Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success

Often, one of the challenging things many creatives face is not finding product ideas but bringing them to life. How do you get things done, planned, and brought to reality? In this episode, Tracy Hazzard is with none other than the creator of Make My Idea Real, Lisa McCarthy. Lisa breaks down the steps in creating a product development plan, which includes zoning in on your target market and goals because there is no one-size-fits-all. She shares some guide questions and tools to help you understand the process not only for today but also for the future. As the saying goes, “hope is not a plan.” Let us take the reins of our ideas and start making them real! Create your plan today!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Contrary to what many believe, women care about the desks and the chairs that they buy. They want features that no one's ever thought of before. On today’s show, Dana Bakich joins Tracy Hazzard to discuss the challenges of launching female-friendly furniture. Dana is a nonprofit consultant and the Founder and CEO of herdesk, a desk made by and for women. At the end of the day, women are constantly on the hunt and looking for the right thing. When they find it, they will find money to pay for it because they've been looking for it. Be sure you’re able to deliver what they want.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Starting and then having the capacity to scale a business in such an entrenched branded community can be very daunting. For Ryan Ringholz and Jonathan Spier, that is coming into the shoe industry establishing the first lifestyle brand to start with kids through their company, PLAE. In this interview, Ryan and Jonathan take us into their journey from when they first launched entirely online in 2013 to evolving with their wildly successful approach to adults in 2017. At the heart of their brand is the word “play” where they recognize freedom of thinking like a kid. They’re taking this unique concept into their model and processes, especially with the new world of digital engagement. Tune in to catch their scaling advice that is essential no matter what industry you are in.  Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

In this day and age, the quest to be different and stand out has become so competitive that it becomes tempting to steal someone’s work, ideas, or concepts. Natasha and Fred Ruckel of the Randy Cooper Foundation joins us today to talk about protecting your products from infringement. Embodying Randy Cooper’s passion and desire to stand up for the product inventor’s rights, Natasha and Fred help protect, educate, and empower inventors. As they unfold the ways infringers play in the field and give us advice on how we can combat them, they also go deeper into the rules of copyright protection, the right way to build and launch your brand, and the proper ways to protect your product. As ideas are becoming more creative, so are the ways people steal, so equip yourself with the right education to protect your creative output.   Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Broadening your lines and reaching out to source products beyond Amazon can sometimes be daunting for many entrepreneurs out there. After all, it is a whole new territory that needs to be tread carefully. If this new territory for you is in Asia, then you are going to be learning a lot from this episode. Rhod Needham, a product sourcing expert and the Co-Founder of Market Source Asia, pours in his knowledge about sourcing for products in this region, giving some great Asian sourcing tips. They specialize in launching products and collections for both global retailers and start-ups, and Rhod takes us into the systems they have in place and walks us through the development process – from getting ideas into products, down to QC and even selling them. Don’t miss out on this episode as Rhod delivers some great advice about designing, testing products, and broadening your reach.  Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

