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PODCAST · music

The 30 Percent Podcast

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

  1. 179

    Episode 187 | Umami

    We begin this episode with a conversation ignited by Mbarathi, a sound engineer in the Kenyan Music Scene, who talked on artists skipping the process, putting optics over development (13:19), then, you can now check if your music is being used to train AI using AI Watchdog (37:32), and finally we wrap up the episode with new music reviews (46:25) and a special announcement! (1:03:48).Intro: GTB Emzee - "Talking Stage" produced by August IVPick of the Week: Liboi - "Nairobi" produced by Sharon Ong'ayoTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  2. 178

    Episode 186 | The Run Pun Pod

    We begin today's episode with a recap of We Are Nubia & Cruel Santino at the Jameson Hangout Nairobi Event that Afam was out for (11:20) which leads into a conversation about artists managing other artists (21:37). Next, we talk about the artists not caring about their music releases (36:28), and then wrap up the episode with new music reviews (46:53).Intro: Keemlyf - "In Love" produced by MP JazbeatzPick of the Week: Joh Mistari - "Rekebisha" produced by Kiriama InTheHausTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  3. 177

    Episode 185 | Love and Yearning

    We begin the episode talking about our experiences at Blankets and Wine over the weekend breaking down some of the things that went well, as well as what we feel could improve (6:11). Next following Nikita Kering's appearance on Mic Cheque, we talk about the pitfalls of child stars and being in the public light early (32:29), then we talk about new music that was released this week (49:51). Intro: Ally Fresh, Braines, DJ IV - "Kadenge" Pick of the Week: Jua, ISAT IRAT, MR. LU*, Silayio - "Mass High" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  4. 176

    Episode 184 | Millennial Bonanza

    We begin this episode with some shows Afam attended, leading to a conversation about artist development, and when it should stop (4:18), Next, Fathermoh is suing his label Black Market records for 87 Million (14:02). Following that, we talk about Spotify teaming up with UMG to allow Users to create AI covers and remixes on their platform (33:14), and then we discuss the KULTURE show that took place over the weekend at Carnivore (40:58). We then wrap up the episode with new music reviews (46:02)Intro: King Kaka, Iyanii - "Braggadocios" produced by WakaWakaPick of the Week: Fena Gitu, Ariel Wayz - "Call Me" produced by Wuod Omollo To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  5. 175

    Episode 183 | Bums on Seats (with Muthoni Drummer Queen)

    To commence our shift into video episodes, we sit down with Muthoni Drummer Queen, the artist and visionary behind the cultural staple festival, Blankets & Wine. Bringing 17 years of experience in curating the culture, Muthoni breaks down exactly who Blankets & Wine was originally built for and how Kenyan tastes have matured over nearly two decades. We look ahead at what’s next for the region's live event scene, tackle the role of artists using their platforms for political activism, and get an inside look at the making of her collaborative new album with Blinky Bill, “Now It’s Experience Talking.” Finally, we wrap up with a preview of what to expect at Blankets & Wine’s upcoming June edition.Intro: Muthoni Drummer Queen - "Suzie Noma" produced by Hook, GR!Pick of the Week: Muthoni Drummer Queen - "Niko Hype" produced by Blinky BillTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  6. 174

    Episode 182 | Business at the Top, Party at the Bottom

    We begin today's episode by talking about We are Nubia and Xenia's new snippet (7:01), next, an announcement about the podcast (15:53). After that, Bien came under fire for his appearance at the African Forward Concert during President Macron’s visit to Kenya (23:37), then we talk about new music releases (55:47). Intro: Jovie Jovv - "Gwangi Freestyle" produced by LemarioPick of the Week: Sabbiti - "Intro H.O.M.S" produced by WOLVETo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  7. 173

    Episode 181 | Peak Music Value

    Today's episode begins with a conversation on longevity in music, and what it takes to remain at the top (6:46), then, is music discovery on social media today better than the older discovery channels? (19:28). Next, Spotify has begun rolling out verification for artists on their platform (41:00), and Finally, we wrap the episode up with a review of some music that was released recently (43:43). Intro: Thirtyfourbrick, Mauru Gwash, OnlyMoh, Unclean, Jaylo - "Kigonyi"Pick of the Week: Mau from nowhere - "moccasins" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  8. 172

