The Australian Small Business Show

Hello and welcome to this weeks episode of The Australian Small Business Show.Join the waitlist for The Australian Small Business Show Club by clicking here.Hello and welcome to this week's episode of The Australian Small Business Show.In this episode we get honest about something we don't talk about enough: why we're actually building our businesses in the first place. Kristy-Lee came back from a mastermind with a lot to think about rather than a clear next step, and it led to a realisation - she'd been chasing a goal she'd set because she thought she should, not because it actually motivated her. That fuzziness, we discuss, is something almost every business owner runs into eventually, and it's worth stopping to name.We unpack the different reasons people actually build small businesses, from wanting to create a legacy and build something bigger than themselves, to giving back to a local community, to chasing lifestyle and freedom of time and location. We also talk about the shift toward building a business as a wealth creation vehicle (a saleable asset) and how that single decision changes everything else, from how you handle a client leaving to how you make marketing and retention decisions. When you know what game you're playing, every decision gets easier. When you don't, you can end up going through the motions without realising it.Have you been asking yourself, "why am I actually doing this?" If so, this episode will help you get clear on what game you're playing, because once you know that, you can start playing to win it.Key Takeaways:Get honest about why you're really building your business: legacy, community contribution, lifestyle and freedom, or wealth creation are all valid, but they're not interchangeable.Notice when a goal has stopped being yours and started being one you think you "should" have, that fuzziness is a signal, not a failure.Understand that your real "why" should drive practical decisions, hiring, marketing, retention and systems all look different depending on the game you're playing.If you're building toward a sale, treat every decision as a test of whether it moves you closer to that outcome, not just whether it solves today's problem.Expect your reason for building the business to evolve as the market shifts or your own life changes, that's normal, not a sign you got it wrong the first time.We'd love to hear from you on this. Why are you building your small business? Let us know on Instagram, Facebook or TikTok, or email Matt directly at [email protected] with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.Join the waitlist for The Australian Small Business Show Club by clicking here.If you want to get better results from conferences, training programs and networking events without wasting valuable time or money, this episode is for you.Hello and welcome to this week's episode of The Australian Small Business Show.In this episode we discuss how Australian small business owners can maximise the return on the time and money they invest in conferences, training, masterminds and professional development. Whether you're attending because you genuinely want to learn, need to complete CPD requirements, or are looking to grow your professional network, we explore how to be intentional about the events you choose and the outcomes you want to achieve.We share practical strategies for selecting the right events, setting clear objectives before you attend, and making sure you're investing in opportunities that genuinely support your business. We also discuss balancing education with networking, planning for time away from your business, and why being present during an event is just as important as showing up.If you've been asking yourself, "How do I know whether a conference or training event is worth the investment?" or "How can I make sure I actually implement what I learn?", this episode provides practical advice to help you turn learning into measurable business outcomes. We also discuss why following up with new connections, reviewing your key learnings, and creating space to implement new ideas are essential if you want to see a genuine return on your investment.Key Takeaways:Be clear about why you're attending an event before committing your time and money, whether your goal is education, networking, CPD or business growth.Choose conferences and training that align with your current business priorities rather than attending simply because they're convenient or industry standard.Create space before and during an event so you can be fully present and make the most of both the presentations and the conversations.Develop a follow-up plan for new contacts, relationships and opportunities so valuable connections don't disappear once the event ends.Schedule time after the event to review your notes, implement new ideas and share key learnings with your team to maximise the return on your investment.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.Today we are joined by returning guest Kristy Smith from Virtual Elves to chat about some tips and traps for engaging an offshore VA’s.Kristy and her team at Virtual Elves help busy entrepreneurs scale faster through virtual assistant support, without burn out or the high cost of hiring employees.Virtual Elves is an Australian-managed outsourcing agency connecting skilled Filipino virtual assistants with growing Australian businesses. Kristy started the business over 15 years ago and Virtual Elves has become a trusted partner to hundreds of business owners who value quality, consistency, and care. She is a speaker, mentor, and strategist, sharing what she has learned about building sustainable systems, leading with empathy, and growing teams that genuinely thrive — both in Australia and the Philippines. In this episode we explore why successfully working with an offshore VA involves much more than simply finding someone with the right technical skills. Understanding cultural differences, your own communication and leadership style, and how to confirm that instructions have genuinely been understood can make an enormous difference. We also discuss the role behavioural profiling can play in matching the right VA with the right business owner and the work they’ll be doing.We also unpack some of the traps to watch for when choosing a VA provider. From incredibly cheap hourly rates and questionable claims about ethical employment practices to large upfront fees and lengthy contracts, we discuss why doing your research matters. If you’ve been asking yourself, “How do I choose an offshore virtual assistant without getting locked into the wrong arrangement?”, this episode will give you some practical things to consider.Finally, we look at the rapidly changing relationship between virtual assistants and AI. With AI agents already replacing some tasks traditionally performed by people, we discuss why AI doesn’t necessarily mean the end of virtual assistance. Instead, the skills VAs need are likely to evolve, with people increasingly using AI and automation to create efficiencies within Australian small business. The challenge is making sure those efficiencies don’t come at the expense of appropriate oversight, risk management or the people within your business.Key Takeaways:Learn about the culture of the country you’re outsourcing to, particularly how cultural differences can influence communication, feedback and whether someone feels comfortable saying they don’t understand.Understand your own leadership and communication style before choosing a VA, and consider whether their behavioural profile suits both you and the tasks you need completed.Don’t automatically choose the cheapest VA provider. Understand how the VA is being paid, what support and matching processes are provided, and whether the arrangement aligns with your expectations around ethical outsourcing.Be cautious about large upfront engagement fees and long-term contracts, particularly if you haven’t had an opportunity to properly assess whether the VA and service model are right for your business.Think strategically about AI rather than assuming it should replace people. AI and virtual assistants can work together to create efficiencies, but businesses still need human oversight and a clear understanding of the risks involved.To connect with Kristy and her team you can find their website here: https://virtualelves.com.au/Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.Hello and welcome to this week's episode of The Australian Small Business Show.In this episode we explore one of the biggest barriers to sustainable growth for an Australian small business: becoming the bottleneck in your own business. As business owners, it's easy to believe that staying involved in every decision protects quality and customer service, but over time it can actually limit growth, create frustration for your team, and leave you working longer hours than ever. We discuss the warning signs that suggest you've become the bottleneck and why recognising them early is critical if you want to build a business that can grow beyond your own capacity.We unpack the common habits that create bottlenecks, including struggling to delegate, insisting on approving every decision, and unintentionally training your team to rely on you for everything. We also discuss why many Australian small business owners delay hiring or outsourcing for too long, the impact of previous bad hiring experiences, and how introducing buffer roles, virtual assistants, team leaders or outsourced support can remove pressure while allowing the business to continue delivering excellent customer service.Have you ever found yourself asking, "Why is my business growing but I still feel busier than ever?" If so, this episode is for you. We share practical strategies to help you identify where your time is really being spent, decide which responsibilities only you should retain, and confidently delegate the rest. The goal isn't to remove yourself from your business altogether, but to ensure you're focusing on the work that creates the greatest value while building a business that isn't limited by the number of hours you can personally work.Key Takeaways:Learn how to identify the warning signs that you've become the bottleneck in your business.Discover why control, delayed delegation and constant sign-off can unintentionally slow business growth.Understand how introducing buffer roles, virtual assistants or outsourced support can free up your time.Learn why hiring or outsourcing earlier can support sustainable business growth without immediately committing to full-time employees.Discover how choosing your ideal role in the business helps create greater freedom while continuing to deliver exceptional customer service.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here:https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here:https://www.instagram.com/aussmallbizshow/We'd love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here:https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.If you've ever wondered whether entering business awards is worth the time, effort and investment, this episode is for you. Hello and welcome to this week's episode of The Australian Small Business Show.Business awards can be a powerful way to build credibility, generate publicity and open doors for your Australian small business, but not every award is worth entering. In this episode we explore the real value of business awards, the different types of awards available, and how to determine whether they're the right fit for your business growth strategy.We share our own experiences of entering, winning and learning from business awards over the years, including the networking opportunities, marketing benefits and business credibility that can come from recognised and respected awards. We also discuss the importance of choosing awards with genuine merit, rather than those that simply require you to pay for recognition, and why the application process itself can be a valuable business exercise.If you've been asking yourself "Should I enter business awards, and how do I choose the right ones?" this episode will help you understand what to look for, how to prepare a strong application, and how business awards can become part of your broader PR and marketing strategy for your Australian small business.Key Takeaways:How to decide whether business awards are the right opportunity for your business.The difference between credible awards and "pay-to-play" award programs.Why respected business awards can strengthen your marketing, reputation and customer trust.How the application process can help you identify strengths and gaps within your business.Practical tips for selecting the right award categories and preparing a compelling submission.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here:https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here:https://www.instagram.com/aussmallbizshow/We'd love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here:https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.If you've ever wondered whether public relations (PR) is only for big brands or businesses in crisis, this episode is for you. Hello and welcome to this week's episode of The Australian Small Business Show.In this episode we explore what PR really is, why it matters for Australian small business owners, and how it can become a powerful part of your marketing strategy. We unpack the common misconceptions around PR and explain why earning media coverage, podcast interviews and industry recognition can help you build credibility, reach new audiences and grow your influence without relying solely on paid advertising.We discuss how PR fits into your broader marketing ecosystem, why it works best alongside your existing content and social media efforts, and how strategic media opportunities can improve your authority with both search engines and AI tools. We also share practical advice on choosing the right media outlets, crafting effective pitches, leveraging industry awards, and making the most of every PR opportunity you earn.Have you been asking yourself how you can stand out in a crowded market without spending a fortune on advertising? This episode answers that question by showing how Australian small business owners can use thoughtful, targeted PR to compete with much larger businesses, build trust faster, and position themselves as recognised experts in their field.Our special guest is Erin Huckle, founder of Chuckle Communications, a boutique PR consultancy helping small businesses and thought leaders increase their visibility through strategic public relations. Erin specialises in earned media, podcast opportunities and personal brand building. Connect with Erin via her website at https://chucklecommunications.com or on LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/and be sure to check out her podcast, PR with Purpose, for practical PR advice and strategies.Key Takeaways:Understand what public relations is and how earned media differs from paid advertising.Learn why PR is an essential part of the marketing mix for Australian small business owners.Discover how strategic PR builds credibility, authority and trust with customers, search engines and AI platforms.Find out how to pitch yourself effectively to journalists and podcast hosts by making their job easier.Explore practical ways to maximise every PR opportunity through amplification, website credibility and ongoing marketing.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here:https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here:https://www.instagram.com/aussmallbizshow/We'd love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here:https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.If you've been wondering how to reset your Australian small business for a stronger second half of the year, this episode is for you.Hello and welcome to this week's episode of The Australian Small Business Show.The start of a new financial year is the perfect opportunity to pause, reflect and reset. In this episode we share our practical five-point mid-year reset framework to help Australian small business owners review what's working, identify what's no longer serving the business, and create a clear plan for the months ahead. Whether you're feeling energised or simply trying to keep up, this conversation will help you take stock and move forward with purpose.We explore five key areas every Australian small business owner should review at this time of year: your numbers, your goals, your team, your operations, and yourself as the business owner. We discuss reviewing your profit and loss, budgeting for the year ahead, improving cash flow, reassessing marketing spend, and ensuring your financial decisions are based on real data rather than wishful thinking. We also look at why your business goals should continue to align with your personal goals, how to reconnect and re-engage your team, and why now is the time to review systems, processes and the role AI can play in improving operational efficiency.Have you been asking yourself, "How do I know if my business is still on the right track halfway through the year?" We answer that question by sharing practical strategies you can implement immediately, including reviewing supplier terms, reassessing your ideal clients, identifying operational improvements, preparing for upcoming changes such as Payday Super, and ensuring your business remains sustainable without sacrificing your own wellbeing. Sometimes the biggest improvements come not from making massive changes, but from making intentional adjustments in the areas that matter most.Key Takeaways:Review your financial performance, profit and loss, cash flow and budget before making decisions for the new financial year.Reassess your business goals to ensure they remain realistic, achievable and aligned with your personal priorities.Reconnect with your team by communicating updated goals, reviewing team structure and preparing for upcoming workplace changes such as Payday Super.Audit your business operations by reviewing systems, subscriptions, marketing activities, processes and opportunities to use AI more effectively.Prioritise your own wellbeing by creating sustainable routines that support you as the business owner, because a healthy business starts with a healthy leader.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here:https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here:https://www.instagram.com/aussmallbizshow/We'd love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here:https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.If you're wondering how to respond to the rising cost of running an Australian small business without simply increasing your prices, this episode is for you.Hello and welcome to this week's episode of The Australian Small Business Show.The cost of doing business continues to rise for Australian small business owners. From software subscriptions and supplier price increases to wage growth, superannuation changes and new compliance obligations, business owners are feeling the pressure from every direction. In this episode, we explore practical pricing strategies that can help protect profitability while continuing to deliver value to your customers.We discuss why regularly reviewing your pricing should become part of your annual business planning, rather than something that only happens when costs become unsustainable. We also explore alternative approaches including restructuring your offers, reviewing your service model, identifying areas of over-servicing, streamlining processes and understanding which parts of your customer experience truly add value. If you're managing Australian small business finance, these strategies can help improve profitability without compromising customer relationships.If you've been asking yourself, "How do I increase my prices without losing customers?" or "What can I do if I can't increase my prices?", this episode provides practical strategies to help you make confident decisions. We also share tips on communicating pricing changes effectively, explaining the value you provide, preparing for customer questions and approaching price increases with confidence rather than apology.Key Takeaways:Review your pricing strategy every year instead of waiting several years between price increases.Consider restructuring your products or services to better balance value, profitability and customer expectations.Identify areas of over-servicing and remove activities that customers don't actually value.Review your business processes and eliminate unnecessary steps that increase your cost of delivery.Communicate price increases confidently by focusing on the value you provide and preparing for customer questions in advance.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here:https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here:https://www.instagram.com/aussmallbizshow/We'd love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here:https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.If you've ever wondered how to become a more confident speaker, pitch your business more effectively, or handle media interviews with confidence, this episode is for you.Hello and welcome to this week's episode of The Australian Small Business Show.In this episode we are joined by Theresa Miller, media and presentation skills trainer, former television journalist, and author of Speak Up: How to Be a Successful Presenter and Media Spokesperson. We explore why communication is one of the most valuable skills an Australian small business owner can develop, whether you're speaking to a potential client, presenting to your team, appearing on a podcast, or responding to media enquiries. We discuss the common challenges business owners face when talking about their work, including the "curse of knowledge" that can make it difficult to explain what you do in a clear and relatable way. We also unpack the importance of using plain English, focusing on the benefits you deliver for customers, and tailoring your message to suit your audience. If you've been asking yourself, "How do I explain what my business does in a way that people actually understand?", this episode provides practical answers. We share simple communication frameworks that can help you structure presentations, sales conversations, networking discussions, media interviews, and business pitches so your message is memorable and actionable. Our guest, Theresa Miller, is an experienced media and presentation skills trainer who previously worked as a television journalist in Australia, London and Switzerland. She now helps business owners, executives, academics and industry experts communicate with confidence and impact. Theresa is also the author of Speak Up: How to Be a Successful Presenter and Media Spokesperson. Key Takeaways:Why public speaking is about serving others, not promoting yourself. How to create a clear and compelling elevator pitch focused on customer outcomes. The importance of removing jargon and communicating in plain English. Practical communication frameworks such as Point-Reason-Example-So What (PRES) to structure presentations and pitches. Why researching your audience and understanding their challenges can dramatically improve your chances of success. How authentic, in-person communication is becoming increasingly valuable in an age of AI-generated content and misinformation. Connect with Theresa Miller: Website: https://www.theresamiller.com.au/ Grab your copy of: Speak Up: How to Be a Successful Presenter and Media Spokespersonhttps://www.theresamiller.com.au/books You can check our Theresa’s course here:https://www.theresamiller.com.au/online-course Connect with Theresa on LinkedIn:https://www.linkedin.com/in/theresa-miller-tm-media/Connect with Theresa on Instagram: https://www.instagram.com/tm_mediatrainer/Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.If you've ever wondered how to maximise your tax position before 30 June and set your business up for a stronger financial year ahead, this episode is for you.Hello and welcome to this week's episode of The Australian Small Business Show.As the end of financial year approaches, many Australian small business owners focus on compliance tasks and tax returns, but there is also an opportunity to take a strategic approach to improving business performance. In this episode, we discuss the practical steps business owners can take before 30 June to ensure they are making informed financial decisions and preparing for a successful year ahead. We explore a range of end-of-financial-year strategies including reconciling accounts, understanding your profit position, reviewing business structures, making concessional superannuation contributions, identifying bad debts, prepaying eligible expenses, and improving debtor collections. We also discuss the importance of working closely with your accountant to understand the most appropriate tax planning opportunities for your specific circumstances. If you've been asking yourself, "What should I be doing before 30 June to reduce stress, improve cash flow, and make better financial decisions for my business?", this episode provides a practical roadmap. We also discuss how Australian small business owners can use the new financial year as a planning milestone by reviewing pricing, preparing cash flow forecasts, creating budgets, evaluating subscriptions and software expenses, and identifying opportunities to improve business performance over the next 12 months. We touch on upcoming changes such as payday super obligations and anti-money laundering reforms that may impact some professional service businesses. Key Takeaways:Ensure your accounts are fully reconciled and up to date before 30 June so you have an accurate understanding of your profit position. Speak with your accountant about tax planning opportunities, including concessional superannuation contributions and business structure considerations. Review outstanding debtors, write off bad debts where appropriate, and improve collections to strengthen cash flow. Consider prepaying eligible expenses such as insurance, subscriptions, training, and professional services where appropriate. Prepare a cash flow forecast and budget for the new financial year, particularly with upcoming payroll and superannuation changes. Review pricing, subscriptions, software tools, and operational expenses to identify opportunities for improved profitability. Use the start of the new financial year as an opportunity to plan staffing, marketing, growth initiatives, and business priorities. Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.If you're wondering what Fair Work changes are coming from 1 July and how they will impact your Australian small business, this episode is for you. Hello and welcome to this week's episode of The Australian Small Business Show.In this episode we discuss the key Fair Work and workplace compliance updates that Australian small business owners need to be aware of as the new financial year approaches. With changes to minimum wages, Modern Award rates, superannuation obligations and parental leave provisions, now is the time to ensure your business is prepared and compliant. We unpack the Fair Work Commission's latest decision to increase the National Minimum Wage and Modern Award minimum rates, and what those changes mean for employers across Australia. We also explore the broader impact these increases may have on staffing costs, employee expectations around pay rises, and the importance of reviewing your pricing strategy to account for rising employment costs. If you've been asking yourself, "What do I need to do before 1 July to stay compliant with Australian employment law and the Fair Work Act?" this episode provides a practical overview of the key actions to take now. We also discuss the move to Payday Super, changes to the government-funded Parental Leave Pay Scheme, and some of the workplace law myths and scare campaigns currently circulating in the market. As discussed in the episode, a free annual compliance webinar will be held to help employers understand the changes and prepare their businesses for the new financial year. This is an excellent opportunity for Australian small business owners to stay informed and reduce compliance risks. Key Takeaways:Modern Award minimum rates of pay will increase by 4.75% from 1 July. The National Minimum Wage will increase to $26.44 per hour or $1,004.90 per week. Payday Super is being introduced, requiring superannuation contributions to be paid much more frequently and within strict timeframes. The Parental Leave Pay Scheme is expanding to 130 days (26 weeks) for eligible parents. Rising employment costs should prompt business owners to review budgets, cash flow forecasts and pricing strategies. Not every workplace law change being advertised is actually new, making it important to seek accurate advice and information.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.If you’ve ever wondered how to grow a service-based side business without burning out, getting stuck in perfectionism, or feeling overwhelmed by marketing and money, this episode is for you.Hello and welcome to this week's episode of The Australian Small Business Show.In this episode we welcome back returning guest Shandra Moran from The Transit Lounge to unpack the five pillars she believes every Australian small business owner needs to build a sustainable and successful service-based business. Drawing on more than a decade of business experience, we explore the common mistakes side business owners make, the steep learning curve of entrepreneurship, and why sustainable growth requires more than simply having a great idea. We dive into the five M’s framework: Method, Marketing, Money, Mindset and Momentum. We discuss why systems and processes matter, why marketing needs to be a deliberate strategy rather than a “hope” strategy, and why understanding your numbers is essential for long-term success in Australian small business. We also explore the emotional relationship many business owners have with money, why pricing can feel uncomfortable, and how mindset can either accelerate or handbrake your growth. If you’ve been asking yourself how to stop overthinking and finally launch your business idea, this episode will give you practical insight into moving past perfectionism and building momentum. We also discuss resilience in business, dealing with disappointment when launches don’t go to plan, and why measuring results and tracking data helps business owners make more informed decisions instead of reacting emotionally. About Shandra Moran:Our guest for this episode is Shandra Moran, founder of The Transit Lounge. Shandra works with women who have service-based side businesses and helps them transition those businesses into sustainable long-term ventures through coaching, workshops and mentoring programs. Before creating the Transit Lounge, Shandra had an eclectic career as…• A national multi-award winning Promotions & Marketing Director in the dynamic Radio industry• Talent Manager for the Merrick & Rosso Show on Foxtel• Head of People & Operations at a human performance consultancy – including managing one of the largest organisational culture change programs ever undertaken in AustraliaShe is also a qualified Executive, Business and Results coach, has completed the Mindfulness Based Stress Reduction [MBSR] program, is an accredited international Money Breakthrough Coach, Podcast Host and co author of international best selling book Elevate Your Success.Shandra believes in lifelong learning, applying what I learn and sharing it with others so they can apply it too.I want to help as many people as possible to earn great money doing what they love, without burning out on the way.Shandra wants to help as many people as possible to create that world, by helping them to earn great money, doing what they love, without burning out on the way.If you’d like to connect with Shandra, you can visit her website here: https://thetransitlounge.com/You can connect with her on LinkedIn here: https://www.linkedin.com/in/shandramoran/Or on Instagram here: https://www.instagram.com/thetransitloungeKey Takeaways:Why the five pillars of sustainable business growth are Method, Marketing, Money, Mindset and Momentum The importance of having systems and processes in place before scaling your business Why marketing should be a deliberate lead generation activity, not a passive strategy How mindset and perfectionism can stop Australian small business owners from launching or growing Why measuring results and tracking data helps you make better business decisions The importance of building financial buffers so every launch or promotion doesn’t feel “make or break” Why resilience and adaptability are essential for long-term small business successConnect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.Hello and welcome to this weeks episode of The Australian Small Business Show!In this episode we’re unpacking the recent Federal Budget and what it could mean for Australian small business owners, both in business and personally. We discuss some of the key announcements that have business owners talking, including the proposed changes to Capital Gains Tax, trust structures, instant asset write-offs and tax loss carry back measures. We also explore how these proposed changes may impact investment strategies, property ownership, entrepreneurship and future business planning. We share our thoughts on how younger Australians are currently entering the property market, why many business owners are concerned about the direction of the budget, and what these changes could mean for business growth and long-term wealth creation. In this episode we also touch on the practical realities facing small businesses right now, including cash flow pressures, superannuation changes coming into effect, and the increasing compliance obligations for accountants, lawyers and other professional service providers. We discuss the upcoming payday super changes, anti-money laundering obligations, and why many businesses should prepare for increasing professional service costs over the next financial year. Importantly, whilst we share our thoughts and opinions on the budget announcements, we also strongly encourage business owners to seek personalised advice from their accountant, financial adviser or legal professional before making any decisions. As always, our goal is to help simplify complex business topics and start important conversations for Australian small business owners.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Join the waitlist for The Australian Small Business Show Club by clicking here.Hello and welcome to this weeks episode of The Australian Small Business Show!Today we’re celebrating a huge milestone with our 100th episode, and we couldn’t think of a better way to mark the occasion than by sharing some very exciting news with you all. In this episode we reflect on the journey to 100 episodes, why we started the podcast in the first place, and the conversations we’ve been having behind the scenes about small business for years. We discuss the importance of practical, actionable advice for business owners, why finding the right support network matters so much, and the realities of running a business when it can sometimes feel isolating and overwhelming. We also officially announce the launch of The Australian Small Business Show Club. We unpack why we decided to create this community, what has been missing from traditional networking groups, and why connection without pressure or forced referrals is so important. We discuss the challenges small business owners face in finding genuine support, the value of surrounding yourself with like-minded business owners, and how we hope the club will become an affordable and supportive space for Australian small business owners to connect, learn and grow together.We also share details about the founding member launch, why we’re intentionally building the club alongside our members, and what you can expect when the doors officially open. If you’d like to join the waitlist and be part of this exciting next chapter, head over to the website and sign up now. We are incredibly grateful to every listener, guest and supporter who has been part of these first 100 episodes, and we can’t wait to share the next 100 with you.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show!In this episode we are joined by special guest Tracey Mylecharane from TM Legal Atelier to unpack why small businesses actually need better legal documents than big business. We discuss the common misconception that small businesses can “keep things simple” when it comes to contracts and legal protections, and why that mindset can create enormous risk for business owners.We dive into the real reasons strong legal foundations matter, including protecting your cash flow, avoiding disputes, setting clear expectations with clients, and safeguarding the future of your business. We also discuss why hiring friends or working with people you know can actually increase risk, and how properly drafted agreements can help preserve both the business relationship and the personal relationship.Another key topic we explore is the danger of relying on generic templates or AI generated contracts. In this conversation we unpack why “one size fits all” documents often fail small business owners, the hidden risks of DIY legal documents, and why investing in tailored agreements can save significant time, money and stress down the track.If you’d like to connect with Tracey, you can visit her website here: TM Legal Atelier Website or connect with her on Instagram here: TM Legal Atelier InstagramConnect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show!In this episode we dive into the rapid rise of AI and why, despite all the benefits, there are some real risks small business owners need to be aware of.We explore how easy it is to get caught up in the time saving and efficiency gains, and why that can sometimes lead to using AI in areas where it simply should not be trusted. From hallucinations to confidently incorrect answers, we unpack why AI can sound convincing even when it is completely wrong.We also discuss the high risk areas where using AI can create serious consequences for your business. This includes legal advice, financial reporting, HR decisions and contracts, where getting it wrong is not just inconvenient but potentially very costly.We share real examples and scenarios where relying on AI could land you in trouble, and why the responsibility always sits with you as the business owner, not the technology.Another key focus in this episode is the importance of critical thinking, human oversight and knowing when to seek expert advice. We talk about the hidden risks around data security, AI agents and team usage, and why having a clear AI policy in your business is becoming essential. We also reflect on when using AI can actually cost you more time rather than save it, especially when you factor in reviewing and correcting its output.Finally, we wrap up with practical guidance on how to approach AI in your business. We are not saying do not use it, because there are incredible benefits, but we are encouraging you to be intentional, cautious and clear on where it fits. If the stakes are high, it is simply not worth the risk.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.Intro Music Credit: Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/all-good-folks/funky-junkLicense code: 5IA1B1XF5NGPXI2T

Hello and welcome to this weeks episode of The Australian Small Business Show!In this episode we dive into the world of grants for small business owners with Australia’s own Grant Master, Prue Saxby. We explore what grants actually are, how they work and why so many small business owners either overlook them or put them in the too hard basket. If you’ve ever wondered whether grants are relevant to your business, this episode is a great place to start.We discuss where to find grants, how often they become available and why timing is so important when it comes to applying. One of the key takeaways we unpack is the importance of being prepared before a grant opens, including having a clear plan and understanding what you would actually use the funding for. We also talk about the concept of alignment and why your application needs to clearly match the purpose of the grant.In this episode we also highlight some of the common mistakes small business owners make when applying for grants, including not properly checking eligibility, misunderstanding the criteria and rushing applications without the right information or data. We explore how thinking beyond your business and considering the broader impact can significantly strengthen your application.Finally, we touch on the value of building momentum with grants and why getting expert guidance can make a real difference. If grants are something you’ve been curious about, this episode will give you the clarity and direction you need to start exploring the opportunities available to your business.To connect with Prue, sign up for her newsletter and grant list here:www.indigogold.com.auOr join her Facebook Group here:https://www.facebook.com/groups/grantwritingacademyConnect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show!In this episode we’re diving into a topic that every small business owner needs to understand but many struggle to clearly define – the difference between sales and marketing, and why both are critical to your success. Following on from our recent conversation about sales with Author Kate Toon about here new book Six Figures in Saes, we unpack what marketing really is, what sales actually involves, and why treating them as the same thing could be costing you money in your business. We discuss how marketing is all about attracting people into your world, building your brand and credibility, and getting potential customers to consider working with you. From there, sales is the process of inviting those people to take the next step and become a customer. We also explore why so many small business owners feel uncomfortable with sales, and how shifting your mindset from “convincing” to “helping” can completely change your approach and results.Throughout the episode we share real world examples, including how simple missed opportunities in the sales process can lead to lost business, even when the marketing has done its job. We also talk about how rapidly changing tools like AI are impacting marketing, and why building trust, authority and a personal connection is more important than ever in today’s landscape.Ultimately, we break down why you can’t have one without the other. You can have the best marketing in the world, but without a clear and aligned sales process, you won’t convert. On the flip side, even the best sales skills won’t help if no one knows who you are. It’s about getting both working together seamlessly in your business.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.In this episode we are joined by award winning business mentor, digital marketing coach and author Kate Toon to unpack how to generate six figures in sales without relying on paid ads. We dive into why sales is one of the most important skills any business owner can develop and why so many of us avoid properly learning it. We also explore the challenges with paid advertising, particularly in today’s economic climate, and why building relationships and trust can be a far more effective long term strategy. We discuss the key differences between marketing and selling, and why simply putting content out into the world is not enough to drive results. In this episode we break down the moment where marketing ends and selling begins, and why actively asking for the sale is critical. We also explore the importance of consistency in your marketing efforts, even when business is busy, and how failing to do so can lead to those all too familiar quiet periods. Kate shares her simple and practical framework for selling, including understanding your customers needs, identifying emotional triggers, building rapport and trust, using persuasion techniques, overcoming objections and clearly communicating value. We also talk about why price is rarely the real objection, how to better qualify leads, and why long term customer relationships are far more valuable than one off sales. This episode is packed with actionable insights that you can start implementing straight away in your business. Finally, we explore what you can expect from the book Six Figures in Sales, including step by step guidance on writing sales pages, product descriptions, emails and social media content that actually converts. If you’re looking for practical, no fluff strategies to improve your sales and grow your business, this is an episode you won’t want to miss.About Kate:Kate is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies include the Digital Marketing Collective, The Recipe for SEO Success, The Clever Copywriting School and The Umina Beach Book Nook. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s the author of Six Figures While You Sleep: How to turn your services and skills into high-profit, low-effort digital products (2024), Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and most recently Six Figures in Sales: How to win more customers, without spending a cent on ads. Kate is a resident expert on Kochie’s Business Builders and founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind.To grab your copy of Six Figures in Sales (and all of Kate’s books) go here: https://www.katetoon.com/writing/books/ Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.In this episode we’re diving into a really practical topic for small business owners, how to effectively use offshore virtual assistants in your business. Following on from a recent conversation with a VA provider, we unpack what offshore support actually looks like in practice and how to approach it in a way that sets you up for success, rather than frustration.We break down the common misconceptions around virtual assistants and why thinking of them as a “do everything” role can lead to poor outcomes. Instead, we explore how to get the best results by engaging offshore support for specific, task based work that is repetitive and easy to delegate. We also share real examples of how this can look in your business, from design work and website updates through to scheduling and admin tasks. A big part of the conversation focuses on how to actually make this work day to day. We talk about the importance of onboarding, training and setting clear expectations, as well as understanding cultural differences that can impact communication and performance. We also discuss the difference between treating offshore support as a quick fix versus integrating them as part of your broader team, and how that decision can significantly impact your results.Finally, we share practical tips to help you get started, including how to identify the right tasks to delegate, where to find the right people and how to manage the working relationship effectively. If you’re looking to buy back your time and streamline your operations, this episode will give you a clear and realistic view of how offshore VAs can support your business.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.In this episode we’re celebrating a huge milestone and diving into what it really takes to stay in business for 20 plus years – as Kristy-Lee is celebrating 20 years in business!We unpack the journey from those early days of starting a business, including the risks, the rapid setup and the reality of just getting started, through to what it takes to build something sustainable over the long term. We share some honest reflections on what worked, what didn’t and why longevity in small business is far less common than many people think.We also explore the key phases of growth and change that happen over time. From rapid early expansion, hiring a team and evolving services, through to navigating challenging periods like economic downturns and shifting markets. We talk about the importance of adapting your business model, learning from mistakes and making tough calls when something is no longer aligned. This includes transitioning services, changing delivery models and ultimately moving into an online business well before it became the norm. A big focus in this episode is on mindset and resilience. We discuss the importance of being gritty, staying consistent and being willing to do the boring but necessary work that builds a successful business. We also share why knowing your market, spotting opportunities and being willing to pivot quickly can give small businesses a real advantage over larger competitors.Finally, we wrap up with practical advice for anyone starting out or wanting to go the distance in business. We talk about the value of surrounding yourself with other business owners, learning continuously, seeking out mentors and backing yourself even when things feel uncertain. If you’ve ever wondered what it takes to build a business that lasts, this is an episode you won’t want to miss.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.Today we are joined by returning guest Warwick Jackson from Fox Group Chartered Accountants to talk about buying a car in your business.We explore the key considerations you need to think about before making a purchase, including how your business structure impacts the tax treatment and why it is so important to plan ahead rather than making decisions at the dealership.We dive into the complexities of fringe benefits tax and why it often catches business owners out. We break down how it works in simple terms, the importance of understanding private versus business use, and why keeping a logbook can make a significant difference to your outcomes. We also bust some common myths, including the idea that signage on your car automatically makes it tax deductible, and share practical advice on how to stay compliant and avoid costly mistakes.Throughout the episode we also explore the financial side of things, including GST implications, depreciation limits and the hidden traps that can come with purchasing higher value vehicles through your business. We also touch on electric vehicles and the potential tax advantages currently available, along with why it may still be worth keeping records even when certain exemptions apply.Finally, we round out the conversation with practical tips around financing your vehicle purchase, managing cash flow and avoiding common pitfalls like balloon payments. As always, we emphasise the importance of speaking with your accountant before making any big decisions so you can structure things in the most effective way for your business.If you’d like to connect with Warwick you can find the details on their website here:https://www.foxgroup.com.au/ Or connect with him on LinkedIn here: https://www.linkedin.com/in/warwick-jackson-2744b615/Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.In this episode we dive into a topic that so many small business owners struggle with, having difficult conversations. We unpack why these conversations are often avoided, how that avoidance can actually make things worse, and the hidden cost it can have on your team, your time and your overall business performance. We also explore the reality that difficult conversations show up in many forms, from underperformance and behavioural issues through to pay rise discussions, promotions and even interviews.We share real examples of the types of conversations that come up in small business and why putting them off can lead to bigger problems down the track. In particular, we discuss how delaying these conversations can create confusion for team members, impact team culture and even make your eventual response seem like an overreaction. We also touch on the importance of setting clear expectations early, especially during the hiring process, to avoid difficult situations later on.A big focus of this episode is giving you practical strategies to approach these conversations with more confidence. We talk about the importance of getting clear on your objective before going into the conversation, understanding your team members communication styles, and tailoring your approach so your message is actually heard. We also highlight the value of being specific, prepared and aligned, particularly if you are working with a business partner or leadership team.Finally, we share some simple but powerful tips to help you take action, including why you should not delay these conversations, how to structure them effectively, and the importance of following up afterwards. If this is something you find challenging, we also share details of an upcoming workshop designed to help you prepare, script and confidently handle your next difficult conversation. Want to join Kristy-Lee’s upcoming workshop on this topic? Get your free seat here: https://www.peoplepoweredbusiness.com.au/handledConnect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.Today we are joined by Kristy Smith from Virtual Elves to chat about how offshore virtual assistants can support you in your small business.Kristy and her team at Virtual Elves help busy entrepreneurs scale faster through virtual assistant support, without burn out or the high cost of hiring employees. Virtual Elves is an Australian-managed outsourcing agency connecting skilled Filipino virtual assistants with growing Australian businesses. Kristy started the business over 15 years ago and Virtual Elves has become a trusted partner to hundreds of business owners who value quality, consistency, and care. She is a speaker, mentor, and strategist, sharing what she has learned about building sustainable systems, leading with empathy, and growing teams that genuinely thrive — both in Australia and the Philippines. In this discussion we explore how the concept of a “VA” has changed over time and how businesses can now access a wide range of specialised skills from global talent, particularly in places like the Philippines. From admin and bookkeeping support through to marketing, SEO and customer service, we discuss the many ways virtual assistants can help small business owners free up their time and focus on higher value work. We also unpack some of the common misconceptions about working with offshore team members. We discuss why expectations need to be realistic, why one person cannot do every role in your business, and why it is often better to engage multiple specialists rather than expecting a single VA to handle everything. We also chat about why strong systems, clear processes and well written briefs are essential if you want to get the best results from any team member, whether they are local or overseas.We also touch on some of the legal considerations that small business owners should be aware of when hiring internationally, and why working with an agency or employer of record can help reduce risk.If you have ever wondered whether a virtual assistant could help you buy back time in your business, this episode is packed with practical insights and considerations to help you decide if it is the right step for you.To connect with Kristy and her team you can find their website here: https://virtualelves.com.au/Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.In this episode we discuss the importance of building and maintaining an email list for your small business. With so much attention placed on social media followers, likes and engagement, it can be easy to overlook one of the most valuable marketing assets you can have. We unpack why your email list is something you truly own, unlike social media platforms where algorithms change and accounts can disappear overnight.We explore why email remains one of the most effective ways to communicate directly with your audience and nurture relationships with potential and existing customers. From sharing useful insights and personal updates, through to promoting offers or important business updates, email gives you a direct line of communication that you control. We also discuss how authentic, human communication can dramatically improve engagement and open rates.In this episode we also dive into practical ways to start building your email list, regardless of your industry. Whether you run an online business, an accounting firm, a trade service or a hospitality venue, collecting customer email addresses can be simple when there is a clear exchange of value. We share ideas for encouraging sign ups, discuss different types of email lists you might maintain, and explain how nurturing your audience over time can lead to stronger relationships and more sales.Finally, we highlight some important considerations including the need to keep your list updated, communicate regularly, and comply with Australian email marketing laws such as providing clear opt in and opt out options. If you already have an email list, this episode will prompt you to ask whether you’re using it as effectively as you could be.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business ShowIn this episode we are following on from our conversation last week with returning guest Amy Lee from Heart Content, and picking up on one of the key threads she raised – business values. We unpack what business values actually are, how they differ from your value proposition, and why so many small business owners either overlook them or treat them as something that just gets written on a wall and forgotten.We discuss the difference between operational standards and true values, and why your values should act as your non negotiables and guiding principles in business. We explore how your values influence the customers you choose to work with, the decisions you make, the services you offer and even how brave you are in saying no when something does not align. We also share some honest reflections on how values evolve over time, both personally and professionally, and how that impacts the way we run our businesses.We dive into practical ways to ensure your values are not just words, but actually embedded in your systems, processes and customer journey. From onboarding your team to reviewing your website messaging, auditing your customer experience and even looking at your Google reviews, we share simple ways to check whether your business is truly aligned with what you say you stand for. We also talk about how clearly articulated values can help attract the right customers and repel the wrong ones.If this episode has prompted you to revisit your own business values, we would love to hear from you. Reach out and let us know what your top three values are and how you are bringing them to life in your business.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.Today we are joined by returning guest Amey Lee from Heart Content.With years of experience helping brands bring together story, strategy, and content, Amey shows business owners how to increase their impact, streamline their marketing, amplify their message and attract their tribe by harnessing the power of brand story. Her career in brand and marketing spans more than 20 years and includes clients such as Fernwood Fitness, Guild Insurance, Atherton and a role at the BBC where she helped deliver a learning campaign and broke a world record in the process. Amey’s creative brain can turn out winning ideas and brilliant copy, whilst her strategic half is an expert in finding your difference, establishing your value, identifying your audience and translating these ideas into tangible goals that help to grow your business. In this episode we dive deep into the power of brand story strategy and why it matters so much for small and medium sized businesses. We unpack the common misconceptions around brand story, and explore why it is so much more than just your ‘About’ page or a few social media posts. We discuss how every touch point in your business contributes to your brand story, from your marketing and messaging to your onboarding, customer service and even the decisions you make about which opportunities to say yes or no to.We also explore the difference between traditional brand strategy and brand story strategy, and why putting your customer at the centre of your brand is the real game changer. In this episode we break down the six key elements of brand story strategy including vision, mission, values, differentiators, tribe and personality, and we talk about how these pillars can become a practical decision making tool in your business. Whether you are assessing referral partnerships, marketing opportunities or new product ideas, having clarity in your brand story can save you time, money and a whole lot of misalignment.Importantly, we chat about why brand story is not something you just set and forget. We discuss when to revisit it, how it supports retention and advocacy, and why it can help you attract the right clients while repelling the wrong ones. If you have ever felt stuck, out of alignment or unsure about your next move in business, this conversation will give you a framework to bring everything back into focus and create a brand your customers genuinely feel part of.If you would like to learn more about Amey’s Brand Story Strategy Workshop, be sure to check out the details and join the waitlist for the next intake. You can do that here: https://www.heartcontent.com.au/bsswIf you’d like to contact Amey you can reach her:At her website: https://www.heartcontent.com.au/On LinkedIn: https://www.linkedin.com/in/ameylee/On Instagram: @heartcontentauOn Facebook: https://www.facebook.com/heartcontentauConnect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.In this episode we’re diving into the customer journey and why it’s time for small business owners to refresh and rethink how we attract, convert and retain customers in 2026. We unpack the difference between the buyer’s journey and the customer experience journey, and why both deserve intentional planning rather than being left to chance. From awareness right through to advocacy, we explore how we can be more strategic instead of simply chasing new leads and hoping for the best.We talk about how the role of websites is changing, how AI is influencing buyer behaviour, and why trust is becoming more important than ever. With shorter attention spans and more noise in the market, we discuss how to create a seamless, low friction experience that helps customers move from consideration to decision quickly. We also share a real life example of how something as simple as an easy payment process or a well placed QR code for reviews can make a huge difference in the overall journey.Importantly, we explore the often overlooked parts of the journey including repeat business, referrals, reviews and even offboarding customers well. We discuss why systems are critical if you want to consistently nurture relationships, encourage advocacy and handle feedback, both positive and negative, with confidence. If you have not reviewed your customer journey recently, this episode will prompt you to step back and look at the full picture from first touchpoint to long term loyalty.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you! Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this week's episode of The Australian Small Business Show.In this episode, Matt and Kristy-Lee are joined by returning guest Val from Viya Technology to explore a very timely topic for small business owners, how to automate your business without losing the human touch. With AI and automation tools becoming more accessible than ever, many business owners are keen to improve efficiency but are equally concerned about how technology might impact customer experience, relationships and trust.Val shares practical insights into finding the right balance between automation and human interaction. The conversation unpacks how to identify which parts of your customer journey are suitable for automation, and which areas should remain human-led to preserve value and connection. Using relatable examples, Val explains why understanding your ideal client and their expectations is critical before implementing any new technology.Matt and Kristy-Lee also share real-world experiences from their own businesses, discussing onboarding, client communication and content creation. They talk candidly about where automation has worked well, where it has not, and why transparency and feedback are essential when introducing AI or automated processes into your business.This episode is a must-listen for small business owners who want to leverage automation and AI thoughtfully, improve efficiency, and still deliver a genuine, human experience for clients, customers and teams. Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this weeks episode of The Australian Small Business Show.In this episode, Matt and Kristy-Lee tackle a big question many small business owners are asking right now, is employee loyalty dead? Drawing on their own experiences and observations of the next generation entering the workforce, they explore how the traditional idea of loyalty as a trade for long-term job security has shifted. With changing expectations, generational differences and the lasting impact of the pandemic, the old rules around work and loyalty no longer seem to apply in the same way .The conversation dives into why job security is no longer the primary driver of loyalty, and how employees are increasingly taking ownership of their own careers. Matt and Kristy-Lee discuss why modern loyalty looks less like a lifetime commitment and more like being engaged, committed and aligned while someone is part of your business. They also unpack how leadership, development, flexibility and feeling valued now play a far bigger role than simply a pay cheque.This episode is a must listen for business owners who are struggling with staff retention or feeling frustrated by changing workforce expectations. Matt and Kristy-Lee share practical insights into how employers can reset their mindset, evolve their leadership approach and build genuine loyalty that works for today’s workforce. Loyalty, as they explain, is not dead, it’s just different.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Hello and welcome to this week's episode of The Australian Small Business Show.In today’s episode, Matt and Kristy Lee dive into one of the biggest challenges facing small business owners right now hiring the right people in a rapidly changing landscape. With 2026 firmly on the horizon, they explore how the rules of recruitment are shifting, why hiring mistakes are more costly than ever, and how business owners need to adapt their approach to attract and retain great staff in a competitive market .Kristy shares her expertise in recruitment, unpacking how AI is impacting both sides of the hiring process. From AI written resumes and cover letters to smarter use of technology in screening and job ads, this conversation highlights why business owners need to be more discerning, faster in their processes, and clearer than ever on what they actually need from a role. They also discuss why cover letters are losing relevance, the importance of speed in hiring, and why passive candidates are often your best option.The conversation also looks beyond the hire itself, emphasising the importance of always on recruitment strategies, using platforms like LinkedIn effectively, and ensuring your online presence genuinely reflects what it is like to work in your business. Matt and Kristy also talk about hiring as a retention strategy, the need to reassess roles before replacing them, and why onboarding should begin the moment a job offer is accepted.If you are planning to hire in 2026, or are already feeling overwhelmed by recruitment decisions, this episode is packed with practical insights to help you hire better, smarter, and with confidence.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we have a returning guest - James Brown from BizTach Guru. James is a Certified Master SYSTEMologist® | SME Technology Expert | Time-Saving Specialist | Business Systemisation Pro.James stands at the forefront of business operation simplification, with a rich 20-year history spanning from manufacturing to tourism, currently specialising in construction and building trades.Through his venture, BizTech Guru, he introduces business owners to SYSTEMology and works closely with David Jenyns, the founder of systemHUB and the SYSTEMology movement, diving deep into the methodology and building out course curriculums.James has presented to over a thousand people about SYSTEMology and has worked directly with over a hundred business owners himself to implement this methodology.Today we talk with James about when it might be time to outsource and get support systemising your business and how you might go about doing that.James helps us understand when our businesses need help systemising, what that means and how to go about getting specialist help.We have a look at how to identify the signs that your business needs some help, how to determine if a task is better to be outsourced rather than trying to do everything yourself and what the steps are for engaging a systems expert like James.Your business might be making good money, but you feel like you just don’t have your head above water. That may be the time to start thinking about improving your systems.If you’d like to connect with James, you can find his website here:https://www.biztechguru.com.au/Or connect with him on LinkedIn here: https://www.linkedin.com/in/systemologist/Want to hear more from James? Listen to our previous chat on Episode 52 - The Core Systems Every Business Needs with James Brown from BizTech Guru | PodcastsConnect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are discussing our words of the year and why a word of the year can be more powerful than a New Year Resolution. It is not about perfection; it is all about direction.How you choose your word of the year will be personal to your journey as a small business owner. It should solve a current problem and help guide your decision when things get busy or messy.Your word of the year, like a New Year's Resolution, should make you fee slightly uncomfortable. So some thought is needed to ensure that it motivates change. Some prompt questions could be – What do I need more of this year?, What has been missing?In this episode Kristy-Lee and Matt share their own words of the year. You will be surprised how different they are.Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show! Today we are discussing the importance of slowing down to speed up in business, and why we all find it so hard as entrepreneurs and small business owner to take a break, re charge, refill our cup and take the time we need to pause.When we don’t take time to slow down, pause and rest, it’s very easy to get stuck in the weeds, and feel like you’re constantly chasing everything and everyone – and getting nowhere.Taking a break, pausing, slowing down can lead to feelings of guilt, worry and concern about the business – but the reality is the reward is far higher than the risk.When you pause you recharge your battery, both physically and mentally. This allows you to make better decisions, innovate, be creative and strategize better.In this episode Kristy-Lee and Matt share their own experiences and strategies of how slowing down to speed up has helped them in their businesses.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!In this episode we’re joined by returning guest Anthony Hopson. When we last had Anthony on the podcast he was talking about his work as a Finance Broker with his business Urban Brokers and today he is back to talk about how he supports business owners in an entirely different way – through teaching Breathwork.As Anthony shares today, how we breathe impacts our work performance, stress management, decision making and emotional regulation. Put simply, our state of being affects our breath, and our breath affects our state of being.Being unable to emotionally regulate can affect our quality of life – relationships at home, work, school, and social interactions. Breathwork can help with this. How we breathe can influence our stress response and how we can regulate from stressful events.In business, this can help with things like decision making, navigating difficult conversations, analysing information and pretty much all aspects of running a business.Breathwork and Ice/cold water immersion can be used therapeutically to: down-regulate and heal from chronic stress’ and trauma; managing anxiety including workplace stress/ task overwhelm and burnout; up-regulate out of depression and enhance energy production; improve sports and workplace performance through achieving higher focus – making more consistent coherent, balanced and emotionally regulated decisions.If you’re interested in learning more and working with Anthony you can contact him on Instagram here: https://www.instagram.com/the_urbanbroker/Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!In this episode Kristy-Lee and Matt are talking through their 2025 years in review, from the lessons learnt to what went well. For many of us it’s been a tough year in business, so we’re not going to sugar coat it, this has been one of those years. Expectations have been high, budgets have been low and tensions have emerged.Then we turn our minds to 2026 and what we have on the horizon, both for the Australian Small Business Show and in our respective businesses, and life in general.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!In this episode Kristy-Lee is sharing a simple but really helpful reflection practice that she does at the end of each year to help her start to map out how she will start the year ahead. And to show we walk the talk, we’re going to walk through this exercise live with you.There are 3 questions to ask yourself before the year wraps up:1)    What will you stop doing in 2026?2)   What will you keep doing in the new year?3)   What will you start doing next year?You can ask these questions of yourself for your business as a whole, every part of business, your health, your relationships, or just life!Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you! To sign up to our newsletter, head over to the website at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!In this episode we up from last week’s conversation with Elise from Thryv, shifting the focus away from tech tools and toward the deeper systems and processes that make a small business more resilient. As the year winds down and business owners across the country juggle school events, holidays, deadlines, and fatigue, they explore what it really takes to run a business that doesn’t constantly feel like a roller coaster. Our goal: helping small business owners put structure around the day-to-day so the whole operation doesn’t depend on one person showing up perfectly every single day.We begin with the backbone of every successful business, communication. From predictable team meetings to clear communication channels and consistent follow-through, we look at how these rhythms build trust and stability inside a team. Communication isn’t just internal; it’s also how you update customers, manage workflows, and keep everyone aligned when things change. Operations come next, including SOPs, flow charts, calendar structures, and review cycles. We speak candidly about how often small business owners keep everything in their head, even though it’s now easier than ever to capture processes using screen recordings or AI tools. Well-documented processes mean work can continue even when key team members are away, sick, or overloaded. We also explore decision-making frameworks, structures that prevent reactive choices, protect the business from wrong-fit clients, and guide consistent responses when things go wrong, such as losing a major client. Of course we also need systems for how you deliver your product or service. Whether it’s a client experience flow, consistent advice delivery, or using templates and scripts to ensure quality, we highlight how predictable delivery creates trust and scalability. Then there are financial systems. Not just bookkeeping, but true financial visibility. Knowing your numbers, tracking budgets, understanding acquisition metrics, and building recurring revenue models to reduce financial pressure. Finally, we wrap with a reminder that business resilience also depends on personal resilience. Burnout is real, especially at this time of year.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/We’d love to hear from you!Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we’re joined by Elise Balsillie from Thryv to talk about building business resilience and growth through smarter technology.As Head of Thryv Australia and New Zealand, Elise leads teams across customer channels, helping businesses streamline operations, embrace technology and grow with confidence through digital transformation.With more than 25 years of experience in media, education and technology, including two decades at Thryv, Elise is passionate about empowering small businesses and delivering solutions that provide them a competitive edge.Under her leadership, Thryv has been recognized as an 'Employer of Choice' for two consecutive years, reflecting her commitment to people and culture.Elise completed leadership programs from the Australian Institute of Company Directors and Harvard Business School.Connect with Elise and the team at Thryv at www.thyrv.com.auConnect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we’re talking about a time of year we all look forward to, but can often come with unnecessary headaches – Christmas close downs. Here’s what we cover:Communicating the Closure Early:Start telling people now, if you haven’t already. Use every channel: website banner, Google Business Profile, email list, socials, invoice footer, and phone voicemail. Be explicit about things like final working day, re-opening day, response times during shutdown and your emergency contact process (if you offer it). Preparing Your Team: With your staff, ensure you are following the correct process according to the relevant Modern Awards. Lock in leave dates early so there are no surprises and people have time to prepare. Make clear who’s “on call”, if anyone. Double-check payroll runs, public holidays, award requirements, leave loading, contractor cut-off dates.Client Expectations & Boundary Setting: Set boundaries like you mean them: “We are closed — emails will not be answered until X date.” “Urgent work must be booked before X.”Operational Wrap-Up Before Shut Down Checklist to run through:Final billings & invoices outChase debtors before Christmas (January money is imaginary money)Stocktake and re-ordering set for JanuaryAuto-responses set upBackups doneClient files and jobs moved to “ready to resume” status Update your phone voicemail (rookie mistake if you forget)Security & Risk Management:Be sure things are secure. Turn off what should be off. Lock what should be locked. If you’re a physical premises: alarms, cameras, shutters, utilities. If you’re digital: revoke any temp access, update passwords, check MFA settings.Cashflow Strategy for December/January:December can be a cash-in month, use it. If January is quiet considering things like bringing forward billings, pre-sell work for mid-January, offer early-bird discounts for Feb start dates and set aside a “silly-season float” to cover BAS, wages, and GST surprises.Use the Break Properly: This may be the only time that you genuinely get to rest – use it!Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are sharing 6 Sales Tips for Small Business Owners Sales is the lifeblood of every small business. But let’s be real, most of us don’t love it….This episode breaks down how to sell more effectively without feeling “salesy,” and how small business owners can turn conversations into conversions.1. The Mindset Shift: From Selling to Helping People hate being sold to but love being helped. Position your offer as a solution, not a transaction. Reframe sales as serving, you’re solving a problem that matters.2. Know Your Customer:Identify your ideal client, what keeps them up at night? Use their language, not yours. Mirror the way they describe their challenges. Don’t sell to everyone; speak directly to your niche.3. Nail Your Offer:Clarity beats cleverness. Make your product or service easy to understand and buy. Know the what it is that your thing does for your ideal client. 4. Build Trust Before You Pitch:People need at least 6-7 touch points before they will buy. You really need to build the know like and trust factor. Use content (podcasts, blogs, emails, social proof) to show your expertise. Case studies and testimonials are gold. Consistency and authenticity build familiarity, and familiarity builds trust.5. Close the Sale (Without Feeling Awkward):Don’t be afraid to ask for the business. The magic phrase: “Would you like to go ahead?” Handle objections by asking questions: “What’s holding you back?” or “What would make this a yes for you?” Remember, silence isn’t rejection. Give the prospect space to think.6. Follow-Up Like a Pro:Most sales happen after the 5th contact so persistence pays off. Automate where possible (CRM, email reminders). Keep the follow-up warm and human: “Just checking in to see if you had any questions,” not “Are you ready to buy?”Bonus Tip: The Numbers Don’t Lie and Measure What Matters:Track conversion rates, lead sources, and average sale value. Small tweaks in conversion % can create huge profit jumps. Learn from what’s working — then double down.