Product Marketing with Fexingo: Launches, Positioning, and Go-to-Market Strategy

In this episode of Product Marketing with Fexingo, Lucas and Luna explore how Figma turned its community into an unstoppable marketing engine—without a traditional ad budget. They trace the journey from beta access to a thriving ecosystem of user-generated templates, plugins, and community files. Discover the 'Figma Loop': how daily active users become evangelists, how community files drive acquisition at near-zero cost, and why Figma's focus on designers as influencers created a defensible moat that rivals even network effects. With specific examples like the 'Figma Community' hub and the rise of plugin developers, this episode unpacks the metrics that matter—from weekly active users to the viral coefficient—and shares lessons for any product marketer. Lucas and Luna also discuss the risks of community-led growth and how Figma balanced openness with curation. Whether you're a founder, marketer, or designer, you'll learn how to turn users into your most powerful channel. Tune in for a deep dive into community-led product marketing that goes beyond the surface. #Figma #ProductMarketing #CommunityLedGrowth #GoToMarket #MarketingStrategy #SaaS #DesignTools #UserGeneratedContent #Evangelism #GrowthHacking #MarketingMoat #ProductLedGrowth #TechPodcast #BusinessPodcast #FexingoBusiness #MarketingTips #CommunityBuilding #Podcast Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna explore how Figma turned its beta access strategy into a powerful marketing engine. They dissect the specific mechanics of Figma's community-driven growth, from the early invite-only beta to the viral template ecosystem that made design collaboration a household word among product teams. Using concrete examples like the 'Figma for VS Code' beta and the community file that generated thousands of sign-ups, they reveal how scarcity, social proof, and user-generated content combined to create a self-sustaining loop. They also discuss the risks of beta-based marketing, from the potential for exclusivity fatigue to the challenge of maintaining quality as the community scales. By the end, you'll understand why Figma's approach to beta access became a case study in product-led growth, and how you can apply similar principles to your own product launches. #Figma #ProductMarketing #BetaAccess #CommunityLedGrowth #ProductLedGrowth #DesignTools #GoToMarket #MarketingStrategy #UserGeneratedContent #ViralLoop #Marketing #Business #FexingoBusiness #BusinessPodcast #ProductLaunch #CustomerEvangelists #GrowthHacking #TechMarketing Keep every episode free: buymeacoffee.com/fexingo

Episode 154 of Product Marketing with Fexingo digs into how Figma turned its community file library into a product marketing engine. Lucas and Luna break down the specific mechanics: why Figma made templates and design systems free, how that drove viral loops as users shared files publicly, and what the company did to keep the flywheel spinning without alienating paying teams. They also get into the psychology of users who become evangelists—how free access to a professional-grade tool created a word-of-mouth machine that most SaaS companies dream about. If you've ever wondered why so many product teams default to Figma, this episode explains the marketing decisions behind that default. By the end, you'll have a clear playbook: open up a piece of your product's core value, make sharing frictionless, and let your users build your marketing for you. This angle hasn't been covered in prior episodes, which focused on Figma's beta access and collaboration features. Here, the focus is entirely on the community files program and its outsized impact on adoption. #Figma #ProductMarketing #CommunityMarketing #UserGeneratedContent #ViralLoops #FreeTier #Templates #DesignTools #SaaSMarketing #WordOfMouth #Evangelists #MarketingStrategy #GoToMarket #GrowthMarketing #FexingoBusiness #BusinessPodcast #Marketing #TechMarketing Keep every episode free: buymeacoffee.com/fexingo

Episode 154 of Product Marketing with Fexingo digs into how Figma turned its community file library into a product marketing engine. Lucas and Luna break down the specific mechanics: why Figma made templates and design systems free, how that drove viral loops as users shared files publicly, and what the company did to keep the flywheel spinning without alienating paying teams. They also get into the psychology of users who become evangelists—how free access to a professional-grade tool created a word-of-mouth machine that most SaaS companies dream about. If you've ever wondered why so many product teams default to Figma, this episode explains the marketing decisions behind that default. By the end, you'll have a clear playbook: open up a piece of your product's core value, make sharing frictionless, and let your users build your marketing for you. This angle hasn't been covered in prior episodes, which focused on Figma's beta access and collaboration features. Here, the focus is entirely on the community files program and its outsized impact on adoption. #Figma #ProductMarketing #CommunityMarketing #UserGeneratedContent #ViralLoops #FreeTier #Templates #DesignTools #SaaSMarketing #WordOfMouth #Evangelists #MarketingStrategy #GoToMarket #GrowthMarketing #FexingoBusiness #BusinessPodcast #Marketing #TechMarketing Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna explore how Lego Masters became a cornerstone of Lego's product marketing strategy. They break down the show's dual role as entertainment and a living product demo, using specific examples like the LEGO Masters Australia finale and the evolution of the LEGO Ideas platform. Learn how Lego turns viewers into builders, leverages nostalgia and adult fandom, and navigates the challenge of selling creative play in a digital age. Discover the numbers behind Lego's licensing deals and how the show drives direct sales and community engagement. If you've ever wondered how a toy company turns a TV show into a marketing machine, this episode has the answers. #LegoMasters #ProductMarketing #Lego #LEGOIdeas #MarketingStrategy #EntertainmentMarketing #CommunityMarketing #BrandBuilding #NostalgiaMarketing #AdultFans #LicensingDeal #RealityTV #LegoBrand #MarketingPodcast #FexingoBusiness #BusinessPodcast #Marketing #GTM Keep every episode free: buymeacoffee.com/fexingo

