Stuck? Time to Improv! The Startup Launchpad

https://globalwelcom.comHow to Start a Coaching Business with Dr. Yvonne Oswald from Global WelcomeCoaching Business Startup DiscussionDr. Yvonne Oswald was introduced as a guest expert from Global Welcome, and the discussion was set to cover topics including "Wealthy Mind, Wealthy Wallet" and business setup tips.Coaching Business Best PracticesDr. Yvonne shared insights on running a coaching business based on 30-40 years of experience. She advised that coaching businesses should prioritize simple websites over complex ones, recommending a single-page Wix site, and emphasized the importance of personal recommendations over elaborate online presence. She also suggested using business cards with photos and framing them as referrals rather than direct coaching offers to potential clients.Meditation Content Recording TechniquesDr. Yvonne and Mary discussed offering music for creating meditation content, with Dr. Yvonne suggesting using an MP3 recording on a phone with background music. Mary clarified important copyright considerations, explaining that while older compositions like Pachelbel's Canon might be public domain, new recordings with different artists' performances remain copyrighted.Music Coaching and Newsletter StrategyDr. Yvonne advised Mary on giving away music files in coaching sessions in order to capture emails and build a newsletter list. She suggested offering a 20-minute MP3 recording to clients as a value-added service, which helps establish email contact for the newsletter. She also shared her strategy for pricing sessions at $150-$175 per session, with a third lower price option as a negotiation tool.Therapy Pricing Strategy DiscussionDr. Yvonne discussed pricing strategies for therapy sessions, emphasizing that rates should be based on "sessions" not "hours" and not fall below $75-80 for individual sessions and $50 for group sessions. They explained their approach of requiring clients to submit written details about their issues before sessions to ensure commitment and prevent cancellations. Dr. Yvonne outlined a package structure for four-hour sessions, including follow-up sessions and goal setting, priced at a minimum of $1750 for three or four sessions.Life Coaching Business StrategiesDr. Yvonne Oswald shared her approach to conducting life coaching sessions, emphasizing the importance of asking clients about their values and using a free downloadable guide for starting a life coaching business. Mary Scott from BusinessRiff discussed the benefits of booking a call with her service to help startups succeed. The conversation concluded with plans to share the free download link in the comments for everyone to access.Free gift for listeners/watchers Wealthy Mind Wealthy Wallet https://globalwelcome.com/freegifts2026life coaching,coaching business,networking tips,coaching prices

https://www.lved.com Terry Anderton from LVED talks about Negotiating Mistakes Startups MakeStartup Fundraising Mistakes to AvoidTerry discussed common mistakes startups make when raising funds, particularly targeting the wrong investor types and check sizes, which can lead to a complex cap table with many investors. Terry advised that startups should aim for the largest check size from the fewest number of investors. The discussion also touched on crowdfunding as an alternative strategy, noting that platforms like StartEngine often set up separate entities to manage small contributions under specific regulatory constraints.Startup Capital Structure StrategyTerry advised Mary that startups should avoid having multiple small investors on their cap table, recommending the use of a special purpose vehicle to contain investors. Terry emphasized the importance of efficient capital raising, suggesting that startups should focus on finding strategic investors, particularly for business-to-business plays, who can provide more than just capital.Startup Investment Mistake DiscussionMary and Terry discussed common mistakes made by startups, particularly the risk of seeking investment before validating their ideas or securing initial funding from friends and family. They agreed that entrepreneurs should focus on proving their concepts through working prototypes and customer traction before approaching investors. Terry also highlighted the mistake of overvaluing a company, suggesting the need for objective third-party evaluation of company worth.Competitive Market Analysis StrategiesTerry advised on conducting competitive market analysis using tools like Crunchbase to understand funding rounds and infer valuations based on dilution rates of 20-30% per round. Terry emphasized that investment pitches must clearly articulate how investors will receive their money back within a typical 5-year horizon, treating the exit strategy as the "North Star" for business management. Mary noted that many startups fail to address investor returns in their pitches and highlighted that some startups might not need investors at all, preferring to focus on customer acquisition instead.Venture Capital and Accelerator DiscussionMary and Terry discussed the benefits and challenges of raising venture capital and participating in accelerators for startups. Terry emphasized that while not needing external capital is advantageous, venture capital firms and strategic investors can provide value beyond funding, including networking and credibility. He also warned about the potential drawbacks of accelerators, highlighting the importance of carefully reviewing their terms, which can be highly dilutive. Mary agreed on the need for thorough research before engaging with accelerators.Terry's LinkedIn profile https://linkedin/in/terry-andertonTerry's LinkedIn profile https://linkedin/in/terry-anderton

https://www.brightwings.ioIsaac Musselwhite from BrightWings talks about Why & How to Hire a Developer for your custom AI and AppsDeveloper Hiring Benefits for StartupsMary interviewed Isaac Musselwhite from BrightWings about the benefits of hiring a developer for startups. Isaac explained that non-technical founders often struggle to clearly communicate their vision to developers, leading to overcharging, incorrect builds, or project stalls. He noted that while AI tools can help founders progress further, they often create layers and features that may not work long-term, making developer involvement important for reworking or refreshing the project correctly.Effective Developer Hiring StrategiesIsaac and Mary discussed the importance of hiring developers effectively, particularly for founders building products with AI components. Isaac shared key questions founders should prepare to answer before meeting with developers, including understanding their product's core functionality, defining MVP features, and establishing clear metrics for success. He emphasized the need for systematic communication with developers to avoid scope creep and missed deadlines, and mentioned that his full list of questions would be available on his website brightwings.I/O.Developer Collaboration and Communication StrategiesIsaac emphasized the importance of chemistry and rapport when working with developers, highlighting the need for comfortable and casual communication to build trust, especially in remote work environments. He noted that developers can help validate ideas by leveraging their knowledge of existing tools and solutions in the market. Isaac also mentioned working with a team of developers at BrightWings to iterate on problems and assess the feasibility of new ideas.Developer Collaboration and AI ChallengesIsaac discussed how experienced developers often outperform AI in coding, particularly when it comes to optimizing and troubleshooting applications. He explained that non-technical founders frequently face challenges when working with developers, including losing touch with them or paying more for rework, which is why Brightwings provides blueprints and roadmaps to help founders build and maintain their applications effectively. The discussion concluded with Mary and Isaac sharing their respective business information for potential collaborations and future episodes of "Stuck? Time to Improv!"PDF Guide for Founders https://brightwings.io/developer-ready

Michael Morrison from MichaelDMorrison.com discusses Principles to Scale & Sell Your BusinessGPS System for Business SuccessMichael explained his GPS system for business success, which starts with Guiding Principles that include purpose, product, target audience, and mission. He described these principles as essential for setting direction before creating a business plan, though he noted that traditional business plans can be tedious for many people to complete.Candidate Assessment and Fit StrategiesMichael explained the importance of having the right people in place, emphasizing the need to assess candidates based on their fit for the company's mission, culture, and specific role requirements. He discussed using tools like DISC assessments to evaluate behavior traits and ensure alignment with the organization's guiding principles. Michael also highlighted the importance of considering the different personality types needed for various roles across different industries, such as sales positions in SaaS versus funeral homes.Hiring Based on CharacterMary and Michael discussed the importance of hiring based on character rather than skill sets, with Michael referencing a saying about hiring on character first and teaching skills later. They emphasized the need for consistent systems to ensure a reliable customer experience, using Amazon as an example of a company that provides predictable service. The discussion highlighted how inconsistent experiences can deter customers from returning to a business.Company Process Documentation ImportanceMichael and Mary discussed the importance of documenting company processes and systems, emphasizing that documentation should be done for any repeated activities to maintain efficiency and enable better troubleshooting, especially when using AI. They highlighted that while systems can be dynamic and evolve over time, proper documentation helps prevent issues, particularly when dealing with AI tools that can be sensitive to input errors. The conversation concluded with an agreement that effective documentation relies on the quality of data and a deep understanding of the company's operations.Business Success Elements DiscussionMichael discussed the importance of having the right people, systems, and financial resources for a company's success, emphasizing that these elements should align with the company's specific industry and guiding principles. He highlighted the inclusion of sales playbooks and efficient marketing as key components within these broader areas. The conversation concluded with Mary thanking Michael for his insights and encouraging viewers to reach out for more information.

https://grandipr.uk/why-your-content-is-at-riskCéleste, The Empress of Trademarks, from GRAND IPR talks about Trademarks for StartupsTrademark and Intellectual Property DiscussionMary and Céleste discussed trademarks and intellectual property. Céleste explained that trademarks are unique identifiers, like logos, that must meet certain criteria to be registered. She emphasized that trademarks should be viewed as an investment rather than an expense for business growth and longevity. Céleste also mentioned her updated book "Build It Protected, Leverage It," which covers intellectual property in nine major jurisdictions.Trademark Symbols ExplainedCéleste explained the difference between the TM symbol and the R in a circle symbol. She clarified that TM stands for trademark but provides no legal protection, while the R in a circle indicates registered trademark and signals that the owner has gone through the official registration process. Céleste emphasized that using the R in a circle symbol properly requires actual registration, which provides legal protection.Trademark Registration Strategy GuidanceCéleste advised against registering trademarks without professional help, explaining that it requires complex processes and thorough searches that cannot be adequately performed by non-experts. She described her 90-minute strategy sessions where she assesses brands and conducts proper trademark searches, emphasizing that Google searches are insufficient. Céleste also explained what cannot be trademarked, including generic terms and everyday language, and stressed the importance of actively monitoring and upholding registered trademarks, as there is only a narrow 2-month opposition window.Trademark Registration and MonitoringMary and Céleste discussed trademark registration and monitoring requirements. Céleste explained that trademark monitoring must be continuous throughout the trademark's lifespan, with a 2-month opposition period to prevent similar registrations. She noted that trademarks can be renewed every 10 years in most countries and every 15 years in Canada, making them potentially indefinite. The discussion concluded with plans to share Céleste's contact information for follow-up questions and to announce her upcoming book.

