Superfly Sessions

We’re joined by Becky and Fallon, Co-Founders of Pink Banana Marketing, for this episode of The Superfly Sessions.In this conversation, we dive into how two university friends made the bold decision to build their own marketing agency from scratch, choosing entrepreneurship over the corporate path.From growing their brand on Instagram during lockdown to scaling their business and stepping into their next chapter, they share the realities of starting young, building confidence, and backing themselves when it mattered most.It’s an honest, inspiring conversation about taking risks, learning on the go, and creating opportunities instead of waiting for them.If you’re building something of your own or thinking about it, there’s a lot to take away from this one. Hosted on Acast. See acast.com/privacy for more information.

This week on Superfly Sessions, we’re joined by James Green, Founder of Green & Green Mortgages.James shares his incredible journey from being a young professional rugby player at Hull KR to stepping away from sport and building his own successful mortgage business.At just 20 years old, James’ rugby career was taking off — but life had other plans. In this episode, he opens up about the reality of changing direction, starting from scratch, and what it really takes to build a business in the competitive property and finance industry.We also dive into:→ The mindset shift from athlete to entrepreneur→ Lessons learned from building a client-first business→ Helping first-time buyers navigate the property market→ The ups and downs of running your own company Hosted on Acast. See acast.com/privacy for more information.

In this episode, we sit down with Bradley Nolan, founder of a North-based design and build studio working across the UK in workplace, education, retail and hospitality.Bradley shares the real story behind building a creative business - from the highs of landing exciting projects to the tougher moments that come with running a studio, leading a team, and navigating an ever-changing industry.We talk about:- Building a design studio without playing it safe- Why personality matters more than perfection- The realities of growing a small creative team- The ups, downs and lessons from nearly five years in business- How the design industry is changing and where it’s headingIf you’re a founder, designer, or anyone building a creative business, this is an honest conversation about staying true to your vision while growing something sustainable. Hosted on Acast. See acast.com/privacy for more information.

This episode features Allison’s return to the mic for a brutally honest — and often ridiculous — deep dive into the strangest, funniest, and most shocking moments from her career in HR. From frozen asses and rogue delivery drivers to raw chicken revenge and cyber sabotage, Allison and the team peel back the curtain on the side of HR the public never sees. It’s part therapy, part horror show, and all too real. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we sit down with Martyn Pace, founder of Set the Pace and a personal trainer with over 20 years of experience in the fitness industry.Martyn shares his insights on:💡 How AI is reshaping the PT industry and what it means for trainers and clients.💊 The rise of Ozempic - is it a breakthrough or a band-aid?⚖️ The reality of balancing business and life after two decades in fitness.This episode is packed with honesty, experience, and forward-thinking conversation for anyone interested in fitness, entrepreneurship, and navigating change in a fast-moving world. Hosted on Acast. See acast.com/privacy for more information.

Want to build a marketing agency? Start here.In this episode of Superfly Sessions, Ellie and Lily interview the founders of Superfly, Nick and Charlie, to uncover what 12 years of running a creative agency really looks like.They break down the biggest lessons, mistakes, and mindset shifts they’ve had while growing Superfly from nothing - as two brothers, with no roadmap. Learn:- How they landed their first clients- What actually drives agency growth- How they divide roles as co-founders (and siblings!)- How marketing has evolved - and what’s next for the industryThis episode is packed with insights for anyone running, building, or dreaming of launching their own agency. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Superfly Sessions, we sit down with Marc Rhodes - marketing expert, agency owner, and all-around creative thinker - to dive into the real stories behind building a brand, navigating career shifts, and staying passionate in a fast-paced digital world. Marc opens up about his unexpected path into marketing, lessons from building an agency, and how to bring true creativity into business strategy. If you’re a marketer, founder, or creative, this one’s packed with relatable moments and practical takeaways. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Superfly Sessions, we’re joined by Emma Dalrymple, Chief Executive of Hull and East Yorkshire Mind, and Kate Carroll, Head of Charity & Community at Nisa and Co-Oprative and Chair of the Board at Mind.Emma opens up about her journey from admin manager to CEO - and how crippling imposter syndrome nearly stopped her from applying. From sleepless nights and self-doubt to running one of the largest local Mind branches in the UK, this is a powerful conversation about growth, leadership, and the importance of believing in your own potential.We also talk:- What it’s really like being a woman in leadership- How charity work often starts by accident - and becomes a calling- The emotional impact of growing and sustaining a community-focused organisation- Why it’s okay to not have it all figured outWhether you’re navigating your own career growth or need reassurance that you’re not alone in feeling overwhelmed - this episode will leave you feeling seen, inspired, and energised. Hosted on Acast. See acast.com/privacy for more information.

This episode features Henry Beercock’s candid account of his journey toward personal and professional growth. From confronting and overcoming alcohol addiction to adopting a plant-based lifestyle and achieving significant weight loss, Henry shares the pivotal moments that reshaped his approach to health and well-being. Additionally, he discusses his decision to leave the security of his family’s business to establish his own venture, navigating the complexities of entrepreneurship with purpose and determination. Join us as Henry reflects on the challenges he faced and the lessons he learned while building a life aligned with his values. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Superfly Sessions, Lily, Rachel, Holly, and Ellie dive into the top marketing trends you need to know for 2025. From rebranding strategies to social selling tips, we explore the shifts happening across the marketing world and how you can stay ahead of the curve.What we cover:- The future of branding in 2025- How social selling will change the game- Emerging trends in content and engagement- Predictions for platform strategies and more!Whether you’re a marketer, business owner, or just looking to stay in the know, this episode is packed with insights to help you navigate the fast-paced world of marketing in the year ahead.Enjoy this episode! Hosted on Acast. See acast.com/privacy for more information.

This episode, we’re joined by Ellie, Lily, and Emma to break down the art of personal branding.Over the last few months, all three have built a strong following on LinkedIn - and they’re sharing exactly how you can do it too.We dive into:- The secrets of high-impact copywriting- Creating engaging content that actually gets noticed- The best strategies to grow your audience and boost engagementWhether you're just starting out or looking to level up your personal brand, this episode is packed with actionable tips you don’t want to miss. Hosted on Acast. See acast.com/privacy for more information.

Louis, founder of Surprise Shirts, took a leap at just 16 to create a multi-six-figure business. Now at 20, he’s not only running a successful family business but also proving that passion and hard work can turn any idea into reality.In this episode, Charlie and Nick are joined by Louis to talk about how he started Surprise Shirts, a company born from his love of football shirts. Louis shares the challenges, setbacks, and wins he’s experienced along the way, and how he grew the business despite early doubts from even his own teacher. Hosted on Acast. See acast.com/privacy for more information.

Nick and Ellie are back with Jeni Cornwall, Head of People at Eden Mobility, and Alison Lambert MCIPD, Founder of The HR Guru, for Part 2 of this fascinating discussion on generational dynamics in the workplace.This time, we’re focusing on the generations that paved the way - Boomers, Gen X, and the Silent Generation. We dive deep into their influence on workplace culture, the values that shaped their approach to work, and how their legacy impacts today’s workforce.From exploring their work ethic and adaptability to understanding how leaders can bridge the gap between tradition and innovation, this episode is packed with actionable insights and valuable lessons for any business leader.Catch Part 2 now and discover how to lead with wisdom, modernity, and a deeper appreciation for what each generation brings to the table! Hosted on Acast. See acast.com/privacy for more information.

Nick and Ellie are joined by Jeni Cornwall, Head of People at Eden Mobility, and Alison Lambert MCIPD, Founder of The HR Guru, for an insightful discussion on navigating generational dynamics in the workplace.In this episode, we dive into the pros and cons of having Gen Z in the workforce, exploring their unique demands and expectations. We also uncover how Millennials perceive and approach managing this dynamic generation, sharing fresh perspectives on the challenges and opportunities of leading in a multi-generational environment.Whether you're a CEO, Founder, or team manager, this conversation is packed with actionable insights to help you upscale, innovate, and better connect with the future of work.Plus, this episode is just the beginning! We went so in-depth that a second part focused on managing the rest of the generations will drop on 29th January 2025—stay tuned! Hosted on Acast. See acast.com/privacy for more information.

In this episode, we sit down with marketing expert Mike Jessop to explore the ever-changing world of marketing. Mike shares his journey into the industry, offering valuable advice for those looking to start their careers. We also dive into the key differences between in-house and agency roles, how marketing has evolved over the years, and the growing impact of data on the industry.The conversation touches on the power of social media in creating trends, how platforms have changed from then to now, and the role AI is playing in shaping the future of marketing. We also explore the potential challenges and ethical considerations AI might bring to the table.AI Tool which Mike talks about: https://www.bland.ai/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, we chat with Jess, who shares her incredible journey through life, career, and family. From her career growth strategies to navigating the challenges of IVF and preparing for a baby, Jess opens up about what it takes to balance a demanding job and parenthood.We dive into topics like the pressures of being a parent, the emotional and practical challenges of IVF, and how both mums and dads can navigate the highs and lows of family life. Jess also shares insights on staying present in both work and home life and one tip that can make parenting just a little bit easier. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Nick and Rachel sit down with Rachel Klein, Digital Marketing and Content Manager at Hull's biggest entertainment arena, Connexin Live. Rachel takes us through her incredible marketing journey, from her time at Superfly (yes, she used to work with us!) to becoming a client—a full-circle moment! 🎉Known for her viral TikTok strategies and knack for creating engaging content, Rachel shares her top tips and tricks for going viral, building a brand, and navigating the fast-paced world of digital marketing. Tune in for a fun and insightful conversation packed with actionable advice and a behind-the-scenes look at her creative process. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we sit down with Rich as he shares his journey from education to fashion, hard sales, and ultimately finding his passion in marketing. We discuss his personal and professional challenges, including the heart-breaking loss of both his parents, and how these experiences shaped his path to success. Tune in for an inspiring conversation on resilience, career growth, and Rich's mission to make a difference in the marketing world. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Superfly Session Podcast, we are joined by Meg Holloway from The Joy Project as she shares her personal journey with ADHD. Together, we explore her realization of having ADHD, the path that led her to become a coach, and the future of ADHD conversations. We also dive into the recent rise of ADHD communities and the impact they are having on people’s lives. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Superfly Session Podcast, explore the personal journeys of Rachel and Emma as they openly share their experiences with grief. Together, they discuss the unique challenges they’ve encountered in understanding bereavement policies in the UK, reducing the stigma around therapy, and the reasons grief is not more widely discussed. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Superfly Session Podcast, host Nick delves deep into the personal journeys of Matt Scarr and Anthony Snow as they candidly share their experiences with mental health. Together, they discuss the unique challenges they’ve faced in balancing work, family, and personal well-being.If you or someone you know needs support, please reach out to the UK Mental Health Helpline at 116 123 (Samaritans). Help is available 24/7.https://superflymarketing.co.ukFollow:Twitter - https://bit.ly/superflytwitterInstagram - https://bit.ly/superflyinstaFacebook - https://bit.ly/superflyfbLinkedIn - https://bit.ly/superflylinConnect with the people in this episode:Nick Tyldsley - https://www.linkedin.com/in/nicktyldsley/Anthony Snow - https://www.linkedin.com/in/anthony-snow-403343160/Matt Scarr - https://www.linkedin.com/in/matthew-scarr/ Hosted on Acast. See acast.com/privacy for more information.