    Episode 180 | Kenya is not a Slouch

    We begin the 180th episode with with a recap of Afams experience at the Rituals show at Covo Nairobi, as well as Hildah Watiri's listening party (4:00). We then talk about Ongeza Volume's The Set List event that we attended (24:16). Then onto some news, Grammy president Panos Panay will be visiting Kenya to talk with the government about Kenya's potential hosting of the African Grammy's (31:19), also, The president was at the Kalasha Awards ceremony promising the creative economy many things (40:30). We then wrap up the episode with new music reviews (43:36). Intro: Sean MMG, Fathermoh - "Kakizoza" Pick of the Week: Ila Nia, Ywaya Tajiri - "Weche Hera" produced by RunTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  9. 171

    Episode 179 | Poy Boys

    The episode begins with a discussion on rollouts, do we need to bring back the old school way of marketing music? (9:28) One RPM recently started distribution of plaques, beginning with to Vijana Barubaru, what will that do for the industry? (15:46). Next, Spotify is testing a feature that indicates AI involvement in music (34:20). We then talk about what it takes to be successful in music (42:46), wrapping up the episode with new music reviews (46:17).Intro: NIGGA SHAWN, 4Mr Frank White - ""BIDHAA" produced by Fyat BeatsPick of the Week: GTB EMZEE, 30 - "Last Night" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  10. 170

    Episode 178 | Two Pack of Class

    We begin today's episode with a discussion about whether artists releasing old music is good for their career or not (9:45). Next, is it profitable to make music that does not appeal to the local music scene and contain parts of its culture? Does it matter at all for an artists success? (15:48) Then an update on the Ongeza Volume setlist show, and the Blankets and Wine artist line up was released (46:44). We then wrap up the episode with a review of new music (48:47). Intro: Jovie Jovv - "Trap Harakati" produced by AfamefunaPick of the Week: Bensoul - "Last Night" produced by Hendrick Sam, Trevor MagakTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  11. 169

    Episode 177 | Room Temperature Take

    Black Market Records were in the news recently a with talks about the label and its artist being sued for $1M, leading us to talk about music labels and the ways they take advantage of artists plus the importance of contracts (14:44). Comedian Eddie Butita met with the president to discuss matters of copyright and Octopizzo had something to say about it (27:03), finally, We review new music including an EP from Andia Sande and more (42:17). Intro: Rispek Ngoma, NDOVU KUU - "Tuma Pin" Pick of the Week: Andia Sande - "J'adore" produced by LilsirrTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  12. 168

    Episode 176 | Arrows in My Quiver

    We begin todays episode talking about Nyashinski's Showman residency at Canivore, and what goes into making a residency successful (15:36). Next, the Base to billboardz initiative announced its six finalists (28:23), we then wrap up the episode with a review of Bridget Blue's lates album "RNB" and more releases of the week (40:42).Intro: 4Mr Frank White - "Tranquillo" produced by FyattPick of the Week: IKeN - "Favourite" produced by IKeNTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  13. 167

    Episode 175 | The F is for Photography

    A week of being outside leads us to talk about Odunsi the Engines visual screening, his performance and what makes Kenya a good hub for artists debuting music (5:42), Then a recap of the Industry Social Event (24:03). Finally, a suggestion was made to label Kenyan music across genres as "Genge" music (33:12). We then wrap up the episode with new music review (48:45).Intro: Caleb Awiti - "I Can't Change Time" produced by Caleb AwitiPick of the Week: Bien, Alikiba - "Finale" produced by  Hendrick Sam, AbbahTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  14. 166

    Episode 174 | Boots on the Ground Journalism

    We begin todays episode breaking down the most recent IFPI music report. Is the African music industry doomed to play catchup to the rest of the world? We discuss this and more (10:39), Then get into a review of Ochiko's recent project Indie Deep, as well as more music (45:16). Intro: JIVU, Khaligraph Jones - "Anitah" produced by DilliePick of the Week: The Babaz - "Salaale" produced by Ras Amor, Hendrick SamTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  15. 165

    Episode 172 | Couch Coaches

    We begin todays episode attempting to answer - Are we too harsh on KE artists or are we not critical enough? (12:03), Then, a US ruling on a copyright case against AI art could have implications on creatives Intellectual Property (39:44). Next, CEO of Universal Lucian Grainge tells us where the music industry is headed (47:14). Finally, we review some new music that was released this week (51:07).Intro: 4MR Frank White - "Dancehall Pele" produced by Ee LaiPick of the Week: Mejja, Jay Melody - "Ntampata Wapi" produced by KromeTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  16. 164

