Network In Action Podcast

Network in Action Speaker Series: Unlocking Influence with the B.A.N.K. Methodology In this Network in Action Speaker Series, Cheri Tree introduces the powerful B.A.N.K. methodology, a science-based framework designed to decode human behavior and dramatically improve sales, communication, and influence. As a globally recognized expert in influence intelligence and founder of Codebreaker Technology, Cheri explains how understanding personality-driven buying behaviors can transform the way you connect, communicate, and convert prospects into clients. Rethinking Sales: From Numbers to People This session challenges traditional sales thinking by shifting the focus from volume and rejection to human behavior and alignment. Instead of relying on outdated strategies, Cheri demonstrates that aligning your communication style with a buyer’s personality can: Increase closing rates Reduce friction in conversations Create stronger, more authentic connections Key Insight: Sales is not a numbers game—it’s a people game. The Four B.A.N.K. Personality Types Cheri introduces four distinct personality types that drive decision-making: Blueprint – Structured, detail-oriented, and risk-averse Action – Fast-paced, results-driven, and competitive Nurturing – Relationship-focused, empathetic, and collaborative Knowledge – Analytical, data-driven, and logical Understanding these types allows you to tailor your message for maximum impact. Why Personality Alignment Matters One of the most powerful insights shared in this session is the impact of personality alignment on sales outcomes: 18% success rate when personalities are mismatched 82% success rate when communication is aligned This dramatic difference highlights the importance of speaking your customer’s “language”. Influence Over Sales Cheri emphasizes a modern approach to business: Replace “selling” with “influencing.” By focusing on influence, professionals can: Build trust faster Create meaningful conversations Drive decisions without pressure or manipulation Cracking the Code in 90 Seconds The B.A.N.K. system enables you to identify a customer’s personality code in under 90 seconds, allowing you to: Adjust your communication in real time Increase engagement instantly Improve conversion rates with minimal effort Real-World Applications This methodology extends far beyond sales and can be applied to: Networking – Build stronger, faster connections Referrals – Improve quality and conversion Client Relationships – Deepen trust and retention Hiring – Identify the right fit for roles Marketing – Personalize messaging at scale Leadership – Communicate effectively with teams Leveraging AI for Scalable Influence Cheri also highlights how AI and digital tools can amplify the B.A.N.K. system by enabling: Personalized communication at scale Automated personality insights Data-driven decision-making This combination of human psychology and technology creates a powerful advantage in today’s AI-driven world. From Struggle to Success Cheri shares her personal journey from a struggling sales professional to a multi-million dollar earner, proving that: Mastering human behavior—not just sales tactics—is the key to exponential growth. Who Should Attend? This session is ideal for: Entrepreneurs Sales professionals Business owners Leaders and executives Anyone looking to increase conversions, build stronger relationships, and future-proof their success will benefit from this powerful framework. Learn how to crack the code of influence and turn every interaction into an opportunity.

In this Network in Action Sales Mastery session, Rob Ficken shares practical insights on how to take control of the sales process using the Sandler methodology. Drawing from his journey from oil and gas engineer to trusted advisor for major organizations, Rob breaks down the common pitfalls sales professionals face and explains how traditional selling approaches often lead to stalled deals and lost opportunities. Through interactive exercises and real-world examples, this session explores the critical differences between buyer and seller behaviors, revealing why many sales conversations result in ghosting or indecision. Rob introduces a structured, system-driven approach to selling that emphasizes qualification, trust-building, and clear communication to improve outcomes. Key Topics Covered Understanding the buyer-seller dynamic and why buyers often control the process Identifying and overcoming common sales challenges, including objections and ghosting The importance of a structured sales system for consistency and efficiency How premature presentations lead to lost deals and free consulting The role of emotional drivers and pain in decision-making Implementing the Sandler framework, including upfront contracts and deep qualification Strategies to improve prospecting, close rates, and long-term client relationships This session is ideal for sales professionals, business owners, and anyone looking to refine their sales strategy, eliminate inefficiencies, and build a more predictable and effective sales process. Learn how to qualify hard, close easy, and transform the way you approach every sales conversation. Learn more about Robert here: https://www.networkinaction.com/index.php/profile/10299-sandler-sales-training-robert-ficken Find your Network In Action group here: https://www.networkinaction.com/index.php/find-a-group Start your business networking franchise here: https://franchise.networkinaction.com/