecom industry and the legalese used in their contracts.In order to help owners and investors avoid legal difficulties and the trouble that comes with not understanding the risks in a contract, CCNG will also work with attorneys to familiarize them with the terminology that many telecom organizations employ in their contracts.The Federal Communications Commission's (FCC) rules have recently been altered, and many multifamily investors are unaware of w Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMRI Software has been in the PropTech industry for over five decades and is a provider of real estate software solutions that redefine the way communities live, work, and play.  The MRI platform assists Multifamily owners, operators, and occupiers in innovating in quickly evolving markets. Based outside Cleveland, Ohio, MRI Software serves more than two million users worldwide with offices in the United States, Canada, Australia, Hong Kong, Singapore, South Africa, and the United Kingdom.In this episode, we covered:51 years ago, MRI started out as a real estate finance company. They are now a well-known real-estate software company that is committed to providing operators in the multifamily space with solutions to give them more time in the day to work on expanding their business.MRI provides standalone or agnostic solutions for background checks, insurance policies, package delivery, rent payment methods, and calling technology for multifamily properties worldwide.All MRI solutions can function independently or be linked into current client technology platforms, saving owners and investors from having to overhaul their existing systems and enabling seamless integration.According to Andrea and Lori, MRI is assisting in the prevention of fraud with Checkpoint ID, which gives multifamily owners and operators detailed information to safeguard employees and property management from fraudulent residents. Additionally, MRI can help ensure that residents maintain their insurance coverage and do not cancel it once they have their keys in hand.Andrea and Lori state that clients of MRI are relieved by the company's ability to offer so many alternatives that reduce labor expenses, handle difficult conversations with prospective residents regarding background checks, and give staff members more time to concentrate on other elements of the property.Lori and Andrea are thrilled to be attending the Multifamily Women® Summit, as it aligns with the fundamentals of MRI. Seven out of the seventeen members of the MRI Leadership team are women, and they value the opportunity to encourage and recognize other female professionals in the field. In addition, MRI has established an open-to-all Women and Allies club where members can discuss business-related topics and offer their opinions on readings as related to the multifamily industry. Want to support the Multifamily Women® Summit and platform and get your very own meet the sponsor podcast? Click here to sponsor.Connect with Andrea Matheny, Vice President of Residential Sales, and Lori Lord, Sales Director at MRI Software.  Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Having 70+ years of experience in commercial real estate, Refuel Electric Vehicle Solutions (REVS) has a unique insight into the needs of property owners looking to provide electric vehicle charging stations throughout their portfolio. REVS is a full-service electric vehicle charging company that works with real estate owners and managers to install electric vehicle charging stations on commercial real estate properties.In this episode, we covered:David Aaronson was watching a television show about the manufacturing of electric vehicle charging stations when he realized that every apartment community will have residents driving electric vehicles and hence would need an electric vehicle (EV) charging station. Aaronson launched Refuel Electric Vehicle Solutions (REVS for short) after recognizing how much the new car market would change within the next decade.In order to install electric vehicle charging stations on properties, REVS provides a consultancy service that works with developers and engineers. REVS installs electric charging stations and upgrades the electrical system of properties at no expense to the owners. REVS will also compensate for electricity used and split earnings with multifamily properties.Aaronson discusses the high rate of return on investment offered by EV charging stations and how multifamily communities without them could potentially lose residents to those who do.At the 2022 Multifamily Women® Summit, REVS is thrilled to have the chance to inform owners and operators and assist them in making the best choices for their properties.Want to support the Multifamily Women® Summit and platform and get your very own meet the sponsor podcast? Click here to sponsor.Connect with David Aaronson, Founder at Refuel Electric Vehicle Solutions Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.TheGuarantors’ products provide greater accessibility and protection for renters and property managers alike by helping renters qualify for the unit they want and by protecting property managers against default. Christy Metz, Senior Director at TheGuarantors, discusses this affordable substitute to a traditional security deposit that leaves cash in renters’ pockets.In this episode, we covered:Christy started her career in the multifamily industry more than 20 years ago, first as a supplier partner, and has now