Powerful Marketing Tips podcast

Many people believe that a fancy title or a competitive salary is enough to drive performance. However, research indicates that an inspired team is over twice as productive as one that is merely satisfied. True leadership is the operating system that allows mindset, strategy, marketing tactics, and communication to function effectively. Without a strong leadership foundation, even the most brilliant strategy will eventually stall. In this final episode of our AI-generated series based on The Greatest Marketer book, we explore the transition from being a "chief doer" to becoming a multiplier. We discuss how to lead through centeredness, navigate the fluid levels of influence, and manage the emotional flywheel that ultimately dictates your business results. 💭 What you’ll learn in this episode: The inspiration gap: Why inspired teams are 2.25 times more productive than satisfied ones and the four quadrants of leadership that drive this output. Centeredness as a shock absorber: How to remain grounded during a crisis to prevent emotional contagion from paralyzing your team. The five levels of leadership by John C. Maxwell: Why many talented marketers get stuck at level three (Production) and how to make the psychological shift to level four (People Development). Liquid leadership: Understanding why leadership influence is fluid and must be re-earned when the context or team changes. The five multipliers: Tactical strategies to scale your impact without increasing your working hours, including owning the zone and installing systems that think for you. The Powerful Success Process (PSP) flywheel: Why results actually start with underlying team emotions and how to fix a toxic culture at the root. Tuckman's stages of group development: Why the "storming" phase of group development is a necessary gateway to high performance rather than a sign of failure. ⌛ Timestamps: 00:01:27 – Defining leadership as the marketing operating system 00:03:27 – Why centeredness is the non-negotiable core of influence 00:05:36 – Breaking down the five levels of leadership 00:07:27 – Liquid leadership and the reality of resetting your influence 00:08:48 – The five leadership multipliers 00:12:47 – The PSP flywheel: How emotion eventually produces results 00:14:46 – Using Tuckman's stages to normalize team friction 00:15:35 – Connecting the five pieces of the Greatest Marketer framework 🔗 Resources & links: Listen to the first episode in the series (mindset): powerful-marketers.com/stop-the-marketing-busywork/  Listen to the second episode in the series (strategy): powerful-marketers.com/fix-your-marketing-strategy/  Listen to the third episode in the series (marketing): powerful-marketers.com/stop-the-daily-marketing-firefighting-work-smarter-not-harder/  Listen to the fourth episode in the series (communication): powerful-marketers.com/marketing-messages-fail-without-communication-literacy/  Learn more about the book and the framework: thegreatestmarketer.com 👋 Who we are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you will find: Training and resources to sharpen your skills. Tactical spaces for LinkedIn, Instagram, AI, and more. Local and global meetups to stay accountable. Daily support from marketing professionals who understand your challenges. Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Access templates, automation tools, and a community that has your back. 👉 Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual  🌐 Let’s connect: Website: powerful-marketers.com Instagram: instagram.com/powerfulmarketers LinkedIn: linkedin.com/company/powerful-marketers  #powerfulmarketers #podcast #marketingcommunity #marketingpodcast #marketingbook #marketingleadership #leadershiptips 

Many businesses fall into the trap of focusing solely on customer acquisition while neglecting the systems required to retain the clients they already have. In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher speaks with Vance Morris, a customer experience expert and former Disney operations leader. Vance explains that rigorous internal systems do not stifle creativity or connection. Instead, they provide the mental bandwidth required for employees to deliver exceptional human service. This enables you to transition from a chaotic, reactive environment to a structured operation where "magic" becomes a predictable outcome of your processes. 💡 What you’ll learn in this episode: How systems provide the freedom to focus on empathy and human connection. The 80/20 rule of retention and why repeat customers drive higher profitability. The concept of "plussing" and how to systematically improve every touchpoint in the customer journey. Why live human interaction remains a massive competitive advantage in an automated world. Practical strategies for recording and standardizing workflows to ensure service consistency. Why the cost of keeping a customer is significantly lower than the cost of acquiring a new one. ⌛ Key Timestamps: 00:00:52 – Vance’s professional background and his journey from Disney to entrepreneurship 00:04:55 – Why systems provide the freedom to create magic in service 00:06:11 – The 80/20 rule: The profitability of customer retention versus acquisition 00:08:04 – Mapping the customer journey and the art of plussing your processes 00:13:43 – Why human contact is a modern competitive advantage 00:18:56 – How to build standard operating procedures (SOPs) 00:23:13 – Lessons from real-world service failures and successes 00:29:29 – How to move from ideas to implementation 🔗 Resources & Links: Get Vance’s free resource: 52 Ways to Wow Your Customer: wow52ways.com Connect with Vance Morris on LinkedIn: linkedin.com/in/vancemorris Visit Vance’s website: vancemorris.com Learn more about Mari-Liis Vaher’s book, The Greatest Marketer: thegreatestmarketer.com 👋 Who we are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals 👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual 🌐 Let’s connect: Website: powerful-marketers.com Instagram: instagram.com/powerfulmarketers LinkedIn: linkedin.com/company/powerful-marketers   #powerfulmarketers #marketingpodcast #customerexperience #customerretention #marketingsystems  #marketingtips #marketingcommunity

You can have a data-backed strategy and a perfect tactical plan, but if your communication fails at the final mile, your message becomes noise. Many marketing efforts fall short because they are built on the assumption that everyone interprets information the same way. True impact requires moving beyond your own intent and understanding how your audience actually processes what you say. This episode is the fourth part of our AI-generated podcast series on The Greatest Marketer book. In this episode, we focus on chapter 4, meaning we discuss how to close the communication gap by accounting for cognitive load, generational filters, and individual behavioral styles. What you’ll learn in this episode: The concept of communication literacy and why assumptions are the primary cause of breakdown. The public speaking scale: Why aiming for a "four to seven" on the nervousness scale leads to better performance than trying to be perfectly calm. Life curve theory and its impact on how much information a person can realistically process at different stages of life. The plus-minus-plus principle in communication: A structured framework for delivering objective feedback that prevents the listener from getting defensive. How generational filters from Boomers to Gen Z change how people perceive value and trust. Adapting communication style based on the DISC model: How to identify and speak to the dominance, influence, steadiness, or conscientiousness of your audience. Networking principles: Moving away from transactional "hunting" toward long-term relationship building. The GAINSx framework for professional conversations that create real connection. ⌛ Timestamps: 00:02:42 – The paper tearing exercise: a lesson in communication literacy 00:04:08 – Managing public speaking anxiety with the 1 to 10 scale 00:06:04 – How life curve theory dictates cognitive readiness 00:08:14 – The plus-minus-plus principle for objective feedback 00:09:49 – Navigating generational filters and historical context 00:14:07 – Using the DISC model to adapt your delivery 00:17:59 – The shift from transactional hunting to relational farming in networking 00:18:44 – Building deeper connections with the GAINSx model 🔗 Resources & links: Listen to the first episode in the series (mindset): powerful-marketers.com/stop-the-marketing-busywork/  Listen to the second episode in the series (strategy): powerful-marketers.com/fix-your-marketing-strategy/  Listen to the third episode in the series (marketing): https://powerful-marketers.com/stop-the-daily-marketing-firefighting-work-smarter-not-harder/  Learn more about the book and the framework: thegreatestmarketer.com 👋 Who we are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you will find: Training and resources to sharpen your skills. Tactical spaces for LinkedIn, Instagram, AI, and more. Local and global meetups to stay accountable. Daily support from marketing professionals who understand your challenges. Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Access templates, automation tools, and a community that has your back.  👉 Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual  🌐 Let’s connect: Website: powerful-marketers.com Instagram: instagram.com/powerfulmarketers LinkedIn: linkedin.com/company/powerful-marketers  #powerfulmarketers #podcast #marketingcommunity #marketingpodcast #marketingbook #marketingcommunication #DISC #marketingmessaging  

In an environment increasingly saturated by automated outreach and AI-generated content, the ability to build genuine human trust is a critical competitive advantage. Many business owners and marketers struggle to move past transactional interactions to create meaningful, long-term professional relationships. In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher sits down with Steve Spiro, known as the Master Connector. Steve is an inspirational keynote speaker and the author of The Tao of a Master Connector. A former shy introvert and a black-belt martial artist, Steve shares his personal journey of overcoming social anxiety to become a leader in professional relationship building. In the episode, Steve introduces his framework for shifting from transactional selling to transformational Business-to-Human (B2H) relationships. You will learn how to leverage your unique strengths to build a network rooted in authenticity, consistency, and mutual value. 💡 What you’ll learn in this episode: The four pillars of authentic connection: authenticity, others-focus, grit, and community. Why introverts have a natural advantage in networking through active listening and curiosity. Practical strategies for breaking the ice and starting conversations with strangers. The concept of Authentic Influence (AI) and how to use technology to support, rather than replace, human intuition. Why the real value of networking happens in the follow-up rather than at the event itself. ⌛ Timestamps: 00:02:42 – Steve's journey from introvert to Master Connector 00:05:45 – The four pillars of connection 00:08:37 – Networking as an introvert 00:11:26 – The art of meaningful conversations 00:14:12 – The importance of follow-up in networking 00:17:01 – ROI of networking and building relationships through the law of reciprocity 00:21:10 – Navigating the digital trust crisis with Authentic Influence 00:25:16 – Understanding grit, the B Zone, and the importance of community 🔗 Resources & Links: Visit Steve Spiro’s website: spiro-global.com Connect with Steve Spiro on LinkedIn: linkedin.com/in/stevespiro or via email: [email protected] Learn more about Mari-Liis Vaher’s book, The Greatest Marketer: thegreatestmarketer.com 👋 Who We Are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals 👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual 🌐 Let’s connect: Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #networking #relationshipbuilding #marketingtips #marketingpodcast

Most marketing managers start their day with a clear strategic agenda, only to be completely derailed by "urgent" messages and tiny crises. This reactive firefighting creates a culture where busyness is confused with impact, and strategic work is left untouched. This AI-generated episode is the third in the series, exploring the core concepts of chapter 3 of The Greatest Marketer. We discuss how to escape the exhausting trap of "busyness," streamline your marketing processes, and protect your most valuable asset: your focus. What you’ll learn in this episode: The marketing and sales continuum: Why treating these as separate departments leads to "locked doors" for your customers, and how to align them for better results. The high cost of distraction: Understanding why a three-minute interruption actually costs you 23 minutes of recovery time. The Golden Ratio of Powerfulness: How to balance intellectual, physical, and psychological factors to prevent burnout. MIP time: Why scheduling non-negotiable "Most Important Person" time is essential for deep, strategic work. The Work Smarter Flywheel: A five-part system to prioritize, plan, systemize, establish rhythm, and reflect. The marketing SLA: How using an internal Service Level Agreement protects your team from chaos and stops marketing from being treated like a "glorified drive-through window". The Content Flow Framework: Why you should "cook the turkey" (create one core asset) and then "make the soup" (repurpose it into multiple smaller assets) to end the content treadmill. ⌛ Timestamps: 00:02:14 – The story of Marge: why reactive firefighting kills productivity 00:03:14 – The staggering recovery time required after an interruption 00:04:00 – The Golden Ratio of Powerfulness and the 8-8-8 rule 00:05:01 – MIP (Most Important Person) time and defending your calendar 00:06:03 – Breaking down the Work Smarter Flywheel 00:07:16 – Implementing a marketing SLA to manage internal requests 00:08:15 – The Content Flow Framework 00:10:00 – Moving from vanity metrics to tangible business outcomes 🔗 Resources & links: Listen to the first episode in the series (mindset): powerful-marketers.com/stop-the-marketing-busywork/  Listen to the second episode in the series (strategy): powerful-marketers.com/fix-your-marketing-strategy/  Learn more about the book and the framework: thegreatestmarketer.com 👋 Who we are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you will find: Training and resources to sharpen your skills. Tactical spaces for LinkedIn, Instagram, AI, and more. Local and global meetups to stay accountable. Daily support from marketing professionals who understand your challenges. Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Access templates, automation tools, and a community that has your back. 👉 Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual  🌐 Let’s connect: Website: powerful-marketers.com Instagram: instagram.com/powerfulmarketers LinkedIn: linkedin.com/company/powerful-marketers  #powerfulmarketers #podcast #marketingcommunity #marketing #worksmarternotharder #marketingpodcast #marketingbook #AIinmarketing

