Seven Figure Agency Podcast with Josh Nelson

From Side Hustle to Scalable Agency Josh Stockel didn’t start in digital marketing with a grand vision. After selling a pie shop and stepping into a Chamber of Commerce role, he needed additional income and turned to marketing as a side hustle. What began with social media services for local businesses quickly evolved into something bigger. But like many agency... The post How Niching Down Helped Josh Stockel Scale to $100K+ MRR appeared first on Seven Figure Agency.

From Generalist to Niche Authority In this interview, Jason Call shares how he transformed his agency from a scattered generalist model into a focused, niche powerhouse serving small handyman businesses across the U.S. and Canada. What started as taking on any client willing to pay evolved into a clear, strategic decision to go all-in on one market and build around... The post How Jason Call Scaled a Niche Agency to 400+ Clients with Simplicity and Systems appeared first on Seven Figure Agency.

In this episode of the Seven Figure Agency Podcast, we  sat down with Matt Foreman, founder of LA Lawn & Land Marketing, to unpack how he scaled his agency past $100K/month in recurring revenue. Matt’s story is one most agency owners will recognize. He started out as a generalist, taking on any client he could get, charging low monthly fees,... The post From $99 Clients to $100K/Month: How Matt Foreman Scaled by Niching Down appeared first on Seven Figure Agency.

Most agencies think growth comes from doing more. More services, more industries, more complexity. Pam Mashburn found the opposite. After running a successful generalist agency, growth started to feel heavy. Too many industries, too many variables, and a team constantly resetting for every client. So she made the shift most avoid. She niched into HVAC and everything started to change.... The post How Pam Mashburn Scaled to $4M by Niching Down and Building a Full-Funnel Agency appeared first on Seven Figure Agency.

Artificial intelligence is reshaping the digital marketing industry faster than most agency owners expected. Many agencies are already experimenting with AI tools to speed up tasks like writing content, building landing pages, analyzing data, or automating reporting. These tools can certainly help teams move faster. But what’s happening right now goes far beyond simply working faster. The agency model itself... The post AI Is Changing Agencies in 2026 (And Most Owners Don’t Even Realize It) appeared first on Seven Figure Agency.

Who You Have to Become to Scale Scaling an agency is not primarily a strategy problem. It is a leadership evolution. Most founders focus on better marketing, better hiring, or better systems. But real growth begins when the leader changes first. In this episode of Scaling Together, we discuss the internal shifts required to grow a company without becoming its... The post Who You Have to Become to Scale Your Agency appeared first on Seven Figure Agency.

Artificial intelligence is reshaping the agency world faster than any previous shift, and the agencies that move early are already reaping massive rewards. In a recent live session, Brent Weaver, CEO of E2M, shared exactly how his 300+ person white-label agency is using AI to transform operations, delivery, and culture. This wasn’t theory. Brent walked through real case studies, internal... The post How to Build an AI-First Agency: Lessons from Brent Weaver’s 300+ Person Team appeared first on Seven Figure Agency.

Before Home Builder Marketers existed, Seth VanDaele and Nicholas Cormier were grinding harder than ever, but going nowhere fast. They spent years as generalists, cold-calling 200 people a day, closing random one-off projects, and watching revenue spike and crash with no predictability. “We were crushing it… but losing at the same time,” Nicholas admitted. It wasn’t for lack of effort,... The post How Two Young Founders Cracked the Code on Scaling a Niche Agency appeared first on Seven Figure Agency.

Some agencies take years to find the right niche, build the right offer, and create real momentum. Duncan Metz and Benjamin Major did it in months. Their agency, The Mobile Home Guys, went from $6K to over $100K MRR in under a year, driven by smart niche selection, a simple but powerful offer, and a relentless bias toward action. And... The post How Duncan Metz & Benjamin Major Scaled to 7 Figures in the Mobile Home Dealers Niche appeared first on Seven Figure Agency.

In a recent interview with Seven Figure Agency, Erik Huberman opened up about the mindset and structure behind Hawke Media’s rise to more than 621 million dollars in gross revenue and hundreds of active clients. What stood out most was not a single tactic, but a set of principles that shaped how he leads, scales, and stabilizes a large service... The post How Hawke Media Grew Past 600M, Insights From Erik Huberman appeared first on Seven Figure Agency.

