On Location

Ellen Robinson on Bespoke Executive Coaching and Closing Stress Cycles to Prevent BurnoutAt the B2B Expo, executive coach Ellen Robinson of Robinson Coaching Group describes her 15 years of bespoke leadership and team development work, grounded in adult development theory to assess where clients are and tailor frameworks to their maturity and leadership readiness. She explains that beyond learning skills, leaders must address what holds them back and avoid being limited by strengths. For her 25-minute expo talk, Robinson focuses on burnout, noting common leadership fixes like delegation, prioritization, and clearer communication, but emphasizing the need to close stress cycles to prevent chronic cortisol buildup. She shares using brief moments of creativity without purpose or outcome to express oneself and regain perspective. Robinson recounts her high-stress background at Frito-Lay, Pepsi, managing the Denver Nuggets and Colorado Avalanche business operations, and a SaaS startup that led to burnout, prompting her transition into credentialed coaching.00:00 Meet Ellen Robinson00:51 Bespoke Coaching Approach01:10 Adult Development Framework02:29 Burnout Talk Preview03:32 Closing Stress Cycles05:20 Expo Impressions06:22 From Pepsi to Sports07:04 Burnout to Coaching Pivot07:46 Curator of Growth10:01 Wrap Up and ThanksConnect with Ellen on LinkedInConnect with Meredith on LinkedInFollow Compression Marketing on InstagramContact Meredith: [email protected]

B2B Expo Marketing Advice: Prioritize, Take Action, and Don’t Rely on Social Media Alone (with Dave Chire, Constant Contact)At the B2B Expo, Meredith interviews Dave Chire, Director of Small Business Success at Constant Contact and host of the Be A Marketer podcast, about what small businesses are struggling with in marketing. Dave says many feel overwhelmed by noise and pressure to be everywhere, so he encourages prioritizing based on business goals, ignoring cookie-cutter advice, and scheduling non-negotiable time—even 15 minutes a day—to take imperfect but consistent action. He emphasizes momentum, repeating core messages with clarity, and staying consistent because audiences aren’t thinking about your business as much as you are. Dave shares how he uses AI daily to repurpose transcripts and ideas into posts and blogs. His key takeaway: don’t expect social media to do it all; real progress comes from follow-up, one-to-one conversations, and intentionally guiding engagement to next steps.Connect with Alex on LinkedInConnect with Meredith on LinkedInFollow Compression Marketing on InstagramContact Meredith: [email protected]

At the B2B Expo, career B2B marketer Alex Outwater (formerly at IBM and ADP) shares how he’s bringing enterprise storytelling and product-launch experience to smaller companies trying to break through the noise. He emphasizes that many marketing fundamentals don’t change with scale: clarify your story, differentiation, competitors, and especially the real competitor—status quo—since much B2B buying is emotionally driven by trust, confidence, and empathy. Outwater discusses tailoring one core story for different roles on buying committees and how “jobs to be done” varies across stakeholders like users and finance. He urges attendees not to get distracted by “AI-washing,” to ask tough questions, review contracts and risks, and start with simple AI use cases like content and basic automation—only after ensuring strong, clean data foundations.Connect with Alex on LinkedInConnect with Meredith on LinkedInFollow Compression Marketing on InstagramContact Meredith: [email protected]