In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher speaks with Gal Borenstein, founder and CEO of the Borenstein Group and author of Don't Believe the Hype: When Trust is on the Line. The conversation focuses on the critical need for brand resilience and trust as AI generated content increasingly fills digital channels. Gal explains why trust is now the most significant competitive advantage for technology and service companies. You will learn about the common pitfalls of AI adoption driven by the fear of missing out, the importance of leadership alignment, and how to maintain a human centric brand in an automated world. 💡 What you’ll learn in this episode: Why trust has become the only true competitive advantage in an era of mass automation. The impact of the digital trust crisis on business survival and brand authenticity. How the fear of missing out (FOMO) leads companies to adopt AI without strategic alignment. Why companies no longer fully own their narrative in an AI driven search environment. The distinction between transactional trust and human centric relationships. How to build an internal ecosystem of trust using the Guardian framework. The risks of mass replicating errors through AI and its effect on brand credibility. Why human judgment remains essential for cultural and value based decision making. ⌛ Timestamps: 00:00:57 – Why trust is the only true competitive advantage 00:02:08 – Aligning company values and business objectives 00:04:08 – How AI search impacts brand narrative and reputation 00:05:59 – Addressing the fear of missing out (FOMO) in AI adoption 00:09:00 – Why AI cannot replace human judgment and sound decision making 00:10:46 – The danger of mass replicating mistakes with automation 00:14:37 – Moving from transactional trust to human centric culture 00:20:12 – Reputation management: lessons from Warren Buffett 00:22:07 – Branding as what people say when you are not in the room 00:24:30 – Connect with Gal Borenstein and get the special book offer 🔗 Resources & Links: Connect with Gal Borenstein on LinkedIn: linkedin.com/in/galborensteinexecutiveprofile Visit the Borenstein Group website: borensteingroup.com Buy the book Don't Believe the Hype on Amazon: amazon.com/Dont-Believe-Hype-Executive-Resilient/  Learn more about Mari-Liis’s book The Greatest Marketer: thegreatestmarketer.com  👋 Who We Are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals 👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual 🌐 Let’s connect: Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #marketingtips #AI #AIinmarketing

In this episode of the Powerful Marketing Tips podcast, our AI hosts continue the deep dive into the core concepts of the book, The Greatest Marketer. This discussion focuses on Chapter 2: Strategy, addressing the critical disconnect between marketing departments and the C-suite. With 70% of CEOs reporting a lack of trust in marketing to deliver growth, the conversation explores the frameworks necessary to move from being a cost center to becoming a strategic growth engine. You will learn how to align your tactics with business goals using the Px model, the Business House framework, and the shift from a classic sales funnel to the Customer Journey Flywheel. What You’ll Learn in This Episode: The Px model: Using psychology, patience, and persistence to build trust The buttoning the jacket analogy: Why tactical success depends on the first strategic button The Business House framework: Aligning sales, marketing, and service as connected walls Why “proposing on the first date” is a common and costly sales mistake Shifting from a transactional funnel to a momentum-based flywheel The L.A.S.T. method for turning unhappy customers into brand advocates Why real consistency is about reliability rather than high-intensity burnout Why AI scales chaos when strategy is missing ⌛ Timestamps: 00:01:05 – Addressing the 70% CEO trust gap in marketing 00:02:08 – Moving beyond the 4 Ps to the Px model 00:04:12 – The buttoning the jacket analogy for strategic alignment 00:06:01 – Breaking down the Business House framework 00:07:48 – Avoiding the “first date proposal” in sales and marketing 00:09:11 – Why the Customer Journey Flywheel model replaces the traditional sales funnel 00:10:51 – Turning crises into opportunities with the L.A.S.T. technique 00:11:36 – Defining consistency as reliability rather than intensity 00:12:15 – Why AI efficiency cannot replace strategic human intuition 🔗 Resources & Links: Listen to the first episode in the series: powerful-marketers.com/stop-the-marketing-busywork/  Learn more about the book and the framework: thegreatestmarketer.com Use the free tool Marketing Strategy Clarity Builder (Lite Version): https://community.powerful-marketers.com/posts/free-resources-faq-marketing-strategy-clarity-builder-lite-version  👋 Who We Are: We are Powerful Marketers, a global community for marketers who are looking for support and alignment. Inside the Hub, you will find: Training and marketing resources to sharpen your skills Tactical spaces for Systems, LinkedIn, Instagram, AI, and more Local and global meetups to stay accountable Daily support from marketing professionals who  get you Build your strategy with us inside the Powerful Marketers Hub. Use the code PODCAST to join our premium membership for free for one month. Access templates, tools, and a community that supports your growth. 👉 Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual  🌐 Let’s connect: Website: powerful-marketers.com Instagram: instagram.com/powerfulmarketers LinkedIn: linkedin.com/company/powerful-marketers  #powerfulmarketers #podcast #marketingcommunity #marketingstrategy #marketingleadership #marketingpodcast #marketingbook #AIinmarketing

Shoppers face over 40,000 products in a typical supermarket. They rarely weigh the pros and cons for every item. Instead, the decision to buy happens in a single nanosecond. In this episode, Mari-Liis Vaher speaks with Jean-Pierre (JP) Lacroix, president of Shikatani Lacroix Design (SLD) and author of the ThinkBlink Manifesto. They discuss why the traditional focus on features and benefits often fails and how successful brands design for the "Blink Factor" by using shape and color to trigger instant emotional connections. 💡 What You’ll Learn in This Episode: The Nanosecond Reality: Most purchase decisions ignore logic. They rely on memory and emotion instead. The Seven Tenets: A practical framework for building emotional connections and future-proofing your brand. The Discipline of Simplicity: Communicating more than three messages on a package reduces consumer confidence. Social Purchasing: Why community and a sense of belonging are replacing traditional loyalty programs. AI as an Enabler: Moving artificial intelligence beyond efficiency to simulate empathy in customer service. ⌛ Timestamps: 00:00:39 – Introduction to the "Blink Factor" and the nanosecond decision 00:06:23 – The shift from functional features to emotional drivers 00:11:56 – Design as a marketing tool: Why confident brands use less clutter 00:18:23 – Measuring what matters: Moving beyond NPS to sentiment analysis 00:20:05 – The "Loneliness Pandemic" and the need for brand community 00:33:22 – How AI is reshaping brand experiences and customer service 00:41:23 – JP’s advice for C-suite leaders and resources 🔗 Resources & Links: ThinkBlink AI Assessment: A free tool to assess your brand against the seven tenets, available at sld.com  Free Book Chapter: Download the first chapter of the ThinkBlink Manifesto at sld.com Connect with Jean-Pierre Lacroix on LinkedIn: linkedin.com/in/jeanpierrelacroix  Learn more about Mari-Liis’s book The Greatest Marketer: thegreatestmarketer.com  👋 Who we are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals 👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual 🌐 Let’s connect: Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #marketingtips #branding #branddesign

In this episode of the Powerful Marketing tips podcast, you will hear an AI-generated conversation diving deep into Chapter 1 of The Greatest Marketer. If you often feel like a hamster on a wheel in marketing, then this episode is for you. We explore the archetype of "Marge," the hardworking marketing manager who is drowning in tasks yet struggling to prove her value. The discussion breaks down why "busyness" is often a trauma response to a lack of strategy and how constraints (like limited budget or time) can actually be your biggest competitive advantage. You will learn practical frameworks for regaining control, including the BPS Pyramid for personal sustainability and the concept of "Hurry Slowly." This episode shows you why putting on your own oxygen mask first is the most important step of leading your marketing. What you’ll learn in this episode: The "Marge" trap: Why veteran marketers often get stuck in a cycle of reactive task-doing to justify their budget, leading to burnout without business growth. The power of constraints: Why having unlimited resources often leads to waste, while limited budgets force you to make strategic, impactful choices. Marketing vs. Sales: Understanding that sales are transactional (the one-night stand), while marketing builds the long-term relationship and environment where sales happen naturally. The BPS Pyramid: A breakdown of the Basic, Psychological, and Self-fulfillment needs every marketer must meet to avoid anxiety and paralysis. MIP Time: Why scheduling "Most Important Person" meetings with yourself is the single most effective tool for combating information overload. Timestamps: 00:00 – Introduction: Why mindset is the foundation of marketing success 01:07 – The "Marge" Archetype: The trap of the busy badge of honor 03:12 – Why constraints (time and money) force better strategy 04:56 – The Road Trip Analogy: Moving from activity to destination 06:03 – Using SMART goals to escape vague ambitions 07:02 – "Hurry Slowly": A lesson from crisis psychology 08:09 – The BPS Pyramid: Physiological safety and professional development 11:00 – The 8-8-8 Principle and protecting your MIP time 🔗 Resources & Links: Book: GetThe Greatest Marketer book and resources: https://thegreatestmarketer.com/  Community: Join the Powerful Marketers Hub to connect with other marketers: https://powerful-marketers.com/hub/  👋 Who We Are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Practical training and resources to sharpen your skills ✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals who truly get it 👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual  🌐 Let’s connect: Website: powerful-marketers.com Instagram: instagram.com/powerfulmarketers LinkedIn: linkedin.com/company/powerful-marketers  #powerfulmarketers #podcast #marketingcommunity #marketingmindset #marketingleadership #marketingpodcast #marketingbook

In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Martšenkov cover three timely topics as the year draws to a close: managing holiday promotions, the necessity of rest, and preparing for the upcoming year. They begin by discussing the double-edged sword of seasonal sales. While discounts can drive immediate traffic, they often attract customers who lack genuine brand loyalty. Mari-Liis and Laura explore why competing on price can damage your long-term sales and why focusing on your unique value proposition is a sustainable alternative. The conversation then shifts to well-being and the importance of stepping off the "hamster wheel". Laura shares insights from her recent laptop-free vacation, explaining that taking time off is less about the time away and more about the preparation and mindset that allow it to happen. Finally, the hosts discuss how to set the stage for a successful new year. They share practical advice on organizing internal processes and reflect on the patience required to build long-term success. What You’ll Learn in This Episode: The risk of holiday discounts: relying heavily on price cuts can train customers to wait for sales rather than buying for value. Value over price: effective marketing focuses on service, product quality, and people rather than just being the cheapest option. Rest is strategy: stepping away from daily operations often leads to better solutions and renewed energy. Preparation enables freedom: planning ahead allows you to take vacations without negatively impacting client relationships or business momentum. The reality of growth: overnight success is a myth. Building a community or a brand takes years of consistent effort behind the scenes. Organizing for clarity: using the end of the year to clean up digital files and processes reduces anxiety entering the new year. Timestamps: 00:00 The Pros and Cons of Holiday Promotions 02:19 Why Post-Campaign Sales Drops Happen 05:48 The Importance of Rest and Vacation for Marketers 09:39 Using Time Off to Improve Business Systems 12:13 Preparing for the New Year and Organizing Processes 14:20 Reflecting on the Year and Long-Term Growth 🔗 Resources & Links: Book: Learn more about The Greatest Marketer book and framework: https://thegreatestmarketer.com/  Community: Join the Powerful Marketers Hub to connect with other leaders: https://powerful-marketers.com/hub/  👋 Who We Are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Practical training and resources to sharpen your skills ✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals who truly get it 👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code. 🌐 Let’s connect: Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #businessstrategy #marketingleadership #marketingpodcast  