There are some inventors who are not so lucky when it comes to owning their products and gaining the necessary income and praise because of manipulators and false advertisers. Paula Brillson Phillips, a managing partner of Digital Law Group, has built her career advising start-up companies and mentoring hundreds of individual inventors worldwide to navigate the complex process of getting a business or product off the ground as well as helping them make effective decisions to protect their intellectual property, meet their business goals, and leverage the value of what they have already created. Her book, As Stolen On TV, arms the inventor with useful information on how to avoid being swindled in the invention industry.  Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Joanna Parker, the co-founder of Yumble, explains how she was inspired to open her own company as a mom. Yumble has three pillars which are all centered towards providing healthy food for children. Joanna says children’s diet and appetite greatly vary, and that is why she is customizing the foods she offers, providing options for both picky and adventurous eaters. She narrates how it is working with his husband side by side while taking care of their kids, sharing the struggles they had while their business was growing and how they overcame it. For those who want to do a food startup, this is an episode you shouldn’t miss.  Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Everybody wants a sweet life, but when it comes to food, too much can become an addiction. Victor Macias and Kristoffer Quiaoit, founders of Nui Foods, are on a mission to annihilate sugar addiction by creating products that are both indulgent and healthy. Victor and Kristoffer take us into their journey, starting from having no baking background to producing a product that brought them to Shark Tank. As rookie entrepreneurs, Victor and Kristoffer know the struggle of starting, and they share to us the ways they overcame those challenges.   Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Most products in the consumer market, whether it’s mass market or eCommerce, has a seven out of ten failure rate. However, when you have access to good data, you are able to pitch products in a way that people want to buy it and elevate that level of success. Kevin Harrington says that nowadays with the internet, we can target our offerings to people in certain niches, categories, or demographics such as age or zip code. Kevin is an original shark from the hit TV show Shark Tank and a successful entrepreneur for more than forty years. He invented the infomercial and helped make “But wait, there’s more!” part of our cultural history. In this interview, discover Kevin’s “tease, please, and seize” system for a good product pitch and learn more about direct response marketing, proof of concept, crowdfunding, and more.  Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

In today’s world, the biggest mistake you can make is to not look at yourself as a business. Whatever product you have is not just an invention or a brand. It’s a business and you need to be getting the full benefit and the full protection of that. In this episode, Aaron Young talks about corporate asset protection and the Rockefeller Strategy. Aaron is the CEO of Laughlin Associates. He is a consummate entrepreneur as he’s been an entrepreneur pretty much his whole life. Too many inventors or sellers think they’re too small and don’t really need a corporation or an LLC, but having someone like Laughlin who can advise on what’s the right thing for you is vital. If you’re earning income or making money on your products, find out what corporate formation you need, whether it’s LLC, S Corp or a C Corp, to get some advice and get that going.  Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Sourcing services are usually accessible only to huge conglomerates and big brands, but not to smaller brands. Tim Jordan of Hickory Flats, however, offers alternative sourcing ideas and services to the small guys out there. He founded the Private Label Legion, a community of like-minded entrepreneurs dedicated to great learning and group collaboration. He’s also built a seven-figure business. Tim shares how he found eCommerce and Amazon selling by accident and changed the game, and how it led him to look for alternative resources. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Packaging is what breaks or makes a product. As entrepreneurs, we want our customers to be satisfied right from the get-go by making our mark on their impressions right from the packaging alone. Apurva Batra from FlexiblePouches imparts his expertise on that as he talks about branding through product packaging and the competitive business happening on the retail shelves. He also takes us on a different journey with his personal business experience. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

As the world moves into the digital space, it has become very important for us to keep ourselves secure, most especially for those Amazon sellers whose products are sold virtually. CJ Rosenbaum of Amazon Sellers Lawyer takes us into some Amazon seller legal issues, talking about what is going on with this platform and how you can keep yourself, your IP, and your products secure and safe. He talks about digital rights management, the listing hacking process, and establishing your brand – from trademarks to copyrights and patents. CJ also touched on starting from Kickstarter and Indiegogo, and how you can protect yourself from falling victim to the risks. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

The marketplace has indeed evolved, but one thing that remains the same is the influence. We all know the power of having celebrities to be your product endorser due to their wide influence in the market. This is what led Sarah Shaw to craft this trend of endorsement and marketing into a new mold. Sarah talks about the Celebrity Product Placement Process which actually works for more and more entrepreneurs. Discover how you can scale your business by getting celebrity access for your products. You may get these influencers to use your product, be photographed with it, and get them to talk about it. You’ll never know when one of these famous faces can eventually make a huge difference in your bank account. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

