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Spark Sessions

PODCAST · business

Spark Sessions

Spark Sessions is a podcast for B2B marketers and leaders who are doing the work but still feel like the strategy, clarity, and credit just aren’t there. Hosted by Lori Tyler, fractional CMO and founder of SparkPoint Marketing, the show is a real, straight-talk conversation about how to stop reacting, start thinking strategically, and build marketing that actually moves the business forward, and gets you the recognition you deserve. Each episode tackles the real challenges marketers wrestle with and pulls back the curtain on what’s really going on behind the scenes of marketing that works... without the hype or fluff. If you’re ready to step back, see the field more clearly, and create marketing that earns trust in the boardroom and drives real results, you’re in the right place.

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  1. 10

    Episode 8: How AI Is Making Your Website Invisible and What You Can Do About It

    AI is changing how buyers discover companies and many websites are becoming invisible without their owners realizing it. In this episode, Lori Tyler explains why traditional website strategies are breaking down and how marketers must adapt to a world where AI answers questions before buyers ever click a link.► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy► Learn More About B2B Marketing: https://sparkpointmarketing.pro/► JOIN OUR COMMUNITY:    » YOUTUBE: ⁠https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ    » TIKTOK: ⁠  https://www.tiktok.com/@sparkpointmarketingpro   » INSTAGRAM:  https://www.instagram.com/sparkpointmarketingpro/

  2. 9

    Episode 7: Why B2B Marketing Became Forgetable

    Why does so much B2B marketing feel the same today? In this episode, Lori Tyler explores why creativity seems to be disappearing from B2B marketing  and how process, risk avoidance, and templated thinking quietly made much of today’s marketing perfectly forgettable.► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy► Learn More About B2B Marketing: https://sparkpointmarketing.pro/► JOIN OUR COMMUNITY:    »YOUTUBE: ⁠https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ    » TIKTOK: ⁠  https://www.tiktok.com/@sparkpointmarketingpro   » INSTAGRAM:  https://www.instagram.com/sparkpointmarketingpro/

  3. 8

    Episode 6: Why Branding vs. Sales is the Wrong Debate

    B2B leaders often ask whether they should invest in branding or focus entirely on sales during budget crunches. But this framing misses the real issue. In this episode, Lori Tyler explains why brand isn’t a luxury or a marketing exercise. It’s the invisible force shaping buyer trust long before a sales conversation begins.► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy► Learn More About B2B Marketing: https://sparkpointmarketing.pro/► JOIN OUR COMMUNITY:    »YOUTUBE: ⁠https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ    » TIKTOK: ⁠  https://www.tiktok.com/@sparkpointmarketingpro   » INSTAGRAM:  https://www.instagram.com/sparkpointmarketingpro/

  4. 7

    Episode 5: Why You’re Losing to the Competition (and How to Fix it with Buyer Insights)

    Most competitive campaigns fail because they focus too much on competitors and not enough on buyers.Learn how to use win/loss interviews and buyer insights to fuel stronger claims, sharper messaging, and competitive campaigns that convert.► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy► Learn More About B2B Marketing: https://sparkpointmarketing.pro/► JOIN OUR COMMUNITY:    »YOUTUBE: ⁠https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ    » TIKTOK: ⁠  https://www.tiktok.com/@sparkpointmarketingpro   » INSTAGRAM:  https://www.instagram.com/sparkpointmarketingpro/

  5. 6

    Episode 4: Sales Hates Your Leads: End the Blame, Build the Partnership

    Sales doesn’t actually hate marketing. Sales hates chaos.In this episode, Lori Tyler shares how to end the blame game and build a true partnership between sales and marketing.► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy► Learn More About B2B Marketing: https://sparkpointmarketing.pro/► JOIN OUR COMMUNITY:    »YOUTUBE: ⁠https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ    » TIKTOK: ⁠  https://www.tiktok.com/@sparkpointmarketingpro   » INSTAGRAM:  https://www.instagram.com/sparkpointmarketingpro/

  6. 5

    Episode 3: From Clicks to Pipeline: Learn to Speak the Language of the C-Suite

    Most marketers report what’s easy to measure. But clicks don’t earn credibility. Strategic marketers report what drives revenue. In this episode, Lori Tyler shares how to shift from vanity metrics to revenue metrics and start speaking the language of the C-Suite.► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: Free Guide – SparkPoint Marketing► Get Started with Strategy Academy: Strategy Academy – SparkPoint Marketing► Learn More About B2B Marketing: SparkPoint Marketing | B2B Strategic Marketing Frameworks► JOIN OUR COMMUNITY:    » YOUTUBE: ⁠SparkPoint Marketing - YouTube   » TIKTOK: ⁠  Lori | B2B Marketing Educator (@sparkpointmarketingpro) | TikTok   » INSTAGRAM:  Instagram

  7. 4

    Episode 2: Stop Being the “Make It Pretty” Team and Start Building Influence

    Too many B2B marketers are still treated as the “make it pretty” team.In this episode, Lori Tyler shares how to change that perception and start building real influence as a strategic marketing partner, using practical frameworks, better language, and stronger linkage to business goals.Tired of last-minute, unplanned event requests pulling you off strategy? Download Lori’s Event Planning Request Template, the same format she uses with clients to evaluate event requests against business goals, audience fit, and revenue potential before committing budget or resources. This template helps standardize how new event requests are submitted, requires a business case before saying yes, reduces reactive fire drills, and protects your marketing plan and budget. Download it for free at SparkPoint Marketing | B2B Strategic Marketing Frameworks► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: Free Guide – SparkPoint Marketing► Get Started with Strategy Academy: Strategy Academy – SparkPoint Marketing► Learn More About B2B Marketing: SparkPoint Marketing | B2B Strategic Marketing Frameworks► JOIN OUR COMMUNITY:    » YOUTUBE: ⁠SparkPoint Marketing - YouTube   » TIKTOK: ⁠  Lori | B2B Marketing Educator (@sparkpointmarketingpro) | TikTok   » INSTAGRAM:  Instagram

  8. 3

    Episode 1: Order-Taker to Strategic Marketer: How to Earn Your Seat at the Table

    Too many B2B marketers feel stuck in reactive mode and overlooked as strategic partners. In this first episode of Spark Sessions, Lori Tyler shares why marketing so often gets trapped in tactics, and how you can shift from order-taker to strategic marketer by connecting your work to real business goals and revenue.► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: Free Guide – SparkPoint Marketing► Get Started with Strategy Academy: Strategy Academy – SparkPoint Marketing► Learn More About B2B Marketing: SparkPoint Marketing | B2B Strategic Marketing Frameworks► JOIN OUR COMMUNITY:    » YOUTUBE: ⁠SparkPoint Marketing - YouTube   » TIKTOK: ⁠  Lori | B2B Marketing Educator (@sparkpointmarketingpro) | TikTok   » INSTAGRAM:  Instagram

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ABOUT THIS SHOW

Spark Sessions is a podcast for B2B marketers and leaders who are doing the work but still feel like the strategy, clarity, and credit just aren’t there. Hosted by Lori Tyler, fractional CMO and founder of SparkPoint Marketing, the show is a real, straight-talk conversation about how to stop reacting, start thinking strategically, and build marketing that actually moves the business forward, and gets you the recognition you deserve. Each episode tackles the real challenges marketers wrestle with and pulls back the curtain on what’s really going on behind the scenes of marketing that works... without the hype or fluff. If you’re ready to step back, see the field more clearly, and create marketing that earns trust in the boardroom and drives real results, you’re in the right place.

HOSTED BY

Lori Tyler

CATEGORIES

business marketing
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