completely transitioned to the supplier side. After meeting Bob Schmidt in Chicago last year, he welcomed her into TheGuarantor's team to help establish an enterprise sales team. Seven years ago, Schmidt, with his perspective on operations, and Julien Bonneville, with his perspective on renters, were able to collaborate to create what is now known as TheGuarantors.Christy discusses how TheGuarantors provide insurance that guards against rent default and offers rental management a full month's worth of rent protection via insurance against damages at no expense to the property management company. When a property management company works with TheGuarantors, it can provide prospective residents conditional clearance after an initial screening rather than requiring them to obtain a co-signer or pay upfront costs. The renter is instead invited to requalify to reside at that community. Depending on the risk rating of the renter, the quantity of coverage required by the property for that specific screening result, and the amount of the rent, the cost of the policy can range from 15% to 80% of the rent.Christy discusses the importance of having an ESG program in place because it opens up the opportunity to connect with residents on a deeper level. She says that renters place high value on a brand that offers them a second chance at secure housing.  Christy is eager to expand her network at the 2022 Multifamily Women® Summit by getting in touch with  other professional women in the field and reconnecting with colleagues she hasn't seen in a while. She is thrilled to work for a business that values women in leadership positions and in an industry that is constantly seeking opportunities for improvement.Want to support the Multifamily Women® Summit and platform and get your very own meet the sponsor podcast? Click here to sponsor.Connect wit Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Dwelo is bringing smart device technology to apartment communities. Their software, hardware, and service platform enables the owners and managers of multifamily properties to offer smart homes as an amenity to their residents and simultaneously improves the efficiency of property operations. Dwelo smart apartments are live in thousands of apartments from coast to coast. In this episode, we covered:Pam Yoon, the company's Principal Product Manager, gives us a detailed overview of Dwelo, the first smart community system in the sector.According to Pam, Dwelo streamlines processes and increases ROI while saving time for property staff. Residents can use their mobile devices to operate the thermostat, keys, security, pool fencing, gym doors, and more.Dwelo also offers leak detection to help prevent major issues early on and  eliminates the trouble of having to rekey locks. The ability to manage thermostats in vacant apartments allows multifamily investors to make monthly savings of up to $38 per vacant unit, Pam states.Dwelo gives investors the opportunity to market their apartments as smart homes and is regarded as an amenity, which implies that it can boost rent by an additional 2% to 3%.At the Multifamily Women® Summit, Pam is eager to network with owners and developers to get firsthand feedback about the product and to ask and answer any questions about Dwelo.Want to support the Multifamily Women Summit and platform and get your very own meet the sponsor podcast? Click here to sponsor.Connect with Pam Yoon, Principal Product Manager at Dwelo Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.At LeaseHawk, their focus is to bring emerging technologies to the multifamily industry. Multifamily leasing professionals can personally engage with prospects on a whole new level from not just their desktop, but from any mobile device thanks to the multi-channel platform, which incorporates phone, email, text, and speech recognition into a mobile application. LeaseHawk is responsible for tracking and monitoring millions of dollars in leasing opportunities every year by processing over 13 million calls and identifying over 2.7 million prospects annually.In this episode, we covered:Sarah Saglam, Senior Vice President of Sales and Marketing at LeaseHawk, takes us inside ACE, a conversational leasing assistant AI that can answer more than 130 of the most frequent questions posed by potential residents via text and voice chat.The fact that 73% of prospective residents expect a callback within 24 hours, 87% of callers leave a voicemail, and more than half of prospective residents won't call back if their call is missed are significant statistics, and Sarah talks about how ACE may help retain potential residents.Leasehawk's attention is not just on how to enhance the property, but also on how they can assist prospects and clients by offering solutions. In addition to assisting lease experts in automating time-consuming administrative tasks, ACE's new technology also aids in data analysis, reduces labor shortages, and enhances work-life balance for employees.Sarah is a longtime friend of Multifamily Leadership and a sponsor at this year's Multifamily Women® Summit.  