Sponsorship Underground: The quest for monetary sponsorships

Things look a little different in the Sponsorship Underground and Sponsorship Secrets space. Just a quick run down of where I've been, thoughts, and next steps for the podcast and us.

Nick and I we chatting in the car about how a movie we watched the other night (Major League) was applying the same principles we talk about all the time for sponsorship! So we decided to hit record!

We're breaking ALL THE RULES

The secret to all sponsorship is that people root for people they love.

We done goofed! Our latest two episodes we forgot the dad jokes dooh. So enjoy 5 minutes of us trying to break eachothers brains with dad jokes.

Catherine talks about how to make a list of companies, reach out to them and addressing that silly comment, "we have a limited budget and can only offer you free product".

Angel made it California and it came up in a podcast interview that having "free resources" is a scam, and that athletes are SCARED to ask for money from sponsors because they feel like it's a "charity" or asking for handouts. News flash. IT COSTS MONEY TO HELP PEOPLE. Learn how to convey that message to sponsors and show them you're not a charity but a resource for the community.

Want to know what a private 1:1 with Catherine looks like? Check out this replay with Get Torqued, figuring out how all the FREE content Catherine has been putting out has helped them and then answering questions to help guide their program to be the ultimate drift scene. 😎Get our free book Don't Say Sponsorship at www.dontsaysponsorship.comWant to join the membership site so you can get your questions answered just like Steve and Jake? Join the book club here: https://www.dontsaysponsorship.com/book-cluband get your first 30 days FREE!

See what it's like working directly with Catherine! Get Torqued started with us from the very beginning and built everything they have off the FREE content Catherine has been pushing out and the $7 course when she released it. Every month they've been sending her updates on what they're up to, successes and failures, so Catheirne invited them on to hear their story and add some guidance.If you havent yet, grab our FREE book Don't Say Sponsorship at www.dontsaysponsorship.comAnd if you want in on the community, the behind the scenes interviews, courses and pre-released books, join our Book Club and get your first 30 days FREE! Cancel anytime. Then it's just $37/month after that.Join at www.dontsaysponsorship.com/book-club

The number 1 killer of sponsorship opportunities.

Catherine challenges the statement "you're a girl so sponsorship is easy" by signing two racing sponsors for Nick instead. Listen in to see exactly how she did it with one instagram message each.

One of the Sponsorship Secrets Mastermind students Zach Phillips wanted to revisit his sponsor outreach strategy. Tune into this group coaching session to hear how it all goes down.Check out all our sponsorship resources, books, classes, coaching and more at:www.dontsaysponsorship.com

Everyone has an audience, and after hearing people say "I don't have an audience, can this still work for me?" Catherine thought it would be important to share this SUPER helpful tip. You can read the full chapter in her book Don't Say Sponsorship, which you can preorder (or order) at:www.dontsaysponsorship.com

Ever wonder what it's like in the group coaching program? Want to know how to apply these concepts directly to your unique THING?! Listen in to Courtneys endeavor as she builds Dirt-Tea WomenGet your sponsorship resources/books/classes/coaching here:www.dontsaysponsorship.com

Ever wondered what it takes to get a sponsorship from a brand in motorsports? Want to know how to sign MULTI-million dollar sponsorship contracts? Bryan talks about it all in this interview. Give it a listen.Also here's that link to the $7 course Catherine keeps talking about:https://www.leakymmushroommotoranch.com/sponsorship

Technical difficulties meant this episode never got published. *facepalm Sorry everyone! After finishing an interview with the Chief Marketing Officer of SHERCO, Catherine and Angel thought it would be EXTREMELY important to go through the secret language of sponsors and sponsorship so you can have the best understanding of all the fancy words used in the interview which will be the next episode. For that $7 course Catherine always talks about, you can find it here: www.leakymushroommotoranch.com/sponsorship

Catherine had THREE different people reach out with the same problem this week that lined up perfectly with talking about Value but from a BUSINESSES perspective that she felt was too important not to share. Learn why you're not getting a businesses attention and how to avoid these rooky mistakes.As always, that $7 course Catherine keeps mentioning is here:www.leakymushroommotoranch.com/sponsorship

If you want to get paid by sponsors you CAN'T be successful and Catherine is here to tell you why.Angel has a huge breakthrough. Hopefully you do too.Catherine went on such a rant that we broke this episode into 2 parts.For that $7 class Catherine keeps talking about, you can go here to learn more: https://www.leakymushroommotoranch.com/sponsorship

In this thrilling conclusion, Catherine shares the POWER of surveys and how to build audience avatars from them, and finishes her rant with a beautiful bow called VALUE.To check out that $7 course Catherine keeps talking about you can find it here: www.leakymushroommotoranch.com/sponsorship

Angels dog joins the chaos

In this episode Catherine dives into common mistakes she sees athletes make when it comes to their UNDERSTANDING of what sponsorship is and starts to paint the picture of to change your thinking to make your sponsorship opportunities LIMITLESS.

Bloopers for exactly what the title says. Confused? Guess you're going to have to listen with the rest of us, because we're just as confused as you. 😂Probably the first episode of our NEW new podcast: Racers On TapWe'll see.

In this episode Catherine dives further into the specifics of why talking to(or about) ONE person when you talk about your audience has such a powerful impact on the MANY different people you actually talk to, sponsors included. Learn the secret to never be a commidity that sponsors can price shop for again.Want to check out that $7 course Catherine keeps talking about?Find it here:www.leakymushroommotoranch.com/sponsorship

Hear where Catherine earned her sarcastic banter from in this blooper, live from the garage! 😎

In this episode, Catherine talks all things audience. Avatars, surveys, who is your audience and the ever burning question, WHY do you need one?To check out that "in-depth" $7 course Catherine keeps mentioning you can find it here:www.leakymushroommotoranch.com/sponsorship

Catherine has been issued the ultimate challenge the Tennessee Knockout, and so she's taking it a step further. She's taking her knowledge in the monetary sponsorship space and going through the process WITH a new to sponsorships rider. So you get the in depth, behind the scenes of what happens to get monetary sponsorship. This intro is the rules of the game.