NOT FRAGILE PODCAST

Episode SummaryIf you quoted three jobs, answered twelve calls, fixed a payroll bug, and packed a truck today, who exactly is running your company? In this solo episode, Sabrina delivers one of the most practical frameworks the show has ever offered: a two-color highlighter audit that tells you in under an hour whether your week was owner work or operator work.The framework is simple and a little uncomfortable. $25/hour work feels productive. It's familiar, it's tangible, and honestly, it's easier than the $500/hour work that actually moves the needle. Sabrina shares the story of hiring her first estimator, watching her do fine without help, and realizing her business didn't die. It was humbling, exciting, and the moment everything changed. One task. One of three D's: delegate, delete, or defer. Gone by Friday. Do it again next week. That's it. That's the whole thing.

Episode Summary What happens when you're newly divorced, living alone on five and a half acres, staring at a fallen pine tree, and you just decide to handle it yourself? You go to Lowe's, buy an electric chainsaw, put on a flannel shirt and your hiking boots, and make that first cut. For Donna Hunter, that moment became a blog, a handywoman business, a book series, and a mission to show women everywhere that they can fix things too.Sabrina sits down with Donna, founder of Screw It, I'll Fix It out of Warner Robins, Georgia, for one of the warmest and most genuinely joyful conversations the show has ever had. Donna is a 35-year defense contractor who ghost hunts on weekends, survived a level-five whitewater rafting flip, remodeled her own 1,000-square-foot farmhouse, almost appeared on the Oprah Winfrey Show, and brings Thanksgiving dinner to families in need with a little red wagon, just like she did when she was eight years old. This one will make you smile from start to finish.

Episode Summary (~155 words)What's the decision you've been avoiding, the one that would change everything if you finally made it? In this deeply personal solo episode, Sabrina opens up about leaving a 19-year marriage to a doctor, rediscovering herself after 13 years of staying home with her kids, and the two moves that helped her build two multi-million dollar companies from zero experience on the other side of fear.The episode is equal parts vulnerable and practical. Sabrina walks through a five-step process for creating a living vision, the kind she used when she wrote down that she wanted her moving company quoted in a national publication without any idea how it would happen. Less than a year later, it ran in the New York Times. The second move is just as powerful: find a community that believes in your vision before you fully believe in it yourself. Two moves. Zero fluff. This one will stay with you.

Episode Summary Some origin stories stop you in your tracks. This is one of them. Sabrina sits down with Katie Poole, owner of The Chimney Guys in Ohio, for a conversation that covers grief, bankruptcy, a $350,000 bond, wrongful charges, rock bottom sobriety, a baby born with cystic fibrosis, and a woman who rebuilt her late father's chimney company from nothing into 13 trucks, a certification no one else in her counties holds, and a clear-eyed plan to reach $3M in EBITDA and sell within 36 months.Katie started cold-call telemarketing for a chimney company at age 15, her father's company. When he died suddenly at 55, everything fell apart at once. What she built from those customer records, a phone call to a chimney sweep named Ron, and sheer force of will is one of the most remarkable stories the Not Fragile Podcast has ever featured. Your problems are not insurmountable. Katie's story proves it.

Episode Summary Don't let the title scare you, this episode is about thriving, not surviving. In this solo episode, Sabrina shares what she heard at an early morning breakfast with an economist in February: revenue will grow, but profit will get harder to protect. Wages up 20% over five years. A recession in the early 2030s. Possibly a depression.So what do you do with that information if you're a small home service business owner who's just trying to find her next customer? You pay down your debt strategically, you run lean, and you build the kinds of relationships that make you the first call when things get hard. Sabrina doesn't just hand you the framework, she walks through exactly how she paid off three loans herself, fired an accounting firm that pulled the rug out from under her, and got a cake from her banker in return. This one is practical, timely, and worth sharing.

Episode SummaryWhat do you do when you need flexibility for foster kids, a growing family, and parents in their 80s, but you still need something that's yours? You crawl into attics, squeeze through crawl spaces, and become the only woman-owned home inspection company in Washington State. Sabrina sits down with Leona Gonzalez, founder of Elevated Home Inspections in the Tri-Cities, Washington, for a conversation that covers foster care, IVF, a miracle pregnancy announced on an anniversary card, and why being a home inspector with a heart is actually a business strategy.Leona came from HR, stumbled into home inspections on her husband's suggestion, and built a company rooted in something most inspectors skip entirely: genuinely caring whether the family in front of her should buy the house. Three years in, she's the only woman doing this in her state, checking every outlet, testing every appliance, and crawling toward the spiders so her clients don't have to.

