Sustainable Stock: Reviving Legacy Genetics

Episode 29: Profit Per Acre and Practical Fertility with Johann Zietsman -Full video episode available on YouTube-Bigger cattle. More inputs. Lower fertility. Slower progress.If that sounds familiar, this conversation challenges what “better” cattle and “good” management have come to mean.In this episode, Patrick Powers is joined by Johann Zietsman, a world-renowned cattleman, grazing consultant, and author of Man, Cattle and Veld. With decades of experience across Africa, the United States, and South America, his work bridges academic theory and real-world application.At the center of this conversation is a shift most of the industry has avoided.Stop selecting for maximum production per animal. Start selecting for maximum sustainable profit per hectare.From there, we dig into how the industry got here.Feedlot-driven selection pushed larger framed, later maturing cattle, and over time that shift has worked against grass efficiency, body condition, and practical fertility in real-world conditions.Zietsman breaks down efficiency through relative intake, hormonal balance, and early maturity, and explains why fertility, when understood correctly, is far more heritable than most have been led to believe.The conversation also touches on what that loss of fertility actually costs.Longer generation intervals. Increased reliance on inputs. Slower progress that compounds over time.From there, the focus shifts to the land.We walk through ultra high density grazing, the impact of portable electric fencing, and why non selective grazing, when managed correctly, can improve both land and livestock faster than most expect.We also discuss composites, selecting the right individuals within breeds, and why chasing EPDs can increase the accuracy of the wrong criteria.Watch the full video episode on YouTube: https://youtu.be/bnwszEXy-LcPurchase Man, Cattle and Veld by Johann Zietsman:English Edition: Available on AmazonSpanish Edition:  Available on AmazonCheck out Bos Sires:https://www.bossires.com/If this episode made you think differently about efficiency, fertility, or what it really takes to build cattle that last, share it with someone who is willing to question the direction we have been headed.Follow or subscribe so you do not miss the next episode.

Episode 28: The Next Steps in Herd Improvement with Hays Boyd -Full video episode available on YouTube-What separates cattle that look good from cattle that actually hold up?In this episode, Patrick Powers sits down with Hays Boyd of Backbone Ranch to walk through his recent trip across Australia, sharing photos, stories, and the cattle behind them.From ranch to ranch across Victoria, New South Wales, and Western Australia, one thing kept showing up. Consistency. Cattle that looked alike, performed alike, and held together over time. Fertile, sound cows still raising calves well into years most herds have already culled them out.But alongside that consistency, there was also variation. Even within the same breed, producers are selecting in different directions. Different environments, different expectations, and different ideas of what “good” looks like continue to shape the cattle.Hays focused on programs that aligned with his values, but didn’t take anything at face value. Larger cattle, different types, and traits that could add value all came into view, but only if they could hold up under pressure without increasing inputs or sacrificing what already works.That mindset shows up clearly when evaluating a standout bull from the trip. Not based on how he looked or how he was presented, but in questioning how he would perform if taken out of ideal conditions and made to work. It is a reminder that true evaluation happens under pressure, not in comfort.From there, the conversation turns practical.We discuss hard culling, tightening up the bottom end, and building herd consistency without losing the foundation that already works. The balance between older genetics and modern expectations is explored, along with the importance of knowing when to push forward and when to step back before progress turns into regression.At its core, this episode comes back to consistency, what it takes to build it, and why most herds never quite get there.Watch the full video episode on YouTube: https://youtu.be/r9dJ9DOtyskConnect with Hays Boyd and Backbone Ranch:https://www.facebook.com/backbone.ranch.murray.greysCheck out Bos Sires: https://www.bossires.com/If this episode made you think differently about consistency, selection pressure, or what it really means to evaluate cattle, share it with someone who is open to questioning the status quo.Follow or subscribe so you do not miss the next episode.

Episode 27: Volatile Markets, Reliable Cattle with Chengetai Mukosera -Full video episode available on YouTube-What happens when unstable markets force you to rethink what actually holds value?In this episode, we sit down with Chengetai Mukosera of Zimbabwe, an accountant turned cattleman who entered the industry with spreadsheets and theory, only to have real world conditions reshape his entire approach. Starting with Simbrah in a commercial system, Chengetai quickly began noticing a pattern. Taller, later maturing cattle struggled to hold condition, delayed reproduction, and required more input to maintain. Meanwhile, moderate framed, adapted cattle were quietly outperforming them where it mattered most, fertility, efficiency, and survival under pressure.From there, the conversation turns practical.We discuss selection for fertility, visual indicators like sexual dimorphism, and how environmental pressure, from seasonal forage swings to tick load, forces honest decisions. In a system where inputs are limited, cattle either function or they do not.As Boran cattle began outperforming in his environment, Chengetai redefined what improvement meant. Not more growth, but less work. Not bigger cattle, but better cattle.We also touch on the loss of local Mashona genetics, the push toward larger carcasses, and the long term consequences of selecting for market signals instead of biological function.At its core, this episode highlights a simple reality.Profit is not created at the market. It is built into the cow, and lives in the herd.Watch the full video episode on YouTube:https://youtu.be/UcZFkN4cLfMConnect with Chengetai Mukosera:X: https://x.com/klipranch?s=21&t=T2a19esiA2vgW3u2WTBRBgFacebook: https://www.facebook.com/profile.php?id=100057225319905Check out Bos Sires:https://www.bossires.com/If this episode made you think differently about fertility, adaptation, or profitability, share it with someone who is open to questioning the status quo.Follow or subscribe so you do not miss the next episode.

Episode 26: The Gap Between Function and the Show Ring-Full video episode available on YouTube-What happens when the traits rewarded in the show ring drift away from the traits that keep cattle productive in the pasture?In this episode, Patrick Powers is joined by Grant Vassberg and John Atkinson to discuss Grant’s recent trip to Thailand, where he judged cattle and got a firsthand look at how show ring priorities influence breeding decisions.The experience sparked a broader conversation about how selection pressure shapes cattle populations over time. When breeding decisions begin to prioritize appearance, trends, or marketing, the traits that matter most in the pasture such as fertility, efficiency, structural soundness, and longevity can slowly fall out of focus.From there, the discussion widens to examples from around the world including the Philippines, Brazil, and Australia, where industry incentives and breeding trends have pushed cattle in very different directions. Again and again, the same pattern appears. When selection pressure moves away from biological function, producers often end up compensating with more inputs, more management, and lower overall fertility, ultimately draining profit from the operation.At its core, this episode explores the growing gap between what is rewarded in the show ring and what actually works in real production environments.Watch the full video episode on YouTube:https://youtu.be/1m3iNCWaVMgCheck out Bos Sires:https://www.bossires.com/If this episode made you think differently about function, fertility, or how selection pressure shapes cattle, share it with someone who is open to questioning the status quo.Follow or subscribe so you do not miss the next episode.

Episode 25: Panama’s Fertility Paradox with Roderick Murray-Full video episode available on YouTube-What happens when a country selects cattle for trophies instead of calves?In this episode, we sit down with Dr. Roderick Murray to unpack hard numbers, hard lessons, and a practical path back to fertility and profitability on grass. Drawing from herd-level observations and long-term production data, we discuss why birth rates have remained stuck between 35 and 60 percent, why age at first calving has stretched past 42 months, and why steers often take more than three years to finish, even as nutrition and management improved.Roderick explains how a 1990s push for larger frames and heavier carcasses, reinforced by show ring culture and a government backed sire program, unintentionally selecting for later maturity, contributed to cattle that struggle outside high input systems. The result has been declining fertility, calving challenges, udder issues, and animals that perform well on paper but fall short under real pasture conditions.We also talk about what is changing. Research and producer herds in Panama are re evaluating local Creole genetics for early maturity, fertility, and adaptation, then using thoughtful crossbreeding, including Nelore, to improve reproduction and calf vigor without increasing inputs.The solution is not always imported. Often, it is already adapted to the environment and available right in your backyard.If you care about cattle that work where they live, this conversation offers data, perspective, and a clear look at how incentives shape outcomes.Watch the full video episode on YouTube:https://youtu.be/SCPLPJD5t48Connect with Dr. Roderick Murray:Instagram: https://www.instagram.com/roderickagmCheck out Bos Sires:https://www.bossires.com/If this episode made you think differently about fertility, genetics, or how incentives shape outcomes, share it with someone who is open to questioning the status quo. These conversations spread one producer at a time.Follow or subscribe so you don’t miss the next episode.

Episode 24: Matching Cattle to Country with Matt Robbins What if the fastest path to profit is choosing cows that match your weather, then letting grass lead the schedule? We sit down with Matt Robbins to unpack how his family left hay dependence, heavy inputs, and misaligned genetics behind and built a resilient, profitable herd for hot, humid Arkansas.Matt explains why management and genetics have to move together. We dive into a Mashona-led composite built for heat, humidity, and parasites, paired with a 45-day breeding season and Zietsman’s two-three standard that selects for true fertility under pressure. On the ground, ultra-high-density grazing includes about four moves a day at up to a million pounds per acre. This approach drives uniform utilization, deeper rest, stronger stockpiles, and fewer days feeding hay. We talk practical numbers from cow size to supplemental protein costs, and how rotating by recovery, not the calendar, keeps forage quality and animal performance aligned.This conversation tackles myths head-on. We discuss why EPDs fade across environments, how warm-season forage often labeled “poor” can support excellent production with the right cattle, and where a one-time amendment can ethically and profitably jump-start a tired pasture. The unexpected wins are everywhere. Soils become spongier, native grasses return, drought resilience improves without destocking, and wildlife and water quality benefit as the land breathes again. If you’re curious how to run more cows on the same acres, reduce inputs, and buy back your time with a tight calving window, this is your playbook.Connect with Matt Robbins:Facebook: https://www.facebook.com/RobbinsRanch1961/Check out Bos Sires: https://www.bossires.com/If this episode made you think differently about cattle, land, or management, share it with someone who is open to questioning the status quo. These conversations spread one producer at a time.Follow or subscribe so you don’t miss the next episode.We keep the main feed focused and intentional. For the raw, unfiltered conversations, find Shooting the Bull on Patreon.Join us here:https://www.patreon.com/bossirestalk

 Episode 23: Small Acreage, Big Results with Joseph Klotz What if a 12-acre ranch could outlast drought, dodge input spikes, and still raise fertile, gentle cattle that pay their way? That is the story Joseph Klotz tells from Seely, Texas, a rancher who proves you do not need a thousand acres or a show banner to build a profitable, resilient herd. We dig into how his family’s weekend Brahman operation shaped a lifelong filter: if a cow cannot calve, rebreed, and stay sound without help, she does not stay.Joseph breaks down his three F’s: function, fertility, and friendly, and shows why moderate-frame cows can deliver more pounds per acre with less risk than giant frames ever could. He walks us through the pivot to regenerative grazing: tighter rotations, long rest, and three years with no synthetic fertilizers, herbicides, pesticides, fungicides, or wormers. The results are tangible and repeatable: deeper roots, more earthworms, cooler soil, minimal flies, and grass that carries through dry spells while neighbors feed hay.We also explore the move to Red Brahman for dual-purpose advantages, the reliable tenderness and flavor of calves raised on forage and mama’s milk, and the power of strict culling for soundness and temperament. On the business side, Joseph shares a practical approach to profitability: track cost per exposed cow, leverage direct-to-consumer beef, and use old-school, low-cost tools from pickup stock racks to a modified rotary mower to keep margins wide and debt light. Mentorship, windshield time, and a relentless “what and why” mindset tie it all together.If you are curious about regenerative ranching, Brahman cattle, small-acreage profitability, or how to build soil while selling beef people love, this conversation delivers field-tested insights without fluff. Subscribe, share with a friend who needs a spark, and leave a review to help more producers find smarter, saner ways to ranch.Connect with Joseph Klotz and Klotz Farms:Facebook: https://www.facebook.com/joseph.klotz.79 Bos Sires: https://www.bossires.com/klotzfarmsCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalogs: https://www.bossires.com/sale-catalog-2Support the Podcast:If these conversations help you see cattle and land differently, follow or subscribe so you do not miss the next one.Join us on Patreon for Shooting the Bull — real producers, real talk.https://www.patreon.com/bossirestalk

 Episode 22: What Dairy Can Teach Beef with Ben Gotschall What happens when a poet comes home to rebuild a family dairy with grass, genetics, and a bison herd as his calendar? Ben Gotschall invites us inside Holt Creek Jerseys, a ranch dairy in the Nebraska Sandhills that treats milk like a seasonal food and manages cows by the rhythm of the prairie, not the demands of a spreadsheet.We dig into what true seasonal milking does for flavor, nutrition, and quality of life. Calving is timed to the spring flush. Cows are dried off in winter. Once-a-day milking gives families their evenings back. And suddenly June milk tastes like a different food than January milk. It is the kind of system that forces decisions to be proven in pasture, not on paper, and rewards the stockman who pays attention.Ben breaks down the genetics that actually matter in a grass-only dairy. His milking herd is entirely A2A2. He selects for Kappa casein BB to boost cheese yield and beta-lactoglobulin BB to raise butter output. Jerseys bring efficiency and butterfat, while beef-on-dairy crosses shorten finishing time and bridge the gap between dairy and grass-fed beef markets. Roles within the herd are clear. Milk cows produce nutrient-dense food and breed back within a tight spring window. Nurse cows raise two calves to weaning and must wean 100 percent of their body weight. It is selection pressure that rewards fertility, calm disposition, graze-full minds, and cows that work with the landscape instead of against it.We also take an honest look at genomic numbers. Ben uses testing when it serves a purpose but warns against chasing indexes that inflate production at the cost of fertility and longevity. He leans on linebreeding to anchor functional traits and raises bulls out of his best cows to prove them on grass. Along the way he explains why dairy grazing is the master class for beef graziers, why low-stress design is worth every minute of planning, and why the milk itself becomes a reflection of the land.If you care about nutrient-dense food, resilient cattle, and building a life with more margin and fewer inputs, this conversation offers a grounded blueprint for doing dairy differently.If this episode resonated, share it with someone who is ready to rethink how milk, meat, and grass can work together. The principles matter anywhere. The land responds to those who listen.Connect with Ben Gotschall and Holt Creek Jerseys:Website: https://holtcreekjerseys.com/Clover Cove Ranch: https://clovercoveranch.com/Bos Sires Page: https://www.bossires.com/bengotschallDairy Grazing Apprenticeship: https://www.dga-national.org/Midwest Graziers Instructional Course: https://www.mgic-professional.org/Check out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the Podcast:If these conversations help you see cattle and land differently, follow or subscribe so you do not miss the next one.Join us on Patreon for Shooting the Bull — real producers, real talk. https://www.patreon.com/bossirestalk

Episode 21: Grazing School with Charlie Totton, Courtney Tyrrell & Bart Carmichael Think you know what your cattle will eat? Watch that certainty crumble when ten heifers meet a “weedy” paddock and turn it into beef and soil armor.We sit down with Charlie Totton and Courtney Tyrrell, along with educator and rancher Bart Carmichael, to unpack the South Dakota Grassland Coalition 2025 Grazing School, a producer-led, hands-on training where students measure forage, set residue goals, build 24-hour paddocks, and come back later to see if the math holds.Day one challenges assumptions and teaches grazing math to calculate forage consumption.  Day two explores alternatives across calving, nutrition, and herd health. Day three ties it all together into a written action plan you can take home and actually use.The conversation gets specific: how to size paddocks based on measured forage, why leaving 1,000 to 2,500 pounds of residue builds soil structure, and how palatability shifts with growth stage and density. Then we test water. Using rainfall simulators and ring infiltration tests, the difference between living polycultures and compacted monocultures shows up in clean infiltration versus muddy runoff. With roughly 27,000 gallons per acre per inch of rain at stake, building organic matter becomes a practical water strategy, not a buzzword.“Recovery” replaces “rest.” “Forbs” replace “weeds.” And “armor” replaces “litter,” reshaping the language that shapes the land.We also get real about labor, genetics, and drought. Cattle are the tool, trampling, salivating, cycling nutrients, when directed with clear goals and daily moves. Trigger dates help you de-stock before the feed bill owns you, and the right cows—deep, thick, mobile, calm—perform on stockpiled forage without expensive inputs. The Tottons share how intensifying on 10 percent of their ranch during peak growth lets the other 90 percent recover, stretching grazing into winter and reducing both labor and input expenses.Add mentorship, networking, and producer-led instruction, and you get a system that works in South Dakota, Arizona, or the Northeast, because principles scale even when practices change.If this one hit home, share it with someone who’s ready to look a little closer at their own country. The real work starts when you slow down, measure, and listen. The land’s not broken. It’s just waiting on better stockmen.Connect with Courtney Tyrrell and Charlie Totton:Website: https://www.tottonangus.com/Facebook: https://www.facebook.com/tottonangus/Bos Sires: https://www.bossires.com/tottonangusranchConnect with Bart Carmichael and Principled Land Managers:Website: https://www.wedgetentranch.com/Bos Sires: https://www.bossires.com/wedge-tent-ranchWebsite: https://www.principledlandmanagers.com/Check out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf these conversations help you see cattle and land differently, follow or subscribe so you don’t miss the next one.Join us on Patreon for Shooting the Bull — real producers, real talk. https://www.patreon.com/bossirestalk

 Episode 20: Preserving a Legacy with Watt Casey Jr. of Casey Beefmasters What does it take to build cattle that pay their way without props? We sat down with Watt Matthews Casey Jr. of Casey Beefmasters to trace a 77-year line of selection grounded in the Six Essentials—fertility, weight, conformation, hardiness, milk, and disposition—and a ruthless commitment to real-world performance. From a closed herd since 1967 to breeding seasons as short as 25 days, Watt explains how discipline, data, and respect for nature create cattle that thrive on grass, breed on time, and stay gentle under pressure.We walk through the origin story tied to Tom Lasater, the politics of early breed associations, and why multi-sire breeding keeps the focus on herd-level outcomes over pedigree hype. Watt details his selection program: culling light bulls at weaning, measuring testicles early and again at yearling, and requiring calves to gentle to hand. Scanning is done on forage, not feed, yielding honest IMF and ribeye insights that surprise technicians used to “puffed-up” numbers. The results show up where it matters—tight calving windows, repeat buyers, and cattle that ship well from Texas heat to Idaho winters.Drought strategy, no-hay economics, and heterosis round out the playbook. In lean years, the ranch uses pellets strategically to preserve a closed herd that can’t be rebuilt at auction; in normal years, it’s grass and minerals, full stop. Customers see the “big pop” when unrelated genetics meet, capturing hybrid vigor bred under hard filters. Along the way, Watt shares global reach, candid customer quotes—“so gentle they’re a nuisance”—and a clear moral frame: be a good steward to cattle and land, measure honestly, and keep pressure where it counts.If you care about functional efficiency, fertility, disposition, and grass-based genetics, this conversation is a masterclass in sustainable ranching. Listen, share with a friend who values real-world cattle, and leave a review to help more producers find the show.Connect with Watt Casey and Casey Beefmasters:Website: https://caseybeefmasters.com/home.phpBos Sires: https://www.bossires.com/casey-beefmastersCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastWe keep the main feed clean, but if you want the raw, unfiltered conversations, check out our second podcast Shooting the Bull on Patreon. If you like what we’re doing, that’s also the best place to show your support. Join us on Patreon: https://www.patreon.com/bossirestalk

 Episode 19: Generations of Stewardship with George Kempfer What happens when cattle are expected to perform in one of America's most challenging environments? They either adapt or fail. At Kempfer Cattle Company, five generations of ranching experience have created herds specifically designed to thrive where others can't survive.George Kempfer takes us inside his family's operation, where nearly 3,000 mother cows demonstrate the power of purposeful breeding and disciplined selection. Unlike operations that pamper their breeding stock, Kempfer cattle must prove themselves under real-world conditions. "Why should we give our registered herd better care than our commercial cattle?" George asks. "How are we going to make our commercial cows better if we don't put more pressure on the seedstock cattle?"This philosophy has produced remarkably efficient, fertile herds that perform on grass with minimal inputs. The Kempfers' crossbreeding program showcases the transformative power of heterosis, creating females that breed dependably, raise heavy calves, and demonstrate exceptional longevity. Their purebred Brahmin operation, started in 1978, complements their commercial focus by producing bulls specifically adapted to Florida's tropical environment.George offers hard-earned wisdom for new producers: focus on quality genetics from reputable breeders, seek proven cow families rather than chasing trends, and be prepared for markets to eventually turn. The current strong cattle prices make operations more forgiving than usual, but long-term success requires discipline and adherence to sound principles.Perhaps most compelling is the Kempfer commitment to stewardship. "If you don't take care of the land, the land's not going to take care of us," George reflects. Their goal has always been to preserve and improve their operation for future generations - a lesson in sustainability that transcends breeding philosophies or market cycles.Whether you're managing thousands of acres or just starting your herd, this conversation offers valuable insights into breeding efficient, adaptable cattle that can thrive in challenging conditions. Subscribe to Sustainable Stock for more conversations with cattlemen who are building resilient operations designed to stand the test of time.Connect with George Kempfer and Kempfer Cattle Company:Website: https://kempfercattleco.com/cattle/Bos Sires: https://www.bossires.com/kempfer-cattle-companyCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastWe keep the main feed clean, but if you want the raw, unfiltered conversations, check out our second podcast Shooting the Bull on Patreon. If you like what we’re doing, that’s also the best place to show your support. Join us on Patreon: https://www.patreon.com/bossirestalk

Episode 18: Docile Brahmans?!? with Grant and Nicole Vassberg of Kallion FarmsWhat happens when a breeder decides to push back against everything the cattle industry holds sacred? Grant and Nicole Vassberg of Kallion Farms have been doing exactly that with their bold approach to Brahman cattle.For 15 years, Kallion has carried the label of “black sheep” in the Brahman world - systematically breeding away from the stereotype of wild, infertile cattle and toward docile, fertile animals that thrive on grass alone. The shift started when Grant, as a college freshman, quietly reversed his father’s breeding direction. Those same cattle went on to impress the consultants who once dismissed them.In 2010, Kallion ran 900 head. Grant implemented a ruthless, common-sense culling program: every cow had to deliver a calf each year, problem free. He began radically reshaping the herd by rewarding the genetics that had long gone unrewarded. After five years, only 33 of the original 900 females were still in production. Today, the results are clear. Their herd is so docile that Nicole, who grew up in San Antonio with no agricultural background, can work them by herself. A stark contrast to her first experience at another ranch where she wasn’t even allowed to step out of the truck.Traveling abroad confirmed what they suspected. While American breeders chase EPDs and show ring success, ranchers in places like Honduras are struggling with 40% calf crops from imported U.S. genetics. That realization led Grant back to the principles of Lasater, Bonsma, and Zietsman - ideas Kallion had been proving on their own pastures.Their pursuit of functional cattle helped spark the creation of Bos Sires, a cooperative of like-minded breeders committed to genetics that perform in the real world. As Nicole puts it, their mission is about “exposing the truth of what’s going on in the industry” and “giving younger ranchers a fighting chance to build their legacy.”Ready to challenge everything you thought you knew about cattle breeding? Subscribe now to hear more stories of ranchers returning to time-tested principles that create cattle that thrive in the real world.Connect with Grant/Nicole and Kallion Farms:Website: https://kallionfarms.com/Facebook: https://www.facebook.com/kallionfarmsBos Sires: https://www.bossires.com/kallion-farmsCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastWe keep the main feed clean, but if you want the raw, unfiltered conversations, check out our second podcast Shooting the Bull on Patreon. If you like what we’re doing, that’s also the best place to show your support. Join us on Patreon: https://www.patreon.com/bossirestalk

Episode 17: Soil to Steak with Steve CampbellForgotten wisdom meets modern ranching challenges in this fascinating conversation with Steve Campbell, a seasoned cattle coach who helps producers improve everything from soil health to cattle selection. Campbell shares the profound concept of the "Solo Cup Cow" – a simple yet powerful visual guide that reveals why cattle conformation matters far more than most realize.Campbell takes us deep into the hidden world of cattle fertility, explaining why modern selection practices have created a crisis for many operations. "When we did the space race, we went from frame four and a half to seven... We gave up fertility for growth," he explains. This shift has had devastating consequences, as fertility accounts for roughly 40% of ranch profitability according to research he cites.The discussion weaves through practical selection methods anyone can use – from observing hair coat shedding patterns to understanding the significance of vertical ribs in bulls. Campbell's approach bypasses industry jargon and complex EPDs, focusing instead on visual indicators that reveal an animal's true genetic potential. "The more fertile cow is going to look like she's walking downhill on level ground," he notes, while "the more fertile bull will look like he's walking uphill on level ground."Perhaps most compelling is Campbell's explanation of how soil health directly influences cattle performance and ultimately human health. He advocates for improving soil biology as the foundation for nutrient-dense forages, which lead to healthier, more productive animals that require fewer inputs. His insights on using Brix measurements to evaluate plant quality and his practical advice on mineral supplementation offer immediate action steps for listeners.Whether you're a commercial producer looking to reduce input costs, a grass-finisher seeking better quality, or simply someone concerned about the nutritional value of beef, this episode delivers eye-opening perspectives that challenge conventional thinking. Connect with Steve Campbell:Website: https://www.tailormadecattle.com/Steve's Youtube: https://www.youtube.com/@Steve-rb1zf/videosCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.Join us on Patreon: https://www.patreon.com/bossirestalk

Shooting The Bull: Episode 4 PreviewWhat happens when cattle breeding principles stay focused on function instead of fashion for three generations? The Meitler brothers reveal the extraordinary power of consistency at their family's Hereford operation, where their bulls routinely work for 10 to 12 years while mainstream operations sell replacements every 2 to 3 seasons.From their hunting cabin in rural Kansas, brothers Darris and Clint Meitler share candid insights about carrying forward their father's legacy, a breeding philosophy deeply influenced by legendary animal scientist Jan Bonsma. "The older we get," one brother reflects, "the more we figured out dad had it right." Their story parallels many other sustainable operations they've encountered, where cattlemen have independently reached similar conclusions about what makes truly valuable genetics.The conversation touches on a visit to Casey Jr's beef master operation, where a closed herd since 1962 and strict 28 day breeding windows have created remarkably consistent cattle. This dedication to simplicity, letting bulls do their work without AI, embryo transfer, or complex EPD systems, demonstrates the power of time tested methods when applied with discipline.Perhaps most telling is their challenge with customer relationships. When your bulls perform so well that customers don't need replacements for a decade, maintaining consistent contact becomes difficult. Yet this longevity represents enormous value in an industry where frequent replacement has become normalized.Despite managing cattle across dozens of properties, the brothers handle nearly everything themselves, feeding, breeding decisions, sales, giving them intimate knowledge of their herd that visiting "experts" can never match. As one brother noted, if a cattleman can't quickly identify his best animals when touring the pasture, he likely doesn't truly know his operation.Want to see the video for this preview? Join us on Youtube.https://youtu.be/-FeDsHvJLpgFor full episodes, deeper conversations, and real cattleman talk with no filter Join us on Patreon.    patreon.com/bossirestalkQuestion the noise. Trust the land. Don’t breed nonsense.

Episode 16: From the Breaks, Built to Last with Charlie & Courtney TottonDeep in South Dakota's challenging Missouri River breaks, Charlie Totton and his daughter Courtney are quietly revolutionizing cattle production with a refreshingly straightforward approach. For nearly three decades, they've focused on breeding moderate-framed, fertile, low-maintenance Angus cattle that thrive where others fail – on steep terrain, minimal inputs, and unassisted calving."We don't have time to mess with problems," Charlie explains, describing their no-nonsense approach to culling cattle that don't perform. This father-daughter team maintains approximately 400 head across terrain marked by cedar-filled canyons and steep hillsides, where special attention is given to traits that truly matter: fertility, docility, sound udders, and good mothering ability. The Tottons aren't chasing industry trends toward larger frames or extreme EPDs. Instead, Charlie proudly wears his "moderate to low EPDs like a badge of honor," seeing them as proof he's breeding what he claims to be breeding.Their innovative grazing management includes mob grazing during peak growing season, moving cattle daily to maximize forage utilization while allowing 90% of their land to grow uninhibited. This approach has significantly extended their grazing period, reducing feeding from five months to just two or three months annually. Perhaps most fascinating is their May-calving herd, which operates under an even more hands-off approach in the roughest country, being checked just twice weekly during calving season.The Tottons' marketing is as straightforward as their breeding philosophy. Their annual "redneck auction" features no professional auctioneer, no predetermined sale order, and complete transparency as bulls are sorted from pens while potential buyers watch.Whether you're struggling with high-maintenance genetics or simply seeking cattle that work without constant attention, the Totton approach offers valuable lessons about balancing selection with environmental realities. Visit TottonAngus.com to learn more about their program or mark your calendar for their annual sale the first Saturday of May. Isn't it time your cattle worked as hard as you do?Connect with Courtney Tyrrell and Charlie Totton:Website: https://www.tottonangus.com/Facebook: https://www.facebook.com/tottonangus/Bos Sires: https://www.bossires.com/tottonangusranchCharlies bull story can be found on this page under the title "WHATS AN OLD BULL WORTH?": https://www.tottonangus.com/about-us.htmlCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.Join us on Patreon: https://www.patreon.com/bossirestalk

Shooting The Bull: Episode 3 PreviewWhat does “proven” really mean in the cattle industry?In this preview, Patrick Powers sits down with John Atkinson and Grant Vassberg to pull apart one of the most overused and misleading terms in the business. From herds with 900-day calving intervals still being sold as “elite,” to bulls kept marketable with 30 pounds of grain a day, they call out the marketing spin that hides real-world performance.They dig into how less fertile bulls can actually bring higher semen prices, why terminal vs. maternal genetics is not as simple as it’s sold, and how exported genetics fail in environments without America’s feed store safety net.To finish the episode, follow us on Patreon: patreon.com/bossirestalkQuestion the noise. Trust the land. Don’t breed nonsense.

Episode 15: French Cattle. American Truth. with Scott Fredrickson & Matt HenleyWhen two cattlemen from opposite corners of the country—Scott Fredrickson in Montana and Matt Henley in North Carolina—land on the same obscure French cattle line without ever comparing notes, it raises eyebrows. But when those cattle quietly outperform mainstream genetics in both programs, you start paying attention.In this episode, Scott and Matt join host Patrick Powers to reveal how the little-known Aubrac cattle from France are quietly making their mark across dramatically different environments.These moderate-framed, efficient cattle from France's mountainous Massif Central region were bred for generations to thrive on grass alone in large herds. The result is animals with exceptional maternal traits, fleshing ability, and adaptability. While the commercial cattle industry chased frame size and visual appeal, these breeders focused on what truly matters: animals that stay healthy, breed back consistently, and convert forage efficiently with minimal human intervention.The conversation reveals fascinating insights about what makes these genetics special. Their metabolic efficiency allows them to maintain condition even under challenging management. When used in crossbreeding, they consistently produce outstanding females that instinctively excel as mothers. Plus, they carry the "profit gene," a myostatin variant that increases retail yield by 30 percent without compromising fertility.What’s particularly compelling is how testing validates their real-world observations. Promo-gen testing shows exceptional immune function. Tenet certification rates exceed 90 percent, compared to industry averages of just 3 to 6 percent. A2 milk testing also confirms superior nutritional benefits.Beyond just discussing a specific breed, this episode challenges conventional cattle industry wisdom. These producers argue that success comes not from chasing EPDs or following trends, but from selecting animals that work in your specific environment with minimal inputs. Their philosophy reflects the regenerative approach: improving land while requiring fewer resources.Whether you're rethinking your breeding program, interested in heritage genetics, or simply curious about alternative approaches to cattle raising, this conversation offers valuable insights into what truly matters for sustainable, profitable ranching.Connect with Scott Fredrickson and Matt Henley:Scott’s Bos Sire page: https://www.bossires.com/fredrickson-ranchMatt's Website: https://peedeepremium.eatfromfarms.com/Matt's Facebook: https://www.facebook.com/PeeDeePremiumAubrac Breed Info: https://aubrac.ie/aboutaubracs/Check out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.Join us on Patreon: https://www.patreon.com/bossirestalk

 Episode 14: Timeless Cattle in a Trend-Driven World with Mark DeBoo "Cattle have to earn their keep." That straightforward philosophy has guided three generations of the DeBoo family at Diamond D Angus in Montana, were function trumps fads and longevity reigns supreme. Mark DeBoo joins us to share how his family's no-nonsense approach to cattle breeding has created extraordinary resilience in their herd.In an industry increasingly dominated by extreme traits and eye-catching EPD numbers, Diamond D stands apart. Their cattle development program strips away every "crutch" - no grain finishing, no supplements, no parasite medications - revealing the true genetic value beneath. When a Diamond D bull maintains condition during breeding season or a cow remains productive for 15+ years (their record is 22!), it's pure genetics at work, not management tricks.What makes this approach remarkable isn't just the principle - it's the results. Diamond D offers something almost unheard of in the industry: a foot guarantee on their bulls. They can make this bold promise because they've eliminated every non-genetic variable through their forage-only development system. When feet hold up for decades in rugged Montana conditions without grain or supplements, you know you've found something special.Beyond genetics, Mark shares how Diamond D has embraced regenerative grazing through daily cattle moves and eliminated conventional parasite treatments entirely. These practices not only improve soil health but create more resilient animals. As Mark says, "What made a good cow in 1970 will still make a good cow today" - a timeless reminder that beneath all the industry trends, the fundamentals of good cattle haven't changed.Connect with Mark DeBoo and Diamond D Angus:Website: https://www.diamonddangus.com/Facebook: https://www.facebook.com/profile.php?id=100054606183356Bos Sires: https://www.bossires.com/diamonddangusCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.Join us on Patreon: https://www.patreon.com/bossirestalk

Episode 13: Sell Truth, Not Hype with John AtkinsonA candid conversation with Australian cattleman John Atkinson reveals profound insights about the cattle industry's struggle with honesty, fertility, and sustainable breeding practices. Since our last conversation, John's operation has secured a milestone export deal to Africa, not through slick marketing, but through straightforward communication about which genetics would actually work for the buyer's environment.The episode confronts uncomfortable truths about how newcomers are frequently exploited in the cattle business. "I feel really sorry for new people into the industry," John remarks, "because they naively trust people, they get so taken advantage of." This exploitation often leads to costly failures when producers invest in cattle with impressive appearances but poor functional traits. John and Patrick discuss how the pursuit of show ring aesthetics and extreme growth has undermined the fundamental fertility that determines ranch profitability.One standout moment comes when John describes a respected Australian veterinarian who recently spoke out about the crisis of infertility in northern Australian herds, where many producers have simply accepted that their expensive cattle will only produce a calf every two years. Meanwhile, John's own operation achieved 80%+ pregnancy rates in just two months of breeding, proving that fertility-focused genetics deliver results even in challenging environments.The conversation takes fascinating turns into innovations emerging from Australia's high labor costs, including automated weighing systems that allow producers to monitor weight gain in real-time and make smarter decisions about pasture rotation. John also makes a compelling case for crossbreeding, explaining how strategic breed combinations can correct functional problems in just one generation.Perhaps most powerful is John's reflection on the moral obligations of cattlemen: "We are the biggest animal rights advocates there are. We just don't voice it. We live it every day." His message for listeners considering bull purchases this season? Research the maternal lines, look beyond the sale catalog photos, and understand what you're really bringing into your herd for generations to come.Connect with John Atkinson:Facebook: https://www.facebook.com/cashmeredroughtmastersInstagram: https://www.instagram.com/cashmeredroughtmasters/Bos Sires: https://www.bossires.com/john-atkinsonCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.Join us on Patreon: https://www.patreon.com/bossirestalk

Shooting The Bull: Episode 2 PreviewNot everything worth knowing comes with a data sheet.In this episode, Patrick Powers is joined once again by John Atkinson of Australia, and Kansas cattleman Darris Meitler, for a conversation about the kind of cattle that last. They don’t chase trends, they watch cows. They visit herds. They ask the right questions before ever looking at an EPD.From moderate frames to maternal consistency, they unpack what separates functional cattle from the ones propped up by feed buckets and photo shoots. And they don’t hold back when it comes to calling out the bulls that fall apart after one breeding season.To finish the episode, follow us on Patreon:https://www.patreon.com/bossirestalkQuestion the noise. Trust the land. Don’t breed nonsense.

Episode 12: It's About the How, Not the Cow with Bogs PeraltaWhat if everything we've been taught about cattle breeding is wrong? In this eye-opening conversation with Filipino cattleman Bogs Peralta, we explore how conventional wisdom about "bigger is better" has led ranchers astray across the globe.From the lush tropical landscapes of the Philippines emerges a story that will resonate with ranchers worldwide. Peralta, a third-generation cattle producer, shares his journey from fighting against nature to working with it through regenerative grazing and adapted genetics. After years of struggling with show-type Brahman cattle that looked impressive but performed poorly, Peralta made a radical shift toward moderate-framed, fertile cattle that thrive on forage alone.The challenges he describes are strikingly familiar - reproductive inefficiency, high input costs, and genetics ill-suited to local conditions. Peralta reveals that 90% of Philippine cattle calve at painfully inefficient intervals, with many not producing their first calf until three or four years old. This isn't just an economic problem; it's contributing to food insecurity in a nation of 110 million people.Through resources like "Man, Cattle & Veld" and connections with like-minded ranchers, Peralta discovered that the solution wasn't more inputs - it was better-adapted cattle. His shift toward native Philippine cattle genetics blended with adaptable imported breeds has yielded remarkable results: earlier maturity, consistent calving, fewer difficult births, and better performance on grass.Peralta's powerful insight that "it's the how, not the cow" challenges us to rethink our priorities. Rather than selecting for trending traits, he advocates focusing on what truly matters: fertility, efficiency, and adaptability. This approach not only improves profitability but also addresses critical food security challenges.Ready to challenge conventional wisdom in your own operation? Join us as we explore how returning to nature-aligned principles might be the most revolutionary path forward for cattle producers everywhere.Connect with Bogs Peralta:Facebook: https://www.facebook.com/balungaointegratedfarmInstagram: https://www.instagram.com/balungaointegratedfarm/Check out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Shooting The Bull: Episode 1 PreviewSomething feels off, and veteran cattlemen can see it a mile away.In this preview of our debut episode of Shooting The Bull, host Patrick Powers sits down with Grant Vassberg and Australian breeder John Atkinson to expose the red flags that reveal a breeding program built on marketing, not function.From donor cows that never calve to surrogates doing the real work, this is the kind of straight talk you won’t hear in the show ring.To finish the episode, follow us on Patreon: patreon.com/bossirestalkQuestion the noise. Trust the land. Don’t breed nonsense.

Episode 11: Wrong Background, Right Results with Jesse ColónWhat happens when a California city boy inherits his father's struggling cattle ranch in Mexico? For Jesse Colón, it became the unlikely beginning of a regenerative ranching revolution in the semi-desert of Zacatecas.Jesse's story is a powerful reminder that sometimes the most innovative paths forward begin with honoring what came before. When faced with his father's deteriorating health and a ranch that had become a financial "money pit," Jesse made a pivotal decision to learn everything he could about making the operation viable—not just as a business, but as a living tribute to his father's dream.The journey took him deep into the world of regenerative agriculture, where he discovered that the conventional, large-framed cattle genetics that dominated the region were fundamentally mismatched to the harsh local environment. Through trial and error, Jesse transformed the ranch using high-density grazing with electric fencing and by transitioning to smaller-framed, regionally-adapted cattle. The results speak for themselves: improved soil health, greater plant diversity, extended grazing periods, and most impressively, cows that can consistently produce a calf every year—something local conventional ranchers consider impossible.What makes Jesse's perspective particularly valuable is his willingness to challenge established practices while maintaining deep respect for traditional wisdom. He's become a bridge between worlds—documenting his journey on YouTube to 20,000 Spanish-speaking subscribers and now serving as a Bos Sires distributor for Mexico. His mission is clear: highlight "legacy breeders" who have consistently selected for practical traits like fertility over fashionable traits, and make those genetics available to ranchers searching for sustainable solutions.Explore more of Jesse’s work and see how he's proving the power of practical genetics in one of Mexico’s toughest ranching environments—through the links in our show notes. And don’t forget to subscribe for more conversations with ranchers who are rewriting the rules of sustainable cattle production.Connect with Jesse Colón and Rancho Cinco Talentos:YouTube: https://www.youtube.com/channel/UCADO6875jXhcloWZxYoM4EQFacebook: https://www.facebook.com/RanchoCincoTalentosBos Sires: https://www.bossires.com/jesse-colonCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Episode 10: Let the Cows Do the Work: Durability Over Dependency with Arron NerbasArron Nerbas of Nerbas Bros Angus challenges mainstream cattle breeding philosophies by creating a herd built on durability rather than dependency. This third-generation Canadian cattleman shares how his family transformed their operation by focusing on three fundamentals: grass, pressure, and purpose.The conversation reveals a refreshing alternative to trend-chasing in the cattle industry. Arron explains how they've developed genetics specifically adapted to their environment without introducing any live cattle since 1999, relying solely on AI for genetic improvement. Their breeding philosophy prioritizes maternal traits over the extreme growth that has dominated the industry for decades – creating moderate-framed, fertile cattle that require minimal intervention."A good cow is a cow that doesn't need me," Arron explains, highlighting their commitment to letting cattle express their natural abilities without constant human support. This approach has yielded cows that calve unassisted on stockpiled grass, maintain fertility, and demonstrate exceptional longevity in their herd.The discussion explores four key strategies for herd improvement: AI sire selection, replacement selection, system pressure through management, and strict culling protocols. Arron also shares insights on the benefits of multi-sire breeding, which enhances both land management and reproductive efficiency by allowing natural competition among bulls.What started as a local approach to better ranching has gained international attention. Nerbas Bros now exports genetics to the UK, with interest coming from as far away as Romania and Botswana. Closer to home, Arron also shares how they’re challenging convention with a self-serve, automated beef market—offering direct-to-consumer sales without middlemen.This episode offers valuable perspective for anyone questioning industrial cattle production models. As input costs continue rising worldwide, the Nerbas Bros approach demonstrates that focusing on land-adapted, low-maintenance cattle might not just be more sustainable – it might be the economic future of ranching.Explore more of Arron’s work and learn how the Nerbas Bros are building cattle that thrive where others fail—through the links in our show notes. And don’t forget to subscribe for more conversations with ranchers who are rewriting the rules of sustainable cattle production. Connect with Arron and Nerbas Bros Angus:Facebook: https://www.facebook.com/share/1BWzVY885A/?mibextid=wwXIfrWebsite: https://www.nerbasbrosangus.com/Bos Sires: https://www.bossires.com/nerbas-brothersX page: https://x.com/nerbasbrosangusInstagram: https://www.instagram.com/theebutcheryonmain/#Check out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Episode 9: Fat Cows, Fat Soil, Fat Wallet: Real Wealth Ranching with Jim ElizondoRegenerative agriculture expert Jim Elizondo reveals the profound connection between cattle genetics and land health in this transformative episode. Drawing from his diverse expertise as an accountant, dairy nutritionist, and agronomy engineer, Elizondo shares how modern cattle selection has inadvertently led to degraded soils and increased dependence on costly inputs.The conversation explores Elizondo's revolutionary Total Grazing Program, which mimics natural grazing patterns from 50,000 years ago when diverse herbivores maintained healthy ecosystems. By selecting for early-maturing, efficient cattle that can perform non-selective grazing, ranchers can dramatically increase their stocking rates while simultaneously improving soil health. "Usually we can double the stocking rate the first year," Elizondo explains, highlighting the immediate economic benefit.One of the most compelling insights is Elizondo's "screwdriver test" for soil health. When a screwdriver hits a hard pan just inches below the surface, it reveals the damage caused by selective grazing. The solution lies not just in changing management, but in transitioning to cattle genetics that thrive without requiring excessive inputs or specialized grazing patterns.The episode clearly articulates Elizondo's four pillars of Real Wealth Ranching: the Total Grazing Program, adapted genetics selection, nutrition when grazing, and optimal calving season. Together, these principles create what he calls the "fat grass, fat soil, fat cattle, fat wallet" progression that leads to true ranching wealth—defined as having money, time, and health.Ready to break through the hard pan holding back your operation's potential? Discover how adapted genetics combined with proper grazing management can revolutionize your ranch. Connect with Jim Elizondo and Real Wealth Ranching:Facebook: https://www.facebook.com/RealWealthRanchingWebsite: https://www.rwranching.com/learnYoutube: https://www.youtube.com/@realwealthranchingInstagram: https://www.instagram.com/realwealthranching/?hl=enCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Episode 8: AI in the Arctic — Building Better Cattle with Hailey EdwardsHailey Edwards takes us deep into the world of raising cattle in Alaska's most extreme environments, where temperatures plummet to -60°F in winter before soaring to 90°F in summer. Growing up on a family dairy that collapsed during industry-wide failures in 2000, Hailey pivoted to beef production and developed specialized knowledge that few ranchers in America possess.The realities of Alaskan agriculture are startling. With 95% of food imported and only enough stored food to feed the population for approximately ten days, the state faces unique food security challenges. COVID-19 exposed these vulnerabilities, triggering panic buying and renewed interest in local production. Yet building agricultural systems in Alaska isn't simply a matter of importing models from Texas or Iowa.Hailey shares the extraordinary challenges of raising cattle where hay seasons last just three months, allowing only two cuttings annually. This compressed growing season extends beef production cycles to 30 months—nearly double the timeframe in the lower 48 states. Transportation costs further complicate matters, with importing a single cow from Montana potentially costing $7,000.As an AI technician serving remote communities, Hailey sometimes travels 1,000 miles round-trip to service just a few cows. Her work through Granite Mountain Breeding Services provides vital genetic diversity to isolated herds where "the family tree can quickly turn into a Christmas wreath." Her approach combines scientific knowledge with practical wisdom as she helps producers select genetics suited to Alaska's harsh realities.Haley's most powerful insight resonates throughout our conversation: "You can't outbuy a learning curve." No amount of capital investment can replace the knowledge gained through experience in Alaska's unique conditions. Success requires patience, adaptation, and cattle that thrive on marginal forage with minimal inputs.Connect with Hailey's work and discover more about building resilient cattle genetics for challenging environments through the links in our show notes. Subscribe for more conversations with ranchers revolutionizing cattle production through sustainable practices.Connect with Hailey Edwards and Granit Mountain Breeding Services:Facebook:  https://m.facebook.com/hailey.mcnabb.3/Website: https://granitembs.com/Bos Sires: https://www.bossires.com/haileyedwardsCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Episode 7: No Backbone, No Herd: Restoring Forgotten Genetics With Hays BoydWhen nine-year-old Hays Boyd set out to find heat-tolerant, good-natured cattle that could thrive on grass, he had no idea his research would lay the foundation for one of America’s premier Murray Grey herds. Now a veterinarian and third-generation rancher, Hayes shares the journey of Backbone Ranch—where a commitment to practical, efficient genetics is reshaping the industry.From combing through decades-old breed newsletters as a teenager to sourcing semen from the first Murray Grey bulls imported to the U.S. in the 1960s, Hays took an unconventional path to restoring forgotten genetics. With a focus on longevity and efficiency, Backbone Ranch selects for cattle that last—like females still producing past age 12 and bulls from proven maternal lines.Hays also brings a veterinarian’s insight into the structural soundness issues plaguing the industry, contrasting them with the durability of his low-maintenance herd in the Texas heat. His customers—both ranchers and restaurants—have discovered that Murray Grey cattle don’t just survive, they excel. Whether grass-finished or grain-fed, they deliver premium beef quality with unmatched efficiency.If you’re interested in genetics that work in the real world—without the extra inputs—tune in to hear Hays Boyd’s take on building better cattle from the ground up. Learn more at https://www.backboneranch.com/.Connect with Hays Boyd & Backbone Ranch:Website: https://www.backboneranch.com/Facebook: https://www.facebook.com/profile.php?id=100078894004341Bos Sires: https://www.bossires.com/backbone-ranchCheck out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Episode 6: Show Ponies and Paper Tigers with PJ BudlerIn this episode PJ takes us on a global cattle expedition that challenges everything we think we know about breeding. Having judged cattle in 48 countries, Budler offers a rare perspective on the disconnect between American cattle breeding philosophies and what actually works around the world.Budler introduces two powerful metaphors that perfectly capture the industry's challenges: "show ponies" (cattle bred for ribbons rather than practicality) and "paper tigers" (animals selected solely on spreadsheet data). Both approaches have created genetics that often collapse when exported to different environments – particularly troubling since 80% of the world's cattle live in tropical or subtropical regions where adapted animals are essential.The conversation takes a fascinating turn when Budler challenges the industry claim that fertility is "lowly heritable," calling out the nutrition companies that benefit from this misconception. "If you had 300 cows and a hundred were Holstein, a hundred Brahman, and a hundred Angus, you know which group would have the highest calf crop before we even start – it's definitely genetic," Budler explains.Perhaps the most valuable takeaway comes from Budler's counterintuitive approach to selection: breed against negative outliers rather than for positive extremes. "If you're average for just about everything but an outlier in a positive way for fertility, you're profitable," he says, encouraging ranchers to pursue balance over extremes.PJ concludes with a powerful perspective on cattle producers as "superheroes" who not only feed the population but maintain rural communities and contribute to national security by stewarding vast tracts of land. His message offers hope that by returning to adapted, balanced genetics, ranchers can create sustainable operations that benefit both people and the environment.Connect with PJ Budler:Facebook: https://www.facebook.com/profile.php?id=100009980023978Check out Bos Sires:Website: https://www.bossires.com/Bos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Episode 5: Form Follows Function and the Bonsma Approach with Darris MeitlerWhat can a cow that's raised 16 calves teach us about sustainable ranching? More than any textbook, says Darris Meitler, a fifth-generation Kansas cattleman whose family has been raising functional, profitable cattle since 1932.   The Meitler operation stands as a living testament that focusing on maternal traits, hormonal balance, and practical functionality creates cattle that thrive for generations. With approximately 700 cows spanning registered Herefords, Angus, and their renowned F1 crossbreds, they've built a reputation for females that last—not through flashy marketing or trend-chasing, but through patient observation and respecting what actually works on the range.  "If you have to dig through papers to answer which cow is your best, that's a problem," Darris explains, challenging an industry increasingly disconnected from the animals themselves. Following principles learned from South African scientist Dr. Bonsma, the Meitlers select cattle showing visual indicators of proper hormonal balance—traits that correlate strongly with fertility, longevity, and problem-free performance.  What makes this approach revolutionary in today's cattle business isn't its novelty but its time-tested reliability. While many modern operations chase single traits at the expense of overall functionality, the Meitlers have maintained their focus on creating "employees that don't cause troubles"—cows that consistently deliver a calf each year without drama or excessive inputs.  The conversation ventures beyond breeding philosophy into deeper territory—the moral obligation cattlemen have to the land and future generations. Darris reflects on how previous generations' sacrifices enabled his family's continued success and how their current efforts aren't just about profit but preserving something meaningful for their children.  Whether you're a multi-generational rancher or just beginning your cattle journey, this episode provides invaluable insights about reading what your cows are trying to teach you and building a herd that's truly sustainable in every sense of the word. Learn more about Meitler Cattle's program at their upcoming production sale on April 12th in Lucas, Kansas.Connect with Darris Meitler & Meitler Cattle:Website: https://meitlercattle.com/Meitler Catalog: https://online.flippingbook.com/view/657986875/Facebook: https://www.facebook.com/profile.php?id=100057599162764Bos Sires: https://www.bossires.com/meitler-cattle-companyBos Sires Catalog: International New Bos Sires Catalog (English)Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Episode 4: What Happens When Cows Fly? With Renee StricklandWhat does it take to move cattle across continents? In this episode, we sit down with Renee Strickland, a seasoned livestock exporter, to explore the challenges and opportunities in the global cattle trade. From sourcing the right cattle to ensuring their welfare in transit, Strickland shares firsthand insights into what it takes to successfully export livestock to diverse environments.We’ll also discuss the importance of genetics in these operations, including how moderate-built, fertile cattle with heritage genetics are better suited for thriving in different climates. With years of experience bridging the gap between ranchers and international markets, Strickland highlights the critical role of education, logistics expertise, and ethical responsibility in cattle exporting.Tune in for a deep dive into the world of livestock exports, sustainable cattle genetics, and the future of global agriculture. Don’t forget to subscribe, share, and join the conversation!Connect with Renee Strickland & Strickland Exports:Website: https://stricklandexports.com/Renee's Facebook: https://www.facebook.com/profile.php?id=1023690156Strickland Exports Facebook: https://www.facebook.com/profile.php?id=100042840972694Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Episode 3: Shaping Regenerative Ranching with Austin Dillon of Counter Culture FarmsUnlock the secrets of sustainable ranching with Austin Dillon, owner and operator of Counter Culture Farms in East Texas. In this episode of Sustainable Stock, host Patrick Powers dives into Austin’s innovative approach to regenerative ranching, where traditional cattle genetics meet cutting-edge practices. Austin shares how he integrates cattle and sheep to create a harmonious, low-input system that thrives while respecting the delicate balance of nature.Learn about Austin’s journey in selecting resilient Mashona bulls, perfectly adapted to the Texas heat, and how his emphasis on composite cattle genetics, including Hereford influences, plays a vital role in the success of his operation. By blending these genetics with regenerative techniques, Austin is creating a system that boosts productivity while safeguarding the health and sustainability of the land for future generations.Whether you're an experienced rancher or new to the field, you’ll gain actionable advice and valuable insights into the evolving landscape of agriculture.Beyond the technical aspects, this episode explores deeper themes of stewardship, legacy, and hope. Austin reflects on the importance of mentorship, adaptation, and faith in driving positive change. His inspiring stories emphasize the powerful role individuals play in nurturing our planet for future generations.Connect with Austin Dillon & Counter Culture Farms:Instagram: https://www.instagram.com/counterculturefarms/Facebook: https://www.facebook.com/counterculturefarmsYoutube: https://www.youtube.com/@counterculturefarmsBos Sires: https://www.bossires.com/counter-culture-farmsTune in to discover how regenerative ranching can transform the future of agriculture!Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Episode 2: Building the Bos Sires Legacy with Grant VassbergIn this episode of Sustainable Stock, host Patrick Powers speaks with Grant Vassberg, owner of Kallion Farms and co-founder of Bos Sires. Grant provides an inside look at the roles within Bos Sires, the vision driving the program, and how newcomers can get involved.This episode serves as both an introduction to the structure of Bos Sires and a call to action for those looking to engage in sustainable cattle breeding. Whether you're a seasoned cattleman or just starting out, Grant’s insights will provide valuable guidance on how to be part of this growing community.Connect with Grant Vassberg & Bos Sires:Website: https://kallionfarms.com/Instagram: https://www.instagram.com/kallionfarms/Facebook: https://www.facebook.com/kallionfarmsBos Sires: https://www.bossires.com/grant-vassbergTune in to learn how you can contribute to the future of sustainable ranching!Support the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]

Episode 1: Breeding Resilience with John AtkinsonIn the premiere episode of Sustainable Stock, host Patrick Powers sits down with John Atkinson, a seventh-generation Australian cattleman, breeder, representative, and consultant for Bos Sires. John shares his family's rich ranching legacy, including their pivotal role in developing the resilient Droughtmaster breed.This episode dives into low-input genetics, sustainable breeding practices, and how these methods are shaping the future of cattle ranching. Gain insights into Bos Sires’ commitment to restoring sustainability and ensuring long-term herd resilience. Connect with John Atkinson:Instagram: https://www.instagram.com/cashmeredroughtmasters/ Facebook: https://www.facebook.com/cashmeredroughtmasters/ Bos Sires: https://www.bossires.com/john-atkinsonSupport the PodcastIf you enjoy the show and want to support our mission of restoring sustainable, long-lasting genetics to the cattle industry, consider joining our Patreon community. Your support helps us continue producing valuable content for ranchers and cattle enthusiasts worldwide.Join us on Patreon: [https://www.patreon.com/bossirestalk]Tune in to discover how thoughtful breeding can secure the future of ranching!