www.darlinglocal.comAll About Google Profiles with Craig Darling from Darling LocalGoogle Profiles for Startups DiscussionGoogle Business Profile SetupCraig Darling explained that a Google Business Profile is a business listing that helps direct signals from social media channels to search engines like Google, Bing, and Apple. He described the process of creating one as simple, involving visiting business.google.com and following the steps. Craig mentioned that he has recently helped three people set up their Google Business profiles without charging a fee during one-on-one sessions.Google Business Profile OptimizationCraig explained that the biggest mistake people make when optimizing a Google Business profile is failing to define specific services beyond the main category. He noted that for example, a life coach should list additional services like dealing with grief, loss, and financial issues, and should use the 300 characters available for each service to add SEO keywords. The conversation ended mid-question from Mary about where to prompt reviews in a Google profile.Google Business Review StrategiesCraig discussed strategies for gathering Google business reviews, including using email links, QR codes, and ReviewEngine cards with NFC chips. He emphasized that entrepreneurs should aim for one review per week to maintain relevance in Google's algorithm. Craig also explained that registered 501c3 non-profits in the US are eligible for a $10,000 monthly Google grant to help with marketing and fundraising efforts.Google Grants for NonprofitsCraig explained that 501c3 organizations can easily obtain Google grants with a simple application process, and mentioned that their Nashville partner company helps manage these ads inexpensively. Mary expressed interest in learning more about Google profiles for regular businesses in their next discussion.Google Business Profile OptimizationCraig explained that businesses can add products to their Google Business profiles, allowing customers to purchase directly and improving search visibility. He noted that most profiles lack product listings and are not properly managed, with only 8% being actively managed. Craig emphasized that Google profiles require regular maintenance to avoid being ignored by both Google and AI systems.Google Profile Management StrategiesCraig discussed the importance of managing Google profiles to stay ahead in the AI and generative search landscape, moving away from traditional SEO strategies. He explained that videos uploaded directly to Google profiles should be 45 seconds or less, but connecting a YouTube channel to the Google Business profile allows for indexing of longer videos across Google's search platforms. Craig emphasized the strategic value of utilizing Google, YouTube, and Google Images together for content optimization and search visibility.Google Business Profiles FeaturesCraig Darling explained the features of Google Business profiles, including Google Posts with call-to-action options and the powerful event feature that can help businesses appear in local search results. Mary thanked Craig for his presentation and provided information about contacting him and BusinessRiff for services.

https://businessriff.comPitching Made Easy with Mary ScottIn this episode of "Stuck? Time to Improv!," Mary Scott from BusinessRiff provided basic pitching tips for startups seeking funding or customers. She emphasized starting with a concise 30-second pitch that introduces the speaker's name, company, the problem they solve, for whom, and the benefits the client derives. Then the speaker's unique qualifications. Mary demonstrated her own pitch example, highlighting how she helps inventors, product, and tech startups get resources and connections they need to validate ideas, learn to pitch successfully and get money from investors. Her unique qualifications include her background in media & video production in New York, where she made very many connections and advised clients on using video content to grow their businesses.

https://surffinancialbrokers.com Chris Castanes from Surf Financial Brokers gives basic insurance tips for startupsStartup Insurance Basics ExplainedMary and Chris discussed the importance of insurance for startups, focusing on liability insurance and workers' compensation. Chris explained that liability insurance protects businesses from claims of bodily harm or property damage, both on and off premises. He also described workers' comp, noting that it covers employees who are injured on the job, and mentioned ghost policies as an alternative for self-employed individuals or those with few employees. Chris emphasized that while workers' comp can be cumbersome, it is essential for protecting both employers and employees.Workers' Compensation Insurance AwarenessChris and Mary discussed the importance of understanding workers' compensation insurance and the potential legal liabilities business owners face. Chris emphasized the complexity of insurance policies and recommended consulting an agent for clarity. Mary highlighted the need for business owners to be aware of additional insurance types, such as intellectual property and trademark insurance, depending on their industry.Errors and Omissions Insurance DiscussionChris and Mary discussed the challenges of originality in creative work and the importance of errors and omissions insurance, particularly for professionals like insurance agents and video producers. Chris explained that errors and omissions insurance protects against claims of negligence or misrepresentation, and Mary shared her experience with similar insurance for her video production company. They noted that some companies, like a large annuity company, do not require errors and omissions insurance for their agents, which Chris views as a red flag due to the potential for issues.Insurance Needs for New BusinessesChris and Mary discussed the importance of insurance for new businesses, particularly for home-based businesses. They highlighted the need to clarify with insurance agents whether a homeowner's policy covers a home-based business and the importance of understanding local regulations regarding business licenses. Chris also mentioned the need for life and health insurance to protect business owners and their partners. The conversation concluded with Mary thanking Chris for his insights and encouraging viewers to book a call with her at BusinessRiff for more advice on business success.

Oliver Mitchell from ff Venture Capital talks about AI & Robotics StartupsAI and Robotics Investment InsightsOliver Mitchell, an investor at ff Venture Capital, shared his extensive experience in AI and robotics investments, including his time at Autonomy Ventures where he made significant exits. He discussed his current role at FF, where he focuses on DeepTech investments, and his work on the boards of companies like Plus One, Burrow, and Civrox. Oliver also mentioned his book "A Startup Field Guide in the Age of Robots and AI," which offers insights from 30 industry leaders and provides guidance for startups in the robotics and AI space.Task-Specific Robotics ApplicationsOliver discussed the importance of focusing on specific problems rather than general-purpose solutions in robotics, using examples like Tesla's Optimus and Persona AI's task-driven humanoid for shipbuilding and welding. He emphasized the need for robots to be reliable, highly utilized, and cost-effective, contrasting with companies that prioritize technology over practical applications. Mary highlighted the success of robots in the automotive industry and stressed that robots do not need to resemble humans to be effective.Technology as Problem-Solving ToolsOliver discussed the importance of viewing technology as tools in a toolbox to solve specific problems rather than being attracted to technology for its own sake. He shared a story about Mick Mounce, the founder of Kiva Systems, who learned from the failure of WebVan and developed a specialized fulfillment system that was later acquired by Amazon for $775 million. Oliver emphasized that understanding customer needs and developing tailored solutions is crucial for success in technology-driven markets.Robotic Startup Success StrategiesOliver shared his five rules for robotic startups, emphasizing high utilization, reliability, payback, an IP moat, and understanding target customers. Mary highlighted the importance of considering whether others have addressed the problem and whether collaboration or competition is preferred. They discussed the need for startups in AI and robotics to follow these rules for success. Mary encouraged attendees to book a call with her for further assistance.Amazon link: https://a.co/d/ar75brG for "A Startup Field Guide in the Age of Robots and AI"

Louise Pooley from Pooley Accounting Services talks about Taking Care of Your MoneyFinancial Mistakes in Startup FailuresLouise discussed common financial mistakes that lead to startup failures, highlighting the importance of proper cash flow planning during the early non-profitable phase and establishing a solid financial management system. She emphasized the need to separate business and personal finances by opening a dedicated business bank account and avoiding co-mingling funds, which can create tax complications with the IRS. Louise also warned about the consequences of inadequate tax planning, including unexpected tax debts and penalties for late filings of payroll and sales taxes.Tax Planning and Compliance DiscussionMary and Louise discussed the importance of working with a professional bookkeeper or accountant to manage local state revenue and taxes. They emphasized the need to submit tax information to accountants by early February, with specific deadlines varying based on business entity type. The discussion highlighted the importance of regular financial planning and communication with tax advisors to mitigate tax liability.Accounting Software RecommendationsLouise recommended QuickBooks and Xero as accounting software options for tracking finances, noting that Xero offers a lower price point compared to QuickBooks. She mentioned that while Excel spreadsheets can work as a basic alternative, modern software offers better automation for bank and credit card transactions.Separating Business and Personal FinancesMary and Louise discussed the importance of keeping business and personal finances separate, particularly regarding business credit cards. Louise advised business owners to use a dedicated credit card for business expenses and to simplify financial tracking by using a single business account. The conversation concluded with Mary encouraging viewers to book a call with BusinessRiff for startup support.Connect with Louise Pooley Book a Free Consultation - https://pooleyacctg.com/free-accounting-consultation/ LinkedIn Profile - www.linkedin.com/in/accountingexpertandadvisor Follow on LinkedIn - https://www.linkedin.com/company/pooley-accounting-services Follow on Facebook - https://www.facebook.com/Pooleyacctg/

