PODCAST · business
That Makes Cents: A consumer podcast
by Deloitte US
Consumers are using their dollars to effect the change they want to see in the world. They're buying into better by choosing brands that align with their values. This podcast features industry leaders with insights to help you gain a deeper understanding of consumers and shape the future of the industry.
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50
The value of ERP systems for consumer companies
In this episode, we explore how successful ERP implementations can help consumer companies enhance their operational efficiency, improve data accuracy, and support strategic decision making.
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49
Dynamics reshaping the freight industry
On this episode, we're diving into six key forces reshaping the future of the freight industry. Hear how companies can navigate these trends to lay a foundation for lasting success.
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48
Unlocking MVP Status: How Brands Deliver More Value for the Price
On this episode of "That Makes Cents" we dive into the strategies and capabilities that set MVP (More Value for the Price) brands apart in today's competitive consumer landscape. Our host, Bobby Stephens is joined by Mike Daher, Deloitte's US consumer industry leader, and Ed Johnson, principal in Deloitte's US consumer industry practice, to explore how brands can consistently exceed consumer expectations through supply chain resilience, data-driven insights, and innovative use of AI. The discussion highlights the financial advantages of MVP brands, shares personal perspectives on value, and offers actionable advice for organizations aiming to strengthen their market position by delivering exceptional value. Explore the Value-Seeking Consumer paper today: https://www.deloitte.com/us/en/insights/industry/retail-distribution/consumer-behavior-trends-state-of-the-consumer-tracker/understanding-value-seeking-consumer.html
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47
That Makes Cents: How Brands Can Drive Customer Loyalty
On this episode of That Makes Cents, we are speaking with Rob Pace, the founder and CEO of HundredX, on the future of customer loyalty and how brands can drive it and not just hope for it.
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46
What's next for the consumer industry: CES and NRF trends
From self-driving cars to smart mirrors, our team explored the trends and technologies shaping the future of the consumer industry at the Consumer Electronics Show (CES) and NRF's Big Show. Tune in to learn more about how these trends will likely impact businesses in the consumer industry.
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45
Is GenAI the future of transportation efficiency?
From optimizing fleet management to dramatically reducing customer inquiry response time, generative artificial intelligence (GenAI) promises to offer key benefits to the transportation industry. In our latest episode of That Makes Cents, we dive into the impact GenAI is having on the industry. Are companies making significant progress in AI adoption? Listen today.
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44
How automotive subscriptions are boosting equity in mobility and driving connectivity
Consumers have become more willing to give up traditional car ownership as they continue to feel the pinch of expensive monthly car payments. What else is driving investment in this area? And what do we expect the future of car subscriptions to look like? Matt Murphy, COO of Avva, and Rodolfo Dominguez, Deloitte's auto tech practice leader, join us to explore this shift in vehicle ownership and how auto companies can elevate the customer experience.
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43
Harnessing the Power of Data: Transforming Customer Experience with CVS Health
Consumers aren't just comparing you to other companies in your industry anymore. They're stacking you up against any great experience they've ever had. So how can companies tap into data to better understand their customers and curate a better experience? Tune in to this episode of That Makes Cents to hear more.
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42
Holiday spending and consumer shopping trends
2023 Holiday spending trends: Tune in to our podcast to hear what, where, and how consumers are filling their carts this season.
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41
Electric Car Trends and the Future of Automobiles
Tune in to this episode of That Makes Cents as we discuss how sustainability, convenience, and affordability could shape the future of the automotive industry—and how subscriptions will pave the way toward a completely different car ownership model.
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40
Future of Consumer series: Looking ahead at grocery experience for the changing consumer
Like today's consumer, the grocery industry is increasingly diverse and complex. In a spinoff of our miniseries on the future of the consumer industry, we explore the future of grocery retail and how exponential tech such as AI and Gen AI could play a key role in increasing grocery personalization. Kirk Ball, EVP and CIO at Giant Eagle joins Daniel Edsall, Deloitte's grocery sector leader and host Bobby Stephens to discuss how grocery retailers can deliver unique customer experiences at every touchpoint, whether in-store or online. For more info. on the Future of the Grocery Retail industry, visit: https://www2.deloitte.com/us/en/insights/industry/retail-distribution/future-of-grocery-retail.html
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39
Future of Consumer series: The move from mass to micro
As today's consumers become more diverse in terms of their wants and needs, we're seeing a more demand-driven market that's empowering consumers. What do brands need to know about this shift in consumer behavior? And how will data, AI and Gen AI play a larger role as we move from mass to micro? Learn more in this episode of That Makes Cents, featuring a guest speaker from Google Cloud.
