Stark Raving Social with Sherrilynne Starkie

In this episode of Stark Raving Social, host Sherrilynne Starkie looks at how a simple Threads post about an $18 apple pie unexpectedly erupted into a heated debate, what this reveals about today’s culture, and why brands should pay attention.🔥 People are hypersenstive to perceived tone.🚀 Neutrality is a myth💡 Trust is fragile Resources & Links What my Apple Pie Social Media Backlash Says About Today's Cultural Mood Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie looks at the latest royal family scandal from the perspective of the marketing and communications profession and what every marketer, communicator, and brand leader can learn from one of the world’s most famous “family businesses”: the House of Windsor.🔥 Plan for a crisis before you are in one🚀 Clarity is your superpower. 💡 Trust is renewable, but only if you protect it. Resources & Links A PR Disaster Dressed Up as a Win: The Royal Family in Crisis  Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

Episode NotesIn this episode of Stark Raving Social, host Sherrilynne Starkie explains why every business and organization needs to have a solid social media policy in place.  or public relations, crucial for success in today's digital media marketing mix. 🔥 How a social media policy protects people, brands and organizational reputation. 🚀 What strong social media policies should include. 💡 How a social media policy fosters a culture of respect. Resources & Links Why Every Organization Needs a Social Media Policy   Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie explains why earned media coverage, or public relations, crucial for success in today's digital media marketing mix. 🔥 How earned media supports all marketing activities and tactics🚀 Why gaining 3rd party coverage for your brand stories adds incredible power 💡 Why reach and impressions will never trump relationshipsResources & Links Why Earned Media Still Matters in 2025Added Bonus:  Surveys Demonstrationg the power of Earned Media.  Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie explains taking how break from content creation can recharge your creativity and why short pauses don't hurt long-time success. 🔥 How to restart content marketing with confidence🚀 Why consistency matters for digital creators 💡 Where fresh ideas can beginAbout the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. Resources & Links On Taking a Break from Content Creation Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

Episode NotesIn this episode of Stark Raving Social, host Sherrilynne Starkie explains how to combine organic and paid social media strategies to make the biggest impact. 🔥 Boosting for visibility🚀 Authentic storytelling matters💡 Gathering new insightsAbout the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. Resources & Links Organic vs. Paid Reach in 2025: Stop Wasting Time, Start Making Impact Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie shares ten real-world secrets that top social media pros swear by. Learn how the timeless strategies she uses again and again across platforms, industries and audiences. 🔥 Know your audience 🚀 Measure what matters💡 Know The Power of PaidAbout the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. Resources & Links 10 Secrets Every Social Media Expert Swears By  Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie explains how, with careful planning she got an much needed vacation. Learn how she kept client content on track, stayed responsive (in under an hour a day), and actually relaxed and had a fun time. 🔥 How to Manage Social Media in 10 minutes a day🚀 The Importance of Managing Client Expectations💡 Know What You Can Delegate.About the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. Resources & Links Vacation Planning for Freelancers  Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie explains how, in minutes, she created an engaging podcast episode about how to go viral on Threads. If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 How Google NotebookLM works🚀 The potential of AI in creating quality content💡 Repurposing blog posts for audio in secondsAbout the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. Resources & Links How I Used AI to Create a Podcast on Going Viral on Threads--In Minutes  Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie discusses the need to reply to comments if you're going to get the full marketing and communications value of social media platforms.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 Why Replying to Comments Helps Your Brand Grow🚀 The Risks of Not Replying💡 Smart Ways to Manage Comment Replies at Scale About the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. Resources & Links Should You Reply to Social Media Comments? Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie talks about content curation and why it's a smart move many social media managers should be using.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 Content Curation is Leadership🚀 Examples of content curation successes💡 Getting the balance rightAbout the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. Resources & Links Why Content Curation is the Smartest Move You Might be Missing  Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie explains why she won't be leaving LinkedIn any time soon.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 Why LinkedIn is Not Just a Résumé 🚀 How you can control your LinkedIn experience to further your career💡 Why LinkedIn is becoming THE social network for business. About the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. Resources & Links Why I Won't Be Deleting My LinkedIn Profile Anytime Soon  Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie explores how to repurpose content in a strategic, resourceful way. If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 How to extract maximum value from digital content. 🚀 Using repurosed content to build awareness and recall. 💡 Practical tips for creators and social media managers.About the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. Resources & Links Repurposing: Why Smart Content Isn't One and Done!  Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie explores how using AI tools to support content creation is the smart, strategic evolution of our craft. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 Why AI Doesn't Replace Creators  🚀 How to Use AI Responsibly💡 Practical tips for Creators About the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. Resources & Links Using AI in Content Creation Isn't Cheating  Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie explains how to find the right social media posting cadence. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 What are you trying to achieve on social media? 🚀 How and why to track results💡 Practical tips for finding the ideal cadenceAbout the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.Resources & Links Social Media Posting Cadence: How to Get it Right Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie discusses the role of digital public relations in the shrinking media landscape. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 The Canadian Media Landscap is Shrinking🚀 How Online Influencers are Stepping Up💡 The ESOP Digital FrameworkAbout the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.Resources & Links Shrinking Canadian Media Landscape: The Role of Digital Public Relations Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie discusses the implications of META's shift to "Community Notes" for content moderation.If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 Why Community Notes Alone Can't Work🚀 Implications for Marketing and Communications Professionals💡 Who is Responsible for Combatting Misinformation? About the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.Resources & Links What Marketers Should Know about Meta's Move to Community Notes Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie discusses important insights from the eMarketer report: 5 Charts that Explain the New Era for Social Media, . If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 Approaching TikTok differently🚀 Leveraging the META ecosystem💡 Organic engagement on ThreadsAbout the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.Resources & Links Social Media Marketing Trends: What Marketers Need to KnowEnjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social! Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie discusses Instagram's new vertical profile grid and how to adapt. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 How Instagram's profile grid has changed🚀 New Instagram features designed to keep your grid looking great💡 Tips on keeping ahead of the Instagram change curve.About the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.Resources & Links Instagram's New Vertical Profile Grid: How to AdaptEnjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social! Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie discusses how marketers can hedge against a META boycott.  If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 What If Users Actually Leave Facebook and Other META Platforms?🚀 Should Brands Boycott META in Solidarity with Their Customers?💡 What Should Marketers Do to Hedge Against a Boycott? About the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.Resources & Links How Marketers Can Hedge Against The META BoycottEnjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social! Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie discusses how social media can be a force for good.  If you’re a comms pro looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!🔥 Capturing the National Mood🚀 Elbows Up Social Media Trends💡 The Power of Social Media to Unite PeopleAbout the HostSherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.Resources & LinksI'll add this later   Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!

In this episode of Stark Raving Social, host Sherrilynne Starkie dives into how AI is being integrated into Marketing & PR. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 How AI is being adopted by marketing & PR pros🚀 What AI can't replace: the human element💡 Approaching AI with confidenceAbout the host:Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.Resources & Links AI in Marketing & PR: The Shift We Can't Ignore Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:🔗SherrilynneStarkie.com📱 Follow Sherrilynne on LinkedIn✉️ Have a question or topic idea? Reach out via Messenger.🎧 Subscribe now and never miss an episode of Stark Raving Social!