If signing new clients has started to feel harder lately, you’re not alone. The digital marketing landscape has shifted. Prospects are more skeptical. Trust has dropped. And many agencies are seeing slower growth, or even a complete stall. But there are agencies that continue to grow, book high-quality clients, and consistently hit seven figures. They’re not relying on luck. They’re... The post 4 Client Acquisition Strategies Agencies Are Using to Break Through in a Tougher Market appeared first on Seven Figure Agency.

Most agency owners feel pressure to stand out in a crowded market.They try ads, funnels, content marathons… yet still struggle to be seen as the clear expert in their niche. But there’s one move that instantly boosts your authority, attracts higher-value clients, and makes prospects come to you pre-positioned to buy: 👉 Publishing a book. Not a bestselling memoir.Not a... The post Why Publishing a Book Is One of the Smartest Client Acquisition Moves for Your Agency appeared first on Seven Figure Agency.

Most agency owners think Q4 is the time to slow down.They assume everyone’s distracted, budgets are frozen, and new business will have to wait until January. That mindset is exactly why so many agencies start the new year behind. The truth is: Q4 is where the action happens. Your prospects are reviewing the year, what […] The post Why Running... The post Why Running a Strategic Marketing Planning Workshop Before Year-End Is the Smartest Move You Can Make appeared first on Seven Figure Agency.

The Offer Framework That Took 176 Agencies to $1M+ Most agency owners think the key to scaling is better marketing, more leads, or another sales script.But after helping 176 agencies reach seven figures and beyond, I’ve seen the same truth play out every time: 👉 Your offer structure is everything. When your offer is weak, […] The post The Offer... The post The Offer Framework That Took 176 Agencies to $1M+ appeared first on Seven Figure Agency.

The agency landscape is evolving faster than ever. Whether you’re at $10K a month or already past seven figures, one thing is clear, the old ways of running an agency no longer work. A new era has arrived, and it’s leveling the playing field. The agencies that adapt quickly will scale faster than ever… while […] The post The 5... The post The 5 Shifts Reshaping the Agency World in 2025 appeared first on Seven Figure Agency.

If you’re spending 12+ hours a day buried in client work, managing campaigns, solving problems, and putting out fires, I get it.I’ve been there. When I first started my agency, I thought grinding harder was the path to success. I built websites, did SEO, managed ads, and somewhere along the way, I realized I had […] The post How I... The post How I Scaled My Agency to $7M, While Working Less Than Ever appeared first on Seven Figure Agency.

When it comes to building a successful digital marketing agency, the common advice is: specialize. But after working with over 170 agencies that scaled past $1M, one thing is clear,  agencies that only specialize in one service often hit a ceiling. The Problem with Single-Service Specialization If your agency focuses on just one offering, like […] The post Why Single-Service... The post Why Single-Service Agencies Struggle (and the Smarter Way to Specialize) appeared first on Seven Figure Agency.

Everyone tells you to niche down. And for good reason, niching gives you leverage. It accelerates authority, simplifies marketing, raises prices, and builds trust faster. But here’s what most agency owners don’t realize: niching also raises the stakes. When you plant your flag in a vertical, you’re no longer one of many. You become the […] The post Why Retention... The post Why Retention is the Secret to Winning Your Agency’s Niche appeared first on Seven Figure Agency.

  The Agency Hiring Roadmap: How to Build a Team That Scales to Seven Figures When we first started our agency, we made every hiring mistake imaginable. Random hires, the wrong roles at the wrong times, and no clear structure. But fast forward to today,our agency generates over $7M per year with 47 full-time employees, […] The post The Agency... The post The Agency Hiring Roadmap: How to Build a Team That Scales to Seven Figures appeared first on Seven Figure Agency.

Closing agency deals doesn’t have to feel awkward or desperate. In fact, with the right sales process, you can shift from chasing prospects to guiding them through a clear, confident conversation that builds trust and leads to higher close rates. My agency has used this exact process to close over $40 million in services, and […] The post The Sales... The post The Sales Script That Closed $40M+ in Agency Deals appeared first on Seven Figure Agency.

