PODCAST · business
The Agency Brief
by Kurt Schmidt
A weekly podcast for agency owners, founders, and executives. Kurt Schmidt covers the business side of running an agency: M&A, AI adoption, pricing, positioning, growth strategy, and the industry shifts that actually affect how marketing, advertising, and digital agencies operate. No campaign roundups. No fluff. Just signal, with an operator's perspective on what it means for your agency.The Agency Brief also runs as a weekly newsletter at TheAgencyBrief.com.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.
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AI, Agencies, and the New Pricing Paradigm
Kurt breaks down why the big agency holding companies are talking a big AI game but haven't figured out how to make money from it, and what that means for mid-size shops. Plus: the SEO-PPC wall is crumbling, CFOs are in the room, and creator agencies are reinventing themselves. Actionable close: how to audit your own AI story vs. AI reality.Visit https://schmidtconsulting.group for more info.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.
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WPP Blows Itself Up (On Purpose)
Kurt breaks down WPP's dramatic rebrand under new CEO Cindy Rose, why the holdcos still can't turn their AI stories into real business models, and what the new economics of AI compute costs mean for agencies of every size. Plus, the subscription pricing debate and a shift away from The Trade Desk's OpenPath.Visit Kurt’s coaching site at https://schmidtconsulting.groupBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.
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Omnicom's Post-Merger Cuts and the AI Contract Gapmp3
Kurt breaks down Omnicom's first post-IPG earnings and the layoffs already underway, examines why AI is outpacing agency contracts, and covers the holding company consolidation wave. Plus, a concrete action item: update your own contracts before clients do it for you.Subscribe to The Agency Brief at https://theagencybrief.substack.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.
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WPP's Death Star Strategy and Why Indies Are Going the Other Way
Kurt breaks down WPP's major restructuring plans, Dentsu's leadership change, and why holding companies and indie agencies are heading in opposite directions. Plus: why marketers are hiding their AI usage and what agency owners should do about it.Subscribe to The Agency Brief at https://theagencybrief.substack.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.
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ABOUT THIS SHOW
A weekly podcast for agency owners, founders, and executives. Kurt Schmidt covers the business side of running an agency: M&A, AI adoption, pricing, positioning, growth strategy, and the industry shifts that actually affect how marketing, advertising, and digital agencies operate. No campaign roundups. No fluff. Just signal, with an operator's perspective on what it means for your agency.The Agency Brief also runs as a weekly newsletter at TheAgencyBrief.com.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.
HOSTED BY
Kurt Schmidt
CATEGORIES
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