    Episode 171 | Blue Collar Monkeys

    We begin with a brief recap from one of the Kilele Summit sessions, and talk about what success looks like for an artist in 2026 (10:42). Next, a recent X post about a few hard to believe things about the KE music industry does rounds and we go over some of the responses (31:17). A brief Kunye review (48:20), and then wrap up with new music (50:11). Intro: Watendawili - "Naogelea" produced by RunPick of the Week: Kayrop, Chemutai Sage - "Mei Muche" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  17. 163

    Episode 170 | We Are Living In Beefy Times

    Toxic Lyrikali and Buruklyn Boys beef escalated with more tracks dropped aimed at each other. Who do we think is winning (9:00). Next, Spotify released their 5 year anniversary list, why aren't any Kenyan artists on there? (29:00) Then we talk about EVEN, a direct to consumer platform partnering with music giant UMG, leading to a discussion about how artists can benefit from selling directly to fans (45:33), wrapping up the episode with new music, album artwork reviews, and is Tesla and Black Market records doing it wrong? (55:52)Intro: Ochungulo Family - "Daniel" Pick of the Week: Wendy Kay, Sanaipei Tande - "Sina Raha" produced by DillieTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  18. 162

    Episode 169 | 2 V 1

    We begin this weeks episode with a recap of We are Nubia's listening party, which leads to a conversation about how to predict a hit, (7:57). After that, more on the Toxic Lyrikali and Buruklyn Boyz beef (22:40), then onto some news. Tiktok thinks of changing their payout model for artists music (36:07), Spotify may begin using AI to pay artists (41:51). Also, Distrokid may be selling, what does that mean for the indie artists and the rest of the distribution field (49:07)? Then some new music reviews and our Pick of the Week (54:20)Intro: Kinoti, Myx Quest - "Unlove You" Pick of the Week: Crystal Asige, Okello Max- "Sema" produced by  Wuod OmolloTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  19. 161

    Episode 168 | It's Over for the Z's

    We begin today's episode by talking about the Base to Billboardz programme that is underway. Are these types of opportunities beneficial for artists or is it all for show? (10:20), Toxic Lyrikali is in another beef, this time accusing other artists of stealing his style (43:59), and then review some new music including albums from Mutoriah and Muthaka (52:29). Intro: Mr. Right - "Shillings" produced by Enock58Pick of the Week: Muthaka - "Reasons" produced by Martin GwandhoTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  20. 160

    Episode 167 | We’ve Lost the Recipes

    Afam's interaction with an artist recently inspires a conversation on artistry and the use of AI to create (10:26). After that, we go through the 2026 Grammy ceremony winners and talk about the controversy surrounding Tyla's win (39:18) We then review new music (1:02:11) Intro: Caleb Awiti - "HYPNOTIC" produced by Paya BeatsPick of the Week: Mordecai Dex - "Kichapo" produced by Mordecai DexTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  21. 159

    Episode 166 | Quintuple Gang

    Nonini sat down with Chaxy for a conversation and said some interesting things, we begin the episode by talking about some of them (9:22). Next, an article highlighting Luminate's music report proposed that there is a fundamental shift happening in the music industry (28:24), the Kilele Summit is set to happen in February (40:00). We then wrap up the music with new music reviews (42:36).Intro: 40 FOO, 4Mr Frank White, BigMan- "Kalibar" produced by Ee LaiPick of the Week: Kaa la Moto, Double Gang- "Shamba" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  22. 158

    Episode 165 | Vitamin O

    On today's episode, we address music blogger and critique John Muchiris's statement about wanting to see some of our legacy artists go International, why we think they won't, and then try to answer why the industry seems to be obsessed with our artists going international. Is it necessary? (8:38), then review some new music (47:04).Intro: Savara - "Farova Forever" produced by Savara, Hendrick Sam, Trvor MagakPick of the Week: Buruklyn Boyz, Ajay- "Game" produced by jk be4tsTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  23. 157