Feeling unsure how to stand out on Amazon? In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher talks with Pasha Knish, CEO of AMZ Optimized, about what it really takes to succeed on Amazon today. Pasha shares how he moved from selling products to building a full-service Amazon agency, why market fit matters more than “hacks”, and the core steps to launch and grow on Amazon. They also walk through a live mini consultation for Mari-Liis’s book The Greatest Marketer and talk about how to use pre-orders, AI tools, and smart advertising to build visibility and trust. 💡 What You’ll Learn in This Episode: Why visibility on Amazon starts with market fit, not tricks How to use keyword research before you even decide what to sell The first critical steps to launching a product on Amazon When it makes sense to partner with an agency or freelancers How to scale an existing Amazon business using advertising and subscriptions Ways to expand your brand beyond Amazon into other markets and channels How AI is changing Amazon listings and search Simple experiments to test product demand before you invest in inventory Common myths about selling on Amazon and what still works now Practical tips for launching a book on Amazon using pre-orders and your existing audience ⌛ Key Timestamps: 00:05:07 – Navigating the Amazon marketplace and why market fit matters 00:10:08 – Strategies for success on Amazon and first steps for new sellers 00:14:57 – Building a brand beyond Amazon and why the platform should be part of an ecosystem 00:19:59 – Scaling and expanding your Amazon business with ads and catalog growth 00:24:27 – The evolution of AI in ecommerce and intent-based search 00:27:05 – Innovative tools and data strategies for Amazon sellers 00:29:36 – Quick wins and “hacks” to validate ideas and test demand 00:30:39 – Debunking myths about selling on Amazon 00:38:44 – Inspiration, mindset, and actionable takeaways 🔗 Resources & Links: Learn more about AMZ Optimized: amzoptimized.com Try the Amazon data tool: amzbrain.ai  Connect with Pasha on LinkedIn: linkedin.com/in/pasha-knish/  Learn more about Mari-Liis’s book The Greatest Marketer (now available on Amazon!): thegreatestmarketer.com  👋 Who We Are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals 👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual 🌐 Let’s Connect: Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers   #powerfulmarketers #podcast #marketingcommunity #marketingtips #amazonmarketing #ecommerce

Feeling like a hamster in a wheel with your marketing? In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura Martšenkov continue their unscripted conversation sparked by AI-generated questions. This time, the focus is on marketing leadership, proactive planning, and protecting your well-being. They unpack the idea of “hurry slowly”, why always being “busy” is not a badge of honor, and how to shift from reactive task-doing to clear, intentional leadership. You’ll also hear why MIP (Most Important Person) time, systemizing repetitive work, and healthier boundaries are non-negotiable if you want to lead sustainably instead of burning out. ⌛ Timestamps 02:39 The Importance of Proactive Marketing Leadership 05:41 Hurry Slowly: Balancing Urgency and Importance 08:04 Maximizing MIP Time for Strategic Work 10:54 Systemizing Recurring Marketing Activities 13:46 Empowering Teams Through Delegation 16:37 Understanding the Bigger Picture in Marketing 19:26 Protecting Against Burnout in Marketing 21:46 The Role of Relationships in Marketing Success 🔗 Related Resources Episode: We Let AI Interview Us (Here’s What Happened) Video: How MIP Hour Helps Increase Productivity Free resource: Marketing Workflow Setup Template Learn more about The Greatest Marketer book and framework 👋 Who we are We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Practical training and resources to sharpen your skills ✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals who truly get it Join the Powerful Marketers Hub – global community for marketing and business leaders Use code PODCAST for one month of premium access: https://powerful-marketers.com/hub/  🌐 Let’s connect Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #AIinmarketing #marketingpodcast #businesspodcast

In this episode of the Powerful Marketing Tips Podcast, host Mari-Liis Vaher speaks with Michael Kempner, Founder and CEO of MikeWorldWide (MWW), one of the top independent PR and marketing agencies in the US and UK. With over 37 years of experience guiding Fortune 500 CEOs, global organizations, and political leaders through high-stakes situations, Michael shares why every marketer needs a crisis plan and how reputation management has become essential for every business today. They talk about how to build trust before a crisis, how to communicate effectively under pressure, and why preparation can turn a problem into a brand-building opportunity. Michael also discusses the role of marketing, social media, and AI in today’s fast-moving communication landscape. What You’ll Learn in This Episode Why we all operate in a world of “permanent crisis” The key steps to creating a crisis communication plan How trust and transparency protect your brand The role of marketing and internal communication in a crisis Turning challenges into opportunities for reputation growth How social media and AI have changed crisis management Why preparation and empathy matter more than perfection Key Timestamps 32:11 How prepared companies build lasting trust 02:00 What counts as a crisis today 06:00 Building trust and relationships before you need them 11:00 How to create a practical crisis communication plan 17:00 Marketing’s role in crisis management 22:00 Managing social media, AI, and misinformation 30:00 Lessons learned: how preparedness builds resilience About Michael Kempner Michael Kempner is a recognized authority on reputation management, crisis communication, and corporate responsibility, and has advised many of the world’s leading executives and organizations. Michael has been named PRWeek’s PR Professional of the Year twice and was inducted into the PRWeek Hall of Fame in 2020. He also served on national boards and was appointed by President Obama to the White House Council for Community Solutions and as a Governor of the US Agency for Global Media. 🌐 Website: mww.com 💼 LinkedIn: Michael Kempner 📸 Instagram: @mww_pr 👋 Who We Are We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Powerful Marketers Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Global and local networking opportunities ✅ Daily support from marketing professionals who understand your challenges 🎁 Try the Hub for Free: Use code PODCAST for one month of free premium access. 👉 Join here Follow us: 🌐 Website: powerful-marketers.com 📸 Instagram: @powerfulmarketers 💼 LinkedIn: Powerful Marketers #powerfulmarketers #marketingpodcast #marketingcommunity #crisiscommunication #marketing #crisisplanning

In this fun episode of the Powerful Marketing Tips podcast, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov, do something different: they let AI take the role of interviewer. With zero preparation and plenty of curiosity, they answer thought-provoking questions about marketing, burnout, community, and how to work smarter in today’s fast-paced world. Mari-Liis and Laura share what they’ve learned about overwhelm, why “no one wins alone” is more than just a slogan, and how to avoid the most common mistakes businesses make with marketing. You’ll also hear their first impressions of AI (spoiler: they weren’t impressed at first), and how they now use it to support their creativity and strategy. If you’ve ever felt like marketing is too much, this episode will remind you that simplicity, collaboration, and clarity always win. ⏱️ Timestamps 00:01:00 – Early misconceptions about success in marketing 00:02:38 – The burnout moment that led to creating Powerful Marketers 00:05:16 – Why collaboration matters more than ever 00:08:29 – The biggest marketing mistake business owners make 00:11:36 – Keep It Super Simple: the K.I.S.S. mindset 00:13:00 – What failed campaigns can teach you 00:16:21 – First experiences with AI in marketing 00:18:32 – Where to invest a small marketing budget 00:20:10 – Turning data into real business growth 00:22:22 – The most common communication mistake 00:25:18 – Why assuming is the root of all problems 🔗 Related Resources Why No One Wins Alone: Inside the Powerful Marketers Hub How to Start Using AI in Marketing Without Feeling Overwhelmed Marketing Strategy Clarity Builder (Lite Version) 👋 Who We Are We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Practical training and resources to sharpen your skills ✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals who truly get it 🌐 Let’s Connect Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #AIinmarketing #marketingpodcast #businesspodcast

In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher speaks with Carrolee Moore, award-winning speaker, marketing strategist, and founder of The Podcast Pitching Society. Known as the "anti-social content marketer," Carrolee explains why she believes podcast guesting is one of the most powerful ways to grow visibility without relying on social media. She shares why trust is the real currency of visibility, how to measure it, and how to repurpose podcast appearances into lasting content. You’ll also learn why consistency doesn’t mean posting every day, but instead showing up with purpose where it matters most. What You’ll Learn in This Episode: Why Carrolee calls herself the anti-social content marketer How podcast guesting creates visibility and trust faster than social media Simple ways to repurpose podcast interviews across multiple channels Practical tips for finding the right podcasts to guest on How to measure trust in your business through retention and referrals The role of email marketing in building authentic engagement Key Timestamps: 00:03:06 – The Anti-Social Content Marketer's Journey 00:08:56 – Networking, referrals, and building real connections 00:14:45 – How podcast guesting multiplies your content and reach 00:20:46 – Finding the right fit podcasts 00:26:38 – The best ways to measure trust in marketing 00:29:37 – Building trust through email marketing Resources & Links: Learn more about Mari-Liis Vaher’s upcoming book The Greatest Marketer: thegreatestmarketer.com Connect with Carrolee Moore on LinkedIn Visit Carrolee’s website: carroleemoore.com Get access to Carrolee’s 4 week email podcasting course: https://carroleemoore.net/email-course  Join the Powerful Marketers Hub: use code PODCAST for one month free of premium access 👋 Who We Are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals 🌐 Let’s Connect: Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #marketingtips #marketingsupport

In this casual, non-scripted conversation, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov open up about their personal journeys in marketing, how they balance their different strengths, and why they created the Powerful Marketers Hub. They share the importance of knowing what gives and drains your energy, reframing mistakes as learning opportunities, and finding community support. You’ll also hear about the “Make It Happen” rooms inside the Hub, opportunities for young marketers, and how to get early access to Mari-Liis’s upcoming book The Greatest Marketer. ⏱️ Timestamps 00:01:45 – The Queen of Impossible Story 00:03:34 – Energy-Draining vs. Energy-Giving Tasks 00:05:30 – Why the Power Marketers Hub Was Created 00:08:57 – Mistakes Are Just Another Take 00:12:34 – Creating a Safe Space for Marketers 00:13:21 – Make It Happen Rooms 00:23:17 – Secret Code for Podcast Listeners 00:24:04 – Early Access to Upcoming Book 🔗 Related Resources Be the first to access the upcoming book The Greatest Marketer How to Build Effective Marketing Systems That Actually Work Join the Powerful Marketers Hub 👋 Who We Are We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals   🌐 Let’s Connect: Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #marketershub #businessgrowth #marketingsupport