Running an agency is hard. You’re grinding 8–12 hour days, wearing every hat in the business, and still stuck at the same revenue you were six months ago. Some weeks are great, others are terrible, and you can’t figure out why your revenue feels like a rollercoaster. If that sounds familiar, you’re not alone. Many […] The post The Client... The post The Client Shift That Can Add $20K–$50K MRR to Your Agency appeared first on Seven Figure Agency.

When I first started my agency, I had no clients, no recurring revenue, and no systems. The business failed to break $10K a month, and I barely paid myself. Fast forward, I rebuilt from the ground up, and that same business now does $7M per year with 150+ active clients. The difference came down to […] The post The 4... The post The 4 Pillars Every Agency Needs to Scale to Seven Figures appeared first on Seven Figure Agency.

Do you really know what your clients think about working with you? Many agencies assume they’re doing well until cancellations or churn reveal otherwise. The truth is: feedback is your fastest path to retention and growth. In this episode of the Scaling Together Podcast, we (Josh & Yesenia) break down how we use surveys, feedback […] The post Scaling Together:... The post Scaling Together: How Client Surveys Can Dramatically Improve Retention in Your Agency appeared first on Seven Figure Agency.

What does it take to grow a digital marketing agency from nothing to $20M in revenue, and then exit successfully? On the 7 Figure Agency Podcast, Josh Nelson sat down with Jason Hennessey, founder of Hennessey Digital, to unpack his journey. From stumbling into SEO while running a DJ business to becoming a thought leader in legal marketing, Jason shares... The post From $0 to $20M: Jason Hennessey’s Journey to Scaling and Exiting His Agency appeared first on Seven Figure Agency.

As a digital marketing agency, your team plays a pivotal role in your daily operations and long-term success. Building a dream team is an important step if you want to continue growing and scaling your business. But this task may feel easier said than done. At Seven Figure Agency, we've spoken with dozens of agency owners […] The post Build the Agency... The post Build the Agency Dream Team: Hiring With Core Values in Mind appeared first on Seven Figure Agency.

IntroductionWhat happens when your business partner is also your life partner? In this episode of the Scaling Together Podcast, we explore the raw, unfiltered reality of building and scaling businesses as a married couple. From secret struggles to staying connected through chaos, this conversation is packed with lessons for entrepreneurs navigating both business growth and […] The post What It’s... The post What It’s Really Like to Be Married to an Entrepreneur appeared first on Seven Figure Agency.

When I started my entrepreneurial journey, I failed over and over again. I was stuck in a cycle of landing a client, scrambling for the next one, and never breaking the $10,000/month mark. My agency was a job disguised as a business, and I was working 60–70 hours a week with almost nothing to show […] The post I Removed... The post I Removed My Limiting Beliefs — Now My Agency Makes $500K/Month appeared first on Seven Figure Agency.

Marcus Sheridan built River Pools during a recession. He survived by answering buyer questions online, and that experiment birthed They Ask, You Answer. His new book, Endless Customers, pushes the core lesson further. The aim stays constant: earn trust, own conversations, and secure long-term wins for clients. Shift from Tasks to Growth Partners Marcus insists that agencies drop the order-taker... The post The Future of the Digital Marketing Agency Business with Marcus Sheridan appeared first on Seven Figure Agency.

Most agencies plateau because they depend too heavily on the founder. If every client, campaign, and decision requires your input, you will burn out. What separates $20K/month agencies from $100K/month agencies is not just better marketing or sales. It is operational systems. To scale and step out, you need playbooks. Why SOPs Are […] The post How to Scale Your... The post How to Scale Your Agency With SOPs (Full Guide) appeared first on Seven Figure Agency.

When I started my agency, it took five years to hit the seven-figure mark. If I had to do it again today, I would do it faster. After growing our agency past $7 million per year and helping more than 150 others hit seven figures, I’ve refined a system that works. If I […] The post If I Wanted to... The post If I Wanted to Build a $1M/yr Agency Again, I’d Do THIS appeared first on Seven Figure Agency.

