Perspectiv Insights

In this first episode, hosts Andy Wilkins and Ian Stromsmoe speak to guest Ian Forbes, who is the Managing Partner for the European region of The Artemis Partnership, a growth consultancy that optimises the sales effectiveness of companies selling high value solutions to customers with complex problems.In this conversation we explored the topic of Delivering Innovation through Ian's experience as a Strategic Bid Consultant helping clients win their most important growth opportunities.Ian talked about the importance of idea generation in innovative organisations, with an example from his days in advertising.We cover such topics as how the bestselling book SPINSelling was nearly named SPIV selling until the author took some sage advice, and we discuss the psychology of winning versus some common perceptions of selling.Credits:Guest: ⁠Ian Forbes⁠Host: ⁠⁠Andy Wilkins⁠⁠Co-Host & Producer: ⁠⁠Ian Stromsmoe⁠⁠In collaboration with ⁠⁠Bayes Business School⁠⁠ London, UK

In this first episode, Andy Wilkins and Ian Stromsmoe speaks to Anthony Matthews, a friend of Perspectiv's for the past decade. Ant is a Business Improvement and Operational Leader with over 20 years' experience in problem solving, Lean, Six Sigma and facilitating change across a wide range of sectors including Utilities, Banking, Automotive and Aerospace.In this conversation we explored the topic of Delivering Innovation through Ant's experience working with clients such as Lloyds bank,Barclays, National Grid, GKN and Unipart. We spoke about Ant's role leading collaboration for problem solving and innovation within businesses, including the roles of the facilitator, the resource group and the client...Ant discusses obstacles to change within organisations including guilty leadership, over-familiarity and perhaps surprisinglyWe then turn to the nuances of Ant's role as a critical friend and coach holding a mirror up to the client.Credits:Guest: ⁠Antony Matthews⁠Host: ⁠Andy Wilkins⁠Co-Host & Producer: ⁠Ian Strosmoe⁠In collaboration with ⁠Bayes Business School⁠ London, UK