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38
Future of Consumer series: The rise of capability-as-a-service
In this third installment of our miniseries on the future of the consumer industry, we're taking a closer look at how the emergence and growth of capability-as-a-service are causing a major convergence and reconfiguration in the consumer industry. Milen Mahadevan, president of 84.51, Kroger's very own capability as a service, and Kasey Lobaugh, chief futurist for Deloitte's consumer industry, join us to dive into the evolution of the consumer industry, the lower barriers to entry for consumer companies today, and the role they can play in the larger consumer ecosystem. As a bonus, hear what these industry leaders have to say on the evolution of generative AI in the next few years. For more info. on the Future of the Consumer industry, visit: https://www2.deloitte.com/us/en/pages/consumer-business/articles/future-of-consumer-industry.html
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37
Future of Consumer series: The disruption of digital
From streaming platforms to health and fitness apps that personalize to their users, consumers today have access to a wide array of digital offerings. And, with the increasing adoption of AI, cloud convergence, and other technologies, digital goods and services are witnessing exponential growth. How should companies capitalize on this rising trend? Tune in to this episode as Jen Brace, chief futurist, at Ford Motor Company, and Alisa Locricchio, senior manager with Deloitte Consulting, discuss the opportunities that lie ahead for consumer companies. For more info. on the Future of the Consumer industry, visit: https://www2.deloitte.com/us/en/pages/consumer-business/articles/future-of-consumer-industry.html
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36
Future of Consumer series: Six forces reshaping the consumer industry
As stated in Deloitte's Future of Consumer study, "Change is a staple of humanity, and nowhere is the velocity of change more evident than in the consumer industry." How should consumer companies perceive this change? What should consumer industry executives consider beyond their shareholder value while addressing this change? In this episode, Anthony Waelter, Deloitte's US Consumer Industry leader, and Alisa Locricchio, senior manager with Deloitte Consulting, provide a preview into the six forces to understand the next decade of change including the implications of exponential tech, changing consumer, and more.
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35
The rise of digital marketplaces ft. Macy's, Inc.
Digital marketplaces help retailers meet their customers where they are by improving visibility, expanding assortment, reinforcing the omnichannel experience, and diversifying the supplier base to keep up with changing trends. This integration also allows retailers to extend visibility to brands that otherwise may not have garnered a similar platform in a short time span. In this episode, we speak with Matt Baer, chief customer and digital officer for Macy's, Inc., and Oliver Siodmak, Global Marketplace Service Offering lead at Deloitte Digital, about Macy's impactful digital marketplace integration in just under nine months.
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34
A look back at the 2022 holiday shopping season
With another holiday season behind us, this episode takes a look at how consumers and retailers faced the unique challenges of this shopping season including the economic uncertainty and the ongoing operational challenges. From the continued growth of digital channels to a return to pre-pandemic norms, we discuss how the 2022 shopping season reflected cautious consumer spending. For more detailed insights, check out our full report.
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33
Promoting gender equality at the workplace: A conversation with NextUp
While women have experienced inequitable workspaces long before the pandemic, several issues such as pay disparity, lack of advancement opportunities, and mental and physical health impacts of the pandemic are front and center for women and all genders. With millions exiting the workforce to maintain flexibility to care for their families, the time has come for a culture of allyship to uplift gender-centered workforce design. Tune in to this episode with Sarah Alter, president and CEO of NextUp, and Tiffany Mawhinney, principal at Deloitte Consulting LLP, as they share their thoughts on a gender-centered design from their latest study: Creating more equitable workplaces through gender-centered design.
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32
ESG reporting in the consumer industry: Measure what matters
With an increasing focus on climate change and other ecological crises, consumer companies face an influx of stakeholder demands to disclose ESG data. While consumers, employees, and investors want to engage with more sustainable companies, regulators are proposing that companies disclose material sustainability data or even their public pledges to achieve reduction of emissions. However, how hard is it to collect accurate, valid, and trustworthy ESG data? Which elements of ESG data are essential for stakeholder engagement? Tune in to this episode as we discuss these questions with Mandi McReynolds, global head of ESG at Workiva Inc., and Charles Carrington, partner with Deloitte's Risk & Financial Advisory practice.