https://JustinePetersen.orgRobert Boyle from Justine Petersen talks about CDFIsCDFIs: Supporting Underserved CommunitiesMary introduced Robert Boyle from Justine Peterson, a CDFI in St. Louis, to discuss the importance of CDFIs for startups. Robert explained that CDFIs, or Community Development Financial Institutions, were established by the U.S. Department of Treasury in the mid-90s to assist underserved communities and business owners. He mentioned that CDFIs come under the CDFI Fund and can provide various financial services, including New Market Tax Credits, to support community development and small businesses.CDFI Funds for Small BusinessesRobert explained the role of CDFI funds, specifically Great Rivers Community Capital and Justine Petersen Housing and Reinvestment Corporation, in providing financial support to small businesses and startups. He highlighted that CDFIs offer more flexibility than traditional banks, including the ability to fund startups that banks may not support. Robert also mentioned that CDFIs can transfer credit to banks after a few years, making them a valuable resource for early-stage businesses.CDFI Support for Small BusinessesMary shared her experience securing a microloan from a CDFI to fund equipment for her startup video production company, highlighting the importance of such financial support for small businesses. Robert confirmed that CDFIs offer lines of credit and other financial services, though he noted that lines of credit are often not used as intended due to repayment challenges. He also mentioned that CDFIs provide workshops, mentoring, and support services to help businesses manage financial peaks and valleys, with a focus on restructuring loans when necessary.CDFI Loan Restructuring ServicesMary and Robert discussed the CDFI's ability to restructure loans for clients facing financial difficulties, such as family emergencies or deaths, due to their regulatory flexibility. They highlighted the importance of offering services like loan restructuring, lunch and learns, legal clinics, and will and trust advisory to support small business owners in managing their assets and financial challenges.CDFIs and Business Credit SupportMary and Robert discussed the importance of CDFIs in providing financial support to small businesses, emphasizing the benefits of step-up lending and its impact on business credit. Robert explained that most startups focus on personal credit initially, while business credit becomes more significant as the business matures.

https://www.logisticssales.com/Daman Grewal from LogisticsSales.com gives Sales Tips for StartupsSummarySales Strategies for Startup SuccessMary welcomed Daman Grewal to the show to discuss sales strategies for startups, emphasizing the importance of sales before revenue generation. Daman shared his experience visiting St. Louis and acknowledged Mary's introduction. The conversation set the stage for a discussion on sales techniques, with Daman's expertise in logistics sales to be highlighted in the upcoming segment.Reframing Sales as Customer ServiceDaman and Mary discussed misconceptions about sales, emphasizing that sales is often portrayed negatively in media but can be a form of customer service or social media communication. They highlighted the importance of ethical business practices and connecting with people on a relationship basis rather than a transactional one. The conversation aimed to expose people to various aspects of sales and encourage them to pursue opportunities that align with their skills and interests.Principles of Product and Service SalesDaman and Mary discussed the differences between selling products and services, emphasizing that the core principle remains helping people solve problems and improve their lives. They highlighted the importance of mindset and intention in both product and service sales, focusing on relationship building and creating win-win situations. The conversation also touched on teaching students and entrepreneurs to understand consumers and work collaboratively, with an emphasis on serving others and aligning personal values with professional goals.Service Mindset in Sales StrategyDaman discussed the importance of fostering a mindset of service rather than self-interest in sales and emphasized the need for alignment between a person's skills and their career goals. He explained how to identify and address objections by listening carefully to what potential customers or employers mean when they express concerns, such as being overqualified for a position.Sales Strategies and Team DynamicsDaman and Mary discussed the importance of listening and asking clarifying questions in sales to better understand customer objections and provide suitable solutions. They also touched on how experienced individuals, despite potential age-related biases, can bring valuable knowledge and accelerate team performance. Mary emphasized the relationship aspect of sales and the need for different pitches and strategies for various audiences, including startups.Client Communication and Sales StrategyDaman and Mary discussed the importance of understanding client profiles and communication preferences to create effective sales pitches. They emphasized the need to adapt sales strategies to changing communication methods and the value of listening to potential clients. Mary noted that she keeps track of clients' preferred contact methods in her CRM, while Daman stressed the importance of being able to say "no" to unsuitable clients to save time and resources.Long-Term Sales Relationship StrategiesDaman discussed the importance of building long-term relationships in sales, emphasizing the value of working with customers over extended periods. He highlighted that some sales relationships have lasted for over 20 years and stressed the significance of choosing the right partners. Mary, representing Business Roof, encouraged startups to seek success by booking a call with her. Both agreed to add notes about the free resources offered by Logistics Sales in the comments and to clarify that their services are provided at no cost.

https://evolutionaccelerator.coAlex Chompff from Evolution Ventures Fund Management talks about Getting Investors to Lean In.Startup Support and Collaboration InsightsSMary welcomed Alex Chompff from Evolution Ventures to the Stuck? Time to Improv! podcast, where they discussed the importance of supporting startups and their journey to success. Alex expressed gratitude for the opportunity to share insights with the community and emphasized the value of collaboration in the startup ecosystem.Narrative Focus for Startup InvestorsAlex advised early-stage startup founders to focus on developing a compelling narrative when presenting to investors, particularly friends, family, and angel investors. He emphasized the importance of creating a story that explains the company's purpose and the founder's vision. Alex also recommended that startups create their own professional marketing materials in-house and use early investment funds to handle legal matters.Entrepreneurship Passion and Investor AttractionMary and Alex discussed the importance of passion and communication in entrepreneurship, emphasizing the need for founders to convince themselves and others of their vision. They touched on the challenges of balancing determination with openness to advice, and the role of the founder's approach in attracting investors. The conversation was cut short due to a distraction.Leadership's Enduring Role in SuccessAlex emphasized that the importance of the leadership team never diminishes, even with traction or revenue, as investors and acquirers always focus on the team. He highlighted the criticality of having the right mindset and purpose when starting a journey, as the founder often sustains the effort.Essential Team Roles for StartupsAlex and Mary discussed the importance of leading with integrity and ethics in entrepreneurial endeavors. Mary emphasized the need for startups to have three key team members: a marketing person, an accountant, and a lawyer. Alex agreed with this approach, adding that a product-based, market-based, and finance-based person are essential for building a successful team. They also highlighted the distinction between a market-based person and a marketing person, noting that marketing is a product in itself.Market Insights and Leadership StrategiesAlex emphasized the importance of market-oriented personalities who actively engage with the world to gather insights for leadership teams. He highlighted that while social media is a significant marketing tool, it is not the sole means of reaching potential customers. Alex also stressed the significance of personal integrity and character when considering investments, using a personal anecdote to illustrate his approach.

Startup Tree https://hssu-cie.startuptree.co/Kristy Jackson from the Center of Innovation and Entrepreneurship (CIE) at Harris-Stowe State University talking about challenges to minority foundersSupporting Minority Entrepreneurs in St. LouisMary and Kristy discussed the challenges minority founders face, including funding gaps, knowledge gaps, and a lack of mentorship and sponsorship. Kristy, as the Executive Director of the Center of Innovation and Entrepreneurship at Harris Stowe State University, highlighted their entrepreneurship program's efforts to address these issues by providing resources and support to St. Louis entrepreneurs. They also mentioned Kristy's personal experience as an entrepreneur and her involvement in creating a co-working space in St. Louis.Challenges for African American EntrepreneursKristy discussed the challenges African American entrepreneurs face, including access to capital, business plan development, and financial statement management. She emphasized the importance of market validation, mentorship, and having both industry-specific and diverse mentors to support business growth. While resources like Small Business Development Centers and SCORE can be valuable, Kristy noted that early-stage entrepreneurs might find them intimidating and suggested that culturally aligned mentors can be more beneficial.Entrepreneurial Mentoring and Incubation ProgramsKristy discussed the challenges and benefits of mentoring early-stage entrepreneurs through SCORE, emphasizing the importance of matching expectations and providing resources. She highlighted the innovation center's programs, including the 24-week Next Level business incubator, which focuses on building trust, community, and business skills. The center offers business coaches, performance coaches, and additional support, such as meals, to help entrepreneurs develop resilience and apply business knowledge to their specific needs.Entrepreneur Support and Resources OverviewMary and Kristy discussed the importance of supporting entrepreneurs holistically and shared information about upcoming events and resources.Culture and Commerce Fair https://hssu-cie.startuptree.co/event/s/fjWFGDcqJSe9hNQB6RzZyq/Culture-and-Commerce%253A-Black-History-Vendor-Fair/19

https://www.farzanachohan.com/Dr. Farzana Chohan from Optimized Excellence talks about AI for StartupsAI Strategies for Startup SuccessMary introduces Dr. Farzana Chohan from Optimized Excellence to discuss AI strategies for startups. They plan to explore common mistakes startups make when approaching AI and how to work effectively with it.AI Adoption: Fear vs. BlindnessDr. Chohan discussed the two extreme approaches to AI: fear and blind adoption. She emphasized the need for leaders to learn about AI and its potential benefits for their specific business areas. Mary asked about a healthy approach to using AI, and Dr. Chohan suggested learning about AI and having a clear purpose for data analysis.AI Tools for Professional UseDr. Farzana Chohan discussed the use of AI tools like ChatGPT, Perplexity, and Copilot for professional purposes. She emphasized the importance of using the paid version of ChatGPT to protect data privacy and explained how these tools can be used for deep research and target client analysis. Dr. Chohan advised starting with ChatGPT and learning to use it effectively through prompt engineering, while also mentioning that there are many other specialized AI tools available for different purposes. Mary encouraged attendees to learn more about AI tools and offered to share Dr. Chohan's contact information for further tips on AI usage in startups.Responsible AI Adaptation DiscussionDr. Chohan discussed the importance of adapting to artificial intelligence responsibly, emphasizing the need to understand and harness its benefits before it becomes a super intelligent technology. She encouraged learning about AI to maintain control over one's life and business.Connect with Dr. Farzana Chohan Websites: https://www.aia818.comAppointments: https://www.aia818.com/appointmentsBook on Amazon: https://a.co/d/5aDsrBk

