Rural Unrecognized

Send us Fan MailKR Counselling and Psychotherapy: Breaking the Stigma & Building Mental Health in Rural Communities | Krysta RathwellWhat if therapy didn't feel intimidating… but felt like coming home to yourself?In this episode of Rural Unrecognized, released for Mental Health Awareness Month, Jessica sits down with Krysta Rathwell, founder of KR Counselling and Psychotherapy in Forestburg, Alberta, a village of just 800 people in Flagstaff County. After 20 years in education, including a principalship, Krysta made the leap into full-time therapy practice. The village rallied around her so fully that the CAO and mayor literally built her an office above the medical and dental clinic in downtown Forestburg.Krysta walks us through the difference between a psychotherapist, psychologist, psychiatrist, and counsellor, and shares the personal wake-up call (a terrifying paralysis episode that turned out not to be a stroke) that reshaped how she shows up for her clients, her kids, and herself. She offers practical, honest tools you can actually use: how to define your self-care so it serves you, how to set boundaries that hold, and a simple phrase ("that's not my story") that protects your peace without closing your heart.This conversation explores narrative therapy, parenting in a digital era, the rural resources we often overlook, and what it really takes to slow down and tend to your mental health… one small, intentional step at a time.In This EpisodeThe difference between a psychotherapist, psychologist, psychiatrist, and counsellorLeaving a 20-year career in education to follow her heart into full-time therapyWhy the village of Forestburg built her an office, and what that says about rural communityHow narrative therapy helps clients separate themselves from labels like "anxious" or "depressed"The new Forestburg Connect Group, launching with two other local business owners to combat rural isolationWhy "self-care" doesn't work unless your time is definedKrysta's personal health scare and the moment she realized she had to start serving herself, tooHard boundaries vs. soft boundaries, and the people-pleasing that gets in the wayThe "that's not my story" tool you can start using todayParenting in the digital era: modeling and admitting your mistakesFree, accessible mental health resources for rural familiesKrysta's joy-driven side hustle: coffee, Brooklyn Nine-Nine, and small-town livingResources MentionedKids Help Phone: free, 24/7 support for young people across Canada by phone or text. Visit kidshelpphone.ca or text CONNECT to 6868689-8-8 Suicide Crisis Helpline: call or text 988 anywhere in Canada for free, confidential support. 988.caPsychology Today: directory for finding therapists, psychologists, and counsellors. psychologytoday.comThe Body Keeps the Score by Bessel van der Kolk: recommended reading, especially for those navigating traumaAnxious People by Fredrik Backman: another favourite readConnect with Krysta RathwellInstagram: @krcounsellingandpsychotherapyPsychology Today profile: search Krysta Rathwell, Forestburg, AB on psychologytoday.comLocation: The Brick Centre, downtown Forestburg, Alberta (Flagstaff County)Learn MoreTo learn more about Flagstaff County visit:

Send us Fan MailWhat if shopping wasn’t something you rushed through… but something you experienced?In this episode of Rural Unrecognized, Jessica sits down with Trish Muirhead, founder of The Country Cupboard Farm Store, a unique rural destination just outside Sedgwick in Flagstaff County. What started as a simple love for wildflowers and a few backyard chickens quickly grew into a thriving farm store which is now home to 80+ chickens, sheep, ducks, and a thoughtfully curated selection of local products.Trish shares how her business evolved organically, without a rigid plan, and why she’s passionate about creating a space where people can slow down, connect, and truly experience where their food comes from. From feeding sheep peanuts to chatting with customers about local producers, The Country Cupboard is redefining what it means to “run to the store.”This conversation explores the shift away from hustle culture, the beauty of rural life, and the power of building something meaningful … one intentional step at a time.In This Episode:From wildflowers to a full farm storeGrowing from 6 chickens to 80+Creating a shopping experience vs. convenienceLeaving hustle culture behindSupporting local producers + sharing their storiesThe value of slowing down in a fast-paced worldVisit The Country CupboardLocated just off Highway 13 near Sedgewick, Flagstaff CountyConnect with The Country CupboardInstagram: @countrycupboardfarmstoreFacebook: The Country Cupboard Farm StoreWebsite: The Country Cupboard Farm StoreLearn MoreTo learn more about Flagstaff County visit: www.flagstaff.ab.ca To learn more about our host, Jessica Janzen visit: jessicajanzen.caCreditsHost: Jessica JanzenProduced & Edited by: www.jcefilms.com

