No Pressure: The Marketing Podcast

Selling online can feel like you’re supposed to be dropping a call to action in every post, email, and web page, but we’re not convinced that’s actually good marketing. In this episode, we unpack the pressure to “always be closing” and talk about when calls to action actually make sense, when they don’t, and why forcing one into every piece of content can backfire. We get into the difference between building relationships and actively selling, how the customer journey should shape your marketing decisions, and why confident selling works better when it’s not happening 24/7. If you’ve ever wondered whether every piece of content needs a CTA, or how to sell without making people feel like they just walked into a bait-and-switch, this conversation will help you rethink when, and how, to ask for the sale.Key Points:When CTAs actually make sense in your marketing (and when they don’t)The difference between connecting with your audience and actively sellingHow the customer journey (reach, engage, nurture, convert) affects when you should sellWhy relationship-building content matters if you want people to buy laterHow different buyer types make decisions and what that means for your sales processWhere CTAs belong on a sales page and how to support emotional and analytical buyersWhy transparency (like listing your prices) makes it easier for people to buyObjection handling, market fit, and why not everyone should become your customerNo Pressure Links:No Pressure Instagram: https://www.instagram.com/nopressurethepod/No Pressure email list: https://bymaddyaucoin.myflodesk.com/nopressuremarketing?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGn_p8dvFsUzCfNVvB_4E1vYnu6YkZkDE4Oq-QzF0CPf5tCHm6mJHS63SvXCko_aem_1WJ-byBBfo8Cf4wxM9T2bgWork with Kira (Handle & Hone):Website: www.handleandhone.com Instagram: https://www.instagram.com/handleandhone Book a call link: https://www.handleandhone.com/contact Freebie (Their Words, Your Copy): https://handleandhone.myflodesk.com/theirwords Work with Maddy (By Maddy Aucoin):Website: www.bymaddyaucoin.comInstagram: https://www.instagram.com/bymaddyaucoin/Freebie (From Cringe to Cool): https://bymaddyaucoin.myflodesk.com/cringe-to-cool

If you’ve ever felt like you need a life-altering personal story to sell your services… this is your permission slip to relax. In this episode, we take aim at the over-dramatization of storytelling in online business and make the case for keeping things relevant, intentional, and, frankly, a little less unhinged. Yes, storytelling can be powerful. No, your audience does not need a trauma-to-conversion pipeline. We break down where storytelling goes off the rails, what actually makes it effective, and how to strike the sweet spot between personality and professionalism. You’ll walk away knowing how to tell better stories, share the right amount, and keep your messaging focused on the people you’re actually trying to reach.Key Points:Why “no one is thinking about you as much as you think they are” is actually great news for your marketing.The problem with over-the-top, sensationalized storytelling in business content.Why you don’t need to tie every personal life event back to your offer.When storytelling does work and how to use it as a strategic marketing tool.A “do this, not that” walkthrough of effective vs. ineffective storytelling.The golden rule: your story isn’t about you, it’s about your audience.The fine line between vulnerability and “maybe keep that in the group chat”.Why comparing your content to influencers is a losing game.A simple fallback exercise to help you decide what to share (and what to keep offline).No Pressure Links:No Pressure Instagram: https://www.instagram.com/nopressurethepod/No Pressure email list: https://bymaddyaucoin.myflodesk.com/nopressuremarketing?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGn_p8dvFsUzCfNVvB_4E1vYnu6YkZkDE4Oq-QzF0CPf5tCHm6mJHS63SvXCko_aem_1WJ-byBBfo8Cf4wxM9T2bgWork with Kira (Handle & Hone):Website: www.handleandhone.com Instagram: https://www.instagram.com/handleandhone Book a call link: https://www.handleandhone.com/contact Freebie (Their Words, Your Copy): https://handleandhone.myflodesk.com/theirwords Work with Maddy (By Maddy Aucoin):Website: www.bymaddyaucoin.comInstagram: https://www.instagram.com/bymaddyaucoin/Freebie (From Cringe to Cool): https://bymaddyaucoin.myflodesk.com/cringe-to-cool

Most small biz owners aren’t even backed by a marketing V.A.—let alone a whole marketing team.And yet, someone is always telling us we should “borrow Taylor Swift’s approach to marketing” or “steal the 10-figure launch strategy” their team helps them run—as if we could match that??We hate that there’s always pressure on you to do more, more, more. Especially because the strategies big businesses (and even big influencers) use simply are not relevant for small business owners like us.Tune in to hear about the four most common big biz strategies being pushed on small biz owners. (And which strategies we actually recommend instead!)Love this eppy? We’d love it if you kept in touch! (But, like, no pressure.)Follow us on InstagramJoin our email list for marketing tips, the occasional rant, plus episode releases, workshop launches, and more!

Welcome to No Pressure!We promise to never tell you what you need to do to market your business. Instead, we'll be breaking down the strategies you see others using (and promoting), and helping you figure outIn the first (!!) ep of No Pressure, we break down:🎧 Why we get the ick from marketing (as copywriters + marketers ourselves)🎧 The lack of nuance with marketing advice on the InternetInternet🎧 Being the "face" of your marketing as a solopreneur, service provider, or product-business (and why marketing feels so much more personal when it's your face + reputation attached)Want to keep up with us (but like, No Pressure?)⁠Follow us on Instagram⁠⁠Join our email list⁠ for episode releases, workshop launches, and more!