Episode Summary If you've ever cringed listening to one of your employees on the phone with a prospect, this episode is the fix. In this solo episode, Sabrina breaks down the three critical elements every sales script needs to stop your people from blowing it in the first sixty seconds, and start closing deals like an ice cream cone on a hot summer day.The framework is simple enough to implement this week: structure that flows like a real conversation, clarity that sounds like a human being instead of a brochure, and personality that makes your company impossible to forget. Sabrina wraps it all in the story of her daughter Emily, a sixth grader from a town of 500 who applied to be one of ten Time for Kids reporters nationwide, almost interviewed Taylor Swift, and just attended her first Oscars. The point: give people a framework and then get out of their way.

Episode Summary:What if your marketing isn't the problem, but your expectations of it are? Sabrina sits down with Crystal Williams, co-founder of Lemon Seed Marketing and self-described "trade baby," for one of the most practically dense marketing conversations the show has ever had. Crystal grew up dispatching HVAC technicians via radio at her grandfather's company, watched her dad build a 30-year jingle into a multi-million dollar brand, and eventually turned her family's hard-won marketing instincts into a fractional CMO firm built specifically for the trades.From why most contractors are either dramatically underspending or throwing money everywhere with no strategy, to what "suffocation marketing" actually means, to the single thing Crystal would focus on if she were starting from scratch today, this episode is a masterclass. Whether you're at $500K trying to break a million or at $7M trying to crack ten, Crystal has an opinion, a framework, and probably a jingle for that.

Episode SummaryMore customers doesn't always mean more profit, and in this solo episode, Sabrina makes the case that some of your customers are actually costing you money. Starting with a story about a four-year-old client she should have let go long before the scathing cancellation email arrived, Sabrina breaks down why the ability to say no is one of the most profitable skills a business owner can develop.Then she gets into the math, clean, simple, and genuinely eye-opening. Using a straightforward price-minus-costs framework, she shows exactly how charging just 10% more can double your net profit without adding a single new customer. No new trucks. No new hires. No new headaches. Just a sharper understanding of where your money is actually going, and who deserves to be on the receiving end of your energy. Short, direct, and immediately actionable.

Episode Summary What do you do when your husband's former employer has a convicted murderer going into people's homes? You decide you can do better, and you build something from scratch. Sabrina sits down with Amanda Casteel, co-founder of Cherry Blossom Plumbing in the DC metro area, for a conversation that covers government contracting, Google hacking, a blind son who uses echolocation, and a company on the verge of its first million-dollar year.Amanda left a 12-year career as a government IT consultant to run the business side of Cherry Blossom while her husband does the fieldwork. Along the way she navigated a targeted cyberattack that moved their Google pin 100 miles and nearly put them out of business, rebuilt from the ground up, and is now adding trucks, chasing an ABC morning show appearance, and raising three kids, one of whom is completely blind and already a local celebrity. This episode is funny, warm, and genuinely full of things you'll want to write down.

Episode SummaryIf your pricing strategy is "set it and forget it," this episode is your wake-up call. In this solo episode, Sabrina breaks down three immediately actionable pricing strategies and wraps them in a childhood memory about her mom's homemade Easter dresses that will stop you in your tracks.The framework is simple enough to remember and sharp enough to actually use: Papa Bear raises prices every year without apology. Mama Bear charges more when demand is high and uses slow days as strategic discount opportunities. Baby Bear gives customers a reason, a real one, for every offer or promotion you run. Together they form a pricing mindset that treats your bottom line like the elastic it should be: stretchy, intentional, and always working in your favor. Short, warm, and packed with practical math you can apply before the week is out.

Episode Summary What do you do when life hands you grief, a terminally ill parent, four boys to raise, and the realization that it's now or never for the business you've always talked about? You Google how to start an LLC, turn the laptop around, and tell your husband he's a co-owner. Sabrina sits down with Jamie Trauth, co-founder of Trauth Electric out of Willis, Texas, for one of the most raw and remarkable conversations the show has ever had.Jamie built a debt-free electrical company from the ground up while simultaneously fighting a two-year battle to get her mother, who turned out to have a 90% aortic valve blockage and vascular dementia, the care she desperately needed. Today Jamie runs the business from her mother's bedside, advocates for families navigating the broken dementia care system, and is building something she can leave to her oldest son. This episode is about tenacity in its most unfiltered, most human form.