Send us Fan MailSometimes innovation starts with a simple question: What if there’s a better way?In this episode of Rural Unrecognized, Jessica sits down with Bryan of ZS Farms, whose curiosity and willingness to think differently led him to rethink the way food is produced. What began with reading old books and asking new questions quickly turned into a bold decision to build a completely different kind of system…one that connects soil health, animal care, and food quality into a full-circle approach.Bryan shares the journey of challenging industry assumptions, taking risks, and building something new in rural Alberta. Along the way, he reflects on what it means to try something different when others are watching, how innovation often starts quietly, and why more entrepreneurs are beginning to rethink traditional systems.This conversation isn’t only about farming - it’s about curiosity, leadership, and the mindset it takes to build a better way forward.To learn more about Bryan and ZS Farms visit ZS Farms, Local Whole Grain Feed and SeedInstagram    Facebook         Viral Post mentioned in the episodeTo learn more about Flagstaff County visit www.flagstaff.caTo learn more about our host, Jessica Janzen visit Jessica Janzen | Keynote Speaker, Mindset Coach, Philanthropist, Mental Health Advocate & Joy ExpertThis episode was produced and edited by  jcefilms.com

Send us Fan MailOlympian Sarah Wells joins Amanda after delivering her keynote at the Flagstaff Celebrate Success Gala to talk about what it really means to pursue excellence — not for applause, but for who we become in the process.Sarah shares how her journey from the track to the stage taught her that excellence isn’t about medals or titles, but about choices, resilience, and redefining success when the plan falls apart. From missing her second Olympic qualification to finding purpose in failure, Sarah opens up about identity, discipline, and why hope matters more than winning.Whether you’re chasing a business goal, raising a family, or just figuring out what’s next, Sarah’s message hits home: excellence is who we become when no one’s watching.To learn more about  Sarah Wells:Website www.thesarahwells.comInstagram: @sarahwells400mhTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode, Amanda sits down with Mandy, the “unapologetically real” florist and founder behind The Rusty Daisy Gift Co. in Daysland, Alberta. What starts as a conversation about running a floral and gift shop quickly blooms into a heartfelt discussion about figuring it out: motherhood, small-town business, and building a true sense of community.Mandy shares how her “village” helped her balance entrepreneurship and parenting, why loyalty matters in rural business, and how she’s built a store that’s as bright, cheeky, and down-to-earth as she is.If you’ve ever wondered how small-town businesses keep going through all the pivots and plot twists, then this one’s for you!To learn more about The Rusty DaisyWebsite :www.rustydaisy.caInstagram: @rustydaisycoFacebook:  FacebookTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of Rural Unrecognized, we sit down with Tylene, co-founder of Hohm and Co. What started as a small family project selling at farmers’ markets has grown into a storefront in Hardisty, Alberta, with an online presence reaching customers across Canada. Tylene shares how the business is rooted in community, fueled by a passion for beautiful, Canadian-made products, and built with an intentional focus on organic growth.From juggling careers outside the shop to leaning on family support, Hohm and Co is proof that rural entrepreneurs can create city-quality experiences without leaving small towns behind. Tylene also reflects on the opportunities that come when you’re willing to take risks, say yes at the right time, and trust that even in rural Alberta, innovation and resilience can open unexpected doors.To learn more about Hohm and Co: WebsiteInstagramFacebookTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of Rural. Unrecognized., Bobbi Delowsky talks honestly about how her career has changed over the years, from starting as a massage therapist to running her own wellness space called Align and Release Wellness.Bobbi shares how her interest in fitness grew out of her own need to take care of her body. She never planned to teach fitness, but after trying a class that pushed her way out of her comfort zone, something shifted. That moment helped her realize that movement could be powerful, emotional, and healing, not just physical.She also talks about the challenges of being in a small town, balancing business with family, and learning to trust herself when making big decisions. One of those decisions was buying a house and an old church to turn into a wellness space. She was scared, but she asked for support and went for it anyway.Throughout the conversation, Bobbi opens up about body image, confidence, and how hard it can be to start something new. But she also shows how worth it it is to show up for yourself, even if it’s just an hour at a time.To learn more about Align and Release Wellness:Facebook: The B ClassFacebook: MassageEmail MassageTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailJoanne McMahon has been a pillar in early childhood education in Flagstaff County for over 30 years, but when the pandemic hit, she tried something new: she brought her enthusiasm, experience, and spark to the screen. What started as a way to connect during COVID became Busy Bees Early Childhood Learning, an online program connecting families through playful, developmentally rich learning sessions for preschoolers, and their parents.In this episode, Joanne shares how she built Busy Bees from the ground up with the support of Flagstaff County’s Entrepreneur Empowerment and Mastermind programs, overcoming business fears like pricing and structure while staying rooted in her true passion: helping kids thrive through play.She explains the deep value of play-based learning, the science behind songs and nursery rhymes, and the magic of watching a child light up when “Joanne said…” becomes part of their everyday vocabulary. Her vision? To bring Busy Bees across Canada, from farming communities in Alberta to living rooms in Newfoundland, and to help