Mushroom Link

In this podcast, Jenny (AHR) interviews Robert Tolson from Premier Mushrooms about the importance of measuring moisture content in compost. Robert provides first-hand insights into the small changes in technique that have helped their farm to improve yield and crop consistency.Robert also discusses the various factors that can affect moisture in compost and explains how growers can refine their practices to suit their own farming systems. This includes the timing of moisture checks, the warning signs that levels are drifting too high, and the steps growers can take to recover stability. This interview offers practical knowledge for producers aiming to grow more predictable, high-quality crops, while also opening the door to deeper thinking about how environmental factors can shape the growing cycle. Podcast hosted by Jenny Ekman, AHR. Robert Tolson is the owner of Premier Mushrooms and a longtime director at White Prince Mushrooms and Sylvan Australia. He brings decades of hands-on industry leadership to mushroom farming, shaping composting, cultivation, and distribution with deep industry knowledge. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

In this episode, Dr Jenny Ekman (AHR) sits down with University of Sydney PhD candidate Sarah Faulina, to dig into the topic of fatty acids and the role they can play in improving compost efficiency.The conversation explores her early-stage research into compost supplements, specifically fatty-acid–rich amendments like canola and flaxseed, and how they influence the microbial communities within compost. While her research will eventually extend to crop yield, it begins beneath the surface – investigating the mechanisms at play and how fatty acids influence bacterial and fungal populations. With compost amendments often being costly, Sarah’s work into understanding why fatty acids are effective opens the door to more affordable and scalable ways of achieving the same benefits. Thanks to modern testing technologies, researchers can now identify microbial communities in far greater detail, revisiting questions that were previously limited to yield alone.Curious about how microscopic processes could shape the future of mushroom production? Take a listen to this episode.Podcast hosted by Dr Jenny Ekman, AHR. Sarah Faulina is a PhD candidate from The University of Sydney. Her research is focused on understanding how fatty acids influence mushroom growth through the microbial dynamics of compost. Her work examines why fatty acid supplements increased yields in previous research, with the long-term goal of assessing whether these approaches could be viable for large-scale production. Outside the lab, Sarah loves exploring forests and observing wild mushrooms - now with the added joy of understanding what helps them grow.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Bacteriophages are the most abundant microscopic agents on Earth, yet much about them remains a mystery. In this episode, Dr Jenny Ekman (AHR) sits down with University of Sydney PhD candidate Rebecca Martin to discuss how these microscopic agents could be playing a surprising role in mushroom production.The conversation covers what bacteriophages are, how they influence nutrient cycling in compost, and how understanding their behaviour could help Agaricus mycelium access nutrients more efficiently. Rebecca takes us inside her meticulous research, using advanced bioinformatics and DNA analysis to profile compost phages with remarkable precision.Podcast hosted by Jenny Ekman, AHR. Rebecca Martin: Rebecca is in the final year of her PhD at the University of Sydney, supervised by Michael Kertesz and Gary Muscatello. She previously completed her Bachelor of Science with honours at the University of Sydney, majoring in both microbiology and biology. Her PhD project perfectly combines two of her major academic interests, ecology and weird microorganisms. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

In this episode, Meghann Thai and Umberto Calvo reflect on their recent trip to Pennsylvania, where they attended the Penn State University Mushroom Short Course, visited the Mushroom Research Centre, and toured ten local mushroom farms. They share insights into how the US are approaching innovation, sustainability, and research, and how these practices compare to the Australian industry.From composting techniques to casing materials, peat use, and local regulations, Meghann and Umberto unpack what they observed across a wide range of farming systems. They also explore how variations in infrastructure can influence production challenges, including the local fly issues.Throughout the discussion, they discuss where Australia is leading the way, where there’s room to learn, and how international collaboration could pave the way for future breakthroughs.Podcast hosted by Jenny Ekman, AHR. Umberto Calvo from AHR works across a variety of R&D projects in multiple horticultural industries in Australia, from avocados to vegetables. He is the manager of the Marsh Lawson Mushroom Research Unit, in Sydney. Umberto was in the US to attend the Mushroom Short Course at Penn State University and visit local farms to better understand their growing techniques, as well as their composting and casing materials. Meghann Thai is a Postdoctoral Research Associate in Microbiology at The University of Sydney. Her current research focuses on the microbial dynamics in casing soil and aims to develop a sustainable alternative material for use in casing soil for button mushroom production. Meghann was invited by Professor Michael Wolfin to speak at the Penn State University Mushroom Short Course. Together with her colleague Umberto, she also visited several local farms to gain insight into US practices.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