Feeling overwhelmed or inconsistent in your marketing? It’s not you—it’s your system (or lack of one). In this episode, Powerful Marketers co-founders Mari-Liis Vaher and Laura Kukemelk walk you through building smarter marketing systems using the 8-step SYSTEMIC framework. Learn how systems can actually support your creativity instead of stifling it—and how to make them work for you, not against you. ⏱️ Timestamps: 00:02:15 – Why systems aren’t as boring as they sound 00:06:45 – Breaking down the SYSTEMIC framework 00:08:20 – How to document and delegate like a pro 00:12:30 – Using AI to make your system smarter 00:17:15 – Tracking progress and continual improvement 🔗 Related Videos & Resources: How to Start Using AI in Marketing Without Feeling Overwhelmed How MIP Hour Helps Increase Productivity The 5 Pillars of Becoming the Greatest Marketer in the World 👋 Who We are: We are Powerful Marketers—a global community where marketing and business leaders connect, collaborate, and grow. Inside the Powerful Marketers Hub, you’ll find everything you need to build clarity and momentum in your marketing: ✅ Training & Resources – Hands-on guidance to sharpen your skills and strategy ✅ Tactical Marketing Spaces – Actionable rooms for Systems, LinkedIn, Instagram, AI & more ✅ Events & Networking – Because no one wins alone ✅ Daily Expert Support – Get real-time help from marketing pros who get it   👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Access templates, automation tools, and a community that has your back. Sign up and enter the code HERE. 🌐 Let’s Connect! 🔗 Website 📸 Instagram 💼 LinkedIn   #powerfulmarketers #podcast #marketingcommunity #marketingsystems

In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai Peksén and Mira Thimmayya. Together, they dive into the human side of personal branding—how to build your professional identity on LinkedIn in a way that actually feels like you. This conversation is packed with real-world insights, memorable stories, and plenty of laughs! Practical Tips for LinkedIn Personal Branding: Start small: One post per week is still consistency. Engage: Comments are mini-posts and powerful conversation starters. Focus: Stay within your niche to establish credibility. Use video: Build trust faster by letting people see and hear you. Social proof matters: Ask for and give recommendations on LinkedIn. Timestamps: 08:00 – Be yourself (even in serious industries) 16:10 – Thought leadership tips 28:20 – Avoiding overwhelm and finding your consistency 37:40 – The STICKY Method explained 45:20 – Songs, quotes, and final takeaways Links: Connect with Mai Peksén: https://www.linkedin.com/in/maipeksen/  Connect with Mira Thimmayya: https://www.linkedin.com/in/mirathimmayya/  Continue the Conversation in the Hub: Want more tips, templates, and training on personal branding and AI marketing? Join the Powerful Marketers Hub and use the promo code PODCAST for 1 month FREE.  

Many marketers are eager to use AI to work smarter, not harder—but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing. They reveal how to start small, stay strategic, and actually enjoy experimenting with AI tools. Plus, they walk you through the Powerful Marketers Hub’s 4-Week AI Marketing Challenge designed to guide you step-by-step without needing a technical background. 4-Week AI Challenge: Week 1: Build your custom GPT—your personal AI marketing assistant Week 2: Design social media carousels using Gamma (no design skills needed) Week 3: Repurpose blog posts into videos using Pictory Week 4: Automate repetitive tasks using Zapier and ChatGPT Quotes: "You have to approach AI as if you approach a new employee or a new assistant." - Laura Kukemelk “I Iove brainstorming with it because sometimes it has great ideas, but oftentimes I'm challenging AI as well. I'm telling it, why do you think like that?” - Mari-Liis Vaher "Right now we are in the AI bubble, so-called. So if you don't start and you think that it's going to go away, then I don't think it's going to go away." - Laura Kukemelk “We really want to make this as simple as possible for everybody because we know we need AI, but oftentimes we are too afraid of starting using it." - Mari-Liis Vaher Timestamps: 00:00:18 Overcoming fears of using AI in marketing 00:04:00 AI brainstorming techniques and use cases 00:08:50 Using C.R.A.F.T. for effective AI prompts 00:12:06 Custom GPTs for specific tasks Join the Challenge inside the Powerful Marketers Hub Create a premium account in the Hub and use the code PODCAST for your first month free. 

In today’s marketing world—where burnout is high and clarity feels rare—many professionals struggle to connect daily effort with long-term impact. So how do you rise above the noise, align your strategy with your goals, and grow without burning out? In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, reflect on their 10+ year journey and introduce the 5 Pillars of Becoming the Greatest Marketer of the World. This insightful conversation is inspired by the upcoming Greatest Marketer book and offers practical steps to help you regain control, build trust, and lead with intention. 💡 The 5 pillars are: Mindset Strategy Marketing Communication Leadership 💬 Noteworthy Quotes: “I believe that marketing is more important than sales. I know it sounds crazy or maybe even bold, but I think when sales is closing deals, then marketing beforehand builds these relationships and makes this deal even possible.” — Mari-Liis Vaher  “Allocate strategy and planning time to your calendar, especially at the beginning of any new project. Taking a few hours to create an actionable plan will make it much easier to execute and ensure you won't forget any important details that can happen when you are constantly running like a hamster in a wheel.” — Laura Kukemelk  "By creating a rhythm for your audience through consistent action is how you build know-like-trust in the marketplace.” — Mari-Liis Vaher “Repurpose, be smart and don't overwhelm your followers.” — Laura Kukemelk ⌛ Timestamps: 00:08:22 – Mindset and Personal Growth 00:16:06 – Importance of Planning and Strategy 00:28:45 – Marketing Execution and Misconceptions 00:38:27 – Power of Effective Communication 00:45:33 – Leadership and Delegation   🔗 Links: Download the Free Productivity Guide: https://powerful-marketers.com/productivity-guide Join the Powerful Marketers Hub: https://powerful-marketers.com/hub Join the Book Launch Team: https://powerful-marketers.com/book 🩷 If you enjoyed this episode, please subscribe to our podcast for more insights on mindset, strategy, marketing, communication, and leadership. Leave a review and join the conversation inside the Hub.

In this episode of the Powerful Marketing Tips podcast, we dive into the world of next-generation marketing with two inspiring young marketers, Kirke Joost and Gerrit Lehe. Both guests share their unique journeys and insights into the marketing industry, highlighting their experiences and the challenges they've faced along the way. The conversation is facilitated by host Mari-Liis Vaher. Timestamps: 08:20 Building a marketing agency 12:00 Advice for aspiring marketers 16:11 Importance of community support (Free access to Powerful Marketers Hub!) 21:16 Offering feedback to next generation marketers 25:00 Ambitions for growth and teamwork 30:18 Final advice for aspiring marketers Noteworthy Quotes: "Even if your dream is so delusional, you're going to end up near it, because you're working the hardest. And you're hoping for it. So just be delusional." — Gerrit Lahe "The hardest part is starting. And after that, the only way is up. Even if it doesn't work out, you get experience." — Kirke Joost “Even if you have doubters and no-sayers, just prove them wrong.” — Gerrit Lahe "On social media, everything is surface level and there’s a lot of fuss. In the Hub, everything is organized and you can go through the materials and actually learn. " — Kirke Joost Links: Connect with Kirke and Gerrit: https://www.kirkejoost.com/  Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/ If you enjoyed this episode, please subscribe to our podcast for more insights on marketing, networking and building relationships. We'd love to hear your thoughts! Leave a review on your favorite podcast platform and join the conversation inside the Hub. 

In this episode, Mari-Liis Vaher hosts a lively discussion with networking experts Frank Agin and Terry Bean about the challenges of building trust and relationships in the digital era. The trio delves into the importance of genuine connections and the art of communication, especially amidst the overwhelming nature of online interactions. They share personal insights, techniques for effective networking, and practical takeaways for listeners seeking to establish meaningful relationships. 💭 Main Topics Discussed: The evolution of networking and how technology has changed relationship building The significance of trust in business relationships Common pitfalls in online communication and ways to counteract them Practical tips for building genuine connections Personal strategies for overcoming mental exhaustion and staying motivated 💡 Key Insights: Trust Building: "Do what you said you would do" — Terry Bean emphasizes this straightforward principle for establishing trust in business. Communication Challenges: Written communication can lead to misunderstandings due to tone misinterpretations, underscoring the importance of active listening. Intentional Connection: Mari-Liis Vaher mentions that building relationships should be purposeful and not merely a numbers game of online connections.  Less is More: Frank Agin advises focusing on fewer relationships but investing more time and effort into them for deeper connections. 🗣️ Notable Quotes: "The best way to build trust in business is to deliver what you promise." — Terry Bean "We have two ears and one mouth for a reason." — Mari-Liis Vaher "When it comes to building relationships and building trust, really nothing has changed. All technology allows us to do is to do it farther and faster." — Frank Agin ⌛ Timestamps: 02:40 - 06:59: Introductions of the guests 07:00 - 11:40: Insights on technology's effect on networking 12:00 - 15:05: The importance of intentionality in relationships 23:15 - 29:00: Personal stories on networking experiences 30:00 - 32:10: Discussion on values and commonalities in networking 39:50 - 42:55: Key strategies for building connections 🔗 Links: Connect with Frank Agin: Website: https://frankagin.com/ LinkedIn: http://linkedin.com/in/frankagin Connect with Terry Bean: Website: https://trybean.com/ LinkedIn: https://linkedin.com/in/terrybean Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/ Get early access to the book The Greatest Marketer of the World: https://powerful-marketers.com/book/ If you enjoyed this episode, please subscribe for more insights on marketing, networking and building relationships. We'd love to hear your thoughts! Leave a review on your favorite podcast platform and join the conversation inside the Hub. Let’s turn today’s overwhelm into tomorrow’s trust!

Many agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line. In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder of Powerful Marketers, sits down with Marcel Petitpas, CEO and co-founder of Parakeeto. Marcel specializes in helping agencies track the right metrics to improve profitability and make data-driven decisions. 💭 Key discussion points: 1️⃣ Why profitability matters more than revenue? 2️⃣ The Four MVPs Process (minimum viable problem, point of view, process, product) 3️⃣ The Channel Maturity Model 4️⃣ When to add a new channel to your marketing activities? 5️⃣ How to build effective funnels?   🔗 Links mentioned on the episode: Free Toolkit for agencies Parakeeto Foundations Course New Book: “Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control” by Dan Martell, Matt Verlaque, Johnny Page, and Marcel Peptitas  Get in touch with Marcel Peptitas and Parakeeto: Parakeeto website: www.parakeeto.com    Marcel’s website: www.marcelpetitpas.com     Personal Social Media handles: Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/   Instagram: https://www.instagram.com/marcel.petitpas/     Facebook: https://www.facebook.com/agencyprofitability    Company Social Media handles: Instagram: https://www.instagram.com/getparakeeto/     Twitter: https://twitter.com/Parakeeto    TikTok: https://www.tiktok.com/@getparakeeto    Facebook: https://www.facebook.com/parakeeto   💡 Submit your own marketing challenge or topic you'd like for us to discuss in a future episode: https://powerful-marketers.com/podcast/ 🌟 Join the Powerful Marketers Hub for in-depth discussions on marketing, sales, leadership, and more: https://powerful-marketers.com/hub/  #marketing #marketingpodcast #marketingtips #marketingstrategy #marketingchallenges  

In the rapidly evolving landscape of the skin care industry, particularly in the realm of natural products, brands face unique marketing challenges and opportunities. This podcast episode with Mai-Liis Kivistik, the creator of MaiWistik, highlights the journey of a skin care entrepreneur navigating the complexities of entering new markets and exploring local partnerships for growth. This strategy enhances brand credibility, fosters customer loyalty, and ultimately drives sustainable business success. Listen to the full interview, hosted by Mari-Liis Vaher, the creator of Powerful Marketers, for valuable insights and tips.   💬 Key discussion points: ➡️ Understanding Local Markets ➡️ Building Credibility and Trust ➡️ Cost-Effective Marketing Strategies ➡️ Embracing E-commerce Opportunities   🔗 Links: Connect with Mai-Liis Kivistik on LinkedIn: https://www.linkedin.com/in/mai-liis-kivistik/ Discover MaiWistik brand: https://www.maiwistik.eu/ 💡 Submit your own marketing challenge or topic you’d like for us to discuss in a future podcast episode: https://powerful-marketers.com/podcast Discover podcasts and apply as a guest: https://www.listennotes.com/ Contribute to local media articles: https://www.helpareporter.com   🌟 Join the Powerful Marketers Hub for in-depth discussions on topics similar to this: https://powerful-marketers.com/hub/   #marketing #digitalmarketing #marketingpodcast #marketingeffectiveness #marketingtips #marketingstrategy #marketingcasestudy