https://tencapital.group/Hall Martin from TEN Capital talks about Success Factors in Early Stage DiligenceDue Diligence for Startup InvestorsMary and Hall discussed the importance of due diligence for early-stage startups. Hall explained that investors examine pitch decks, legal structures, cap tables, financial projections, and revenue models to assess a company's potential. He emphasized the need for entrepreneurs to demonstrate knowledge of their business and to show evidence of support from others, such as family and previous customers. Hall also stressed the importance of being transparent about a startup's current stage to help investors draw a realistic five-year plan and make informed decisions.Entrepreneur Investor Transparency StrategiesMary emphasized the importance of honesty with investors, advising entrepreneurs to be transparent about their business's current state and future plans. Hall added that entrepreneurs should provide compelling answers to investors' questions, demonstrating their understanding of the market and their ability to make good decisions in challenging environments.Customer Validation for Startup SuccessHall and Mary discussed the importance of customer validation and market fit for startups. Hall emphasized the need to show customer interest, even if there's no revenue yet, and advised founders to always have customer-related information when meeting investors. They also talked about the common mistake of startups focusing too much on product details and not enough on other crucial aspects like market size, competition, and team composition when presenting to investors.Startup Exit Planning StrategiesMary and Hall discussed the importance of calculating potential returns for investors over different timeframes, emphasizing the need for startups to plan for exits. Mary highlighted the significance of due diligence for startups and encouraged them to book a call with her for guidance.

Kent Voran from SCORE talks about What Type of Business Are You.Business Structure Selection GuideMary and Kent discussed the different types of business structures, including sole proprietorship, partnership, limited liability companies, and corporations (C-Corp and S-Corp). Kent emphasized the importance of considering factors such as tax liability, personal liability exposure, operational setup, funding options, and future growth when choosing a business structure. He encouraged early planning and evaluation of business goals to make an informed decision.Business Structure Pros and ConsKent explained the pros and cons of sole proprietorships and partnerships as business structures. He noted that sole proprietorships are easy and inexpensive to set up, with full control of business decisions and simple tax filing, but carry unlimited personal liability and can make it difficult to separate business and personal expenses. Partnerships offer shared responsibilities and flexibility, but also involve shared and increased liability. Both structures are popular for starting businesses, but Kent emphasized the importance of considering personal liability and expense documentation when choosing a business structure.LLC Advantages and ConsiderationsMary and Kent discussed the pros and cons of forming a business as an LLC. Kent highlighted that LLCs offer limited personal liability, minimal administrative costs, and flexibility in management, while also being a pass-through entity for tax purposes. However, they require more paperwork and can be somewhat limited in attracting equity investors. Mary noted that LLCs are easier to sell and can be converted to an S-Corp or C-Corp if necessary. Both agreed that business structures are not permanent and can be adjusted as the business grows or funding needs change.Business Structure and Team PlanningKent advised Mary on setting up a business, emphasizing the importance of considering personal situations, growth objectives, and asset profiles when deciding on business structure. He recommended consulting with a CPA and legal counsel to make informed decisions, noting that an LLC is not mandatory but encouraged. Mary added that new businesses should have at least three team members, regardless of whether they are paid or friends.Business Planning and Professional AdviceMary and Kent discussed the importance of consulting an accountant and lawyer when starting a business, emphasizing the need to consider business structure from the beginning. Kent highlighted the complexities beyond just filing paperwork for an LLC and encouraged early planning and consultation with experienced individuals. Mary recommended reaching out to SCORE for free mentoring and encouraged viewers to book a call with her for business assistance.https://www.score.org/stlouis

https://businessriff.comMarie Patterson from InfinityPath Ventures talks about AI infrastructure for StartupsAI Infrastructure: Hardware and SoftwareMarie explained that AI infrastructure encompasses both hardware and software components at the server and chip levels, including supporting systems like cooling and power supplies. She emphasized the importance of creating "frictionless planes" for software solutions to drive efficiency, particularly for companies that sell AI as their product. Marie clarified that AI infrastructure benefits are not limited to companies that primarily use AI, as many businesses leverage it in various aspects like marketing, production, and inventory management. She also highlighted the current concentration of compute power in four major companies and the risk of outages in this brittle system.Sovereign Compute: A Secure SolutionMarie discussed the concept of sovereign compute, which involves businesses maintaining their own hardware in secure locations rather than relying on public cloud services. She explained that the investment for such data centers is in the tens of thousands, and highlighted inefficiencies in current computer systems that are designed to run AI, leading to energy waste and environmental impact. Marie emphasized that the problem affects not just AI companies, but everyone, due to the cascading effects of inefficient energy use in data centers.Data Centers in Opportunity ZonesMarie explained that new data centers are being built weekly in the United States, primarily in opportunity zones, which are economically challenged areas offering tax breaks to large tech companies like Meta and Google. She noted that while these data centers bring jobs and stimulate local economies, they often require utility companies to upgrade grids, sparking controversy over community acceptance. Marie emphasized the importance of addressing efficiency issues at their root cause through engineering analysis, rather than solving problems downstream.Efficient Server Cooling SolutionsMarie discussed a software solution that could significantly improve server efficiency, reducing the need for extensive cooling systems and energy consumption in data centers. She explained that this solution is being developed by startups she is investing in as an emerging fund manager. Mary expressed interest in connecting investors with Marie's group and encouraged startups working on similar solutions to reach out to Marie.Marie's LinkedIn profile https://www.linkedin.com/in/marie-e-patterson

https://starteryou.comMichael Berlingo from Starteryou talks about using Students as a Resource for Startups.Student Resources for Startup SuccessMary and Michael discussed the benefits of using students as a resource for startups. Michael explained that students are eager, passionate, and can be shaped and molded to develop various skills beyond their initial role. He emphasized that students can be turned into versatile generalists, which is valuable for startups with small employee sizes and budgets. They also discussed how Starter U, Michael's organization, trains students in multiple areas of development to prepare them for various roles in the tech industry.Student Employment Platform OpportunitiesMichael and Mary discussed the benefits and potential roles for students working on a platform focused on student employment, particularly in marketing and tech-related positions. Michael highlighted the advantages of remote work for students, including managing social media, creating content, and serving as student ambassadors. Mary suggested using students for beta testing and market research, while Michael agreed and emphasized students' adaptability and proficiency with tools like AI.Starter U: Student Internship PlatformMary and Michael discussed the features of Starter U, a platform that connects students with employers for internships. They explained that students can search for investors, create pitch decks, and find internships, both paid and unpaid. Michael noted that Starter U lists whether internships are paid or unpaid to avoid confusion. They also compared Starter U to other job platforms like Handshake, highlighting Starter U's focus on internships and its lower cost.Internships as Scalable Hiring SolutionMichael discussed the challenges startups face in hiring and suggested utilizing interns as a scalable solution. He emphasized the benefits of offering unpaid internships for college credit, as it provides students with valuable experience and the potential for future employment. Mary highlighted the success of local universities in connecting students with small businesses through internships. The conversation concluded with Mary encouraging startups to book a call with her for further support.LinkedIn: https://www.linkedin.com/in/mblingo/Starteryou Events Page: https://luma.com/starteryou?k=c

Chris Jackson from EOS Worldwide talks about Vision-Market-Sales for StartupsFocus and Speed for StartupsChris emphasized the importance of focus for early-stage businesses, highlighting the need to define their core problem and target market rather than trying to solve multiple issues simultaneously. He noted that founders often underestimate the importance of anticipating problems and learning from failures, suggesting that rapid iteration and customer validation are crucial for success. Chris advised against spending too much time on non-essential details like websites, advocating instead for getting products into the market quickly to test and validate their viability.AI and Customer Interaction InsightsMary and Chris discussed the importance of understanding customer needs and the role of AI in software development. Chris emphasized that AI tools reflect the developer's communication style and suggested that emotional and soft skills, often associated with arts and liberal arts, will become more important as AI handles rigorous engineering tasks. They agreed that knowing oneself and finding a suitable spokesperson are crucial for effective customer interaction.Balancing Tech and Sales StrategyChris emphasized the importance of balancing technical work with sales efforts, suggesting that while AI can handle complex coding tasks, entrepreneurs should focus more on articulating their product's value and solving customer problems. He highlighted EOS as a simple yet effective tool for crystallizing an organization's vision and aligning leadership teams, which is crucial for mobilizing teams to execute against that vision. Mary agreed with these insights and encouraged entrepreneurs to seek further information on EOS and connect with Chris for additional support.EOS Website: https://www.EOSworldwide.com/chris-jackson  LinkedIn Profile: https://www.linkedin.com/in/christopherjackson1 To book appointments: https://www.calendly.com/chris-jackson-eosworldwide And a site that helps businesses understand the procurement process and navigating the corporate landscape: https://www.impactnestconsulting.com

https://BizFi.io https://biz-fi.io/sue-schuster https://bizfi.io/funding-options/Sue Schuster from BizFi.io talks about what makes good Partnerships for StartupsBenefits and Risks of PartnershipsMary and Sue discussed the importance of partnerships in business, emphasizing that a good partnership should be mutually beneficial and help both parties achieve their goals. Sue explained that partnerships are valuable because they provide access to skills and expertise that one party may lack, and she noted that while co-founders can be successful, there are risks involved, such as differing visions for the business. Mary and Sue also touched on the idea of solopreneurship, with Sue suggesting that it can be effective for those who are good at delegating, allowing them to maintain control while still benefiting from a second-in-command's contributions.Strategies for Successful Business PartnershipsSue discussed her approach to evaluating potential business partners, emphasizing the importance of chemistry, shared humor, and overall compatibility. She explained that she often hires people for their personality and potential before determining their specific role, highlighting the value of energy and knowledge in partnerships. Mary inquired about the differences between co-founder partnerships and project-based collaborations, to which Sue responded that these relationships can vary significantly, including legal aspects like co-ownership and different roles, but often involve equitable compensation.Co-founder vs. Client Relationship InsightsSue Schuster from BizFi.IO discussed the differences between co-founder relationships and client relationships in business, emphasizing the importance of careful planning and legal documentation in partnerships. She advised startups to be cautious when forming partnerships, particularly with family or long-time friends, and recommended creating clear operating agreements and ownership documents while relationships are still positive. Mary Scott from Business Roof concluded the segment by encouraging startups to book calls for business advice and promoting the next episode of Stop Time to Improv.