Episode Summary:What do you do when the people closest to you are the loudest voices telling you to quit? In this solo episode, Sabrina gets personal, and then tells the story of a woman from Botswana who sold corn door to door for ten years while people told her she was wasting a journalism degree.Her name is Shafizo Marumo. She cleared a bushy field at a busy intersection to set up a food stall rooted in her grandmother's recipes and her own heritage. Today she employs over ten people and hosts women's empowerment seminars in a country that rarely makes room for women business owners at all. Sabrina uses Shafizo's story to deliver one of the most quietly powerful messages the show has offered: your past doesn't define you, it prepares you. And if you believe in you, the rest follows.

Episode SummaryWhat do you do when the business you built your career around suddenly disappears, and the only option is to build your own? Sabrina sits down with Rose, founder of Rutledge Painting Company out of Scranton, Pennsylvania, for a conversation that is equal parts origin story, craft love letter, and honest look at what it takes to go from employee to owner overnight.Rose spent years learning the trade under her uncle Darren, a 30-year painting institution in their community, and when he passed, she refused every competitor who came calling and launched her own company instead. A year and a half in, she's booked through May, painting lakefront vacation homes in the Poconos, growing almost entirely through free social media strategy and sheer force of personality. Red hair, 5'9", and not afraid to put her face in every community Facebook group she's ever worked in. Rose is just getting started, and she knows it.

Episode SummaryYou can't choose your family. You can't choose your taxes. But you absolutely can choose how much of your profit you hand over to the IRS, and most home service business owners are leaving thousands of dollars on the table every single year without even knowing it. In this solo episode, Sabrina breaks down the LLC vs. S-Corp question that everyone gets asked and almost nobody actually understands.Spoiler: they're not even opposites. One is a legal structure. One is a tax election. And knowing the difference could save you anywhere from $1,500 to $13,000-plus annually, depending on where your profit lands. Sabrina walks through three clear steps: know your profit, pay yourself a reasonable salary, and get comfortable with slightly more complicated accounting, and hands you a cheat sheet you can actually use. Short, practical, and long overdue.

Episode Summary:Twenty-one years. Five kids. Pink trucks. And a moving company that became a Winston-Salem institution. Sabrina sits down with Amy Jah, founder of a women-owned moving company in the triad area of North Carolina, for one of the most candid, funny, and genuinely practical conversations the show has had yet.Amy built her business the hard way, doing estimates, payroll, bookkeeping, and jobs herself until she was on the edge of a breakdown at her mom's house holding a beer. She figured it out, made the right hires, found her people, and never looked back. Now 21 years in, she's overhauling her sales team, stepping toward a full CEO role, and building a women's community movement called Sugar Mamas on the side. This episode covers hiring, pricing, community, pink trucks, a Groupon disaster she still hasn't recovered from, and why the baby of the family almost always ends up running things.

Episode Summary:Warning: this episode contains math, and it might make you realize you've been running a nonprofit by accident. In this solo episode, Sabrina breaks down the true cost of an employee with zero fluff and zero apology. If you've ever wondered why you're busy, exhausted, and somehow still not profitable, this is the episode that explains it.Sabrina walks through a step-by-step framework, starting with a $35/hour wage and ending at a jaw-dropping $118/hour true labor cost, that most business owners have never seen laid out this clearly. Payroll taxes, workers' comp, unbillable hours, efficiency rates: they're all quietly eating your margin while you think you're being competitive. Short, sharp, and immediately actionable, this episode reframes the entire pricing conversation. You don't have a pricing problem. You have a cost awareness problem. And now you're about to fix it.

Episode Summary:What do door-to-door vacuum sales, professional modeling, soul food fusion, and flooring have in common? They're all chapters in Hannah Hughes' story, and Sabrina sits down with her to unpack every wild turn. Hannah is the founder of Hughes & Co. Building Supply out of Dalton, Georgia, the flooring capital of the United States, and she built it almost entirely by accident.Two weeks before a 172-unit apartment complex project was set to launch, the company she was working for dissolved. So Hannah did the only logical thing: she started her own company, got licensed and insured, and saved the contract. From scratch. In two weeks. Hughes & Co. has been running ever since, wholesaling flooring materials nationwide, managing large-scale installation projects, and gearing up to launch a full sales team and proprietary app. Hannah's story is proof that your fourth career path might be the one that changes everything.