In today’s fast-paced world, it’s easy to feel overwhelmed by endless to-do lists, constant notifications, and the never-ending demands of our work and personal lives. Many of us find ourselves multitasking, thinking we’re getting more done, but instead, we’re only draining our energy and lowering our productivity. In this Powerful Marketing Tips podcast episode, Mari-Liis Vaher from Powerful Marketers walks you through a unique concept: MIP Hour and what it can do for your productivity. The MIP Hour stands for Most Important Person Hour—and yes, that person is YOU. Just like how you’re instructed to put on your own oxygen mask first when flying, the MIP Hour is about prioritizing your most important task of the day without distractions, so you can work smarter and more efficiently. Timestamps: [00:02:00] The Dangers of Multitasking [00:07:00] Benefits of Single-Tasking [00:09:10] Using the Pomodoro Technique [00:12:46] Blueprint for MIP Hour   Download the MIP Productivity Guide: It includes step-by-step instructions for setting up your MIP Hour, tips for overcoming common challenges, and suggestions for making the MIP Hour a regular part of your routine: https://powerful-marketers.com/productivity-guide/    Join the Powerful Marketers Hub for inspiration, growth and support: https://powerful-marketers.com/hub/ 

In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay's Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses. 💭 Quotes: "People need to see you an average of seven times before they take action.” (00:04:46) "Our mission is to make world-class advertising accessible to everyone." (00:07:37) "Think of your advertising strategy as a way to reach new customers in an efficient manner and stay with them throughout the customer journey." (00:10:50) "Stick with a plan that you feel like even if it's only 75% solid, stick with it. You'll see better results with that consistency than you will from just trying to change every week and not knowing if the change is meeting customer needs." (00:15:57) " If you neglect it and you say, I'm only going to do what I can measure to have immediate results, you're going to end up doing very little and your competition is going to build their brand over time." (00:21:24) ⌛ Timestamps: [00:04:46] Importance of Full Customer Journey [00:12:18] Simplicity in Advertising Messaging [00:14:32] Metrics for Measuring Advertising Success [00:21:14] Brand Awareness and Long-term Growth [00:28:37] Advice for New Business Owners   🔗 Links: Connect with Aditya Varanasi: Website: https://www.awarity.com/ LinkedIn: https://www.linkedin.com/in/adityavaranasi/ 💡 Join the Powerful Marketers Hub to connect with marketers and entrepreneurs from around the world: https://powerful-marketers.com/hub/ ⭐ Give feedback on this episode: https://powerful-marketers.com/podcast/ 

Feeling lost at sea with your marketing efforts? You’re not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don’t know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy. 💭 Quotes: “When you are all over the place, you overwhelm yourself and also your potential customers.” (00:01:21) “The clearer you become with who you can serve and how you can serve them, the easier it is for those people to find you.” (00:02:31) "In a crowded marketplace, clarity is really what sets you apart better than anything else." (00:06:14) “And I know that marketing can feel like a puzzle, but it's actually quite simple because it is all about building this know, like and trust.” (00:08:34) “There are many little details that need to be clarified in order for your marketing to run smoothly. And also don't forget about the metrics table because you need to measure what is happening and what is working, what is not.” (00:11:42) “A successful strategy takes time to yield results, right? So stay committed and be ready to adapt changes if needed." (00:13:40) ⌛ Timestamps: [00:02:14] Clarity, Focus and Their Impact on Marketing Success [00:07:41] Strategy Building Tool: Step 1 (Gaining Clarity) [00:10:10] Strategy Building Tool: Step 2 (Client Journey Flywheel) [00:11:09] Strategy Building Tool: Step 3 (12-Month Marketing Plan) [00:12:03] Strategy Building Tool: Step 4 (Metrics) 🔗 Links: Download the Strategy Building Tool + 12 Month Marketing Plan: https://powerful-marketers.com/12-month-marketing-plan/ Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/  Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Approaching different personalities in sales and marketing is crucial for success in the business world. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Terry Bean, an experienced leadership speaker and coach, on the importance of understanding and adapting to different behavioral types. Terry introduces the concept of the four primary drivers of behavior and shares how to recognize and leverage these drivers to effectively engage with different personality types and tailor marketing strategies to meet their needs and preferences. 💭 Quotes: "We're going to take a deep dive into all of that and kind of give you a cheat code for communicating the right way with the people you're communicating with." (00:02:27) “If you're in a negotiation with someone that is a high fire element, it's probably going to be a win-lose scenario where they're going to seek to win and they don't care that you lose. So, not a very empathetic group of people, but definitely the type of people that in crisis management, you want someone who is high fire in charge. They are decisive, they are quick, they will get people moving.” (00:10:14) “If we're trying to communicate with water folks, if we're trying to sway them, we want to talk about how we're bringing people together. We want to talk about community. We want to talk about how it's going to help the betterment of society. Right? Because that's their drive.”  (00:16:17) “If you're trying to engage an air person, you want to give them enough detail so they're not bored, but not so much that they're just like, I'm out, doesn't matter. But you want to show them how they're going to acquire learning, how they're going to acquire growth, right?”  (00:22:32) "Earth people need facts. They need case studies. They need lots of detail and lots of social proof." (00:27:27) ⌛ Timestamps: [00:10:19] Fire element characteristics [00:16:26] Water element characteristics [00:19:10] Air element characteristics [00:26:59] Earth element characteristics [00:36:25] Elements in organizational culture 🔗 Links: Connect with Terry Bean: Website: https://trybean.com/  LinkedIn: https://www.linkedin.com/in/terrybean/  Other links mentioned on the episode: Free assessment: https://trybean.com/behavioralelements   Special offer: Assess, Analyze, and Apply: https://trybean.com/besessions 💡 Join the Powerful Marketers Hub to connect with marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/ ⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/

Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller's and buyer's mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of "Streetwise to Saleswise," share their insights on creating positive sales experiences.  💭 Quotes: "The challenge is it really doesn't matter how good the product or service is if you're not able to effectively communicate the message to others." (00:10:26) “A sales professional, by the very nature of what they do is simply discovering what that other person does need, does want, does desire and helping them to get it." (00:14:14) “It's what I define as a fusion point. And it's that moment in time when positive emotion and logic merge and combine." (00:16:14) “Well, you know, in my opinion, marketing is what creates the environment, the culture that when you reach out in a sales process, they're willing to listen and they're willing to say yes to you." (00:20:19) “Your influence is determined by how abundantly you place other people's interests first.” (00:25:12) “Giving and receiving are not opposite concepts. They're simply two sides. It's a balance.” (00:27:33) “It's 100% about how that prospect's life changes, either personally or professionally, and how their life gets better.” (00:37:49) “AI's a great intern. Just don't let it be the one who's in charge.” (00:48:06) ⌛ Timestamps: [00:10:04] Inspiration Behind "Streetwise to Saleswise" [00:19:15] Sales and Marketing Alignment [00:24:08] The Five Laws from "The Go-Giver" [00:29:51] Creating Fusion Points [00:47:45] The Role of AI and Technology in Sales Relationships   🔗 Links: Connect with Bob Burg: Website: https://burg.com/  LinkedIn: https://www.linkedin.com/in/bobburg/  Connect with Jeff C West: Website: https://jeffcwest.com/  LinkedIn: https://www.linkedin.com/in/jeffcwest/ Other links mentioned on the episode: fusionpoints.com streetwisetosaleswise.com SalesWiseLive.com 💡 Join the Powerful Marketers Hub to connect with like-minded marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/ ⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Employer branding is crucial for attracting top talent to a company. In fact, employer branding and marketing efforts must be aligned, as the image a company projects through its marketing directly impacts its ability to attract and retain quality employees. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Laura Kassin, CEO of a recruitment company Personalileidja, that specializes in helping small businesses find the right talent for their needs. 💭 Quotes: “Asking feedback is something that you should do in every stage. Even if you're doing the recruitment campaign, you can ask for feedback. For example, why did you decide to apply? What have you heard about us? What do you know about us? And when the campaign is over you can ask for feedback like how did you like the recruitment process, how can we improve it?” (00:04:21) “So you need to have a really clear picture in your mind as a leader about who it is exactly that you want to find. It's exactly the same as in marketing. You need to have this perfect persona in your mind.” (00:06:53) “Of course, yeah, it depends on the role, how many steps you need to have. But something I definitely recommend is first, of course, an interview. And there are some nuances about that. You should always have like a prepared, let's say, like a base document where you have the same questions, the same script that you want to ask everybody. And then, of course, some practical tests as well, and something to test the personality.” (00:08:30) “Nowadays you don't have to take one full-time employee. You have so many other options. You can use virtual assistants, you can have part-time people, you can have independent partners who are, you know, subcontractors basically.” (00:10:37) “If the person has a growth mindset and they share your company values and they have a good attitude, then they can learn anything. And, you know, most of the time there's always something that you need to teach.” (00:12:52) “So for me it's quite pointless to go and waste the whole interview on what have you been doing in your previous jobs. What you should be asking is what kind of results have you been producing in your previous jobs. What kind of long-lasting value have you done, achieved, created? If you leave your current job, what is going to stay there to remind everybody of what a great employee you were?” (00:16:25) “Everything starts from within. So, for example, if you have a product as well, you can have the best packaging, the best ads, the best marketing. But if the product itself, it sucks, then, you know, word is going to travel and people are not going to buy it soon anymore. And with the workplaces, it's the same thing. If the culture is rotten, then people are going to know about it.” (00:28:28) ⌛ Timestamps: [00:02:06] Why Employer Branding Matters? [00:06:25] How To Recruit The Right Talent? [00:15:15] Interview Questions And Scenarios [00:21:49] Practical Tests In Recruitment 🔗 Connect with Laura Kassin: Website: https://personalileidja.ee LinkedIn: https://www.linkedin.com/in/laura-kassin-personalileidja/ Facebook: https://www.facebook.com/laura.kkassin 💡 Join the Powerful Marketers Hub to connect with Laura Kassin and other like-minded marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/ ⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Understanding and engaging clients is crucial for the success of any business. It involves building strong relationships with clients and prospects, fostering loyalty, and turning potential clients into long-term partners. By understanding what makes people tick and using effective communication strategies, businesses can overcome challenges in client engagement and improve productivity. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Alan Stevens, an international profiling and communication specialist. His expertise in human pattern recognition has made him a sought-after specialist, regularly featured in national television, radio, and the world's press. Quotes: "Your facial features tell us everything about your personality." (00:06:50) "Well, I'm talking about personality, how somebody likes to think and process, not what they're thinking and processing." (00:19:20) "Because if we don't connect with them, like tune our transmitter into their receiver, the other person's not comfortable." (00:22:23) "Yes, if I can read the person, I know how to talk to them the best way, I can really connect with them, I can therefore find out more about what they really need and what they really want, and then I can then show that I've got a service that will provide that, removing their worry, removing their stress, saving them time, saving them money or making them money, and giving the emotional feelings that they want. And the person goes, well, I might be paying $10,000 for something, but I'm making five, 10 times that amount in the return." (00:29:47) “If I talk about you to other people, 80% of people will listen to me. If you talk about yourself to the same people, the statistics show that about 7% will listen to you. That's why advertising doesn't work really well because they haven't got to know and like you at that point.” (00:32:33) “No, you put your staff first. You treat them in a way in which they feel that they belong, they contribute, they're valued, because everybody needs that to be productive. And then they will be the ones who actually deal with your customers. So when you put your staff first, you're actually putting your customers first.” (00:33:33) Timestamps: [00:04:26] Understanding Human Pattern Recognition [00:10:48] Live Demonstration of Profiling [00:20:39] Benefits of Profiling in Business and Marketing [00:34:08] Utilizing DISC Profiles in Conjunction with Face Profiling Links: Connect with Alan Stevens: Website: https://www.alanstevens.com.au  LinkedIn: https://www.linkedin.com/in/readingfaces/  Facebook: https://www.facebook.com/ReadingFaces/   💡 PS! If you’d like to learn more about the topic, then you can find the link to Alan’s free course inside the Powerful Marketers Hub: https://community.powerful-marketers.com/ 🌟 Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Curious about how to navigate the marketing landscape in 2024? Tune in to this episode to discover the top 5 marketing trends expected to happen this year. Mari-Liis Vaher, the co-founder of Powerful Marketers, delves into each trend, highlighting key opportunities and ways to overcome possible obstacles.   Timestamps: (00:01:18) Trend #1: Relationship-Driven Marketing (00:02:34) Trend #2: Mix and Match AI-Driven and Real Interactions (00:04:33) Trend #3: Ethical and Sustainable Marketing (00:05:38) Trend #4: Marketing and Sales Alignment Through Data Analysis (00:06:58) Trend #5: Content is Still King, but Social Proof Is Queen   📖 Read the blog post on the same topic: https://powerful-marketers.com/top-5-marketing-trends-in-2024/ ✅ Join the Powerful Marketers Community: https://community.powerful-marketers.com/ ✍️ Leave feedback: https://powerful-marketers.com/podcast/

Most people start a business with the hope to gain more freedom, yet often find themselves drowning in a sea of responsibilities. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Nick Cramp, a seasoned professional with three decades of entrepreneurial experience. As a coach, Nick primarily works with adolescent leaders, who are leaders of businesses that have been successful but need to transition to maintain that success and become less dependent on the owner-founder. Tune in to the episode to find out how to stop being the biggest bottleneck of your business. Quotes: "My book is also my philosophy, which is better before bigger." (00:02:27) “And I think that's what keep businesses small is that desire or the need in the owner to control too much.” (00:04:47) “I think the structure needs to evolve where their role becomes smaller and they grow these other roles around them so that they can dip in and out of those areas, but the accountability for that area sits with somebody else.” (00:07:09) “Yeah, the second thing is that we haven't actually laid down an organizational playbook. We haven't articulated well enough what we want to happen at each stage in the business, because it's in our head and we do it naturally. And we expect other people bizarrely to understand what we understand without telling them.” (00:12:28) “We half-delegate which is like being partially pregnant. It just isn't a thing. It's either their responsibility or my responsibility and it's far easier if it sits with a single person rather than it being a joint situation.” (00:18:37) “The best leaders are the ones that have objectivity from a detached viewpoint." (00:24:32) “I think the four steps are important because you owe it to yourself. I think you owe it to yourself, but you also owe it to your future self.” (00:29:05) Timestamps: [00:07:09] Organizational structure needs clarity and flexibility. [00:07:09] Playbook with clear guidelines. [00:18:20] Delegate accountability for effective leadership. [00:23:46] Objective detachment in business. Links: Connect with Nick Cramp: Website: https://www.nickcramp.com/ LinkedIn: https://www.linkedin.com/in/nickcramp/  YouTube: https://www.youtube.com/@nickcramp/  Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Networking for referrals can be a valuable strategy for business owners and professionals looking to expand their reach, increase visibility, and create potential partnerships. However, many people find themselves overwhelmed by networking and frustrated by the lack of referrals they receive. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Frank Agin, a thought leader in business networking and professional relationships since 1997. Frank shares his insights on 3 common mistakes people make when networking. Quotes: "There have been studies done at Harvard. It was done over years and years. But loneliness is worse for your health than smoking. We need people in our lives." (00:03:01) “We do business with those we know, we like, we trust.” (00:08:32) "And it's entirely possible that there are people out there, they're known, and they're liked, but people don't necessarily trust them. And I always tell people there's really two aspects to trust. One aspect of trust is they have to believe in your honesty. And then the second aspect of trust is that they have to believe in your reliability or your capability.” (00:09:58) “[My parents], they knew me. They liked me. They trusted me. I never got a referral from my parents. Never. You know why? Because I never explained to my parents what a good referral would be for me.” (00:13:57) “But if they don't know how to recognize opportunities, you're not going to get a referral." (00:14:32) “And I tell people, it's your job. If you're looking for referrals, it's your responsibility to get the people around you to understand what it means. It's not their responsibility to learn all about you.” (00:17:40) “And we need to empower people with that language. When you see this, recognize me. When you hear this, recognize it could be a good opportunity for me.” (00:29:04) “But the exercise I give in my organization is, what I tell people is, don't tell me what you do. Don't tell me you're a marketer. Tell me when you do it.” (00:33:36) Timestamps: [00:02:53] Why should we network? [00:07:53] Mistake #1: There is no relationship [00:12:55] Mistake #2: Failure to create recognition [00:24:07] Mistake #3: Not knowing how to talk about what you do Links: Connect with Frank Agin: Website: https://frankagin.com/  LinkedIn: https://www.linkedin.com/in/frankagin/  Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

As a business owner or marketer, you surely understand the importance of generating leads to grow your business. But how can you attract high-quality leads and stand out from your competitors? The answer lies in offering valuable resources, called lead magnets, that capture the attention and contact details of your target audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore seven powerful lead magnet ideas that can help you generate quality leads and nurture them into loyal customers.  Quotes: “A lead is someone who could potentially be a great fit for your business and vice versa.” (00:01:16) “And as you get their emails, you can keep on building that relationship and nurturing that relationship until they are finally ready to become your customer.” (00:02:29) “So when you build your own email list, you will have the power to decide how you communicate to them, how often you do that, and of course you can choose what kind of messages you send them.” (00:03:38) “Gathering emails is very crucial, but I just want you to think of the way that you gather those emails because there are a lot of laws and regulations about privacy and data protection as well.” (00:04:18) "So definitely think regarding your own business, is there a template or a tool that you can build that makes your customers or potential customers' lives a lot easier because people are actively searching for solutions like that all the time." (00:07:50) “And just to recap, what we talked about were templates and tools, video courses and webinars, ebooks and white papers, product trials, strategy goals, quizzes and tests and giveaways and discounts.”  (00:16:36) Timestamps: (00:06:09) Templates & Tools (00:08:06) Video Courses & Webinars (00:10:30) Ebooks & White Papers (00:12:02) Product Trials (00:13:12) Strategy Calls (00:14:14) Quizzes & Tests (00:15:37) Giveaways & Discounts   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Embracing advertising for business growth is crucial in today's digital age, however for most business owners the ever changing landscape of digital ads is too overwhelming. In this episode, Mari-Liis Vaher from Powerful Marketers interviews Janet E Johnson to discuss the challenges and frustrations of running digital ads and how to make advertising money count. Together, they explore strategies to avoid common pitfalls and achieve measurable results in marketing efforts. Tune in to learn how to navigate the world of digital ads and maximize your advertising ROI. Janet E Johnson is an ad agency owner, coach, worldwide speaker and podcaster that specializes in helping business owners get a return on their investment. She has generated millions of dollars for clients with their Online Sales Funnels, Facebook, Instagram and TikTok advertising.  Quotes: “What I found was that the return on investment was much more difficult to get with doing just posting compared to doing ads. Because with ads, you can learn from the data and the analytics and you can shift and scale it up to really know and make that profit." (00:02:59) "AI and the algorithms got so smart lately that the possibility of using a broader audience and letting the ads do the work for you can happen as well.” (00:04:57) “So if you have the goal of a conversion or a purchase even, then they're more likely to find people that would actually convert or buy.” (00:07:06) “Well, I mean, the ads will work from the get go. I mean, they're going to work, but they could be really expensive.” (00:09:33) “The more budget you have, obviously, the faster you get the data." (00:09:50) “As for budget, it does depend on the size of the company. For TikTok ads, for instance, and even with Facebook, I recommend no less than $20 a day. But it really should be more like the recommended to start, I typically say we want to start between $30 and $50 a day.” (00:14:38) “What I will say is, if you really want a business that is going to be consistent and scale, even to the level that you want, you really, really, really should embrace advertising, the ads, because you can learn from the data, you can learn along the way, it's the only thing that really provides consistency compared to the organic side of the social media.” (00:20:33) Timestamps: [00:04:19] Target audience expansion [00:07:18] Testing is crucial for successful advertising [00:10:59] Dynamic ads vs normal ads [00:13:21] Timeframe for seeing ad results [00:20:12] Embrace advertising for consistent growth Links: Connect with Janet E Johnson: Website: https://www.janetejohnson.com/  LinkedIn: https://www.linkedin.com/in/janetejohnson/  Instagram: https://www.instagram.com/janetejohnson/  Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Michelle Lee Myrter, who shares her journey of rebuilding her life after losing her job and how she became an expert in building relationships. Michelle discusses the BANK system, which is a reverse-engineered personality science based on buyology (the science of buying behavior) and core values, and explains how it differs from the well-known DISC model. Michelle is a business coach and trainer, and an international professional speaker. She has 28 years of experience in sales and marketing for a multi-million dollar company. After losing everything, she built a very successful company and direct sales business by using the BANK system she now teaches other people.  Quotes: “And what happened is my life transformed. I was able to grow my company, which was my main goal from zero to 2.2 million in less than three years. But the biggest change that happened was this changed my life with my children. It saved my relationship with my oldest son." (00:02:39) "BANK is reverse engineered. personality science, and if you line up DISC and BANK, they're exactly the same, only completely different. And the reason they're completely different is because it's not based in psychology. It's based in buyology, the science of buying behavior, and it's based on core values.” (00:05:39) “Every person is made up of all four. So it depends on the order that they're in. That makes them the unique person they are.” (00:08:03) “The biggest mistake that entrepreneurs and business owners make is that they speak in their own code, even in relationships with your spouse or your child. We're speaking in a way we understand. It's not the person's job sitting across from us to try to figure out and interpret what we're saying. It's our job to communicate clearly so they understand.” (00:10:04) “Every code is important, and every code can be successful. Sometimes it takes more to get into action for certain codes." (00:21:16) “It's all about the person sitting across from you. The better you can become at understanding it's not personal, it's personality. People matter. Everyone deserves to be seen, heard and understood.” (00:24:42) Timestamps: [00:05:38] The Difference Between DISC And BANK [00:06:30] Blueprint Personality [00:06:49] Action Personality [00:07:10] Nurturing Personality [00:07:24] Knowledge Personality [00:07:24] How To Communicate With Different Personality Types?   Links: Connect with Michelle Lee Myrter: Website: https://codebreakertech.com/ref/michelle.myrter/  LinkedIn: https://www.linkedin.com/in/michelle-myrter/  Instagram: https://www.instagram.com/michellelee_721/    Get your complimentary B.A.N.K. ™ report: https://my.bankcode.com/?ref=michelle.myrter    Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In today's fast-paced digital world, businesses are constantly looking for ways to streamline their marketing processes and maximize their revenue. One powerful tool that can help achieve these goals is email automation flows. By automating certain tasks and following up with contacts, businesses can ensure consistent engagement, personalized communication, and increased conversions. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers will dive into the world of email automation flows, exploring their benefits, common use cases, and best practices. Quotes: "Email automations are trigger based emails that you set up once. And every time a new contact meets the condition that you have set for that flow, they will receive the email or a series of emails." (00:01:31) “If you are gathering feedback, do not forget about adding good feedback on your website and to your other channels because you can show that to your potential customers also.” (00:06:08) “So just think of ways that you can make your customers' lives easier by just popping up right before they need you.” (00:11:22) “Make sure that you send them to the appropriate next step and not just spam them, because that's the potential danger with those email automations that they become irrelevant and or too frequent if, you know, the customer is in multiple flows at the same time.” (00:13:56) “If you are already gathering those contact details for giving them access to a tool or a download or a template or a book, then make sure to keep nurturing that contact because if you are only sending them one email like here's your download, then the relationship goes cold very quickly.” (00:17:14) Timestamps: (00:02:53) Birthday Emails (00:04:25) Feedback Emails (00:11:51) Event/Webinar Emails (00:08:11) Abandoned Cart Emails (00:17:11) Lead Magnet Download Emails (00:18:26) Newsletter/Membership Welcome Emails   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Your online presence can make or break your business, at least when it comes to first impressions. In this episode, Mari-Liis and Laura from Powerful Marketers talk about building a reliable brand and its importance for achieving long-term success. Whether you're just starting out or looking to strengthen your online presence, this episode will serve as a valuable reminder of the essentials.   Quotes: “Because with an oversaturated marketplace, you must be perceived as a reliable brand in order to stand out and get your target audience's attention.” (00:00:13) “Go over your website through the perspective of a potential client who doesn't know anything about you yet.” (00:06:54) “The most important part is to remember the consistency and recognizability of your social media platforms because these are the cornerstones for online credibility. So whether it’s your website, social media profile or email communications, this cohesive appearance helps your brand really shine.” (00:09:10) “A well established and consistent online presence saves you money, time, nerves, your resources in the long run for sure.” (00:13:32) “Your online presence really is the first touch point for potential clients. So make sure it really reflects your professionalism and the value you offer, really.” (00:14:06)   Timestamps: (00:01:08) The Importance of Brand Reliability for Business Success (00:04:17) Optimizing Email Signature and Website for Client Engagement (00:08:58) Promoting Business Online: Importance of Consistency and SEO   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. In a recent podcast episode, Mari-Liis and Laura from Powerful Marketers, discuss the use of AI in marketing in 2023 and explore its impact on the industry. This blog post delves into their insightful conversation, addressing common concerns, and highlighting the potential of AI as a game-changer in marketing.   Quotes: “AI actually learns from you and it really adapts to your inputs.” (00:03:21) “From psychology we know that we all love to buy things, but we don't like to be sold to.”  (00:02:31) “I would suggest to think of AI as your new employee. Maybe at first, of course, it takes time for it to understand your communication style and your expectations, but eventually it can really increase the productivity of your copywriters and other team members that you have.” (00:03:52) “The key is to ask the right questions and also provide relevant information.” (00:04:42) “Be prepared to play around with it a little bit and train it and give it feedback over and over again. And it will become wiser and it will become stronger.” (00:05:28) “AI cannot strategize, offer these human connections, emotional intelligence or critical thinking. So the output can be only as good as the input is.” (00:06:08) “Think of AI as your assistant, not as somebody who can do things for you entirely, but they can assist you. So if you know what you need, you have to be very precise with your communication, which is a skill that you also need in human interactions. So if you know what you need, then AI can really be helpful there. So approach AI with that mindset of collaboration.” (00:08:20) Timestamps: (00:00:31) AI: The Game Changer for Marketing and Business (00:01:55) Embracing Artificial Intelligence for Enhanced Productivity in Marketing (00:04:41) How to Train AI? (00:07:21) Use AI in Personal Life As Well   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Business owners invest significant time and resources into attracting potential customers to their products or services. However, it can be frustrating when those potential leads fail to convert into paying clients. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the reasons why potential customers may not convert and provide actionable solutions to improve conversion rates.   Quotes: “But that brings us to the first reason why your potential customers are not converting and that is lack of service centric mindset. And what that means is that you as a business owner are only focusing on pushing your business, your product, your service, and you are not actually focusing on what the customer needs.” (00:01:47) “From psychology we know that we all love to buy things, but we don't like to be sold to.”  (00:02:31) “So your product or service is most likely amazing and very excellent and there is real value. But many businesses struggle to showcase that value in a way that the audience would actually understand.” (00:03:21) “There are so many scammers out there and people don't know really who to trust. And in marketing we know that it's all about knowing, liking and trusting the brand or the service or the product that you are offering.” (00:04:01) “For any business, in any industry, it makes so much more sense to focus on retaining your customers instead of constantly trying to acquire new ones. Because it is so much more cost effective to keep your existing customers, keep them happy, keep them satisfied, so that they would keep coming back to you and of course refer new people to you as well.” (00:04:54) Timestamps: (00:01:45) Lack of Service-Centric Mindset (00:02:25) Sales Pressure (00:03:12) Lack of Understanding the Value (00:03:55) Lack of Trust (00:04:45) Poor Customer Service   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