Most agency owners underprice themselves. They believe clients pay for services. In reality, clients pay for results. That shift in thinking changes everything. Clients are not interested in tasks. They want outcomes. If you help them generate more revenue, they will happily invest in your offer. This mindset helped us build a multi-seven-figure […] The post How to Craft a... The post How to Craft a $3,500/mo Agency Offer in 8 Minutes appeared first on Seven Figure Agency.

Relying on referrals creates bottlenecks. Running ads can be inconsistent. And cold outreach often falls flat. Instead of chasing, build something predictable. That’s why we use monthly webinars. This simple strategy helped us grow to over $7 million per year. Even better, it’s now helping our clients land three to six new agency […] The post How to Sign 5+... The post How to Sign 5+ Agency Clients Per Month With Webinars (Full Breakdown) appeared first on Seven Figure Agency.

Niching down isn’t just smart — it’s required. If you want to grow past six figures, you can’t afford to stay a generalist. While generalists attract anyone, specialists attract high-paying clients who are ready to scale. That one shift can completely change your business trajectory. But here's the challenge: pick the wrong niche, […] The post How to Choose The... The post How to Choose The Most Profitable Niche For Your Agency appeared first on Seven Figure Agency.

From Art School to Agency Owner April Edwards didn’t begin her career in marketing. She started in art school, eager to design and create for a living. During the internet boom, however, she learned how to code—and that changed everything. Her early work included designing emoticons for MSN Messenger at American Greetings Interactive. After bouncing through contract and freelance roles,... The post How April Edwards Built a 7-Figure Agency in the Deck Building Niche appeared first on Seven Figure Agency.

Chris Dreyer didn’t just build a successful agency—he engineered a legal marketing empire that now generates over $34 million annually. What began as a side hustle during his time as a teacher has become one of the most dominant brands in personal injury law marketing. On this episode of the Seven Figure Agency Podcast, Chris shared how he grew Rankings.io... The post How Chris Dreyer grew his agency to $30M/Year serving the Legal Niche appeared first on Seven Figure Agency.

How Brady Sticker Landed 108 Clients In 1 Month Scaling an agency to multiple seven figures is rare. Signing 108 clients in one month? Almost unheard of. Yet that’s exactly what Brady Sticker did with Church Candy, his agency focused exclusively on helping churches grow using Facebook and Instagram ads. This wasn't a fluke. It was the result of clear... The post How Brady Sticker Landed 108 Clients In 1 Month appeared first on Seven Figure Agency.

Most agency owners are good at sales. It’s how they got their first clients. It’s how they grew their revenue. But eventually, what used to be your strength becomes your ceiling. You can only take so many calls. You can only close so many deals. That’s why building a sales team is essential if you want to scale past $80K... The post How to Hire Sales People And Build A Sales Team For Your Agency appeared first on Seven Figure Agency.

Over the past decade, I’ve scaled my agency to over $7 million per year. But make no mistake—getting there wasn’t easy. In the beginning, I was grinding 60+ hours a week, constantly reinventing the wheel, and barely hanging onto clients. However, that experience led me to a smarter path. A path now powering over 150 agencies we’ve helped scale to... The post I Found an EASIER Way To Build a $1,000,000+ Agency appeared first on Seven Figure Agency.

Delivering great results isn’t optional. It’s everything. If you can’t deliver, your agency can’t scale. Period. Why Service Delivery Is Your Scaling Engine Without a systematized delivery model, your agency stalls. You may land clients, but you won’t retain or scale. At Plumbing & HVAC SEO, we scaled to $7M annually. The reason? A reliable, repeatable service delivery process. Let’s... The post My $7M/yr Agency Service Delivery Process (Full Guide) appeared first on Seven Figure Agency.

The digital world is changing fast. AI is evolving. Social media platforms shift constantly. Naturally, many agency owners are asking: is the marketing agency model still worth it in 2025? The short answer is yes. But let’s unpack why. The Agency Model Is Alive and Profitable Many entrepreneurs are tempted by new tools and trends. With AI, automation, and new... The post Is It Worth Running a Marketing Agency in 2026? appeared first on Seven Figure Agency.