She highlights the importance of #FindYourCrew and expresses her excitement for all of the meaningful connections she will make at the summit, as well as for both discovering and providing mentorship to others.Want to support the Multifamily Women® Summit and platform and get your very own meet the sponsor podcast? Click here to sponsor.Connect with Sarah Saglam, Senior Vice President at LeaseHawk Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Rent. targets first-time renters, connecting them to various types of rental properties to help them discover the right home that fits their needs.Rent. connects properties with close to 50 million in-market home seekers per month through their network of listing sites. Using their proprietary data, properties can reach in-market renters with search ads, social ads and email marketing solutions that are powered by their marketplace.In this episode, we covered:Rent. has been on a journey; Kathy refers to it as a "50-year-old startup." She has only been working for the business for five months, but in that time, it has undergone a complete redesign from its previous name, RentPath, which first concentrated on ILS listings.With the new rebrand, Rent. has evolved into a more solutions-based business, expanding its suite to more effectively support address management, leasing, managing contracts with potential clients, and raising awareness through digital campaigns.Kathy discusses how she is thrilled to be a part of a group that she feels goes beyond the standard client relationship. Kathy states that Rent. has improved client relations and created more opportunity for them to continue prioritizing the renter. She expresses excitement to be in this industry and claims that this is just the beginning for Rent.This year, Kathy will attend the Multifamily Women® Summit for the first time, and she is delighted about the chance to invest in her career, which she sees as an opportunity for self care.Want to support the Multifamily Women Summit and platform and get your very own meet the sponsor podcast? Click here to sponsor.Connect with Kathy Neumann, Chief Marketing Officer, Rent. Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Nice Healthcare takes away the expense and frustration of traditional primary healthcare by bringing it right to the resident’s home at an affordable price.They alleviate pains and expenses for residents by allowing them to schedule appointments online, while also being able to get in-person care when needed.Nice Healthcare allows residents to take the preventative measures necessary to take control of their health.In this episode, we covered:The challenges faced by the founder of Nice Healthcare dealing with his own daughter's healthcare, which ultimately led to the creation of the companyWhat it’s like to use Nice Healthcare as a resident compared to busy doctor’s officesHow and why healthcare can matter more to residents than other amenitiesWhy Kelly and Nice Healthcare are excited to sponsor and attend the Multifamily Women® Summit (Make sure to talk to her while you’re there!)Want to support the Multifamily Women Summit and platform and get your very own meet the sponsor podcast? Click here to sponsor.Connect with Kelly Jordan-Krasner on LinkedInVice President of Growth at Nice HealthcareWant to hear more about Nice Healthcare? Listen to their podcast episode with Patrick Antrim on the Multifamily Innovation Show! Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Rently is a smart home and self-guided touring hardware and software provider.Rently’s all-in-one solution allows real estate operators to provide touring and living experiences for their current and future residents while optimizing their leasing efficiency and expanding revenue opportunities.In this episode, we covered:The journey Rently has been on since 2011 and how they survived the pandemic with their innovative solutionsWhy Karissa is so excited to be working with Rently and how they’re helping the multifamily industry every dayThe challenges and obstacles Rently is helping solve with multifamily residents, owners, operators, and investorsProduct specifics and the multifamily markets and asset classes Rently is servingWhy Karissa is excited to attend the Multifamily Women® SummitWant your company featured on the Multifamily Women® Podcast? Click here to sponsor.Connect with Karissa Reardon on LinkedInVice President, Strategic Sales at Rently Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.In today’s episode, Carrie talks with Mike Wolber, Chief Revenue Officer at Rent Dynamics.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Rent Dynamics was born and built inside of the multifamily industry, out of the realization that there was an opportunity to make people’s lives easier.Their mission is to improve the experience of the rental journey through technology and services that create an intuitive and seamless customer experience. In this episode, we covered:The history of Rent Dynamics and what makes them a unique multifamily service provider.How Rent Dynamics is helping multifamily organizations overcome challenges within the industry, not only for residents, but also for industry professionals.Why Rent Dynamics is excited to support the Multifamily Women® Summit and platform.Why Mike believes observing others in the same industry is a benefit to you and your company's time.Want your company featured on the Multifamily Women® Podcast? Click here to sponsor.Connect with Mike Wolber on LinkedInChief Revenue Officer at Rent Dynamics Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.In today’s episode, Carrie talks with Jennifer Staplin, Director of Accounts & Director of Multifamily Sales at Community Boss™.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Community Boss™ helps make multifamily communities easier to manage and more valuable to own. They deliver parking, amenity, and mapping Proptech solutions to the apartment, HOA, and condo industries. In this episode, we covered:Turning Parking Boss to more than just a multifamily parking solution, creating Community Boss™Ways to access Community Boss™Tools and solutions provided that help their clients within their communityCommunity Boss™ marketsWhy Jennifer is excited to attend the Multifamily Women® SummitWant your company featured on the Multifamily Women® Podcast? Click here to sponsor.Connect with Jennifer Staplin on LinkedInDirector of Accounts & Director of Multifamily Sales at Community Boss Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Platinum Cubed is a woman-founded company that aims to support women in the multifamily industry. As a company, they remove the problem of communication between parts of a multifamily business by customizing Salesforce. In the modern-day flurry of emails and texts, communication can cause more issues than ever before.In this episode, we covered:What led to Brittany founding Platinum CubedWhy communication is a major issue for both owners and operatorsHow Platinum Cubed tackles the communication issues that companies faceWhy Brittany is excited to go to her first Multifamily Women® SummitWant your company featured on the Multifamily Women® Podcast? Click here to sponsor.Connect with Brittany Hart on LinkedInFounder, Platinum Cubed Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It’s where Multifamily Innovation, technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women® Summit yet, now is the time. Go here to grab your ticket.Cushman & Wakefield is a global commercial real estate services firm. Their purpose is to make an impact. Cushman & Wakefield’s work creates meaningful value for their clients, business, shareholders, people, communities and world.Their values include being inclusive, driven, being successful together and delivering insights that strive for innovation.In this episode, we covered:How Cushman & Wakefield became what they are today by acquiring Pinnacle Property ManagementHow a commercial real estate firm differentiates from others, specifically Cushman & WakefieldRelationship building, why it’s important and how it can make a difference within the industryWomen in business and their impact on the company Why Tina is excited about the Multifamily Women® Summit and building connectionsWant your company featured on the Multifamily Women® Podcast? Click here to sponsor.Connect with Tina West on LinkedInSenior Managing Director, Multifamily at Cushman & Wakefield Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textMultifamily Leadership is an Events, News, and Media Platform.It's where Multifamily Innovation, technology, Investments, and Leaders converge.As part of our Multifamily Women® Summit, we share time with innovative brands as part of our "Meet the Sponsors" series that showcases those brands that are supporting the platform to advance not only technology and innovation, but the women who are making all of that possible.If you haven’t registered for the Multifamily Women Summit yet, now is the time. Go here to grab your ticket. Apartments.com is an online rental marketplace for the multifamily industry. Its intuitive name and innovative features, such as drawing a search area on the map, have kept it as a popular way to find apartments for decades. One of the biggest expenses for multifamily properties is finding new residents and moving them in. Speeding up the process can save an investment’s bottom line. In this episode, we covered:How 45,000 surveyed renters want to view the property while looking onlineThe changes that have happened to the online apartment searching experience in the last two yearsWhat apartments.com does to get new, qualified residents for properties fastHow apartments.com matches the experience for future residents with the experience for propertiesWhy Marcia loves the Multifamily Women Summit as a way to celebrate the successes of women in multifamilyWant your company featured on the Multifamily Women Podcast? Click here to sponsor.Connect with Marcia Bollinger on LinkedInSVP of Multifamily at CoStar Group, the parent company of apartments.com Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

Send a textDon’t miss out on the Multifamily Women Summit coming this September! Make sure to sign up now to get our Early Bird ticket pricing, and join us in beautiful Arizona. The Best Places to Work Multifamily® program officially ranks and recognizes the companies that make life better for their employees. After evaluating the companies, the top companies are awarded at the annual Multifamily Innovation® Summit. In this episode, we covered:The 8 critical categories to create a great place to work in multifamilyHow the work from home environment affects the way employees feel about the company they work for, and how it’s shifting with timeWhat satisfaction looks like in Best Places to Work Multifamily® compared to average companies, and where improvements are madeHow work from home employees want supported and how it differs from in-person employeesAdditional ResourcesJoin the Multifamily Women’s Leadership Series for FREEBest Places to Work Multifamily FAQPast Winners Best Places to Work Multifamily® Connect with Multifamily Women®:Multifamily Women® Summit: https://multifamilywomen.com/Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequestMultifamily Women® Leadership Series: https://apps.multifamilywomen.com/join