In this podcast we follow Umberto Calvo on his trip to the US where he visits Sher-Rockee Mushroom Farms in Pennsylvania to speak with mushroom grower James Ciarrocchi. Their conversation dives into the important intersection of science, sustainability, and innovation, drawing comparisons between US and Australian mushroom farming practices. James shares positive insights into how the farm is tackling fly control through collaboration with Penn State University, under the guidance of Professor Michael Wolfin. Together, they are trialling the use of Vestergaard nets, an insecticide-infused, innovative material originally developed for malaria prevention in Africa. This breakthrough research takes a closer look at how netted growing rooms perform against traditional controlled environments, aiming to uncover a new way to improve pest control. The discussion turns to casing materials and how geography, available resources, and tradition can shape mushroom cultivation. James also touches on how the farm are prioritising quality in order to compete with imported product, and the importance of bringing the mushroom story to life through community events and social media. Because it’s more than just farming, it’s about connecting people to the incredible versatility and benefits of mushrooms.Podcast hosted by Umberto Calvo, AHR.  Umberto Calvo from AHR works across a variety of R&D projects in multiple horticultural industries in Australia, from avocados to vegetables. He is the manager of the Marsh Lawson Mushroom Research Unit, in Sydney. Umberto was in the US to attend the Mushroom Short Course at Penn State University and visit local farms to better understand their growing techniques, as well as their composting and casing materials.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

In this MushroomLink podcast, Stuart discusses the strategic use of drip irrigation with AHR’s own mushroom grower Umberto Calvo. Umberto has conducted trials with a similar system at the March Lawson Mushroom Research Unit. With the potential to improve later flushes and even create nutritionally enhanced mushrooms, our panel discuss the mixed challenges and solutions offered by drip irrigation for mushrooms.Podcast hosted by Dr Jenny Ekman, AHR.Stuart Whitehall from Nutrigain has been working with mushrooms almost his entire life. Growing up on a family farm, he earned his pocket money selling spent compost from the tender age of 9. Over several decades in the industry he has both witnessed and driven a host of innovations, from spawn production and trading to biological pest control with nematodes. Stuart has now diversified into nutritional supplements, including the delivery of liquid solutions through drip irrigation systems. Umberto Calvo from AHR graduated in 2018 from the Università di Torino in Italy, and recently came to Australia to explore agricultural sciences in a completely different environment. With experience in Precision Viticulture in Spanish wine regions he is interested in precision and data-driven agriculture, remote sensing and horticulture crops. He is currently involved in a wide variety of projects from post-harvest avocado quality to mushroom growing techniques.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Aimee is a research scientist for Agriculture Victoria in the Microbial Sciences, Pests, and Diseases (MSPD) group. With expertise in microbial-based biopesticides (biorationals) for use in integrated pest and disease management (IPDM), Aimee’s research focuses on understanding how microbial agents work to control insect pests and pathogens when applied to growing systems, with the broader aim to determine synergistic management practices, and to optimise the delivery of biological control agents. Since 2022, Aimee has been reviewing and evaluating prospective biopesticide agents and formulations for their efficacy to control key pests and diseases of commercial mushrooms in Australia, with a focus on mushroom flies and the pathogens that they may vector.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

In this podcast recorded at the 2024 ISMS congress, Dr Jenny Ekman chats to Eoin O'Connor, post-doctoral scholar at Penn State University, about his studies in Ireland, where he was inspired and mentored by Dr. David Fitzpatrick and Dr Helen Grogan, the latter of whom opened his world to mushroom science, and particularly virus X, and his current research in the Hockett lab. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

In this podcast Dr Jenny Ekman chats to Dr Mark Loftus from Sylvan Spawn company.Mark’s career commenced in Manchester, UK, where he obtained a PhD and then completed a two-year post doc in human genetics.So how did Mark go from human to mushroom geneticist? What is mushroom genetics anyway, and how can understanding mushroom genetics help strengthen the industry? In this fascinating discussion, Mark explains the very hard work behind identifying mushroom markers, isolating genetically distinct strains (no kissing cousins here!) and the characteristics they are looking for in white and brown mushrooms.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Dr Jenny Ekman reads the article: Phorid ecology and management, from the 5th issue (winter 2023) of the MushroomLink magazine.Click here to read the articleClick here to read the entire 5th issue. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Dr Jenny Ekman reads the storing chemicals safely article from the 3rd Issue (Summer 2022) of the MushroomLink magazine.  Read the article hereRead the entire 3rd Issue here This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