    Episode 164 | Prophets and Crabs

    We begin this weeks episode with a discussion on artists and industry professionals holding each other back (15:08). We then talk about popular American streamer IShowSpeed touring the country (32:06) and then mention Hybe and the moves they are making in the African scene (44:06). We then wrap up the episode with new music reviews (46:34). Intro: AMYRA, Foozak, KUZO (KE)- " Prophecy" produced by Foozak, KUZO (KE)Pick of the Week: Mutoriah, Ayrosh- "Day One" produced by MutoriahTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  24. 156

    Episode 162 | Standards

    We begin the episode with a recap of Blankets and Wine over the weekend (7:51), and then go on to discuss the Tukutane show that featured Gabzy and Asake, bringing up the negatives from the show as well as the unfortunate loss of life due to a stampede (25:44) We also talk about Kodong Klan refusing to perform at the same event (41:09), then wrap up the episode with new music reviews (53:57).Intro: GTB Emzee, AUGUST IV- "Dawa Ya Mapenzi" Pick of the Week: Sohno, Nes Mburu- "Mwende" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  25. 155

    Episode 161 | Locking In (with DJ Mura)

    We've got a special guest lined up! DJ Mura joins the show to take us through his journey, discussing everything from his beginnings as a DJ/Producer to the nuances of DJ etiquette and the critical role of networking. He talks about ghost producing for fellow producers, and tells us how he curates a successful set as a DJ . We also talk about some of his recent collaborations and his upcoming performance at Blankets and Wine. Tune in!Intro: DJ Mura K.E, Ywaya Tajiri - "Katika" produced by DJ Mura K.EPick of the Week: DJ Mura K.E, Ywaya Tajiri - "Tycoon" produced by DJ Mura K.ETo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  26. 154

    Episode 160 | Participation Trophies

    We begin the episode with a recap of the Industry event that Sam attended (9:20), The Cavemen were also at The Alchemist this weekend, courtesy of Nairobi Rnb (13:29). We then talk about the upcoming Blankets and Wine show, the line up and what we expect to see plus something special for the listeners of the Podcast (18:51). After that we go over some of our observations for this years Spotify Wrapped (29:36), and then wrap up the episode with new music reviews (49:21). Intro: Labdi - "Ondiege Biro" produced by Labdi OmmesPick of the Week: Arrow Bwoy, Watendawili - "Tumewaka" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  27. 153

    Episode 159 | Social Engineering

    We begin todays episode with a review of Ongeza Volume's The Setlist KE that happened over the weekend then we go deeper into some things that could make our live shows better (11:00). Next, What is important for an artists career? Is it enough to make good music or are there greater factors in determining success? (23:30). We then talk about DJ AG putting a spotlight on Kenyan artists (50:23), as well Kaycyy being in the country (55:20). We wrap up the episode with some reviews of new music as well as our pick of the week (57:45). Intro: Elsy Wameyo - "CRASH OUT" produced by Wuod OmoloPick of the Week: Petrooz - "Njoo Tujaribu Tena" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  28. 152

    Episode 158 | Dystopian

    We begin today’s episode with some international news. Roc Nation has announced that they’re entering the distribution space and will be taking 15% of artists’ royalties, is it worth it for artists? (7:16) Next, we discuss Warner Music’s newly announced partnership with AI company Udio (33:38). Spotify is also hinting at a collaboration with sample discovery platform WhoSampled, potentially integrating it into their premium service (40:12) We then get into the recent controversy surrounding Burna Boy, who came under fire for kicking out a tired fan during his show. Was he justified? (43:09) Finally, we wrap up the episode by reviewing the latest music releases (50:31).Intro: Dylan-S, Aahil, Brooklyn Boyz, Silverstone Barz, Makdem - "Jabanation" produced by Dylan Sejpal, Aahil KanjiPick of the Week: Licky - "Paracetamol" produced by Mp3 MeechTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  29. 151

    Episode 157 | Sprinkle in the C’s

    We begin the episode with a review of Show Dem Camp and Blinky Bills Kashata Show at Nairobi Street Kitchen (8:57), Then on to this weeks big conversation. Is Sauti Souls Grammy win legit? Why are our KE artists paid less for shows? And what value does an award such as a Grammy add to an artist? (17:38) Also, we go into the Recording Academy's rule book to see who doesn't deserve one of their prestigious awards (35:27) We then wrap up the episode with new music reviews and play our pick of the week (51:38)Intro: Mbithi - "Shangaa" produced by KiriamaPick of the Week: DJ Mura K.E, Ywaya Tajiri - "Waridi" produced by DJ Mura K.ETo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  30. 150