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31
Scaling growth with next-gen digital capabilities
Continuing to grow digital capabilities helps set retailers apart and is important regardless of what industry they plan in. What are some of the latest customer experience capabilities available to retailers today? How are everyday business owners able to leverage these tools in an always-changing digital experience? Tune into this episode as we discuss these questions with Jill Royce, senior managing director of Business Consulting for Retail & Consumer Goods at Salesforce, and Adrian Trzaskus, Digital Transformation leader with Deloitte Consulting.
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30
Engaging with frontline talent ft. FedEx
Among the many pandemic-related challenges that the consumer industry has weathered, increasing talent shortage and turnover rates of frontline workforce continues to be a major hurdle. How are companies navigating this current landscape of frontline talent? What are some of the leading talent strategies that companies can leverage to retain and reward their employees? Tune in to hear from Barb Wallander, SVP, Human Resources and FedEx Express, and Cathy Gutierrez, Workforce Transformation leader at Deloitte Consulting LLP.
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29
Redesigning the store for customers of today and tomorrow
In recent years, consumers' expectations of greater convenience and desire to stay "hyperconnected" through multiple channels has pushed retailers to rethink their approach to innovative and customer-centric shopping experiences. How do you design a store that achieves this? How do you balance convenience with profitability? Daniel Eckert, Operating Partner at Corsair Capital; and Adam York, a senior manager at Deloitte Consulting LLP, join this episode to discuss.
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28
A look into consumer loyalty with Marriott
As the VP of Loyalty Operations and Customer Experience Strategy at Marriott International, Nikhil Takalkar has witnessed and contributed to the evolution of loyalty programs in the travel and hospitality industry over the last decade. He joins this episode alongside Ramya Murali, co-leader of Deloitte Consulting LLP's Loyalty offering, to discuss the major changes they've seen and where they think loyalty strategy is going next.
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27
Security in a cyber-everywhere world
There's a digital option for nearly everything – how we work, play, eat, shop, socialize and more. How are companies managing customer data, connecting online and in-person experiences, while protecting privacy? Hear from Elias Oxendine IV, Chief Information Security Officer at Yum! Brands and Vikram Rao, Managing Director, Cyber & Strategic Risk Services at Deloitte and Touche LLP on this episode.
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26
REI's path to driving Purpose in the outdoor industry
When it comes to issues like DE&I and sustainability, consumers are putting their money where their mouths are, and they expect businesses to do the same. Organizations that lead with purpose are not only driving societal prosperity, but sustainable prosperity for the business, too. Joining this episode to explain the why and how behind organizational purpose are Dan Kihanya, Director of Corporate Development and Investment at REI, and Kwasi Mitchell, Deloitte's Chief Purpose Officer.
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25
Learnings from the festive season
In the tradition of reflecting on the past year to prepare for the new one, this episode takes a look at how consumers, retailers, shipping providers, and manufacturers faced the challenges of this past holiday season. Plus, the trends to watch for in 2022. Featuring guest speakers Chloe Harootunian and Alyssa Casale of Deloitte Consulting LLP.
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24
Season two closer
Thanks for tuning in to Season 2 of That Makes Cents! We'll be back in early 2022 with new episodes and new guests for Season 3. In the meantime, make sure to catch up on past episodes and share with your network—and don't forget to subscribe. Connect with our host, Bobby Stephens, on Twitter @BobbyStephens or @DeloitteCB.
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23
Holiday travel takes off: 2021 trends
Holiday travel is set to make a return this year for many Americans who are excited to celebrate with friends and family. Still, health and budget concerns are keeping others at home. Anthony J. Jackson, leader of Deloitte's US airline sector, joins this episode to help us make sense of this season's travel trends.
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22
Unwrapping 2021 holiday retail trends
As we go into our second holiday season during a pandemic, what trends can we expect around holiday retail? Will consumers' shopping preferences and behavior reflect that of seasons past or most closely resemble last year? Tune in as we break down the findings of Deloitte's annual holiday retail survey.
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21
Digital product management: Trends, experiences, and outcomes
Regardless of the industry, to stay competitive today, you've got to develop and launch digital products. For that, a great product manager makes all the difference in the process and for the end product. Rick Lockton, SVP of eCommerce at Ashley Furniture; and Anthony Jardim, a principal in Deloitte's Customer & Marketing practice, join this episode to break down high-impact product management, including where to start, common challenges, and how to overcome them.
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20
Cheat sheet: Back-to-school retail trends
Many students are preparing to go back to physical classrooms and campuses this fall. What's making it onto their shopping lists? What are consumers' preferences when it comes to product categories, platforms, and formats? Tune in to explore the findings of Deloitte's back-to-school and -college consumer surveys.
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19
Checking up on the consumer health revolution
Armed with smart watches, fitness trackers, and even health monitoring rings, consumers are taking charge of their own health management. They are driving not only the trend in the consumer products industry, but also major change in the health care space. Where will this revolution take us? Tune in to hear from Dr. Jeff Wells, CEO and cofounder of Marathon Health, and Leslie Read, principal with Deloitte Consulting LLP and leader of our Health Plans Customer Transformation Solutions.
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18
What's cooking in the food industry? Latest consumer trends
While at home, many consumers discovered a love for cooking, and in a recent Deloitte survey, said they plan to eat more of their meals at home even after the health crisis is over. What does this trend mean for restaurants, grocery retailers, and the rest of the food industry? How might they have to change the way they've done business for years to meet evolving consumer tastes and needs? Featuring sustainable chef Joel Gamoran, host of the hit TV show Scraps, and Deloitte's Justin Cook.
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17
Automation and innovation with Alex Kantrowitz
What enables the tech giants to keep their spots at the top of the industry, and how can other organizations compete? What is the key to getting workforce automation right? How can retailers harness the power of alternative data, AI, and automation to achieve more with less? Alex Kantrowitz, acclaimed tech writer, host of The Big Technology podcast, and author of Always Day One joins this episode, alongside Deloitte's chief retail innovation officer, Kasey Lobaugh, to break it all down.
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16
The game plan for growth in sports retail feat. the NFL
As SVP and head of Consumer Products at the NFL, Joe Ruggiero works at the intersection of sports and business, tackling unique challenges like how to grow digital fandom. But he's also dealing with many of the same issues as traditional retailers. Tune into this episode to hear from him and Pete Giorgio, Deloitte's US Sports leader, on lessons learned from the past year, insights on the growing role of tech and data, and their five-year outlook for the sports retail industry.
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15
What really went down in the 2020 holiday season?
The 2020 holiday season was undeniably unique. But just how unique? We analyzed the sales and trends to find out whether there were record shifts in when, where, and how much people shopped—and spent. What kinds of trends and consumer behaviors can we expect to see carried through this year and beyond? Featuring Simon Chafetz and Meghan Cole from Deloitte Digital, Deloitte Consulting LLP.
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14
Season one closer
Thanks for tuning in to season one of That Makes Cents! We'll be back early next year with new, exciting episodes for season two. Be sure to subscribe so you don't miss any updates. In the meantime, catch up on previous episodes, share with a friend or colleague, and connect with our host on Twitter @BobbyStephens or @DeloitteCB.
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13
Plugging into the future of automotive retail
How has COVID-19 changed the way we buy and sell cars? What trends are being accelerated due to new needs for social distancing and other safety measures? What impact does this have on how auto dealerships are structured? And how does this all plug into a future where virtual or contactless sales experiences are likely to become the norm? Tune in to this episode to hear from special guests Brian Benstock, general manager and vice president of the No. 1 certified Honda and Acura dealer in the world (Paragon Honda and Paragon Acura in NY) and Chris Spensley, automotive retail performance coach and leader within Deloitte's Advisory practice.
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12
Traditions old and new: Holiday retail trends over the decades
This year marks 35 years of Deloitte's annual holiday survey! To celebrate, we're taking a trip down memory lane with the leaders who were at the forefront of the retail industry over the past few decades. Former Macy's executive Peter Sachse, who led the department store in various roles from 1980–2007, shares his learnings and insights alongside a lineup of Deloitte leaders who tracked the trends and advised the retail industry through some of its greatest disruptions to date.
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11
The future of work: What's in store for food retail?