As a business owner, your primary goal should not only be linked to generating profits, but also to provide value to your audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore how challenges can be an effective tool for engaging your audience while fostering their growth. By offering structured and purposeful challenges, you can provide quick wins, inspire your audience, and lead them towards achieving their goals. At Powerful Marketers, we have divided the challenge experience into three key phases: planning, implementation, and results. Day 1: Planning Phase: On the first day, help participants clarify their goals, outline necessary steps, create action plans, and set expectations for the challenge. Day 2: Implementation Phase: Dive into the challenge tasks, guiding participants in putting their action plans into motion. Provide resources and assistance to overcome obstacles. Day 3: Results Phase: Focus on evaluating progress, setting metrics and Key Performance Indicators (KPIs), and helping participants develop sustainable habits beyond the challenge. By embracing the power of challenges, you can not only engage your audience but also provide immense value, inspiration, and the guidance they need to achieve their goals. Challenges create a supportive environment that drives growth and transformation, not only for the participants but also for your business.    Quotes: “And as business owners, we not only need to focus on ourselves and our growth, but also on helping our clients make progress.” (00:01:39) “First of all, it creates this supportive environment where they can really dedicate uninterrupted time for the most important topic or the topic you are actually challenging there. But most importantly, they will take time to focus and there are no distractions because you as a host can really walk them through this topic and help them get things done.” (00:02:20) “By providing this structure and this support, you can really help your clients make meaningful improvement.” (00:04:33) “You can use that no matter what industry you are in today. Just think about your audience and the type of events or challenges that might bring some value to them.” (00:05:41) Timestamps: (00:00:43) The Power of Hosting Challenges for Business Growth (00:02:51) The Structure of a Three Day Challenge (00:04:38) The Impact It Can Have on Your Business   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

As a business owner, navigating the world of online metrics can be overwhelming. With an abundance of data available, it can be challenging to make sense of what truly matters and how it aligns with your business goals. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the complexities of social media metrics, the importance of focusing on the right ones, and how to measure success in a meaningful way. Quotes: “Well first of all, all of those social media likes and comments and shares. They are very nice of course, and they show that you are doing something right. People are noticing what you're doing, but they don't mean business closed, so it may not contribute to your bottom line.” (00:01:47) "There is no way to know for sure which metrics are correct and which are credible because different channels tend to show you different numbers because they want to show you great numbers so that you would keep coming back to their channel." (00:02:10) “My advice would be to just focus on the value and the consistency and the results will eventually come if you do the right thing.” (00:03:54) “So as a business owner I would say make sure to follow just a few main important KPIs for your business and see where the trend is actually going because yes, those vanity metrics are nice to have. It gives you a great feeling if you have many clicks and impressions. But if nothing really happens in the bottom line then you shouldn't maybe put your resources into this channel.” (00:08:19) "So remember, different channels may provide varying numbers. So it's important to establish those reliable sources of data that you can track repeatedly and consistently and understand what really impacts your business and its success." (00:08:58) Timestamps: (00:00:59) Marketing Metrics for Business Owners: What to Measure and Why (00:05:55) Most Common Social Media Metrics To Track   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8   

