Real Estate Unscripted

In this episode of Real Estate Unscripted™, Darryl Davis sits down with Peter Morris and Kathy Viard, co-owners of Signature Premier Properties, for a candid and deeply personal conversation about leadership, growth, and what it really takes to build a brokerage that lasts.Founded in 2007 at the height of the housing crisis, Signature Premier didn’t start with a grand plan — it started with resilience, relationships, and a willingness to adapt. Today, the company has grown to over 1,800 agents across 23 offices on Long Island — all while maintaining a boutique, community-driven culture.Peter shares how his background in construction and navigating one of the toughest markets shaped the foundation of the business, while Kathy opens up about the influence of her mother and the belief that “people need to know you care” — a principle that now defines the company’s culture.Together, they reveal what most brokerages get wrong about growth, why culture is everything, and how their agents showed up for them in their most difficult moments.This isn’t a polished success story — it’s the real story behind building something that lasts.