Episode 152 of Product Marketing with Fexingo digs into the single most effective product marketing tactic of the last decade: the invite-only beta. Lucas and Luna dissect how Figma used scarcity, exclusivity, and community feedback to create a marketing engine that generated more demand than any ad campaign. They trace the timeline from the 2015 beta to the 2026 enterprise rollout, reveal the specific design choices that turned every beta tester into a marketer, and explain why the playbook works for both B2B software and consumer hardware. The episode also explores the psychology of FOMO, the fine line between exclusive and alienating, and how to keep momentum after the beta doors open. If you've ever wondered why 'request access' works better than 'buy now', this episode is your answer. #Figma #BetaMarketing #ProductMarketing #LaunchStrategy #Exclusivity #CommunityLedGrowth #GTM #SaaS #DesignSoftware #Marketing #Business #Startup #GrowthHacking #BrandBuilding #CustomerAcquisition #B2BMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dig into how Canva turned a simple design tool into a marketing powerhouse, using templates, education, and a savvy community strategy to make design accessible to everyone. They trace the journey from a drag-and-drop editor to a platform where 190 million users create everything from social posts to presentations, and how that user base became the product's own marketing engine. Along the way, they unpack Canva's clever use of educators, its template marketplace, and its 'design school' content, showing how a freemium model can be a marketing strategy in disguise. The episode also touches on Canva's enterprise push and how it's using AI to keep users hooked, and why a brand that sells 'creativity' has to be careful not to lose its soul. With concrete examples and a look at the numbers, this episode is a masterclass in turning a product into its own best advertisement. #Canva #ProductMarketing #FreemiumModel #DesignTools #TemplateStrategy #CommunityMarketing #BrandBuilding #ContentMarketing #GoToMarket #UserGeneratedContent #EducationMarketing #EnterpriseSaaS #MarketingStrategy #BusinessPodcast #FexingoBusiness #Podcast #Design #Creativity Keep every episode free: buymeacoffee.com/fexingo

For episode 150, Lucas and Luna dig into Duolingo's product marketing engine — the one that turned a language app into a cultural phenomenon. They trace how Duolingo used its mascot, streaks, and notifications not as features but as marketing assets, generating millions of downloads without a traditional ad budget. The conversation zooms in on the 'push notification' strategy, the TikTok presence, and the psychology of loss aversion that keeps users coming back. Lucas argues that Duolingo's real product is the marketing itself, while Luna challenges whether the model can survive as the app matures. They also touch on the recent shift toward AI tutors and what that means for the brand's future. A practical takeaway: how any product team can bake marketing into the product loop. Plus, a listener note about supporting the show. Tune in for a masterclass in turning user behavior into a distribution channel. #Duolingo #ProductMarketing #GrowthMarketing #Gamification #UserAcquisition #MarketingStrategy #BrandBuilding #ViralMarketing #PushNotifications #TikTokMarketing #AIinEducation #BehavioralEconomics #LossAversion #Marketing #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna dive into how Figma's beta waitlist became one of the most effective product marketing plays in the software industry. They explore the psychology behind scarcity, the art of making early access feel like a privilege, and how Figma turned a simple invitation into a viral sharing engine. With specific examples, they break down the strategy that turned a design tool into a community staple long before it went mainstream. If you've ever wondered why some products generate buzz without a massive ad budget, this episode reveals the mechanics behind that momentum. Tune in for a masterclass in using beta access to build anticipation, loyalty, and word-of-mouth growth. #Figma #ProductMarketing #BetaAccess #ScarcityMarketing #CommunityBuilding #WaitlistStrategy #TechMarketing #SaaSMarketing #GrowthHacking #WordOfMouth #FexingoBusiness #BusinessPodcast #MarketingStrategy #ProductLaunch #EarlyAccess #DesignTools #GoToMarket #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna explore how Notion turned its template gallery into a powerful product marketing engine. They trace the strategy from early community submissions to the current marketplace, showing how templates became both an acquisition channel and a retention hook. With specific examples from productivity and education, they discuss how Notion's template strategy lowered the barrier to entry, created a sense of ownership, and provided a constant stream of fresh content. The hosts also touch on the role of power users and creators in fueling growth, and how other SaaS companies can borrow these tactics. Tune in for a deep dive into template-led growth and its impact on product marketing. #ProductMarketing #Notion #TemplateStrategy #SaaS #GrowthMarketing #CommunityLedGrowth #ContentMarketing #UserGeneratedContent #Marketing #Business #FexingoBusiness #BusinessPodcast #ProductLedGrowth #CreatorEconomy #Productivity #TemplateGallery #CustomerAcquisition #RetentionStrategy Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore how Figma turned a simple design collaboration tool into a product marketing powerhouse. They break down the 'aha moment' that hooks designers, the community flywheel that amplified adoption, and the strategic shift to a freemium model that made Figma an industry standard. With specific examples like the community templates, the plugin ecosystem, and the 'Figma for Education' program, they show why Figma's marketing is less about campaigns and more about building a product that sells itself. If you've ever wondered how a B2B tool becomes a verb, this episode unpacks the strategy behind it. Tune in for a fresh take on product-led growth that goes beyond the usual clichés. #Figma #ProductLedGrowth #DesignCollaboration #ProductMarketing #CommunityFlywheel #FreemiumModel #B2BMarketing #DesignTools #GoToMarket #MarketingStrategy #BusinessPodcast #FexingoBusiness #SaaS #TechMarketing #UserOnboarding #ViralLoop #DesignCommunity #StartupGrowth Keep every episode free: buymeacoffee.com/fexingo

Duolingo didn't just make language learning fun—they turned the app itself into a marketing machine. In this episode, Lucas and Luna break down how Duolingo's gamified streaks, notifications, and mascot turned user retention into word-of-mouth growth. They examine the psychology behind daily reminders, the role of the owl in meme culture, and how a product-led growth strategy made marketing nearly obsolete. If you've ever wondered why you can't break a 100-day streak or why your friend won't stop talking about their Duolingo score, this episode explains the mechanics and the magic. Plus, a quick aside on how listener support keeps Fexingo ad-free. Tune in for a masterclass in product-led marketing that's as addictive as the app itself. #Duolingo #Gamification #ProductLedGrowth #MarketingStrategy #UserRetention #StreakCulture #LanguageLearning #AppMarketing #MemeMarketing #ViralLoop #FexingoBusiness #BusinessPodcast #Marketing #GrowthHacking #Engagement #BrandLoyalty #TechMarketing #ProductMarketing Keep every episode free: buymeacoffee.com/fexingo

