The Autopsy Room

The Autopsy RoomA weekly examination of adtech’s favorite fiction.Every Tuesday, we take a fresh press release, lay it on the table, and cut it open.Not to mock it.Not to rage about it.To examine it.Who benefits?Who pays?What’s actually new?What’s financial engineering dressed up as innovation?What incentives are hiding between the bullet points?In an industry powered by spin, The Autopsy Room focuses on structure, money, and motive.No anonymous “industry insiders.”No regurgitated headlines.No startup optimism cosplay.Just calm, surgical analysis of what companies say… and what they actually mean.If you work in advertising, media, retail media, CTV, identity, measurement, or AI — this is your weekly check on reality.Every Tuesday.Gloves on.