families everywhere feel connected, supported, and ready for kindergarten.Joanne’s warmth is contagious, her sessions are packed with meaning, and her mission is clear: bloom where you’re planted, and help kids grow—one song, story, and pair of scissors at a time.To learn more about Busy Bees Childhood LearningWebsite: www.busybeeslearning.caInstagram: Busy Bees LearningFacebook: Busy Bees FacebookTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailWhat started as a casual afternoon class quickly turned into a full-blown pottery journey for Morgan, founder of Tiny Co Pottery. In this episode, she shares how a spontaneous workshop opened the door to a creative life rooted in intention, values, and community.Morgan walks us through the transition from dental hygienist to potter, how she unexpectedly found herself buying a kiln, and the decision to let her hobby evolve into a business. We talk about the challenges of pricing art, working from home, and setting boundaries as a creative and a parent.Grounded in the legacy of her great-grandmother—“Tiny”—Morgan shares how family, faith, and generosity shape her work, her business decisions, and her definition of success. We also talk about the slow, meditative nature of pottery, letting go of the “growth at all costs” mindset, and why sometimes, small is just right.Morgan’s work is personal, functional, and full of heart. She reminds us that rural doesn’t mean limited—it means connected, supported, and deeply rooted.To learn more about Tiny Potter CoWebsite: tinycopottery.comInstagram: Tiny Pottery StudioPodcast Morgan Referenced Better Than BigBook Morgan Referenced Build The Life You WantTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of Rural Unrecognized, we talk with Jill, Kristy, and Lynette—co-founders of Salted, a handcrafted caramel company based in Flagstaff County. What began as a small side project during the pandemic has grown into a thriving business rooted in intention, collaboration, and a willingness to take big risks.From investing in custom equipment to stepping away from other jobs, the Salted team shares what it looked like to go all in. They speak candidly about finding their roles, building trust, and navigating growth—while staying focused on why they started in the first place.Because as they’ll tell you, it was never just about the caramels.We explore what it means to build a luxury product in a rural setting, how Flagstaff Crafted played a role in their early growth, and why being willing to ask for help (and hear a few no’s) has made all the difference.If you’re in the middle of building something, wondering what’s next, or just looking for insight on what real business growth can look like—this conversation offers both inspiration and practical takeawaysTo learn more about SALTEDWebsite: www.shopsalted.caInstagram: SALTEDTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of Rural Unrecognized, we meet Tracey and John, the owners of JD Barrett Woodworking, a custom woodworking business that has found success in both urban and rural Alberta. Originally from the UK, John started his career as a joiner, specializing in doors, windows, and staircases before running his own renovation business. Seeking new opportunities and a better lifestyle, he and Tracy made the leap to Canada, where they built a thriving woodworking business known for quality craftsmanship and attention to detail.What sets JD Barrett Woodworking apart is their ability to create custom, high-end pieces while maintaining a strong commitment to their clients. Their reputation has been built almost entirely through word-of-mouth referrals rather than traditional marketing, proving that exceptional work speaks for itself. They have worked on stunning home renovations, intricate cabinetry, and even custom furniture, bringing a blend of old-world craftsmanship and modern design to their projects.One of the biggest shifts in their journey was choosing to move from Airdrie to the quiet, scenic community of Alliance located in the Flagstaff Region. While they still travel to Calgary for work, they have found immense benefits in rural living. John and Tracy describe the peace and balance that come with stepping away from the fast-paced demands of city life. In Alliance, they have the freedom to enjoy their property, take breaks in the middle of the day, and truly appreciate the beauty of their surroundings. The sense of community is another major highlight—people are welcoming, supportive, and always looking out for one another.For those considering a move to a smaller community, John and Tracy’s story is a testament to the opportunities and lifestyle benefits that come with it. Their passion for craftsmanship, combined with the charm and tranquility of rural Alberta, makes their journey one worth sharing.To learn more about J.D. Barrett Woodworking Website: www.jd-barrett.comInstagram: JD Barrett Woodwork IncEmail: [email protected] learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of Rural Unrecognized, we sit down with Darek Graff, managing partner of Killam Home Hardware, to talk about small-town business, community values, and playing the long game in entrepreneurship.Darek shares how Home Hardware’s cooperative model allows his local store to maintain its independence while benefiting from the buying power of a larger organization. This flexibility enables Killam Home Hardware to tailor its inventory and services to the needs of the community while competing with big-box stores. But for Dare -  business isn’t just about selling products…it’s about “giving a damn” and building relationships.A