Promo Perspectives by SAGE

What makes the Women’s Leadership Conference (WLC) such a powerful experience in the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook sits down with Arianna Johnson and Laurie Moore to talk all about WLC, from the supportive community and leadership development opportunities to the real-world skills, networking, and confidence attendees walk away with. Whether you’re an aspiring leader, a seasoned professional, or attending for the first time, this conversation dives into why WLC has become such an impactful event for women across the promo industry. They discuss: What the Women’s Leadership Conference is all about Who should attend WLC The value of authentic networking and mentorship Leadership growth, confidence building, and professional development How the event is designed to create meaningful experiences Why employers should invest in sending team members to WLC What first-time attendees can expect Plus, hear behind-the-scenes insight into how the conference is built each year and why so many attendees return year after year. 📍 Women’s Leadership Conference takes place June 22–24 in Milwaukee. This episode is brought to you by Tranter Graphics, INC.

Discover what makes the International Leadership Summit (ILS) one of the most unique and impactful events in the promotional products industry. In this episode of Promo Perspectives, host Nicole Cook sits down with Ellen Tucker and Jessica Gibbons-Rauch from PPAI to break down everything you need to know about this global event. From cross-border collaboration to high-level leadership conversations, ILS brings together senior leaders and rising professionals from around the world to share insights, tackle industry challenges, and shape the future of branded merchandise. You’ll learn: What the International Leadership Summit is and who it’s for How global collaboration with European partners enhances the experience Key topics like AI, geopolitics, and economic impact What makes the event’s format, content, and setting so effective Why this is a must-attend event for forward-thinking industry leaders If you're looking to grow your perspective, build international connections, and stay ahead in the promo industry, this is an event you don’t want to miss. 👉 Learn more and register through PPAI's events page. This episode is brought to you by BEL Promo 

How does a supplier stay competitive on pricing, inventory, and marketing support in today’s promotional products industry? In this episode of Promo Perspectives, we sit down with Michelle, Senior Marketing Manager at BEL Promo, to break down how their team helps distributors win more business. With over 20 years of experience, Michelle shares insights into how BEL Promo maintains low minimums, strong inventory, and competitive pricing, while also providing powerful marketing support tools that make it easier for distributors to sell. In this conversation, you’ll learn: How BEL Promo keeps pricing competitive The strategy behind maintaining strong inventory What effective supplier marketing support looks like How “plug-and-play” marketing toolkits help distributors grow Details on BEL Promo’s new Smart Kits and how they simplify selling Whether you're a distributor looking for reliable partners or just want to understand what separates top suppliers, this episode gives you a clear look behind the scenes. 👉 Learn more: BELPromo.com Subscribe for more Promo Perspectives episodes featuring insights, strategies, and trends from the promotional products industry. This episode is brought to you by BEL Promo.

What makes a great Promo Live presentation—and why should you attend? In this episode of Promo Perspectives, we sit down with Amanda Carpenter, Senior Customer Experience Manager at SAGE and longtime Promo Live host, to break down what makes this virtual event so valuable for both suppliers and distributors. Promo Live is SAGE’s interactive online event held twice a year, giving distributors direct access to suppliers in a live, engaging format with real-time Q&A. Amanda shares insider tips on how suppliers can stand out, what keeps audiences engaged, and why this event continues to grow in popularity—even compared to traditional trade shows. You’ll also learn: What makes Promo Live different from in-person events How suppliers can create more engaging presentations Common mistakes to avoid (and how to fix them) Why distributors gain real value from attending How preparation and energy can make or break a session If you're looking for new products, fresh ideas, and real supplier connections, Promo Live is one event you don’t want to miss. 👉 Learn more or register for Promo Live: SageWorld.com/Events/PromoLive Subscribe for more Promo Perspectives episodes covering trends, strategies, and insights from the promotional products industry. This episode is brought to you by Bel Promo.

In this episode of Promo Perspectives, we’re diving into one of the most impactful leadership events in the promotional products industry—the PPI North American Leadership Conference (NALC). Host Nicole Cook is joined by Melissa Ralston (Chief Marketing Officer at PPI) and Danny Rosin (Co-President of Brand Fuel and Chair of the PPI Board) to break down what makes this event truly unique. From high-level strategy and actionable insights to meaningful networking and real conversations, NALC is designed for leaders who want to grow, connect, and stay ahead in a rapidly evolving industry. Whether you’re an executive, an emerging leader, or someone looking to expand your perspective, this episode gives you a clear look at why this event stands out.  You’ll learn: Who NALC is for and why it matters What makes it different from other industry events The value of real, candid networking Key takeaways attendees bring back to their businesses What’s new this year, including major industry insights and announcements If you’re serious about growth, leadership, and staying competitive in the promo space—this is an event (and episode) you don’t want to miss. This episode is brought to you by Bel Promo

What made PPAI Expo 2026 so memorable? In this episode of Promo Perspectives, host Nicole Cook shares insights and behind-the-scenes perspectives from industry professionals who experienced the show firsthand. From exciting booth activations like the SAGE slot machine giveaway to discussions about new product features, sustainability trends, industry data, and networking across the global promotional products community, this episode explores what made this year’s Expo so impactful. You’ll hear perspectives from members of the SAGE distributor sales team as well as leaders from PPAI, including insights on industry growth, challenges facing profitability, sustainability initiatives at large events, and why the Expo continues to be one of the most important gatherings in the branded merchandise industry. Whether you attended PPAI Expo 2026 or missed it this year, this episode offers a deeper look at the trends, conversations, and energy that defined the event. Subscribe for more Promo Perspectives episodes covering trends, tools, and insights shaping the promotional products industry. This episode is brought to you by Promotoss. https://www.promotoss.com