Episode Summary:What if every person you hired was also quietly growing your revenue, without a sales title or a commission structure? In this punchy solo episode, Sabrina breaks down her "Hire With Fire" framework: the idea that every position in your company should have a revenue-generating element baked right into the job description.Drawing on a childhood memory of literally setting fields on fire in rural eastern Washington, Sabrina makes the case that great hiring, like a controlled burn, needs purpose and direction. Wildfires are scary because they're unplanned. Your hiring shouldn't be. Whether you're bringing on an office assistant, a driver, or an operations manager, Sabrina walks through exactly how to build revenue responsibility into each role so that every employee becomes a cheerleader, a closer, and a retention machine. Short, sharp, and immediately actionable, this one is worth a re-listen before your next hire.

Episode Summary:Sabrina sits down with Jennifer Hudson (Hudson Property Services + Blazing Dumpster Rentals) to talk about how she went from EMT life and juggling multiple jobs to building two recession-resistant service businesses, while also launching a nonprofit that launders children’s clothes for free. Jennifer breaks down the messy early days (including underpricing her first move-out clean), how she learned hiring and operations from books when she had no business mentors, and why rural markets can be tougher than people think.

Episode Summary:If you’ve ever found yourself more excited to scroll Facebook or Amazon than to open your Profit & Loss statement… this episode is for you. Sabrina breaks down where “invisible” costs quietly drain your profit, why most owners look in the wrong place first, and how to clean up your indirect expenses so you can reinvest in growth (or finally pay yourself more).

Episode SummaryVivian Ferguson shares the real story behind launching an HVAC company with her husband just outside Austin, starting with no funding, a Toyota Tacoma, and magnet signs, and growing through referrals, community, and relentless learning. Vivian opens up about imposter syndrome, navigating a male-dominated industry, the challenges of building a business while newly married, and why 2025 became her most transformative year as a leader and woman.

Episode SummaryIn this short, tactical episode, Sabrina breaks down how to stop obsessing over how many jobs you have booked and start increasing the average ticket of the jobs you’re already doing. Using a simple “Best / Better / Good” structure (tiered offerings), you’ll learn how to package your services in a way that boosts profit, increases customer satisfaction, and creates easier upsells, without adding chaos to your calendar.

Episode SummarySabrina sits down with Jasmine Almeter, the woman behind Jasmine Pest Pro, to talk about how she went from photography and commercial advertising into pest control, and then into ownership. Jasmine shares the exact social media approach she used to become a recognizable local brand in Rochester, how she treats content like customer service, and what it really looked like to leave employment behind and launch her own company in 2023.

Episode SummarySabrina tackles the spicy statement “processes don’t matter” and explains why that mindset will keep your business stuck. After a frustrated customer asks, “Do you even train your employees?”, she breaks down what training really looks like in a real home service company, and why training alone won’t create consistency. The real game-changer: an incentive program that makes employees want to follow standards, encourages teamwork, and eventually gets the team holding each other accountable, without the office constantly nagging.

Episode SummarySabrina sits down with Ericka Peake, a high-energy founder who went from nine years of pouring concrete to building a fast-growing home organizing and moving company that’s booked out months in advance. Ericka shares the deeply personal turning point that sparked her transformation, why organizing is often a doorway into deeper emotional healing, and how her company has expanded into full-service moving and downsizing with a human-first approach.Ericka also breaks down exactly how she grew using Facebook community groups with zero paid ads, why traditional networking made her feel uncomfortable, and how she created her own “Power Hour” training to teach other business owners how to market smarter.

Episode SummaryNetworking can feel yucky transactional, scripted, and like you’re only talking to people to get something. In this episode, Sabrina reframes networking as relationship maintenance, not relationship mining. She shares a personal story about reconnecting with a former employee after a painful fallout, rebuilding trust through honest conversation, and how that relationship evolved into something deeper than business. Then she gives two simple, proven, “unyucky” actions to unlock the value of your network without pitches, without scripts, and without needing a shower afterward.