Gordon Firemark, "The Podcast Lawyer" talks about What will cost a Startup if They Don't Use a LawyerLegal Protection for Startup FoundersMary and Gordon discussed the importance of hiring a lawyer for startups to avoid costly mistakes. Gordon emphasized that founders often underestimate the legal risks and can lose their business or IP by not setting up the proper legal structure. He highlighted the dangers of operating as a sole proprietorship or partnership without protection, and the need for agreements to handle potential issues in business relationships. Gordon stressed that while founders may think they're saving money by skipping legal setup, they are actually gambling with their company's future.Contract Structure and Legal AdviceGordon shared a cautionary tale about a problematic collaboration that should have been structured as a contractor relationship, highlighting how mislabeling business arrangements can lead to legal complications and disputes. He emphasized the importance of consulting lawyers to properly structure business relationships and avoid securities law violations when dealing with investors or partners. Gordon stressed that using AI to draft contracts instead of legal professionals can result in unintended consequences, and advised against giving up equity too early without proper legal advice.Business Structure and IP ProtectionGordon and Mary discussed the importance of having a proper business structure, separate business accounts, and protecting intellectual property. Gordon emphasized the need for written contracts with work-made-for-hire language for all employees and contractors, as well as early trademark registration to avoid potential conflicts. He shared a cautionary tale about a client who waited 13 years to register their podcast trademark, resulting in a lengthy and costly legal battle. They also touched on the risks of using AI-generated legal documents without proper guidance.Legal Advice for Startup SuccessMary and Gordon discussed the importance of hiring a lawyer for startups, emphasizing that legal advice can prevent significant financial losses. Mary highlighted the need for startups to have a marketing person, accountant, and lawyer on their team, as each plays a crucial role in the business's success. Gordon agreed with this perspective and expressed gratitude for the opportunity to share his insights. Mary mentioned she would provide Gordon's contact information and legal templates in the comments and encouraged attendees to book a call with her for further assistance.Easy Legal Templates: https://easylegaltamplates.comEasy Legal For Entrepreneurs (course/training with templates and expert guidance) https://easylegalforentrepreneurs.comThe Podcast, Blog & New Media Producer’s Legal Survival Guide (ebook) https://podcastlawbook.com Easy Legal For Podcasters (course/training with templates, guidance and community) https://easylegalforpodcasters.com Upcoming Workshops and Webinars for creators and entrepreneurs: How To Protect Your Podcast: Easy, affordable legal strategies without expensive lawyers! – Https://podcastlaw.net Legal Protection for Online Entrepreneurs, Coaches & Courses – Https://law4courses.comOwn Your Brand Before Someone Else Does! – Https://ownyourbrandnow.com

https://kleverstrategies.com/Natalie Krul from Klever Strategies talks about Using LinkedIn for LeadsWhy businesses should use LinkedIninding target prospects on LinkedInDetailsNatalie: Search capabilities depend on your LinkedIn plan (free, premium, or Sales Navigator)Natalie: Define your target audience using filters like demographics, geography, job titles, and keywordsNatalie: Focus on second and third-degree connections as they're warmer prospects due to mutual connectionsMary: Gave an example of looking for "founders or startups in the St. Louis Metro area"ConclusionDefine your ideal client profile before searchingUse LinkedIn's search filters to find relevant prospectsFocus on connections who are one or two degrees away from your networkDiscussion about how to approach prospects on LinkedIn without being pushy.DetailsNatalie: "Ditch the pitch" - approach outreach as relationship building rather than sellingNatalie: Ensure your profile speaks to your target audience before reaching outNatalie: Start with a personalized connection request without pitchingMary: Introduced the "3 I's" follow-up framework: Introductions, Invitations, and InformationNatalie: Endorsed Mary's approach, emphasizing providing value before sellingConclusionPersonalize connection requests without immediate pitchingFocus on building relationships first, then resultsProvide value through content sharing, introductions, or invitationsEngagement and follow-up techniques Natalie: Engage with prospects' content by liking and commenting on their postsNatalie: Endorse their skills to build goodwillNatalie: Follow up with valuable content relevant to their interests or pain pointsNatalie: Much of this engagement can be automated while still feeling personalMary: Emphasized that building relationships leads to customer loyalty and word-of-mouth marketingConclusionConsistent engagement is key to building relationships on LinkedInProviding value should precede any sales conversationsFocus on relationships first, then resultsLinkedIn Outreach Free Guide: Why Your LinkedIn Outreach Isn’t Working (And What to Do Instead): https://kleverstrategies.com/offers/#linkedinoutreachguideLinkedIn Outreach (book a clarity call): https://kleverstrategies.com/offers/#linkedinoutreachGet Your Smart Marketing System: https://kleverstrategies.com/smart-marketing-system/Connect with me on LinkedIn: https://www.linkedin.com/in/natalie-krul/

https://monumentalstrides.comTiffany Rawson from Monumental Strides talks about basic strategies for startupsWhat strategies should you have? Know your long term plan. Where do you see your company in 5 years? ten years? What are revenue & expense projections? How big is the team? But, importantly, you need to think about what is your Impact? On community, on industry, on your employees, on customers lives, etc. And, how is this business serving you, the Founder? Decisions made today should set you up for your future goals. And you need to be able to measure the effect of those decisions.How to really strategize all this? First, Dream big. You don't need to know how to get there, yet, just know what your longterm intentions are. For example, Tiffany wants to build her business to sell it, so she doesn't have her name in the name of the business. She sets up systems that can be duplicated by others. She builds a team, etc. so the business can operate sustainably without her. Things may shift & change over the years, but decisions will be made in terms of ultimately being able to sell the business. Know your longterm goal & apply it to current decision making. Second, write it down. Make it real.Then think about the shorter term things you have to do to meet the longterm goals: daily, weekly, quarterly, etc. It may be people systems. quantify your perspective. What's your business plan? Your service model? Your standard operating procedures (SOP)?Don't be afraid to change your vision. It should grow & evolve as your business grows & evolves. Pivoting is part of the startup journey. Look at plans frequently & revise if necessary.

Alfredo Matthew III from SPCC.1 talks about Revenue & Focus for StartupsStartup Success: Validation, Revenue, ProfitMary and Alfredo discussed key strategies for startups to succeed, emphasizing the importance of customer validation, revenue generation, and profitability. Alfredo highlighted the need for startups to focus on securing early customers, building a tiered service or product offering, and gradually increasing contract values. He stressed the significance of understanding break-even points and net profitability, warning that many businesses fail to cross the revenue chasm between $2 million and $5 million. Mary and Alfredo agreed that startups must validate their ideas, generate revenue, and ensure profitability to create a valuable business that can attract investors or be acquired.Business Connections and Startup OpportunitiesMary, representing BusinessRiff, met with Alfredo Matthew III from SPCC.1 to discuss potential business connections and opportunities. They briefly exchanged information about their respective organizations and discussed the benefits of booking a call with Mary for startup success. Mary expressed her goal of connecting startups with valuable resources and invited Alfredo to join future Stuck? Time to Improv! sessions.

https://www.linkedin.com/in/kenmiller84/Ken Miller from AIVAlution talks about How to Know When to Hire a V.A.Choosing Between Onshore and Offshore VAsKen explained the differences between onshore and offshore virtual assistants, noting that onshore VAs typically cost $20-25 per hour while offshore VAs cost $6-7 per hour. He advised that startups should hire a VA when they become overwhelmed by mundane, repetitive tasks, as this indicates they are running out of time to invest in their business. Ken emphasized his own experience running multiple businesses and the importance of recognizing when to delegate tasks to maintain business growth.Virtual Assistants for Task ManagementKen discussed the benefits of using virtual assistants (VAs) to handle repetitive tasks such as email management, social media, and calendar scheduling. He shared his experience with four VAs who have different skill sets and highlighted how they have significantly freed up his time. Ken explained that his executive VA, who has been with him for a while, handles multiple email inboxes and knows which emails require his attention, while also managing his calendar effectively.Virtual Assistant Hiring Best PracticesKen shared his experience with hiring virtual assistants (VAs) and managing access to his business accounts. He emphasized the importance of conducting thorough due diligence when hiring offshore VAs and suggested interviewing multiple candidates to build trust. Ken also highlighted the benefits of using VAs and artificial intelligence for business scaling, expressing regret for not embracing these tools earlier in his entrepreneurial journey. Mary encouraged startups to leverage Ken's advice for success and invited viewers to book a call with her at BusinessRiff.com for further assistance.

C. J. Gilbert from Jungle Studios talks about website essentials for StartupsStartup Website Goals DiscussionMary and CJ discussed the importance of setting clear goals for a startup's website, with sales being a common objective. CJ emphasized the need to consider what the website should achieve for both the business and its customers, highlighting the value of including educational resources, information, and forms. They also touched on the process of creating and sharing content across platforms like Facebook, LinkedIn, and YouTube.Domain and Website Strategy DiscussionMary and C discussed the importance of selecting a domain related to the company and creating an ideal customer profile to target effectively. They explored the technical aspects of building a website, such as determining the website's purpose, considering e-commerce capabilities, and deciding on additional features like membership programs or protected content areas.Benefits of Hiring Professional Web Developers https://jungle-studios.com/meet-cjC advises that while building a website oneself is possible, hiring a professional is often beneficial, as a poorly designed website can negatively impact perceptions of a business's professionalism. They emphasize the importance of choosing a web developer with whom one can build a good relationship, ensuring they provide necessary training and access to backend systems. Mary and C agree that while tools like Canva and YouTube tutorials can be helpful, they are not substitutes for working with a skilled web developer who understands internet marketing.Startups' Website Control StrategyMary discussed the importance of startups focusing on their own websites as the primary online asset they can fully control. She emphasized that while having a presence on other platforms is valuable for reaching potential customers, these platforms ultimately belong to someone else. Mary advised startups to use their websites as a hub to bring people back to their own network and email list for direct communication.Website Best Practices for StartupsCJ Gilbert from Jungle Studios discussed the importance of regularly updating and backing up websites, emphasizing the need for fresh backups and security fixes. He highlighted that a common mistake startups make is focusing on aesthetics over clear messaging, and he noted that websites are dynamic, allowing businesses to adapt as they grow. CJ also advised startups to create a basic website with their picture, contact information, and answers to clients' main questions. Mary Scott from Business Riff encouraged startups to book a call for further support and concluded the segment.- FREE GIFT - CJ's Video Course - Make Your Website Work For You! - https://www.mywebsitesafari.com/CJ’s Resources for You & Your Network:https://jungle-studios.com/meet-cj

https://earnd.coRandy Lieberman from Earnd talks about R&D Tax credits for StartupsStartup Tax Credits for InnovationMary Scott from Business Riff welcomed Randy Lieberman from Earned to discuss research and development tax credits for startups. Randy explained that these tax credits are stimuli promoting innovation in the United States, covering work from ideation to testing done by employees or contractors. He clarified that the credits can be applied against taxes, including payroll taxes, to stimulate innovation and competitiveness.Tax Credits for Pre-Revenue CompaniesRandy explained that companies can carry over tax credits for 20 years and use them to offset payroll taxes, even for pre-revenue companies. He clarified that these credits apply to wages paid to developers, independent contractors, and cloud development efforts, particularly in AI and software development. Mary understood that these credits could be valuable for companies in their fifth year of operation when profits are likely to be high.Research Credits Application ProcessRandy explained the process for applying research credits, which involves meeting with companies to assess their qualified research projects in hard sciences like AI, computer science, engineering, physics, chemistry, and biology. They help companies calculate expenses, document efforts, and coordinate with CPAs for filings, with the added benefit that companies no longer need to capitalize expenses over five years due to recent legislative changes.Startup Tax Credits and IP ProtectionMary and Randy discussed the importance of research and development tax credits for startups and emphasized the need for employment agreements with employees and independent contractors to protect intellectual property. Randy highlighted the significance of making structuring decisions early to ensure investments are well-placed and intellectual property rights are secured. Mary encouraged startups to book a call with her for further assistance and mentioned that they would provide information about Randy's company for interested parties.What are R&D Tax Credits and How Do They Work. https://www.earnd.co/what-are-rd-tax-credits-and-how-do-they-work/This article is purposely presented in a Q&A format for easy navigation. I have also attached a sector-specific Insight focused on the Software and Technology sector as an example. We have Insights focused on other industry sectors available too, covering Aerospace & Defense, Agriculture, Consumer Packaged Goods, Energy, Manufacturing, Material Science, MedTech, and Transportation. In my Nolodex profile, I have a brochure detailing my company mission, value proposition, and several customer success stories.

https://blackdogventurepartners.com/Scott Kelly from Blackdog Venture Partners talking about what investors want.Mary Scott interviewed Scott Kelly from Black Dog Venture Partners to discuss investor pitch preparation. Scott emphasized the importance of matching the right investors to the startup's stage and having complete documentation ready. He outlined the different stages of investment, from pre-seed to growth capital, and explained the key components of a pitch deck, including the problem being solved, solution, pricing, team, exit strategy, and funding ask. Scott also mentioned that Black Dog Venture Partners focuses on technology, software, cybersecurity, and AI companies.You can find our startup tools including Pitch deck template here: https://drive.google.com/drive/folders/1Xv9J6L78iIZQDpLGqwyLe4aSMuRDy9Wx?usp=drive_linkWebsites https://vcfastpitch.com/ https://emergingmanagerspodcast.com/Social Media https://www.linkedin.com/in/blackdogceo/ https://x.com/BlackDogCEO https://www.instagram.com/blackdogceo/

Cristina Imre from Quantum Wins talking about moving fast in today's AI market.AI Strategy Integration InsightsMary and Cristina discussed the importance of integrating AI strategically, emphasizing that many companies have rushed into AI without proper planning, leading to poor outcomes. Cristina highlighted that small players now have an opportunity to outperform larger companies if they adopt the right strategies, focusing on shipping signals rather than just features. She explained that signals come from user interactions and provide meaningful insights, which are crucial for success in the AI landscape. Mary agreed, stressing the need for careful consideration and verification of AI outputs.AI Startups: Focus on SpecificsMary and Cristina discussed the approach startups should take when developing AI solutions. Cristina emphasized the importance of focusing on a single specific pain point for a small, well-defined audience rather than creating complex AI platforms. She suggested starting with agile sprints and testing for traction before investing heavily in development. Mary agreed, adding that AI should be viewed as a tool designed for a specific purpose rather than a general solution, and highlighted the potential for startups to create niche, feature-specific applications that can complement existing platforms.AI Strategy and Team AlignmentCristina and Mary discussed the importance of using AI effectively in business, emphasizing the need for coordinated efforts and clear KPIs to avoid waste and ensure success. Cristina highlighted the significance of aligning teams, setting measurable goals, and understanding market needs, while Mary stressed the importance of strategic planning and avoiding premature launches. They agreed on the value of learning from problem-solving experiences to tackle new challenges, and Cristina offered to answer any further questions from the audience.Connect with Cristina LinkedIn https://www.linkedin.com/in/cristinaimre/YouTube https://www.youtube.com/@CristinaImreOfficialTech Leadership Lab: https://www.youtube.com/@TechLeadershipLab

Podcast host, Mary Scott, gives practical tips on how to pitch your idea/product/service in a clear & compelling way. Very short & sweet.https://businessriff.com

https://madestl.comRachel King from MADE Makerspace will talk about maker spacesPrototyping Services at Made STLMary and Rachel discussed the importance of prototypes for startups and the services offered at Made STL, a makerspace in St. Louis. Rachel explained that Made STL provides a variety of equipment and classes for members to create prototypes, including 3D printing, lasers, textiles, wood, and metal shops. They also offer community classes for non-members and host social events, such as Delish on Del Mar, every third Friday. Mary encouraged viewers to visit Made STL for their prototyping needs and mentioned that Startup Week would be a good time to stop by. https://www.facebook.com/MADEStLouis

https://fearless-accounting.comHailey Phillips from Fearless Accounting talks about basic accounting for startupsStartup Accounting Best PracticesMary and Hailey discussed essential accounting practices for startups. Hailey emphasized the importance of separating personal and business finances by opening a separate business bank account and using distinct bank cards. She also stressed the need for early cash flow tracking using tools like QuickBooks or Excel to project future success and monitor business goals. Mary added that investing money into the business should be categorized separately as a "loan from owner" to track returns on investment.Tax Tips for Small BusinessesHailey discussed common tax mistakes made by small business owners, emphasizing the importance of early tax planning and seeking professional help. She advised business owners to work with accountants familiar with their industry to maximize deductions and avoid penalties. Hailey also recommended regular financial check-ins, using automated tools like QuickBooks, and digitizing receipts to simplify bookkeeping. Mary agreed on the importance of having a marketing person, an accountant, and a lawyer on a startup's team.

