PODCAST · business
Savvy Offer Hub
by Ieva Laicane
Welcome to Savvy Offer Hub! A podcast created to help you to scale your business with digital products, step by step, in a way that works FOR YOU.My name is Ieva and I'm here to bring you years of behind-the-scenes experience with no-fluff unfiltered thoughts on all things related to online courses and creating the business you love.Messy action, simplicity and living the life you desire is what we're here for!The episodes will help you to plan, create and launch your offers and scale an online business by your own terms. We also chat a lot about running a sustainable business, working on your mindset and designing your dream life.If you are ready to plan, create and scale your online course, explore Your Course Creation Lab.
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97 | This one launch mistake can cost you a lot of $$$
Ready to start working on your offers? Explore the Savvy Offer Hub Membership 🔓Have you ever launched a product, rode that excitement wave for a week or two, and then... quietly moved on? I've been there more times than I'd like to admit, and I see it happen with course creators constantly.In this episode, I'm diving into one of the biggest mistakes I see (and make myself) - giving up on your offer way too soon.The truth is, people need to see your offer repeatedly before they ever take action. Yet most of us talk about our product a handful of times and then wonder why sales aren't coming in. If you've ever felt that post-launch drop in motivation, this one's for you.In this episode, we cover:Why the post-launch dopamine crash is so real and why it makes you abandon your offer before it ever gains momentumThe "seven times" rule in marketing and why most creators never even get close to itHow to commit to showing up for your product no matter what the early results look likeThe power of batch-creating and pre-scheduling promotional content before your motivation dipsA practical "weekly focus area" strategy to keep promotion fresh without burning outSmall mindset shifts and challenges to keep yourself going when crickets feel deafeningThis is something I'm actively working through myself right now with the relaunch of Savvy Offer Hub — so consider this a little accountability episode for both of us. The sales will come. You just have to keep showing up.Connect and explore more ❤️Instagram @coursecreationlabExplore options to Work With MeGet your Free Product Platform Guide
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96 | Your next Reel can make all the difference
Ready to start working on your offers? Explore the Savvy Offer Hub Membership 🔓If you’ve been quietly waiting for your digital products to “start selling themselves,” this episode might call you out a little… in the best way possible.In this honest, behind-the-scenes conversation, Ieva shares a real-time look at what happened when she stepped away from her business for a few months and what shifted when she decided to show up again. Spoiler: the difference wasn’t subtle.We’re diving into the truth that often gets glossed over in the digital product space. Yes, selling courses and offers can be simpler than 1:1 work. But no, it’s not passive if you’re not actively showing up, building connections, and putting your work in front of people.Inside this episode, you’ll hear:What actually happens when you stop showing up (even if your systems are “working”)Why your offers might not be selling, even if they’re really goodThe real role of social media in growing your business (and why it’s still one of the biggest opportunities out there)A powerful reminder that visibility matters more than perfectionHow small, consistent action can quickly reignite your momentum and salesThis is your nudge to stop waiting, stop overthinking, and start showing up in a bigger way, even if it feels messy.Because the truth is simple: people can’t buy from you if they don’t see you.🎧 Tune in now and let this be the push you didn’t know you needed.
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95 | Things I don't do anymore as a course creator
Ready to start working on your offers? Explore the Savvy Offer Hub Membership 🔓In this episode, I’m pulling back the curtain on a more honest, behind-the-scenes side of my business and sharing a trend-inspired reflection on the things I simply don’t do anymore as someone who has been in the online course space since 2015.This isn’t a “do it like me” episode. It’s a real talk breakdown of how my approach to digital products, platforms, and business strategy has shifted after years of building, launching, and experimenting in the online space.I walk you through:Why I no longer actively launch new products on a constant cycleHow I broke free from hustle-driven creation cycles and burnout patternsWhy I stopped platform hopping and now stick with a simpler setupMy honest take on why I don’t promote courses as the only (or best) path anymoreAnd why I’ve stopped using big industry names as my benchmark for successThis episode is about stepping out of reactive business building and into a more intentional, grounded way of working. One that prioritises peace of mind, sustainability, and doing things for the right reasons instead of chasing constant output or external validation.If you’ve ever felt caught in the cycle of “what should I be doing next to grow faster,” this conversation will give you a refreshing pause and a different lens to look through.Expect honesty, a bit of reflection, and a reminder that there is no one correct way to build a digital product business, just the way that actually works for you.Connect and explore more ❤️Instagram @coursecreationlabExplore options to Work With MeGet your Free Product Platform Guide
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94 | Making thousands without overcomplicating it
Ready to start working on your offers? Explore the Savvy Offer Hub Membership 🔓In this episode, I’m switching things up and sharing something we don’t talk about enough… a real success story.If you’re in the early stages of building your digital product business, or you’ve been overthinking your next move, this one is going to give you a much-needed reality check (in the best way).I’m taking you behind the scenes of a client who is now making several thousand per month from her digital products… mostly driven by social media, without complex funnels, and without even using email marketing (yet).But here’s the interesting part:She didn’t start with a “perfect” setup. She didn’t build everything upfront. And she definitely didn’t wait until everything looked polished.Instead, she focused on one thing: starting simple and building based on traction.In this episode, we break down:How she went from idea to consistent sales step by stepWhy starting with simple PDF products can actually be a smart moveThe platform she usedHow she validated her offers before investing more time and moneyWhen it actually makes sense to upgrade your product, pricing, and techThe biggest mistake most creators make when starting outThis is a perfect example of what it really looks like to build a profitable digital product business without overcomplicating the process.If you’ve been stuck in planning mode, waiting for the “right time,” or feeling like you need a full setup before you can sell, this episode will help you shift your approach.Because sometimes, the fastest way to grow… is to start with less.Listen in and see how you can apply this step-by-step approach to your own business.