It takes an amount of technology and engineering to pull together all the power-buttoned gadgets that we know and love. When most companies in the US throw over the fence to a factory in Asia the ideas they come up with for development, it’s great to have Orlin Wetzker’s company develop and engineer all these things in the US. One of the main projects that Orlin talks about is the moisture sensor which brings high technology to farming. Given the different technology life cycle of the kind of developing and product engineering that he’s doing, Orlin is no exemption when it comes to challenges. He shares some techniques on how to minimize these challenges as he takes us to his journey of pursuing his craft. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

How do you increase your sales? Have you ever thought that your brand can be at par with big players in the business? There is no difference between small brands or large brands. The key is to understand the actual metrics of your business. The goal is to be profitable. What’s your gross profit as a company? How do you make sure that the product market fit is right? Jason Magee, Director of Seller Partnerships at Teikametrics, is obsessed with helping entrepreneurs scale successfully on Amazon. Jason talks about building an ecosystem of best-in-class partners to help people as well as to bring people in. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

It costs to play today. Product launching is no exemption. It’s not a fast return on investment as much as you want it to. Marketing veteran Michelle Barnum Smith joins Product Launch Hazzards to discuss how you can leverage ecommerce chatbots as a marketing tool. She quickly became an expert in the niche once she realized how powerful Facebook Messenger bots can be. Michelle recounts how she got started in product launching and marketing, and talks about the importance of list building and leveraging e-commerce chatbots to launch your products and create engagements.   Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

There are so many products sold on Amazon, yet if you take a look at them, the majority tends to hold out only one piece of the product. They tend to overlook the value of multiple unit purchases. Jenna Liebner of Turnkey Product Management has seen time and time again how sellers on Amazon are not trying to influence how people purchase multiple units. Jenna goes over a number of Amazon Promotions that will help you to try to get people to buy more than one product from you in a single transaction. Not only will this influence potential customers but your sales as well. Jenna dives deep on the topic and touches on promo codes and coupon clippings, Bogo and cross selling, and social media promos.   Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Amazon UK and EU market are definitely the potential recourse for those who want to expand. If you are aiming to grow your product sales into the Amazon UK and EU market, then you have to learn what they need. Amazon selling strategist Karen Codd answers some questions that bugs most Amazon sellers. Karen talks about the product changes you need to make in order for them to perform well in the UK and Europe, and gives tips on knowing when you are ready to move your brand. Getting deep into some Brexit risks, Karen lays down the effects it has on selling into the UK, what it looks like for the Amazon market, how it happens, and who pays what. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Tracy gives an insight into one of the talks she gave at a City Summit event in Salt Lake City. With innovation becoming the buzzword for this day and age, we can’t help but get too caught up in just investing on what seems catchy. It’s time to actually think it over and start to think carefully about how you are going to invest in innovation, whether you are investing your time or investing your money. Tracy looks at the difference between disruptive and market-making innovation. She gets down to answer whether or not you’re in a disruptive or market-making venture yourself. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

There are so many beauty influencers today that we can’t help but think how easy it must be to create your own beauty products. Nadia Fleury proves otherwise. She is a French-Canadian entrepreneur, life strategist, and chemist who founded the skincare line, Avesence. Nadia talks about the bumpy path of developing and formulating a beauty product while letting us in on some beauty secrets. She breaks down our preconceived notions as she discusses the truth behind “natural” and why pH is bad. She also gives some great advice to aspiring entrepreneurs about the importance of having an inventory, carrying a brand, and why you should not compete on just the product benefit. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Getting the word out about your amazing product is getting harder and harder. You’re tasked with the burden of presenting it in the best light. However, one of the biggest mistakes is trying to do a product pitch on your own. Unless you’re sophisticated and have the experience, you can almost destroy your brand if you don’t do it right. Dave Farrow of Farrow Communications talks about the different kinds of product publicity and how to do gift guides and get product reviews. Dave has been doing this for a long time, and he’s shifted his business multiple times to keep up with how things work. He shares why product publicity is so important but yet so hard at the same time. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