Since March, many Americans have had to adjust to new working conditions and protocols, whether at an office, at home, or on the front lines of a factory or retail store. On top of that, many have navigated caring for family members and evolving school dynamics as the lines further blurred between work and home. The way we live changed in an instant, and the way we work is evolving very quickly. What does work look like today in the food retail industry, and what trends are coming…maybe sooner than we think? Hear from this episode's guests: Mark Baum, senior vice president of industry relations and chief collaboration officer at FMI—the Food Industry Association, and Kimberly Betts, managing director in Deloitte's Human Capital, Retail, and Consumer Products practices.
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10
From format to function: The rise of convenience
Over the past few years, we've seen the element of convenience become more and more important to the customer experience. As consumers demanded quicker and easier options, we've watched nearly every retailer adapt, or even reinvent their business models to accommodate. Where will the demand for convenience take us from here? Listen in as Bobby speaks with Art Sebastian, vice president of digital experience for Casey's General Store and Oliver Page, principal, Deloitte Consulting LLP.
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9
Keeping up with consumer insights
In this quick take episode, we break down Deloitte's latest findings around consumer sentiment, behavior, and spending in the era of COVID-19—particularly as stores begin to reopen and consumers regain some confidence. Steve Rogers, leader of our Consumer Industry Center, shares key takeaways from the ongoing Global State of the Consumer survey, and Jeff Simpson, who heads up the Center for Consumer Insight at Deloitte, highlights observations gleaned from real-time US consumer spending and mobility data.
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8
Retail's grand reopening
Is the role of the store in a consumer's buying journey, forever changed? As more states begin to lift their "safer-at-home" orders and stores begin to reopen, what should retailers be keeping top of mind, from a customer, associate, store, and operational perspective? Hear from Jean-Emmanuel Biondi, Deloitte principal and one of the authors of Deloitte's "Post-COVID strategies for retailers: Reopening stores" playbook.
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7
An economist's quick take on COVID-19 impacts
In this special edition episode, Deloitte's managing director for Economics, Dr. Patricia Buckley, walks us through the best and worst possible case scenarios for the coming months. Though the current situation is vastly different from previous financial recessions, what lessons from the past can we apply to help navigate the waters ahead? What changes might we see in consumer spending?
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6
Let's get digital: Defining times for the CP industry
From the dot-com crash to the recession of 2008, history has shown us that times of disruption often accelerate the gap between successful digitally focused companies and those who lack clear direction. Learn more on this episode featuring Steve Salzinger, digital adviser to two prominent private equity firms, and Kevin Rose, principal, Deloitte Consulting LLP, focused on the consumer products industry.
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5
Fresh tech for fresher foods
This episode of our That Makes Cents podcast was recorded before the COVID-19 outbreak, but the conversation around improving supply chain efficiency, understanding consumer expectations around online grocery, and reducing fresh food waste seem even more relevant today. Tune in to hear from this episode's guests: Mike Balint, Director of fresh flow supply chain at Walmart and Josh Mellinger, co-leader of the Future of Fresh offering at Deloitte.
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4
The thing about consumer data
What should we be considering, as consumers and as businesses, when it comes to personal data and privacy? From GDPR to smart speakers, listen in as Jon Stine, Director of the Open Voice Network, and Rob Goldberg, Cyber risk leader at Deloitte, chat through concerns and more.
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3
Quick take: 2019 holiday shopping
On this special edition of That Makes Cents, we do a quick take on what actually went down during the 2019 holiday shopping season—from consumer experience to retailer tactics and trends to infrastructure and more. We also look back at the last decade of extreme disruption in holiday retail to see how far it's come, and finally, where might we expect it to go from here? Featuring Simon Chafetz, manager, and Meghan Cole, senior consultant from Deloitte.
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2
Measuring the future of retail
Retail is changing at a breakneck pace thanks to new tech, new-comers, and new consumer expectations. Shouldn't the metrics we use to measure success in the industry get an update, too? Hear from industry leaders Meredith Darnall, SVP of Business Intelligence and Strategy at Brookfield Properties, and Rod Sides, Deloitte's Retail, Wholesale & Distribution practice leader.
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1
Introducing That Makes Cents
The show that gets real about all things consumer. Tune into That Makes Cents as host Bobby Stephens breaks down the latest consumer industry trends with the help of special guests.
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ABOUT THIS SHOW
Consumers are using their dollars to effect the change they want to see in the world. They're buying into better by choosing brands that align with their values. This podcast features industry leaders with insights to help you gain a deeper understanding of consumers and shape the future of the industry.
HOSTED BY
Deloitte US
CATEGORIES
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