Real Growth: For Real Estate Agents

The number one ranked Harcourts agent across Australia reinvests up to $600,000 of his GCI back into marketing every year and explains exactly where he spends it!Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainingsDownload your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-downloadReal Estate Agents: Want to increase your GCI?Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-callWhat You'll Learn In This Episode (w Pat Ivey)Why Pat reinvests 10-20% of his GCI into outbound marketing every single yearThe three fundamentals every long-term real estate business is built onThe DLE-with-voucher tactic that earns him three extra seconds of attentionWhy daily journaling beats annual goal setting (and the four questions Pat writes every morning)Why chasing expires is the fastest way to be out of the game in two yearsChapters02:09 The Three Fundamentals05:51 The 10-20% GCI Marketing Rule07:53 The DLE-With-Voucher Tactic15:13 Open Home Conversations That Convert17:09 Price Improvement, Not Price Reduction19:07 The Lazy Hire vs The Right Hire22:36 Pat's Morning Journaling Framework26:42 Use Disappointment As Fuel28:26 High Hanging Fruit Vs Low Hanging Fruit32:30 The One Piece Of Advice For A Long-Term Business

Why Tom Rawson fired agents earning over $1.5M GCI to protect his team culture and how he grew Ray White AT Realty from 10 people to 180!Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainingsDownload your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-callWhat You'll Learn In This Episode (w Tom Rawson)The non-selling owner model that grew Ray White AT Realty from 10 people to 180 without competing with his own agentsWhy Tom let go of agents earning over $1.5M GCI to protect his team cultureThe 90-day action plan that sets new agents up for the next three decadesThe financial reality of transitioning from selling principal to non-selling owner (7 figures to "not a lot")Why defining "enough" is the most important exercise most business owners never doChapters 05:41 From 10 People To 180 — Three Things That Drove Growth 07:31 The Non-Selling Business Owner Model 11:28 Firing $1.5M GCI Agents To Protect The Culture 17:33 The 90-Day Plan For New Agents 33:14 How To Transition From Selling To Non-Selling Owner 41:18 Defining "Enough" — Your Real Finish Line

Why the answer to "what do million-dollar agents actually do" is remarkably boring and why that's exactly why it works!Access the action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainingsDownload your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-downloadReal Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-callWhat You'll Learn In This Episode (w Sam McIntyre)How an agent in Dunedin sold 100 houses in 12 months using flyer drops and database masteryThe biggest trap new agents fall into - chasing buyers instead of focusing on listings from day oneSam's "dollar productive activities" framework: why doing a $30/hour task is costing you $150/hourWhen to hire your first EA, why offshore PAs have a 90% dropout rate, and the maths that make hiring a no-brainerTom Ferry's point-of-difference framework - the one question that builds your unfair advantage at every appraisalChapters04:56 What Separates Million-Dollar Agents From Everyone Else06:33 Ganesh In Dunedin - 100 Houses A Year From Flyer Drops15:41 The Biggest Trap - Chasing Buyers Instead Of Listings23:04 Dollar Productive Activities - The $30/Hour Trap 28:13 Why Offshore PAs Have A 90% Dropout Rate37:47 Building Your Point Of Difference (Tom Ferry's Framework)

Why AI is changing real estate faster than most agents and business owners realise and why the window to adapt is shrinking!Access the free action plan, AI prompts, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-tra...Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-downloadReal Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-callWhat You'll Learn In This Episode (w Mark Kentwell)How Mark systemised his entire real estate business in 5 moves using tools under $100/monthThe AI tools every agent should have on their phone right now (Claude, Perplexity, Whisper Flow, Fathom)A live on-camera demo of voice AI handling inbound rental enquiries 24/7How Mark's million-dollar agent went from zero AI tools to fully adopted in one monthThe "eternal student" mindset that future-proofs your real estate career in the AI eraChapters02:01 Mark's Attitude On AI — Two Choices For Every Agent06:34 Using AI To Build Your Operating System (Books + Frameworks)12:41 The State Of Voice AI — Is It Ready For Real Estate?13:39 Live Demo: Mark Calls His AI Leasing Receptionist On Camera36:48 His $1M Agent Didn't Have ChatGPT Until Last Month39:15 You Don't Need To Be Technical — Just Start Asking Questions40:21 Future-Proofing: The Eternal Student Mindset

Brett's 'Quarterly Report' strategy that generates 80% of his listings & how he sells 50+ properties a year with just himself & his VA.Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-downloadReal Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-callWhat You’ll Learn In This Episode (w Brett Andreassen)→ The quarterly report system that generates 80% of Brett's listings→ Why your weekly open home email is getting you unsubscribed (and what to send instead)→ How Brett manages 2,500 homeowners with just himself and a VA→ The A/B/C priority system that makes delegation to a VA actually work→ The just-listed call script that turns neighbors into future appraisals — without sounding pushy→ How interviewing local business owners became his most effective marketing strategyChapters02:08 Why Some Agents Build Long Careers While Others Burn Out06:17 The Long Game: Why 6 Months Isn't Long Enough08:12 The Quarterly Report System — From First Contact To Conveyor Belt15:03 How Brett Delegates 90% Of His Paperwork To A VA17:17 The A/B/C Priority System For VA Delegation22:06 The Biggest Mistake Agents Make When Hiring A VA23:54 80% Of Business From Quarterly Reports — The Full Breakdown30:56 Business Owner Interviews: The Marketing Strategy Nobody Else Is Doing44:32 Final Advice: Incremental Growth Over Explosion48:30 "Just Get Really Good At Completing Stuff"Want More Listings Without The Guesswork?If you’re an agent and you want a clear plan for what to focus on (marketing + prospecting systems that actually move the needle), click the links below:Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-downloadWant to increase your GCI? Schedule your call here: https://bit.ly/marketing-roadmap-call

If you want more listings, stop asking “How do I get more leads?” Start asking: How many appraisals am I generating every week?Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-downloadReal Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-callWhat You’ll Learn In This Episode→ The #1 KPI that almost guarantees you hit your targets (and why most track the wrong one)→ The “busy being busy” trap that kills momentum (even for good agents)→ Alex’s door knocking script to add 8–9 contacts per 10 doors→ The 2-minute call framework that positions you as the local expert (without forcing an appraisal)→ The weekly volume reality: 1,000 letters/week + 800 texts/month + 50–60 door knocks/month→ How he uses social media the right way: layering, not lead-genChapters00:00 - Intro01:53 - “Expect Nothing For 6 Months” The Relationship Game Most Quit03:05 - Busy Being Busy: How Prospecting Dies When You Get Listings04:43 - Calendar-Driven Prospecting: Daily KPIs That Never Slip05:36 - The #1 Door Knock Script That Builds Your Database Fast06:50 - Stop Pushing For Appraisals On The Door (Do This Instead)08:17 - The Simple Nurture System: Monthly Text + Quarterly Calls09:43 - The 2-Minute Call Framework That Doesn’t Sound Salesy12:15 - Build Your Week Like A Machine: Letters + Calls In One Run16:13 - Social Media As “Layering” Not Leads (How He Uses It)18:18 - If I Started Again: Foundations First, Everything Else Second20:04 - The Reality Numbers: 800 Texts + 1,000 Letters A WeekWant More Listings Without The Guesswork?If you’re an agent and you want a clear plan for what to focus on (marketing + prospecting systems that actually move the needle), click the links below:Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-downloadWant to increase your GCI? Schedule your call here: https://bit.ly/marketing-roadmap-call