In this episode, MushroomLink’s Dr Jenny Ekman chats with Dr Emma Beckett about the Hort Innovation project MU22006, Online resource for mushroom health & nutrition science for healthcare professionals.Emma and the team at FoodIQ Global (Formerly Nutrition Research Australia – NRAUS) are creating the ‘go to place’ for credible and authoritative information on the health benefits of mushrooms. By showcasing the unique health benefits of mushrooms to health professionals, the project hopes to increase the number of practitioners ‘prescribing’ Agaricus mushrooms as a source of nutrition.   Emma discusses the value of a reliable resource created for health professionals by health professionals that goes beyond marketing grabs.  The website or ‘MUSHRoom’ will be a living resource that will be updated regularly as new information becomes available. By consolidating all credible information in once place, knowledge gaps will become clear and can be prioritised for further research. To find out more visit the Hort Innovation project page here: https://www.horticulture.com.au/growers/help-your-business-grow/research-reports-publications-fact-sheets-and-more/mu22006/ Visit the FoodIQ Global website here: https://www.foodiq.global/This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Erik de Groot - Consultant Mushroom BusinessFollowing his recent trip to Australia, where he delivered training workshops to local growers, Erik de Groot took some time to chat with MushroomLink’s Dr Jenny Ekman.From a childhood spent in a small village of only 4000 people (but with 15 mushroom farms!) – to becoming a sought-after global mushroom consultant working everywhere from Dubai to China, Europe, Australia, South America and the US – Erik has unique insights into how the industry differs from place to place. In this podcast, Erik chats about the various approaches to mushroom production around the world, current trends and challenges, and where he thinks Australia sits regarding sustainability and quality (spoiler alert – Australian mushrooms are very good!).Erik's trip to Australia and subsequent workshops were part of the Hort Innovation project MU22010 – Mushroom International Study Tours – Inbound and Outbound, funded through the mushroom levy and contributions from the Australian Government. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Geoff Price Giorgi Mushroom Company.Geoff Price may be the son of our own mushroom-growing legend Graham Price, but he has definitely forged his own way in the industry. A mushroom grower since he was eight years old, perhaps it is not surprising he’s now not only technical director of Giorgi Mushroom Company in Pennsylvania, but also chair of the American Mushroom Institute. Interview by Dr Jenny Ekman In part two, Jenny and Geoff pests and diseases, food safety and American mushroom marketing. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Geoff Price Giorgi Mushroom Company.Geoff Price may be the son of our own mushroom-growing legend Graham Price, but he has definitely forged his own way in the industry. A mushroom grower since he was eight years old, perhaps it is not surprising he’s now not only technical director of Giorgi Mushroom Company in Pennsylvania, but also chair of the American Mushroom Institute. Interview by Dr Jenny Ekman In part one Jenny and Geoff talk about growing up in the Hawkesbury, the differences and similarities between the Australian and American mushroom industries and the unique mushroom economy in the United States. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Tom Peeters GTL EuropeRecently Dr Jenny Ekman visited the Netherlands where she spoke with GTL Europe's Tom Peeters. Tom and Jenny talk about a new mushroom farm in the Netherlands and how new technology has been implemented. They discuss tilting shelves and transferable shelves and future-proofing packing to be consistent with new robotics.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Canadian company Mycionics Inc has combined AI with robotics in a challenging horticultural setting which could revolutionise the future of mushroom farming. Looking for a solution to Canada’s workforce shortage, grower Murray Good took his frustrations to the University of Western Ontario in 2012. Two research theses and a decade of hard work later, Mycioncs Inc has emerged as a fresh mushroom picking and packing system that combines mechanical engineering, robotics, and mushroom picking know-how with artificial intelligence.In this podcast, MushroomLink spoke to the team behind this globally patented system that picks, packs, and weighs mushrooms to meet fresh market quality and size requirements.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