Episode 145 of Product Marketing with Fexingo digs into how Duolingo turned gamification into a marketing moat. Lucas and Luna break down the specific mechanics—streak counts, leaderboards, and the infamous push notifications—that transformed a language app into a daily habit and a cultural phenomenon. They explore why 'retention as marketing' beats traditional ad spend, how the mascot Duo became a meme-driven brand ambassador, and what product marketers can learn from Duolingo's obsession with engagement metrics. With concrete numbers like 500 million downloads and 40 million daily active users, this episode is a masterclass in turning product features into organic growth. If you're in product marketing, growth, or just love a good case study, this conversation offers actionable insights you can apply to your own roadmap. Tune in for a deep dive on how to build a moat that competitors can't copy. #Duolingo #Gamification #ProductMarketing #MarketingMoat #RetentionMarketing #UserEngagement #GrowthStrategy #AppMarketing #LanguageLearning #DuoTheOwl #StreakCount #Leaderboards #PushNotifications #OrganicGrowth #ProductLedGrowth #Marketing #Business #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing, Lucas and Luna explore how Liquid Death turned canned water into a counterculture statement. They break down the brand's use of irreverent marketing, celebrity partnerships, and its 'Murder Your Thirst' tagline to create a category that didn't exist. The episode dives into the specifics of Liquid Death's positioning, its social media strategy, and the numbers behind its explosive growth, including a reported $700 million valuation. Learn how a product as mundane as water was transformed into a lifestyle brand that resonates with Gen Z and millennials, and what other marketers can take away from Liquid Death's unapologetic approach. #LiquidDeath #WaterMarketing #RebelliousBranding #CannedWater #GenZMarketing #SocialMediaStrategy #ProductMarketing #MarketingStrategy #BrandBuilding #DisruptiveMarketing #DTC #VentureCapital #BeverageIndustry #AdvertisingCampaigns #ConsumerBrands #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

Duolingo didn't just gamify language learning — it built a marketing machine that turns daily streaks, notifications, and a chaotic green owl into organic growth. In this episode, Lucas and Luna break down how Duolingo's product-led gamification became its core go-to-market strategy, why the streak is a retention and acquisition loop, and how their irreverent social media persona drives earned media without a big ad budget. They also dig into the numbers: over 500 million downloads, 40 million daily active users, and a marketing spend that's a fraction of competitors'. You'll learn why Duolingo treats every product feature as a marketing channel, and how the lesson applies whether you're selling an app, a service, or a physical product. If you've ever wondered how a free app with a pushy owl becomes one of the most loved brands in tech, this is the episode for you. #Duolingo #Gamification #ProductMarketing #GoToMarketStrategy #OrganicGrowth #RetentionMarketing #MarketingMoats #LanguageApps #SocialMediaMarketing #LoyaltyLoops #MarketingStrategy #UserAcquisition #BrandPersonality #MarketingPsychology #SaaSMarketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Episode 142 of Product Marketing with Fexingo dives into the unlikely story of Patagonia's 'Don't Buy This Jacket' campaign and how a sustainability-first philosophy became their most potent product marketing asset. Lucas and Luna unpack the 2011 Black Friday ad, the 30-year-old company's decision to put the planet before profits, and the long-term brand loyalty it generated. They explore how Patagonia's anti-consumption stance, repair programs, and Worn Wear initiative turned customers into evangelists, and why purpose-driven marketing works — when it's authentic. The conversation touches on the economics of sustainability, the role of founder Yvon Chouinard, and what other brands can learn without falling into greenwashing. If you've ever wondered why some companies can make you feel good about spending money, this episode explains the mechanics behind the mission. #Patagonia #Sustainability #ProductMarketing #YvonChouinard #Don'tBuyThisJacket #PurposeDriven #WornWear #ConsumerBehavior #BrandLoyalty #Greenwashing #MarketingStrategy #GTM #Business #Marketing #FexingoBusiness #BusinessPodcast #Podcast #MarketingLessons Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna break down how Dyson transformed engineering transparency into a powerful product marketing strategy. Starting with the iconic DC01 vacuum cleaner in 1993, they explore how the see-through cyclone bin became an in-store proof point, how James Dyson built a brand around patented technology, and how the company expanded into hand dryers, fans, and hair care without relying on traditional advertising. Along the way, they discuss the risks of patent lawsuits, the shift to overseas manufacturing, and why making the invisible visible is a timeless marketing lesson. Perfect for marketers, founders, or anyone curious about how great products sell themselves. #Dyson #JamesDyson #ProductMarketing #EngineeringMarketing #VacuumCleaner #MarketingStrategy #GoToMarket #BrandStorytelling #InStoreDemonstration #PatentStrategy #Airblade #SupersonicHairDryer #CycloneTechnology #MarketingLessons #BusinessPodcast #FexingoBusiness #ProductLaunches #MarketingDeepDive Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dissect Oatly's product marketing strategy that turned a simple oat milk into a cultural movement. They examine Oatly's unconventional packaging, the self-aware tone, and the 'Wow No Cow' campaign that risked alienating traditional dairy drinkers. Learn how Oatly leveraged transparency, a distinctive brand voice, and a focus on the 'post-milk generation' to differentiate in a crowded shelf. They also discuss the risks of being too niche and how Oatly maintained authenticity during rapid growth. Perfect for marketers tired of generic positioning. #Oatly #ProductMarketing #Sustainability #BrandBuilding #OatMilk #CommodityBranding #ContentMarketing #Packaging #ToneOfVoice #MarketingStrategy #DTC #BeverageIndustry #AlternativeMilk #ConsumerBrands #Positioning #Storytelling #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