    Episode 156 | Suns Out, Buns In

    We begin with a recap of the Celebrity Fight Night and talk about Barak Jacuzzis win (6:52), then talk about gentrification in the Nairobi music scene (11:36). Also, it's Grammy season, we go through the list of nominations and offer some criticism for the prestigious awards (37:50) then wrap up the episode with some new music and our pick of the week (43:52).Intro: Ochungulo Family, Ethic, JH972 - "Physical" produced by JH972Pick of the Week: Bien, Fancy Fingers, Nature- "Life Goes On" produced by Fancy Fingers, Martyn Stewart/ The Listening PlanetTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  31. 149

    Episode 155 | The New Creatives

    We begin this episode with a conversation about creativity, and what we can do to be present in more markets as the Kenyan music industry (7:11), then, we talk about UMG entering the Artificial Intelligence race and what that may mean for artists and creatives moving forward (27:11). We wrap up the episode with new music reviews (41:29). Intro: Albeezy - "Beezy Where U Been" produced by CapPick of the Week: Matata, Coster Ojwang - "Pararira" produced by Wuod OmolloTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  32. 148

    Episode 154 | Side Quests

    We begin this episode by talking about the upcoming celebrity fight nights, and put in our predictions on who wins (10:11), We then discuss Toxic Lyrikali and VJ Patelos ongoing beef (21:38). Radio 254 announced their awards for 2025, and we review the list (38:38). Finally, we wrap up the episode with new music reviews and our pick of the week (52:05).Intro: Nikita Kering, Max Kering, DJ Taric, Trill Xoe, Vic West, Omphile Mosome - "Pendana Nawe" produced by Vic WestPick of the Week: Savinnah- "Hakika" produced by So FreshTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  33. 147

    Episode 153 | Nu Nairobi

    We begin this weeks episode with a recap of Njerae's Four Letter Word Deluxe listening party (11:10), We then get into. conversation about Nu Nairobi, what it was and why we think it didn't achieve its full potential (19:44). After that, we review some new music (50:56). Intro: AFU, KUZO, Nes Mburu- "Ninapo" produced by Aftab Sheikh, Trvor Dingira, Paul Mwangi, Nes MburuPick of the Week: Njerae, Bensoul - "Colors" produced by Kobby WorldwideTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  34. 146

    Episode 152 | Rats vs Frogs

    We begin with a review of the recent Safari Oontz show at Alchemist (10:01) Next, are artists forced to give up their value at the beginning of their careers or does the industry need to change the way it treats 'up and comers'? (14:32), Also, Blankets and Wine could find themselves in court over their September 28th show (35:55), Finally, we wrap up the episode with new music (42:20). Intro: Elsy Wameyo- "Wameyo" produced by Elsy Wameyo, Wuod OmolloPick of the Week: Ukweli, Xenia Manasseh- "EAST2HWOOD" produced by Brendern Shaheed DenousseTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  35. 145

    Episode 151 | Therapise Me

    We start with a conversation about growing old on the music industry leading to us talking about what we feel the industry needs (6:06),  also, "If you had a music label in Kenya, who would you sign?" (12:04). Next, Iyanii says he is being snubbed by event organisers and we then talk about what it takes to throw your own show (32:19). After that we talk about Bien on the 2026 Afronation lineup (47:23), and finally, new music reviews (50:22). Intro: Buruklynboyz - "Kenyan Rap" Pick of the Week: Muthoka, AUGUST IV - "Ni Yetu Si Wawili" produced by AUGUST IV To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  36. 144

    Episode 150 | Suffering from Success

    This week we begin the episode with a conversation about the most recent blankets and wine that happened over the weekend and the feedback from it (10:12), after Afam's rant (31:54), We discuss the Leading Vibe Initiative (35:25), Some reshuffling at Spotify with Daniel Ek switching roles (39:32), and finally we review new music (52:19).Intro: 4RM MR Frank White - "Money Up" produced by SJ KEYSPick of the Week: N'Jiru - "Hooptie Dreaming" produced by KilieHippieTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  37. 143