Episode SummarySabrina sits down with Kaitlin Kuhn, owner of **Chimney Mechanics of Indiana, to talk about what chimney sweeping actually is (spoiler: not Mary Poppins), why the industry is largely unregulated, and how Kaitlin is modernizing the trade through education, documentation, and community impact.They dive into what it’s like being a woman in a hands-on, male-heavy field, how Kaitlin hired her first office manager to avoid burnout, and the real behind-the-scenes of pricing, paying yourself, and building systems when you’re the tech and the owner.

Episode SummaryIn this episode of The Not Fragile Podcast, Sabrina Jones speaks directly to women in home services who are feeling worn down, discouraged, or stuck during a tough season. As winter drags on and motivation feels low, Sabrina shares a powerful reflection on what it really takes to keep going when progress feels invisible.Drawing parallels between building physical strength with a personal trainer and building a business from the ground up, Sabrina reminds listeners that belief always comes before proof. Confidence isn’t created in the wins, it’s built in the moments when you show up anyway. This episode is a reminder that your dream isn’t fragile; it’s forming.

Episode Summary:Sabrina sits down with Shannon Stamos, owner of Positive Moves Relocation & Transfer, to talk about launching a moving company in the middle of COVID, navigating strict state regulation, and what it’s really like to scale fast in an industry where cash can disappear as quickly as revenue appears.Shannon also shares the personal story behind the business: her late husband Jay’s deep, moving industry background, his sudden passing in 2024, and how Shannon and Jay’s son Mike chose to keep the company going, carrying forward Jay’s standards, work ethic, and vision for a higher-integrity moving experience.

Episode SummaryIn this solo episode, Sabrina breaks down what to do when criticism hits—whether it’s from competitors, family, clients, or the voice in your own head. You can’t stop people from judging you, doubting you, or making comments like “How’s that little company going?”—but you can control what you do with it.You’ll learn how to reframe criticism as projection, use doubt as building material, and keep moving without letting other people’s disbelief become your direction. Sabrina shares personal stories from her own journey—including being dismissed by a potential bookkeeper and making the hard decision to fire friends who were holding her cleaning company back—then using that moment to grow revenue by 250% the following year.

Episode Summary:Sabrina sits down with Rosie Salvaggio, owner of Hocus Pocus Cleaning in Pennsylvania, to unpack how a “flexible college job” turned into a real company with nearly 30 people supporting operations, HR, training, admin, and even a brand-new pet care line.Rosie shares how COVID accelerated growth fast, why she nearly burned out from doing everything herself, and what changed when she finally started building structure: hiring an office manager, documenting systems, creating score-based hiring, and building a culture that makes people want to stay.They also dig into the real reason Rosie’s content hits online: she is unapologetically authentic, transparent about the highs and lows, and intentional about giving her brand a strong identity that stands out in a crowded industry.This episode is a behind-the-scenes look at modern leadership in home services: culture-first hiring, growth through personal development, and building a company that supports both customers and employees without losing your soul.

Episode SummaryIn this episode of the Not Fragile Podcast, Sabrina dives into one of the most uncomfortable but powerful topics in business: failure. Drawing from her own experiences and conversations with multi-million-dollar women in home services, she reframes failure as feedback, tuition, and proof that you are still in the arena.Sabrina shares a candid story about launching a service that never sold, holding onto it out of pride, and learning the hard lesson that leadership sometimes means admitting when something isn’t working. She unpacks why women tend to internalize failure, especially in male-dominated industries, and how attaching our worth to outcomes erodes confidence.You’ll learn how to separate who you are from what happened, why confidence is built through ownership not avoidance, and how to use reflection to turn missteps into momentum. This episode offers a practical mindset shift and a simple reflection exercise to help you stop fearing failure and start using it as fuel.If you’ve ever questioned yourself after a setback or felt like a mistake defined you, this conversation will remind you that failure didn’t break you. It built you.

Episode Summary:In this episode, Sabrina sits down with Lindsay Curtis, founder of A Smart Move in San Diego, whose journey is a masterclass in resilience, relationships, and saying yes before you feel ready.After moving to the U.S. from the UK in 2008 and being unable to legally work for five years, Lindsay built community from scratch, then built a business the same way. What started with renting reusable moving boxes turned into a full-service move management company, complete with specialized packing teams (including senior-focused support), trusted vendor networks, and eventually a full moving division with trucks and crews.Lindsay shares how she bought out competitors without exploiting anyone, built a referral engine through organizations like BNI, NAPO, and MCOU, and learned the hard way that “specialists beat generalists” especially in marketing, bookkeeping, and operations.The conversation also goes beyond business. Lindsay opens up about integrity, protecting your team, refusing “Last Minute Lucy” jobs, and why supporting your community during crisis matters. From organizing multiple truckloads of donations after California fires to building a legacy plan for the future, her leadership is rooted in service and standards.If you’ve ever wondered how someone builds success in a brand-new country, in a tough industry, with zero connections, this is your reminder: say yes, stay ethical, build systems, and figure it out as you go.

