Response Drivers

Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail strategy, testing, and optimization. With over 30 years of direct mail marketing experience, Rick has developed and managed some of the largest performance‑driven sales channels in the country. Under his leadership, RPM delivers measurable, results‑oriented direct mail campaigns. Before RPM, he held senior roles at HackerAgency and led AT&T's direct mail programs for over a decade. In this episode… Direct mail has a reputation for being slow, complex, and hard to crack. But when it works, it really works. So what separates the campaigns that quietly fail from the ones that consistently deliver winning results? According to Rick Rappe, a seasoned direct response strategist, success comes down to structured testing done at scale. He explains that instead of guessing what might work, marketers need to test multiple variables — like targeting, offers, and creative — all at once to quickly uncover the winning combination. That approach turns direct mail from a gamble into a predictable, data-driven growth engine. In this episode of Response Drivers, Rick Rappe discusses how to build high-performing direct mail campaigns through rapid testing. He breaks down the key drivers of success like targeting, offer strategy, and creative execution. Rick also explains why slow, iterative testing fails and how to accelerate the process, and he discusses aligning marketing with sales to maximize conversion and ROI.

Mike Rosenberg is the Vice President of Marketing at Columbia Credit Union, where he leads marketing strategy, engagement, and high-impact initiatives. A results-focused marketing leader, he is known for driving growth through data-driven decision-making and integrated campaigns. Mike has been recognized as a Portland Business Journal 40 Under 40 honoree for his modern approach to brand building and leadership. He is also actively engaged in community initiatives and committed to helping members achieve better financial outcomes. In this episode… Marketing today isn't about choosing the right channel — it's about knowing where to focus your efforts when everything seems possible. With limited time, budget, and attention, how do you decide what initiatives actually drive growth? According to Mike Rosenberg, a results-driven marketing leader known for blending data with practical execution, the answer starts with prioritization and measurement. He believes the key lies in focusing on the channels and strategies that truly move business metrics, not just surface-level engagement. Rather than chasing every new tactic, Mike emphasizes using data to target the right people in the right places. The result is a more disciplined, effective approach that ties marketing efforts directly to outcomes like conversions, deposits, and long-term value. In this episode of Response Drivers, Rick Rappe is joined by Mike Rosenberg, Vice President of Marketing at Columbia Credit Union, to discuss modern credit union marketing tactics. Mike talks about data-driven targeting, integrated multichannel campaigns, and measuring what truly matters. He also chats about balancing innovation with proven channels like direct mail and improving member retention.

Devin Koch is the Founder and Chairman of Teamswell, a company specializing in nearshoring talent solutions to help businesses scale by hiring skilled professionals in nearby time zones. He is also the CEO of Oasis Broadband, a provider of wireless internet services for rural and underserved communities. With decades of experience as an entrepreneur, Devin has built and managed technology, consulting, and telecommunications businesses, focusing on innovative solutions and customer-centric operations. In this episode… Building a resilient business isn't about avoiding change — it's about learning how to thrive through it. So what does it really take to build teams and systems that can adapt, scale, and stay strong no matter what comes next? For Devin Koch, the key lies in building flexibility into both your business model and your workforce from the beginning. Drawing from decades of experience as a seasoned entrepreneur and technology leader, he explains that resilience comes from combining disciplined operations with a willingness to experiment and evolve. He points to his own journey — moving from outsourced, low-quality support to high-performing international teams — as proof that the right structure can dramatically improve both efficiency and outcomes. The result is a business that not only survives change but uses it as a growth advantage. In this episode of Response Drivers, Rick Rappe is joined by Devin Koch, Founder and Chairman of Teamswell, to discuss building resilient teams and businesses. Devin talks about how his entrepreneurial roots shape risk-taking and decision-making, the role of nearshoring in scaling efficiently, and why quality improves when teams are brought closer to the business. He also shares insights on leveraging AI and virtual agents to extend team capabilities.

Nathan Whittacre is the Founder and CEO of Stimulus Technologies, a managed IT services provider delivering IT support, cybersecurity, business internet, and VoIP solutions. Founded in 1995, Nathan has grown Stimulus from a garage startup into a trusted tech partner serving hundreds of organizations across the US. With over 30 years of technology and entrepreneurial experience, he is also the author of The CEO's Digital Survival Guide and hosts the Stimulus Tech Talk podcast, sharing his expertise on technology, cybersecurity, and leadership. In this episode… Running a business today can feel like trying to keep your footing while everything around you keeps accelerating. Between constant change, new technology, and the pressure to keep growing, how do you build resilience and lead with clarity when the future won't slow down? For Nathan Whittacre, the key lies in focusing on what it takes to live another day, even when challenges feel overwhelming. He explains that leadership growth often comes from learning to stay calm, lean on mentors, and trust others to help carry the load. The result is a mindset that helps business owners navigate disruption with confidence instead of fear. In this episode of Response Drivers, Rick Rappe is joined by Nathan Whittacre, Founder and CEO of Stimulus Technologies, to discuss resilience, leadership growth, and navigating technological change. They explore how values shape company culture, why peer groups are essential for CEOs, and how businesses can embrace AI as a productivity tool. Nathan also shares advice on staying grounded through adversity and leading with a long-term vision.

Mark Levy is the Head of Consumer Product & Customer Experience at a leading US fiber internet provider connecting millions of homes and businesses with high-speed broadband. With over 25 years of experience driving product innovation and digital transformation at companies including Comcast, AT&T, Nokia, and Jaguar Land Rover, he has established himself as a thought leader in CX. His authored works include The Psychology of CX 101, The Accountability Team Handbook, and 365 Days of Accountability. In addition, he publishes two popular newsletters — Decoding Customer Experience and DCX AI Today, which are read by CX leaders around the world. In this episode… Most marketing teams focus on clicks, conversions, and creatives, but forget the real reason people buy: how they feel. In an age where trust is fragile and attention spans are short, understanding the psychology behind customer decisions can be the ultimate competitive edge. Can mastering a few key psychological principles completely change how customers perceive, trust, and respond to your brand? According to Mark Levy, a product and customer experience expert, the secret to driving performance lies in designing for clarity before creativity. He highlights that customers make subconscious judgments within milliseconds, meaning trust and simplicity must come first. By applying behavioral science to marketing and design, teams can reduce friction, boost conversions, and deepen emotional connection. Mark also emphasizes the ethical use of psychology, ensuring influence builds confidence and long-term loyalty, not manipulation. In this episode of Response Drivers, Rick Rappe sits down with Mark Levy, author of The Psychology of CX 101, to discuss how psychology can transform marketing effectiveness and the customer experience. They explore why clarity beats creativity, how cognitive fluency and loss aversion drive action, and the power of emotion in shaping loyalty. Mark also shares how AI and behavioral science are redefining modern CX.

Scott Empringham is the Owner and CEO of Empringham Media Group, a marketing agency that uses AI-powered strategies in digital marketing, social media, content, and coaching to help businesses grow. For over 21 years, he has worked with Fortune 50 companies to improve customer acquisition and retention through innovative campaigns. He once scaled the agency to over $10 million in revenue, then lost much of it, and rebuilt it in under three months using social media, AI tools, and relentless focus. Scott is a member of the Entrepreneurs' Organization in Orange County and is known for his keynote speaking, training programs, and hands-on marketing coaching. In this episode… When life and business come crashing down, how do you find the strength to start over and build something even bigger? What steps can transform a crushing setback into a launchpad for unprecedented growth? And how can the latest marketing technology turn that vision into reality? According to Scott Empringham, a recognized authority on AI-powered marketing, the key is to take full ownership and act boldly even when nothing feels certain. He highlights how embracing imperfect action, narrowing his target audience, and delivering massive value helped him rebuild momentum after losing everything. By pairing his 10-step Elite Marketing Method with AI, he dramatically reduced costs, accelerated execution, and empowered businesses to create their own marketing success.  In this episode of Response Drivers, host Rick Rappe sits down with Scott Empringham, Owner and CEO of Empringham Media Group, to discuss using AI to 100X your leads and sales after losing it all. They explore how taking imperfect action fuels rapid recovery, why niching down and lead magnets drive growth, and how AI tools empower small teams to replace big agencies. Scott also shares the personal changes and lessons that reshaped his life and business.

Rob Levin is the Fractional Head of Growth and Chief Marketing Officer at Chief Growth Advisor, a consultancy that delivers data‑driven growth marketing strategies tailored to SaaS and subscription businesses. He brings over 20 years of experience working with brands such as WWE, Priceline, Nickelodeon, GE, and Viacom, where he led efforts that doubled WrestleMania subscribers and boosted conversions by up to 64%. Rob's ROI‑focused approach emphasizes strategic planning, execution, and scalable frameworks that deliver real, measurable results. In this episode… Every company wants explosive growth, but most leaders struggle to move beyond scattered tactics and quick fixes. Without a clear strategy, marketing efforts often fall flat or fail to scale. So how do you design a strategy that not only works but doubles growth? According to Rob Levin, a seasoned growth strategist, the key lies in combining resilience with a structured, data-driven framework. He highlights that strong growth starts with defining core values, identifying the right KPIs, and prioritizing initiatives that truly move the needle. Rob explains that this method has helped clients unlock millions of dollars in incremental revenue within months, proving that clarity and discipline can transform marketing outcomes. In this episode of Response Drivers, host Rick Rappe sits down with Rob Levin, Fractional Head of Growth and Chief Marketing Officer at Chief Growth Advisor, to discuss how to create a marketing strategy that doubles growth. They explore why retention begins with onboarding, how to prioritize projects using a SaaS-focused framework, and the role of nurture marketing in scaling effectively. Rob also shares the book that shaped his approach to growth strategy.

Melissa Martin is the Founder and Brand Revenue Strategist at Blackwood Impact Group, a boutique consulting firm that helps small and midsize businesses break through profit plateaus by aligning their sales, marketing, and operations for predictable revenue growth. She launched the firm in 2018 after seeing firsthand how companies of any size struggle with misaligned teams, inefficient processes, and stalled growth. With deep experience across marketing and sales in diverse sectors, Melissa specializes in building integrative strategies and guiding implementation to ensure lasting results. In this episode… Most businesses want to grow, but many end up stuck in cycles of inconsistent revenue and scattered marketing efforts. They rush into ads, social media, or new websites without fixing the gaps in their foundation. So what does it really take to build a system that produces steady, predictable growth? According to Melissa Martin, a revenue growth strategist, the key is aligning strategy, systems, and execution before scaling. She emphasizes that businesses often confuse activity with strategy, jumping into tactics without clear messaging, positioning, or a sales funnel that works. By introducing her Predictable Revenue Engine framework, she explains how setting goals, building infrastructure, and refining processes lead to consistent outcomes. Her insights show that when companies focus on the right order of growth, they save money, avoid chaos, and create sustainable success. In this episode of Response Drivers, host Rick Rappe sits down with Melissa Martin, Founder and Brand Revenue Strategist at Blackwood Impact Group, to discuss building a predictable revenue engine. They explore why strong foundations matter more than flashy tactics, how to avoid common marketing mistakes, and what data to track for better outcomes. Melissa also shares why businesses must embrace AI while staying rooted in authentic human connection.

Renae Scott is the Founder of Bee Collaborative, a fractional CMO consultancy that helps small- to mid‑sized retail and consumer-facing businesses grow through strategic, smart marketing leadership. She launched the company in 2022 after more than two decades of marketing leadership at national brands, including 16 years at Victoria's Secret. Renae brings clarity and focus to marketing by working closely with business leaders to set clear priorities, build aligned strategies, and drive measurable growth. In this episode… The retail marketing world is evolving at lightning speed. With customers demanding more relevant experiences and businesses juggling multiple channels, the challenge is clear: How do brands stand out and truly connect in a noisy market? Is personalization powered by AI the key to creating deeper customer relationships? According to Renae Scott, a seasoned marketing leader, personalization goes far beyond simply adding a customer's name to an email. It requires leveraging data, AI, and martech tools to deliver tailored experiences across every touchpoint. She highlights the importance of using both print and digital together, emphasizing that no single channel works in isolation. By combining disciplined testing, clean data, and predictive modeling, brands can scale smarter and more profitably. In this episode of the Response Drivers podcast, host Rick Rappe sits down with Renae Scott, Founder of Bee Collaborative, to discuss the future of retail marketing through AI-driven personalization. She shares how testing and data unlock growth, why a balanced mix of print and digital drives stronger results, and what KPIs truly measure success. Renae also talks about the role of retesting strategies as businesses and customer behavior evolve.

Stacey Force is a Fractional CMO at The Marketing Blender, a firm that provides executive marketing leadership and strategy to help B2B organizations build systems for predictable, sustainable growth. She brings over 20 years of experience in crafting impactful and innovative marketing strategies across the B2B landscape. Stacey also co-founded and serves as Chief Commercial Officer at Geminon, a platform that transforms employee contributions into verified, transferable micro‑credentials through AI‑assisted peer recognition. Throughout her career, she has driven growth initiatives for marquee brands including Korn Ferry, Honeywell, NEC, Philips, and Verizon. In this episode… How will AI and soft skills shape the future of work and marketing? As technology rapidly changes how we connect, sell, and collaborate, businesses face a choice: adapt and thrive or fall behind. Which strategies will truly help organizations stand out in a crowded market while empowering their people to succeed? According to Stacey Force, a seasoned marketing leader and innovation strategist, success in this evolving landscape depends on blending AI's power with essential human capabilities. She highlights the need to reframe AI as "collective intelligence" — a tool to enhance creativity, personalization, and differentiation rather than replace people. This approach not only sharpens marketing strategies but also drives more engaged, high-performing teams. Stacey explains how AI-assisted micro-credentials can validate soft skills, like communication and collaboration, helping leaders build smarter, project-based teams. She also emphasizes the importance of data-driven scorecards and customer personas to create targeted, resonant messaging. In this episode of Response Drivers, host Rick Rappe sits down with Stacey Force, Fractional CMO at The Marketing Blender, to discuss how AI and soft skills are reshaping marketing and the future of work. They explore rethinking AI as collective intelligence, using micro-credentials to build stronger teams, and leveraging data to refine marketing strategies. Stacey also shares advice for marketers on staying adaptable in a changing landscape.

Brian Kurtz is the Founder and CEO of Titans Marketing, which helps businesses master direct response marketing by combining timeless principles with modern tactics. He spent 34 years at Boardroom Inc., helping grow its revenue to over $150 million. At Titans, he runs mastermind groups, consults, and educates marketers with his book Overdeliver. Brian is known for his expertise in list-building, copywriting, and relationship-driven marketing. In this episode… Some marketing trends come and go, but others seem to outlast every platform shift and media evolution. What makes certain strategies and frameworks timeless, and how do today's best marketers still use them to win in a digital world? According to Brian Kurtz, a veteran of over four decades in direct response marketing, timeless principles succeed because they're rooted in unchanging human behavior. He highlights that fundamentals like list segmentation, copy discipline, and offer clarity all apply whether you're sending mail or launching a digital funnel. These practices have stood the test of time because they focus on connection and measurable response, not just flashy tactics. Brian explains that while technology changes the tools, it never replaces the need for strategic thinking, rigorous testing, and customer-focused messaging. In this episode of the Response Drivers podcast, host Rick Rappe sits down with Brian Kurtz, Founder and CEO of Titans Marketing, to talk about why classic direct marketing still drives results online. They break down Brian's 41-39-20 rule, the importance of lifetime value, and why "don't test whispers" should guide your creative. Brian also gives advice on turning proven principles into scalable, modern strategies.