Live from the SAGE Conference at the PPAI Expo, we asked attendees to share their real-time reactions to the newly released SAGE features — and the feedback was clear. In this episode of Promo Perspectives, host Nicole Cook sits down with distributors to talk about what stood out most — from powerful AI integrations to one-click logo uploads, full-presentation branding, virtual mockups, and lifestyle scene creation. The trend? Speed, simplicity, and smarter selling. If you’re in the promotional products industry and want to see how these tools can help you create better presentations, move faster, and close more deals, this episode is for you. 👉 Drop a comment and tell us which feature you’re most excited about. 👉 Subscribe for more industry insights and event coverage. This episode is brought to you by Promotoss. https://www.promotoss.com

What if creating realistic product mockups didn’t require five different tools and 20 open tabs? In this episode of Promo Perspectives, host Nicole Cook sits down with SAGE Creative Director Cristi Brinkman to break down the all-new SAGE Design Studio and how it transforms the mockup workflow for designers and non-designers alike. From bloated, multi-step processes to a purpose-built workflow designed specifically for promo, Cristi shares what it actually looks like behind the scenes when creating client visuals and how the new Design Studio simplifies everything. You’ll learn: • How layers help you experiment without starting over • Why realistic skewing, shadows, and gradients matter more than you think • How AI-powered logo upscaling eliminates low-quality artwork headaches • The difference between a mockup and a mockup in context • Why “Create a Scene” changes client buy-in instantly • How Design Studio keeps momentum moving instead of stalling projects Whether you’re a seasoned designer or someone who just needs fast, professional virtual samples, this conversation offers a practical, real-world perspective on why a purpose-built mockup tool matters. Subscribe for more insights from the promotional products industry and deeper dives into the tools that help you sell smarter. This episode is brought to you by Promotoss. https://www.promotoss.com

What happens when you ask a sales team to describe brand-new SAGE features in just one word? At the PPAI Expo this year, SAGE hosted its own SAGE Conference and unveiled a powerful lineup of new features. While we were there, Nicole Cook and Senior Social Media Coordinator Anne-Marie Bolton decided to put the sales team on the spot and ask them to describe their favorite updates in one word. The results? Let’s just say sticking to one word was harder than expected. In this episode of Promo Perspectives, you’ll hear quick, candid reactions to: • The new Design Studio • Smart Search powered by AI • Page Builder Widgets From “huge time saver” and “faster sampling” to “seamless,” “customization,” and “game changer,” this rapid-fire recap highlights what real users are most excited about. Which feature stands out to you? Do you agree with the team’s picks? Let us know in the comments. Subscribe for more insights from the promotional products industry and behind-the-scenes moments from SAGE. This episode is brought to you by Promotoss. https://www.promotoss.com

Thousands of members. Endless branded merch. One unforgettable Expo. In this special episode of Promo Perspectives, host Nicole Cook leans into the heart of the podcast’s name by bringing you real perspectives from across the promotional products industry following the largest trade show of the year, PPAI Expo in Las Vegas. Rather than offering a single recap, Nicole gathers voices from every angle of the show floor, including suppliers, organizers, first-time attendees, industry veterans, and members of the SAGE team, to answer one simple question: How would you describe your time at Expo? You will hear from: Kristina Beal of Totally Chocolate Promo on relaunching a brand, experiential merch, and the power of collaboration Anne-Marie Bolton from SAGE on the rise of dual and triple-use products that stood out on the floor Josh Ellis of PPAI on the unexpected networking moments that make Expo special Renee Ward on what it takes to execute an event of this scale Megan Dean’s first-time Expo impressions and her perfect social caption From experiential merchandise and product innovation to meaningful connections and after-hours networking, this episode captures the energy, momentum, and community that define Expo 2026. Whether you attended in person or followed from afar, this recap delivers insights, trends, and perspectives you will not want to miss. Tune in for Part One of our Expo Recap Perspectives and stay tuned for more.   This episode is brought to you by Brentwood Line https://www.brentwoodline.com/

In this SAGE Conference 2026 session, Matt explores key trends shaping the promotional products industry and what suppliers and distributors should be paying attention to right now. From evolving customer expectations to smarter ways of leveraging tools and technology, Matt offers a forward-looking perspective backed by practical examples. This session is designed to help attendees think strategically, avoid common pitfalls, and make informed decisions that support sustainable growth. If you want a clearer understanding of where the industry is headed and how to prepare your business for what’s next, this session provides valuable insight and direction.   This episode is brought to you by Brentwood Line https://www.brentwoodline.com/

At SAGE Conference 2026, Amanda delivers a practical, insight-packed session focused on helping promotional professionals work smarter, stay adaptable, and make confident decisions in a rapidly changing industry. In this session, Amanda breaks down real-world strategies you can apply immediately, from improving day-to-day workflows to thinking more strategically about growth, efficiency, and long-term success. Whether you’re refining existing processes or exploring new approaches, this talk offers clear takeaways designed to help you move forward with intention. Perfect for distributors, suppliers, and marketers looking to sharpen their skills, gain perspective, and leave with actionable ideas they can put to work right away.   This episode is brought to you by Brentwood Line https://www.brentwoodline.com/