Episode SummaryFear shows up in business more often than we like to admit. It’s the tight chest before payroll, the hesitation before a hard conversation, the quiet voice that asks, “Who do you think you are?”In this episode, Sabrina Jones reframes fear—not as a sign you’re doing something wrong, but as a signal that what you’re building actually matters. Drawing from personal experiences, family history, and lessons learned as a business owner, she shares why fear doesn’t need to be eliminated to move forward.You’ll learn how fear often disguises itself as procrastination, over-preparing, or waiting to feel “ready,” and why confidence isn’t about being fearless—it’s about learning to walk with fear without letting it take control.Sabrina introduces a simple but powerful exercise to help you acknowledge fear while still taking action, reminding you that courage and fear can coexist. This episode is an invitation to stop fighting fear and start leading yourself through it—one intentional step at a time.Fear may knock, but it doesn’t get the keys.

Episode SummaryIn this episode of the Not Fragile Podcast, Sabrina Jones explores what real confidence actually looks like and why so many capable people underestimate themselves.Through a simple story about learning how to make a pie crust, Sabrina draws a powerful connection between confidence in life and confidence in business. No one is born knowing how to do hard things. Confidence is built through repetition, mistakes, and lived experience.Sabrina shares personal stories from her professional journey, including moments of self doubt, imposter syndrome, and questioning whether she truly belonged in certain rooms. Over time, she realized confidence does not come from outside validation. It comes from confirming what you already know to be true about yourself.This episode introduces a practical exercise you can return to anytime you feel uncertain or stuck. The goal is not to convince others of your worth, but to stop outsourcing your confidence and start trusting yourself again.If you have ever waited until you felt “ready,” second guessed your abilities, or wondered if other people had some secret you were missing, this episode will help you shift how you see yourself.

Episode SummaryIn this powerful and deeply human conversation, Sabrina Jones sits down with a business owner whose story goes far beyond plumbing, revenue, or branding. What starts as a discussion about naming a company turns into a raw look at resilience, family, trauma, and breaking generational cycles.You’ll hear how Loyalty Plumbing was born, inspired by the values of a Golden Retriever: loyalty, reliability, and trust. But behind the brand is a story of juggling two full-time businesses, raising three young kids, navigating family crisis, and supporting loved ones through domestic violence and recovery.This episode is not about hype or hustle culture. It is about leadership, courage, over-communication, and building a company that reflects who you are at your core. It’s a reminder that real success is transformation, not just money, and that business can be a vehicle for healing, safety, and long-term impact.

Episode SummaryIn this episode, we explore how confidence can quietly erode when something meant to bring joy turns into pressure. What starts as a love for being outside and staying active becomes a frustrating experience when expectations no longer match ability.Through a personal story about mountain biking, this episode highlights how comparison, forced growth, and ignoring personal limits can damage confidence and even cost meaningful relationships. Sometimes the most powerful decision is not pushing harder, but stepping away to protect the original reason you started.This conversation is about honoring your pace, recognizing when something no longer serves you, and understanding that confidence thrives where enjoyment and self trust exist.

Episode SummaryJennifer Baker, founder of Right Sized Living in Central Massachusetts, shares how she built a full service senior move management company that helps older adults transition from long time homes into smaller living with every detail handled, from decluttering to unpacking and setting up the new space.Jennifer explains how she fell into the industry after being a stay at home mom, why she launched her business at age 50, and what it really took to grow from a three person team to more than 20 people while reaching seven figures largely through relationships and word of mouth.This conversation digs into leadership, delegation, hiring with compassion, navigating hard days, and why Jennifer believes the biggest differentiator in her business is simple: heart over skill.