The holidays is just at the corner; this means more people shopping on Amazon and more people coming at you. While it may seem that the surge of potential buyers will mean more for your business, it is not always the case—most especially if you have not properly optimized your Amazon strategy. Fortunately, Jenna Lieber of Turnkey Product Management has the answers for you! She gives out some big pointers that not only apply for quarter four, but also to your business in general. She talks about four different topics and breaks every single one of them just for you: Enhanced Brand Content (EBC) updates, video on the listing, giveaways, and pixeling. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

We dive so often into the product world and we get all caught up in our features and functions that we forget about pitching our value. After years of sitting in a cubicle, Pitch Queen Michelle Weinstein realized it wasn’t the life she envisioned for herself. Michelle went from being a real estate analyst to accounting to products, and learned about contracts, legalities, product manufacturing, food manufacturing, lawsuits, investment money, pitching to top investors in the country, and more. People buy people. If you’re pitching whatever you’re doing, they’re buying you because you’re solving this massive problem or inspiring a lot of people. Michelle recounts her trials and tribulations starting products, and shares some of the success factors that got her to where she is right now. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Impact is the measurable difference that we make in people’s lives as the direct result of contact with us, our teams, our message, our marketing, our products, and our services. When we put something into the world, the goal is ultimately making a difference for people, and that difference will be measurable. Impact strategy is how do we make that happen? How do we create the product? How do we innovate the product? How do we design a product not just for market fit but for market impact big time? Impact strategy queen Wendy Lipton-Dibner dives into the subject of product impact and impact strategies that get you the most opportunity for success. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Part of growing your business is expanding. One of the routes you take with that is global sourcing, specifically in one of the booming markets in the world, China. However, doing it for the first time can be quite challenging and intimidating. With the help of Brenda Crimi of AMZ Alliance, Tracy guides you into the world of product sourcing in China for the first time using a retail buy plan. They talk about going to the Global Sources Summit and how to make the necessary preparations for it. Sourcing is not about being impulsive, that is why you need to have a buy plan in order to keep your head above and have a manageable inventory. They go over the financial aspect as well as the time of the year to buy. Learn some great tips on how to go over product sourcing abroad while keeping in mind where you want to go with your business. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

One of the important aspects that small companies tend to overlook during the product launch is packaging. In fact, it shouldn’t be the case since this could serve as the starting point of entry for your products to the market. The packaging is the first interaction of consumer to your product. That is why when you do it, you have to do it right. Flexible packaging expert, Apurva Batra, goes in depth on how to effectively package your products. He discusses the many material choices and considerations in order to formulate the right package. Concentrating on flexible packaging, which is the use of barrier films, he talks about the technology and benefits it offers to the shelf life and more. Ultimately, by packaging your products well you will be able to rise to the competition. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Many startups find it challenging to launch their products successfully. They can’t seem to crack the market and have the right support. Will Ford, serial entrepreneur of LaunchBoom.com and an expert on Kickstarter, Indiegogo, and startup funding and crowdfunding, talks about how he and his team successfully launched million-dollar crowdfunding campaigns. He discusses what they do at Launch Boom and what processes they make to ensure success. Covering the heart of the company, which is digital marketing, he shares his insights on getting the right content across to the right demographics. Ultimately, he shows how he created this effective system that has allowed them to outperform thousands of live campaigns. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Relationship building should be a priority for business owners. It does not only reach customers, but also keeps them with you. Ian Smith of Evolve Media talks about that in relation to marketing and advertising. He pushes forward the importance of having the right and consistent message through content while providing you tools to grow—from ManyChat to Facebook messenger. Touching also on reviews and social proof as well as the importance of follow-ups and giving your customers a way out, he urges business owners to build that customer relationship. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

