Optimize Outcomes with Paul Fulford

On this episode of Optimize Outcomes with Paul Fulford, we’re diving into entrepreneurship, fashion, and personal wellness with special guest Evita Scoccia, Founder & CEO of New York Swim Week.Topics Include: What Evita wishes she knew before starting NYSW, The underserved swimwear market & inclusivity in design, Wellness habits that support her as a founder, Social media, handling criticism, and staying confident, How to break into the fashion show business, Behind the scenes of NY Swim WeekNew York Swim Week is Saturday, July 26th, 2025 in Manhattan. The theme for this year is "Interbloom" and will feature both a Day and Night Show with international designers showcasing their swimwear collectionsEvita Scoccia: Building New York Swim Week & Optimizing Wellness🧠 Timestamps0:00-1:12 Preview of Episode1:16 Episode begins, Optimize Outcomes intro Exploring Health wellness and personal transformation1:26-1:57 Introduction of Evita Scoccia, her background with promo video of her work with Evita Swim2:00 What Evita Wishes She Would Have Known Before Starting New York Swim Week2:50 Key Inspiration for Starting Swim Week Learning From Her Modeling Career3:30 Key Driving Force of Making the Leap to Entrepreneurship and Being In Charge4:00 The Underserved Swimwear Market and The Need of Swimwear Shows6:30 Future Plans for New York Swim Week for the next 5-10 years, The Maldives and preview and coming soon!7:20 Personal Wellness Habits of Evita, Cold Plunge, Sauna, Steamroom, Kenetik - Ketone Drink8:30 Evita's reason for focusing on Health and Wellness, her fitness journey with Mind, Body, and Soul9:00 The Design of Swim, How swim fits all bodies all shapes and sizes, Adapting for all body types11:55 What Helped Evita's Find Confidence in Her Own Skin13:06 Host Paul shares his transition from an Athlete to his now Career finding the time for fitness discipline14:02 How does Evita establish her discipline fitness and taking time for herself schedule15:50 Social media's impact with New York Swim Week16:50 Dealing with the haters18:00 How to break into the swimwear show business20:27 Behind the scenes with New York Swim Week23:37 Key differences between Evita's model to producer experience24:21 Misconceptions about models 25:48 Medical Aesthetics 26:00 Evita's genetics26:26 Advice on How to Start Your Own Brand27:00 What a "Run of Show" is ALL About in Fashion28:00 Stepping into a Leadership Role and Key Lessons on Choosing Roles for Team Members30:00 How to be successful in a competitive space with brand story34:00 Paul's perspective on seeking out experts to fast track success36:00 What is next for Evita and the Swimwear industry, AI for swimwear and events37:00 Event Theme inspiration with Evita and her personal evolution 38:00 Designing for seasons vs everyday swimwear38:30 Health and wellness and the self care of swimwear fashion as self care concept40:27 Advice for mindset transformation "Chase Your Dream Not the Money", the Founder of Spanks story41:00-42:24 Paul's why and the reason for his podcast show in the health and wellness space42:23 The Lutronic Accufit experience with her core and strengthening her abs video of her experience50:00 Paul's eye opening Lutronic Accufit experience51:36 Robert F. Kennedy Making America Healthy Again52:40 Medical Aesthetics a blending of the worlds53:43 Follow Evita Scoccia on Instagram @ evitascoccia @ evita.storeLinks mentioned: https://www.lutronic.com/us/provider/product-line/accufit/

The era of overfilled faces is finally breaking down — and Dr. Rishi Chopra is one of the leading voices explaining why. A Harvard-trained, board-certified dermatologist, Dr. Chopra has seen the effects of filler fatigue up close: bloated cheeks, distorted proportions, patients coming in desperate to dissolve what was once promised as subtle enhancement. In this episode, he lays out the problem — how aesthetics became more about trends than trust — and what needs to happen next to bring the field back to its roots.We dive into the rise of skin tightening, the shift toward collagen banking, and why lasers and energy-based devices are becoming the go-to tools for natural, long-term rejuvenation. Dr. Chopra shares how he educates patients overwhelmed by social media misinformation, why he’s not afraid to say no to a treatment, and how understanding anatomy — not chasing likes — is what actually leads to better outcomes.

Most people think cosmetic surgery is about chasing youth or fixing flaws. But according to top plastic surgeon Dr. Sheila Barbino, that’s missing the point. In her words, it’s not just about changing a face — it’s about understanding the person behind it. Whether it’s a man recovering from the loss of his wife or a younger patient struggling to feel seen, the goal is never perfection. It’s to help people feel like themselves again.Dr. Barbino pulls back the curtain on what really makes a great surgeon — not just technical skill, but the ability to listen closely and ask the right questions. She shares the mistakes that taught her the most, the pressure to adopt new devices that don’t always deliver, and why she refuses to perform a procedure just because someone asks for it. From facelifts to threads to exosomes, everything she does is grounded in one idea: this work isn’t about vanity — it’s about helping people reclaim who they are.

Meet Luis Ortner. A rising soccer star with dreams of going pro, Luis never expected that an injury would change the course of his life. One moment, he was grinding through the demands of college soccer in the U.S., pushing his body to the very limit. The next, he was forced to slow down, facing the harsh reality of recovery. But instead of fading into the background, Luis took a different approach — he picked up his phone, hit record, and started sharing his journey. What began as a way to stay connected with the sport soon turned into something much bigger: a social media following where millions tuned in to see the highs, the lows, and the reality of life as an athlete.In this episode, Luis opens up about the unexpected twists in his career, the difference between football/soccer in Europe and the U.S. (besides just the name), and how social media became his second playing field. He talks about discipline, mental toughness, and why the setbacks often teach us more than the wins ever could.