https://superflymarketing.co.ukFollow:Twitter - https://bit.ly/superflytwitter Instagram - https://bit.ly/superflyinsta Facebook - https://bit.ly/superflyfb LinkedIn - https://bit.ly/superflylinConnect with the people in this episode:Nick Tyldsley - https://www.linkedin.com/in/nicktyldsley/ Ellie Barnett-White - https://www.linkedin.com/in/elliebarnettwhite/  Hosted on Acast. See acast.com/privacy for more information.

Join us on this episode of Superfly Sessions as we sit down with Andy Steel from 360 Accountants. Andy takes us on a journey through his remarkable career! https://superflymarketing.co.ukFollow:Twitter - https://bit.ly/superflytwitter Instagram - https://bit.ly/superflyinsta Facebook - https://bit.ly/superflyfb LinkedIn - https://bit.ly/superflylinConnect with the people in this episode:Nick Tyldsley - https://www.linkedin.com/in/nicktyldsley/ Andy Steele - https://www.linkedin.com/in/andrewmarksteele/   Hosted on Acast. See acast.com/privacy for more information.

Tune in to our latest podcast episode where we delve into the dynamics of working with your significant other in business! We're joined by Matt and Jade from Mattix Design as we discuss strategies for maintaining a healthy work-life balance while navigating the ups and downs of freelance and entrepreneurship. Plus, the women behind Superfly explore the reasons behind Rachel's absence on TikTok, Emma's first social media app she opens in a morning, and what job would they have outside of Marketing! Hosted on Acast. See acast.com/privacy for more information.

Join us for an insightful episode of our podcast as Paul Savage shares exclusive insights into the music industry, from setting up a music blog in the early 2000s to landing the perfect job in music. Ellie and Nick go back and forth with some quickfire questions on the future of social media, the strengths and weaknesses of Gen Z, and the trajectory of remote work over the next decade. Hosted on Acast. See acast.com/privacy for more information.

Prepare to explore Brett's incredible marketing journey, where he shares invaluable insights on balancing fatherhood with a thriving career. In this episode, Brett bravely discusses his personal mental health struggles, offering a raw and genuine perspective (viewer discretion advised). Plus, join Ellie as she takes us through her marketing evolution – from apprentice to seasoned industry expert. She's ready to share all the insider knowledge and unique perspectives on marketing that you won't want to miss. Hosted on Acast. See acast.com/privacy for more information.

This week we explore the power of Google Ads and talk about if it's the right fit for your business! Uncover how Google rewards brands for user satisfaction. As well as remembering threads and the recent Twitter name change. Plus, delving into the exciting rise of handheld gaming in 2023! Hosted on Acast. See acast.com/privacy for more information.

This week we have Jack Foster, Creative Operations Director @ Multiply, in the studio to discuss secrets for success running ads on TikTok, influencer marketing & a whole lot more. Hosted on Acast. See acast.com/privacy for more information.

In this episode we discuss getting a job in the creative industry, alongside the future potential of Chat GPT / AI, scaling a small business & more. Hosted on Acast. See acast.com/privacy for more information.

In this episode we discuss Meta's paid verification programme, the latest Instagram updates, the future of video content is going & more. Hosted on Acast. See acast.com/privacy for more information.

In this episode we discuss ChatGPT, the future of Twitter, the digital advertising landscape, running a business in 2023 & more. Hosted on Acast. See acast.com/privacy for more information.