One of the big issues facing people who are doing commerce online is that Amazon has become a huge dominating force in the market. A lot of sellers don’t like Amazon. It is difficult to work with but buyers love Amazon, and that’s one of the reasons why sellers aggregate towards Amazon. It’s often one of the first places to look if they want to go buy something. If you want to be part of that market, you need to be part of what Amazon is doing. Amazon has been aggressive and successful at doing the things that buyers want, and that often makes things difficult for sellers. One of the things is it’s made it difficult for sellers to stop infringement when it’s happening. This also happens with Alibaba and eBay or any online aggregate of retailers. The Amazon Brand Registry program is a way to automate that and make that easier, and here to talk about is patent and trademark expert Jason Webb. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

It’s tough when you first get on Amazon. You don’t know where to start, what keywords to use, or what images to put. Jenna Lieber of Turnkey Product Management suggests doing an Amazon competitive analysis so you can hone in on what you need to start with. Jenna thinks everyone needs to. If you’re already on Amazon, she recommends doing this once a quarter to see if your competitors have changed or if there’s anything new going on that maybe you’re not doing yet. It’s very simple and valuable for everyone to do it. Jenna goes through six steps in terms of creating a competitive analysis. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Growing your brand means having to step up your game by going out there and source. A great venue to kick start that process is through tradeshows and fairs. However, there is a difference between the two, which most people do not know. Fortunately, Meghla Bhardwaj of Global Sourcing can guide you through that. She talks about the different types of tradeshows and fairs happening around the world, telling which is which, what’s the best one for you, and what to expect. She also provides some great insights as well as some tips on how to go around these events and what you need to prepare. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Creating a brand is more than just pasting an image or a logo for your business. It is about creating a perception. It’s about telling people what you are instead of them telling you who you are. Brand is your business’ reputation and it is the promise you give to your consumers. Only by realizing this will you be able to create a perfect and memorable brand. Branding expert Gerry Foster teaches the ways you can harness and find the brand that truly speaks for you. As someone who has worked for major companies, he is the person whom you can count on to lift up your small business amidst the many competitions. Standing out has become harder than ever so the need to create a big business brand that will make you visible is even more necessary. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

When you’re selling a product or service, you need to be able to know people’s feedback in order to improve. But how? Through research, of course. Tracy, together with Laura Hazzard, brings Rick West of Field Agent to talk about the best consumer market research tools.. With years of credible experience, Rick shares his work of promoting real time, location-based mobile research for companies who would like to get more user feedback. Offering both quantitative and qualitative data, they work great for those who are still figuring things out. Going down into mobile technology and more, Rick shows the true importance of market research for the future of your product and over-all business development. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Product Launch Hazzards community today: ProductLaunchHazzards.com Product Launch Hazzards Facebook Product Launch Hazzards Twitter Product Launch Hazzards LinkedIn Product Launch Hazzards Pinterest Product Launch Hazzards Youtube

Ensuring the product quality is a must for a business. Otherwise, it just won’t work and would bring the business down. You need to properly go through the process to secure the value. There is no shortcut even if time is not on your hands. David Chitayat, one of the three group CEOs of Genimex, chats about the processes from planning to getting your products on the shelf to the importance of category expertise and the relationship between quality and price. He goes deep about the crucial aspects of production that some business owners fail to do while giving us some lessons along the way on why product testing is necessary before launching. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

The most successful brands continually look for ways to increase conversions and improve customer satisfaction. Established brands usually have their systems in place, but when you’re constantly dealing with the day-to-day operations of your business, it’s difficult to see the glitches in your processes or strategies, and that could affect you in terms of competition or changing markets. This is the reason why we often see established brands making common mistakes that can hurt their bottom line. Jenna Lieber from Turnkey Product Management came up with the five big Amazon mistakes brands make to help you avoid these oversights. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you’ve got to provide that continued service. If you can’t have that conversation with them and you don’t have a system for having that conversation, then you’re really not on a path for the right type of big brand growth that you’re looking for. Betsy Westhafer, entrepreneur and bestselling author of ProphetAbility, developed a system called Executive Level Customer Advisory Boards that help entrepreneurs get out in front of their customers by listening to them so that when their customers get there, they’re already there and they’re ready. It is also an opportunity to network with their peers and to interact with the leadership team of their key suppliers or partners. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