Episode SummaryIn this episode, the conversation centers on confidence, belief, and what it really takes to keep going when the outcome is uncertain.Through a personal story about Emily’s journey from rejection to opportunity, we explore what it looks like to believe in a dream long before it becomes visible to others. After being denied a coveted NBC page position, Emily continued building her life, her network, and her career without letting that initial rejection define her future. A year later, the opportunity she had once been denied came back around unexpectedly, forcing her to choose between comfort and growth.This episode unpacks the emotional tension that comes with ambition, especially when pursuing something that disrupts stability, relationships, and routines. It highlights how confidence is not something you feel once everything is working, but something you practice when nothing is guaranteed.At its core, this episode is about protecting your dreams, surrounding yourself with people who reflect your potential instead of your limits, and giving yourself permission to believe before the proof shows up.

Episode SummaryAmanda, owner of Maven Roofing (North Jersey), shares the real story behind launching her company after a brutal season of life: shutting down a previous business during COVID, losing her dad, having a baby, and being buried under financial pressure.Instead of quitting, she went into roofing sales, learned the industry fast, then launched Maven with a strong brand and a clear plan. She breaks down what it takes to earn credibility as a woman in a male-dominated trade, why hiring has been her hardest battle, and what she would do differently next time.This is an honest conversation about leadership, process, people, and staying in the game when things get hard.

Episode SummaryIn this episode of The Not Fragile Podcast, Sabrina explores the difference between failure and self-sabotage, and why so many women in male-dominated industries feel pressured to explain, soften, or justify their setbacks.Through a personal story about her son Evan and his unexpected career pivots, Sabrina reframes failure as information, not identity. She challenges the idea that success is linear and explains how avoiding ownership of failure often blocks the lessons that lead to real growth.This episode is a reminder that you do not owe anyone perfection. Failure does not make you fragile. It means you are in progress.

Episode SummaryToday’s episode is a wild, honest, hilarious, and deeply inspiring conversation with Megan Throckmorton  — better known online as “The Septic Queen.”She’s a single mom of three little boys, a former agriculture teacher, a homesteader, and now a powerhouse business owner operating one of the fastest-growing septic companies in her region. Her story is pure grit:→ leaving a difficult marriage→ building a business from scratch→ financing a truck she was told she’d “never” get→ blowing the engine… and rebuilding even stronger→ becoming a respected voice in a male-dominated industry→ and now being invited to speak at the 2026 WWETT Show, the world’s largest wastewater trade event.This episode is real life. Kids interrupt. Dogs bark. She’s dripping sweat coming straight off a septic truck. And that’s exactly why her story hits so hard — because millions of women are building businesses in the middle of real life, not perfect conditions.Megan shares how she created her company, how she scaled it, how she stays mentally strong through chaos, and why educating homeowners and inspiring young women has become her mission.If you’ve ever wondered whether you can build something big while juggling kids, bills, exhaustion, and every obstacle imaginable… this episode is your proof.

Episode SummaryIn this episode, Sabrina breaks down one of the biggest mindset shifts separating powerhouse women in home services from those who stay stuck: seeing profit as purpose, not greed.After interviewing 11 women who run $5M+ home service companies, a clear theme emerged, almost all of them started with a scarcity mindset around money or launched their businesses out of necessity.Sabrina shares her own early story of launching a moving company while still working a full-time job, and the criticism she faced from people who believed she’d never succeed. She reveals how understanding her numbers, shifting her money mindset, and connecting profit to purpose transformed everything.This episode introduces The Money Map, Sabrina’s framework for linking your values to your financial decisions so you can lead with clarity, confidence, and impact, not anxiety.Resources MentionedThe 5 Million Founders Formula (free):Get the insights from Sabrina’s interviews with 11 powerhouse women at:notfragilepodcast.comThe Money Map & Confidence Assessment:Download the Money Map and take the confidence identity survey to see where you currently stand on the confidence spectrum:notfragilepodcast.com

Episode SummaryIn this solo episode, Sabrina opens up about what happens after you start your business and it actually begins to work. The doubts do not always disappear. In fact, sometimes they get louder.She shares stories from her own life, from being a record-holding high school basketball player to getting cut from a college team, to eventually becoming a basketball official, and later starting her moving company when people questioned whether she could really lead moving crews and run a company.This episode is all about what to do with criticism, doubt, and negativity as you grow. Instead of seeing critics as enemies, Sabrina reframes them as “unintentional trainers” who help build your resilience, clarity, and confidence. If you’re building something bold in your home service business and feeling the weight of other people’s opinions, this episode will speak directly to you.