    Episode 149 | The As Usual Boys

    Zeji the Fundi says no one is doing anything interesting. Does the music scene lack excitement? What does it take to be different, and should fans matter in the creative process (14:40)? Also, Gengetone and Arbantone are beefing (38:59). PAVRISK says it has distributed $186,000 in royalties (43:29), then, we wrap up with new music reviews (45:07)Intro: Vallerie Muthoni - "ON MY MIND Freestyle" produced by HookPick of the Week: Winyo, Tooker - "Coda" produced by Christopher TookerTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  38. 142

    Episode 148 | It's Your Platform Too

    We've got a packed episode for you this week! To start, do we need to change our interview style in the Kenyan industry (12:28)? Next, Sofiya Nzau will be on the EAFC playlist, and Bridget Blue collaborates with Nike and Spotify ((16:49). Bien performed at a sold out show in Meru. Could appealing to different cities around Kenya help or hurt his push internationally (31:48)? We then talk about the Kahaligraph and Rapcha tha Sayantist beef, is the OG'spresentation affecting his reception and legacy (39:38)? Also, Spotify announces lossless audio (50:06), and finally, we review Maya Amolo's latest album and more music (55:27). Intro: Maya Amolo - "Hollon" produced by Cap.Pick of the Week: Gufy, Hornsphere, Ashley - "Funny Nigga (Mtukufu Rais)" produced by Jonathan Opiyo.To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  39. 141

    Episode 147 | The Game is Still On

    We begin this episode with a conversation about artists faking numbers in the streaming era. Are technological advancements ultimately ruining our music listening experience (13:42)? Zaituni released her much anticipated project, Labor of Love, and we give our opinions on it (31:37). Following that, we wrap up the episode with new music reviews (51:42).Intro: KayCyy, Njerae - "Far Away" produced by Julian AkoguPick of the Week: Zaituni - "Naenda" produced by Steve AnarikoTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  40. 140

    Episode 146 | Kompao Chicken

    We begin today's episode with some catching up, and Afam finally lets us hear his Kompa beat, are you rocking with it? (1:22), then get into a listener requested topic. How does a music producer get placements? We talk about some of the placements we have gotten and what a starting out producer can do to work with artists (16:52). Apple Music selects Toxic Lyrikali to feature in their Up Next Programme (46:32). We then wrap up the episode with new music reviews (50:23).Intro: Asum Garvey - "Siku Fiti" Pick of the Week: Labdi - "Jawanya" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  41. 139

    Episode 145 | Burnout

    This week we begin by talking about creative block, what is it? and how can you beat it as an artist (5:19), Xenia gets Bgv and writing credit on Teyana Taylors new project, also, Jamesons music platform Distilled Sounds is returning for a second year and two Kenyan artists Xenia and Kethan will feature on the platform (39:26) We then talk about more opportunities with Faiza Hersi of Soul Headquarters and Nairobi Rnb throwing a masterclass (45:52), we then wrap up the episode with new music reviews (49:04). Intro: Petrooz, Ochiko, Bakari - "Sauti Inaita" produced by Peter TolePick of the Week: NIGGA SHAWN, Thee Goatee , P Mawada , Capp cc - "HARDKNOCK" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  42. 138

    Episode 144 | Laid Up

    We begin this episode discussing Nyashinski signing to Sony EA and what it might mean for his career (7:46), We then talk about the upcoming Kaycyy and Njerae collab, with Kayccy hinting to his return to Kenya (23:14). We discuss Tems Landing Vibe initiative (32:04), PAVRISK raising tariffs (39:30), new music reviews (44:09) and more!Intro: DJ Mura K.E, Udulele - "Dunia Yetu" produced by DJ Mura K.EPick of the Week: Bee-Bar, Hendrick Sam, Lunga Baainar, Wendy Kay - "Nipende"To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  43. 137

    Episode 143 | Lo and Behold

    Breakout star Toxic Lyrikali is catching some heat for his performance at State House, does political stances help or hurt an artist, also how much control should gatekeepers in the industry have over political stances? (8:53) Next, Matata seemingly had a successful show at Masshouse (36:52). Also, do first week numbers matter in an African context (42:27) We then wrap up the episode with new music reviews (51:49).Intro: Darksidevinyl, Idd Aziz, Tommy Veanud - "Rumba" .Pick of the Week: Calvo Mistari, Nameless- "Crazy" produced by MusyokaTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  44. 136