As inventors, when we have great ideas, we like to find the perfect manufacturer to license our product and sit back and make tons of money. Dream product guru David Lieberstein is an expert in brand licensing and got to experience the pros, the cons, and the pitfalls of all that’s entailed in doing so. David had his own companies for a number of years in the houseware and gift industry. The last company he had for 25 years was called Wine Things Unlimited where he worked with the artists for designs but also did a lot of licensing for the designs to put on their three-dimensional sculptures. Five years ago, he became a consultant to work with inventors to help them launch their own companies and take the next steps to find the right manufacturer to license their products. David talks about what to focus in on and what needs to be done next for product design, sourcing, working with the factory, and getting all the details and stuff for business and marketing. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Knowing the strategies to innovate and mitigate risk is essential for every company, especially those that are product-based. It’s key for a company to stay on top of how are you going to innovate, whether that will be through some new technology in your product, or bringing a new product being first to market, or expanding as a company and bringing more innovation to your process flow. Alongside innovation, the other element is to mitigate risks, whether that be a financial liability as you launch a new product, or operational risks as you move forward launching a new brand. Loren West of CPG Beauty and Beyond, an LA-based consulting agency, says there are always things that companies encounter typically. You should always try to take in mind to recap what risks you have and how to mitigate those from the start. She shares the top five project management strategies to innovate and mitigate risk on your projects. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Is your brand ready to be a big box retail product? Tim Bush of TLB Consulting says you should make sure that you are ready because if you hit up a buyer and things don’t go well until that buyer swaps out and changes positions, you are going to have a tough time going back to that buyer. That’s where you’re at it unless something majorly changes. Tim shares some things you should be looking at when you’re getting your product ready for retail such as pricing, packaging, sales, the uniques, your customers, your target retailers, and marketing plan to push your product forward. He goes in-depth each one of these seven key items to give a better understanding of their significance in getting your product ready for big box retail. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Logistics and order fulfillment as part of the initial process you make before launching is vital to to customer satisfaction. Paul D’Souza of Source Select breaks down why it should be on the top of your list in order to offer the complete customer experience and later on reaping the benefits from it. Paul shows how he helped many clients with his expertise on handling and fulfilling this particular need, He gives some great advice and tips on how to be more efficient with your order fulfillment, from picking your market and partner to keeping your product safe. He rounds up his discussion by giving the key points when its comes to dealing with global fulfillment, reinstating how necessary the proper order fulfillment is to expanding your business. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

So much goes into getting your products classified in the US that many still find problems with the entire process. Abby Duffield of Shapiro breaks down all the necessary things you need to know about US product classifications for tariffs and import. She gets down into the details of the information you need to present about the products and gives some instructions that will help you identify what you have to provide, like how to know the country of origin, among others. Abby also presents real-life examples that show what goes under the entire process of having your product classified. Being conscious about all these, you’ll find the true value of products. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Sourcing products internationally need some expertise in order to successfully crack into the global market and avoid some pitfalls. Equipped with that expertise, Tom shares his twenty years of experience product sourcing in Asia. He offers some ways on how to avoid those and ensure overall quality as he lays down the problems most people encounter, Learn more about deceiving samples, communicating with the factory, quoting products, and the manufacturing process and inspection as Tom goes into all of them one by one and gives some great insights that will help you source and receive the right product. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Amazon reviews are a big part when it comes to selling your products on that platform. Yet many people still find themselves falling under some wrong ideas about how to go about it. It is now time to iron those misconceptions out and go deeper into the nature of Amazon reviews. Brenda Crimi from AMZ Alliance tells the truth about how reviews affect your ranking and conversion of sales as well as the policies that surround them. She also speaks about how to and how not to solicit for reviews, how to tell which reviews are which, and how to protect yourself from reviewer abuse. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