Episode SummaryIn this episode, Sabrina sits down with Jennifer Bagley, founder and CEO of CI Web Group and one of the most influential women leading the charge in AI, digital strategy and marketing transformation for home service companies.Jennifer shares how she accidentally built CI Web Group, why AI has completely reshaped her business, and how the last 18 months inside her company have been the most intense and revolutionary since she started nearly 20 years ago. She breaks down what actually works in AI, what is hype, how small companies can use AI without getting burned, and what it takes to build systems that reduce stress, create freedom and help contractors win faster.This conversation is full of truth, tactical insight and real talk about entrepreneurship, scaling, leadership, and surviving massive industry disruption. If you want a crash course in where digital marketing is headed and how to prepare your business, this episode is a must.

Episode SummaryIn this episode, Sabrina sits down with Corrie, founder of Inspired By You and Inspired By University, to share one of the most powerful transformation stories in the home services world. Corrie built a thriving cabinet refinishing and home renovation business after hitting one of the lowest seasons of her life. She opens up about the personal challenges she faced, how she rebuilt her sense of purpose, and how she turned a single kitchen painting job into a multi-service company with a passionate team and a loyal customer base.Corrie explains how she expanded her services, how she trains and leads her crews, and what it takes to scale without losing quality. She also reveals how she created a national learning platform for refinishers, why women thrive in this space, and the mindset required to eliminate excuses and build a life you are proud of.This conversation is full of wisdom, heart, resilience, and real business strategy for women in home services.

EPISODE SUMMARYIn this episode, Sabrina talks about one of the most powerful breakthroughs in a woman’s business journey: the moment when your intuition about your financial progress finally matches the numbers. If you are running a home service business in cleaning, moving, HVAC, plumbing, electrical, landscaping, window cleaning, pressure washing, or any other home service industry, you have likely felt this moment. You sense the shift before you see the spreadsheets. You know you are improving long before the numbers arrive.This episode helps you understand why that feeling matters, why your intuition is a real form of data, and why confirmation through numbers is not about perfection but about awareness. Sabrina walks you through recognizing the small signs that you are leading well, improving your systems, and gaining financial confidence day by day. She also invites you to use the Mission Money Map and Weekly Money Check-In to build that confidence even further.You are not fragile. You are steady, capable, and learning to trust yourself with money in a powerful new way.

EPISODE SUMMARYIn this powerhouse conversation, Sabrina sits down with Lynn Wise, founder of Contractor in Charge and co founder of One Path AI. Lynn brings more than three decades of experience in the trades, corporate leadership, financial management, scaling operations, and building teams that stay loyal for years.From her early days dispatching at 18 years old, to becoming a general manager and part owner of a trades company, to reinventing herself at IBM, to returning to her “high school sweetheart” industry and launching a business that now supports contractors nationwide, Lynn shares deeply insightful lessons that every home service owner needs to hear.Together, Sabrina and Lynn dig into leadership, team retention, the realities of running a profitable business, the importance of standardization, the difference between valuable versus simply operational businesses, and why honesty and integrity win every single time.Lynn also shares her perspective on AI, the future of small business, and how technology will reshape customer experience and operational efficiency in the trades. This episode is packed with wisdom, strategy, hard truths, and practical direction that will elevate how you think about your business.If you enjoyed this episode, share it with a powerhouse woman in the home service space who needs this message. And please leave a review on Apple Podcasts. It means more than you know.For tools, strategy, and resources, visit NotFragilePodcast.com.

EPISODE SUMMARY:In this episode of The Not Fragile Podcast, Sabrina gets real about something every woman in home services struggles with: staying focused when everything (and everyone) is pulling at you.Using powerful real-life stories from outrunning a dust storm with her kids to preserving her mom’s handwritten stuffing recipe, Sabrina breaks down the Three S’s every powerhouse home service owner needs to scale without burning out:Strategy, Systems, and a Self-Managing Team.If you’re tired of feeling like a hamster on a wheel, this episode will help you regroup, realign, and rebuild the focus needed to grow with confidence.RESOURCESFree 5 Million Founder’s Formula + Confidence Identity Assessment: NotFragilePodcast.comIf this episode gave you clarity or encouragement, share it with another powerhouse woman—and leave a quick review on iTunes. Your reviews help other women in home services discover the show and step into their power.