Liz Johnson from Mountain View Marketing talks about basic branding for startupsStartup Branding Strategies and CostsMary Scott interviewed Liz Johnson from Mountain View Marketing to discuss branding for startups. Liz explained that a successful brand is engaging, effective, and consistent, with consistent branding across all platforms potentially increasing revenue by 23%. She outlined key components of branding, including value propositions, logo, tagline, and color palette, emphasizing the importance of scientific color selection and consistent brand personality. Liz also shared that a professional branding package can cost between $3,395 and $12,000, and offered advice on authenticity, transparency, emotional connection, and platform selection for branding efforts.For 22 years Mountain View Marketing has helped our clients brand effectively and reach or exceed their business growth goals. Serving solopreneurs through companies with 200 employees in all verticals nationwide—we’re proud that 98% of our business comes from referrals. I’m a strong proponent of collaboration and would like to learn about your business. Let’s connect and schedule a 1-1. Liz Johnson, President & Principal Consultant, Mountain View Marketing, Helping You Reach New Heights, 540.675.1201, [email protected], https://www.linkedin.com/in/mvmarketingliz/, https://mountainviewmarketingllc.com/.

https://dongleasonconsulting.com/Don Gleason from Don Gleason Consulting talks about Unreasonable Engagement: How Startups Can Win by Doing More Than ExpectedUnreasonable Engagement in ConsultingMary and Don discussed the concept of "unreasonable engagement" in consulting, inspired by Will Guidara's transformation of a struggling restaurant into the world's top one through "unreasonable hospitality." Don explained that this approach involves leading with curiosity rather than judgment, asking questions to understand clients' needs and challenges, and providing solutions tailored to their unique situations. He emphasized that this method, which he applies to consulting for startups, focuses on giving clients more than they expect and avoiding preconceived notions about their businesses.Flooring Company's Language Label SuccessDon shared a success story about a flooring company that improved its market position by implementing a unique labeling system in multiple languages, which helped reduce mistakes and increase margins from 4% to the desired 10-12%.Market Research for Startup SuccessDon and Mary discussed the importance of market research for startups, emphasizing the need to identify and address customer pain points. They highlighted the importance of understanding the market's needs and delivering results rather than focusing solely on the process or tool. Don shared his experience of creating a software tool for consultants, which was developed after extensive market research and feedback from potential clients. They concluded that startups should prioritize customer needs and be flexible in their execution strategies.Teamwork and Course Correction in EntrepreneurshipDon Gleason shared his sailing analogy to emphasize the importance of course correction and teamwork in entrepreneurship, highlighting that successful navigation requires adjusting to changing conditions and involving the team for better outcomes. He also introduced a personal principle of waiting for the right moment to address important conversations, comparing it to navigating shallow waters. Mary Scott encouraged startups to engage with Don for further insights and invited listeners to join future sessions for more advice on success.Consulting Software: https://www.kingdomgrowthengine.com blog: “Unreasonable Consulting” – The Remarkable Power of Giving People More Than They Expect https://www.linkedin.com/pulse/unreasonable-consulting-don-gleason-mba-72gte

https://blkunicrn.comJoshua Blackwell from BLK UNICRN talks about immersive marketing experiencesImmersive Experiences for Sales EnablementMary Scott interviewed Josh Blackwell from BLK UNICRN about immersive experiences, which combine technology, storytelling, and interactivity to create engaging audience participation. Joshua explained that immersive experiences can take various forms, including virtual reality, augmented reality, and location-based activations, and provided examples such as sales enablement training and interactive slide decks for startups. He highlighted how these experiences can help sales teams understand customer pain points and create memorable investor presentations, emphasizing the importance of capturing attention within the first 13 seconds.Next stepsStartups to consider incorporating immersive experiences into their marketing toolkit.Startups to explore the possibility of creating immersive slide decks for investor pitches.Interested parties to contact Josh Blackwell from Black Unicorn for more information on immersive experiences.Startups interested in improving their chances of success to book a call with Mary Scott at https://businessriff.com

https://firstinsights.comLon Taylor from First Insights talks about the Why & How of UX Market ResearchUX Research for Startup SuccessMary Scott discussed the importance of user experience (UX) and customer experience (CX) research for startups with Lon Taylor from First Insights. They explored why such research is crucial, including understanding user needs, validating target markets, and ensuring product relevance. Lon suggested using qualitative research methods like interviews and surveys, emphasizing the value of depth and detail in user feedback. He also highlighted how UX research can help startups save time and money, attract funding, and refine their offerings.Market Research for Startup SuccessMary and Lon discussed the importance of market research for startups, sharing examples of projects that failed due to lack of user testing and proper execution. Lon emphasized the value of usability testing and case studies, even for companies with significant investments. They agreed that Lon would provide a one-page guide for startups on market research, which Mary would share with her audience.UX Research Tips for Startups PDF https://businessriff.com/documents/2025/07/ux-research-tips-for-startups.pdf/

Donna Loeffler from Mind Your Heart Marketing talks about Messaging for Engagement Mary and Donna discussed the critical role of clear and effective messaging for startups, with Donna sharing her foolproof elevator pitch formula and custom GPT tool for message refinement. They explored the importance of specific language, painting vivid pictures, and focusing on target audience problems. Donna also highlighted the value of message testing and feedback, mentioning her monthly workshop where participants can practice their pitches in a supportive environment.Donna emphasized the need to be specific, use language that paints a picture, and focus on the biggest problem of the target audience. She introduced her "foolproof elevator pitch formula" and a custom GPT tool to help refine messages. They also talked about the value of testing and tweaking messages, as well as getting feedback from potential customers. Donna mentioned her monthly "What to Say" workshop where participants can practice their elevator pitches in a safe environment.https://donnaloeffler.com

George Ochieng Adongo from ATS talks about Funding Challenges for StartupsStartup Funding and Investor ChallengesMary and George discussed challenges startups face in securing funding, with George highlighting location as a significant barrier due to investor blacklists in certain regions. He advised startups to focus on investors in the US for easier due diligence and emphasized the importance of a diverse, experienced, and trustworthy team to attract investors. George also stressed the need for startups to clearly define their funding needs, passion for their project, and expected timeline for return on investment, suggesting a preference for a longer-term approach over quick exits.Discovery call: https://calendly.com/preferredmotivators/30minConnect on X: @GeorgeAdon96301

https://www.barbaradaoust.comBarbara Daoust from Success Mindset talks about Avoiding ProcrastinationOvercoming Procrastination StrategiesMary and Barbara discussed strategies to overcome procrastination, highlighting that the brain often defaults to familiar neural pathways due to fear and energy conservation. Barbara emphasized the importance of awareness and "brain hacks," such as stepping into fear and resistance, to break out of comfort zones and avoid procrastination. She also referenced techniques like the Mel Robbins 5-4-3-2-1 method to counteract rationalizations and excuses. Mary noted that procrastination can be particularly harmful for startups by hindering client acquisition and revenue generation.Transforming Habits Through AwarenessBarbara discussed her approach to habit change, focusing on transforming two habits at a time over a 30-90 day period. She shared specific techniques including using visual cues like glasses and paper clips to track progress, and relabeling exercise time as business meetings to avoid social commitments. Barbara emphasized the importance of awareness and immediate action, noting that simply saying "do it later" would trigger her to complete tasks immediately, even if she was in a hurry.Accountability and Cognitive Health StrategiesBarbara discussed the importance of commitment and accountability in achieving personal goals, emphasizing the value of having an accountability partner or coach. She highlighted the benefits of stepping outside one's comfort zone and the joy of completing tasks, while Mary suggested delegating tasks when needed. Barbara shared her experience with mindfulness apps and brainwave entrainment for managing the inner critic, and both speakers agreed on the importance of daily challenges and new experiences to prevent Alzheimer's and boost cognitive health.Success Mindset Group https://www.facebook.com/groups/successmindsetmastery4u

https://thedebmethod.com/goalswithdeb/Debra Eckerling from The D*E*B Method talks about Mission and Tagline for Startups.Crafting Effective Mission StatementsDebra and Mary discussed the importance of mission statements for startups and businesses. Debra explained that a mission statement should be concise and align with personal goals and passion. She suggested using brainstorming techniques and creating a tagline to effectively communicate the mission. Debra emphasized the role of passion in defining one's mission and provided tips on simplifying and focusing mission statements.Mission and Tagline for StartupsMary and Debra discussed the importance of having a clear mission and tagline for startups to succeed. Debra emphasized the need to know oneself and one's business thoroughly, as this serves as a compass for decision-making and attracts opportunities. They agreed that involving the team in the process of defining the company's mission and tagline can enhance productivity and alignment. Mary encouraged startups to book a call with her to further their success.Next stepsStartups to define their mission statement and tagline, ensuring they are concise and authentic.Startup teams to engage in brainstorming sessions to develop and refine their company's mission and tagline.Startup leaders to encourage team members to create individual mission statements and taglines for their roles within the company.Entrepreneurs to practice "directed journaling" for 15 minutes, 3-5 times, to explore their passions and next steps for their business.Startups to evaluate opportunities against their mission statement to ensure alignment before pursuing them.website: https://thedebmethod.com 52 Secrets for Goal-Setting and Goal-Getting: https://www.amazon.com/52-Secrets-Goal-Setting-Goal-Getting-Focused/dp/168481717X/ Your Goal Guide: https://www.amazon.com/Your-Goal-Guide-Planning-Achieving/dp/1642501506?ref_=ast_author_dp LinkedIn: https://linkedin.com/in/coastbunny YouTube: https://youtube.com/@thedebmethod

http://theartofrelationshipping.com/Michelle Hoffmann from The Art of Relationshipping talks about How to have a good relationships with your Co-Founder, Banker, IT personBuilding Strong Team AlignmentMary and Michelle discussed the importance of building strong relationships with team members and co-founders to ensure alignment with a business's mission and vision. Michelle emphasized the need to acknowledge and balance individual strengths and weaknesses, highlighting her book "The New Management BluePrint" as a resource for achieving this. She advised acknowledging team members' values and ensuring everyone understands their role in achieving the business's goals, which leads to personal and team success.Adapting Communication for Diverse AudiencesMary and Michelle discussed the importance of adapting communication styles to different audiences, such as co-founders, bankers, and IT professionals. Michelle emphasized the value of understanding and respecting diverse perspectives and skills, and advised against attempting to fit others into roles outside their expertise. They also explored the dynamics of professional and personal relationships, highlighting the need for open communication and the avoidance of "future casting" to truly understand others. Mary encouraged attendees to book a call with her for further support and to join the next session.The New Management BluePrint: https://www.amazon.com/gp/product/B086P8HWCW/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0Website: https://Theartofrelationshipping.comFacebook: https://www.facebook.com/Relationshipping101Instagram: https://www.instagram.com/theartofrelationshipping/Twitter: https://https://twitter.com/MishhoffmannLinkedIn: https://www.linkedin.com/in/michellebroslerhoffmann/