The only two things that matter in your business is if you’re selling product, you need the right people to see your product, and then you need them to actually buy it. Hopefully, if it’s consumable, they’ll buy more than once. Marketing magician Seth Greene of the Sharkpreneur podcast says they encompass successful product marketing in the traffic and conversion departments. Whether traffic and conversion is taking place online via a marketing funnel that takes people through a series of steps designed to get them to punch in their credit card, or whether it’s taking them to a physical bricks and mortar outlet to punch in a credit card, however they end up consuming that purchase, that runs the gamut of what they do in terms of taking a company and driving their sales as high as they want them to go. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Provisional patent applications are a relatively new type of application that has only been around for twenty years or so. It wasn’t always possible to do a provisional patent application. What it was called back then was utility patent where it took months to get these filings in because there are so many formality requirements and so many things that you can’t change once it’s filed. However, we need them filed quickly because priority date is important, so what did they do? What they decided to do was to allow a temporary application with fewer requirements, fewer standards, and it’s a lot less formal. They decided to call it a provisional patent application since it wouldn’t be examined and all the examination requirements that you should have don’t have to be there. Patent and trademark expert Jason Webb deep dives into provisional patent, its application guidelines, and what differentiates it from the non-provisional or standard patent. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

You can take different features from different concepts and combine them into a more cohesive design. The next step is to take all those different ideas and refine the design. Design refinement is where you start to utilize computer aided design tools to start building the product. It’s a terrific tool as a way to visualize the part with all the features that it needs to be able to be manufactured. The CAD file could go directly to a 3D printed part or a machine part. Engineer David Recker says it’s important to have somebody who is in tune with all the different types of manufacturing processes. Work with somebody who’s got experience in that area because it can have a great impact with the choice of process or choice of materials. Dennis Shaver from Products On Demand says you have to make sure that the person doing the work for you has design for manufacturability experience or DFM. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

If you don’t understand who’s buying your product, how can you make a product for them? That’s what research is in a nutshell, but secondary research is understanding what exists out there. Secondary research is just information in the marketplace that’s already out there. Some of the biggest retailers and brands out there are spending millions of dollars a year on research and secondary research. Market research expert Laura Hazzard recommends doing secondary research at all phases of your product launching because research affects the features and the usability of your product, the colors, the styles, the packaging, and also the marketing. But how you talk and what you say in your advertisements, you can learn in secondary research. Laura talks about some of the huge missteps that she’s seeing a lot of retailers do. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

There are a couple of things that are common with any editor in the industry. They’re very overworked and have a ton of work that they do across a lot of different things. They manage the overall editorial direction, they plan out all of the stories, they usually have multiple news stories that they have to post online every day, they’re all involved in social media, plus they travel a lot. They visit retailers, they visit trade shows, and they do a lot of speaking engagements and webcasts. At the same time, they are also getting bombarded with press releases, calls, and pitches by suppliers and, in some cases, retailers. The supplier is always pitching to them to try and get into the magazines. How does an editor-in-chief or an editor in general decide what is going to go into the magazine or on the website and what’s not going to go? Joe Tarnowski of ECRM and RangeMe takes you through an editor’s perspective of what they’re looking for and how to best get your brand covered in their magazines online or in their social media. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Time creeps up on you fast. If you’re thinking about launching a new product, you’ve got to think about when you want to be on the market and work it all the way back. Product launch timing is often an overlooked issue, especially with people that are new to product launching. It’s probably the most significant and critical factor to success. It can sneak up on you because it happens in different ways for different people. It’s not the same for everybody, but it is super critical. It’s multi-level because it’s not just the timing of the stages that you do, it’s also the time when you decide you’re going to go to market, the timing of the speed to market, and the timing of doing each of the stages. Discover how you can get it accomplished and have your product launch timing flow quickly and smoothly without a lot of time creep in it. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube