The Ambitious Coach Lab

What if the key to growing your coaching practice isn’t doing more, but doing one thing exceptionally well?In this episode, Cam sits down with Mike Jones to explore how clarity of vision and a focused offering can accelerate growth in a coaching practice. Mike shares his journey from building and scaling multiple fitness businesses to becoming an EOS Implementer, highlighting how implementing EOS in his own companies shaped his path. They unpack why having a narrow, proven offering builds trust faster, how consistent content and relationship-building on LinkedIn fuel business development, and why long-term success comes from aligning your daily actions with a clear vision for your practice.  BiographyMike Jones is a Certified EOS Implementer and former entrepreneur who has built and scaled multiple businesses, including growing a multi-location fitness company and launching a successful COVID-era venture. With a decade of experience as an Integrator, Mike brings real-world operational insight into his coaching, helping leadership teams gain clarity, alignment, and traction using the EOS framework. He is passionate about helping entrepreneurs simplify their business and execute with discipline.LinksConnect with Mike on LinkedIn: https://www.linkedin.com/in/mike-jones-eos/ Learn more about Mike’s work with EOS: https://implementer.eosworldwide.com/mike-jones/ Use code AC20 for 20% off Ninety: https://ninety.io Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if the biggest thing holding your coaching practice back isn’t your skill, but your business development discipline?In this episode, Cam sits down with Kelly Kennedy to unpack what business development actually looks like for coaches, consultants, and entrepreneurs. Kelly shares his journey into the field and breaks down the key difference between sales and business development, emphasizing that great business development is about opening doors, not closing deals. They dive into practical strategies like mastering your calendar, leveraging LinkedIn for consistent outreach, and building visibility through content and community. Kelly also challenges coaches to embrace social media as a non-optional growth lever and to balance technology with genuine human connection as AI continues to reshape the business landscape.  BiographyKelly Kennedy is the founder and CEO of Capital Business Development and the host of The Business Development Podcast. With over 15 years of experience in sales and business development, Kelly helps entrepreneurs and organizations generate new opportunities through strategic outreach, relationship building, and disciplined execution. He is passionate about equipping the next generation of business developers with the tools, mindset, and systems needed to grow sustainable businesses.LinksConnect with Kelly on LinkedIn: https://www.linkedin.com/in/kellykennedyofficial/Learn more about Kelly’s work: https://www.kellykennedyofficial.com/Check out The Business Development Podcast: https://www.kellykennedyofficial.com/ Use code AC20 for 20% off Ninety: https://ninety.ioJoin our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if you could help your clients make their biggest business decisions with clarity and confidence, not anxiety and guesswork?In this episode, Cam sits down with Ben and Brittany Cooper, the founders of Amplify, a creative fractional CFO firm, to unpack how business coaches can elevate their impact through financial literacy without having to become the finance expert themselves. Ben and Brittany share the story behind Amplify, from Ben's days as a professional songwriter in Nashville to discovering a deep need for accessible, judgment-free financial guidance for entrepreneurs. They introduce their signature Cash Flow Mountain framework, a simplified visual that helps business owners understand how money moves through their business, and explore how coaches can use it to anchor powerful conversations with clients. The conversation covers how to help leadership teams identify where financial pain actually lives, when to bring in a specialist, and how scenario planning and forecasting can replace fear with a clear, confident path forward.BiographyBen Cooper is a fractional CFO, entrepreneur, and former professional songwriter who founded Amplify alongside his wife, Brittany, to help business owners make smarter financial decisions without the overwhelm. With an MBA and a background rooted in creative problem-solving, Ben brings an approachable, empathetic lens to the world of finance, meeting business owners exactly where they are. Brittany Cooper is a journalist and writer by background who leads branding and marketing at Amplify, ensuring every tool and resource they create is accessible to the business owners who need it most. Together, they serve growth-minded entrepreneurs, many running on EOS, helping them build forecasts, navigate big decisions, and ultimately build businesses that fund a life of meaning.LinksConnect with Ben on LinkedIn: https://www.linkedin.com/in/ben-cooper-amplify/Connect with Brittany on LinkedIn: https://www.linkedin.com/in/brittanyjoycooper/Learn more about Amplify: https://amplify.businessDownload the Cash Flow Mountain visual: https://amplify.business/cash-flow-mountain/Use code AC20 for 20% off Ninety: https://ninety.ioJoin our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if the difference between a good coach and a transformational one is their ability to create safety, not just strategy?In this episode, Cam sits down with Ross Gibbs to unpack what it really takes to lead effective EOS sessions and drive lasting results with leadership teams. Ross shares his journey into EOS and how his passion for helping people finally found its outlet through coaching, along with lessons from nearly a decade of implementation. They explore how great coaches manage tension in the room, why facilitating rather than consulting unlocks better outcomes, and how tools like Delegate and Elevate and the accountability chart help leaders move from chaos to clarity. Ross also emphasizes that while EOS is simple, it’s not easy—and that consistency, discipline, and doing the “boring and mundane” work is what ultimately drives long-term success.  