TED Design

How do you build a product people really want? Allow consumers to be a part of the process. "Empathy for what your customers want is probably the biggest leading indicator of business success," says designer Tom Hulme. In this short talk, Hulme lays out three insightful examples of the intersection of design and user experience, where people have developed their own desire paths out of necessity. Once you know how to spot them, you'll start noticing them everywhere. watch the video here

"If you want to go out and start your own cemetery" in the UK, says Alison Killing, "you kind of can." She thinks a lot about where we die and are buried — and in this talk, the architect and TED Fellow offers an eye-opening economic and social perspective on an overlooked feature of our towns and cities: the cemetery. Speaking specifically to UK laws, she unpacks the fascinating, sometimes funny, often contradictory laws about where you can be buried.

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers. watch a video of this talk here

For the last 12 years, LaToya Ruby Frazier has photographed friends, neighbors and family in Braddock, Pennsylvania. But though the steel town has lately been hailed as a posterchild of "rustbelt revitalization," Frazier's pictures tell a different story, of the real impact of inequality and environmental toxicity. In this short, powerful talk, the TED Fellow shares a deeply personal glimpse of an often-unseen world. watch a video of this talk here

As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change. Watch a video of this talk here

Roman Mars is obsessed with flags — and after you watch this talk, you might be, too. These ubiquitous symbols of civic pride are often designed, well, pretty terribly. But they don't have to be. In this surprising and hilarious talk about vexillology — the study of flags — Mars reveals the five basic principles of flag design and shows why he believes they can be applied to just about anything. Watch a video of this talk here

You've never seen buildings like this. The stunning bamboo homes built by Elora Hardy and her team in Bali twist, curve and surprise at every turn. They defy convention because the bamboo itself is so enigmatic. No two poles of bamboo are alike, so every home, bridge and bathroom is exquisitely unique. In this beautiful, immersive talk, she shares the potential of bamboo, as both a sustainable resource and a spark for the imagination. "We have had to invent our own rules," she says. Watch a video of this talk here

At this school in Tokyo, five-year-olds cause traffic jams and windows are for Santa to climb into. Meet: the world's cutest kindergarten, designed by architect Takaharu Tezuka. In this charming talk, he walks us through a design process that really lets kids be kids. Watch a video of this talk here

In this short, provocative talk, architect Alison Killing looks at buildings where death and dying happen — cemeteries, hospitals, homes. The way we die is changing, and the way we build for dying ... well, maybe that should too. It's a surprisingly fascinating look at a hidden aspect of our cities, and our lives. Watch a video of this talk

Theaster Gates, a potter by training and a social activist by calling, wanted to do something about the sorry state of his neighborhood on the south side of Chicago. So he did, transforming abandoned buildings to create community hubs that connect and inspire those who still live there (and draw in those who don't). In this passionate talk, Gates describes his efforts to build a "miniature Versailles" in Chicago, and he shares his fervent belief that culture can be a catalyst for social transformation in any city, anywhere. Watch a video of this talk

"Architecture is not about math or zoning — it's about visceral emotions," says Marc Kushner. In a sweeping — often funny — talk, he zooms through the past thirty years of architecture to show how the public, once disconnected, have become an essential part of the design process. With the help of social media, feedback reaches architects years before a building is even created. The result? Architecture that will do more for us than ever before. Watch a video of this talk

What do you do with an outdated encyclopedia in the information age? With X-Acto knives and an eye for a good remix, artist Brian Dettmer makes beautiful, unexpected sculptures that breathe new life into old books. Watch a video of this talk

Making toast doesn’t sound very complicated — until someone asks you to draw the process, step by step. Tom Wujec loves asking people and teams to draw how they make toast, because the process reveals unexpected truths about how we can solve our biggest, most complicated problems at work. Learn how to run this exercise yourself, and hear Wujec’s surprising insights from watching thousands of people draw toast. Watch a video of the talk

Mapping apps help us find the fastest route to where we’re going. But what if we’d rather wander? Researcher Daniele Quercia demos “happy maps” that take into account not only the route you want to take, but how you want to feel along the way. Watch a video of this talk

Every city has its neighborhoods, cliques and clubs, the hidden lines that join and divide people in the same town. What can we learn about cities by looking at what people share online? Starting with his own home town of Baltimore, Dave Troy has been visualizing what the tweets of city dwellers reveal about who lives there, who they talk to — and who they don’t. Watch a video of this talk

When asked to build housing for 100 families in Chile ten years ago, Alejandro Aravena looked to an unusual inspiration: the wisdom of favelas and slums. Rather than building a large building with small units, he built flexible half-homes that each family could expand on. It was a complex problem, but with a simple solution — one that he arrived at by working with the families themselves. With a chalkboard and beautiful images of his designs, Aravena walks us through three projects where clever rethinking led to beautiful design with great benefit. A video of this talk

In 1967, Moshe Safdie reimagined the monolithic apartment building, creating “Habitat ’67,” which gave each unit an unprecedented sense of openness. Nearly 50 years later, he believes the need for this type of building is greater than ever. In this short talk, Safdie surveys a range of projects that do away with the high-rise and let light permeate into densely-packed cities. A video of this talk

Artist Uldus Bakhtiozina uses photographs to poke fun at societal norms in her native Russia. A glimpse into Russian youth culture and a short, fun reminder not to take ourselves too seriously. A video of this talk

Dan Barasch and James Ramsey have a crazy plan — to create a park, filled with greenery, underneath New York City. The two are developing the Lowline, an underground greenspace the size of a football field. They're building it in a trolley terminal abandoned in 1948, using technology that harvests sunlight above-ground and directs it down below. It's a park that can thrive, even in winter. A video of this talk

The Fez River winds through the medina of Fez, Morocco—a mazelike medieval city that’s a World Heritage site. Once considered the “soul” of this celebrated city, the river succumbed to sewage and pollution, and in the 1950s was covered over bit by bit until nothing remained. TED Fellow Aziza Chaouni recounts her 20 year effort to restore this river to its former glory, and to transform her city in the process. A video of this talk

3D animation can bring scientific hypotheses to life. Molecular biologist (and TED Fellow) Janet Iwasa introduces a new open-source animation software designed just for scientists. A video of this talk

Facebook’s “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook’s director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large that the subtlest of improvements can positively impact the lives of many. A video of this talk

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures. A video of this talk

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries. A video of this talk

How can robots learn to stabilize on rough terrain, walk upside down, do gymnastic maneuvers in air and run into walls without harming themselves? Robert Full takes a look at the incredible body of the cockroach to show what it can teach robotics engineers. A video of this talk

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward? A video of this talk

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision. A video of this talk

When you look at sporting achievements over the last decades, it seems like humans have gotten faster, better and stronger in nearly every way. Yet as David Epstein points out in this delightfully counter-intuitive talk, we might want to lay off the self-congratulation. Many factors are at play in shattering athletic records, and the development of our natural talents is just one of them. A video of this talk

Most of us want to do the right thing when it comes to the environment. But things aren’t as simple as opting for the paper bag, says sustainability strategist Leyla Acaroglu. A bold call for us to let go of tightly-held green myths and think bigger in order to create systems and products that ease strain on the planet. A video of this talk

In this charming talk, artist Aparna Rao shows us her latest work: cool, cartoony sculptures (with neat robotic tricks underneath them) that play with your perception -- and crave your attention. Take a few minutes to simply be delighted. A video of this talk

As the world's cities undergo explosive growth, inequality is intensifying. Wealthy neighborhoods and impoverished slums grow side by side, the gap between them widening. In this eye-opening talk, architect Teddy Cruz asks us to rethink urban development from the bottom up. Sharing lessons from the slums of Tijuana, Cruz explores the creative intelligence of the city's residents and offers a fresh perspective on what we can learn from places of scarcity. A video of this talk

Luke Syson was a curator of Renaissance art, of transcendent paintings of saints and solemn Italian ladies -- serious art. And then he changed jobs, and inherited the Met's collection of ceramics -- pretty, frilly, "useless" candlesticks and vases. He didn't like it. He didn't get it. Until one day … (Filmed at TEDxMet.) A video of this talk

We've made incredible advances in technology in recent years, but too often it seems only certain fortunate people can benefit. Engineer Krista Donaldson introduces the ReMotion knee, a prosthetic device for above-knee amputees, many of whom earn less than $4 a day. The design contains best-in-class technology and yet is far cheaper than other prosthetics on the market. A video of this talk

"An advanced city is not one where even the poor use cars, but rather one where even the rich use public transport," argues Enrique Peñalosa. In this spirited talk, the former mayor of Bogotá shares some of the tactics he used to change the transportation dynamic in the Colombian capital... and suggests ways to think about building smart cities of the future. A video of this talk

What would a city designed for the blind be like? Chris Downey is an architect who went suddenly blind in 2008; he contrasts life in his beloved San Francisco before and after -- and shows how the thoughtful designs that enhance his life now might actually make everyone's life better, sighted or not. A video of this talk

When TED Fellow Xavier Vilalta was commissioned to create a multistory shopping mall in Addis Ababa, he panicked. Other centers represented everything he hated about contemporary architecture: wasteful, glass towers requiring tons of energy whose design had absolutely nothing to do with Africa. In this charming talk, Vilalta shows how he champions an alternative approach: to harness nature, reference design tradition and create beautiful, modern, iconic buildings fit for a community. A video of this talk

In the center of Caracas, Venezuela, stands the 45-story "Tower of David," an unfinished, abandoned skyscraper. But about eight years ago, people started moving in. Photographer Iwan Baan shows how people build homes in unlikely places, touring us through the family apartments of Torre David, a city on the water in Nigeria, and an underground village in China. Glorious images celebrate humanity's ability to survive and make a home -- anywhere. A video of this talk

How do we solve the problem of the suburbs? Urbanist Jeff Speck shows how we can free ourselves from dependence on the car -- which he calls "a gas-belching, time-wasting, life-threatening prosthetic device" -- by making our cities more walkable and more pleasant for more people. A video of this talk

A third of the world watched live as the World Trade Center collapsed on September 11, 2001; a third more heard about it within 24 hours. (Do you remember where you were?) So exhibits at the soon-to-open 9/11 Memorial Museum will reflect the diversity of the world's experiences of that day. In a moving talk, designer Jake Barton gives a peek at some of those installations, as well as several other projects that aim to make the observer an active participant in the exhibit. A video of this talk

Alexa Meade takes an innovative approach to art. Not for her a life of sketching and stretching canvases. Instead, she selects a topic and then paints it--literally. She covers everything in a scene--people, chairs, food, you name it--in a mask of paint that mimics what's below it. In this eye-opening talk Meade shows off photographs of some of the more outlandish results, and shares a new project involving people, paint and milk. A video of this talk

Long before sustainability became a buzzword, architect Shigeru Ban had begun his experiments with ecologically-sound building materials such as cardboard tubes and paper. His remarkable structures are often intended as temporary housing, designed to help the dispossessed in disaster-struck nations such as Haiti, Rwanda or Japan. Yet equally often the buildings remain a beloved part of the landscape long after they have served their intended purpose. (Filmed at TEDxTokyo.) A video of this talk

Born three and a half months prematurely, Derek Paravicini is blind and has severe autism. But with perfect pitch, innate talent and a lot of practice, he became an acclaimed concert pianist by the age of 10. Here, his longtime piano teacher, Adam Ockelford, explains his student’s unique relationship to music, while Paravicini shows how he has ripped up the "Chopsticks" rule book. (Filmed at TEDxWarwick.) A video of this talk

From simple alphabets to secret symbolic languages, graphic designer Saki Mafundikwa celebrates the many forms of written communication across the continent of Africa. He highlights the history and legacy that are embodied in written words and symbols, and urges African designers to draw on these graphic forms for fresh inspiration. It's summed up in his favorite Ghanaian glyph, Sankofa, which means "return and get it" -- or "learn from the past." A video of this talk

Good design looks great, yes -- but why shouldn't it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences. A video of this talk

Designer Bastian Schaefer shows off a speculative design for the future of jet planes, with a skeleton inspired by strong, flexible, natural forms and by the needs of the world's, ahem, growing population. Imagine an airplane that's full of light and space -- and built up from generative parts in a 3D printer. A video of this talk

"I love paper, and I love technology," says physicist and former sheep herder Kate Stone, who's spent the past decade working to unite the two. Her experiments combine regular paper with conductive inks and tiny circuit boards to offer a unique, magical experience. To date, applications include a newspaper embedded with audio and video, posters that display energy usage in real time, and the extremely nifty paper drumkit and set of DJ decks she demonstrates onstage. A video of this talk

You don't need to plan an exotic trip to find creative inspiration. Just look up, says Gavin Pretor-Pinney, founder of the Cloud Appreciation Society. As he shares charming photos of nature's finest aerial architecture, Pretor-Pinney calls for us all to take a step off the digital treadmill, lie back and admire the beauty in the sky above. A video of this talk

Building a skyscraper? Forget about steel and concrete, says architect Michael Green, and build it out of … wood. As he details in this intriguing talk, it's not only possible to build safe wooden structures up to 30 stories tall (and, he hopes, higher), it's necessary. A video of this talk

The New Yorker receives around 1,000 cartoons each week; it only publishes about 17 of them. In this hilarious, fast-paced, and insightful talk, the magazine's longstanding cartoon editor and self-proclaimed "humor analyst" Bob Mankoff dissects the comedy within just some of the "idea drawings" featured in the magazine, explaining what works, what doesn't, and why. A video of this talk

Architect Alastair Parvin presents a simple but provocative idea: what if, instead of architects creating buildings for those who can afford to commission them, regular citizens could design and build their own houses? The concept is at the heart of WikiHouse, an open source construction kit that means just about anyone can build a house, anywhere. A video of this talk