Self Maid

Hey folks! I'm in Sydney for some TV filming, and my good friend Hunter Collingwood (owner of a window cleaning business in Sunshine Coast) has joined me for a brief chat. Tune in!Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

I was on The Morning Show on Channel 7 again last week!Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Business is tough.All the years where you’re working harder than ever, sacrificing constantly, doubting yourself, and wondering if any of it is actually paying off yet... while everyone around you seems to be progressing faster in “normal” life.In this episode, I break down why entrepreneurship operates on delayed gratification, why comparison destroys so many business owners, and how learning to survive the uncomfortable middle is often what separates the people who eventually win from the people who quit too early.Because most people don’t fail from lack of potential.They fail because they couldn’t tolerate the gap between starting and winning long enough.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Most business owners overcomplicate growth, but the biggest shift I’ve had is simple: stop judging individual outcomes and start understanding the math behind them.In this episode, I break down how I went from getting frustrated over bad hires, no-show leads, and “wasted” time… to seeing all of it as part of a predictable system. Once you understand your conversion rates and cost per outcome, everything changes. You stop reacting emotionally and start making decisions like an operator.I walk through real examples from hiring and lead generation, showing how what looks like failure in the moment is often just the price you pay to land the right employee or the right client. When you zoom out, the numbers tell a completely different story.If you’ve ever felt like you’re wasting money, time, or effort in your business, this episode will recalibrate how you think about it, and help you execute with a lot more confidence.You’re not wasting time or money... you’re buying results.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

If your business still relies on you to function, this is the framework that helps you change that.In this episode, I break down the DILO (Day in the Life Of) Audit — and how to use it to systematically build a management team that can run your business without you.We go into how to: Break down your role into transferable tasks  Identify what should be delegated, automated, or removed  Turn real work into SOPs and structured responsibilities  Create clear pathways for team members to step into leadership roles  Build a management layer that takes ownership of operations If you want to step back, scale up, and create a team that runs the day-to-day without you, this is where it starts.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living crisis.With more clients cancelling, pushing back on quotes, and being more price-sensitive than ever, it would seem like the worst possible time to increase prices. But we did it anyway.I talk through why being in demand is actually a signal that you’re underpriced, how we identified and culled our bottom 10% of clients, and the real impact that had on profitability, operations, and team morale.I also go into the numbers behind how small price increases can dramatically shift your margins, and why not all revenue is worth keeping.Plus a few life and business updates along the way.If you’ve been feeling the pressure of the current market and wondering whether to hold, discount, or push forward, this episode will give you a different perspective.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode, I break down a mistake I see a lot of business owners make...Trying to build perfect systems way too early!When you’re growing, everything is changing. Your team is evolving, your service is improving, and your operations are constantly shifting. So when you invest hours building detailed SOPs and rigid processes, you’re often just setting yourself up to rebuild them again and again.Instead, I talk about the power of frameworks.Frameworks give your team direction without boxing them in. They create standards, not scripts. And most importantly, they allow people to think, adapt, and grow into their roles, which is exactly what you need if you want to scale.I also walk through practical examples from my own business, showing the difference between a framework and a step-by-step process, and when each approach actually makes sense.If you feel like you’re constantly rewriting systems or your team relies too heavily on being told what to do, this episode will shift how you think about building your business.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

AI is everywhere right now. Every industry is being told it’s about to be disrupted — and the cleaning industry is no exception.But will AI actually replace cleaners?In this episode, I break down the reality behind the hype. We’ll look at why robots and automation are unlikely to replace human cleaners anytime soon, the economic and practical limitations of cleaning robots, and why the physical nature of cleaning makes it one of the hardest jobs to automate.I also discuss the real role AI will play in service businesses. Large language models are powerful tools, but they mostly aggregate existing information and give you the average answer. If you rely on AI for thinking, you risk becoming average. The real advantage comes from human creativity, ideas, and strategic thinking — using AI to accelerate execution, not replace it.If you run a cleaning business (or any service business), this episode will help you understand where AI will actually matter... and where it won’t.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Most cleaning business owners assume their clients are happy.Until they cancel.In this episode, I break down why assuming your clients are "happy" is one of the biggest operational mistakes you can make, and how to install a simple, low-friction client satisfaction system using a 1–10 scoring model (Net Promoter style).You’ll learn:What Net Promoter Score actually is (and how to use it properly)The exact 1–10 questions you should be sending to clientsHow to catch problems before they turn into cancellationsHow to turn high scores into Google reviews automaticallyHow to use satisfaction data to improve team performanceThe goal isn’t to collect compliments. It’s to reduce churn, protect your reputation, and build a cleaning business that scales on systems — not assumptions.If you’re not measuring client happiness, you’re guessing.And guessing doesn’t scale.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Everyone talks about Google Ads, SEO, and automation when it comes to winning commercial cleaning contracts.But the most successful cleaning companies aren’t relying on just digital leads.In this episode, I break down the two underrated strategies that consistently win commercial work — and they’re not what most people expect.We’re talking about:Physically walking into businesses and creating opportunities instead of waiting for themLeveraging referrals, networks, and proximity to decision-makersWhy commercial contracts are often won offline, not onlineHow to approach businesses without sounding desperate or salesyThe simple scripts and mindset shifts that make this workIf you want larger, more stable commercial contracts instead of constantly chasing residential leads, this episode will show you where the real opportunities are hiding.Stop waiting for leads.Start creating them.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Most cleaning business owners don’t fail because they lack effort, skill, or motivation. They fail because they rely on memory, good intentions, and “common sense” in a business that’s already too complex for that.In this episode, I break down the key ideas from The Checklist Manifesto and explain why simple, boring systems are often the difference between chaos and consistency. From pilots flying complex aircraft to surgeons reducing complications and deaths, checklists have quietly become one of the most powerful tools in high-stakes industries.I’ll show you how the same principles apply directly to cleaning businesses—why task checklists, pre-start checks, and job completion systems eliminate mistakes, reduce complaints, and make your business easier to scale. If you want fewer fires to put out, less reliance on trust, and more predictable results from your team, this episode will change how you think about systems forever.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Social media isn’t just about going viral anymore — it’s about being found.In this episode, I break down the #1 growth hack I’m using in 2026 to grow my business without spending more on ads: Social Media SEO.I explain how platforms like TikTok, Instagram, and YouTube are now functioning like search engines, why keywords matter more than hashtags, and how small changes to your captions, hooks, and spoken words can compound into serious inbound leads over time.If you want your content working for you long after you post it — instead of dying in 24 hours — this episode will change how you think about social media completely.Perfect for business owners who want more leads, more visibility, and more leverage from content they’re already creating.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Everyone’s being told to automate their quotes.Fewer people are asking whether it’s actually costing them trust, authority, and better clients.In this episode, I explain why in-person quotes consistently close better than online quotes, why you — not your website — are the real product, and how convenience can quietly kill your conversion rate in a trust-based business like cleaning.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Most cleaning business owners are obsessed with finding new clients...But there’s a growth lever sitting right under your nose that almost no one uses properly: past clients.In this episode, I break down why clients you cleaned for years ago aren’t “lost,” why most of the stories we tell ourselves about why they left are wrong, and why they won’t reach out again unless you put yourself back at the top of their consciousness.We talk about reactivating old clients, how they quietly come back after five or six years, and how this becomes an entirely separate stream of business when you treat it deliberately instead of accidentally.And if you’re new in business and thinking this doesn’t apply to you yet; this is actually the best time to learn it. Build the habit early, understand the principle now, and you’ll carry this growth lever with you for the next five, ten, or twenty years.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

From binge-watching nearly 2 seasons of The Kardashians on a long flight from Europe to a border security scare on the way home — this episode breaks down how to build a personal brand people trust, follow, and buy from. Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

It’s the start of 2026, and before you set new goals or chase more motivation, it’s time for a reset. In this episode, I talk about why most people don’t change because nothing forces them to — and how raising your standards, eliminating drift, and operating with calm discipline can completely change the year ahead. If you want 2026 to be different, this is where it starts.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

What if I told you a single $10 decision could double your profit — without more clients, more ads, or more hours?In this episode of Self Maid, I break down why increasing your price by just $10 can have a massive impact on your net profit, even if you lose clients. I walk through the real numbers, the mindset blocks that stop business owners from raising prices, and why staying busy is not the same as being profitable.If you’re working hard but the profit doesn’t feel worth it, this episode will change how you think about pricing.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Episode 100 of Self Maid is a very special one for me.Before any of the businesses, before the growth, before the success — Mal Emery was my first mentor in business. Before he retired from coaching, I was fortunate enough to be one of his last coaching students, and the lessons he shared with me early on shaped the way I think about leadership, business, and life to this day.Sitting down to interview Mal now feels like a true full circle moment. To go from student to business owner, and now to host him on the podcast after building something I’m proud of, is something I don’t take lightly.Last year, Mal also brought me up on stage at his big reunion event on the Gold Coast to speak about my journey and the success I’ve had; a moment I’ll never forget and one I’m incredibly grateful for.This episode is about mentorship, legacy, discipline, and what it really means to play the long game in business. It’s also a moment of reflection and gratitude; for Mal, for the Self Maid community, and for everyone who’s been part of the journey to 100 episodes.Thank you for listening, for supporting the show, and for being part of the ride.Here’s to the next 100.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode, I kick things off with some excitement about next week’s milestone Episode 100 featuring one of Australia’s sharpest business minds, Mal Emery. Then we dive into a mindset shift that every entrepreneur needs to hear: your circle is either pulling you forward or holding you back.In a world full of distraction, indulgence, and average standards, proximity has never mattered more. The people you surround yourself with shape your discipline, your ambition, your habits, and ultimately the trajectory of your business. If you want a bigger life, you need to put yourself in bigger rooms.Today we talk about the power of upgrading your environment, letting go of relationships that limit you, and intentionally choosing a circle that raises your standards instead of lowering them.Proximity is power — and your future depends on who you allow close.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

It's been a minute... but I'm back! Did you miss me? Probs not. Anyway, let's have a quick catch-up because a lot has happened. We won 6 awards at the  business awards including Business of the Year, I went to the TikTok awards, and I've been busy creating new and improved systems in my business.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time.I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together.The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind with them consistently. Meanwhile, your newsletter and waitlist are like a honeypot you build over time, so when you need new clients, you’ve already got a warm audience waiting.Both are slow burns, but if you put in the effort now, they’ll compound into serious momentum later.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

 In this episode, I’m breaking down why people don’t actually buy your cleaning. They buy you. I’ll show you how to become the “attractive character” in your business so clients are drawn to your confidence, energy, and story before you even talk price. We’ll talk about how to show up with charisma, authenticity, and leadership, and how that can make your business magnetic. I’ll also explain how the Hero’s Journey applies to every cleaner turned business owner, and why being the main character in your story is what wins clients, followers, and fans. Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode, I talk about one of the most important concepts in business and in life; digging your well before you’re thirsty.Too many business owners wait until they’re desperate for work before they start networking or building relationships. I’ve learned that the real game is played long before that. It’s about pouring goodwill into people. Real estate agents, NDIS coordinators, construction companies, medical centres, strata managers, and even your audience on social media. You give, give, give… and one day, when you finally need something, that goodwill comes back to you.I share how I’ve built connections in the cleaning industry that paid off years later, the idea of the “relationship bank,” and why the most successful people never stop digging their well, even when business is booming.If you want to build a brand and a network that lasts, this episode will shift how you think about relationships and trust in business.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

After years of helping cleaning business owners through my podcast, community, and courses, I’m finally opening up 1-on-1 coaching. In this episode, I break down why now is the right time, who it’s for, and what you can expect if we work together directly. More info to come.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

 In this episode I share how I made $93,000 in just one week from cold calling. My new receptionist picked up the phone, made 50 calls a day, and booked appointments that turned straight into revenue. I break down exactly how we did it, what worked, and how you can apply the same strategy in your own cleaning business. If you’ve been struggling to get consistent leads or want to see fast results, this is the episode for you. Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

 Your business has a pulse—and it’s your clients who keep it beating. In this episode of Self Maid, We dive into why surveying your clients and following up consistently is the lifeline of a successful cleaning business. Discover why it’s always cheaper to keep a client than to chase a new one, how to ask the right questions to uncover hidden issues, and the simple follow-up habits that turn one-time customers into long-term advocates. Packed with real-world examples, practical strategies, and timeless quotes from business leaders, this episode will show you how to keep your finger on the pulse of your business—before there isn’t one. Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode of Self Maid, I dive into one of my favourite proverbs: “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.” We’ll talk about why so many of us are afraid to look silly, how embarrassment is really the price of growth, and why asking “stupid” questions is often the smartest move you can make. I’ll share stories from my own business journey where humbling myself and asking for help made all the difference, and how you can encourage the same mindset in your team.If you’ve ever held back from speaking up because you didn’t want to look dumb, this episode will challenge that thinking and show you why a five-minute fool is always better than a forever fool.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

When I first hit $20k a month in my cleaning business, I thought I’d made it. A single gym contract worth $6,000 a month got me there — but then, without notice, they cancelled. Overnight, I had to let two staff go and my revenue dropped back down to $13k. That’s when I learned the hard way that relying on one big client can break your business.In this episode, I share why you should never let a single client carry too much weight, how to celebrate the wins without depending on them, and what it means to grow so much bigger than your problems that losing even a $50k client doesn’t matter anymore.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

I used to think I couldn’t take time off until my business was “ready.” The problem is, it’s never really ready — unless you give yourself a reason to make it happen.In this episode, I talk about why booking a holiday in advance can actually be one of the best business decisions you’ll ever make. When there’s a fixed date on the calendar, Parkinson’s Law kicks in — work expands to fill the time you give it. Suddenly, you’re forced to systemise, delegate, and get the important things done faster, because the countdown is on.If you’ve been putting off a break until “someday,” this episode will show you how setting a deadline could be the key to finally creating a business that runs without you.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode, I talk about the simple principle of delegation; how stepping back and letting others take on the work is the real key to growth. Instead of trying to do everything yourself, you create more freedom, more impact, and ultimately a stronger business by empowering others.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode, I dive into one of the biggest lessons I’ve learned in running a cleaning business: success doesn’t come from doing more, it comes from doing less, better.I’ll talk about simplifying your services, streamlining the booking process, and making your customer journey easy and stress-free. I’ll also share how cutting down the noise in your systems not only improves quality but actually makes it easier to scale.If you’ve ever felt overwhelmed by trying to do too much in your business, this episode is your reminder: simplify, refine, and focus on what really matters.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Feeling like your days run you instead of the other way around? In this episode of Self Maid, I break down how cleaning business owners can use time blocking to take control of their schedules, boost productivity, and create more space for growth. You’ll learn how to structure your week for maximum impact, protect your most important tasks from distractions, and still leave room for life outside of work. Plus, I share real-world tips, practical examples, and simple exercises you can start using today to keep your calendar (and your business) running smoothly.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode of Self Maid, I share my raw, unfiltered experience of setting up an offshore virtual call centre, something I know absolutely nothing about. It takes me right back to my early days in business, when every problem felt bigger than me and every decision was a step into the unknown.Six years in, running a multi-location cleaning business, you’d think I’d have it all figured out. But the truth is, there are still challenges that make me feel completely out of my depth. I talk about the anxiety of not knowing what’s around the corner, the excitement of tackling new problems head-on, and why having a clear north star keeps me relentlessly moving forward, even when I have no idea what I’m doing.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

 Right now it feels chaotic, uncertain, and maybe even overwhelming, but one day, you’ll look back on this moment as the “good old days.” In this episode, I break down the highlight bias; why the past always feels better than it really was, and how to shift your mindset when today feels like a mess. If you’re in the thick of growing your business, this is your reminder: you’re not off track, you’re just in the part of the story you’ll one day be proud of. Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

 In this episode of Self Maid, we're talking about why being your own biggest fan isn’t just mindset fluff, it’s a real growth strategy. If you're not hyped about your business, why would anyone else be? I’ll break down how to confidently talk about what you do, create momentum through energy and storytelling, and build a brand people want to be part of. Whether you're running a cleaning business, selling a service, or just starting out, this is your reminder to stop playing small. You don’t need to fake it, you just need to own it. Because the louder you back yourself, the more the world listens. Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode, we unpack how to choose the right business coach, not just the one shouting the loudest online. I’ll walk you through the importance of value alignment, personal connection, and setting clear goals before you invest in any mentorship. Because here’s the truth: if you don’t know what you want, you’ll end up attracted to whoever’s best at selling it. We’ll talk about why coaches can’t give you answers to questions you haven’t asked yourself yet, and how finding the right fit can unlock real progress, not just more noise. Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

 I recently hopped on a plane from Perth all the way to Brisbane for an intensive four-day certification course in Applied Microbial Remediation through the IICRC. Guided by the S500 and S520 professional standards, I dove deep into the science of mould, water damage, and microbial growth, learning how to properly remediate issues most homeowners don’t even realise exist. In this episode, I break down what I learned, debunk common mould myths, and share practical tips you can apply right now to prevent mould in your home or business. If you think bleach solves your mould problem or painting over mould is enough, think again. Join me to find out what the experts actually recommend! Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode, I dive into one of the biggest silent killers of cleaning businesses: cash flow problems. You’re paying your team every week, but your clients are taking 60 to 90 days to pay you. That gap? It can crush your growth if you don’t have a plan.I break down the real numbers behind this cash flow squeeze and share three powerful ways to fix it — including how to use overdrafts, invoice financing, and even my credit card to bridge the gap and keep payroll running smoothly.If you've ever felt the stress of being profitable on paper but broke in your bank account, this episode is for you.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode of Self Maid, I dive into one of the most underrated but insanely effective ways to grow your residential cleaning business: door knocking. Yep; just you, some flyers, and the courage to show up.I break down why this strategy works so well in male-dominated niches like pressure washing and window cleaning, and why most residential cleaners are leaving money on the table by ignoring it. We’ll explore some of the mindset blocks that stop people (especially women) from giving it a go, and how to overcome them.You’ll also get example scripts, practical tips, and a fresh way of looking at direct sales that could unlock a whole new stream of clients.If you’ve ever felt stuck on how to get more leads without spending big, this episode is your sign to knock on the next door, and open a whole new level of opportunity.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode, I break down how to turn your clients into loyal, selfless salespeople, without begging for referrals or bribing them with lame discounts.We’re talking about building a referral system based on reciprocity—where both the referrer and the referred person benefit. It’s simple, smart, and it works because it taps into how people actually behave.I also share one of my favourite stories; how George Clooney gave $1 million to his 14 best mates, with one condition that created the perfect mix of generosity and social pressure. There’s a huge business lesson in that, and I’ll show you how to apply it directly to your cleaning biz.If you want more referrals without being awkward or pushy, this is the episode for you.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

 The last few weeks have been tough. We've lost key team members, taken a hit to our revenue, and had to face some hard truths about the business. In this episode, I’m opening up about what’s been happening behind the scenes; what went wrong, how we're responding, and what I’ve learned through it all. If you’re going through a rough patch in your business, this one’s for you. It’s not all wins and highlight reels, this is the real stuff. Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this special episode, I’m pulling back the curtain and sharing my full story, from humble beginnings to building one of WA’s most recognised cleaning businesses. You’ll hear the raw, unfiltered truth about the early struggles, the breakthroughs, the turning points, and the lessons that shaped both me and the business.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

75 episodes in - what a milestone! Thanks for riding with me.In this solo episode, we’re diving into one of the most underrated business growth strategies: simplification. Inspired by a Valentine’s Day gift stall I saw that sold pre-packaged, handwritten-card-ready gifts (genius, right?), we explore how making things easier for your clients can make your business explode.From streamlining booking and payment, to packaging your services in a way that sells itself, this episode shows you how to make your cleaning business feel like a no-brainer. Because if you want to succeed, simplify.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode of Self Maid, we answer four critical listener questions that highlight the most common, and most pivotal challenges cleaning business owners face when scaling. From raising prices and adding GST without losing clients, to hiring staff before demand is fully there, and stepping back from cleaning when clients only want you.Whether you're a solo operator preparing to grow or already managing a team, this episode breaks down practical strategies for each stage of your business journey. Learn how to transition from technician to leader with systems, structure, and confidence.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Should you trust your gut or follow the numbers? In this episode of Self Maid, Jason shares how to balance real-world feedback with hard data to make better decisions in your cleaning business. Learn how to avoid blind spots, spot hidden opportunities, and lead with both insight and evidence.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

If you've ever dropped your price to "keep the client happy" or agreed to a service you don’t offer just to avoid an awkward conversation, this episode is for you. In this one, we’re talking about the power of saying no, setting boundaries, and why being uncomfortable in the short term leads to long-term strength in your business. Stop training clients to walk all over you. Start building a business that respects your rules, your worth, and your vision.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode of Self Maid, I break down how a simple TikTok landed me a spot on The Morning Show with Larry and Kylie.I take you behind the scenes of flying to Sydney, walking into the Channel 7 studios, and what it was like sitting on national TV. But more importantly, I dive into how it happened — through consistent organic content, finding my voice online, and leaning into my own style on TikTok.If you’ve ever doubted whether posting content could actually lead to real opportunities, this episode is proof it can. Your next big break might just be one post away.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this episode of Self Maid, I sit down with Jim Penman — the man behind the beard and the $500 million Jim’s Group empire. What started with just $24 and a lawnmower has become Australia’s most recognisable franchise network, spanning everything from mowing to dog washing to bookkeeping.We dive into how Jim built it, why he still personally handles customer complaints, and what he believes every small business owner must master to scale. From his relentless focus on customer service to the systems that made it all possible, this is the unfiltered story of a man obsessed with quality, consistency, and growth.Whether you’re growing a cleaning business or dreaming bigger, this one’s full of hard-earned wisdom you won’t hear anywhere else.You can check out more of Jim by heading to his website.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

What’s it like to chat 1-on-1 with the man behind one of Australia’s most iconic brands? In this solo episode, I reflect on my conversation with Jim Penman—the founder of Jim’s Group, a half-a-billion-dollar empire with over 5,000 franchises worldwide. From servant leadership to fierce franchisee loyalty, Jim dropped so many gems that it deserves its own pre-episode. I’ll share some of the biggest takeaways, what surprised me most, and why this upcoming interview is a must-listen for any business owner chasing both profit and purpose.The full interview drops Wednesday—this is your warm-up.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

I turned 24 today. Just wanted to jump on here quickly and say a big thank you to everyone listening!Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)