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are joined by returning guest Adrienne Donnelly from Seed Virtual Assistants and Organised by Adrienne to discuss the tricky topic of how to choose the right VA for your small business. Knowing you need (or want) a VA is one thing, but selecting the right one is quite another challenge. In this discussion we unpack how to make a great decision on who you engage as a Virtual Assistant for your small business. Adrienne is an experienced personal virtual assistant and mentor to other established and aspiring VA’s across Australia.Since the beginning, Adrienne has held a passion (and a knack) for all things organisation and facilitation and has made it her business to ensure all the t’s are crossed and the i’s are dotted, offering the ultimate peace of mind to the businesses and individuals she supports. Since launching her business, Adrienne has connected with industry professionals of all kinds. Now, she has a team of specialists that work with her on projects, including other VAs, graphic designers, photographers, videographers, copywriters, website developers and editors. With ever-growing opportunities in the digital world, and the capacity to work remotely, flexibly and often immediately, Adrienne believes that virtual assistants are becoming increasingly sought-after. Adrienne is also a co-founder of The Newcastle Virtual Assistants Network, which has fulfilled a need for connection and collaboration in the industry, and has become an incredible opportunity for local business owners since its inception in 2019. Connect with Adrienne: https://www.organisedbyadrienne.com.au/https://www.seedvirtualassistants.com.au/Connect with Us:If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are talking about something that you might think we would have already covered here on the show – what actually is a ‘small business’. We’re looking at this both in terms of what the definitions various government agencies have, as well as our own perception of what small business means.The Definitions that Matter The Australian Taxation Office (ATO) defines a small business as one with under $10 million in annual turnover.The Fair Work Act on the other hand defines a small business as one with fewer than 15 employees.Then we can look at definitions under Australian consumer law, which has elements of both with under 100 employees and less than $10 million in turnover.The Australian Bureau of Statistics (ABS) have other definitions and they say a small business has 5-19 employees (less than that is deemed as a Micro Business).But do these definitions really matter? Or is it how you perceive yourself that mattes more? The reality is Small Businesses make up over 97% of Australian businesses, and we employ around 5 million people. We contribute over one-third of Australia’s GDP, yet we often sell ourselves short in importance as being small.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ ** Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are talking about the support networks we have around us as small business owners with Dr Leanne Faulkner from Fortitude at Work.A little about Leanne:Many people in the business community might know me as “the soap lady” or the “goat lady”. Our youngest son had suffered with eczema from birth and in an effort to ease his discomfort I learned how to make goat’s milk soap as a gentle protective skin care alternative. In 2004, Billie Goat Soap began. It was a humble affair initially and started in my kitchen. By 2010 we had grown to employ over 20 people and sold the products in over 2000 outlets around the country. Billie Goat Soap was the NSW Business Chamber Business of the Year in 2010 and the Myer Supplier of the Year (general cosmetics) at around the same time. I sold Billie Goat in 2012.  The challenges that came with growing a small business came at a cost to my mental health. Needing support, I was shocked to learn that there was nothing available specifically for me – a small business owner.  There were resources available for employees and the general public, but nothing for entrepreneurs and business owners. That put me on a path to lobby for change…Today, I work at the intersection of small business ownership and mental health. It’s quite a unique position. It means I know the realities that come with small business ownership and I am able to link that to our understanding of workplace mental health support strategies. I think it’s fair to say I am obsessed with supporting the mental health and wellbeing of small business owners. To connect with Leanne you can go to: LinkedIn: https://www.linkedin.com/in/leannefaulkner/Or her website: https://fortitudeatwork.com.au/Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are tackling the challenging topic of mental health and wellness as an Australian Small Business Owner.Let’s be real – being a small business owner is at times tough, stressful and can feel overwhelming. It’s difficult some days, weeks and months.October is Mental Health Month here in Australia, so we thought this was the perfect time to have a discussion about this.Matt and Kristy-Lee share their experiences on the impact running a small business has had on their mental health over the years, and some of the strategies they have put in place to try and protect their mental wellness.If you need support, there are many options available, including calling Lifeline: 131114Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!This week we are having a follow up discussion from last weeks chat with Amey Lee from Heart Content about Authentic Intelligence.In this episode we discuss how we’re using AI in our businesses, but keeping it real and authentic at the same time. We discuss the current challenges of using AI, and what we are seeing in the industries we work in, service and support when it comes to using AI really effectively.How are you using AI? And how are you balancing not using your true voice in the process? We’d love to hear from you.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are joined by special guest Amey Lee from Heart Content.With years of experience helping brands bring together story, strategy, and content, Amey shows business owners how to increase their impact, streamline their marketing, amplify their message and attract their tribe by harnessing the power of brand story. Her career in brand and marketing spans more than 20 years and includes clients such as Fernwood Fitness, Guild Insurance, Atherton and a role at the BBC where she helped deliver a learning campaign and broke a world record in the process. Amey’s creative brain can turn out winning ideas and brilliant copy, whilst her strategic half is an expert in finding your difference, establishing your value, identifying your audience and translating these ideas into tangible goals that help to grow your business. In this episode we aren’t talking about Brand Strategy though – we’re talking about the other AI – Authentic Intelligence. Amey shares her brilliant thoughts on how to integrate your own authentic intelligence into your content and messaging, in a world where we are all using AI every day.If you’d like to contact Amey you can reach her:At her website: https://www.heartcontent.com.au/On LinkedIn: https://www.linkedin.com/in/ameylee/On Instagram: @heartcontentauOn Facebook: https://www.facebook.com/heartcontentauConnect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we’re talking about dealing with difficult people – because let’s face it, if you’re in business, you’ll need to deal with difficult people at some point or another. Whether it’s a customer, client, supplier, even the ATO. It’s not a maybe, it’s a guarantee.As business owners there are different types of difficult people we might encounter. Customers or clients is one type. This might be the complainers, the slow payers, the ones who “know better” or the boundary breakers.Then there are suppliers, ones who provide unreliable deliveries, shifting terms, or ghost you when things go wrong. We also have Referral Partners, perhaps they promise too much and underdeliver, or send you nightmare clients. Then of course there is staff – but that’s for a whole other episode.We then share some practical strategies to help you deal with difficult people:Set Boundaries EarlyContracts, clear payment terms, upfront expectations.Don’t let “just this once” become the norm.Stay Calm, Stay ProfessionalDon’t mirror aggression or emotion — it escalates.Script for customers: “I hear your concern. Here’s what we can do.”Know When to Walk AwayFire a client/referral partner if they’re draining your business.Red flag: If they cost more than they bring in (time, energy, money).Document EverythingEspecially with suppliers and regulators. Email > phone call.Keeps emotion out, creates a paper trail.Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are talking about surviving your first firing! When you start hiring staff, you don’t exactly think about how you might fire them, but at some point in your small business journey, terminating the employment of one of your team will be a reality, and let’s be honest, it won’t be fun.In this discussion we look at the emotional toll firing might have on you, and why this causes so many of us to put it off way longer than we should.Kristy-Lee also shares her expertise in the technical legal and compliance side of terminating staff, both within probation and beyond.We then look at what to do after the firing, both when it comes to the individual involved and the team. Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!Today we are joined by Shandra Moran from The Transit Lounge to chat about the rise of the service based side business.The Transit Lounge helps Women grow a service-based Side Business to support them in the future – so they can earn great money, doing work they love, without burning out.Before creating the Transit Lounge, Shandra had an eclectic career as…• A national multi-award winning Promotions & Marketing Director in the dynamic Radio industry• Talent Manager for the Merrick & Rosso Show on Foxtel• Head of People & Operations at a human performance consultancy– including managing one of the largest organisational culture change programs ever undertaken in AustraliaShe is also a qualified Executive, Business and Results coach, has completed the Mindfulness Based Stress Reduction [MBSR] program, is an accredited international Money Breakthrough Coach, Podcast Host and co author of international best selling book Elevate Your Success.Shandra believes in lifelong learning, applying what I learn and sharing it with others so they can apply it too. I want to help as many people as possible to earn great money doing what they love, without burning out on the way.Shandra wants to help as many people as possible to create that world, by helping them to earn great money, doing what they love, without burning out on the way.If you’d like to connect with Shandra, you can visit her website here: https://thetransitlounge.com/You can connect with her on LinkedIn here: https://www.linkedin.com/in/shandramoran/Or on Instagram here: https://www.instagram.com/thetransitloungeConnect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here: https://www.instagram.com/aussmallbizshow/Exciting news: our website is live – check it out at: https://www.theaustraliansmallbusinessshow.com.au/ * Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.