Andy takes the stage at SAGE Conference 2026 with a forward-thinking session that explores how technology, data, and smarter tools are shaping the future of the promotional products industry. This session focuses on leveraging modern solutions to streamline operations, improve visibility, and make better business decisions. Andy shares practical insights on embracing change, using available tools more effectively, and positioning your business for sustainable growth in an increasingly competitive landscape. If you’re looking to better understand where the industry is headed and how to stay ahead of the curve, this session delivers valuable perspective and clear direction.   This episode is brought to you by Brentwood Line https://www.brentwoodline.com/

In this SAGE Conference 2026 session, Eric dives into practical strategies designed to help promotional product professionals work smarter, adapt faster, and stay competitive in a rapidly evolving industry. Eric shares real-world insights on improving workflows, leveraging technology more effectively, and making strategic decisions that support long-term business growth. From simplifying everyday processes to identifying opportunities for greater efficiency, this session focuses on actionable takeaways you can apply immediately. Whether you’re looking to refine how you use SAGE tools, strengthen your operational approach, or better position your business for what’s next, this session offers valuable guidance rooted in experience and industry knowledge. Watch now to gain clarity, confidence, and practical ideas you can put to work right away.   This episode is brought to you by Perry Ellis International https://www.pery.com/ 

Thinking about becoming a supplier in the promotional products industry, or looking to strengthen your presence in SAGE? In this episode of Promo Perspectives, host Nicole Cook is joined by Jonathan Webb from SAGE’s Supplier Sales team for a practical, high-level guide to getting started as a supplier and growing successfully inside the SAGE ecosystem. Jonathan breaks down what it really means to be a supplier in the promo industry, why this relationship-driven space offers massive opportunity for small businesses, and how new suppliers can get listed, verified, and discovered by over 45,000 distributors using SAGE every day. You’ll also learn: The step-by-step process to becoming a SAGE Advantage supplier How product verification and supplier ratings impact search visibility Best practices for building trust and credibility as a new supplier How to upload and manage products in the SAGE Supplier Center Smart ways to use advertising and data to drive long-term growth Whether you’re brand new to the industry or ready to take your supplier strategy to the next level, this episode offers actionable insights straight from the experts who help suppliers succeed every day. 🎧 Tune in to learn how SAGE supports suppliers from onboarding to growth—and why the right tools, relationships, and strategy make all the difference.   This episode is brought to you by Perry Ellis International https://www.pery.com/ 

As the new year approaches, what trends are shaping the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook is joined by SAGE Distributor Account Advisor Matt Parisi to break down what distributors and their clients are really looking for as they head into 2026. They discuss the shift from uncertainty to confidence in the market, how buying behavior has evolved over the past year, and why premium, functional products are gaining momentum. From drinkware innovations to recognizable name-brand apparel, Matt shares real-world insights straight from conversations with distributors of all sizes. You’ll also hear practical advice for distributors on presenting higher-quality options, building confidence with clients, and using SAGE Workplace tools and resources to stay ahead of trends. Whether you’re planning for the new year or refining your product strategy, this episode offers a valuable perspective to help you start strong. Be sure to explore SAGE’s quarterly STAT reports, product filters, and catalog resources mentioned in the episode to dive even deeper into what’s trending now and what’s next.   This episode is brought to you by Perry Ellis International https://www.pery.com/ 

Featuring: Jessica Del Rio, Director of Trade Shows & Events, and Halayne Noah, Trade Show Coordinator at SAGE Hosted by Nicole Cook Ever wonder what it actually takes to prepare for a trade show as massive as The PPAI Expo? In this episode, we take you behind the scenes with the SAGE team responsible for bringing it all to life. Jessica and Halayne share: ✔ When Expo planning really starts ✔ How shipping, booth builds, electrical, union rules, and deadlines all come together ✔ The most common surprises new exhibitors never expect ✔ Tips to avoid costly mistakes ✔ What makes a trade show booth stand out today ✔ Their most rewarding moments from the show floor ✔ Why documentation, checklists, and backup plans are everything Whether you’re an exhibitor preparing for your first show or a seasoned pro looking to tighten up your strategy, this episode gives you a practical and highly entertaining look at the process. 👉 Subscribe for weekly episodes of Promo Perspectives! 🎧 Available wherever you listen to podcasts.

In this episode, Nicole sits down with Ellen Tucker of PPAI for an inside look at the promotional products industry’s biggest event of the year: The PPAI Expo. Whether you're a first-time attendee or an industry veteran, this conversation is packed with insights on how to navigate the show, make the most of your time, and understand why Expo remains the heartbeat of the promo industry. Ellen shares: ✔ What makes The PPAI Expo unique ✔ Why planning ahead is the key to surviving (and loving) the show ✔ How attendees can maximize connections, education, and product discovery ✔ Behind-the-scenes details on how a massive event like Expo is designed and executed ✔ Sneak peeks at new activations—including the Expo Exchange and returning fan-favorites like The Pitch Nicole also reflects on her first Expo experience, offering advice for newcomers (hint: wear comfortable shoes and make a walk list!). If you’re attending The PPAI Expo—or simply want to understand why it’s such a defining event for the promo world—this episode is for you. 🎟 Haven’t registered yet? Get all the details at ppai.org.

In this episode of Promo Perspectives, host Nicole Cook sits down with Jessica Gibbons-Rauch, Senior Manager of Professional Development at PPAI, to explore the future of continuing education in the promotional products industry. Jessica shares her passion for learning and innovation—discussing how PPAI is modernizing education through modular learning, certifications, micro-credentials, and interactive workshops that meet today’s diverse learning styles. She also dives into PPAI Advance, the organization’s revamped professional development program, and offers insights on how continuing education empowers professionals, strengthens companies, and elevates the entire promo industry. 🎓 Topics Covered: The role of ongoing education in advancing the promo industry How learning styles are evolving in 2025 and beyond PPAI Advance and its “choose your own journey” certification model Collaboration between PPAI and other associations The future of professional development and education outreach 💡 Whether you’re new to promo or a seasoned pro, this episode offers practical insights into how education is shaping the next generation of industry leaders. 👉 Subscribe for more conversations with industry experts and innovators shaping the future of promo! #PromotionalProducts #PPAI #ProfessionalDevelopment #PromoPerspectives #ContinuingEducation #MarketingEducation #IndustryPodcast

In this episode of Promo Perspectives, host Nicole Cook sits down with Alok from PPAI to unpack the latest research and insights shaping the promotional products industry heading into 2026. They discuss key economic trends, growth opportunities, and the challenges suppliers and distributors can expect in the coming year — from inflation and tariffs to AI-driven efficiency and the rising demand for sustainable products. You’ll also learn which product categories are leading the way, how technology is transforming buyer expectations, and what upcoming policy changes could impact the promo space. Whether you’re a supplier, distributor, or industry enthusiast, this episode will help you navigate what’s next for promo with clarity and confidence. 🎧 Topics Covered: 2026 economic outlook and industry growth Top product categories and buyer trends Sustainability and ESG’s growing influence AI, personalization, and automation in promo Tariffs, compliance, and workforce legislation updates 📈 Stay informed and get ahead of the curve with this insightful discussion!

🍫 In this episode of Promo Perspectives, host Nicole Cook chats with David Miller of NC Custom about one of the sweetest segments in the promotional products industry, food promos! David shares how his family business evolved from a small chocolate manufacturer into one of the top suppliers in the industry, creating everything from custom-shaped mints to gourmet chocolates and branded gift sets. Discover why food remains one of the most powerful (and underused) promotional tools, how distributors can tap into the opportunity, and how personalization and packaging can make food gifts truly unforgettable. You’ll also hear fun stories, like the time they made a pastrami-flavored mint, and how one simple conversation led to a $500,000 order. If you’ve ever wondered how to make your brand more memorable, or just love hearing about creative marketing ideas that taste as good as they look, this episode’s for you. 🎧 Available wherever you get your podcasts. Learn more about NC Custom at nccustom.com and explore more promo insights at SAGEworld.com/podcast.

🌍 In this episode of Promo Perspectives, Nicole Cook sits down with David and Scott from PromoCares to talk about their inspiring Water4Good initiative. Learn how the promotional products industry is coming together to fund clean water towers around the world, impacting communities, schools, and supply chain regions where access to safe water is limited. From the origins of PromoCares to the ripple effects of clean water on health, education, and opportunity, this conversation highlights the power of social purpose in business. You’ll hear stories from on-the-ground deployments in places like Vietnam and Mexico, the role of suppliers and distributors in driving change, and how anyone in the industry (or beyond) can get involved. 💧 Discover how small actions, whether through products, campaigns, or direct support, can add up to life-changing impact. 👉 Learn more and get involved at PromoCares.org.

In this episode, we sit down with William Rubsamen, who runs marketing for a small business called Whirlix Design. William uses AI every day in his workflow, so we dive into: ✨ Our favorite AI tools 🚧 Common hurdles when getting started ⚖️ How to set responsible, ethical guidelines for using AI in your own business Whether you’re curious about AI or already experimenting, this conversation is packed with practical tips and real-world insights you can apply right away.

🤖 What’s your gut feeling about AI? Is it the breakthrough that will take humanity to new heights? A powerful tool that works best with humans in control? A benevolent force (with great dental plans)? Or are you convinced Skynet is inevitable? Welcome to Promo Perspectives, a live podcast presented by SAGE. Each episode delivers tips, tricks, and insights designed to help promotional products suppliers and distributors grow their businesses, while tackling the big conversations shaping our industry.

On the final episode of our Band Merch Series, we're handing the mic over to the musicians themselves! Join us as we sit down with four different artists—Chris Jordan, Joshua Stone, Bradley Blackwell, and Myles Maestro—to get their real-world perspective on promotional products. You'll hear directly from your customers about what they want and need from their merch. They share honest stories about the lessons they've learned, the challenges they've faced, and what they're looking for in a reliable promotional products partner. From figuring out the right apparel to wear on stage to choosing between screen printing and direct-to-garment, these musicians reveal the struggles and successes behind building their brands. This episode is packed with invaluable insights, including: Why merch is critical for band revenue and legitimacy. The importance of material, fit, and design for both comfort and conversation. The challenges of finding the right products and decorators. Tips for creating professional branding that makes a band unforgettable. How distributors can build trust and grow with artists as their partners. Don't miss this crucial look into the mind of a musician. Whether you're a supplier or distributor, this episode will help you understand how to best serve artists, outfit their dreams, and turn their passion into a professional brand.  

Turn up the volume and get ready to rock with this episode of Promo Perspectives! We’re continuing our series on band merch and bringing you a conversation with Angelica and Caleb from Merch Media. Angelica and Caleb are music lovers at heart, and they've turned that passion into a business that helps independent artists create awesome promotional products. You'll hear about their own love for music, from the iconic concert experiences that shaped them to the artists that inspire them every day. We dive deep into the world of band merchandise, covering topics like: The difference between official and "unofficial" merch. How to get creative and stand out in the music market. Why band merch is a vital source of income for artists. The importance of online stores and other emerging tech like NFC chips. The value of networking and building connections within the music community. Whether you're a supplier, distributor, or a fan who wants to support your favorite artists, this episode is packed with great tips and insights.

On this episode of the Promo Perspectives podcast, we dive into the world of band merchandise from the distributor's point of view. We're joined by Adrian and Shadow from Seven Sins Printing and Embroidery, a company dedicated to helping artists translate their visual identity into profitable merch. Adrian and Shadow share their story of how they immersed themselves in the Texas music scene and the unique challenges and triumphs of working with bands. They discuss the importance of understanding different music genres' preferences, from the types of garments to specific artwork styles. They also reveal the secrets behind their success, including their commitment to fair pricing, lightning-fast communication, and building strong, lasting relationships with their clients. Whether you're a distributor looking to break into the band merch market or a supplier wanting to understand this niche better, Adrian and Shadow offer invaluable insights and practical advice. They touch on everything from navigating the unpredictability of tour life to the power of word-of-mouth marketing within the music community. Episode Highlights: The Nuances of Merch: Discover how different music genres, from death metal to alternative, have distinct preferences for apparel types, artwork sizing, and even colors. The Power of Connection: Learn why communication and building a relationship with your clients are just as important as the quality of your product. Beyond the T-Shirt: Adrian and Shadow discuss the deeper meaning of band merch as a "badge of honor" and a conversation starter, fostering a sense of community among fans. Don't miss this insightful conversation with two passionate professionals who are making a real impact in the music industry.

The live entertainment industry is booming, and promotional products distributors have a massive opportunity to profit from this growth. In this episode of Promo Perspectives, we take a deep dive into the $14 billion band merchandise industry.   Hosted by SAGE's Gabe Gotay, a musician himself, this podcast explores the history of band merch, from Elvis Presley's "I Love Elvis" buttons to the Grateful Dead's iconic t-shirts and Taylor Swift's Eras Tour. We break down the stats and explore why band merchandise is not just a side hustle, but a crucial revenue stream for artists. In this episode, we discuss: The numbers: The band merch industry is projected to reach over $16 billion by 2030. Learn which genres and products are driving the most sales. The history: We trace the evolution of band merch, from early pioneers like Elvis and the Beatles to modern-day icons and the rise of the t-shirt as a cultural canvas. The strategy: Discover how to find and connect with independent artists and mid-tier touring acts—the ideal clients for distributors. We'll also cover common pain points and how you can position yourself as a valuable partner. This is the first episode in a series all about the music merch market. Stay tuned for upcoming episodes where we'll hear from distributors and musicians themselves!

In this episode, we continue our series on decoration methods, focusing on insights from the supplier decorator side. Our guest is Jenna Sackett, Brand Engagement Manager at Stahls. Jenna shares how Stahls' educates the industry on best practices for various heat transfer methods, from foundational techniques to cutting-edge innovations like UltraColor Max and specialty finishes. Discover how understanding these methods can help you educate your customers, secure repeat business, and become a trusted consultant. She also touches on the importance of quality materials for your reputation and the exciting future of on-demand and small-batch production in the promotional products industry. What you'll learn: Stahls unique approach to educating decorators and distributors. An overview of popular heat transfer methods and their best use cases. The importance of quality and how it impacts your business and client relationships. Insights into the rise of on-demand and small-batch production. Tips for becoming a guide, not just a seller, to your clients.

Join SAGE for an insightful episode of Promo Perspectives as we dive deep into the world of promotional product decoration! This episode offers a comprehensive look at popular techniques like embroidery, screen printing, heat transfer, laser engraving, and embossing/debossing, breaking down their pros, cons, and best uses. Independent distributor Ryan Feigenblatt of The Boca Ratonian shares his invaluable expertise, revealing how he navigates client conversations, simplifies complex methods with relatable analogies, and ensures successful projects. Ryan also discusses the nuances of new innovations like DTF (Direct to Film) and the critical role of supplier relationships and continuous education. Whether you're a seasoned pro or new to the industry, gain practical tips to confidently discuss decoration options and elevate your promotional product game! Check out the SAGE Decoration Guide for more in-depth knowledge.

In this episode of the Promo Perspectives podcast, join us and special guest Jeremy Rossbach as we dive deep into the heart of marketing: passion and creativity. Jeremy, a seasoned tech professional who transitioned back to his marketing roots, shares his unique journey, from running data centers to becoming a passionate advocate for network observability and even a podcaster. Discover how Jeremy channels his marketing energy into meaningful endeavors, including his own podcast, "NetOps Expert," and pro bono work for a non-profit empowering underserved youth through tennis. This episode explores the vital connection between personal values, creative pursuits, and effective marketing. We also discuss how diverse creative talents within a marketing team, from authors and graphic designers to musicians, contribute to truly collaborative and impactful work. We also touch on the delicate balance of receiving and giving constructive criticism in the creative process.

In this episode, we're joined by SAGE's Vice President of Marketing, Billie Forman, to dive into the world of marketing with a large team. This episode serves as a powerful counterpoint to our recent discussion on marketing with a small, limited team. Billie, with 18 years of experience at SAGE and a deep understanding of the promo industry, shares invaluable insights on: The advantages of a diverse, specialized marketing team: Discover how having in-house experts like copywriters, graphic designers, and video producers can lead to greater efficiency, higher quality work, and a deeper understanding of your brand. Real-world examples of successful large-team initiatives: Learn how SAGE leverages its diverse team for major projects like the Promo Perspectives podcast itself and the industry's "Super Bowl," PPAI Expo. Overcoming the complexities of managing a large, diverse team: Billie discusses strategies for fostering communication, collaboration, and prioritizing projects, especially in a hybrid work environment. Fostering individual growth: Get tips on how to empower team members, provide transparency for career advancement, and trust your specialists to excel. Scaling a marketing team: Billie offers practical advice on identifying skill gaps, justifying new hires, and deciding whether to bring on a generalist or a specialist. The role of AI in modern marketing: Explore how SAGE's team is currently utilizing AI for tasks like image generation, voiceovers, content polishing, and strategic assistance. Whether you're looking to grow your marketing department or optimize your current large team, this episode is packed with actionable advice from an industry expert!

In this episode of Promo Perspectives, we're joined by his friend William Rubsamen of Whirlix Design to discuss marketing strategies for small businesses with limited marketing teams. Many distributors in the promotional products industry operate with small teams, often with owners or their family members handling marketing efforts. This episode aims to provide practical tips, tricks, and insights to help these businesses thrive. Gabe and William dive into the realities of wearing many hats in a small marketing department, covering topics like: Setting Goals: The importance of defining clear, SMART goals to guide your marketing efforts and ensure your content is impactful. Choosing Channels: How to identify the most effective marketing channels for your specific business, with a special focus on the power of video content. Leveraging AI: A deep dive into how artificial intelligence tools can save time and enhance various aspects of the marketing process, from planning to content creation. Competitive Analysis: Understanding what competitors are doing, even with limited resources, using free and affordable tools. Budget-Friendly Tools: Practical advice on utilizing free or low-cost marketing tools like Canva and Hootsuite, to maximize impact without breaking the bank.   Whether you're a seasoned marketer in a small business or just starting to build your marketing presence, this episode offers actionable strategies to help you make the most of your resources and achieve your business goals.

On this episode of Promo Perspectives, we're joined by special guest Nicole Cook, SAGE's Senior Brand Marketing Manager, to dive deep into the world of brand marketing for the promotional products industry. Nicole breaks down what brand marketing truly is (hint: it's more than just a logo!) and shares actionable steps for distributors and suppliers to define their unique brand identity. Learn about the three core pillars: Mission & Values: What does your company stand for? Brand Personality: What's the tone and voice of your brand? Unique Selling Proposition (USP): What makes you different and better than the competition? We also discuss how to maintain brand consistency across all your marketing channels – from your website to social media and email campaigns. Plus, get insights into how to measure brand health even without a single "brand authority" metric. Whether you're a distributor or a supplier, understanding and investing in your brand is crucial for success. Tune in to learn how to build a strong brand that resonates with your customers and drives sales!   🔔 Subscribe to Promo Perspectives for more tips and tricks to grow your promo business! #BrandMarketing #PromotionalProducts #MarketingTips #BusinessGrowth #Podcast #SAGE #PromoPerspectives

Are you a promotional products supplier or distributor looking to boost your online presence and grow your business? In this episode of Promo Perspectives, SAGE's Senior Marketing Coordinator, Gabe Gotay, dives deep into the essentials of building, executing, and growing a successful digital marketing strategy. Gabe breaks down the process into three key phases: Build: Learn how to set clear, measurable goals using the SMART framework, understand your target audience with detailed buyer personas, and select the most relevant digital marketing channels for your business. Execute: Discover actionable tips for developing effective campaigns across various channels like SEO, paid advertising, content marketing, email marketing, and social media. Gabe also highlights how SAGE's tools can simplify your online presence and streamline your marketing efforts. Grow: Understand the importance of tracking your key performance indicators (KPIs) and leveraging analytics tools to gain insights. Embrace a mindset of continuous improvement through reporting and iteration to maximize your ROI. Whether you're new to digital marketing or looking to refine your existing strategy, this episode is packed with valuable insights and practical advice specifically tailored for the promotional products industry.

In this special bonus episode, we sit down with Jenna Quaranta, a significant force in the industry who's made multiple appearances on the PPAI Online 18 over the years. Jenna shares her incredible journey, from her early days at AlphaBroder to her current role as Director of Sales and Training at HPG, where she coaches over 100 people a week through her own sales academy. Discover how her unique sales methodology, born from deeply personal experiences, prioritizes re-engagement, discovery, and building genuine trust. In this candid conversation, Jenna reveals: Her "Field Sales Method" and how it helps sales reps protect their relationships and mental health. Why authenticity and trust are the cornerstones of true influence in the promotional products industry. Practical tips for leveraging social media to build relationships and prospect effectively, without wasting time. Her powerful insights on setting boundaries with social media and protecting your mindset. The crucial first step to take if you're looking to elevate your social media presence or build a brand from the ground up. This episode is packed with invaluable wisdom for both promotional product suppliers and distributors looking to grow their businesses and build a lasting impact. Don't miss out on Jenna's game-changing perspectives! #InfluencerMarketing #PromotionalProducts #SalesTraining #DigitalMarketing #SAGE #PromoPerspectives #JennaQuaranta #B2BSales #SocialMediaStrategy #Authenticity #TrustInBusiness

Ever wonder what goes into the high-quality video content that earned SAGE a spot on the prestigious 2025 PPAI Online 18 list? In this episode of the Promo Perspectives Podcast, we're pulling back the curtain on the process and workflow of video production with SAGE's talented producer, Lafonso Brown! Following up on our previous discussion about videography philosophies, Lafonso dives deep into the nitty-gritty of creating impactful promotional videos. He shares invaluable insights into: Pre-production secrets: From brainstorming unique concepts (like our "Email Campaigns" skit!) and meticulous scriptwriting to detailed storyboarding and shot lists – discover how rigorous planning saves time and elevates your final product. Production challenges and solutions: Learn about lighting techniques, audio recording strategies (including double-system sound!), and how to navigate on-location shoots, whether it's a fictional narrative or a fast-paced event like Expo. Post-production magic: Lafonso reveals the software (Adobe Creative Suite, including Photoshop, Premiere Pro, After Effects, and Audition) and workflow behind transforming raw footage into polished, engaging content, even for animated software demos. Whether you're a distributor looking to enhance your client presentations or a supplier aiming to showcase your products, understanding the dedication behind professional video production can revolutionize your approach. Lafonso emphasizes that while the tools might vary, the importance of a well-defined process is universal for telling a truly good story.

SAGE recently secured the #1 spot on the PPAI Online 18 for our outstanding social media performance, and a big reason for that success is our video content! In this episode, Lafonso shares his incredible journey into video production and dives into fundamental principles that will help promotional product suppliers and distributors create compelling visuals, even on a budget. In this episode, you'll learn: The Power of Storytelling: How understanding narrative in other media (like books and movies) can inform your video production, and how to evoke emotions without saying a word. Essential Video Production Rules: Lafonso breaks down key principles like white balance, focus, headroom, and look room – and when it's okay to break them for creative effect! Budget-Friendly Equipment: Get practical recommendations for building an affordable video kit using your smartphone, tripods, microphones, and lighting. Stepping Up Your Game: Advice on moving beyond basic smartphone setups with DSLR cameras and more advanced lighting. The Importance of Subtlety: Why the best video production is often invisible, drawing viewers into your story without them even realizing the techniques at play. Whether you're a distributor looking to showcase products or a supplier aiming to reach more industry professionals, this episode is packed with actionable insights to help you grow your business through impactful video.

On this episode, Anne-Marie Bolton, SAGE's Senior Social Media Coordinator, shares the secrets behind SAGE's #1 ranking in the PPAI Online 18, highlighting their successful content mix and engagement tactics. Learn about SAGE's four content pillars – Cultivation, Celebration, Education, and Innovation – and how they guide their award-winning social media presence.   This episode covers: Developing a strategic social media plan with clear goals. Tailoring content for different platforms like LinkedIn and Instagram. Determining optimal posting frequency and consistency. Tips for suppliers and distributors to showcase products and build brand authority. Leveraging user-generated content and industry collaborations. The importance of brand guidelines and utilizing tools like Canva.   Whether you're a small business or a seasoned pro, this episode is packed with actionable insights to elevate your social media game.

In this episode, the final installment of our series on fulfillment, we are joined by a special guest from the supplier side: Nick Marconi, Inside Sales Account Executive at S&S Activewear, now combined with AlphaBroder! Get an exclusive look into the massive operation behind one of the industry's largest apparel suppliers. Nick shares insights on how S&S and AlphaBroder operate as a "house of brands," managing over 130 different brands, the logistics of their extensive warehousing and fulfillment network across 15 locations, and details on their Contract Decorator Network (CDN) program. Plus, Nick shares tips and advice for distributors on streamlining their fulfillment process by leveraging supplier programs and offering variety, and why getting samples is crucial for distributor success and client satisfaction. Whether you're a distributor looking to optimize your operations or a decorator interested in partnering with a major supplier, this episode is packed with valuable information! 

In this episode, hosts Gabe Gotay and Patrick Harvot continue their deep dive into fulfillment, joined by special guest Jack Meese, Sales Manager at Print One Inc. Discover how Jack revolutionized his fulfillment process by transitioning from cumbersome spreadsheets to efficient SAGE Stores. Tune in to learn about: The "aha!" moment: Why SAGE Stores were a no-brainer for Print One and their clients. Real-world applications: How Jack uses short-term online stores for universities, corporate programs, and special events. The power of communication: Strategies for keeping clients informed and engaged before, during, and after a store launch. Smart inventory management: Jack explains his two primary methods for handling inventory – producing after store closure vs. fulfilling from pre-ordered stock. Crucial advice: Why ordering 5-10% extra can be a lifesaver and how to manage those extra items. Shipping simplified: How Print One handles shipping for bulk orders versus individual drop-shipments using SAGE's integrated tools. Becoming a consultant: How to leverage technology to focus on client relationships and account growth. If you're looking for actionable tips to streamline your order fulfillment, manage client expectations, and make your promotional products business more efficient, this episode is packed with insights from a distributor who's been there and done that!

In this third episode of our series on fulfillment, hosts Gabe Gotay and Patrick Harvot are joined by special guests Jill Houston and Michael Barber from Corporate Pride. Get a real-world look at how a successful distributorship sets up and manages company stores and tackles fulfillment challenges. Jill and Michael share: 👕 An in-depth example of a new-hire apparel store, including budget codes and order processing. 💡 How using a demo store can be a powerful sales tool. 👩‍💻 Their transition from order takers to consultants using stores and showrooms. 📦 Their current fulfillment process and the potential for leveraging 3PLs. ⏱️ The importance of setting clear customer expectations on timelines. ✅ How customer needs influence product choices and fulfillment strategies. 🔑 Why the SAGE professional site tier is a game-changer for showrooms! Whether you're already running company stores or considering offering them, this episode is packed with actionable insights directly from experienced distributors. Don't miss Jill and Michael's valuable perspectives on making company stores and fulfillment a profitable part of your promo business! Subscribe to Promo Perspectives for more tips, tricks, and industry insights every week!

Following up on the main episode's discussion, Gabe and Patrick tackle the crucial topic of inventory management. They break down the pros and cons of holding inventory versus not holding it, discuss the impact of order minimums, and explore when and why you might consider working with a third-party logistics (3PL) warehousing company. Then, they clarify the differences and similarities between SAGE Showrooms and SAGE Stores. Understand which platform is best suited for different client needs and discover how a showroom can even evolve into a full-fledged store. Get practical examples of when to use each and learn how to leverage these SAGE tools to streamline your business and enhance client relationships. Stay tuned for even more "Promo Perspectives" on fulfillment! In upcoming episodes, we'll be bringing you insights directly from distributors and a supplier in the promotional products space. Don't miss out on getting the full spectrum of perspectives!

Join SAGE's Gabe Gotay and Patrick Harvot as they kick off a multi-part series on mastering order fulfillment for your promotional products business. In this introductory episode of Promo Perspectives, learn the crucial first steps: gathering customer requirements, identifying pain points, and understanding different store setup options. Discover how to create efficient online ordering platforms that save you and your clients time and money. Subscribe for more in-depth episodes with distributor and supplier guests!

Join us for a special episode of the Promo Perspectives podcast featuring an insightful conversation between David Natinsky, President of SAGE, and Jonathan Strauss, President & CEO of PPPC (Promotional Products Professionals of Canada). Discover the fascinating history and evolution of the partnership between SAGE and PPPC, and how this powerful collaboration benefits the Canadian promotional products industry and its companies. David and Jonathan share the passion behind this effective alliance, detailing how it streamlines access to essential technology and resources for PPPC members. Learn about: The origins of the SAGE and PPPC relationship. How PPAI played a pivotal role in connecting the organizations. The seamless integration of SAGE tools and PPPC membership for Canadian distributors and suppliers. The strategic alignment of the partnership with PPPC's mission to grow and improve the Canadian industry. The ongoing development of Canadian-specific features within the SAGE platform. The importance of distributor and supplier feedback in shaping SAGE's offerings. The value of SAGE's presence and support at PPPC events across Canada. The future of this dynamic partnership and its continued impact on the promotional products landscape in Canada. Don't miss this engaging discussion that highlights the strength of industry collaboration and the dedication to empowering promotional product professionals in Canada! Subscribe to the Promo Perspectives podcast for more fresh insights into the promotional products industry. We have many more great episodes coming soon! #PromoPerspectives #SAGE #PPPC #PromotionalProducts #Canada #IndustryPartnership #Technology #BusinessGrowth #Podcast #Marketing #CanadianBusiness    

We sit down with Lane Hokanson, Global Marketing Manager at Goldstar, to discuss sustainability and the future of promotional products. Discover how Goldstar is prioritizing planet-friendly practices with their "Made Better" initiative, their journey to earning key sustainability certifications (FSC, GRS), and their goals for reducing their carbon footprint. Lane also shares valuable insights on how Goldstar supports distributors in their own sustainability efforts. Tune in to learn how you can make more eco-conscious choices for your brand!

Get an insider's look at the evolution of SAGE with Andy Evans, a 15-year SAGE- veteran. Learn about the key technological shifts, client relationship strategies, and industry trends that have shaped our success.

Get a rapid-fire update on the latest SAGE features in this bite-sized episode of Promo Perspectives!   We highlight key enhancements, including: AI-Powered Presentation Wizard: Instantly create personalized client presentations. New Presentation Gallery Layout: Modernize your product showcases. Client Text Messaging: Streamline communication within SAGE CRM. Enhanced Product Data: Suppliers can now add carbon footprint data and website links.   Plus, brief announcements on upcoming SAGE webinars and industry events. Stay tuned for deeper dives in future episodes!

Dive into purpose-driven promo! Kara Keister of Social Good Promotions shares how to connect commerce with impact, focusing on sustainability, transparency, and giving back. Learn how to make a difference with every order.

Dive into the future of promo! This episode of Promo Perspectives explores sustainability and responsibility in the promotional products industry. Learn actionable strategies for environmental responsibility, social equity, product life cycle management, and transparency. Featuring insights from Kara Keister of Social Good Promotions and resources from PPAI. Discover how to build a sustainable business and make a positive impact. Subscribe for bonus episodes and industry insights!