This episode of Product Marketing with Fexingo breaks down how GoPro transformed its customers into a massive content creation engine. We trace their journey from the early Hero HD camera to the million-dollar challenge and GoPro Awards, showing how they built a marketing strategy where the product itself generates the ads. Along the way, we discuss the trade-offs of losing control over brand messaging, the economics of user-generated content, and why this model works best when the product naturally inspires sharing. A concrete look at community-powered product marketing from a company that's been doing it for over a decade. #ProductMarketing #GoPro #UserGeneratedContent #UGC #ContentMarketing #Camera #Community #GTM #Launch #FexingoBusiness #BusinessPodcast #Marketing #GoProHero #MillionDollarChallenge #BrandStorytelling #CustomerAdvocacy #InfluencerMarketing #VideoMarketing Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore how Lego transformed its product marketing by targeting adults. They examine the 2020 'Adults Welcome' campaign, the psychology behind adult fandom, and the data showing 20% of Lego sets are now purchased by adults for themselves. They discuss how Lego repositioned its brand from a children's toy to a creative outlet for all ages, using the Lego Ideas platform and targeted marketing. The hosts also touch on the economics: how adult-focused sets like the Titanic and NASA Apollo Saturn V generate high margins and drive store traffic. A specific lesson: Lego's use of nostalgia and complexity to create a premium product line. The episode includes a behind-the-scenes look at how listener support funds the show through Buy Me a Coffee. #Lego #ProductMarketing #Marketing #AdultCustomers #LegoIdeas #NostalgiaMarketing #ToyIndustry #BrandRepositioning #PremiumProduct #GoToMarket #FexingoBusiness #BusinessPodcast #CustomerSegmentation #CreativeMarketing #LegoSets #TitanicSet #ApolloSaturnV #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna dive into how Nintendo's product marketing strategy positioned the Switch as a hybrid console, defying skeptics and creating a new category. They explore the specific messaging, the emphasis on portability and home gaming, and how Nintendo used a memorable launch campaign to sell the concept. With concrete examples from the October 2016 reveal trailer to the March 2017 launch, they break down why the Switch became a massive success, selling over 100 million units. Plus, they discuss how the product itself became the marketing asset, with viral moments like Breath of the Wild and the unexpected allure of the Joy-Con controllers. Tune in for a masterclass in category creation through product marketing. #ProductMarketing #Nintendo #NintendoSwitch #HybridGaming #CategoryCreation #GamingMarketing #GoToMarketStrategy #MarketingStrategy #ConsoleWars #ProductLaunch #Business #Marketing #FexingoBusiness #BusinessPodcast #GameIndustry #NintendoStrategy #MarketingLessons #Switch Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore how Slack turned its product into a marketing engine. From the 2014 launch that amassed 500,000 users in eight months to the viral team-invite loop that made Slack a verb, they dissect the product-led growth strategy that defined a category. Learn how Slack's freemium model, frictionless onboarding, and internal buzz replaced traditional marketing spend with organic adoption. A masterclass in making the product itself the go-to-market channel. #Slack #ProductLedGrowth #ProductMarketing #Freemium #ViralLoop #SaaS #GoToMarket #MarketingStrategy #BusinessSoftware #TeamCommunication #Onboarding #UserAcquisition #GrowthHacking #B2BMarketing #FexingoBusiness #BusinessPodcast #Podcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, we explore how Shopify turned its third-party app ecosystem into a self-sustaining product marketing machine. Rather than relying solely on traditional advertising or sales teams, Shopify built a platform where thousands of independent developers create apps that solve specific merchant problems — and in doing so, become the company's most effective marketing channel. We break down the flywheel: how Shopify's developer tools, API documentation, and partner programs lower the barrier to entry; how merchants discover and install apps, increasing their reliance on Shopify; and how the entire system compounds as more apps attract more merchants, which attract more developers. Along the way, we discuss the strategic shift from selling a shopping cart to selling an operating system for commerce, and why product marketing for a platform means empowering others to sell for you. #Shopify #AppEcosystem #ProductMarketing #GTM #Ecommerce #DeveloperMarketing #PlatformStrategy #Partnerships #Marketing #Business #FexingoBusiness #BusinessPodcast #GrowthStrategy #Marketplace #Flywheel #B2BMarketing #SaaS #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna unpack how Warby Parker's home try-on program became more than a customer convenience—it became the brand's most powerful marketing channel. They explore how the five-frame free trial reduced purchase anxiety, turned customers into advocates through unboxing selfies, and generated organic word-of-mouth that fueled Warby Parker's growth from a startup to a household name. With specific numbers on conversion rates (over 10% from try-on to purchase) and cost per acquisition (fraction of traditional retail), they explain why making the product itself the marketing medium is the ultimate product-led strategy. This is a masterclass in aligning product experience with go-to-market motion. #WarbyParker #HomeTryOn #ProductMarketing #Eyewear #DirectToConsumer #DTCMarketing #CustomerExperience #UserGeneratedContent #SocialProof #ConversionStrategy #Ecommerce #RetailInnovation #BrandBuilding #Marketing #FexingoBusiness #BusinessPodcast #MarketingStrategy #ConsumerBehavior Keep every episode free: buymeacoffee.com/fexingo

