Talk Branding To Me

As a CEO, you're not just running a business—you're stewarding a brand. In this episode, Jaime and Jessie explain why brand stewardship should be part of every leader's mindset and how your brand foundation drives decisions across your entire organization. We discuss creating brand guides, training your team as brand ambassadors, building digital asset management systems, and the importance of continually auditing your brand. If you've been treating branding as a one-time project instead of an ongoing responsibility, this episode will shift your perspective.Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtmFor more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media. Also follow @talkbrandingtome_podcast on Instagram.

AI is everywhere, but how do you use it responsibly for branding? In this episode, Jaime and Jessie share our perspective as AI users (not experts) on how to safely incorporate AI into your branding process. We cover brainstorming, strategy development, messaging, and design—plus the critical cautions about verification, trademark protection, ownership of output, and maintaining your brand's human touch. If you're using AI or considering it, this episode will help you navigate the tools without sacrificing what makes your brand uniquely you.Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtmFor more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at@EmbellishedBrands and@UntetheredDesign on social media.

Is it time to separate your personal brand from your business brand? In this episode, Jaime and Jessie explore the three primary brand phases—startup, established, and experienced—and discuss when building a personal brand makes strategic sense. We cover why "who you know" still matters in business, how personal brands help you stand out as a subject matter expert, and what to consider based on your future goals like growing a team or selling your business. If you've been wondering whether you need a personal brand, this episode will help you decide.Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtmFor more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at@EmbellishedBrands and@UntetheredDesign on social media.

What happens when a beloved brand makes a major change without asking their audience first? In this episode, Jaime and Jessie share two contrasting case studies: Cracker Barrel's $700M rebrand disaster that stripped away the nostalgic elements customers loved, and the Savannah Bananas' $6M commitment to their "Fans First" brand value when a ticketing mistake went wrong. We discuss why putting your audience first isn't just good practice—it's essential to brand survival. If you've ever wondered whether to get customer feedback before making a big brand decision, this episode answers that question.Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtmFor more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

In this episode, Jaime and Jessie share the essential lessons we've learned throughout our careers in design and branding. The biggest lesson? Designers are problem solvers, not just pixel pushers. We explore the multifaceted role of designers as problem solvers, the importance of strategy in driving design, the subjectivity of design, and the significance of client feedback. From understanding client needs and building trust to redefining the role of a designer, this episode is packed with insights that can benefit both designers and clients alike.Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtmFor more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Choosing a brand name is more complex than it seems. Should you use your personal name or a business name? How do industry, target audience, and future plans factor in?In this episode, Jaime and Jessie walk through the key considerations for naming your brand, share how we chose our own business names, and explain why nothing is permanent—you can change your name if needed.We also explore the power of nostalgic branding and emotional connections, and why a name should be easy to remember above all else.Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtmFor more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Authenticity builds trust, but what happens when you try too hard to be authentic?In this episode, Jaime and Jessie explore the paradox of forced authenticity and why "just be yourself" is actually solid branding advice.We discuss how to define what authenticity means for your brand through mission, vision, and values, and why confidence grows from knowledge and experience, not perfection.If you've ever felt pressure to be "real" online and ended up feeling fake instead, this conversation is for you.Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtmFor more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Meet your hosts, Jaime Wright and Jessie Ford, as we introduce our approach to branding: strategy and style working together, not separately.In this first episode, we share their backgrounds in design and brand strategy, explain why both elements are essential for building a brand with longevity, and dive into an unexpected case study—Dolly Parton's multi-industry brand empire.From music to theme parks to frozen meals, Dolly's brand shows what's possible when strategy and style align. If you've ever thought branding was just about logos and colors, this episode will change your mind.Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtmFor more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Coming soon: Talk Branding to Me!Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtmFor more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.