CSIRO researcher Dr Damien Belobrajdic and nutritionist Dr Falvia Fayet-Moore (NRAUS) are each advancing the case of mushrooms as a super food through research and advocacy.We know mushrooms are healthy, but to inspire and promote their wider use in the food industry, evidence is required. Australian research is providing this evidence by showing that the mechanisms by which mushrooms help lower cholesterol is akin to that of oats. But how can this help boost the Australian mushroom industry?In this podcast, Damien discusses how his work with CSIRO (one of the first well-designed studies into mushroom’s cholesterol lowering properties world-wide) is the first step in achieving an FSANZ heath claim, and Flavia makes the case that mushrooms exemplify the ‘food as medicine’ concept.  This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Dr Ralph NobleRockwool, clay minerals, coal tailings, coconut coir, green wastes. There is a long list of potential peat alternatives, but how realistic are they in replacing peat in a commercial mushroom farm and what are the challenges?If anyone can help us navigate this new era of sustainable casings it is Dr Ralph Noble.Dr Noble has been researching peat alternatives in the UK for a number of years and has a clear idea about what works and what doesn’t.He is also confident that, by 2030, there will be mushrooms grown in Australia without the use of peat. Fresh from the AMGA conference in Adelaide, Dr Noble has a candid chat to MushroomLink’s Dr Jenny Ekman at the Marsh Lawson Mushroom Research Unit about the peat-free future of casing, emphasising that it is not a question of if, but when.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Folkert Moll, Kekkilä-BVBAs the pressure to move away from peat mining grows, coupled with other global supply chain pressures, alternative sources of casing substrates is the key issue for the sustainable future of the mushroom industry.Despite these pressing challenges, Folkert Moll from Kekkilä-BVB in the Netherlands believes that the future is bright. With heavy research investment into peat alternatives, and commitment to the rehabilitation of peat ecosystems, the horticultural industry can be completely peat-free by 2050.In this short interview at the recent AMGA conference in Adelaide, Folkert outlined his company’s efforts in sustainability, and hinted at some very exciting European research in alternative casings as part of the Bioschamp project.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Jack Lemmen, GTL, The NetherlandsWhile many aspects of mushroom production have been mechanised, with computer-controlled compost production, bulk phase 3 compost, automatic casers and fillers, and many other technical aids, harvesting and packaging is still mostly a manual process.With many growers in Australia struggling with labour costs and shortages, any technical help to optimise harvesting and packaging is met with great interest.At the recent AMGA conference, Jack Lemmen from GTL outlined the latest developments using technology to improve the efficiency of human pickers.In this podcast, Jack talks to MushroomLink’s Dr Jenny Ekman about the technologies available to growers now as well as the future potential of robotic harvesting and packing systems.This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

Roland van Doremaele, Christiaens, The NetherlandsRobotic harvesting in mushrooms has been in development for decades, with earlier harvesters having limited success.The drawer system from the Christiaens Group in The Netherlands is a fully integrated approach to growing, harvesting, and packing mushrooms.In this system, the shelves move between growing and harvesting rooms, which has positive implications for pest and disease management, as well as improving harvest efficiency and making the working environment more attractive to pickers.It would also allow the ready incorporation of a robotic harvester, should this technology become viable in the future.Chatting to MushroomLink’s Dr Jenny Ekman at the AMGA conference, Roland highlights all the benefits of the drawer system and the technologies available to growers now. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?Analysing the ‘needle in strawberries’ crisis concludes the series, with special guest Rachel Mackenzie (now executive director of Berries Australia, formerly of Growcom) sharing her valuable insights into what the mushroom industry can learn from this experience. The Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management recorded this podcast. It was funded through the Mushroom levy fund and contributions from the Australian Government.  This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?In episode 2 of the series, Patrick and Clare cite examples of types of issues specific to the mushroom industry, including product relates risks (that can impact food safety) and people related risks (e.g., seasonal work force related issues, industry ‘cowboys’ or disgruntled employees). The Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management recorded this podcast. It was funded through the Mushroom levy fund and contributions from the Australian Government.  This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse

In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?In a new three-part podcast series Keep Calm and Carry On, reputation and communication expert Patrick McClelland of Porter Novelli Australia and fresh produce industry expert Clare Hamilton-Bate discuss the key issues in protecting the reputation of the Australian mushroom industry and brand. The Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management recorded this podcast. It was funded through the Mushroom levy fund and contributions from the Australian Government.  This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.Link to the website: https://www.mushroomlink.com.au/The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse