Push, Pull, Profit

In this episode, I sit down with Marcus, one of the coaches inside The Optimised Coach, who's been working with us for a few years now. He's built his business from zero clients to 31, saved £40,000, and is now well on his way to building a business that achieves financial freedom for himself and his family. This is a great lesson, and there's loads of actionable points in here for any coach who's looking to level up their business

Live talk from PerformX Live 2026

1️⃣ Work with me directly, DM me "OC21" 👉 https://www.instagram.com/matt_optimise2️⃣ The exact system that helped us generate over £23 million for coaches 👉 https://youtu.be/iO-kM3LUDPE?si=yffdRbKrTE6Vf8Db  3️⃣ Join 1k+ coaches in The Underground Scaling Society (FREE Private Community + Courses) 👉 https://www.skool.com/underground-scaling-society-5842This video dives into the importance of YAP content in your overall content strategy. We explore why it's a crucial element for any content creator looking to connect with their audience. Tune in for youtube tips on how to effectively use authentic content and master talking to camera, just talking about what matters. 🚀

1️⃣ Work with me directly, DM me "OC21" 👉 https://www.instagram.com/matt_optimise2️⃣ The exact system that helped us generate over £23 million for coaches 👉 https://youtu.be/iO-kM3LUDPE?si=yffdRbKrTE6Vf8Db  3️⃣ Join 1k+ coaches in The Underground Scaling Society (FREE Private Community + Courses) 👉 https://www.skool.com/underground-scaling-society-5842Most coaching businesses often struggle with disorganisation, a common issue this video addresses head-on. We dive into practical strategies for creating an efficient online business, offering business coaching insights to streamline your operations. Learn how to implement effective business systems to avoid being constantly tied to your phone and enhance your overall business efficiency. 🚀

1️⃣ Work with me directly, DM me "OC21" 👉 https://www.instagram.com/matt_optimise2️⃣ The exact system that helped us generate over £23 million for coaches 👉 https://youtu.be/iO-kM3LUDPE?si=yffdRbKrTE6Vf8Db  3️⃣ Join 1k+ coaches in The Underground Scaling Society (FREE Private Community + Courses) 👉 https://www.skool.com/underground-scaling-society-5842Building on the success of a previous unscripted podcast, this video continues the raw, direct-to-camera style. We're diving into new topics, offering valuable social media content for anyone looking to refine their approach. This youtube business video is designed to provide actionable insights, just like our interview videos.You guys enjoyed the last video where I just raw-dogged my thoughts straight down the lens, so in this video, I'm going to talk about a few areas. This is pure youtube content, offering an unscripted podcast feel for my youtube business video audience. I'm focusing on providing valuable social media content without a teleprompter. 🚀

1️⃣ Work with me directly, DM me "OC21" 👉 https://www.instagram.com/matt_optimise2️⃣ The exact system that helped us generate over £23 million for coaches 👉 https://youtu.be/iO-kM3LUDPE?si=yffdRbKrTE6Vf8Db  3️⃣ Join 1k+ coaches in The Underground Scaling Society (FREE Private Community + Courses) 👉 https://www.skool.com/underground-scaling-society-5842

1️⃣ Work with me directly, DM me "OC21" 👉 https://www.instagram.com/matt_optimise2️⃣ The exact system that helped us generate over £23 million for coaches 👉 https://youtu.be/iO-kM3LUDPE?si=yffdRbKrTE6Vf8Db  3️⃣ Join 1k+ coaches in The Underground Scaling Society (FREE Private Community + Courses) 👉 https://www.skool.com/underground-scaling-society-5842The fitness industry is rapidly changing, largely due to the emergence of artificial intelligence. This video explores how AI is reshaping fitness content creation, offering insights into new methods and tools. We discuss how these emerging technologies are driving significant shifts, impacting everything from ai video editing to overall automation for business operations. 🚀

1️⃣ Work with me in The Optimised Coach, DM me "call26" 👉   /  https://www.instagram.com/matt_optimise2️⃣ The exact system that helped us generate over £23 million for coaches 👉   3️⃣ Join 1k+ coaches in The Undergrond Scaling Society by The Optimised Coach (FREE Private Community + Courses)https://www.skool.com/underground-scaling-society-5842

Mastering all 3 is hard but far from impossible. Do the basics ruthlessly well & show up every day even when you don't want to...If you refuse to stop and constantly look for ways to improve, grow and stay front of mind it's inevitable that one day soon... YOU WILL SELL!

This episode is best suited for youtube.Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

For FREE COACHING RESOURCES see the link below ⬇️ https://www.skool.com/underground-scaling-society-5842Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Chapters:0:00 Why Sales Calls Change Everything0:35 The Real Cost of Avoiding Calls1:38 The First 3 Minutes That Decide the Sale2:30 How to Lead Without Being Salesy3:52 Losing Control of the Call4:12 Handling Objections Properly5:38 The Right Way to Respond to “I Need to Think”6:20 Reframing Objections6:42 How to Present Your Price7:39 Using Silence to Close8:44 Implement the Sales Call System

Today's guest, Ollie Griffiths, an ex-professional rugby player, shares his unique journey through a forced early retirement. This conversation explores his retirement mindset and the critical choices he confronted during this significant retirement transition. We discuss the realities of life after retirement and how to navigate such an experience.00:00 Forced Retirement05:40 Lost Structure & Direction12:30 Starting From Zero21:00 Installing a Plan31:40 Fixing Delivery & Retention41:20 Sales Calls That Convert51:30 Why Growth Accelerated01:02:30 What Success Actually Means01:12:30 Final Lessons

Get my Chat GPT prompts for free ⬇️skool.com/underground-scaling-society-5842Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Today we're going to break down Chloe's 12-month business journey from making near minimum wage to a top 1% salary, a true success story of career growth. This video highlights her personal development and the impact of her success mindset, emphasising how a career change can lead to significant achievements.

Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Today I'm going to show you the exact setup that keeps clients engaged throughout the holidays and has them excited to hit January already recommitted, focusing on how to get clients to commit to their goals. This strategy is key for any online business aiming for long-term client ascension, helping you in how to sell effectively. It's about personal development for both coach and client, fostering real business growth through strong sales.

Join 745 other coaches & get your Mini Magnet GPT here ⬇️https://www.skool.com/underground-scaling-society-5842/aboutFollow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

FREE Skool Community ⬇️https://www.skool.com/underground-scaling-society-5842/about?ref=db8f110b72c341d093ccff05b3972adbFollow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Today I sit down with Jase Donaldson who has completely turned around his fitness business since joining the Optimised Coach.

My 7 biggest takeaways from this book that reshaped my approach to marketing my business 

In todays video I sit down with with Ben from WeHackHealth to discuss what we both believe to be the biggest catalyst in client retention We cover the full timeline, from first client meet ups to current client events. This is a great episode for fitness professionals who are struggling to retain clients and need to create a real community feeling in their business Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

In this Episode I break down exactly how I would start again from zero and build a £10,000 coaching business in 2025.Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

In this episode I dive deep into exactly how you can take time off without totally f*cking your business in the process.Trust me, I used to cram work like a d*ck during holidays, waiting for Saz to finish in the shower and getting check-ins done. Leaving dinner early to get back to the hotel in time to finish the check-ins due the next morning... You get the picture. It wasn't until I realised the long term damage i was doing to not only my business but my relationship I knew something had to change.In this video I'm going to share those changes with you!GRAB THE FREE MONEY MATRIX WORKSHEET BELOW:[INSERT WORKSHEET]Follow me on Instagram for more Online Coaching business related content ⬇️https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Meet Sarah. My wife & the COO at the Optimised Coach.In this episode we discuss Sarahs roll at the Optimised Coach, her previous job & how we balance our working relationship & marriage. It's really a great pleasure to introduce Sarah to those of you who may not have had the chance to meet her yet.

In this episode Ben dives deep into who exactly he coaches as well as how he stepped into that field. It's a wild story.This is a great listen & example for anyone who is unsure on the power of niching down. It really doesn't get more niche than this.

In this episode I sit down with Ben and discuss our biggest wins so far and most notably his huge milestone £100,000 in 30 days. We cover the smaller wins that lead up to these huge months and also the mentality required to hit numbers like this.This is not a podcast ti miss if you're serious about unlocking the next level of your business!

In this episode I sit down with Calum Raistrick (The Pro Coach) after the Optimised Coach Client event in Ibiza & discuss how tin depth how bodybuilding just might be the missing ingredient is so many coaching businesses. 

In this episode I describe how coaches can scale from £3,000 per month. It's simple, easy to digest and actionable. Enjoy! 

In this episode matt dives deep into how to end client churn and explains his 6 figure coaching client framework. Enjoy!

In this episode Matt discusses how his process for creating content that attracts and converts new high paying clients every month.Not a listener? Head over to Youtube and catch the full episode there.

In this no-nonsense episode, we're diving deep into the art of brutal accountability. Discover why embracing tough conversations and honest truths can be the key to unlocking personal growth, high performance, and lasting success. Whether you're a coach, entrepreneur, or anyone striving to level up their game, this episode provides practical insights and actionable advice to stop making excuses and start creating real change. Ready to get brutally honest with yourself? Let's dive in!

Meet Calum...Calum Raistrick is a prominent figure in the fitness industry, known for his expertise in coaching and bodybuilding. He is the founder of Team ProCoach, a coaching service that has achieved significant success, including 264 first-place finishes, 474 top-three placements, 67 overall wins, 30 British titles, and 24 IFBB Pro Cards. In this episode we talk about Calum's journey through the fitness industry to where he is today.

🎯 How to Stop Client Churn: The Secrets to Retaining Clients Long-Term!Frustrated by clients leaving too soon? High client churn doesn't just hurt revenue—it impacts your growth and brand reputation. In today's episode, we'll explore practical, powerful strategies to keep your clients engaged, satisfied, and loyal for the long haul.Tune in to learn:✅ The main reasons your clients might be leaving—and how to fix them.✅ Proven retention strategies to immediately reduce churn rates.✅ Communication hacks that keep clients feeling valued.✅ How to create an irresistible client experience they'll never want to leave.If you're ready to optimise your client loyalty, increase lifetime value, and build a thriving coaching business, this episode is for you.🚀 Press play and start building rock-solid relationships with your clients today!

🎯 Mastering the Lead Magnet: Your Blueprint for Attracting More Clients!Struggling to generate consistent leads? Your lead magnet could be the key that's missing! In today's episode, we're diving deep into the art and science of creating irresistible lead magnets that not only capture attention but convert your audience into loyal clients.Join us as we uncover:✅ How to pinpoint the exact lead magnet your audience can't resist.✅ Essential elements every powerful lead magnet needs.✅ Proven strategies to boost your conversion rates instantly.✅ Common lead magnet mistakes—and how to avoid them.Whether you're a fitness coach looking to skyrocket your client base or an entrepreneur eager to level up your marketing game, this episode provides actionable insights to master your lead magnet strategy and accelerate your business growth.🚀 Hit play and start transforming your audience into paying clients today!

I just attended a high-level event hosted by Dan Martell & Taki Moore, and it completely shifted how I think about growing a business. These guys have helped thousands of coaches scale to multiple six and seven figures, and I walked away with 5 lessons that could change everything.In this episode, I break down:✅ The 5 biggest takeaways from the event✅ How these lessons apply to fitness coaches aiming for £10K+ months✅ The mindset & strategies I’m implementing immediatelyIf you’re serious about growing your coaching business, these insights will help you scale faster and smarter.🎧 Tune in now & take your business to the next level!

Meet long standing member of the Optimised Coach, Chris.Chris is one of our best performers within the OC and because of this, some of the hurdles he is facing within his business differ from that of the £2-5k coach.Chris joined myself and Blair in Edinburgh for a 3 Private business mastery session to help plan ahead for the rest of the year.We wanted to take this opportunity to share his story with you and show what's possible in the Online coaching space.

Hitting consistent £10K months isn’t luck—it’s a system. And if you don’t have these 5 key areas locked in, you’ll keep struggling to grow.In this episode, I break down:✅ The 5 essential areas every fitness coach needs to scale✅ The biggest mistakes that keep coaches stuck below £10K✅ How to tweak your strategy to create predictable incomeIf you want a fitness business that grows month after month, this episode is for you. Dial these in, and £10K+ months become the new normal.🎧 Hit play & let’s build your business the right way!

I was aiming for a massive year in 2024—but I missed my revenue goal by £120,000. What went wrong? What would I do differently if I had the chance to do it again?In this episode, I break down:✅ The biggest mistakes that held me back✅ The exact changes I’m making to grow smarter in 2025✅ How you can avoid the same pitfalls in your fitness businessIf you’re a coach pushing for consistent £10k months, this episode will save you time, money, and headaches. Let’s make 2025 the year we all scale up!🎧 Hit play now & let’s get into it!

In this episode, I’m breaking down the 4 key business lessons I’ve learned from Alex Hormozi. From scaling your offers to creating real value-driven strategies, these lessons have shifted my approach to business and helped me drive meaningful results. If you’re looking to build a more profitable coaching business in 2025, these insights are the game-changers you need. Tune in and discover how to apply Alex’s wisdom to elevate your business and attract high-value clients.

Frustrated with leads that don’t convert and clients who waste your time? In this episode, we dive deep into why you might be attracting low-quality leads in your coaching business and what you can do to turn things around. From ineffective lead generation strategies to targeting the wrong audience, I’ll break down the common mistakes and give you actionable steps to fix it. Discover how to attract ideal clients who are ready to invest in your coaching and get real results.

If I had to start from scratch in 2025, here’s exactly how I’d build a 6-figure coaching business. In this episode, I’m breaking down the steps, mindset, and strategies that would set the foundation for rapid success. From finding your niche to creating irresistible offers and mastering client attraction, this is the blueprint you’ve been waiting for. Whether you’re just starting out or looking to scale, tune in to learn how to make 2025 your breakthrough year.

Think you know sales? Think again. In this episode, we’re flipping the script on everything you’ve been taught about sales conversion. Discover why the outdated tactics and cookie-cutter strategies are holding you back—and what actually works in today’s landscape. If you’re ready to break free from the noise and transform how you approach sales in your online fitness business, this episode is your wake-up call. Forget the fluff, and let’s get real about what drives results.