SmartAss Marketer Podcast

Tom encounters a sinister online dweller who takes it upon himself to issue crappy Google reviews to all of his competition. Not cool man.

Tom gets inspired by a Gary V mention and gets down to brass tax. To be a thought leader and a tribe leader online, you've got to share your wisdom, and share it often. Don't hoard your knowledge!

It's Time To Be Different OR Else by The SmartAss Marketer

A recent interaction with a client has Tom pondering the mystical world of website Analytics. He slams some caffeine, and drops some knowledge for brands.

Getting People's Attention Is The New Currency by The SmartAss Marketer

Tom loses his mind when a client wants to stop SEO because they already have ENOUGH leads, thank you very much... Learn why it's never a good idea to stop your SEO efforts.

Do as I say, not as I do. Tom often finds himself comparing his agency to others in town until he receives some welcomed advice from a friend.

Tom loses his mind when an 'seo' guy preaches about stuffing your content and titles with keywords to game Google.

Tom gets inspired by a quote about chasing two rabbits at a time and discusses how marketers need to focus on a niche to be truly amazeballs.

Tom gets a little fired up about social media and why it's so critical that brands embrace the notion of thought leadership and start creating content for their target audience.

The SmartAss Marketer - QUICKIE Spring Has Sprung & Your Website Sucks by The SmartAss Marketer

As marketers we've all been guilty of it, chasing shiny objects SQUIRREL!. Tom drops some advice on how to stay ON TARGET with your social media and content marketing efforts.

Tom digs deep into empathy and smart marketers get to know their target audience when they create content.

Should your business outsource its content creation? You betcha. Tom digs in and explains why.

The SmartAss Marketer - QUICKIE STOP Closing, Start Creating by The SmartAss Marketer

The SmartAss Marketer - QUICKIE Websites Are SO Early 2000's by The SmartAss Marketer

The SmartAss Marketer - QUICKIE Content Marketing Inspiration by The SmartAss Marketer

The SmartAss Marketer - QUICKIE Marketing With Distinction by The SmartAss Marketer

Maybe you need an agency to help with your marketing program. But then again – maybe you don’t. At least not right away. This week we talk about how sometimes the DIY approach is the right one. Props to Gary Vaynerchuk for waking us up to how many "fancy" people we come across.