BiographyRoss Gibbs is an EOS Implementer with nearly a decade of experience helping entrepreneurial leadership teams gain clarity, alignment, and traction. With a background as a multi-time business owner, Ross brings real-world experience into every session, combining practical wisdom with a passion for helping leaders get what they want from their businesses. He is known for creating safe, high-trust environments where teams can tackle tough issues, strengthen relationships, and execute at a high level.LinksConnect with Ross on LinkedIn: https://www.linkedin.com/in/rossgibbseos/ Learn more about Ross' work with EOS: https://implementer.eosworldwide.com/ross-gibbs/ Use code AC20 for 20% off Ninety: https://ninety.ioJoin our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if the fastest way to fill your practice isn’t chasing clients but building a community that pulls them to you?In this episode, Cam sits down with Forrest Derr, known as “The Fractionator,” to explore how he built a full fractional COO practice in record time. Forrest shares his journey from EOS Integrator to launching his own business, and how a clear vision paired with a simple, focused offering helped him stand out in a crowded market. They unpack the power of community-led growth through local EOS groups, why leading with a help-first mindset creates exponential returns, and how positioning yourself to work yourself out of a job can actually accelerate trust and demand. Forrest also breaks down his approach to business development, including content pillars, storytelling, and staying top of mind without chasing every tactic.  BiographyForrest Derr is a fractional COO and Integrator known as “The Fractionator,” where he helps entrepreneurial leadership teams implement structure, accountability, and operational clarity. After years of experience running on EOS as an Integrator, Forrest launched his fractional practice and quickly built a full client roster through community-driven growth and a help-first approach. He specializes in helping founders move from being stuck in the business to building scalable organizations that can run without them.LinksConnect with Forrest on LinkedIn: https://www.linkedin.com/in/forrestkderr/ Learn more about Forrest’s work: https://derrconsulting.com/ Check out Forrest's podcast: www.fixersandfounders.com Use code AC20 for 20% off Ninety: https://ninety.ioJoin our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if the fastest way to grow your coaching practice isn’t a new strategy, but going back to the fundamentals you’ve been avoiding?In this episode, Cam sits down with Brandon Snyder to unpack how he’s building his practice with clarity, discipline, and a relentless focus on business development. Brandon shares his journey from leading revenue functions across sales, marketing, and client success to stepping into his role as an Outgrow Advisor, along with the mindset shift that reshaped how he thinks about growth. They explore why coaches must get clear on their vision and ideal customer profile, how to design a simple but effective business development strategy, and why practicing what you preach is non-negotiable when building a credible offering. Brandon also breaks down his tactical approach, including proactive calling, handwritten outreach, and leveraging referral networks, showing how simplicity and consistency drive real results.  BiographyBrandon Snyder is an Outgrow Advisor and revenue strategist with over 20 years of experience across sales, marketing, and client success. He has helped organizations build and scale revenue engines from early-stage growth to tens of millions in annual recurring revenue. Known for his practical, no-nonsense approach, Brandon works with ambitious leaders to drive sustainable growth by combining disciplined execution with proven business development strategies.LinksBrandon’s LinkedIn: https://www.linkedin.com/in/brandonscottsnyder/ Learn more about Brandon’s work: https://www.growtharchitects.pro/Use code AC20 for 20% off Ninety: https://ninety.ioJoin our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if the real job of a coach isn’t setting strategy but making it meaningful to every person in the organization?In this episode, Cam sits down with Bill Green to explore how great coaches translate vision from the boardroom to the front line. Bill shares how his work centers on aligning strategy, culture, and execution so that every person in an organization is engaged, inspired, and pulling in the same direction. They unpack the importance of a clear “why,” how Bill structures his offering around six key organizational shifts, and why the best coaching doesn’t just create clarity at the top but drives buy-in and ownership across the entire business.    BiographyBill Green is a business coach and founder of Vibe Optimizer™, where he helps leadership teams align strategy, culture, and execution to drive measurable results. With over 30 years of coaching experience, Bill specializes in helping organizations translate high-level vision into front-line engagement. His work focuses on creating alignment, building healthy cultures, and enabling teams to turn clarity into consistent performance.LinksBill’s LinkedIn: https://www.linkedin.com/in/bill-green-detroit/ Learn more about Bill’s work: https://meetbillgreen.com/  FREE Culture Check-up: https://affectadvisors.com/culturecheckup/ Use code AC20 for 20% off Ninety: https://ninety.ioJoin our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What does it look like to build a thriving coaching practice while helping leadership teams implement real discipline and accountability?In this episode, Cam sits down with Amanda Barkey, an EOS Implementer, to talk about her journey into business coaching and what it takes to guide leadership teams through meaningful change. Amanda shares how her entrepreneurial background led her to discover EOS and step into the role of implementer, helping leadership teams gain clarity, accountability, and traction. They discuss the importance of community among coaches, the role of mentorship and continuous learning, and how coaches grow their practices while staying focused on delivering real results for their clients.BiographyAmanda Barkey is a Certified EOS Implementer who works with entrepreneurial leadership teams to bring clarity, accountability, and execution discipline into their organizations. After discovering EOS through her own entrepreneurial journey, she built a coaching practice dedicated to helping companies implement EOS tools and strengthen their leadership teams, with a passion for mentorship, community, and helping leaders turn vision into measurable results.LinksConnect with Amanda on LinkedIn: https://www.linkedin.com/in/amanda-barkey-409908107/ Learn more about Amanda's work with EOS: https://implementer.eosworldwide.com/amanda-barkey/Buy "Who Is the Architect of Your Life" by Scott Rusnak: https://scottrusnak.com/buy-the-bookGiant Worldwide assessment link: https://getstarted.giantos.com/store/5-voicesUse code AC20 for 20% off Ninety: https://ninety.ioJoin our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What does it take to guide leadership teams through real change...not just install another framework?In this episode, Cam sits down with Jim Haviland, Partner at Impact Architects, to explore what it means to coach leadership teams through the deeper work of building a healthy organization. Jim shares lessons from years of helping companies implement business operating systems, emphasizing that tools alone don’t create change...leaders do. They discuss how coaches build trust with leadership teams, why clarity and alignment are the foundation of execution, and how the best coaches help teams confront reality while staying focused on the bigger vision for the organization.  BiographyJim Haviland is a Partner at Impact Architects and a seasoned business operating system coach who works with entrepreneurial leadership teams to build clarity, alignment, and execution discipline. Through his work, Jim helps organizations implement practical operating systems that strengthen leadership, improve decision-making, and drive long-term growth. He is passionate about helping leaders turn vision into consistent, measurable results.LinksConnect with Jim on LinkedIn: https://www.linkedin.com/in/jimhaviland/Learn more about Impact Architects: https://www.impactarchitects.io/ Use code AC20 for 20% off Ninety: https://ninety.ioJoin our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What does it really take to build a culture where team members lead, buy in, and elevate each other beyond the game itself?In this episode, Cam sits down with Dr. Tony Miller to explore the leadership principles that translate from the basketball court to the boardroom. Tony shares how culture is built through clarity, repetition, and consistent reinforcement of core values...not just talent. They unpack the importance of vision casting, accelerating buy-in with new team members, celebrating the behaviors that drive winning cultures, and why the best teams become player-led rather than coach-dependent. At the time of recording, Tony served as Assistant Coach for the Bob Jones University Bruins; shortly after, he stepped into the Head Coach role...a testament to the leadership and culture-building approach discussed in this conversation. BiographyDr. Tony Miller is the Head Coach of the Bob Jones University men’s basketball program, where he has served in leadership roles since 2012. With a PhD in sports management and over a decade of experience mentoring student-athletes, Tony is passionate about building transformational leaders through athletics. He believes basketball is a microcosm of life — a platform to develop character, reinforce culture, and cultivate leadership that extends far beyond the court.LinksFollow Tony on X: https://x.com/tonywmillerFollow Tony on Instagram: https://www.instagram.com/coach.miller/ Connect with Tony on LinkedIn: https://www.linkedin.com/in/tonywmiller/Learn more about Bob Jones University Bruins Men's Basketball program: https://www.bjubruins.com/sports/mens-basketball Use code AC20 for 20% off Ninety: https://ninety.ioJoin our community: https://www.linkedin.com/groups/16297012/ 

Is the right technology actually the difference between a good coach and a scalable one?In this episode, Cam sits down with Michelle Rose from Ninety, to unpack how ambitious coaches can leverage technology to elevate their offering and differentiate their practice. Michelle shares her journey from answering a Craigslist ad to helping build one of the leading platforms in the EOS ecosystem, along with insights from working with thousands of coaches over the past decade. They explore why business development is the biggest gap for most implementers, how tools like Ninety can serve as both a lead generator and execution engine, and why the most successful coaches bundle concepts, disciplines, and technology into one seamless client experience. BiographyMichelle Rose is the Head of Partnerships at Ninety, where she works closely with EOS Implementers and coaches to help them grow their practices and enhance client results through technology. Over the past decade, she has supported thousands of partners in integrating Ninety into their offerings, building scalable systems, and strengthening business development pipelines. Michelle is passionate about helping ambitious coaches create differentiated, high-impact practices through intentional partnership and smart execution.LinksConnect with Michelle on LinkedIn: https://www.linkedin.com/in/michelleerose/ Learn more about Ninety’s Partnership Program here: https://www.ninety.io/coaches Use code AC20 for 20% off Ninety: https://ninety.ioJoin our community: https://www.linkedin.com/groups/16297012/ 

What separates coaches who build elite practices from those who stay stuck in survival mode?In this episode, Cam sits down with Justin Maust to unpack the mindset and discipline required to build a thriving coaching practice. Justin shares his journey from leadership events and keynote speaking to becoming an EOS Implementer, and why process...not inspiration...is what truly transforms businesses. They dive into business development realities, the power of authenticity in sales, why success loves discipline, and how hitting the ceiling is actually a sign of growth. Justin also shares practical lessons on referrals, qualifying right-fit clients, and the importance of falling in love with the daily disciplines that build momentum over time.  BiographyJustin Maust is an Expert EOS Implementer with over a decade of helping leadership teams gain clarity, alignment, and traction. Known for his energy, conviction, and mantra “Success Loves Discipline,” Justin has built a high-performing coaching practice by combining authentic relationship-building with disciplined execution. He works with entrepreneurial leadership teams to turn vision into measurable results while continually refining his own businesses using the EOS tools.LinksConnect with Justin on LinkedIn: https://www.linkedin.com/in/justinmaust/Learn more about Justin's work with EOS here: https://implementer.eosworldwide.com/justin-maust/Check out more from Success Loves Discipline: https://www.successlovesdiscipline.com/Use code AC20 for 20% off Ninety: https://ninety.ioJoin our community: https://www.linkedin.com/groups/16297012/ 

When does “I can handle it myself” quietly start costing you clients, energy, and growth?In this episode, Cam sits down with Expert EOS Implementer Debra Niewald and AssistPro founder Jenna Spencer to unpack when and why coaches should hire an executive assistant. They explore the hidden cost of waiting too long, how an EA shifts a coaching practice from survival mode to sustainable growth, and why trust, energy, and partnership matter more than task delegation. The conversation breaks down what great EA support really looks like for coaches, how it protects the client experience, and why the right assistant becomes a force multiplier for both impact and income.  BiographyDebra Niewald is an Expert EOS Implementer based in Kansas City with over a decade of experience helping leadership teams gain clarity, traction, and organizational health. She is joined by Jenna Spencer, founder of AssistPro, a virtual executive assistant firm specializing in high-trust support for coaches and entrepreneurs. Together, they share real-world insights into how intentional support structures enable coaches to grow their practices without burning out or sacrificing client experience.LinksConnect with Deb on LinkedIn: https://www.linkedin.com/in/debraniewald/Learn more about Deb's work with EOS here: https://implementer.eosworldwide.com/debra-niewald/Connect with Jenna on LinkedIn: https://www.linkedin.com/in/jenna-spencer-0980ba93/ Learn more about AssistPro here: https://assistpro.com/Use code AC20 for 20% off Ninety: https://ninety.ioJoin our community: https://www.linkedin.com/groups/16297012/ 

What does it really take to build a coaching career that’s both impactful and sustainable? In this episode, Cam sits down with Chris Dawson to explore how a clear personal vision and a thoughtfully designed offering can shape a sustainable coaching practice. Chris shares his journey from college quarterback at Tulane to high school football coach and eventually into coaching leadership teams, highlighting how his philosophy of leadership became the foundation for his work. They unpack how BITE7 and the Seven Critical Needs emerged from that vision, why it was intentionally designed to integrate with EOS rather than add more complexity, and how a focused offering helps coaches create real, measurable impact for the teams they serve.BiographyChris Dawson is a former D1 quarterback for Tulane University and longtime high school football coach and educator with 17 years of experience developing teams and leaders. He is currently the Head Coach of BITE7 and helps leadership teams and EOS Implementers strengthen organizational health using the 7 Critical Needs framework, focusing on driving buy-in, inclusion, trust, and engagement across the organization.LinksConnect with Chris on LinkedIn: https://www.linkedin.com/in/chris-dawson-55558a14/Learn more about BITE7 here: https://www.bite7.com/Learn more about the 7 Critical Needs: https://www.7criticalneeds.com/ Use code AC20 for 20% off Ninety: https://ninety.ioJoin our community: https://www.linkedin.com/groups/16297012/ 

What does it actually take to build a seven-figure coaching practice without piling on more frameworks, tools, or shiny objects? In this episode, EOS legend Walt Brown, known affectionately in the EOS community as “Uncle Walt,” shares why the biggest breakthrough in his practice didn’t come from adding more, but from going deeper. We explore what true EOS mastery looks like in practice and how committing fully to the EOS toolbox, rather than diversifying his offering, was the foundation of his seven-figure coaching practice. We unpack why most organizations haven’t finished EOS 1.0, how the 7 Critical Needs reveal the why behind VTH, and what it means for coaches to work themselves out of a job by graduating clients. BiographyWalt Brown is one of the earliest EOS Implementers and a veteran business coach who has worked with over 200 leadership teams. Known throughout the EOS community for his belief that “the answer is in the tools,” Walt has built a seven-figure coaching practice by going deeper, not broader, into EOS mastery. He is the creator of the 7 Critical Needs framework and BITE7, which help leaders make organizational health measurable and align their teams around clarity, trust, and accountability. LinksConnect with Walt on LinkedIn: https://www.linkedin.com/in/walt-brown-1b61894/  Learn more about Walt’s work with EOS: https://implementer.eosworldwide.com/walt-brown/ Learn more about the 7 Critical Needs: https://www.7criticalneeds.com/ Use code AC20 for 20% off Ninety: https://ninety.ioJoin our community: https://www.linkedin.com/groups/16297012/ 

What if scaling your coaching practice isn’t about doing more but about doing less, better, and on purpose?In this episode, Cam sits down with Andrew Gissal to unpack what it really means for coaches to stay in their lane. Andrew shares his journey from entrepreneur to Certified EOS Implementer, how his coaching practice emerged alongside another business, and why intentional design prevents burnout. They explore his three-day rhythm, planning capacity a year in advance, and why internal growth must come before external growth, along with the role of community, emotional energy in sessions, and the power of simplicity through elimination.BiographyAndrew Gissal is a Certified EOS Implementer based in Greenville, South Carolina, and the host of Inside the 90, a podcast exploring the real-world impact of running businesses inside the 90-Day World of EOS. After building and leading a data services business, Andrew transitioned into coaching by working closely with leadership teams. Today, he helps leaders and coaches scale with clarity and intention by staying in their lane and doing what they do best.LinksConnect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgissal/  Learn more about Andrew’s work with EOS: https://implementer.eosworldwide.com/andrew-gissal/Learn more about Inside the 90: https://www.workwithwonder.com/podcastUse code AC20 for 20% off Ninety: https://ninety.ioJoin our community: https://www.linkedin.com/groups/16297012/ 

Ambitious coaches do not treat their practice like a side project. They run it with the same discipline, clarity, and intention they expect from their clients. This conversation offers a rare behind the scenes look at what it takes to build and scale a truly ambitious coaching practice. Cullen Talley shares how he grew Exit Momentum from a solo practice into an elite multi coach firm, along with the practice management disciplines, business development strategies, and technology decisions that made it possible. Together, Cam and Cullen explore what separates hobbyist coaches from professionals, why practicing what you preach matters, and how mastery shows up in the way a coach runs their own practice. BiographyCullen Talley is the Founder and CEO of Exit Momentum and a seasoned business coach with deep experience building, scaling, and exiting companies. Known for his clarity, intensity, and results driven approach, Cullen helps owners create freedom by running healthier businesses and preparing intentionality for what comes next. LinksConnect with Cullen on LinkedIn: https://www.linkedin.com/in/cullentalley/ Learn more about Exit Momentum: https://exitmomentum.com/ The Knowledge Portal on Ninety: https://www.ninety.io/features/knowledge-portal Use code AC20 for 20% off Ninety: https://ninety.io Access more content from Ambitious Coach: ambitiouscoachshow.com Join our community: https://www.linkedin.com/groups/16297012/ 

The most important work a coach will ever do is not found in a framework or a session agenda. It starts with learning how to lead and care for yourself. This conversation goes far beyond tools and techniques and into the deeply human side of coaching. Renee Russo shares her personal journey through entrepreneurship, loss, reinvention, and self-mastery, and how that experience shaped the way she coaches today. Together, Cam and Renee explore why emotional regulation, energy management, and personal clarity are prerequisites for mastery, and how coaches who do their own inner work create deeper impact for their clients. BiographyRenee Russo is a Certified Exit Planning Advisor (CEPA) and the founder of Rise Up Business Coaching. She is a former Expert EOS Implementer and the author of Ready to Rise, where she shares her personal story and a practical method for helping individuals reclaim energy, clarity, and freedom in both life and business.  LinksConnect with Renee on LinkedIn: https://www.linkedin.com/in/renee-russo-riseupbc/ Learn more about Renee’s work: https://riseupbc.com/ Buy Renee’s recent book “Ready to Rise”: https://readytorisebook.com/bookoptin Use code AC20 for 20% off: https://ninety.io Join our community: https://www.linkedin.com/groups/16297012/ 