lifelong resident of the Flagstaff region, Darek grew up in the business, starting work at the store at just 12 years old before pursuing carpentry and eventually returning to take over operations. He reflects on the lessons he learned from his grandparents and parents, particularly around delayed gratification, hard work, and perseverance.Throughout the conversation, Darek emphasizes the importance of community connection—whether it’s greeting customers by name, coaching youth sports, or volunteering on local boards. He sees small-town businesses as more than just retail spaces; they are hubs of support, mentorship, and trust.Darek also opens up about the challenges of growth and leadership, including learning to delegate, avoiding burnout, and striking a balance between business ambitions and family life. He explains how optimizing operations, investing in the right people, and trusting his team have allowed him to be home for his kids while still driving business success.As the episode wraps up, Darek shares his hopes for the future of Flagstaff County, including diversifying the local economy to attract young professionals and families. His philosophy is simple but powerful: do a good job, care about people, and you’ll get recognized.Tune in to hear Darek’s honest and heartfelt take on running a business in rural Alberta, the power of small-town connections, and why success is all about playing the long game.To learn more about Killam Home Hardware Website Facebook InstagramVisit Killam Home Hardware: 5029 57 St, Killam, AB T0B 2L0To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of Rural Unrecognized, we kick off 2025 with Brittany McMillan, owner of Bam Fitness, as our first guest of the year. Known for her no-nonsense approach, Brittany dives into the myths and realities of wellness, debunking diet culture while promoting nourishment and strength. She shares her journey from personal transformation to becoming a fitness coach, revealing her shift from calorie counting to a holistic, sustainable coaching philosophy.Brittany emphasizes the importance of adapting health and wellness to busy, real-life schedules, calling out excuses and advocating for small, impactful lifestyle changes. From the "margarine generation" to modern wellness trends, she sheds light on evolving attitudes towards body image, emphasizing that true health starts with individual goals and choices.Tune in for an inspiring conversation on setting realistic goals, breaking free from quick-fix mindsets, and embracing a strong, nourishing approach to wellness in the new year.To learn more about BAM FITNESS  Website  Instagram  FacebookTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of Rural Unrecognized, we chat with Kristin Kueber, a rural Alberta artist who has turned her love of painting into a growing business. Kristin shares how her small-town upbringing and connection to rural life have shaped her art, which captures the beauty of western and agricultural lifestyles. Her work speaks to the nostalgia and charm of country living, drawing inspiration from the world around her.Kristin talks about how much support she’s received from her community. In small towns, neighbors and friends are often the first to cheer you on, and for Kristin, this encouragement has been key to building her confidence and success. She also highlights how this support makes rural living special, creating a sense of belonging and connection that fuels her creativity.Kristin sees her journey as a "long game," focusing on steady progress rather than instant results. She shares how this mindset has helped her stick with her art, even during challenges. By staying consistent, building her skills, and drawing inspiration from daily life, Kristin has developed a solid process for her work. She also benefits from being part of a mentorship group where artists support and learn from each other, which has helped her grow both creatively and professionally.In addition to her paintings, Kristin has expanded her business to include products like prints and tote bags, making her art more accessible while staying true to her rural roots. Her story is a reminder of how small-town support, hard work, and a love for what you do can lead to something amazing.Tune in to hear Kristin’s inspiring journey and learn more about how rural communities can be a powerful force behind creativity and success.To learn more about Kristen Kueber  Website   Instagram    Tik Tok   FacebookMastrius Art Mentorship Mastrius MentorshipTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE FilmsFor more information about staying true to your authentic self while generating revenue, visit: https://flagstaffcrafted.ca/stories/how-to-stay-true-to-your-authentic-self-while-generating-revenue/

