Port City Podcast

Websites are so crucial in today’s technological age. Not too long ago, people had to search through their local Yellow Pages to find companies—today, that search has been replaced with Google. Given the importance of websites, investing in a solid one for your company is key. If it’s been a long time since you’ve had your website updated, read on to learn if it’s time to refresh your designs. The Takeaway So, maybe it’s been a few years (or decades) since you’ve last updated your site. Whether you need an e-commerce solution or just a beautiful brochure site, we have solutions that fit every budget and cover a wide variety of end uses. Give us a call today and let’s get the process started!

In every industry or type of business, if you’re online (which you should be) you should have a business or personal branding strategy. Branding is how consumers come to recognize your business and build an opinion of it, and how you stand out from the rest of the crowd in your field. If you need help with business branding, personal branding, or both, we’re the team to call! Get in touch with us today to learn more about our services.

Whether you just got a sweet new camera (hopefully a Nikon) and are learning to use it or you’ve been comfortable shooting for years, one thing remains: basic camera settings can be f***ing confusing. Shutter speed, ISO, aperture, white balance…how do I use these to maximize my shot quality? I hope you find this quick and dirty tutorial helpful. Check out your camera’s manual to learn exactly HOW to adjust these settings and as always, have fun shooting!

Branding (or re-branding) your business can be a daunting process. After all, this new logo, website, or print piece will represent your business for weeks, months, or even years—so it’s got to be “perfect.” So here are 3 tips to make rebranding less intimidating. Agree? Disagree? This is a dialogue after all, not a monologue! Leave a comment below, we’d love to hear from you! If you want to learn more about our services, visit our site.

Product photography is often considered the unsung hero of digital marketing. While there is a lot to be said for a good website, a strong social media presence, and engaging copy on product listings, if the photos are sub-par, the majority of that effort will be wasted. Learning how to take great product photos is a key cornerstone of any digital marketing strategy, and luckily, it’s easier than you think! If you need help getting your product photography just right, we’re just a call away! Get in touch to learn more about our photography services today.

If you’ve been on social media recently, you have likely noticed that videos are everywhere—even places where they didn’t used to be all that present. While everyday users are posting more videos, brands are, too. In fact, in 2022, 89% of marketers reported they were likely to maintain or ramp up their video investment in 2022. Clearly, there is a large market for video, so we took the time to compile some short-form video tips specific to the two biggest platforms: Instagram Reels and TikTok. If you’re interested in taking your photo and video collateral to the next level, we’re here to help! Contact us today to chat about all things social media marketing.

Spreading kindness is always a good idea—especially if you’re a business looking to spread kindness to your customers! Your loyal fans are a big reason why your business has become successful, and finding creative ways to keep them engaged is a smart retention strategy. Making customers feel valued can lead to a stronger sense of brand loyalty, higher costs per transaction, and more word-of-mouth recommendations. So, check out our top ideas for customer appreciation initiatives! If you want to get this initiative going, our deep dive on birthday emails is a great place to start. If you’d like more ideas for how you can increase your customers’ engagement with your business, we’d love to chat! Get in touch with us today to learn more about our marketing efforts.

When you think about how to build brand loyalty, you might think primarily about rewards programs and punch cards that brands offer to keep you coming back. While this is a component of brand loyalty, there’s so much more to it than a cash back program! Need help Building Brand Loyalty among your customer base? Give us a shout, we'd be happy to help!

A good website may be an investment, but it’s one of the best ones you can make for your business. Websites are an essential component of people finding and engaging with businesses, and users expect a nice looking, easy to navigate site from any brand they interact with. So, if you’re considering a redesign, it’s important to keep in mind the website features users value most in order to create a site that people want to browse. If you’re interested in revamping your brand’s website, we’re the team for the job! Contact us today to learn more about our web design and copywriting services.

In today’s fast-paced real estate industry, mastering digital marketing is crucial for staying ahead. At Port City Media, we’re here to help you optimize your digital efforts and achieve real estate success. Here are some valuable insights and actionable tips to enhance your online presence, engage with potential clients, and drive business growth. Let’s explore the key strategies that will elevate your digital marketing game in the real estate industry.  At Port City Media, we’re ready to help you master digital marketing and achieve real estate success. Contact us today to schedule a free consultation and let our expertise guide you towards your goals. Take the first step towards maximizing your digital marketing efforts!

On today's episode, Pete Bohm, Port City's lead project manager, joins us to talk about what we love most about Marketing. We discuss creating impactful campaigns and seeing them come to life, solving our clients' biggest problems, and crafting fun brand campaigns that convey our customers' brand story, tone, and visual design. Enjoy!

If you’ve been interested in expanding your company’s audience and reach, you’ve likely heard reports about how impactful a good content marketing strategy can be—and it’s true! If done correctly, content marketing is a fantastic way to make your company stand out from the crowd on social media and on your website. However, content marketing for niche industries may feel like a whole different ballgame where the traditional rules may not apply.

Every brand, regardless of what industry it’s in, has a story to tell. The story of why the brand was founded, what value it adds to the industry, and what fuels the passion behind the product? Those are all things that go into a compelling brand story—and if it’s done well, it will enable you to connect with your customers in a whole new way. If you’re deciding how to tell your brand story (or why it even matters if you have one at all), you’re in the right place.

Many brands have turned to QR code marketing for a variety of uses—from doing away with paper menus at restaurants to placing codes right on advertising material so users can quickly scan to get more information. But what are these mysterious codes, and how does a QR code integrate into marketing efforts? Listen in for all the intel!

Inspiration is a powerful brainstorming tool when it comes to the project planning process. We all know that sometimes ideas don’t always come as easily as they should, which is why it can be beneficial to seek out others that have worked within similar parameters and study what they have resolved. Learning how to use (and not abuse) inspiration in the creative process can be a helpful skill for any designer.

Port City Podcast, brought to you by Port City Media, is a podcast designed to demystify the world of marketing and design. We'll be bringing in colleagues, experts, and clients to discuss the ins and outs of how to talk so your customers want to listen—and we'll learn a lot in the process, too! Designed for beginners and pros alike, we'll be chatting about everything that's perplexing in the digital media world. Listen and subscribe on Apple Podcasts, Spotify, or wherever you like to listen.