Mastery is not about following an agenda perfectly. It is about developing the depth, range, and presence to meet whatever shows up in the room. Mastery looks different at every stage of a coaching practice, and this conversation explores what it takes to maintain a true competitive edge over time. Drawing from Jonathan B. Smith’s experience as an Expert EOS Implementer, entrepreneur, negotiator, and author, the discussion dives into the path to mastery, elite facilitation skills, intentional differentiation, and how coaches can leverage technology, peer networks, and continuous learning to elevate both their practice and client outcomes. BiographyJonathan B. Smith, widely known as JBS, is an Expert EOS Implementer, entrepreneur, author, and negotiation trainer with the Black Swan Group. With more than 1,500 sessions under his belt, JBS helps leadership teams and coaches operate at the intersection of mastery, human dynamics, and disciplined execution. LinksConnect with JBS on LinkedIn: https://www.linkedin.com/in/staycuriousjbs/ Learn more about JBS’ work: https://staycuriousjbs.com/ Buy JBS’ recent book “Fight Less, Win More: https://amplifypublishinggroup.com/product/nonfiction/business-and-finance/fight-less-win-more/ Sign up for a free 30 day trial of Ninety here: https://go.ninety.io/ambitiouscoach Access more content from Ambitious Coach: https://ambitiouscoachshow.com  Join our community: https://www.linkedin.com/groups/16297012/ 

Coaching isn’t about perfect questions or polished frameworks…it’s about presence, authenticity, and the human magic behind the work. In this episode, Cam sits down with Jill Young for a deep, playful, and profoundly human conversation about what it really means to create powerful coaching offerings. Drawing from Jill’s journey as an Expert EOS Implementer and creator of Coaching Magic, the discussion explores authenticity as the foundation of great offers, why creativity and structure must coexist, and how coaches can build offerings that truly flow from abundance, not scarcity. BiographyJill Young is an Expert EOS Implementer, coach, author, and creator of Coaching Magic. With over a decade of experience coaching leadership teams and coaches around the world, Jill helps humans unfold into their authenticity so their work, impact, and offerings can flow with ease and intention. LinksConnect with Jill on LinkedIn: https://www.linkedin.com/in/jill-young-eos/ Learn more about Jill’s work with EOS: https://implementer.eosworldwide.com/jill-young/ Learn more about Coaching Magic: https://www.jillyoung.com/coaching-magic Sign up for a free 30 day trial of Ninety here: https://go.ninety.io/ambitiouscoach Access more content from Ambitious Coach: https://ambitiouscoachshow.com  Join our community: https://www.linkedin.com/groups/16297012/ 

What if building an ambitious coaching practice follows the same stages as building a healthy business…and requires just as much intentionality?In this episode, Cam sits down with Kris Snyder to unpack what it really takes to build an ambitious, sustainable coaching practice. Drawing from Kris’s journey as a serial entrepreneur, EOS Implementer, and Chief Revenue Officer at Ninety, the conversation explores the five stages coaches move through, the core competencies required at each stage, and why mastery and business development are forever games. This episode sets the foundation for the Ambitious Coach framework and offers hard-won wisdom for coaches at every phase of their journey.BiographyKris Snyder is a Professional EOS Implementer, the Chief Revenue Officer of Ninety, and the Founder of Impact Architects. A former serial entrepreneur with a successful exit, Kris now helps leadership teams and coaches scale with clarity, discipline, and technology-enabled execution. LinksConnect with Kris on LinkedIn: https://www.linkedin.com/in/krissnyder/Learn more about Kris’ work with EOS: https://implementer.eosworldwide.com/kris-snyder/Learn more about Impact Architects: https://www.impactarchitects.io/Sign up for a free 30 day trial of Ninety here: https://go.ninety.io/ambitiouscoach Access more content from Ambitious Coach: https://ambitiouscoachshow.com  Join our community: https://www.linkedin.com/groups/16297012/ 

In this pilot episode of The Ambitious Coach Show, Cam Lawson shares the story behind why this show exists and who it is truly for.After working alongside thousands of business coaches, consultants, and fractional executives and experiencing firsthand the power of business operating systems like EOS, Cam saw a clear gap. There is very little content designed specifically to help coaches build, scale, and manage the business of coaching.This episode sets the foundation for the show by introducing the five core competencies of an ambitious coaching practice. These include Vision, Offering, Business Development, Practice Management, and Mastery. Cam also explains how future conversations will help coaches grow beyond sessions and into sustainable, scalable practices.If you are a coach who sees this work as a calling and not a hobby and you want to level up your impact, this show is built for you.