In 2014, Glossier launched its first product—Milky Jelly Cleanser—with a waitlist of 100,000 people who had never touched the product. How did a beauty brand generate that kind of pre-launch demand? The answer lies in founder Emily Weiss's blog, Into the Gloss, which turned a community of beauty enthusiasts into co-creators. This episode unpacks Glossier's product marketing playbook: using customer insights to design products, leveraging user-generated content as the primary advertising channel, and building a brand that treats every customer as a marketer. From the early days of a 100,000-person waitlist to a billion-dollar valuation, Glossier proved that product marketing can be built on trust and community rather than traditional advertising. We explore how they gathered feedback through the blog, launched products that solved real pain points customers had shared, and encouraged customers to share their own routines on social media—creating an endless loop of authentic content. By the end, you'll understand why Glossier's approach is a blueprint for any brand wanting to turn customers into advocates. #Glossier #ProductMarketing #CommunityMarketing #CustomerCoCreation #IntoTheGloss #EmilyWeiss #BeautyIndustry #DTC #SocialMediaMarketing #UserGeneratedContent #FexingoBusiness #BusinessPodcast #MarketingStrategy #BrandBuilding #WordOfMouth #WaitlistMarketing #Cosmetics #Ecommerce Keep every episode free: buymeacoffee.com/fexingo

Stripe transformed payments by marketing not to CFOs, but to developers. In this episode, we examine how Stripe's API docs, sample code, and community events created a bottom-up sales motion that turned a B2B payment processor into a developer-first product marketing machine. We break down why their documentation was their best marketing asset, how they built a loyal community of two million developers, and what other companies can learn from treating their technical audience as users, not buyers. Plus, how Stripe evolved its narrative from simple payments to financial infrastructure without losing its developer DNA. #Stripe #DeveloperMarketing #ProductMarketing #B2B #Payments #APIFirst #DeveloperExperience #ProductLedGrowth #GoToMarket #SaaS #Community #Fintech #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Podcast #ProductMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode, we unpack Apple's product marketing strategy for the Vision Pro – launched in early 2024 but still a case study in platform positioning. Despite selling under 500,000 units in its first year, Apple prioritized developer labs, spatial computing SDKs, and enterprise partnerships over consumer ads. Lucas and Luna explore how Apple marketed an ecosystem opportunity rather than a device, turning skeptics into builders. We discuss the marketing playbook behind the 'spatial computer' label, the curation of launch apps, and why developer experience became the core message. Also: how Apple's tactic of letting developers try the device in person at Cupertino and key cities created a flywheel of demos and word-of-mouth. A masterclass in product marketing that treats developers as the first customers. #Apple #VisionPro #SpatialComputing #ProductMarketing #DeveloperFirst #GoToMarket #PlatformStrategy #HardwareLaunch #AppStore #SDK #DeveloperRelations #ApplePark #Cupertino #Enterprise #MixedReality #MarketingCaseStudy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Episode 130 of Product Marketing with Fexingo. Lucas and Luna unpack how Figma transformed developer handoff from a painful bottleneck into a wedge that drove enterprise adoption. They walk through Figma's 2021 multiplayer API launch, the specific 'Dev Mode' feature rollout in 2023, and how the company turned a technical integration into a product marketing story that sold both designers and engineers. Listeners learn how Figma used interoperability as positioning rather than just a feature, and how that shaped its go-to-market strategy against Sketch and Adobe XD. #Figma #DeveloperHandoff #ProductMarketing #GTM #DesignTools #B2BSaaS #Interoperability #EnterpriseAdoption #DevMode #API #Sketch #AdobeXD #Positioning #ProductLaunch #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

This episode of Product Marketing with Fexingo explores how The Boring Company turned a fundamentally invisible product—tunnels—into a marketing spectacle. Lucas and Luna break down the specific tactics Elon Musk used to generate buzz around a commodity infrastructure project: the flamethrower merch, the Not-a-Flamethrower pivot, the hat drops, the Las Vegas Loop reveal. They discuss how the company leveraged scarcity, irreverence, and founder-led product storytelling to build a brand before the product itself was widely available. The hosts also examine whether the model is replicable for startups selling boring products in regulated industries, and what happens when the hype outpaces the actual service. #TheBoringCompany #ElonMusk #ProductMarketing #TunnelMarketing #InfrastructureBranding #ScarcityMarketing #FounderLedMarketing #LasVegasLoop #Flamethrower #NotAFlamethrower #MerchStrategy #GTMStrategy #BoringProduct #MarketingSpectacle #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna explore how Patagonia flipped traditional product marketing on its head by leading with sustainability. They break down the 'Don't Buy This Jacket' campaign, the Worn Wear program, and how the company used its supply chain transparency as a marketing asset. Specific numbers include a 30% increase in sales after the anti-consumption ad, and the $10 million in tax savings used for environmental grants. The episode drills into one core insight: when your product story is credible, you don't need to shout. #Patagonia #SustainabilityMarketing #ProductMarketing #WornWear #DonBuyThisJacket #SupplyChainTransparency #FexingoBusiness #BusinessPodcast #Marketing #GoToMarket #BrandStorytelling #YvonChouinard #AntiConsumption #CircularEconomy #EarthTax #PurposeDriven #MarketingStrategy #SustainableBrands Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna explore how Canva turned design democratization into a product marketing engine. They break down Canva's freemium strategy, the viral loop of template sharing, and how the company used 'design for everyone' to displace incumbents like Adobe. Specific examples include Canva's 2022 enterprise push, the acquisition of Pixabay and Pexels, and how the platform's template ecosystem created a network effect that drove 100 million monthly active users by 2026. Lucas argues Canva's product marketing succeeded by making the user the marketer, while Luna questions whether the model can sustain premium growth. A focused look at one company's go-to-market playbook that redefined an industry. #Canva #ProductMarketing #GoToMarket #DesignDemocratization #Freemium #TemplateStrategy #ViralLoop #NetworkEffect #Marketing #SaaS #TechStrategy #Adobe #VisualCommunication #StartupGrowth #BusinessPodcast #FexingoBusiness #MarketingStrategy #DesignTools Keep every episode free: buymeacoffee.com/fexingo

Notion's meteoric rise in the productivity space wasn't just about a great tool; it was a masterclass in product marketing through user-generated templates. In this episode, Lucas and Luna break down how Notion turned template sharing into a viral GTM channel, creating a library of over 50,000 templates that drove user acquisition, retention, and community building. They discuss the psychology of 'starting from a template' versus a blank page, the network effects of template sharing, and how Notion measured success not by downloads but by template saves and remixes. With specific numbers on template-driven signups and retention rates, this episode offers actionable insights for any product marketer looking to harness user-generated content as a growth lever. The hosts also touch on the risks of template overload and how Notion maintained quality at scale. #Notion #ProductMarketing #GoToMarketStrategy #UserGeneratedContent #Templates #GrowthMarketing #ViralGrowth #ProductLedGrowth #SaaSMarketing #Marketing #BusinessPodcast #FexingoBusiness #GTM #UserAcquisition #RetentionStrategy #ContentMarketing #CommunityDriven #ProductStrategy Keep every episode free: buymeacoffee.com/fexingo

In this episode, we explore how Revolut turned its banking app into a product marketing engine. Lucas and Luna break down the specific strategy behind Revolut's in-app referrals, premium tiers, and viral features that drove user acquisition without traditional advertising. They discuss how Revolut leveraged its core product—banking—as both the distribution channel and the marketing message, and what other product marketers can learn from its 'product as channel' approach. We also touch on the trade-offs: regulatory challenges, customer retention, and the risk of relying on viral loops. If you're in product marketing, this episode offers a concrete case study on embedding growth into the product itself. #Revolut #FintechMarketing #ProductMarketing #ViralLoops #BankingApp #ReferralMarketing #Freemium #PremiumTiers #GrowthStrategy #ProductLedGrowth #MarketingStrategy #Fintech #UserAcquisition #RetentionStrategy #BankingDisruption #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna explore how Figma turned a boring feature — developer handoff — into a wedge that displaced Sketch and Adobe XD. They unpack the product marketing insight that design tools don't sell to designers alone; they sell to the engineers who implement the designs. Figma’s handoff mode gave developers inspect mode, code snippets, and a link they could open without logging in. That single feature changed the buying center. The hosts walk through how Figma targeted the right persona, used open-source community templates as distribution, and ultimately built a network effect that made switching costs too high. A masterclass in product marketing that treats the silent buyer as seriously as the user. #ProductMarketing #Marketing #Figma #DeveloperHandoff #DesignTools #Sketch #AdobeXD #GoToMarket #SaaS #NetworkEffects #ProductLedGrowth #DevTools #FexingoBusiness #BusinessPodcast #GTMStrategy #CommunityLedGrowth #SwitchingCosts #DesignSystems Keep every episode free: buymeacoffee.com/fexingo

Episode 123 of Product Marketing with Fexingo breaks down how Liquid Death turned canned water into a cultural phenomenon. Lucas and Luna examine the specific tactics behind its irreverent brand voice, its merch-as-marketing strategy, and how it used a music festival partnership to drive a 30 percent sales lift in one quarter. They also discuss the role of scarcity in limited-edition drops and why traditional beverage marketers were skeptical. By the end, you'll understand why Liquid Death's approach is less about hydration and more about identity—and what product marketers in any category can steal from its playbook. #LiquidDeath #ProductMarketing #GoToMarket #BrandVoice #CannedWater #ScarcityMarketing #LimitedEdition #MerchMarketing #MusicFestival #MarketingStrategy #BeverageIndustry #DirectToConsumer #Marketing #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down Duolingo's aggressive notification strategy — over 30 push notifications per week per user — and how the company turned a normally annoying tactic into a branded channel that drove a 60% increase in daily active users in 2025. They explore the psychology behind the timing, the copywriting, the mascot-driven tone, and the key pivot from retention-only to re-engagement. If you've ever wondered why that green owl won't leave you alone, this episode explains the method behind the madness. #Duolingo #PushNotifications #ProductMarketing #UserEngagement #MobileMarketing #RetentionStrategy #BehavioralPsychology #SaaS #MarketingStrategy #AppMarketing #ReEngagement #DailyActiveUsers #Gamification #MarketingTactics #FexingoBusiness #BusinessPodcast #MarketingShow #GoToMarket Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna explore how Oura Ring turned a wearable into a habit through product marketing that sells sleep scores, not hardware. They break down Oura's 'Your Day in a Single Score' campaign, the shift from fitness tracking to readiness tracking, and how the company uses email storytelling to create daily engagement. With 2.5 million rings sold and a 4.8-star app store rating, Oura proves that the best product marketing often ignores the product itself and sells the data story. Lucas also reveals how Oura's pricing strategy — $299 upfront plus a monthly subscription — mirrors the razor-and-blade model but with a twist that keeps churn below 5 percent. The hosts discuss the psychology of the readiness score, how Oura leverages scarcity in limited-edition colors, and why their product marketing team thinks like a publisher. Plus, a candid moment about how listener support on Buy Me a Coffee keeps the show ad-free and independent. #ProductMarketing #OuraRing #WearableTech #DataStorytelling #SleepTech #HealthTech #HabitFormation #ReadinessScore #EmailMarketing #SubscriptionModel #MarketingStrategy #GTM #FitnessTech #BehavioralDesign #ProductLedGrowth #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Episode 120 of Product Marketing with Fexingo digs into Le Creuset's signature product marketing strategy: turning a $400 cast-iron pot into a cult-like status symbol. Lucas and Luna trace how the French cookware brand uses seasonal color drops, limited-edition releases, and a carefully managed secondary market to create urgency without cheapening the brand. They explore the specific tactics—from the annual 'Cherry' drop to the 'Secret Sale' email list—that generate viral demand and sustain premium pricing. The episode also examines how Le Creuset balances scarcity with accessibility, including its factory-seconds store strategy and the role of influencer gifting. Along the way, Lucas and Luna discuss what other product marketers can learn from a brand that has essentially turned cookware into collectibles. No fluff, just a focused case study on why scarcity works when it's tied to genuine product quality. #LeCreuset #ScarcityMarketing #ProductMarketing #LuxuryBrand #CastIron #LimitedEdition #ColorDrops #BrandStrategy #PremiumPricing #ViralDemand #InfluencerMarketing #EmailMarketing #FactorySeconds #CultBrand #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna explore how Dyson disrupted the vacuum cleaner market through relentless product innovation and a unique marketing approach. They dive into James Dyson's 5,127 prototypes, the company's focus on engineering over advertising, and how Dyson turned a mundane household appliance into a premium, aspirational product. The hosts discuss key go-to-market strategies, including the launch of the Dyson DC01, the use of demonstrator videos and cyclone technology storytelling, and the challenge of maintaining premium positioning amid rising competition. They also touch on how Dyson extended the same playbook into hand dryers, fans, and hair care, and why the brand's refusal to discount has been central to its success. Listeners will learn how product-led marketing can build a category-defining brand without relying on traditional advertising. #Dyson #JamesDyson #ProductMarketing #VacuumCleaners #CycloneTechnology #PremiumBranding #GoToMarket #Innovation #DC01 #EngineeringLedMarketing #CategoryCreation #Disruption #UKBusiness #HouseholdAppliances #ProductLedGrowth #CustomerDemonstration #Marketing #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo

In Episode 118 of Product Marketing with Fexingo, Lucas and Luna dissect Duolingo's product marketing strategy — how a green owl named Duo turned language learning into a daily habit for 500 million users. They focus on one specific lever: the streak system and its psychological design. Lucas explains why a 15-minute lesson is the core loop, how Duolingo uses variable rewards and loss aversion to drive retention, and why the company's social media persona — that unhinged, meme-loving owl — is actually a textbook product marketing case. Luna challenges whether the gamification can persist as users age, and they debate the trade-off between engagement and actual language proficiency. Numbers include: 500 million total downloads, 25 million daily active users, 3 million paid Super Duolingo subscribers generating roughly $400 million in annual recurring revenue. No generic marketing theory — just how one app made you afraid to disappoint a cartoon bird. #Duolingo #ProductMarketing #Gamification #LanguageLearning #UserRetention #StreakSystem #DuoTheOwl #BehavioralDesign #LossAversion #VariableRewards #Freemium #SuperDuolingo #DailyActiveUsers #SocialMediaMarketing #MarketingStrategy #BusinessPodcast #FexingoBusiness #GoToMarket Keep every episode free: buymeacoffee.com/fexingo

In an era when every retailer is racing to build a better ecommerce funnel, Lush Cosmetics did something contrarian: it doubled down on the physical store as a product marketing channel. This episode unpacks how Lush turned its shops into sensory theater — with naked products, face-to-face demonstrations, and a strict no-online-returns policy — to drive higher basket sizes and customer loyalty than most DTC brands could dream of. We look at the specific numbers: 4.5 percent of sales from ecommerce vs. 30-plus percent for typical beauty brands, and how that choice actually boosted per-store revenue. Lucas and Luna debate whether Lush's brick-and-mortar bet is a relic or a roadmap for premium brands in the age of AI shopping assistants. #LushCosmetics #ProductMarketing #RetailStrategy #BrickAndMortar #InStoreExperience #SensoryMarketing #NakedProducts #CustomerExperience #RetailInnovation #BrandLoyalty #Omnichannel #MarketingStrategy #BusinessPodcast #FexingoBusiness #GTMStrategy #BeautyIndustry #DirectToConsumer #RetailTrends Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dissect how The New York Times uses a specific product marketing tactic — publicly reporting internal engagement metrics as a narrative weapon. They walk through the exact numbers from the NYT's 2025 investor day: how the company turns subscriber data into a marketing story that competitors can't replicate. They contrast this with how Netflix and Spotify also use transparency as positioning, and debate whether this strategy has an expiration date. Listeners learn one concrete framework: reporting your own usage data as a trust signal that raises the bar for everyone else. #TheNewYorkTimes #ProductMarketing #SubscriberGrowth #EngagementMetrics #TransparencyMarketing #InvestorDay #Netflix #Spotify #DataStorytelling #TrustSignal #BusinessStrategy #Marketing #Podcast #FexingoBusiness #BusinessPodcast #NYT #UserEngagement #CompetitivePositioning Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna unpack how HubSpot turned free tools into a product marketing funnel. They trace HubSpot's early decision to give away Website Grader and Marketing Grader, generating millions of leads and building brand trust before selling anything. Lucas explains the 'freemium content loop' strategy, the numbers behind the grader campaigns (over 10 million reports generated), and why this approach works better for complex B2B products than traditional top-of-funnel ads. Luna pushes back on whether free tools still work in 2026's crowded martech landscape. They discuss the psychology of the 'aha moment' through a free tool, how HubSpot evolved from grader to CRM, and what startups can learn about using utility as a marketing wedge. Specific examples from HubSpot's 2013-2016 growth period and comparisons to modern tools like Semrush and Canva. No fluff, just the mechanics of product marketing through free value. #HubSpot #ProductMarketing #FreeTools #InboundMarketing #MarketingGrader #WebsiteGrader #FunnelStrategy #Freemium #LeadGeneration #B2BMarketing #GrowthStrategy #ContentMarketing #CRM #SaaSMarketing #Marketing #FexingoBusiness #BusinessPodcast #GoToMarket Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dive into the product marketing strategy behind Zwift, the indoor cycling platform that turned a stationary bike into a social game. They break down how Zwift used virtual worlds, real-world data, and community events to get cyclists sweating in their basements. Specific numbers: how Zwift grew from zero to 2.5 million paying subscribers by 2023, and how they maintained engagement during the post-pandemic slump. Lucas explains the 'event-based retention' loop that kept riders coming back, and Luna questions whether the model can survive the hardware wars. No generic 'build a community' advice—just the specific mechanics Zwift used to make a boring activity addictive. Plus, a candid moment about how listener support keeps shows like this ad-free. #Zwift #ProductMarketing #IndoorCycling #Gamification #CommunityBuilding #EngagementStrategy #SubscriptionModel #FitnessTech #VirtualWorlds #RetentionLoop #SportsMarketing #ConsumerBehavior #PostPandemic #HardwareWars #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna dissect Warby Parker's iconic Home Try-On program — not as a gimmick, but as a masterstroke in product marketing that solved a core customer pain point: the fear of buying glasses online without trying them first. We trace how Warby Parker turned a logistical nightmare into a competitive moat, driving a 98% conversion from try-on to purchase. The hosts explore the strategic decision to offer five frames per box, the role of social proof in unboxing, and how the program built trust before a single transaction. They also discuss the hidden costs and why few competitors have replicated the model successfully. Plus, a candid moment on how listener support keeps this ad-free show going. Tune in for a tactical look at one of the most copied — but rarely matched — product marketing moves in DTC history. #WarbyParker #HomeTryOn #ProductMarketing #DTCMarketing #EyewearDisruption #CustomerExperience #MarketingStrategy #BrandTrust #UnboxingExperience #SocialProof #ConversionOptimization #LogisticsMarketing #NeilBlumenthal #DaveGilboa #DisruptorBrands #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna break down how a small B2B SaaS company called Recap used a single, highly targeted email campaign to grow from 500 to 5,000 active users in just six months. They walk through the specific tactics: a three-email sequence triggered by product sign-up, personalized video messages from the CEO, and a referral incentive tied to user milestones. The hosts discuss why this worked where broader content marketing failed, how the team used customer interviews to craft the messaging, and what any product marketer can steal from Recap's playbook — even on a shoestring budget. If you've ever wondered whether email marketing still cuts through the noise, this episode gives you a concrete case with real numbers. No fluff, just a focused deep-dive into one campaign that moved the needle. #EmailMarketing #B2BSaaS #ProductMarketing #Recap #CustomerAcquisition #SalesSequence #ReferralProgram #VideoMarketing #Personalization #ConversionRate #UserGrowth #MarketingCaseStudy #GTMStrategy #SmallBudgetMarketing #BusinessPodcast #FexingoBusiness #MarketingStrategy #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo

In Episode 111 of Product Marketing with Fexingo, Lucas and Luna unpack the co-branding strategy that turned Casetify from a small phone-case maker into a global accessory powerhouse. They trace the company's 2019 partnership with Disney, which produced 4 million cases in the first year, and examine the four-step playbook that Casetify now uses to manage over 300 brand collaborations annually. The hosts also explore the risk of brand dilution when you license everything from Hello Kitty to NASA, and what happens when a partner is suddenly cancelled. Plus, a candid moment about how listener support keeps this show ad-free. Specific numbers, a real case, and a framework you can steal for your own product marketing. #Casetify #CoBranding #PhoneAccessories #Disney #BrandPartnerships #Licensing #ProductMarketing #MarketingStrategy #BrandDilution #IPCollaboration #CaseStudy #FexingoBusiness #BusinessPodcast #GTM #ConsumerBrands #PartnershipMarketing #BrandExtensions #MarketingPlaybook Keep every episode free: buymeacoffee.com/fexingo

Product marketing often focuses on features, but Airtable used templates as a distribution and education engine. In this episode, Lucas and Luna break down the specific playbook: how Airtable built a library of over 500 templates—from content calendars to inventory trackers—that acted as self-serve onboarding tools. They explore why template-first marketing lowered the barrier to entry for non-technical users, how Airtable partnered with power users to create industry-specific templates, and the data that showed users who started with a template had 40% higher 90-day retention than those who started from scratch. The hosts also compare the strategy to similar moves by Notion and Canva, and ask whether template libraries are a moat or just a feature. Plus: a brief reflection on why keeping these conversations ad-free matters, and how listener support makes that possible. #Airtable #ProductMarketing #Templates #GoToMarket #SaaSGrowth #Onboarding #UserRetention #ContentMarketing #Notion #Canva #ProductLedGrowth #MarketingStrategy #Spreadsheets #NoCode #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna dive into how Glossier turned customer feedback into a product marketing engine. They explore the brand's early days on Emily Weiss's blog Into the Gloss, the launch of the Milky Jelly Cleanser, and how community input shaped product development and positioning. Lucas explains how Glossier's approach to co-creation built fierce loyalty and a billion-dollar valuation, while Luna challenges whether that model can scale as the brand expands into retail and mass distribution. Specific numbers include Glossier's 2 million Instagram followers before launch and the 10,000+ product reviews that fueled iteration. A concrete look at a brand that made the customer the marketer. #ProductMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #Glossier #EmilyWeiss #IntoTheGloss #CommunityFeedback #CoCreation #BrandLoyalty #CustomerCentric #DTC #BeautyIndustry #MilkyJellyCleanser #DirectToConsumer #ProductLedGrowth #SocialMediaMarketing Keep every episode free: buymeacoffee.com/fexingo

In this episode of Product Marketing with Fexingo, Lucas and Luna dissect Strava's product marketing strategy, focusing on how the company turned user-generated workout data into a storytelling engine. They examine the 2024 Year in Sport report, the 'Athlete Intelligence' feature launched in early 2026, and how Strava balances social competition with inclusive messaging. The hosts discuss the tension between casual and elite athletes, the role of segment leaderboards in driving engagement, and why Strava's marketing leans on data rather than aspirational imagery. Specific numbers include Strava's 125 million users as of mid-2026 and the 40% year-over-year growth in activity uploads. Lucas argues that Strava's real product is motivation, not tracking, while Luna questions whether the platform can maintain its community feel as it scales. A practical takeaway for marketers: how to turn usage data into shareable content that reinforces your product's core value. #Strava #DataStorytelling #ProductMarketing #FitnessTech #UserGeneratedContent #YearInSport #AthleteIntelligence #SocialFitness #SegmentLeaders #MarketingStrategy #GTM #FitnessApp #CommunityMarketing #Business #Marketing #FexingoBusiness #BusinessPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo