Munro Live Podcast

In this episode, we sit down with Ian Coke, VP of Technical Strategy & Customer Relations North America at Pirelli, for an engaging conversation about the fascinating world of tires, motorsports, and cutting-edge tire technology.Ian shares his unique perspective on how tire engineering impacts everything from everyday driving to the highest levels of racing competition. We explore the science behind tire performance, the challenges of developing tires for different conditions, and the critical role tires play in vehicle safety, handling, and efficiency.Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

In this episode of the Munro Live Podcast, we sit down with Denis Tudor, CEO and Co-Founder of Swisspod Technologies. A multiple award winner of the SpaceX Hyperloop Competition, Denis shares his journey from student innovator to leading one of the most ambitious transportation startups in the world.We dive into Swisspod’s recent milestone, a full scale hyperloop test in Pueblo, Colorado, where their system reached 65 mph (102 kph) during a live run. Denis breaks down the engineering challenges, what it takes to scale hyperloop technology, and how Swisspod is pushing the boundaries of high speed, sustainable transportation.https://www.swisspod.com/Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

In this episode, Cory Steuben, Director of Cost Engineering at Lucid, takes us inside the strategy behind the company’s upcoming midsize platform. We explore how Lucid is working to bring its signature performance and efficiency to a more accessible segment—without compromising on quality.Cory breaks down the role of cost engineering in shaping vehicle architecture, balancing innovation with scalability, and making smart trade-offs that ultimately define the product. From platform design decisions to the realities of hitting cost targets in a competitive EV market, this conversation offers a rare behind-the-scenes look at how the next generation of electric vehicles gets built.Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities and teardowns we will be able to bring to you! For more behind the scenes content:X/Twitter: https://twitter.com/live_munroX/Twitter: https://x.com/MunroAssociatesInstagram: https://www.instagram.com/munroliveLinkedIn: https://www.linkedin.com/company/munro-liveLinkedIn: https://www.linkedin.com/company/munro-&-associatesInquiries: [email protected] For Exclusive Content Join our Patreon!Patreon: https://www.patreon.com/MunroLive

Sharath Reddy, Senior Vice President of Corporate R&D at Magna, joins Michael Cason, Senior Engineer at Munro, for a deep dive into the evolving world of EV development. As electrification accelerates, the conversation explores the shift from component level design to fully integrated systems level engineering and what that means for the future of vehicle innovation. They also unpack the growing role of software and ADAS in shaping next generation vehicles and how these technologies are redefining performance, safety, and vehicle identity.Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

In this episode, Jordan Arocha, President of Munro, speaks with Kodiak AI Founder and CEO Don Burnette about safely driving an autonomous future and the many decisions and challenges that come with it.Kodiak is a company specializing in autonomous, driverless long haul trucking technology, focused on developing AI powered self driving trucks and scaling autonomous freight operations for real world deployment.https://kodiak.ai/Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

In this episode, we explore how advanced magnet manufacturing is transforming electric motor design. With the ability to produce magnets in custom shapes and precisely controlled magnetization patterns, designers can unlock entirely new performance possibilities.The podcast highlights AML’s innovative process, which enables magnets with a rotating magnetization vector. This breakthrough creates a smooth, sinusoidal magnetic field—delivering motors that run quieter, more efficiently, and with improved overall performance compared to traditional block-magnet designs.https://mitusmagnets.com/Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

ClearMotion’s active suspension technology aims to redefine ride comfort. By integrating advanced sensors, high speed actuators, and sophisticated control algorithms, the company has engineered a system that actively controls vehicle motion in real time, delivering levels of comfort, stability, and performance beyond what traditional passive suspension systems can achieve.In this episode, we sit down with Jerry and Joe from ClearMotion to break down how their active suspension system operates, the hardware and software architecture that powers it, the vehicle dynamics and physics behind ride comfort and body control, and what this technology could mean for EV platforms, autonomous vehicles, and the future of chassis engineering.https://www.clearmotion.com/Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

In this episode of the Munro Live Podcast, Paul gets to geek out on automotive lubricants with Max Burgman and Mike Marcella of FUCHS.https://www.fuchs.com/us/en/

In this episode of the Munro Live Podcast, Jon and Nate are joined by Will Ward, Product Manager at Daikin Applied, to discuss how collaborating with Munro has helped Daikin stay at the forefront of the HVAC industry.https://www.daikinapplied.com/

In our second episode of the Munro Fireside Series, three of our top engineers gather for a discussion on motor technologies, from magnets to materials and so much more.

In this episode of the Munro Live Podcast, we're getting technical with David Smith, CEO of Robinson Helicopter Company.https://www.robinsonheli.com/

In this episode of the Munro Live Podcast, Moon Five Founder/CEO Stephan Ng shares how his company brings the home charging experience to drivers living in rental buildings.https://www.moonfive.tech/

Jordan and Armin discuss the changes made to the Tesla Model Y in its new Standard trim. Available in late 2025, the Standard trim is a decontented version of the Model Y created to maximize affordability.Learn more about the new trim levels at https://www.tesla.com/modely

In this episode of the Munro Live Podcast, ChargePoint CEO Rick Wilmer joins us in the studio to discuss the work his company is doing to improve home, public, and fleet charging for an increasingly electrified future.https://www.chargepoint.com/

In this episode of the Munro Live Podcast, we're sitting down with Raimund Koerver, VP of Business Development at Factorial Energy, to learn about the company's progress in creating safe and efficient solid state batteries.https://factorialenergy.com/

In this episode of the Munro Live Podcast, we're learning about Prometheus Fuels from CEO Rob McGinnis. Prometheus Fuels is revolutionizing sustainable energy by taking carbon dioxide from the air and turning it into renewable fuel.https://prometheusfuels.com/

Munro Defense is honored to host two esteemed guests - Michigan Congresswoman and Senate candidate Haley Stevens and Major General Mike Stone - for an insightful conversation on Michigan's strengths in automotive and defense, the uncertain future of American manufacturing, and more.

In this episode of the Munro Live Podcast, we sit down with Aaron Smith, Chief Commercial Officer of Principle Power. Principle Power is a multinational organization developing floating offshore wind farms to power the world sustainably.

Join us for the very first episode of our Munro Podcast Fireside Series, where four of our engineers sit down for an in-depth, candid conversation about the world of electric vehicle battery technology.Munro Live, is the media division of Munro & Associates. Munro is an engineering consulting firm with a design-first approach. We reimagine our clients’ products and processes to unlock better business outcomes—driving down costs while improving efficiency and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities and teardowns we will be able to bring to you! For more behind the scenes content:X/Twitter: https://twitter.com/live_munroInstagram: https://www.instagram.com/munroliveLinkedIn: https://www.linkedin.com/company/munro-liveInquiries: [email protected]

In this episode of the Munro Live Podcast, we sit down with Quincy Edmund Lee former SpaceX employee turned founder & CEO of Electric Era. Electric Era is an EV charging station provider offering end-to end support, rapid installation, and in-house support every step of the way for a charging experience customers will love.https://electricera.tech/

In this episode of the Munro Live Podcast, we sit down with Ricky Roy, the creator behind the popular YouTube channel Two Bit da Vinci, to discuss the future of electric vehicles (EVs), the evolution of tech content on YouTube, and what’s next for the industry.Ricky shares his thoughts on EV adoption, charging infrastructure, battery technology, and how platforms like YouTube play a critical role in educating and influencing public perception around clean energy and transportation. We also dive into his journey as a content creator, how he built Two Bit da Vinci into a trusted voice in the tech and sustainability space, and his predictions for where EV and clean tech are headed.https://twobitdavinci.com/Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing, and teardown benchmarking.Munro Home of Lean Designhttps://leandesign.com/We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities and teardowns we will be able to bring to you! For more behind the scenes content:X/Twitter: https://twitter.com/live_munroInstagram: https://www.instagram.com/munroliveLinkedIn: https://www.linkedin.com/company/munro-liveInquiries: [email protected]

In this episode of the Munro Live Podcast, host Paul Turnbull sits down with Conifer Co-Founders Ankit Somani and Yateendra Deshpande to explore how their startup is reimagining the EV powertrain from the ground up.Conifer is on a mission to simplify and streamline electric vehicle development through an integrated, modular powertrain system—aimed at reducing cost, improving efficiency, and accelerating electrification across multiple vehicle platforms.Tune in as Paul dives into the technical challenges of current powertrain architectures, how Conifer’s approach compares to traditional OEM strategies, and what this means for the future of EV design.https://www.conifer.io/Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing, and teardown benchmarking.Munro Home of Lean Designhttps://leandesign.com/

In this episode, Chris Thomas, Chief Technology & Innovation Officer here at Munro, meets Ali Kashani, Founder & CEO of Serve Robotics, for a discussion on Serve's autonomous food delivery robots.https://www.serverobotics.com/Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing, and teardown benchmarking.Munro Home of Lean Designhttps://leandesign.com/

In this episode, Chris Fox sits down with Xiaodi Hou, founder and CEO of Bot Auto, to discuss how his company is creating reliable and autonomous 18-wheeler trucks.https://bot.auto/

Join us for an exclusive conversation with Jonathan Colbert, VP of Marketing & Business Development at Voltera, filmed at the ACT Expo. Voltera develops, owns, and operates strategically located, fit-for-purpose charging facilities for light duty fleets and EVs of all kinds. https://www.volterapower.com/

Join us for an exclusive conversation with Lars Stenqvist, Chief Technology Officer of Volvo Group talks with Mike Oakes, VP of New Product Development at Munro, filmed at the ACT Expo. As one of the industry's most influential voices in sustainable transportation, Lars shares Volvo Group’s strategic vision for decarbonizing heavy transport, insights into their latest electric and hydrogen-powered vehicle platforms, and how the company is leveraging innovation to lead the shift toward zero-emission mobility.Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing and teardown benchmarking.Munro Home of Lean Designhttps://leandesign.com/

In this episode, Jon Wessendorf sits down with Bonne Eggleston, Senior Director at Tesla overseeing the 4680 battery cell program. They dive into the details of how the cells are made and where the technology is headed.Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing and teardown benchmarking.Munro Home of Lean Designhttps://leandesign.com/We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities we will be able to bring to you!

Paul discovers the capabilities of ChargeScape, am OEM-backed vehicle-to-grid integration platform enabling massive savings for EV consumers, with CEO Joseph Vellone.Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing and teardown benchmarking.Munro Home of Lean Designhttps://leandesign.com/We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities we will be able to bring to you!

Jon learns about Rove's destination charging infrastructure from CEO Bill Reid and VP of E-Mobility & Electric Infrastructure Jeff Toon.https://www.rovecharging.com/

Al and Scott discuss the work Mack Trucks has put into developing electric trucks for refuse and other vocational applications.Visit Mack's website to learn more about their electrified offerings!LR Electric: https://www.macktrucks.com/trucks/lr-electric/MD Electric: https://www.macktrucks.com/trucks/md-electric/

Armin and David Andreyev - creator of YouTube channel Cyber Hooligan - discuss the hard work, creativity, and dedication that go into creating the Internet's most impressive modified Tesla vehicle.

Mike and James Bell - Head of Corporate Communications & Public Relations at Kia America - discuss Kia's global EV strategies, charging infrastructure partnerships, and methods of getting car buyers into their first EVs.

Paul discusses Michigan's EV charging roadway with Dr. Stefan Tongur of Electreon, one of the companies who helped bring the project to fruition.

New host Jon talks with Alex Parker, President of Redline Detection, about the company's work in vehicle leak detection, youth outreach, and professional accolades.

In this episode, we sit down with Dong Tran, Founder and CEO of Ryvid. Ryvid is an up-and-coming leader in the electric mobile-sport industry, focused on making electric micro-mobility more accessible and enjoyable. The company specializes in designing and manufacturing electric vehicles perfect for short trips, daily commutes, and leisure activities. With a commitment to innovation, Ryvid delivers products that combine ease of use with an exciting riding experience. https://ryvid.com/ Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing and teardown benchmarking. Munro Home of Lean Design https://leandesign.com/ We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities we will be able to bring to you!

Dave Foreman sits down with Major General Paul Rogers, head of the Michigan National Guard, to discuss how the Guard serves the state of Michigan.

In this episode of Munro Live Podcast, Armin chats with Nebojsa "Neb" Stevanovich from ZF Group for a discussion on ZF's rear steering and steer-by-wire technologies.

In this episode of Munro Live Podcast, Chris Fox, Munro’s Low Voltage Systems Lead Engineer and expert in automotive wiring and ADAS, sits down with Chris Stoffel, Director of Industrial and Creative Design, and Ryan McMichael, Director of Sensors & Systems for Advanced Hardware at Zoox. The discussion dives deep into Zoox’s journey as a trailblazer in autonomous mobility, exploring the company’s history, the innovative design philosophy behind their vehicle, and the cutting-edge sensor technology that powers its autonomy. Join us for an insightful conversation on how Zoox is shaping the future of transportation! Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing and teardown benchmarking. Munro Home of Lean Design https://leandesign.com/

We have our first ever repeat guest! The Limiting Factor returns to the podcast to chat with Tom about his teardown of a Tesla Gen 2 4680 battery cell sent to him by Munro & Associates. https://www.youtube.com/@thelimitingfactor

Our VP of Defense Programs Dave Foreman meets Brigadier General (RET) Doug "Odie" Slocum, who shares stories of the beneficial impacts he made in the military that inspired his new book Violent Positivity. To learn more or order the book, visit https://violentpositivity.com/

Our lead engineer Paul Turnbull meets John Harris, co-founder and CEO of Harbinger Motors, to learn more about the company's work electrifying medium-duty vehicles.

In this episode, Tom sits down with Matthew Young from ABB and Cliff Fietzek from ABB E-Mobility to dive into the details of the latest innovation in grid-to charger equipment from ABB and ABB E-mobility’s A400 charger. They explore the technology behind powering fast charging, including a look at ABB’s EV Grid-to-Charger Simulator and discuss how hardware, software and service can accelerate the EV transition. Try the simulator here: https://abbevg2c.com/ https://e-mobility.abb.com/en Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing and teardown benchmarking. Munro Home of Lean Design https://leandesign.com/

Al Steier sat down with Mark Schwager, President and Co-Founder of Monarch Tractor, to discuss their groundbreaking innovation: the world’s first fully electric, driver-optional, autonomous tractor. They explored how this technology is revolutionizing sustainable farming by making it more economically viable. https://www.monarchtractor.com/ Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing and teardown benchmarking. Munro Home of Lean Design https://leandesign.com/ We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities we will be able to bring to you! For more behind the scenes content: Twitter: https://twitter.com/MunroLive_Pod Instagram: https://www.instagram.com/munrolive LinkedIn: https://www.linkedin.com/company/munro-live Inquiries: [email protected]

Kevin sits down with Zero Labs CEO Adam Roe to discuss the fine details and technical challenges around the company's work electrifying classic cars.

Colt Correa is the VP & COO at Intrepid Control Systems and co-author of Automotive Ethernet: The Definitive Guide. Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing and teardown benchmarking. Munro Home of Lean Design https://leandesign.com/ We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities we will be able to bring to you! For more behind the scenes content: Twitter: https://twitter.com/MunroLive_Pod Instagram: https://www.instagram.com/munrolive LinkedIn: https://www.linkedin.com/company/munro-live Inquiries: [email protected]

Tom chats with Desmond Wheatley, CEO of clean charging solution company Beam Global, about the company's solar-powered EV charging solution EV ARC™ 2020, why EVs are more convenient than ICE vehicles, and the ever-evolving state & future of the automotive industry as a whole.

Sandy chats with two members of the IDRA team - known for their 9000-ton giga press die casting machine - about the company's recent accolades, the benefits of die casting, and their membership in the Foundry Star Alliance alongside other like-minded European companies.

Our very own President Dr. Susan Okray sits down with Michael Oakes, our VP of Business Development, to discuss what Munro does, the industries we service, our greatest successes, and what it's like being married to none other than Sandy Munro.

Ryan Cook is the Co-Founder and CTO of the Arc Boat Company. Arc is electrifying the marine industry, starting with recreational boating. https://arcboats.com/ Munro Live is a YouTube channel that features Sandy Munro and other engineers from Munro & Associates. Munro is an engineering consulting firm and a world leader in reverse engineering, costing and teardown benchmarking. Munro Home of Lean Design https://leandesign.com/ We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities we will be able to bring to you! For more behind the scenes content: Twitter: https://twitter.com/MunroLive_Pod Instagram: https://www.instagram.com/munrolive LinkedIn: https://www.linkedin.com/company/munro-live Inquiries: [email protected]

Tom discusses trends of the EV and broader automotive industry with Kelly York and Aaron de Chazal, two members of the TE Connectivity team.