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the secrets of effective time management. Discover the importance of managing oneself, not just time, and gain practical insights through three essential steps for completing important tasks consistently. From discipline and calendar utilization to efficient task management and realistic expectations, these marketing professionals share valuable tips to reduce anxiety and increase productivity. Quotes: “It is through our actions, that we give time meaning, whether it is a minute invested or a minute wasted. Of course, not everything goes as planned.”  (00:00:11) "It is okay not to be perfect. What is important is to know how to get back on track and move towards your goals." (00:00:29) “Nobody is managing your tasks and your time but you. So if you're not doing it very consciously, chances are that it is going to be causing you more significant problems than you might have even considered. So we want to talk about planning for a second.” (00:01:41) “If you keep failing yourself, you keep damaging your self confidence and this can really quickly lead you down the negative path where you feel like they're never in your control.” (00:02:26) “Make sure to add to your calendar those most important tasks. These are the things that serve your biggest goals and really help you grow your business.” (00:05:04) “Don't be overly attached to the results, just focus on the activities that will bring those results.” (00:08:15) “Most people don't have a problem with working hard but managing yourself is a problem for many.” (00:09:51)   Timestamps: [00:01:16] The Importance of Planning and Time Management [00:04:17] Efficient Task Management Tips for Marketing Professionals   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Wayne Reuvers, an expert in multi-location digital marketing. Wayne emphasizes the importance of localized digital presence. He highlights the significance of personalized marketing for each specific location, as most people spend their disposable income within 15 miles of where they live and work. By incorporating city names into ads and buying media locally, businesses can increase response rates and lower costs. Overall, Wayne provides practical tips and insights for businesses looking to establish localized digital presence. Wayne is the Founder and Chief Strategy Officer of LiveTechnology Holdings and LiveRetail. He has successfully invested in and built multiple subsidiaries and successfully exited 6 businesses having created over $110 million in wealth for the investors. Quotes: “About 85% of a consumer's disposable income will be spent within 15 miles." (00:02:54) "We traditionally just see an ad that just talks about the product and has a headline and that's it. By adding the name of that city, the response rate will go up by a minimum of 30 to 40 per cent and typically four to five times.” (00:03:36) “Whether you're apparel companies like Nike and Unilever, Procter & Gamble, you're all bidding against each other. So you're paying for a premium. On the other hand, when you buy that same set of criteria - so someone is interested in a product within the age range, income level, et cetera, but within six or seven kilometres or 10 or 12 miles around an area, you have no competitive bidding against you for those criteria. So the cost of your media is typically 60 per cent less.” (00:04:46) “As a local business, the most important thing you have, and we always hear it, is location, location, location. And the reality is you need to make sure you market that location. So every ad you run has to include the name of a city or town because people that recognize that will respond and be engaged much higher.” (00:07:17) “When you buy your advertising, you need to hyper-target it. And in digital, the more targeting elements you have, the better it is because you reduce your cost because you remove competition." (00:07:38) “The reason you want those carousel ads is they help with engagement. So on social media sites, you can click on an ad and go to the website or buy something, do whatever you need. You can actually interact with the ad. You can slide it across and that gets people engaged. They can like the ad, which gives you free exposure. They can share the ad, which is even more valuable because people only share ads to applicable other people that are interested in the ad.” (00:19:27) “Social media is at least 60 to 120 per cent more effective when you're doing localized advertising.” (00:19:59) Timestamps: [00:04:43] Hyper-targeting advertising. [00:12:40] Pre-built ads with AI. [00:15:00] Reducing Cost of Ad Production. [00:17:59] Social Media Advertising Techniques. [00:24:52] Crowdfunding a Business Opportunity. Links: Connect with Wayne Reuvers: Websites: https://livetechnology.com and https://liveretail.com/ LinkedIn: https://www.linkedin.com/in/wreuvers/   Join the Powerful Marketers Community: https://community.powerful-marketers.com/  Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the insights and key takeaways from a Mastermind session with Janet Johnson, a digital marketing expert with over 20 years of experience. Janet specializes in creating TikTok ads to boost leads and sales for her clients. We'll explore the possibilities of TikTok ads, learn about effective strategies, and understand the nuances of targeting and ad optimization. So, let's dive in and discover the untapped potential of TikTok ads for your business. Quotes: “TikTok, with over 1 billion active users worldwide, has grown into one of the largest social media platforms. And contrary to popular belief, it is not only for teenagers. In fact, one-third of its users are people aged 25 to 34 and more than 20% of its users are people aged 35 to 54.”  (00:00:03) "TikTok ads have shown significantly higher ROI on sales funnels compared with Meta ads." (00:02:50) “Before you do any ads, you should just fine-tune your sales funnel and visual and copy and test it out organically.” (00:03:20) “Update your ads from time to time before this creative fatigue happens. This means that for people in your audience, that ad turns into so-called wallpaper and they don't notice it or they don't pay attention to it anymore.” (00:03:53) “You need to find a good balance between keeping your ads fresh while not completely changing them and then having to struggle with content creation overwhelm.” (00:04:46) “Get straight to the point by using a great hook, which is maybe a catchy phrase that is used to grab the viewer's attention” (00:05:30) “The algorithms are so smart and they know exactly who they should show the ad to and who is most likely to take the desired action.” (00:06:27) Timestamps: [00:00:59] Increasing Leads and Sales with TikTok Ads [00:05:58] Master New Strategies and TikTok Ads Targeting   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this podcast episode, Mari-Liis Vaher from Powerful Marketers speaks with voiceover expert Julie Williams about the benefits of using voice-overs in marketing. They discuss the various ways voice-overs can enhance message delivery and engage audiences, including the use of professional voiceover talent.    Julie Williams is a seasoned voiceover expert with a wealth of experience in helping businesses leverage audio in their marketing strategies. Her expertise spans across various applications such as commercials, narrations, eLearning projects, explainer videos, audiobooks, infomercials, phone systems and more. Julie also acts as a coach, helping other voiceover professionals refine their craft and become better at what they do. You can find her online at voiceovermomentum.com where she showcases her work and offers connections with a network of other voiceover professionals.   Quotes: “Many people that own businesses like to voice their own stuff because maybe they have a good voice, so they think they can just do as well as a professional. But that's really not necessary because you can do a better job by hiring somebody who can connect with your audience better and it really doesn't cost as much as you might think." (00:02:37) "AI isn't quite there yet when it comes to voiceover. I guess that'd be kind of like having AI write an article and you don't proofread it before you put it up.” (00:03:09) “Especially if you really don't know anything about the voiceover industry or you have the preconceived notion that you really can't afford it, then I understand why you would do it. But there are lots of skills that AI doesn't have. ” (00:06:43) “AI doesn't breathe sometimes. In fact, I never hear AI breathe.” (00:07:05) “The thing about voiceover is not just that the voice says the words. You could do that. If you're going to go to AI, just do it yourself. But get a professional to present the words with personality." (00:08:05) “If you tell them that they'll have a lot of repeat work, don't use that as a negotiating tactic. Ask them if you give discounts on repeat work.” (00:15:14) “Audiobooks are very inexpensive. They don't pay well to the talents at all. And occasionally you can get a talent who's newer if you like how they do it. They just need to get experience.” (00:16:17) Timestamps: [00:03:42] The versatility of voiceovers: From commercials to e-learning. [00:06:13] The Pros and Cons of AI Voiceover vs Human Voiceover. [00:14:01] Negotiating and Hiring Voiceover Talents for Your Business. Links: Connect with Julie Williams: Website: https://www.voiceovermomentum.com/ LinkedIn: https://www.linkedin.com/in/juliewilliamsvo/  AI Samples: AI sample 1 AI sample 2   Join the Powerful Marketers Community: https://community.powerful-marketers.com/  Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers dive into a topic that is on every marketer's mind: saving on advertising and marketing costs. Gaining exposure is important to any brand out there, but the reality is that marketing can be costly. So, how to achieve effective marketing without breaking the bank? Join our hosts as they share practical ideas and cost-effective strategies to build brand awareness, establish trust, and maximize marketing efforts without draining the budget. Get ready to uncover the secrets to saving on advertising and marketing costs.   Quotes: “Without consistent and effective marketing, nobody really knows you exist.”  - 00:00:07 "Marketing is about building a brand and putting it in a better position to grow over time." - 00:01:28 “Embrace the idea that you don't have to do it all alone and that there's power in doing things together.” - 00:01:54 “Guest posting is one of the easiest ways to get connected with new audiences really and of course to achieve better exposure and through that build your own credibility.” - 00:04:11 “You can co-host webinars, visit each other's podcasts as guests, you can also do joints, workshops, campaigns, et cetera. You will have to double the marketing power and will both really increase your visibility.” - 00:04:29 “Focus on both giving and getting feedback and referrals. Because here the “givers gain” principle applies, which means that if you give testimonials to others then they are likely to return the favour. And this way you can again build your credibility.” - 00:05:46 “Repurpose and reuse the content as much as possible. Do not reinvent the wheel over and over again. Instead, use what you already have.” - 00:06:18 “Consider using some marketing automation tools that can really help reduce the load of different administrative tasks.” - 00:06:31 Timestamps: [00:01:02] Cost-Effective Ways to Build Awareness with Marketing [00:01:52] The Power of Collaboration in Marketing [00:03:47] Reducing Marketing Costs   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this episode Mari-Liis and Laura from Powerful Marketers emphasize the importance of having a marketing plan for achieving business goals. They discuss the process of building a marketing plan, including identifying activities, allocating budget, and tracking performance through KPIs. The hosts emphasize that consistency, learning from mistakes, and understanding the foundation of marketing are essential for long-term success. Make sure to tune in and learn how to create a marketing plan that helps you grow your business. Download the 12-Month Marketing plan.   Quotes: “In the words of Eisenhower, plans are nothing, but planning is everything.”  - 00:00:03 "You need to be consistent with your actions and of course, you need to understand what are you doing, why are you doing and when you are doing those things." - 00:01:32 “Yes, AI is here to change everything in marketing, but more than ever, brands that actually do something significant, brands that matter, are the ones that are going to stand out.” - 00:01:59 “We should all focus on doing marketing that really matters, not just trying to create more noise, really by feeling the pressure to constantly put yourselves out there and to do great work in whichever area of your life.” - 00:02:50 “To save money, time and most importantly, your own mental well being, creating this marketing plan is really a must for any marketer and also for any small business owner.” - 00:04:25 “Often business owners or marketers haven't taken this time to really figure that out and to figure out some very essential parts of their strategy such as what is the problem that your business really helps to solve?” - 00:05:40 “You always need to think about both internal and external activities in your marketing and also do not forget your existing customers and providing consistent communication to them as well.” - 00:07:45 “In addition to tracking your marketing costs and activities, you should always keep a close eye on your most important marketing metrics. So our advice is to write down those metrics at least once every month and then track the changes over a longer period of time to see the trends in marketing.” - 00:08:45 Timestamps: [00:01:00] The importance of having a clear marketing strategy [00:05:23] The necessary steps to setting up a marketing plan [00:08:43] The significance of metrics and KPIs in tracking performance [00:09:29] 12-Month Marketing Plan   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

On this episode of the Powerful Marketing Tips Podcast, Ruby Sweeney from The Events Hub joins host Mari-Liis to discuss the significance of events in marketing. Ruby emphasizes the importance of being proactive in event planning and strategy and highlights that events as essential for building trust and relationships with customers. She also discusses the value of aligning events with company values and using them as a marketing platform. Overall, events are a valuable tool for businesses of all sizes and sectors who want to connect with customers and grow their brands.   Ruby Sweeney is the founder of The Events Hub. Her key goals are to not only create engaging, memorable experiences for attendees but save clients the entire mental load from start to finish. To Ruby and her team, what they do is way beyond just events - it's about creating opportunities for relationships for businesses, being a trusted partner to take care of and nurturing clients’ business growth. With over 20 years of experience in the industry, Ruby was recently also recognized as one of The Most Influential Women in Events 2022 and emerged as a finalist in the Businesswoman category at the Great British Entrepreneur Awards. We are incredibly excited to partner with Ruby and The Events Hub for Malaga Marketing Week taking place in September 2023. Find out more about Malaga Week.   Quotes: “Events was the number one offline marketing activity that brands and businesses trusted in to help grow their business and meet their objectives. Now, I feel that we're getting to those levels once more in 2023 and beyond." (00:03:39) "Events are essential to businesses, marketers, entrepreneurs of all levels, all sizes, all sectors, and that they should be taken so seriously and they should be planned for strategically.” (00:03:57) “Strategy is that one place where everybody should start with events. And I see time and time again, there's so many organizations, so many individuals can be reactive towards events and we're not proactive enough. So we need to strategize about events in the same way that we look at business objectives, marketing objectives, sales targets, and get really smart about how we leverage events” (00:04:42) “You can build tons of trust around your brand because of the event, but you can market yourself via those necessary mediums, formats, platforms, before the event, after the event.” (00:06:00) “The number one thing, whether you're building a brand personal or business, or wanting collaborations, or wanting lead generation, it's about relationship building." (00:07:39) “Identify the sorts of conferences or events or interactions that you want to get involved with, the experiences you want to create, and how best you can leverage those things.” (00:10:08) “It's about looking at the best use of people's time when they're attending an event, but it's also about identifying which events, experiences, conferences, webinars, etc. are going to achieve those targets that you have set for your organization or your company.” (00:10:43) “From our side as the organizers, we need to be providing the attendees or partners or sponsors or exhibitors with the data, the intelligence around who is coming, what this event is about, and really focusing and niching down on what our event is looking to achieve so that on the flip side, those attendees, partners, sponsors, exhibitors know exactly what effort, what energy, what resources, what budgets to put against those events and those interactions, because we can't hide behind kind of mediocre events anymore.” (00:11:15) “There are lots of different areas of events where AI is starting to have an impact and event tech is starting to kind of embrace those.” (00:14:41) “When you look at the ROI of events as well, events are a really, really good value for money.” (00:18:50) “The best way you can identify what works for you is to go and test something. And it doesn't have to be a big, huge one. What I do say to a lot of my clients is we start small, we take baby steps, and we give ourselves time because the thing you don't want to do is rush into something and then finally haven't given yourself and your team enough time to plan for it.” (00:20:29)   Timestamps: [00:03:34] Importance of events in marketing. [00:06:22] Pre-event outreach and relationship building. [00:12:55] AI in event management. [00:18:50] Event ROI and strategy.   Links: Connect with Ruby Sweeney: Website: https://theeventshub.com LinkedIn: https://www.linkedin.com/in/rubysweeney/   Join the Powerful Marketers Community: https://community.powerful-marketers.com/