Candace Chapman is the Fractional CMO at Pairaphrase, an AI-powered, cloud‑based translation management platform that helps businesses translate documents securely, fast, and efficiently. She excels in B2B marketing leadership, with expertise in demand generation, go‑to‑market planning, and team building for fast‑growing startups. In her role, Candace authors key company updates and thought leadership, including announcements about integrating new translation engines like DeepL into Pairaphrase's platform. In this episode… Many marketers feel the pressure to deliver big results with small budgets. How can you create high-impact campaigns, scale efficiently, and still stay ahead in today's rapidly evolving marketing landscape? According to Candace Chapman, a growth-focused B2B marketing leader, success begins with embracing resourcefulness and data-driven testing. She highlights the power of scrappy strategies that leverage AI tools and fractional teams to do more with less. By focusing on customer insights, zero-click marketing, and smart experimentation, marketers can amplify results without overspending. Her approach blends creativity with discipline, proving that lean budgets can drive measurable growth when paired with smart positioning and the right digital tools. In this episode of the Response Drivers podcast, host Rick Rappe sits down with Candace Chapman, Fractional CMO at Pairaphrase, to discuss building impactful marketing strategies on lean budgets. Listeners will learn how to leverage AI for faster execution, use customer feedback to refine messaging, and embrace data-driven testing to maximize ROI. Candace also shares why zero-click marketing and the jobs-to-be-done framework are key to future-proofing B2B growth.

Jonathan Lo is Fractional CMO at Salt Foundry, a Utah-based strategic marketing firm that provides part-time chief marketing leadership and custom strategies for e-commerce and consumer brands. He has over 15 years of experience leading digital marketing efforts at startups and multi‑billion‑dollar companies, managing more than $50 million in annual ad spend across millions of products. At Salt Foundry, Jonathan partners with leadership teams to define KPIs, lead internal teams, and execute high-impact campaigns with measurable results. In this episode… The world of marketing is moving faster than ever, with AI tools promising to revolutionize strategy, execution, and content creation. But as automation ramps up, many marketers wonder: how do we keep our campaigns effective without losing the human spark that connects with real people? Can we truly blend tech and empathy for scalable success? According to Jonathan Lo, a seasoned marketing strategist and AI product leader, marketers can readily harness AI to enhance, not replace, their creative and strategic abilities. He highlights that the right AI tools can help teams move faster and more effectively by getting them 80% of the way toward a strong strategy or deliverable — the real power comes from the human insight applied in that final 20%. He also emphasizes the role of authenticity and trust in a post-AI world, where founders and influencers are often more persuasive than polished ads. In this episode of the Response Drivers podcast, host Rick Rappe sits down with Jonathan Lo, Fractional CMO at Salt Foundry, to discuss how AI tools can support smarter, more human-centered marketing. They explore the balance between automation and creativity, how empathy drives performance, and why strategy frameworks matter. Jonathan also shares how brands can stay trustworthy and effective in a rapidly evolving digital landscape.

Francine Feder is the Fractional Chief Marketing Officer at OK4WD, a premier off‑road and overland vehicle outfitter founded in 1979 that builds custom trucks and serves as North America's exclusive distributor for several international brands. She brings over two decades of award‑winning strategic marketing experience, including leadership roles at Foot Locker, where she drove creative campaigns, digital transformation, and brand equity growth. In her fractional CMO capacity at OK4WD, Francine provides high-level strategic guidance, digital strategy, and brand development without the commitment of a full-time executive. In this episode… Staying relevant in marketing today requires more than simply keeping up with trends. With digital platforms multiplying and consumer expectations shifting constantly, marketers must be both strategic and adaptable. So, how can professionals leverage big-brand experience while successfully navigating fast-moving niche markets? According to Francine Feder, a veteran marketing leader with decades of experience building iconic campaigns, the key lies in balancing long-term brand thinking with agile execution. She underscores the value of data-driven insights as a roadmap and stresses that creativity is what helps messages break through the noise. Blending enterprise strategy with nimble tactics enables marketers to evolve with their audiences while staying grounded in what works. Francine also emphasizes the importance of understanding the entire customer journey and shaping marketing around it, not just the last-click moment. Her cross-industry experience reinforces how foundational principles can flex across company sizes and sectors. In this episode of the Response Drivers podcast, host Rick Rappe sits down with Francine Feder, Fractional Chief Marketing Officer at OK4WD, to talk about bridging enterprise-level strategy with niche execution. They discuss aligning brand and performance marketing, building marketing structure in a fast-scaling business, and how to speak to niche audiences without alienating loyalists. Francine also shares how to stay creatively sharp in a data-dominated world.

Perryn Olson is a Principal at AltCMO, a firm providing fractional CMO services and marketing strategy tailored to construction and construction technology companies. With nearly two decades of experience in the industry, he specializes in aligning marketing with business development, recruiting, and company culture. Perryn holds certifications from SMPS and the Construction Marketing Association and is a recognized thought leader in construction marketing. He authored The Construction Executive's Guide to Brand Marketing and frequently speaks at industry events. In this episode… Branding isn't just about a logo or a slick website — it's about making people feel something. In construction, that feeling can be the difference between winning a project or losing a job candidate. So how can firms build a brand that attracts both top-tier clients and loyal employees? According to Perryn Olson, a veteran construction marketing strategist and author, it all starts with strong positioning that reflects a company's values and culture. He highlights how many construction firms overlook branding's role in recruiting, even though labor shortages continue to impact the industry. The best brands act like magnets, drawing in the right clients and talent while repelling poor fits. This clarity strengthens business development, builds alignment across teams, and avoids costly mismatches. Perryn also emphasizes the importance of aligning internal values with external messaging to build long-term trust and retention. In this episode of the Response Drivers podcast, host Rick Rappe sits down with Perryn Olson, Principal at AltCMO, to discuss how construction firms can leverage branding to attract better clients and talent. They talk about overcoming the low-bid mindset, using ideal client profiles for growth, and how to stand out with B2B direct mail. Perryn also shares his insights on aligning marketing with internal operations to drive smarter strategy.

Ernest Tavares III is the Founder of First Step Growth, a performance marketing agency that helps direct-to-consumer brands scale profitably through data-driven advertising. With over $200 million in capital deployed across platforms like Meta, Google, TikTok, and Reddit, he specializes in lowering customer acquisition costs and boosting return on investment. A Wharton graduate, Ernest has led growth initiatives at startups including Mochi Health and Connie Health. In this episode… In today's noisy digital world, getting in front of the right customer is harder and more expensive than ever. Marketers face rising ad costs, AI-altered search behavior, and increasingly fragmented channels. So how can startups scale smarter without wasting their budgets? According to Ernest Tavares III, a seasoned growth marketing strategist who has deployed over $200 million in ad spend, the answer lies in using strong data signals instead of relying on outdated segmentation tactics. He highlights that modern platforms like Meta and Google are more efficient when fed clear conversion and customer match signals, allowing their algorithms to do what they do best: find buyers. The impact is better ROI and faster scaling. Ernest also explains that physical channels like direct mail, when paired with digital campaigns, can amplify conversions and stand out in ad-saturated markets. In this episode of the Response Drivers podcast, host Rick Rappe sits down with Ernest Tavares III, Founder of First Step Growth, to discuss scaling smarter using AI, paid media, and direct mail. They explore why signal quality beats segmentation, how to use direct mail for retargeting, and what makes AI tools a secret weapon for lean teams. Ernest also shares tips for measuring performance with ROI-focused metrics.

Brad Schlachter is the Founder and CMO at Rise Business Ventures, a consultancy that provides fractional CMO services and growth strategies for companies in technology, media, and entertainment. With over 15 years of experience, he has led marketing initiatives for major brands like Disney, Microsoft, and Major League Baseball, as well as high-growth startups. His expertise includes scaling customer acquisition, improving conversion rates, and reducing churn through data-driven strategies. In this episode… Not all data is created equal — and not every marketing strategy delivers results. In a fast-moving digital landscape where vanity metrics often distract from true performance, how can marketers connect the dots between insight and action to drive sustainable growth? According to Brad Schlachter, a seasoned full-funnel growth strategist, the key lies in aligning brand storytelling with data-driven performance marketing. He highlights the importance of developing strong brand positioning before scaling acquisition efforts. When startups skip this foundational work, they often struggle to stand out and fail to convert initial attention into long-term growth. Brad also emphasizes the need to test pricing strategies, pointing to his experience with MotorTrend+, where lower pricing unexpectedly led to longer retention and higher lifetime value. With thoughtful experimentation and a cross-functional approach, marketers can transform raw insights into strategic outcomes. In this episode of the Response Drivers podcast, host Rick Rappe is joined by Brad Schlachter, Founder and CMO at Rise Business Ventures, to talk about turning insights into scalable marketing strategies. Brad shares how to build alignment across the full funnel, why pricing tests can unlock growth, and the overlooked power of emotional brand storytelling. He also gives advice on building trust to implement data-backed decisions.

Michael Baer is the Fractional and Interim Chief Marketing Officer at TechCXO, a firm that provides on‑demand, interim and fractional C-suite executives who help high‑growth companies accelerate strategic and operational performance. With over 35 years of marketing and operational leadership, he brings expertise in transforming and professionalizing marketing and business development functions for VC/PE‑backed healthcare, B2B tech, and media companies. Michael is widely sought as a fractional CMO and growth advisor, guiding startups, scale‑ups, and multi‑brand organizations through brand innovation, go‑to‑market strategies, and organizational alignment. In this episode… Why do so many marketing efforts fall flat, even when they start with a strong idea? The truth is, great ideas alone aren't enough — execution matters just as much as strategy. So how do high-growth companies align both to build sustainable marketing momentum? According to Michael Baer, a marketing strategist with decades of experience across advertising and corporate marketing, successful companies balance strategic clarity with disciplined execution. He highlights that many early-stage and growth companies dive straight into tactics without defining who they're targeting, what their core message is, or how their marketing efforts connect across channels. This leads to fragmented branding, wasted budget, and missed opportunities. By establishing a solid foundation rooted in personas, positioning, and a clear go-to-market strategy, companies can make every tactic more effective and measurable. In this episode of the Response Drivers podcast, host Rick Rappe is joined by Michael Baer, Fractional and Interim Chief Marketing Officer at TechCXO, to talk about how aligning strategy and execution leads to smarter marketing growth. They discuss why startups often confuse activity with progress, how to build cohesive brand experiences, and what it takes to make direct mail truly effective. Michael also shares how AI is accelerating execution and what that means for marketers today.

David T. Scott is the Founder and CEO of Evil Genius Games, a tabletop role-playing game publisher known for Everyday Heroes, a modern-day RPG system compatible with Fifth Edition Dungeons & Dragons, as well as licensed adventures based on blockbuster films like John Wick, Pacific Rim, and Highlander. A seasoned entrepreneur, Dave has founded and sold three venture-backed tech startups, including an on-demand streaming service acquired by Kevin Hart. He has also held executive marketing roles at major companies such as Amazon Web Services, Twitter, AT&T, and Oracle. An avid gamer, Dave is ranked seventh worldwide in the board game Risk and is passionate about blending storytelling, technology, and community in the tabletop gaming space. In this episode… The marketing world is evolving faster than ever, with technology and data now at the heart of successful campaigns. As AI advances, marketing automation grows more sophisticated, and tech stacks become more complex, many leaders are asking: how can marketers build smarter systems that most effectively drive growth? According to Dave Scott, a marketing leader with decades of experience across tech giants and startups, it starts with embracing technology as an integral part of the marketing function. He highlights how modern CMOs are increasingly operating like CIOs, overseeing expansive tech stacks that power customer acquisition and performance marketing. This shift allows companies to make data-driven decisions that optimize spend, personalize customer experiences, and align closely with business outcomes. Dave emphasizes the importance of aligning marketing metrics with sales through pipeline contribution, ensuring teams share unified goals. He also explores how AI may soon empower even smaller businesses to build custom tools once reserved for enterprise giants. In this episode of the Response Drivers podcast, host Rick Rappe is joined by Dave Scott, Founder and CEO of Evil Genius Games, to discuss building smarter marketing systems through technology and data. They explore how marketing leaders manage complex tech stacks, why AI will transform custom tool development, and how shared metrics unify marketing and sales. Dave also shares advice on balancing data with creative intuition in campaign strategy.

Andrew Lee Miller is the Founder of GrowthExpertz, a boutique marketing agency that helps startups scale quickly and cost-effectively without hiring in-house teams. A veteran growth marketer, he has led growth for three VC-backed startup exits and consulted for nearly 100 companies across 15 countries. Since founding GrowthExpertz in 2016, he's helped clients reach major milestones, including acquisitions and 8-9 figure valuations. Andrew is also a global speaker, author, and host of the podcast Funded, Now What?!. In this episode… What's the smartest way for a startup to grow without burning through their funding? With so many tools, platforms, and opinions out there, early-stage founders often get overwhelmed and misallocate their budgets. How can you prioritize marketing strategies that actually scale your startup sustainably? According to Andrew Lee Miller, a globally recognized startup growth expert and marketing strategist, the key is building a strong marketing foundation before spending a dime on ads. He highlights the importance of getting your website, analytics, SEO, and messaging right before layering on scalable organic strategies. This method reduces failure rates, saves capital, and sets the stage for long-term growth. Andrew also emphasizes that startups often waste money by hiring high-profile talent who aren't equipped for the roll-up-your-sleeves environment early-stage ventures require. In this episode of the Response Drivers podcast, host Rick Rappe sits down with Andrew Lee Miller, Founder of GrowthExpertz, to talk about growth strategies and tools to scale early-stage startups. Andrew shares how to test marketing channels without a large budget, why organic growth outperforms paid ads early on, and the key elements of a high-converting marketing foundation. Andrew also gives advice on using AI and fractional teams to drive results efficiently.

Maria Botta is a seasoned marketing strategist and fractional Chief Marketing Officer who partners with startups and established businesses to drive growth through innovative branding and digital strategies. Over the past decade, she has advised more than 200 founders, particularly supporting Black, Latino, and female entrepreneurs through roles with Techstars, Builders + Backers, and ACT House. Beyond her consulting work, Maria is a published writer and speaker, contributing to platforms like Latin Business Today and Thrive Global on topics such as entrepreneurship, personal branding, and the future of marketing. In this episode… Startup founders often pour their energy into building innovative products — but too many stall when it comes time to scale. Flashy features and complex roadmaps can't replace the one thing that actually drives growth: a clear, compelling message that resonates with real customers. So how can ambitious leaders cut through noise and uncertainty to create marketing that actually moves the needle? According to Maria Botta, a seasoned marketing strategist and fractional CMO, scalable marketing starts with message clarity and deep customer insight. She highlights that many founders assume product-market fit without validating demand through direct conversations with their audience. This gap leads to misaligned campaigns and missed opportunities. The brands that scale, she says, are led by teams who continuously engage their customers, simplify their messaging, and align execution with real-world capacity. In this episode of the Response Drivers podcast, Rick Rappe sits down with marketing strategist and fractional Chief Marketing Officer Maria Botta to talk about clarity, customer research, and startup marketing that actually works. They discuss how to validate ideas through interviews, why emotional connection beats feature lists, and how to balance bold vision with executable strategy. Maria also shares how founders can avoid stalling by prioritizing the right marketing leadership early.

Christopher Erkelens is the Founder and Chief Storyteller at Marketing Impact, a California-based consultancy that helps purpose-driven organizations clarify their brand narratives and align marketing strategies to inspire measurable impact. With over 15 years of experience in marketing and communications, he specializes in crafting compelling stories that drive audience engagement and business growth. Prior to launching Marketing Impact in 2023, Christopher served as Vice President of Marketing and Communications at Big Brothers Big Sisters of Orange County & The Inland Empire, where he led initiatives to boost brand awareness and community involvement. In this episode… What makes a brand truly unforgettable in a crowded, hyper-competitive market? It's not just a better product or a bigger ad budget — it's the story that stirs emotion and sparks connection. But how do you tell a story that not only resonates, but also drives real growth? According to Christopher Erkelens, a marketing strategist with nearly two decades of experience across nonprofit, B2B, and B2C sectors, the secret lies in anchoring your brand around a powerful point of view. He highlights that today's most impactful brands go beyond promotion — they embody purpose. When a brand leads with mission and meaning, it inspires loyalty, drives conversions, and creates advocates. Christopher shares how defining emotional triggers, leveraging long-form storytelling, and integrating AI tools like custom GPTs enable brands to scale without losing authenticity. In this episode of the Response Drivers podcast, Rick Rappe is joined by Christopher Erkelens, Founder and Chief Storyteller at Marketing Impact, to discuss how purpose-driven storytelling helps brands inspire and scale. They explore why emotion beats logic in marketing, how AI can enhance — but not replace — human creativity, and what makes long-form storytelling so effective in direct mail. Christopher also shares practical advice for crafting a brand voice that truly connects.

Sarah Oyungu is the Principal Alchemist and Founder of The MRKTing Alchemist, a marketing consultancy that empowers visionary founders and business leaders with bespoke strategies to drive revenue growth and elevate brand authority. Drawing from her extensive experience across global teams and industries, she specializes in making enterprise-level marketing accessible to small- and medium-sized businesses. Her firm offers a range of services, including campaign strategy, social media campaigns, AI marketing optimization, business profiling, content and creative development, branding, sales and content development, upskilling and training, and coaching. Sarah's mission is to unlock the inner magic of each client, guiding them toward transformative growth through creativity, insight, and strategic execution. In this episode… In an era where attention is scarce and trust is fragile, many companies struggle to reach the right people with the right message. How can businesses create marketing that feels personal, strategic, and actually works — without getting lost in the noise? According to Sarah Oyungu, a seasoned global marketing strategist, the key lies in deeply understanding your audience's emotional drivers and daily decision-making context. She highlights the importance of crafting messaging that fits within the "matrix of their life," rather than chasing one-size-fits-all trends or every new digital tool. When businesses focus on what truly matters to their target customer, they unlock more meaningful engagement and better results. Sarah also stresses the value of blending digital and offline tactics, strategic testing, and maintaining clarity on what you want to achieve before choosing the tools to get there. In this episode of the Response Drivers Podcast, host Rick Rappe sits down with Sarah Oyungu, Principal Alchemist and Founder of The MRKTing Alchemist, to talk about building strategic, human-centered marketing that resonates. They dive into audience-first thinking, avoiding the "spray and pray" trap, and how to align messaging with human motivation. Sarah also shares how AI and direct mail fit into a modern marketer's toolkit.

Rick Cesari is the Chief Marketing Officer at Direct Branding, a marketing agency specializing in direct-to-consumer strategies and video marketing to help consumer brands scale and drive measurable sales growth. A pioneer in direct response advertising since the early 1990s, Rick has played a pivotal role in building iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, and GoPro, contributing to several companies achieving over a billion dollars in sales. He is also the author of multiple marketing books, including Buy Now and Video Persuasion, which offer insights into leveraging video to boost customer engagement and conversions. In this episode… How do you take a product no one's heard of and turn it into a household name? In a crowded marketplace, cutting through the noise requires more than flashy ads or clever slogans. What if the key to building billion-dollar brands lies in the power of education and storytelling? According to Rick Cesari, a pioneer in direct response television marketing, educating consumers is essential to driving product adoption. He highlights the importance of communicating clear, relatable benefits rather than overwhelming audiences with technical features. By focusing on how a product solves a problem, brands can connect emotionally with buyers and inspire action. This approach not only differentiates products but also builds long-term trust and loyalty. Throughout his career, Rick has proven this formula across multiple iconic brands. In this episode of the Response Drivers podcast, host Rick Rappe sits down with Rick Cesari, Chief Marketing Officer at Direct Branding, to discuss using DRTV to build billion-dollar brands. They explore how to transform product features into benefits, why educating consumers boosts sales, and the role of storytelling in direct response campaigns. Rick also shares insights on adapting direct response principles to today's digital platforms.

Josh Gold is the Vice President of Client Services at RPM Direct Marketing, a Seattle-based agency specializing in performance-driven direct mail campaigns that help clients increase response rates and sales. In his role, Josh oversees client relationships and ensures the successful execution of tailored direct marketing solutions. He also contributes to the company's blog, offering insights on industry trends and strategies for effective direct mail marketing. In this episode… We're living in a time of unprecedented digital saturation. From constant social media scrolling to endless streams of emails and banner ads, the average consumer is bombarded with thousands of messages every single day. With attention so fragmented and trust in digital channels waning, how can marketers break through the noise and truly connect? According to Josh Gold, a seasoned direct marketing strategist, the answer lies in the tangible power of direct mail. He highlights that physical mail not only earns more trust from consumers but also commands deeper engagement — activating different parts of the brain and leaving a lasting impression. With cluttered inboxes and fading faith in digital ads, direct mail stands out as a more credible and effective medium. Josh also emphasizes the critical role of targeting and testing in crafting campaigns that are both strategic and scalable. In this episode of the Response Drivers podcast, host Rick Rappe is joined by Josh Gold, Vice President of Client Services at RPM Direct Marketing, to talk about how direct mail can break through digital overload. They explore why consumers trust print more than pixels, how targeting and testing improve ROI, and why physical engagement still matters. Josh also shares how to turn direct mail into a predictable, high-performing sales channel.

Russell Kern is the Founder and CEO of Kern and Partners, a leadership development consultancy that specializes in neuroscience-based, strength-centric programs designed to elevate team dynamics, collaboration, and innovation within organizations. With over four decades of experience, including leading a 400-person national advertising agency, Russell brings a wealth of knowledge in organizational development and human capital optimization. He is renowned for creating the K.E.R.N. Leadership Development Method, which fosters high-value teaming cultures aligned with strategic business objectives. Russell's client portfolio includes global enterprises such as Caterpillar, Procter & Gamble, SAP, American Express, and AAA Auto Club, reflecting his broad impact across various industries. In this episode… The marketing world is noisier than ever, so how can brands truly capture attention and inspire action? With digital fatigue rising and inboxes overflowing, it is getting harder to stand out. Could the secret lie in something as traditional as direct mail, and how does cutting-edge tech like AI fit into the picture? According to Russell Kern, a direct marketing pioneer with decades of experience, the key to breaking through the noise lies in understanding how the human brain responds to physical experiences. He highlights that direct mail engages more of our senses than digital channels and creates a lasting impact when executed with precision. The result is higher engagement and better ROI, especially when neuroscience and behavioral insights inform the creative strategy. Russell also emphasizes that while AI tools can supercharge ideation and efficiency, they work best when paired with human intuition, empathy, and emotional intelligence. In this episode of the Response Drivers podcast, host Rick Rappe is joined by Russell Kern, Founder and CEO of Kern and Partners, to discuss the neuroscience behind direct mail and the role of Human+AI collaboration in modern marketing. They explore why physical mail is making a comeback, how to blend creativity with data, and ways to improve strategic thinking using AI. Russell also shares his approach to building unbeatable, high-performing teams.

Mike Kichline was the CEO and Co-founder of Yesler, Inc., a global B2B marketing agency offering services such as content marketing, marketing automation, sales enablement, and analytics. Under his leadership, Yesler expanded to over 350 employees across 14 countries, serving prominent clients including Microsoft, Google, and Amazon. In 2020, Accenture acquired Yesler, integrating its capabilities into Accenture's broader marketing services. Post-acquisition, Mike continues to contribute his expertise as a strategic advisor in the business services sector. In this episode… Building a business from the ground up is no small feat, but scaling it into a global industry leader is an entirely different challenge. What does it take to transform a company into a powerhouse in the B2B marketing space? And how can a strong company culture and strategic foresight fuel that growth? According to Mike Kichline, a seasoned entrepreneur and marketing leader, success comes from a mix of strategic execution, culture-driven leadership, and anticipating industry trends before they take hold. He highlights how his company Yesler leveraged deep expertise in B2B marketing and a commitment to measurable results to differentiate itself in a competitive landscape. By prioritizing both talent development and innovation, the agency quickly became a trusted partner for some of the biggest global brands. The ability to scale effectively while maintaining a strong internal culture was key to Yesler's rapid rise and eventual acquisition by Accenture. In this episode of the Response Drivers podcast, host Rick Rappe sits down with Mike Kichline to discuss how he built Yesler into a global B2B marketing powerhouse. They explore the challenges of scaling a high-growth agency, the importance of aligning services with emerging market needs, and why company culture is a critical growth driver. Mike also shares insights on the future of B2B marketing and how AI is reshaping the industry.

​Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail marketing services, including lead generation, acquisition, loyalty, and win-back programs. With over 30 years of experience in the industry, Rick has developed and managed some of the largest and most successful direct-marketing-driven sales channels in the country. Under his leadership, RPM focuses on delivering performance-driven direct mail programs tailored to clients' specific goals. In this episode… Direct mail has been around for decades, yet many marketers question its relevance in today's digital-first world. With online advertising costs rising and consumer attention increasingly fragmented, businesses are searching for ways to cut through the noise. Could direct mail be the hidden gem that marketers are overlooking? According to Rick Rappe, a seasoned direct marketing expert, direct mail remains one of the most effective and trustworthy marketing channels. He highlights that while digital platforms are oversaturated and plagued by low engagement rates, direct mail reaches consumers in a tangible, less cluttered space — right in their homes. Unlike emails or online ads that can be easily ignored, direct mail allows brands to command attention and create a lasting impression. With strategic targeting, rigorous testing, and compelling creative execution, businesses can turn direct mail into a high-performing, cost-efficient sales channel. In this episode of the Response Drivers podcast, Rick Rappe, President and Owner of RPM Direct Marketing, is interviewed by Chad Franzen of Rise25 to discuss why direct mail continues to thrive in a digital landscape. He explains how direct mail offers a level of trust and engagement that digital channels often lack, the role of data in optimizing campaigns, and why businesses are reinvesting in this strategy.