If you're running a digital marketing agency and aiming to hit $1M in annual revenue, you're not alone. But the path to seven figures isn’t a mystery hack or a magic funnel. As Josh Nelson explains, it's about following a proven blueprint. In this post, we’ll walk through the four stages of agency growth and exactly what to focus on... The post The Blueprint to a $1,000,000/yr Agency in 2025 appeared first on Seven Figure Agency.

As digital agency owners, we focus on growth. We scale teams, increase MRR, and serve clients at the highest level. However, what happens after the business succeeds? What’s the end game? According to Dustin Heiner, founder of Master Passive Income, the goal isn’t just profit. It’s freedom. It’s legacy. It’s wealth. On the Seven Figure Agency Podcast, Dustin shared how... The post From Profit to Passive Income with Dustin Heiner appeared first on Seven Figure Agency.

Adam McChesney didn’t grow up dreaming about digital marketing. His journey began in medical device sales, earning $200,000 at age 26. On paper, he was winning. But behind the scenes, he felt stuck. Tired of endless travel and hotel rooms, Adam wanted freedom. In a Kansas City hotel room, he Googled, “How to make money online.” That one search changed... The post How Adam McChesney Built His Brand to Scale His Agency to $100K/Month appeared first on Seven Figure Agency.

Selling high-ticket retainers isn’t easy. Most agency owners close only 10–15% of their sales calls. But what if you could close 30% or more? At my agency, we average 41%. We don’t use pressure or manipulation—we follow a proven objection-handling system. In this post, you’ll learn how to pre-handle objections, close confidently, and turn “maybe” into “yes.” Start Before the... The post How to Close 40%+ of Your Agency Sales Calls (Objection Handling Guide) appeared first on Seven Figure Agency.

Scaling a digital agency isn't just about landing clients. It's about building a team that delivers, grows, and operates without chaos. My agency currently does $7 million in revenue with 47 full-time employees. That growth didn’t happen by chance. We’ve built systems, structure, and repeatable hiring processes that keep everything running smoothly. Whether you’re hiring your first employee or building... The post How we Manage 47+ Employees in our Agency appeared first on Seven Figure Agency.

Running a successful digital marketing agency requires structure. In fact, choosing the right project management software is one of the most vital steps. Without a proper system, chaos quickly takes over. Unfortunately, many agency owners pick the wrong tool early on. As a result, they waste time, money, and momentum rebuilding broken processes. There are dozens of tools available. But... The post The BEST Project Management Software For Agencies in 2025 appeared first on Seven Figure Agency.

In a recent episode of the Seven Figure Agency Podcast, Josh Nelson interviewed webinar expert Joel Erway. They discussed AI's future in copywriting and the evolving role of webinars. Known as “The Webinar Guy,” Joel helps agencies leverage webinars to scale their businesses effectively. Now, he’s revolutionizing ad and landing page creation through AI-powered automation. Joel Erway’s Journey: From Engineering... The post How Joel Erway Uses AI to Automate Ad Creatives & Supercharge Webinars appeared first on Seven Figure Agency.

Growing a successful digital marketing agency is both rewarding and challenging. Over 15 years, I’ve built my own agency to over $7 million in annual revenue. Along the way, I’ve also helped 133 agencies reach seven figures and beyond. Below, I’ll share 15 critical lessons that can accelerate your journey to similar success. Let’s dive in. 1. Choose a Niche... The post 15 Proven Lessons to Scale Your Digital Marketing Agency to Seven Figures appeared first on Seven Figure Agency.

Running a seven-figure agency may seem like a full-time grind. You might assume it requires endless hours and no personal freedom. However, that assumption couldn’t be further from the truth. Let me explain. I currently operate my marketing agency with just four hours per week. Yes, you read that right—four hours. This agency generates over $550,000 in monthly revenue. How... The post How I Run a $7M/yr Marketing Agency in 4 Hours per Week appeared first on Seven Figure Agency.

As the digital marketing landscape continues to evolve, agency owners must adapt to remain competitive. Scaling your agency requires more than just relying on a single client acquisition strategy. In this post, we'll dive into seven proven methods for acquiring high-paying clients that have worked for both my agency and the hundreds of agencies we’ve helped achieve seven-figure success. 1.... The post I Tried 21 Methods For Getting Clients, These Are the Best (SMMA) appeared first on Seven Figure Agency.