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Oddly Strategic

by Mark Peters

The podcast that pulls surprising business lessons from places you’d never expect. Every episode takes a delightfully quirky idea—whether it’s how beekeepers price honey or why arcade high-scores still matter—and flips it into a tactic you can use in Monday’s meeting. Hosted on Acast. See acast.com/privacy for more information.

Publisher-supplied feed metadata · PodParley refreshed Mar 31, 2026 · Source feed

Episodes

  1. E6 - Tang in Orbit: How Borrowed Credibility Beats Product Quality

    Host Mark Peters explains how NASA’s early space program accidentally turned Tang, a powdered orange drink chosen for practical reasons like shelf life and zero‑G usability, into a cultural icon once astronauts were seen drinking it on live TV. General Foods capitalized by repositioning Tang as...

  2. E5 - Weaponized Disorientation: The IKEA Strategy

    In this episode of Oddly Strategic, host Mark Peters delves into the psychology behind IKEA's iconic store layout and its impact on customer behavior. From the evolution of IKEA's business model in 1958 to its well-engineered 'long, natural way' design, Mark explains how IKEA creates a customer...

  3. E4 - Smooth Operators: The Zamboni Playbook

    The Zamboni Effect: Turning Reliability into a Global Icon In this episode of Oddly Strategic, host Mark Peters explores the fascinating story of how the Zamboni, an ice resurfacing machine, became a global business icon and a symbol of reliability. The episode covers the history of Frank…

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  4. E3 - I'll kill you if you raise the hotdog price

    I'll Kill You If You Raise the Hotdog Price In this episode of Oddly Strategic, host Mark Peters dissects the surprisingly strategic significance of Costco's iconic $1.50 hotdog and soda combo. This unbeatable deal, which has maintained its price since 1985, serves as more than just a food…

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  5. E2 Mow Money, Mow Problems

    In this episode of Oddly Strategic, host Mark Peters delves into the meticulously managed world of Wimbledon's secret grass farms and how they epitomize strategic brand management. Discover the hidden operations behind Wimbledon's pristine lawns, the importance of obsessive attention to detail…

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  6. The Day Heavy Metal Solved Business School

    Find the download on my Linkedin Page at: https://www.linkedin.com/in/markdpeters17/ In this episode of Oddly Strategic, host Mark Peters dives into the unconventional yet highly effective strategy employed by Iron Maiden during their 2008 'Somewhere Back in Time' tour. Faced with costly…

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  7. Trailer - Oddly Strategic

    Welcome to Oddly Strategic. The podcast that pulls surprising business lessons from places you’d never expect. Each episode I dig into the weird, the quirky, and the “wait-what?” stories hiding in pop culture, sports, science, and everyday life—then connect the dots to tactics you can actually…

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ABOUT THIS SHOW

The podcast that pulls surprising business lessons from places you’d never expect.

Every episode takes a delightfully quirky idea—whether it’s how beekeepers price honey or why arcade high-scores still matter—and flips it into a tactic you can use in Monday’s meeting.

Hosted on Acast. See acast.com/privacy for more information.

HOSTED BY

Mark Peters

Frequently Asked Questions

How many episodes does Oddly Strategic have?

Oddly Strategic currently has 7 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Oddly Strategic about?

The podcast that pulls surprising business lessons from places you’d never expect. Every episode takes a delightfully quirky idea—whether it’s how beekeepers price honey or why arcade high-scores still matter—and flips it into a tactic you can use in Monday’s meeting. Hosted on Acast. See...

How often does Oddly Strategic release new episodes?

Oddly Strategic has 7 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Oddly Strategic?

You can listen to Oddly Strategic on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Oddly Strategic?

Oddly Strategic is created and hosted by Mark Peters.
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