    Episode 142 | Cloutmaxxing

    How much does nostalgia in music matter, and is it better to be a music fan today than without technology? (8:56) Parroty had some things to say to Toxic Lyrikali about his rise in music and why he thinks he is rejecting collaborations, what should artists do after they get a hit? (19:05). Following those conversations, we talk about African music and the Shazam charts (50:06). Finally, we wrap the episode up with new music (58:04)Intro: Boutross, Lilmaina- "Kionjo" produced by munenePick of the Week: Binky Bill, Lisa Oduor-Noah- "Bella" produced by Blinky BillTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  45. 135

    Episode 141 | The Dog Ate My Laptop

    We begin with Afam talking about the breakout of jerk music leading to a talk about mixing genres and whether we need more experimentation in our music industry (4:54) Next, we look into the fairly new Youtube music and its different features as well as KE artist position on other charts (16:57). We then go to the Blankets and Wine line up (38:48). Finally, we go over new music releases (47:01).  Intro: Tanasha Donna, Keyloud- "Fire" produced by KeyloudPick of the Week: Alyn Sano, Bensoul - "Chop Chop" produced by RunTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  46. 134

    Episode 140 | Dark Spirits

    We start off we a recap of a few shows, Ywaya Tajiri was at Geco Cafe, and Kethan had his album listening party at Koda (4:17), then get into NACADA and their proposed amendments to the law regarding alcohol consumption and sponsorships, with some artists reacting to the news (12:34). Next, Afam breaks down the brewing beef in the RNB scene leading to a discussion about beef and its role in music (37:36), and finally, new music reviews (48:45).Intro: Bien - "All My Enemies Are Suffering" Produced by Remy BagginsPick of the Week: Shyboy Ghetto Taikun - "Back To Back" produced by Mr. Jojay BlessTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  47. 133

    Episode 139 | An Alusa Sandwich

    We kick things off with a recap of Chris Kaiga’s show at Bar Next Door (6:18). Then, Joshua Baraka reveals he's actually Kenyan (13:10). We talk about strategy for musicians, using Bien’s latest PR run as an example (20:17). Next up, a review of the new collab from legends Nameless, Wyre, and Juacali (35:39), plus an update on Jesse Mwendwa’s grant win and the “Studio in a Can” project (39:26). We then close out with fresh music reviews (47:45).Intro: Iyanii, Dufla - "Donjo Maber" Pick of the Week: IkeN - "Delusional" produced by IkeNTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  48. 132

    Episode 138 | Popularity vs Longevity

    We start the podcast with a round of Would You Rather (2:04). Then we dive into Ayo Lizer’s take on whether success in music industry is about popularity (14:45). After that, we talk about Bien and Matata’s performance at a show in France (35:29). Finally, we end with our takes on last weeks music releases (45:26).Intro: Okello Max - "Taya" produced by RunPick of the Week: Ochungulo Family - "Mazone Wamejaa" produced by Kobby WorldwideTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  49. 131

    Episode 137 | When the juices start flowing, the juices flow

    We begin with a recap of the Safari Oontz and Jägermeister Rituals show that took place over the weekend (10:06), then we talk about some of the Kenyan artists in Paris for the recent music festival and why some Kenyan artists with hits are unable to follow up with more (22:51) Next, we try and figure out why some of the legacy artists music isn't connecting (48:48), finally, we wrap the episode up with new music reviews and our pick of the week (54:45). Intro: Cheruu, Modest Chabari - "Pewa" produced by Modest ChabariPick of the Week: Jairus Mola - "Erokamano"To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

  50. 130

    Episode 136 | Toxic Positivity

    This week’s episode kicks off with the Safari Oontz production camp that’s currently underway, leading a conversation about the role of songwriting and production camps (11:33). Next, are friends useful in the studio for artists careers? (31:34). We close things out with new music drops and our pick of the week! (51:22).Intro: Moji Shortbabaa, Chris Clave - "No More" produced by Wuod OmolloPick of the Week: Miseda - "Fine Lady"To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

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ABOUT THIS SHOW

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

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The 30 Percent Podcast

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Frequently Asked Questions

How many episodes does The 30 Percent Podcast have?

The 30 Percent Podcast currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The 30 Percent Podcast about?

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music...

How often does The 30 Percent Podcast release new episodes?

The 30 Percent Podcast has 50 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The 30 Percent Podcast?

You can listen to The 30 Percent Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The 30 Percent Podcast?

The 30 Percent Podcast is created and hosted by The 30 Percent Podcast.
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