https://www.cortexstl.org/sq1/Ben Molina from Square ONE talks about boot camps, incubators and accelerators for StartupsStartup Programs: Boot Camps, Incubators, AcceleratorsMary Scott interviewed Ben Molina from Square One to discuss the differences between boot camps, incubators, and accelerators for startups. Ben explained that incubators are for idea-stage businesses, accelerators for established businesses seeking rapid growth, and boot camps fall in between, offering support for already established businesses that need to grow. He described Square One's programs, Square One Ignite and Square One Boot Camp, which provide guidance on market validation, business fundamentals, and pitch deck development. Ben mentioned that Square One's programs have fees but offer scholarships, and he highlighted the supportive St. Louis small business ecosystem. Accelerators have no fees & provide funding in addition to education & other opportunities, however it is highly competitive to get into one. Mary encouraged viewers to find help at their libraries to research local programs and join pitch events like Pitch STL.

https://suzanneshpall.comSuzanne Shpall from Suzanne Shpall Consulting with advice on where to spend the first money on your new business.Startup Fund Allocation StrategiesMary and Suzanne discussed the challenges and strategies for startups when allocating their first funds. Suzanne emphasized the importance of focusing on activities that validate product-market fit and drive traction, such as creating a minimum viable product (MVP) and conducting market research. She introduced the "3 S's" framework—Structure, Safety, and Signage—to guide early spending decisions. Mary highlighted the value of boot camps and strategic partnerships for skill gaps, while Suzanne recommended free resources like Sparktoro for market research. They also stressed the necessity of legal and operational setup, insurance, and a strong online presence for credibility and scalability. TO DO NEXT:Startups to prioritize spending on validating product-market fit or directly driving traction.Startups to invest in creating a Minimum Viable Product (MVP) for testing with real customers.Startups to focus on strategic marketing, key hires, or tech improvements that shorten the path to sustainable revenue.Entrepreneurs to consider attending startup business boot camps or workshops to gain necessary skills.Startups to conduct market research and test potential customers for product validation.Entrepreneurs to utilize free resources like Sparktoro for social listening and demographic insights.Startups to set up proper business structure, including legal entity, basic contracts, and accounting systems.Product-based startups to allocate budget for insurance, quality testing, and regulatory compliance.All startups to create a clear and informative website explaining their business and unique value proposition.Book a free call with Mary Scott https://calendly.com/businessriff/15min

http://www.traverstraining.com/Rhonda Travers from Travers Training on Attracting TalentStartup Talent Attraction StrategiesMary and Rhonda discussed attracting talent for startups, focusing on the employee lifecycle from hiring to retirement. Rhonda emphasized the importance of a clear digital presence, particularly on LinkedIn, to attract Gen Z candidates who expect instant gratification. She advised startups to clearly communicate their purpose, mission, and values across all platforms. Mary noted that for many startups, the first hire might be a virtual assistant or someone to create the website, and Rhonda agreed that a professional LinkedIn profile should be a priority before building a website.Optimizing Virtual Assistant Hiring PracticesMary and Rhonda discussed hiring practices, focusing on the importance of clearly defining roles, expectations, and purposes for virtual assistants or any new hires. Rhonda emphasized the need for documented job descriptions, structured interview processes, and behavior-based questions to ensure alignment between the candidate's skills and the organization's needs. She highlighted common mistakes, such as impulsive hiring and lack of clarity, which can lead to poor hiring decisions and employee turnover. Mary acknowledged these points and expressed interest in developing targeted interview questions. Rhonda offered to have a strategy session with any viewer to further discuss interview design and action items.Book a free session with Rhonda https://calendly.com/traverstraining/30minBook a call with Mary https://calendly.com/businessriff/15min

Daniella Tedesco fromNextRound, Bespoke Impact Philanthropy talking about a new way of funding startups.Mary Scott interviews Daniella Tedesco from Next Round Philanthropy about their innovative funding model that combines philanthropy with startup investments. The donor-advised fund model allows investors to make tax-deductible contributions that are converted into equity investments in early-stage startups, particularly in life sciences and climate tech. Daniella explains that they typically focus on seed to Series B funding with grants ranging from $100,000 to $1 million, benefiting both startups and donors through charitable giving.This is "Cause-based Funding" The donation/investment essentially works like a grant, and the Fund doesn't make money until the startup founder makes moneyLinks for Daniella Tedesco:Website: https://nextroundphilanthropLinkedIn: https://www.linkedin.com/company/next-round-philanthropy/posts/?feedView=allLinkedIn: https://www.linkedin.com/in/daniella-tedesco/Email [email protected]

https://businessriff.com https://www.slpl.org/ptrc-2/Eleanore Chadderdon from the St. Louis Public Library talks about Patent and Trademark Resources for StartupsLibrary Resources for EntrepreneursMary Scott introduces Eleanore Chadderdon from the St. Louis Public Library as the guest speaker for the session. The topic of discussion is the resources available at public libraries for entrepreneurs, specifically focusing on patents, trademarks, and other intellectual property. Mary emphasizes that the library is an underutilized resource for startups and expresses her excitement about sharing this information with the audience.Intellectual Property for EntrepreneursEleanore Chadderdon, a librarian from the St. Louis Public Library, discussed the importance of intellectual property for entrepreneurs, focusing on trademarks, patents, copyrights, and trade secrets. She explained that trademarks protect brands, logos, and slogans, and registration with the USPTO provides additional legal protection. Eleanor emphasized that librarians can guide individuals through the process of protecting their intellectual property by providing resources and directing them to the USPTO's website. She also advised that while hiring an attorney is recommended, there are free legal resources available, such as the USPTO's patent pro bono program and law school clinics.https://www.slpl.org/ptrc-2/

https://conversionalchemy.net/Chris Silvestri from Conversion Alchemy talks about the Messaging Gap for StartupsAligning Messaging With Audience NeedsMary and Christopher discussed the messaging gap that many startups face, where they focus on their product or internal knowledge rather than aligning their messaging with their audience's needs and motivations. Christopher explained that effective messaging should match the conversation prospects are having when they encounter a company's materials, emphasizing the importance of addressing pain points and unique qualifications to solve problems. He introduced a matrix with four quadrants to illustrate the ideal position of having both a strong point of view and alignment with audience needs, achieved through customer research.Journey From Software to CopywritingChristopher shared his journey from software engineering to full-time copywriting, highlighting his interest in decision-making processes and B2B environments. He emphasized the importance of understanding customers and their language, especially for startups, and suggested using AI to simulate ideal customers when conducting limited customer research. Mary and Christopher discussed the value of customer research and effective messaging, and Mary encouraged startups to book a call with her for further assistance.https://www.linkedin.com/in/christophersilvestri

https://maikosakai.comhttps://businessriff.com Maiko Sakai from Airtight Concepts talks about Using Quizes to Generate Leads for StartupsQuiz Design Strategies for StartupsMary and Maiko discussed the differences between quizzes and surveys, emphasizing that quizzes focus on the user's experience while surveys focus on organizational data. Maiko advised startups to create engaging quizzes tailored to their business model, suggesting educational quizzes for SaaS companies and product recommendation quizzes for physical product startups. She recommended talking to potential customers to understand their needs and using 7-13 questions to create distinct archetypes. Maiko also advised against intuitive quiz creation processes and recommended starting from the desired outcomes, using the MECE (Mutually Exclusive, Collectively Exhaustive) concept to ensure comprehensive and non-overlapping results.Quiz Project Collaboration DiscussionMary and Maiko discussed Maiko's expertise in creating quizzes and audits for startups, with Mary expressing interest in hiring Maiko for a quiz project. Maiko offered to provide a PDF blueprint and conduct a quick audit, emphasizing the importance of clear communication and collaboration.Free 10-Step Quiz Creation Blueprint: https://maikosakai.com https://linkedin.com/in/maikosakai https://x.com/maikosakaibiz https://threads.net/maikosakaibiz

Maartje van Krieken from The Chaos Games Consulting talks about 'turning business chaos around"The main topic of their discussion was to provide tips to startups on how to prioritize and increase productivity amidst chaos.Decision-Making Hygiene in StartupsIn the meeting, Mary and Maartje discussed the importance of decision-making hygiene in startups. Maartje emphasized the need for clear decision-making frameworks, such as the Stanford method, to avoid biases and make informed decisions. She also highlighted the importance of understanding stakeholders' decision-making processes and tailoring pitches accordingly. Mary agreed, noting that startups often struggle with focus and the need for multiple pitch decks. Maartje offered her services as a mentor for further guidance, and Mary encouraged startups to reach out to her for support.They also discussed the importance of decision-making hygiene in startups, with Maartje emphasizing the need for clear decision-making frameworks and understanding stakeholders' decision-making processes. Mary agreed, noting that startups often struggle with focus and the need for multiple pitch decks, and Maartje offered her services as a mentor for further guidance.