Send us Fan MailIn this episode of Rural Unrecognized, we are joined by Andrea Kristin, an artist, author, and city mouse turned farm girl, as she shares the inspiring story behind Grey Arrow Farm. Andrea takes us through her journey of starting a community-supported agriculture (CSA) program with her husband, Dennis, and how their farm has grown into a thriving operation that brings fresh, organic produce to local families.Andrea explains the unique benefits of CSA, from promoting healthier eating with fresh-picked vegetables to fostering community resilience and supporting the local economy. She dives into the challenges and rewards of running a farm, from the initial planning stages to the excitement of harvest time. Andrea also touches on the financial aspects of running a CSA, reducing food waste, and the importance of connecting customers with their food.As a published author, Andrea talks about her new book Fresh Grown: The Essential Guide to Use, Store, and Make the Most of Your Vegetables, which was inspired by the questions she frequently receives from customers. The book aims to provide practical tips and knowledge for home cooks, helping them fully appreciate and utilize their fresh produce.Andrea also shares personal insights into her family’s transition to farm life, the importance of teaching her children the values of hard work and resilience, and how she and Dennis balance running a business with nurturing their family relationships.Tune in to hear more about Andrea's journey, the values behind Grey Arrow Farm, and how you can be part of the local food movement!To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about Grey Arrow Farms visit Grey Arrow FarmsSocial: Instagram   FacebookTo purchase Fresh Grown: The Essential Guide to Use, Store and Make the Most out of Your VegetablesThe Host of Rural Unrecognized  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of Rural Unrecognized, we chat with James Boettcher, the CEO and "Custodian of Culture" at Righteous Gelato, a company that’s far more than just a gelato shop. James shares his unique entrepreneurial journey, from his early days of freelance graphic design to discovering his passion for gelato and community building. He discusses the values that guide his business, such as transparency, trust, and quality, along with his commitment to inclusivity and employee empowerment.James also opens up about the company’s focus on using clean, real ingredients and their stringent safety standards, which have earned them global recognition for food safety. The episode delves into the challenges and triumphs of building a brand that not only makes delicious treats but also aims to enrich lives "one tiny spoonful at a time." James credits his late grandmother, Cecilia, who owned a catering business, as a key influence in shaping his approach to food and business, instilling in him the importance of hard work and caring for customers.James will be the featured speaker at the upcoming Flagstaff Celebrate Success Small Business Gala. He promises an engaging and entertaining presentation filled with wild stories from his journey and key lessons for entrepreneurs. As someone deeply passionate about Alberta and the hardworking individuals that make rural communities thrive, James is excited to connect with attendees and share his insights.Don’t miss the opportunity to hear James speak and celebrate the incredible impact of small businesses in Flagstaff County. Grab your tickets now and join us for an unforgettable evening!To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about Righteous Gelato visit Righteous GelatoSocial: InstagramLinkedIn: James   &  Righteous GelatoThe Host of  Rural Unrecognized  Amanda WagnerThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of "Rural Unrecognized," host Amanda chats with Kristin Graves, better known as the Garlic Goddess. Once a radiology technician, Kristin has traded in her hospital scrubs for coveralls, becoming a successful garlic farmer and author. Her new book, The Garlic Companion, is a must-have for garlic enthusiasts, packed with recipes, growing tips, and more, and is set to launch on September 17th, 2024.Kristin opens up about her journey from the fast-paced world of healthcare to finding peace and purpose on her family farm. She talks about the struggles of managing mental health while working in a demanding job and how returning to her farming roots reignited her passion. Kristin also shares the highs and lows of farming, highlighting the importance of knowing where our food comes from and the value of supporting local farmers.Kristin also talks about teaching others about garlic—how to grow it, cook with it, and appreciate its versatility. She shares how her work, including her garlic CSA, helps people connect with their food in a deeper way, fostering a greater appreciation for the journey from farm to table. Kristin believes in companionship over competition, seeing her role not just as a farmer, but as someone who helps others grow alongside her.Kristin’s story is one of resilience, hope, and following your heart. This episode wraps up with a thoughtful discussion on rural life and the changing role of women in farming. Kristin's journey is a powerful reminder of how important it is to nurture both the land and the relationships we build through it.Don’t miss this inspiring episode as Kristin shares her passion for garlic, farming, and communityTo learn more about 5th Gen Gardens  Website   InstagramTo order The Garlic Companion Order Kristin's Cookbook HereTo learn more about Flagstaff County visit www.flagstaff.ab.caThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode, Amanda sits down with Jessica Hersey, the exceptional accountant behind Altitude Accounting. Jessica shares her inspiring journey from growing up in an entrepreneurial family to becoming a profit strategist and owner of her own accounting business.They delve into the intricacies of small business finance, especially in rural areas, and how Jessica's unique approach to accounting aims to demystify finances for business owners. Drawing from her experiences, Jessica emphasizes the importance of having profitable businesses that work for us and ensuring we pay ourselves with the businesses we build.From her insights on the oil field industry to her focus on clarity and proactive financial management, Jessica's story underscores the need for businesses, whether in a small town or big city, to serve their owners. Tune in to discover how Jessica's refreshing perspective on accounting transforms the way we engage with our finances, making it accessible, engaging, and empowering for all.To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about Altitude Accounting  WebsiteThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of "Rural Unrecognized," we chat with Laurie, the former owner of Laurie's Vintage Creations Home Decor in Viking, Alberta. Laurie's journey from a stay-at-home mom to a successful entrepreneur is a testament to the power of determination and pursuing one's passion.Laurie shares the significant milestone she achieved in January 2024: selling her business after eight and a half years of hard work and dedication. While she now enjoys a semi-retired status, Laurie remains involved as a mentor to the new owner, ensuring a smooth transition and sharing her wealth of knowledge and expertise.The conversation delves into the challenges Laurie faced as an entrepreneur, from renovating the shop space to managing inventory and making strategic decisions. She candidly shares the roller coaster ride of entrepreneurship, highlighting the highs and lows that shaped her journey.Laurie's story serves as an inspiration and provides listeners with insights into the world of rural, often unrecognized entrepreneurs and the rewards that come from following one's dreamsTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about Laurie's Vintage Creations & Home Decor  FacebookThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode of Rural Unrecognized, we sit down with Candace Patton, the founder of Sweet Three Designs, to discuss her entrepreneurial journey and the challenge of overcoming burnout.Candace shares how her business started as a creative project with her daughters, making painted wooden earrings, and gradually grew to have products in around 40 stores across Canada. She discusses the milestone of opening her own branded retail space, and the evolution of her team as the business expanded.Candace also opens up about a period of burnout she experienced as her business was rapidly growing and she was gearing up for a busy holiday season. Candace describes feeling completely depleted afterwards, and it taking months for her to recover and regain her footing. She emphasizes that self-care looks different for everyone, and finding what works best is key. Candace stresses the importance of entrepreneurs being proactive about their well-being, in order to avoid burnout and maintain the energy to keep their business thriving.This conversation provides valuable insights into the challenges entrepreneurs can face, even as their businesses find success. Candace's story offers a relatable and thoughtful perspective on the realities of entrepreneurship, including the importance of self-care and resilience in overcoming burnout. Her openness about this difficult experience sheds light on an issue many business owners grapple with.To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about Sweet Three Designs visit Sweet Three Designs WebsiteSocial: InstagramFacebookThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode, host Amanda Wagner sits down with Jennifer Fossen, the Communications and Marketing Manager of the Wild Rose Co-op, to explore the inspiring work they do and their innovative program known as Flagstaff Crafted.Jennifer shares her passion for supporting local businesses in rural Alberta and reveals how she got involved in economic development. Having worked for Flagstaff County and an urban municipality, Jennifer's journey led her to the Wild Rose Co-op, where she found an organization aligned with her values and a chance to make a real impact in her community.Together, Amanda and Jennifer discuss the role of the Wild Rose Co-op and its dedication to the success of local businesses. They delve into the unique experience the co-op strives to create for its members, going beyond simply being an essential store. By adapting to the needs of their members, the co-op fosters a sense of community and trust, ensuring that their business model aligns with the long-term growth and prosperity of the communities they serve.As they explore the concept of shopping local, Amanda and Jennifer shed light on how the co-op encourages community involvement beyond geographic proximity. They discuss the co-op's history, which was driven by the desire to do business differently, providing a local choice for consumers and offering fair and honest service. With a reputation built on trust and respect, the co-op continues to earn the loyalty of its members by sharing profits and inviting them to be actively involved.Join Amanda and Jennifer in this engaging episode as they delve into the transformative power of supporting local businesses and the genuine commitment of the Wild Rose Co-op to create positive change in their communities. Discover how Flagstaff Crafted and the co-op's customer-centric approach are redefining the rural business landscape and inspiring others to reimagine the potential of rural experiences in business..To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the Wild Rose Coop visit Wild Rose CoopSocial: InstagramTwitterFacebookThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode we invite you to join us in a captivating conversation with Nikki Wiart, the owner of Lady’s Hat Farm. Nikki shares her inspiring story of transitioning from a journalist to a farmer florist, while also shedding light on the world of ethical flower farming. As a journalist, Nikki noticed something intriguing – young individuals with no farming background were making the bold decision to move to rural areas and start their own farms. This sparked her curiosity, leading her to explore the topic for her Masters Degree. Through interviews and travels, she uncovered some of the challenges these new farmers faced, including limited access to land, financial constraints, and the absence of the traditional mentorship that comes with a family farm.Simultaneously, Nikki's disenchantment with the world of journalism grew. Nikki realized the  privilege of having land available to farm on and felt a responsibility to use it wisely. She decided to start her own farm. It is here, at Lady’s Hat Farm where she now grows and sells a beautiful array of cut flowers. Join Nikki as she sheds light on the importance of supporting local flower farmers and understanding where our flowers come from. She advocates for ethical luxury and sustainable practices in the flower industry, urging us to be mindful consumers.To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about Lady’s Hat Farm visit Ladys Hat FarmSocial: InstagramThis episode was produced and edited by JCE Films

Send us Fan MailIn this episode, host Amanda Wagner engages in a thought-provoking conversation with the remarkable Doreen Blumhagen, a farmer, mental health advocate, and incredible storyteller. Together, they delve deep into the essence of rural experiences and the power of mental wellness.As the founder of Country Road Chats, Doreen is passionate about fostering authentic and meaningful dialogues. Amanda and Doreen explore the importance of going beyond small talk and connecting on a profound level. They discuss mental health, personal journeys, and the challenges faced while growing up in a unique family dynamic. Doreen's inspiring story of embracing her differences and finding her voice will leave you feeling empowered and encouraged to prioritize your own mental well-being.Join Amanda and Doreen on this enlightening episode of Rural Unrecognized, where boundaries are challenged and perspectives are broadened. Tune in to uncover the transformative power of genuine connections and be inspired to prioritize your own mental well-being. Let Doreen's captivating storytelling and unwavering spirit ignite your own journey of self-discovery and success.To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about Country Road Chats visit Home - Country Road ChatsSocial: https://www.facebook.com/CountryRoadChats    LinkedIn

Send us Fan MailGet ready for an extraordinary journey as you listen to this exclusive interview recording from the 2022 Flagstaff Celebrates Success Gala. Join host Amanda Wagner as she sits down with Graham Sherman, the mastermind behind Tool Shed Brewing Company. In this interview, Graham shares his inspiring journey and sheds light on the power of authenticity and storytelling in business. From his childhood experiences with his mother, to his relentless pursuit of making a difference, Graham’s infectious energy and passion for his craft make this interview a must-listen.Discover how Graham transformed being “too much” into his superpower and learned to ignore the naysayers. His genuine authenticity and unwavering commitment to his vision have propelled Tool Shed Brewing to success. As Graham delves into the significance of storytelling, he reveals how his mother’s influence shaped his ability to draw people into his narrative, making it more than just a story but an immersive experience. Through his engaging anecdotes and heartfelt insights, Graham encourages listeners to uncover their own captivating stories and embrace their passions. As the conversation unfolds, Graham speaks to the significance of having a strong support system. He shares how he overcame challenges by surrounding himself with like-minded individuals who believed in his vision..Don’t miss out on this enlightening conversation that will leave you inspired to make your mark in the world of business and beyond.To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about Tool Shed Brewing Company visit www.toolshedbrewing.comSocial: Instagram    Facebook   Twitter

Send us Fan MailJoin host Amanda Wagner in an engaging and enlightening conversation with the extraordinary Holly Singer, CEO and Queen of Candles at Milk Jar Candle Company. In this episode, Holly shares her inspiring journey of building a successful candle empire driven by the passion for social enterprise and making a meaningful difference in the world.Holly takes us behind the scenes of the Milk Jar Candle Company, revealing how her entrepreneurial endeavor began at her kitchen table with a goal of raising $500 for charity. With a deep commitment to giving back to the community, Holly shares her vision of using candles as a vehicle to support nonprofits that are important to her. In the span of the last 7 years, Milk Jar has successfully raised over $275,000, validating Holly's belief that consumers are eager to rally behind companies that make a positive impact on others.With refreshing candor, Holly opens up about the unique perspectives and strengths that come with ADHD, and how it has shaped her creative process and entrepreneurial endeavors. Through her personal experiences, she highlights the power of embracing her diagnosis, and using it as a catalyst for innovation and success.Furthermore, Holly discusses her dedication to inclusivity within Milk Jar. She passionately shares her unwavering belief in providing opportunities to individuals with disabilities, actively hiring and supporting them within her company.This exceptional episode of "Creating in Flagstaff" not only celebrates Holly’s entrepreneurial spirit but also highlights her steadfast commitment to making a difference. Discover the inspiring success story of a business that brings joy and warmth to homes while simultaneously uplifting and empowering communities. Tune in and be inspired to harness the power of social enterprise, creating a world where every purchase contributes to positive change.To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about HOM of Wellbeing  visit  www.milkjar.caSocial: Instagram    Facebook 

Send us Fan MailIn this episode, host Amanda Wagner sits down with the incredible Shirley Damberger, owner of HOM of Well Being and a Registered Massage Therapist, Certified Thai Therapist, Facial Stretch Therapist, Oncology Massage Specialist, and Educator. Prepare to be inspired as Shirley shares her remarkable story of seizing opportunities and taking her business to new heights.Amanda and Shirley dive deep into the power of saying "yes" to life's unexpected twists and turns. Discover how Shirley's unwavering determination, desire to seek opportunities, and her passion for supporting others led her to establish her thriving practice. Shirley also discusses some of  the self-care practices that keep her grounded and motivated, such as walking in nature and meditating.Through their engaging and thought-provoking dialogue, you'll gain a renewed perspective on the power of embracing opportunities and finding fulfillment in unexpected places. You will be captivated by their compelling stories, leaving you with a renewed sense of possibility and a profound appreciation for the power of saying “yes” to opportunities.To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about HOM of Wellbeing  visit  www.homofwellbeing.comSocial: Instagram    Facebook 

Send us Fan MailIn this insightful episode, Amanda Wagner interviews Deanne Beis, founder and CEO of Tenfold HR. Deanne shares how after working in large HR departments, she founded Tenfold to provide scalable support tailored for growing companies.  They explore the transformative role of human resources (HR) in small businesses, debunking old perceptions and unveiling a proactive, strategic approach. Amanda and Deanne discuss the iterative process of discovering core values with employees and leadership to define a company's culture. Deanne emphasizes living those values through examples and acknowledges that company culture must evolve as businesses grow.The conversation also covers managing professional relationships in tight-knit rural communities. Deanne offers strategies for maintaining fairness and structure while navigating close personal ties common in small towns. The discussion provides practical guidance for business owners on developing culture from a solopreneur to multi-person operations. Deanne covers topics like recruitment, empowering employees, risk mitigation, and navigating family businesses. Overall, the episode equips listeners with insights and resources for cultivating strong cultures as their companies scale.To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about Tenfold HR visit www.tenfoldhr.com

Send us Fan MailIn this episode, we dive into the world of media coverage and authenticity with Jessica Mose, the founder of Prairie Soap Shack. As an artisan and entrepreneur, Jessica shares her journey of building a rural business from the ground up and how she's embraced her identity as a prairie-based herbalist.With media features ranging from Vanity Fair to television networks, Jessica discusses the power of social media presence in attracting media attention. She emphasizes the impact of high-quality photography and consistent branding on capturing audience engagement. The value of authenticity shines through as Jessica opens up about her process of showcasing behind-the-scenes aspects of her business and life, fostering trust and connection with her audience. Jessica also gives a few tips to help others get the media attention they are after.Throughout the conversation, Jessica highlights the importance of continuous learning and staying open to growth, while also addressing imposter syndrome. She encourages entrepreneurs to embrace imperfection and focus on progress rather than perfection. Jessica's personal experiences illustrate how authenticity and purposeful media choices can propel rural businesses to greater heights.Join us for an insightful conversation on this episode of Rural Unrecognized, and discover the transformative potential of being genuine in the world of media coverage.To learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about Prairie Soap Shack visit Prairie Soap ShackOr follow Jessica on Instagram Jess Mose | All-Natural Soap + Skin Care (@prairiesoapshack) • Instagram photos and videos

Send us Fan MailIn this episode we introduce Jacqueline Jacek. Jackie is the founder & cocoanista of JACEK Chocolate Couture and in this episode, she shares her story and how it all began in 2009. To learn more about Flagstaff County visit https://www.flagstaff.ab.ca/.To learn more about Jacek Chocolate Couture visit https://jacekchocolate.com/.

Send us Fan MailFor our first episode, we are starting from the beginning and answering questions on all of our minds, what is this podcast, who is it for, and why did the Economic Development team in Flagstaff County, Alberta, decide this was the next best step. This podcast is here for you to get curious and learn from others, all with the goal of reimagining what it means to live, work, and grow in rural Alberta.To learn more about Flagstaff County visit www.flagstaff.ab.ca