PODCAST · business
Oddly Strategic
by Mark Peters
The podcast that pulls surprising business lessons from places you’d never expect. Every episode takes a delightfully quirky idea—whether it’s how beekeepers price honey or why arcade high-scores still matter—and flips it into a tactic you can use in Monday’s meeting. Hosted on Acast. See acast.com/privacy for more information.
Episodes
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E6 - Tang in Orbit: How Borrowed Credibility Beats Product Quality
Host Mark Peters explains how NASA’s early space program accidentally turned Tang, a powdered orange drink chosen for practical reasons like shelf life and zero‑G usability, into a cultural icon once astronauts were seen drinking it on live TV. General Foods capitalized by repositioning Tang as...
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E5 - Weaponized Disorientation: The IKEA Strategy
In this episode of Oddly Strategic, host Mark Peters delves into the psychology behind IKEA's iconic store layout and its impact on customer behavior. From the evolution of IKEA's business model in 1958 to its well-engineered 'long, natural way' design, Mark explains how IKEA creates a customer...
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E4 - Smooth Operators: The Zamboni Playbook
The Zamboni Effect: Turning Reliability into a Global Icon In this episode of Oddly Strategic, host Mark Peters explores the fascinating story of how the Zamboni, an ice resurfacing machine, became a global business icon and a symbol of reliability. The episode covers the history of Frank…
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E3 - I'll kill you if you raise the hotdog price
I'll Kill You If You Raise the Hotdog Price In this episode of Oddly Strategic, host Mark Peters dissects the surprisingly strategic significance of Costco's iconic $1.50 hotdog and soda combo. This unbeatable deal, which has maintained its price since 1985, serves as more than just a food…
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E2 Mow Money, Mow Problems
In this episode of Oddly Strategic, host Mark Peters delves into the meticulously managed world of Wimbledon's secret grass farms and how they epitomize strategic brand management. Discover the hidden operations behind Wimbledon's pristine lawns, the importance of obsessive attention to detail…
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The Day Heavy Metal Solved Business School
Find the download on my Linkedin Page at: https://www.linkedin.com/in/markdpeters17/ In this episode of Oddly Strategic, host Mark Peters dives into the unconventional yet highly effective strategy employed by Iron Maiden during their 2008 'Somewhere Back in Time' tour. Faced with costly…
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Trailer - Oddly Strategic
Welcome to Oddly Strategic. The podcast that pulls surprising business lessons from places you’d never expect. Each episode I dig into the weird, the quirky, and the “wait-what?” stories hiding in pop culture, sports, science, and everyday life—then connect the dots to tactics you can actually…
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ABOUT THIS SHOW
The podcast that pulls surprising business lessons from places you’d never expect.
Every episode takes a delightfully quirky idea—whether it’s how beekeepers price honey or why arcade high-scores still matter—and flips it into a tactic you can use in Monday’s meeting.
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Mark Peters
CATEGORIES
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