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93 | How to use AI to actually finish your digital product
AI Prompt Library for Digital Product Creators is NOW LIVE 😍 Explore it here.In this special episode, I’m pulling back the curtain on something I’ve been quietly building behind the scenes for months… and it’s finally live.After taking a step back from launching, I knew the next thing I created had to feel different. More aligned. More intentional. And honestly? More useful in the real, messy process of building digital products.That’s exactly how this AI Prompt Library for Digital Product Creators came to life.This isn’t just another collection of random prompts pulled from the internet. It’s a strategic, tested system designed to help you turn your ideas, experience, and knowledge into actual products, faster and more effectively, without losing your voice in the process.Inside this episode, I’m sharing:Why I started out as an AI skeptic… and what changedThe biggest mistake people make when using AI for product creationHow to use AI as a tool to enhance your ideas, not replace themWhat makes these prompts different and how they actually guide you step by stepMy honest take on tools like Claude vs ChatGPT and how to use them effectivelyWe also talk about the balance between authenticity and efficiency, and how to avoid creating generic, copy-paste content when using AI.If you’ve been curious about using AI in your business but feel overwhelmed, resistant, or unsure where to start, this episode will give you a completely different perspective.✨ The AI Prompt Library is now available with a limited-time offer.Let this be your permission slip to work smarter, not harder, while still keeping your work deeply yours.Connect and explore more ❤️Instagram @coursecreationlabExplore options to Work With MeGet your Free Product Platform Guide
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92 | Minimum viable launch vibes
Today we're diving into something that's been quietly building behind the scenes: a brand new product launch and an approach to launching that looks nothing like the industry playbook.If your launches have started to feel overwhelming… If the endless to-do lists are draining you before you even begin… If the pressure of doing it "right" is keeping you from doing it at all… You're not alone.In this episode, I'm taking you behind the scenes of my first launch in nearly a year, and why this time, I'm doing it completely differently.We talk about:Why I stepped back from my business and what that pause taught meLetting go of the overactive, always-on approach to running an online businessWhat a minimum viable product actually means and why I'm leading with itWhy I'm skipping the big launch formula and keeping it simple, just emails and a podcast episodeHow returning to what feels good (instead of what's expected) reignited my excitement to createWhy launching doesn't have to be a massive production to be effectiveLaunching doesn't have to mean overwhelm. Sometimes the simplest path is the most powerful one and after more than a decade in this space, I'm finally putting that to the test.If you've been putting off launching something because it all feels like too much, this episode will give you permission to simplify, start anyway, and see what happens.The product is coming. The approach is different. And I can't wait to share it with you. Tune in.Connect and explore more ❤️Instagram @coursecreationlabExplore options to Work With MeGet your Free Product Platform Guide
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91 | Your platform is not the problem, stop platform hopping
When a digital product isn’t selling the way you hoped, it’s very tempting to blame the platform. Maybe your checkout isn’t fancy enough... Maybe your sales page builder is too simple. Maybe if you moved everything to a new “all-in-one” platform… the sales would finally start flowing.But is that actually the problem?In this episode, we’re talking about a very common “disease” among digital product creators: platform hopping.After working behind the scenes with course creators for more than a decade, I’ve seen it happen again and again. When things feel stuck, the first instinct is often to switch tools instead of looking at the bigger picture.And yes… I’ll admit it. I’ve done it too.Inside the episode, we talk about:Why changing platforms rarely fixes slow salesThe real reason creators get excited about moving their products When switching platforms actually does make senseWhy simple checkout pages still convert when the offer is rightWhat actually drives digital product sales (hint: it’s not your platform)At the end of the day, your platform is just a tool.Your message, marketing, and the way you show up for your product will almost always matter far more than the software you’re using.So if you’ve been thinking about moving your course or digital product to a new platform, this episode will help you pause, reflect, and decide whether that move is truly strategic… or just a shiny new distraction.Tune in before you start migrating everything. Your future self might thank you.Connect and explore more ❤️Instagram @coursecreationlabExplore options to Work With MeGet your Free Product Platform Guide
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90 | Why your course isn't selling like it used to
Today we’re diving into something that’s been quietly shifting for a while now: marketing digital products in a completely different landscape than the one we had a few years ago.If your launches feel flatter… If your webinars aren’t converting like they used to… If your email campaigns are getting polite silence instead of sales… You’re not imagining it.In this episode, I’m breaking down what has changed in the marketing side of digital products and courses, and why it’s often not the product that’s the problem. It’s the strategy around it.We talk about:Why the classic webinar funnel doesn’t hit the same anymoreThe drop in live attendance and urgencyHow buyer awareness has changed over the yearsWhy email launches feel less powerful than they used toWhy quick-fix ad promises rarely match real resultsThe growing importance of consistent content and videoInfluencer collaborations and affiliate programs as smarter marketing playsHow to think creatively instead of relying on outdated formulasThe online space moves fast. What worked in 2016, 2020, or even 2022 won’t automatically carry you through 2026. But that doesn’t mean your business is broken. It just means your marketing needs to evolve.If you’ve been feeling frustrated with slower launches or declining conversion rates, this conversation will help you zoom out, rethink your approach, and experiment with strategies that match today’s buyer behavior.Your product might still be solid. It’s the ecosystem around it that needs a refresh. Tune in and let’s rethink your marketing strategy together.Connect and explore more ❤️Instagram @coursecreationlabExplore options to Work With MeGet your Free Product Platform Guide
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89 | What is and what isn't working in online business in 2026
The online business world has changed. A lot.The strategies that worked during peak course-era and post-COVID online growth just don’t hit the same anymore. Buyer behavior has shifted. AI is everywhere. Attention is fragmented. And many creators are quietly pivoting.So what’s actually working now? And more importantly, what will still work in 2026 and beyond?In this episode, I’m breaking down:Why digital courses aren’t as easy to sell as they once wereWhy people are craving connection more than content dumpsThe rise of community-based offers, both online and offlineThe ongoing importance of content and how to monetize it strategicallyWhy done-for-you services and freelancing remain underrated income pathsIf you’ve been wondering whether you should still create a course… pivot to community… focus on content… or explore service-based offers instead, this episode will help you zoom out and think long term.Digital products are not dead. But the way we sell, package, and support them has evolved.This is about building something sustainable in a landscape that no longer rewards quick, generic offers. It’s about leaning into connection, positioning, and offers that reflect where the market is actually heading.And if you need a reminder that sometimes even switching your desk around can unlock new creative energy… you’ll get that too.Tune in and let’s talk about building smarter for 2026.Connect and explore more ❤️Instagram @coursecreationlabExplore options to Work With MeGet your Free Product Platform Guide
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88 | Can ChatGPT make you rich? The truth about AI and digital products
Ready to start working on your offers? Explore the Savvy Offer Hub Membership 🔓Can you use ChatGPT to write an ebook, build an online course, package it up, and start making serious money?Technically… yes.Realistically? It’s not that simple.In this episode, I’m breaking down the truth about using AI tools like ChatGPT to create digital products and whether that path can actually build a profitable, sustainable business.This is not an anti-AI rant. I use AI. I see the value. It can save time, organize ideas, generate outlines, draft scripts, and support the creation process in powerful ways.We’ll talk about:Why fully AI-generated ebooks and courses rarely stand outThe problem with “generic” information in a post-ChatGPT worldWhat happens when your audience realizes they could’ve asked the same questions themselvesThe role of trust and marketing in selling AI-assisted productsWhere AI is genuinely helpful in product creationWhy your frameworks, perspective, and lived experience matter more than everWhether it’s still possible to make money with digital products in today’s landscapeIf you’re considering building a digital product, or you’ve been tempted by the idea of letting AI do all the heavy lifting, this episode will help you think more strategically.AI can absolutely support your business but it won’t replace your voice, your thinking, or your credibility.Connect and explore more ❤️Instagram @coursecreationlabExplore options to Work With MeGet your Free Product Platform Guide
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87 | Life update: We finally got the house! + Millenial career crisis moment
In this episode, I’m sharing a very real life and business update after an unplanned break from the podcast.This pause wasn’t planned. Life simply happened.I talk about what’s been going on behind the scenes over the past couple of months, including buying a house in Spain, navigating a chaotic and emotionally draining mortgage process, and moving under pressure.Alongside the life update, I also open up about where my mindset is right now when it comes to business, online courses, and digital products. After more than a decade in this space, I’m finding myself questioning direction, craving change, and sitting with uncertainty instead of forcing clarity before it’s ready.This is my check-in with you ❤️If you’ve been navigating big transitions, feeling unsure about your next move, or quietly stepping back without a clear explanation, this one will feel familiar.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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86 | Is creating a self-hosted Wordpress website the way to go? Pros and cons to consider
In today’s episode, I’m bringing back a conversation the online world seems to have quietly abandoned: the value of a self-hosted WordPress website. With so many fast, all-in-one platforms promising instant businesses, it’s easy to forget that there’s another option that offers far more freedom, stability, and long-term sustainability.I’m sharing my perspective as someone who started out as a website designer and has been building online businesses since 2015. We’ll talk honestly about why WordPress isn’t the easiest option, why that learning curve can actually be worth it, and how it compares to platforms like Kajabi, Squarespace, and other popular all-in-one tools.In this episode, you’ll learn:Why self-hosted WordPress websites are often more cost-effective long termHow WordPress gives you full control over design, speed, and SEOThe freedom that comes from not being locked into one platformHow WordPress fits into a flexible tech stack alongside email marketing and product platformsWhat happens to your online presence if you pause or pivot your businessThis isn’t about saying other platforms are “bad.” It’s about understanding your options and choosing a setup that supports your business not just now, but years down the line.If you’re thinking about building something more sustainable, preparing for future pivots, or simply tired of paying monthly fees for tools you’re not fully using, this episode will give you a lot to think about.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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85 | Is this the end for digital products? The downside of 2025
This episode is a real talk about something many online business owners are quietly struggling with right now: sales are down, momentum feels off, and the strategies that used to work suddenly don’t seem to land anymore.Inspired by recent client conversations and my own observations, I’m unpacking what’s actually happening in the digital product and online business landscape in 2025. If you’ve built the funnels, created the products, tried the ads, shown up online… and still feel like things are slipping, this episode is for youWe’ll talk about:Why this year feels so different compared to COVID years and even 2023The collective online fatigue nobody talks aboutWhat to do when you’ve already “tried everything”Why persistence doesn’t have to mean burnoutHow simplifying, scaling back, or temporarily shifting your offers can actually keep you afloatThis isn’t an episode about hustling harder or reinventing your entire business overnight. It’s about taking a step back, getting honest about where you are, and finding the simplest, most realistic way to keep your business running during a slower season.If you’ve been questioning your business, your offers, or even yourself lately, I want you to know this: you’re not alone, and there is a way forward that doesn’t require burning everything to the ground.If you want to continue the conversation, you can always DM me on Instagram at @coursecreationlab.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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84 | Kajabi price increase recap: Is Kajabi still worth it for you?
👉 Get free Product Platform Guide here.Today, we’re tackling a big one: Kajabi’s upcoming January 2026 price increase and what it actually means for your business.If you’ve opened that dreaded “We’re updating our pricing…” email and felt your stomach drop, you’re not alone. Before you panic-cancel your subscription or cling to it out of fear, let’s talk it through.In this episode, I break down:What’s changing (exact price increases, plan updates, and the surprising drop in contact limits)Which upgrades are actually useful… and which ones are just marketing fluffHow to know if Kajabi is still the right platform for youAlternatives to Kajabi, broken down by use caseI also share what I discovered after deep-diving into dozens of Kajabi sites including the tough-love reason I recorded this episode in the first place.If you’ve ever wondered whether Kajabi is truly the best fit for you (or if you’re just paying for a shiny tool you're not using), this episode will give you the clarity you need to make a smart decision before the price hike hits.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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83 | Course platform without monthly subscription: lifetime deal offer
📢 Lock in the $280 deal with the code BF2025, starting November 25th.Learn more about the lifetime deal offer and pros and cons of the platform here.Teachery just dropped a rare lifetime deal for their course platform and before you run off and buy it (or panic-buy it), I want to walk you through the real pros, the real cons, and whether this platform is actually the one you should build on.Inside this episode, you’ll hear:What the Teachery lifetime deal includes and why these deals are so rareThe biggest hidden downside most people missThe fun part: Teachery’s customizable course layouts and how they differ from Teachable, Thinkific and KajabiWhy unlimited courses, unlimited students and unlimited pages matter more than you thinkHow Teachery compares to other popular platforms including Stan Store and KajabiWho this deal is perfect for… and who should absolutely skip itThis episode isn’t a hype fest. It’s an honest walkthrough of what you’re actually getting, what you’ll need to add, and what to expect if you build your digital product world on Teachery.The Black Friday deal starts November 25 and will only be available for a short window. The link and promo code are in the episode notes.If you want my honest opinion before you hit purchase, send me a DM on Instagram at @coursecreationlab and I’ll help you figure out whether this is the right fit for your business.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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82 | Batch creation tips for going-with-the-flow people
📌 Want to start scheduling? Explore Metricool - you'll get 50 posts for free every month! It's the simplest way to schedule your content to several platforms at once. If you’ve ever rolled your eyes at the idea of batch content creation, trust me, same. For the longest time, batching was the absolute last thing I wanted to do. I was convinced I needed to create everything “in the moment” so it stayed fresh, relevant, inspired and aligned.And then reality (and my energy levels) said: absolutely not.In this episode, I’m breaking down exactly how I went from resisting batching with every cell in my body… to actually relying on it as the only realistic way to show up consistently, especially with video content.You’ll hear:Why batching used to feel impossible for meHow I use Notion to organize ideas, phases and progress without drowning in chaosMy full recording workflow from idea to done, including how I track edits, subtitles and versionsThe “flow rule” I follow so I only record when I’m actually in the mood (and what I do on low-energy days)My biggest batching mistakes and what I changedIf consistency has been feeling messy, heavy or straight-up unrealistic, this episode will walk you through the exact system that finally made batching feel doable (and dare I say… kind of enjoyable).TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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81 | Unlearning the ways of hustle culture
After more than a decade of working online (and staying in a constant state of “busy”), I’ve hit a turning point - one where my most profitable months are also my calmest ones.In this episode, I’m talking honestly about what it’s like to unlearn the idea that productivity equals worth, and how I’m learning to enjoy the quiet again.You’ll hear:Why slowing down often leads to more clients and profit How to find meaning and fulfillment outside of constant workThe surprisingly freeing act of deleting old projects and unfinished ideasWhy balance looks different depending on the season you’re inIf you’ve been feeling pressure to do more, more, more, this episode is your permission slip to do the opposite - to slow down, simplify, and remember why you built your business in the first place.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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80 | Not-so-passive ways to boost your sales when things feel slow
Let’s be real - sometimes “passive income” isn’t all that passive.In this episode, we’re talking about the active, roll-up-your-sleeves side of running an online business - the simple but often overlooked tasks that actually move the needle when sales slow downBecause while we all dream of automation and hands-off systems, if you’re still building your audience or your first product, you have to show up. The good news? There are strategic, human ways to do it that don’t burn you out.Here’s what you’ll learn:The real reason your sales might be slow (and why that’s totally normal)How showing up on Instagram or TikTok can change your numbers fastHow to build genuine connections that turn followers into customersThe one email marketing habit that guarantees more visibility and salesWhy Pinterest is still one of the most underrated sales tools for digital product creatorsThis isn’t about hustling harder - it’s about showing up smarter. So if you’ve been feeling stuck in “passive mode,” tune in for a little reminder (and a gentle kick) to take action that actually pays off.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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79 | The one email sequence that generates the most $$$
Ever wish your email list could make sales while you nap, travel, or just don’t feel like showing up online?In this episode, we’re diving into the one email marketing sequence that completely transformed my business: my “never-ending” nurture sequence.I’m breaking down exactly how it works, why it’s my most profitable marketing tool, and how you can create your own automated sequence that keeps selling your offers even when you’re off the grid (or just too tired to be inspirational).Here’s what you’ll learn:How to turn your best-performing emails into a passive income machineThe realistic setup of an ongoing nurture sequence (and what I don’t bother over-optimizing)How to keep your audience warm, connected, and buying, even if you take a break from showing upIf you’ve ever felt like email marketing is too much work or not “passive enough,” this episode will change your mind and maybe your entire marketing strategy.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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78 | Strategies to launch with a small audience
No massive audience? No problem.In this episode, I’m breaking down how to actually launch your online course or digital product when your audience is small - like under 500 followers small.Because here’s the truth: a small, engaged audience can be just as profitable (and a lot less chaotic) than chasing thousands of followers who barely know you.Inside this episode, I share:What realistic expectations look like when launching to a small listWhy your first launch shouldn’t be treated like a make-or-break eventHow to grow your email list while preparing for your launchThe smartest way to use low-ticket offers to attract your ideal buyersWhen and how to use ads strategically (without wasting money)Creative collaboration ideas to reach new audiences—without being spammyWhether you’ve got 200 followers or 2,000, this episode will help you map out a launch strategy that actually works with the audience you have and sets you up to grow from there.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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77 | How content creators actually make money (IG, TikTok and elsewhere...)
Up until now, I’ve focused mostly on scaling your business with digital products. But moving forward, I want to broaden the conversation and talk about making money online in more ways, because there’s more to online income than just courses and funnels.In this episode, I dive into what I’ve been researching lately: how modern content creators are actually making money - not the gimmicky “fill out surveys” kind, but real, sustainable income streams that can grow over time.Here’s what you’ll hear:How content creators are turning simple ideas into low-ticket digital products (without overthinking it)The truth about affiliate marketing and what makes it actually profitableHow creators get paid for views (and what’s realistic vs. just hype)Brand deals: how much they really pay, and why you don’t need 100K followers to land oneWhether you’re already creating content or you’ve just been thinking about it, this episode will give you a behind-the-scenes look at what’s really working and what’s worth your energy.🎧 Tune in to learn how creators are monetizing their presence and how you can start doing the same without needing a massive audience or a complex setup.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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76 | How I keep my business costs ridiculously low (The exact Toolstack)
Confession: last week I missed publishing a new episode for the first time in a year and a half. My podcast streak is officially broken (cue dramatic music).📥 Get my free Product Platform Guide here (while the full Toolstack is being updated!)But instead of sulking, I’m back today with a behind-the-scenes episode on something I get oddly passionate about: keeping my business running costs as low as possible.Inside this episode, I share:Why I’ll happily splurge on travel or groceries but hate overspending on softwareThe exact tools and platforms I use daily (and how I stick to free or super low-cost versions)The few things I do pay for without guilt - because they actually move the needle in my businessIf you’ve ever felt nickel-and-dimed by subscriptions or just want proof that you can run an online business without stacking up endless monthly payments - this episode is for you.💡 PS: I’m updating my free Tools & Platforms Guide with all my favorite free and low-cost options (plus a few smart upgrades). Keep an eye out - it’ll be live soon!TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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75 | Growing Instagram from zero: behind-the-scenes of starting fresh
What happens when you decide to start completely fresh on Instagram - even if you already have a business account with followers, content, and years of work behind you?In this episode, I’m sharing the real story behind why I launched a brand new Instagram account, what tripped me up at the start, and the three things I’m focusing on to grow it from scratch.You’ll hear:How I’m approaching value, connection, and consistency to grow an account from zero.My exact plan for posting, creating content, and actually enjoying the process.Why connections and conversations matter more than chasing followers.Whether you’re starting your very first Instagram account or thinking about scrapping your old one and starting fresh, this episode will give you both inspiration and a practical roadmap for those awkward early days.👉 Come say hi over at @ieva.obm and let me know you found me through this podcast - I’d love to connect!TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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74 | Is Stan Store worth it? Stan Store review for digital product creators
If you’ve spent any time on Instagram lately, you’ve probably seen creators linking to Stan Store - and maybe you’re wondering if it’s the right platform for you.In this episode, I’m breaking down my honest experience of moving to Stan Store: why I switched, what I love, what frustrates me, and whether it’s really the simple all-in-one solution it promises to be.Inside, you’ll hear:Why simplicity was the #1 reason I moved to Stan StoreThe pros (easy setup, fast selling, link-in-bio integration)The cons (limited customization, pricey upgrades for key features)Who Stan Store is actually best for and when it might be smarter to look elsewhereHow I use Stan Store alongside my website + email platform for a smoother customer experienceIf you’re just getting started with selling courses, coaching, or digital products, Stan Store might be the fastest way to launch without overcomplicating things. But if you’re looking to scale or customize, you’ll want to hear my full take before jumping in.💡 Don’t forget: I also have a free Platform Guide for Courses & Digital Products (not yet updated with Stan Store, since it’s new to me!). TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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73 | Could your AI Twin take over your content?
This episode wasn’t even on my to-do list, but I’ve been down an AI rabbit hole for hours and had to hit record while the thoughts were still hot.Today, I’m unpacking AI avatars, AI “twins,” and voice generation and what they could mean for creating online courses and content.I started as a total skeptic. Honestly, the thought of duplicating myself with an AI avatar made me cringe. But the more I test tools, watch how creators are using them, and play around with AI video and audio, the more I see the potential for simplifying content creation without losing authenticity.Inside this episode:What AI avatars actually are (and why they’re not as scary or complicated as they sound).The fine line between fake content and using AI to enhance your real expertise.How AI-generated video, images, and voiceovers could help course creators who hate being on camera.My messy, first-hand experiments with OpenAI’s image and video tools.If you’re skeptical about AI but curious about how it might fit into your business, this one’s for you.💡 Reminder: This is the LAST week to join the Kickstart Your Course Challenge for just $33 before the price goes up. The challenge kicks off September 15th and gives you 10 days of step-by-step guidance, worksheets, video content, AI prompts, and group support to finally bring your course idea to life. TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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72 | What nobody told me about ads - PART 2
I’m back with part two of my ads journey and let me tell you, it’s been a hot mess.If you haven’t listened to part one yet, I recommend starting there to hear about my starting strategy. In this follow-up, I’m spilling what actually happened during my first full week of running ads for my Kickstart Your Course Challenge.Inside this episode, I share:Why conversion ads are testing my patience (and my budget).The reality of the “50 conversions” rule and why I’m bending it.How editing, setup errors, and ad approvals slowed everything down.Two low-ticket ad trainings I purchased - one that was a total letdown, and one that was pure gold (plus how that changed my perspective as a course creator).This isn’t a polished “here’s the magic ad formula” episode. It’s the behind-the-scenes, trial-and-error play-by-play of figuring out what works, what doesn’t, and how I’m learning to stick with the process instead of pulling out too soon.💡 PS: Enrollment is open for the Kickstart Your Course Challenge! Starting September 15th, you’ll get 10 days of step-by-step guidance to plan, create, and launch your online course - with group support, simple action steps, and lifetime access. All for just $33.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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71 | Deep-dive into my ads strategy - PART 1
📢 Kickstart Your Course Challenge is now open for enrollments - save your spot for the next Live round starting Sept 15th! In this episode, I’m taking you behind the curtain of my very first intentional dive into running ads for my business.No polished “expert advice” here - just a raw, real-time experiment as I budget, test, and figure out what actually works (and what just eats up cash).I’ll share:Why I finally decided to give ads a shot after having organic traffic as my core go-to The two audiences I’m testing (and which one is already looking more promising)My simple approach to creatives (spoiler: I’m not overcomplicating it)The hiccups I hit while setting up conversion vs. traffic ads.My short-term game plan and what I’ll be tracking over the next couple of weeks.If you’ve ever thought about ads but felt a mix of curiosity, resistance, and a little bit of “ugh, where do I even start?” - this episode will give you a candid peek into the messy beginning stages.💡 Plus: Enrollment is now open for the Kickstart Your Course Challenge! Starting September 15th, you’ll get 2 weeks of step-by-step guidance to plan, create, and launch your online course - with group support, simple action steps, and lifetime access to the content. All for just $33 - save your spot now! TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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71
70 | Why your course isn't selling and what to do about it
You’ve built the course. You’ve poured your expertise into it. So why on earth is no one buying it?In this episode, we’re doing a no-BS, step-by-step audit of your course, offer, and marketing funnel to figure out exactly where things might be falling flat. Spoiler alert: It’s probably not your product - it’s the way you’re positioning and marketing it. We’re diving into:The top mistakes course creators make with offer positioningWhy “more content” is not the answer (and what to do instead)How to diagnose problems with your landing page and sales funnelThe subtle (and not-so-subtle) reasons no one is seeing your productWhy you need to show up and sell like you mean it, without turning into a sleazy infomercialIf your course is gathering digital dust instead of sales, this episode is your wake-up call. Grab your coffee, open up your sales page, and let’s get to work.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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69 | Blueprint of a best-selling course - best practices to follow
So... what does a bestselling course actually look like?If you’ve ever wondered how long your lessons should be, whether to drip your content, or if talking head videos are still a thing - this episode is about to clear the fog. In this week’s episode of the Savvy Offer Hub, I’m breaking down the most common student preferences (yep, based on real polls from my audience) and how they can help you structure a course people actually want to finish. We’re diving into:How long your lessons should be (spoiler: shorter is usually better but not always!)Whether to drip your content or release it all at onceWhat 83% of students prefer when it comes to video formatsThe truth about workbooks, quizzes & interactive elements (you don’t always need them)Why live calls and coaching aren’t a must - but how to add support without burning yourself outAnd what to do if your audience craves 1:1 access (without living in your inbox)If you’re building your first course (or refining an old one), this episode gives you a practical blueprint. As always, it’s about creating aligned offers your way, not following one-size-fits-all advice.🛠️ Ready to design a course that feels good and sells? Let’s get into it.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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68 | Is blogging dead in 2025?
Blogging is so 2005... or is it?In today’s episode, we’re tackling a spicy question that stirs up a lot of strong opinions online: Is blogging dead? Spoiler alert: I don’t think so and I’m breaking down why blogging is still one of the most powerful long-term strategies for online entrepreneurs who love writing, want more control over their content, and crave that sweet evergreen traffic. We’ll cover:Why video may be trending, but written content still reigns for many readers (hey fellow readers 👋)The real value of evergreen, SEO-optimized blog postsWhy blogging isn’t a quick-fix strategy but why that’s actually a good thingTips for getting started the right way 🎧 Plus, I’ll walk you through my own blogging journey, how I turn podcast episodes into blog gold, and why I still get traffic from posts written years ago. If you've ever thought about blogging but worried it’s not worth the time - this one’s for you.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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67 | Start building your offer funnel
🎬 Get started with Your First Mini Course Workshop. Feeling overwhelmed by all the talk about funnels, offers, and opt-ins? Wondering how the heck you’re supposed to start building your online product suite without wanting to throw your laptop into the sea?In this practical, step-by-step episode, we’re breaking down the basics of funnels - what they actually are, why you need one, and how to start mapping out your customer journey before you’ve even created your product.You’ll learn:What a funnel really is and how people move through it (with or without buying right away)Why your core paid offer is the anchor for your whole funnelHow to create freebies that attract the right people to your worldWhy testing and talking about your free offers is half the battleThe underrated magic of low-ticket offers and how they prime your audience for bigger thingsPlus a quick pep talk about email marketing (spoiler: it’s still your secret sales weapon)If you’re early on in your digital product journey and want to build your offer suite with intention, this episode is the roadmap you didn’t know you needed.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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66 | How much does it really cost to create an online course?
Thinking about launching your first online course but worried it’s going to break the bank? In this episode, we’re busting myths and breaking down the real costs of course creation - without the overwhelm or the BS.Whether you’re transitioning from in-person services or testing the digital waters with your first offer, I’m walking you through:The core expenses to expect (and which ones you can skip)What to consider if you plan to DIY vs. outsource parts of the processBudget-friendly tools I actually recommend How your long-term vision affects your short-term investmentFrom free tools like Payhip and Canva to more premium all-in-one platforms like Kajabi, you’ll leave this episode knowing exactly what to expect - and how to start small without sacrificing quality.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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65 | Creating tripwires and order bumps that make sense and profit
🔓 The Kajabi Glow-Up Experience is now open for enrollments.In this episode, we’re talking tripwires, order bumps, and upsells: what they are, why they matter, and how to make them irresistible.We do a deep-dive in topics like: The #1 mistake Kajabi users makeHow to design a no-brainer tripwire that turns freebie seekers into buyersOrder bump psychology: what works, what flops, and how to price it rightReal-life examples across niches (including gut health, Pinterest, and decluttering!)Whether your Kajabi setup needs a glow up or you’re building from scratch, this episode will help you make strategic, aligned offers that boost your impact and your income.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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64 | Audit and optimize your own funnels
In this episode, I’m breaking down how to audit your own customer experience step-by-step, from the moment a stranger finds you online to the second they hit that "buy" button and what happens after.We’re talking about common mistakes, optimizing the little things (hello, mobile view!), and rethinking your entire flow with your audience in mind.Plus, you'll get all the details on my brand new offer - The Kajabi Glow-Up experience - a personalized, done-with-you 6-week journey for Kajabi users who are ready to stop winging it and start optimizing every inch of their digital space. We start July 14th!Expect real talk, no fluff, and some spicy funnel truths.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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63 | Low-ticket offers may be the exact thing you need - here's why
🎬 Explore Your First Mini Course Workshop here.Ever feel like lower-ticket offers are the black sheep of the online business fam? You’re not alone.In this juicy episode, we're diving deep into the age-old debate: Are low-ticket offers worth it, or just a waste of your time?We’re talking about those $7, $21, maybe $33 offers that people love to trash-talk - but that might just be your secret weapon for confidence, consistency, and cash flow (yep, even if it’s small at first).We're chatting all about whether these budget-friendly offers are actually easier to sell than their high-ticket siblings, how they fit into your funnel without being the annoying clingy type, and why they might be exactly what your ego needs to keep going when motivation is low and crickets are chirping.Here’s what you’ll walk away with:Why lower-ticket doesn’t mean lower-value (or lower vibe)How these tiny offers can spark massive momentumWhether it’s better to start with low-ticket or go straight for premiumAnd why feeding your ego a little might be the best marketing move you makeSo if you’ve ever wondered if your $20 product is “cheap” or “strategic genius” - this one’s for you.👉 Tune in and let’s reframe the low-ticket narrative once and for all.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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62 | Why would anyone buy YOUR offer?
If you've ever asked yourself, “Why would anyone buy my product when there are already a hundred out there?” - this one’s for you.Inside this episode, I’m walking you through three mindset shifts that’ll help you stop second-guessing your brilliance and start creating (and selling) offers with confidence. You'll learn:Why you are the secret sauce - not just your productHow competition is actually a sign you're on the right trackWhy your audience is not drowning in the same bubble you areThis is your permission slip to stop spiraling in market research and start building what only YOU can bring to life. Because guess what? That “crowded” niche isn’t a threat - it’s proof there's demand.Tune in, shift your perspective, and let’s make your next offer a no-brainer for the people who are already waiting for you.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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61 | Is Kajabi really worth it?
📥 Get your free Digital Product Platform guide here. Ah, Kajabi - my old nemesis. In this episode, I spill the tea on one of the most hyped platforms in the digital product space. Is it the holy grail of online course and product hosting, or an overpriced headache wrapped in slick marketing?If you've ever stared at Kajabi’s pricing page and wondered if selling your soul (or at least a few hundred bucks a month) is worth it, this one's for you. I’m breaking down:What Kajabi actually does (spoiler: it’s a lot - but not all of it is necessary).When Kajabi makes sense - and when it’s a total overkill.Why most people don’t use half the features they're paying for.What to consider before diving into the all-in-one promise.I’ve worked with dozens of clients using Kajabi (and fought with the backend more times than I can count), so trust me - this episode is your no-fluff guide to deciding if it's a smart move or just shiny object syndrome.P.S. If you’re already stuck in Kajabi chaos, check out Episode 16 for the most common setup mistakes - and if you need a hand, I do audits + VIP days to get your Kajabi working for you, not against you.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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60 | How to know if your course will sell?
Oh, the almighty question of WILL IT SELL?How to know if your course will actually make the expected profit?How will your first launch go? What to keep in mind and what to get prepared for?All of that and more in this episode that also marks ONE YEAR of the Savvy Offer Hub podcast 🥳TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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59 | Taking social media break and letting go of *busy*
📣 Explore all the mentioned offers here!In this episode of the Savvy Offer Hub, I’m sitting down for a long-overdue, unscripted life and business update.I’m chatting about what’s been going on behind the scenes lately - from battling an untimely spring flu to unintentionally stepping back from social media after Spain randomly lost electricity one Monday and the universe kind of forced me to chill. If you’ve been craving a permission slip to do less, work slower, and actually enjoy the life you’ve been working so hard to build - this is it.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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58 | Let's chat about making *zero* with your courses
In this episode, I’m taking you way back - to my very first course launch... and the grand total of sales I made: drumroll... zero.Yep, I said it. I had the idea, the passion, the cute Canva slides (well, for the second course, anyways) - and absolutely no clue how to sell the damn thing.I’m sharing the messy, honest truth of what didn’t work, what I wish I knew, and how I went from throwing spaghetti at the digital wall to actually creating offers people wanted to buy.If you’re stuck in the “create and pray” phase, this one’s for you.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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57 | "I made $10K overnight" - oh, did you?
In this episode, I pull back the curtain on the wild world of online income claims.You know the ones: “I made $10K overnight!” or “My first launch hit 6 figures!” Yeah… let’s talk about that. I’m diving into why most income claims are either totally false or missing major context - and why believing them (or feeling pressured to share your own) can do more harm than good.Whether you're a creator just starting out or scaling up, this is a must-listen if you want a grounded, transparent view of what it really takes to build income online. TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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56 | No-bs offer pricing: how to price an online course?
In this episode, I’m breaking down one of the most confusing parts of digital product creation: how the hell to price your offer.I’m not here to give you some “industry standard” pricing chart or tell you what everyone else is charging - I’m here to help you figure out what makes sense for you.I share real talk about why your pricing isn’t just about numbers, how to avoid pricing from fear or people-pleasing.If you’ve ever second-guessed your price tag (or straight-up panicked about it), this one’s for you.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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55 | Honestly, I just don't love selling
Here, the moment has come and I've finally said the truth out loud. I HATE SELLING. It feels so freeing to state this :) Can you relate? Do you hate selling but have to keep showing up? Do you feel like you're stuck in a vicious cycle of always having to sell to see that next enrollment happen? This episode mostly is just a RANT about how I never admitted this until just recently but I truly dislike selling. And there is no *but* coming.However (better than but, huh), I have found a way to still make sales and I chat all about that in this episode as well. TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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54 | Tools, platforms and softwares that hold my business together
Want a peek behind the scenes of anonline business?In this episode, I share the exact tools and systems I use to run my digital product business without breaking the bank.From website platforms and product hosting to marketing tools, video editing apps, and client management software, I break down what’s working, what I’ve ditched, and how I keep things simple.If you’re building your own online business and wondering what tech you actually need, this episode will give you a practical, no-fluff overview that helps you decide what’s worth it and what’s not.TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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53 | Throw that e-book out the window: better first digital product ideas
Get Your First Mini Course Workshop here 🔓 Years of course creation experience all packed up for you in this one action-focused Workshop – because it really can be that simple. What is the best digital product to get started with? (And why it's probably not an e-book?) As you explore various digital products to create, it's easy to get overwhelmed with all the options. Should you start with a course or a checklist? Should you do Live group coaching program or evergreen course?This episode will help you to answer that! If you're currently considering stepping in the world of digital products, let's discuss the first best offer to create. An offer that will fit within your long-term vision, help you to establish your backend setup and build trust within your audience. TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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52 | Are courses still profitable in 2025?
📌 If you're ready to start working on your course, join us for Kickstart Your Course Challenge starting April 14th.Today's topic is a juicy one! Are courses still profitable? Is creating an online course worth your time and effort? And will it bring in the expected income? If you've been online for more than a day, you might have come across the opinion that "courses are dead". Let's chat all about it!Where do courses stand in 2025? Is the dream of passive income dead? What are the alternatives to consider? And how for many, courses still can be highly profitable?TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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51 | Let's get technical: downsides of platforms without video hosting (like ThriveCart!)
In this podcast episode, we're about to get a bit technical and chat about online course video hosting and video hosting for any other digital products you may create.📥 Get access to FREE Digital Product Platform Masterclass here. What is a video hosting and why it matters that the platform you choose has it built-in?What are the differences between platforms like Thinkific or Kajabi vs ThriveCart? And how not having a built-in video hosting can impact your student experience?If you're currently on the path of choosing the perfect fit platform for your digital products, this episode is a must listen! TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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50 | Thinking about starting a podcast? Tips for first-time podcasters
The 50th episode of the Savvy Offer Hub podcast is HERE 🥳On that note, the focus of this episode is to inspire you to take that leap of faith and start podcasting as well if it's been on top of your mind. In this episode, you'll learn a bit more about my first steps in podcasting back in May 2024, along with tips for starting your own podcast and the truth behind all the "how-to's". The thing is - it's not all that hard and getting stuck in overthinking definitely can suck the life out of you. I know as I was thinking about podcasting for yearsssss before I actually started. Instead, listen to this episode and take those with steps with certainty! 👉 Explore Descript for easy audio edits (affilitate link)TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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49 | My Instagram views grew by 140% - here's how
Ready to uplevel your Instagram presence? In this podcast episode, I talk all about that! I do a deep-dive of what I did to grow my Instagram views by 140% over the period of a few weeks. If your Instagram presence has been stagnating, test out these ideas. Instagram is a great way to build trust with your audience but you won't see much growth or long-term effect if you're not consistent and active on the platform.Use this podcast episode as a dose of inspiration and let me know how that goes 😍TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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48 | Making more while embracing being a Projector in online business
In this episode, I dive into the woo side of business, focusing on human design and being a projector in online business. If you’ve ever felt like traditional strategies don’t work for you, human design might offer the clarity you need. I share my personal experiences as a projector, how I use ChatGPT for mindset support, and insights on energy management. If you struggle with finishing projects strong or feel out of alignment in business, this episode explores why and how to navigate it. Whether you’re into human design or just curious, this conversation might shift your perspective and help you work in a way that truly fits you. TAKE THE NEXT STEPS 😏Start working on your first course with Kickstart Your Course Challenge. 🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW. 📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers CONNECT WITH MEFollow @coursecreationlab on Instagram
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ABOUT THIS SHOW
Welcome to Savvy Offer Hub! A podcast created to help you to scale your business with digital products, step by step, in a way that works FOR YOU.My name is Ieva and I'm here to bring you years of behind-the-scenes experience with no-fluff unfiltered thoughts on all things related to online courses and creating the business you love.Messy action, simplicity and living the life you desire is what we're here for!The episodes will help you to plan, create and launch your offers and scale an online business by your own terms. We also chat a lot about running a sustainable business, working on your mindset and designing your dream life.If you are ready to plan, create and scale your online course, explore Your Course Creation Lab.
HOSTED BY
Ieva Laicane
CATEGORIES
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