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PODCAST · business

The 10 Percent

by Joao Afonso

We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority.

Publisher-supplied feed metadata · PodParley refreshed Oct 29, 2025 · Source feed

Episodes

  1. Intuitivo – The Future of Learning Starts with Better Assessment

    In this episode of The 10 Percent, João Afonso sits down with João Guimarães, co-founder and CEO of Intuitivo, the edtech startup from Portugal that took home the top prize at the Web Summit 2024 Pitch competition. Intuitivo is transforming the way teachers create and evaluate assessments, using...

  2. Overtune - Turning Inspiration into Music

    Every day, millions of songs are started - but never finished. In this episode of The 10 Percent, Joao Afonso speaks with Sigurdur “Siggi” Arnason, founder and CEO of ⁠Overtune⁠, a groundbreaking music startup from Iceland on a mission to democratise music creation. Founded in 2020, Overtune has...

  3. Savearth - The Startup Using AI to Save Water and Build a Massive Business

    In this episode, I sit down with João Machado, founder and CEO of Savearth, a climate tech startup using AI-powered smart devices to reduce water waste in hotels - a $7 billion dollar problem - while raising awareness among guests and driving profits. But this is just the beginning. João shares…

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  4. How Tilect Is Using AI to Rethink Pricing Strategies and Maximize Profit

    We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority. In this…

    more
  5. On a Mission to Prevent Workplace Injuries with eDynamics

    We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority. In this…

    more

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ABOUT THIS SHOW

We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority.

HOSTED BY

Joao Afonso

Frequently Asked Questions

How many episodes does The 10 Percent have?

The 10 Percent currently has 5 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The 10 Percent about?

We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority.

How often does The 10 Percent release new episodes?

The 10 Percent has 5 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The 10 Percent?

You can listen to The 10 Percent on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The 10 Percent?

The 10 Percent is created and hosted by Joao Afonso.
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