For over three decades, Dr. Jay Burns has been at the forefront of plastic surgery, pioneering innovations that have changed lives in ways both seen and unseen. From groundbreaking reconstructive cases — like the 39-hour surgery that earned him recognition on Oprah’s Medical Miracles — to cutting-edge advancements in laser resurfacing and non-surgical aesthetics, Dr. Burns has redefined what’s possible in the field of plastic surgery.But beyond the technology and techniques, his work is deeply personal. His mission has remained the same: to help people heal — inside and out. Through faith, innovation, and an unwavering commitment to patient care, Dr. Burns continues to push the boundaries of what’s possible, proving that plastic surgery is about far more than aesthetics — it’s about renewal, resilience, and restoring the human spirit. In this insightful, 100-minute conversation, Dr. Burns shares the defining moments of his career, the evolution of his field, and the deeper purpose behind his life’s work.

For years, people have been chasing the fountain of youth through fillers and quick fixes, often sacrificing their natural beauty in the process. Now, the approach is evolving, and plastic surgeons like Dr. Walter Joseph are leading the charge. Joining us on Optimize Outcomes, Dr. Joseph explains how it’s possible to achieve a refreshed, vibrant appearance — without the telltale signs of “overdone” enhancements. Forget “pillow face” and unnatural results. With today’s advanced techniques, you can turn back the clock while preserving what makes you uniquely you.In this video, Dr. Joseph reveals the strategies behind these subtle, transformative results. You’ll learn how dissolving old fillers, using fat transfers, and exploring innovative treatments can help you achieve the youthful look you’ve always wanted — naturally and gracefully.

United States has pharmacare — not healthcare. And that’s the problem, says our guest, Dr. Craig Davies. Craig isn’t just a health enthusiast; he’s a force for change in the world of wellness. As a chiropractor, golf coach, fitness trainer, and author, Craig’s multi-faceted expertise makes him uniquely qualified to tackle America's (and the world) health problems. On this episode of Optimize Outcomes, he dives into what’s broken in our system and what it will take to shift the focus from pills to prevention.In this thought-provoking conversation, Craig draws on years of experience working with elite athletes and everyday individuals to highlight how lifestyle, movement, and community hold the key to better health. This is an interview you truly can’t afford to miss out on (we know, it's long, but Craig really brought it for 100 minutes)!Follow us on socials:Instagram: https://www.instagram.com/optimizeoutcomespodcast/TikTok: https://www.tiktok.com/@optimizeoutcomespodcast

Step into the modern world of skincare with Dr. James Wang, a double board-certified dermatologist and UCLA- and Harvard-trained expert. In this episode, Dr. Wang dives deep into everything skin —acne, cancer, eczema, natural beauty, and more — offering a unique perspective on how to care for your skin inside and out.With a rare ability to bridge the gap between medical and aesthetic skincare, Dr. Wang shares the latest advancements in skin cancer detection, practical strategies for maintaining healthy skin, and the science behind achieving a “natural” look. Packed with actionable tips and expert insights, this episode will empower you to look and feel your best at every age.

What happens when a high school math teacher becomes a leader in digital dentistry and medical aesthetics? Meet Dr. Gregg Martin, a pioneer blending cutting-edge technology with artistry to redefine patient care. In this episode, Dr. Martin opens up about his transition from traditional dentistry to medical aesthetics, the parallels between geometry and facial proportions, and how patient trust drives his practice.Discover the fascinating connections between veneers, personality, and modern aesthetics, and hear why he believes dentists are uniquely equipped for this innovative field. Plus, Dr. Martin shares the secrets behind his favorite treatments like combining laser resurfacing with veneer cases for life-changing results.If you think medical aesthetics is purely about looks, this will change your perspective.

World-class coach Sean Foley is our first-ever guest on Optimize Outcomes, and he’s setting the bar high. Best known for coaching golf legends like Tiger Woods, Justin Rose, and Lydia Ko, Foley’s expertise extends far beyond the green. He’s also a trusted mentor to Fortune 500 CEOs and high-profile celebrities, all of whom share one critical goal: mastering the mental game to achieve peak performance in their domain.Sean isn’t pulling any punches in this sit-down interview with Paul Fulford. He dives headfirst into what it takes to cultivate resilience, overcome self-imposed limitations, and thrive under pressure. It’s truly a masterclass on mental mastery, beginning with an exploration of why traditional approaches to “mental toughness” miss the mark. Sean reveals how neuroscience, patience, and a focus on purpose — not positivity — create the foundation for long-term success.Whether you’re striving for greatness in sports, business, or your personal life, this episode is packed with actionable insights and fresh perspectives to elevate your mindset and performance. Don’t miss this rare opportunity to learn from one of the best coaches in the game — on and off the course.

Welcome to Optimize Outcomes! I’m Paul Fulford, the North America Category Manager for Cynosure Lutronic — a global leader in medical aesthetics, anti-aging, and innovative health solutions. If you’ve ever heard the term "medical aesthetics" and wondered what it really means, this podcast is here to answer that and so much more.Medical aesthetics isn’t just about looking good — it’s about living better. It sits at the intersection of alternative health, wellness, longevity, and becoming the most optimized version of yourself. In this debut episode, we’re starting with the basics and answering the most common questions I get asked ALL the time. What are my thoughts on Ozempic and other weight-loss trends? Are there effective, natural ways to heal the body without resorting to medications? And how do we cut through the noise to focus on science-backed strategies for achieving optimal results? Give me 30 minutes of your time and we’ll explore all this, plus more, using the most up-to-date research. My mission with Optimize Outcomes is simple: to empower you with the most cutting-edge, science-backed insights in health and wellness so you can live your most optimized life. Let’s get started!