PODCAST · sports
The Average Not Average Podcast
by Viktor Axelsen, Dr Chun Keat Yew (CK Yew)
Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions. Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations. Get ready for engaging conversations and follow along!
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Ep 31: How Hndrd Is Challenging Big Badminton Brands, Localisation Strategies, Role Of Retailers
In this episode of The Average Not Average Podcast, CK Yew interviews Manak Kapoor, co-founder of Hndrd, a rapidly growing badminton brand. They discuss the intricacies of building a global sports brand, challenges in distribution, the importance of retailers, localisation strategies, and the future of badminton industry dynamics.Chapter Timestamps:00:47 Introduction to Manak Kapoor and Hndrd02:50 Manak's Journey from Software to Sports04:37 The Rapid Growth of Hndrd in Badminton06:03 Challenges of Entering the Chinese Market07:55 The Complexity of Product Distribution11:25 Global Launch Strategies for Badminton Products14:28 Estimating the Global Badminton Market Size20:29 Revenue Disparities in Badminton vs Other Sports22:58 The Future Goals of Hndrd24:11 Localisation Challenges and Strategies27:15 Product Line Diversity Across Markets33:13 Navigating Regulatory Challenges in India35:55 Cultural and Economic Differences in Europe38:49 The Dominance of the Chinese Market in Badminton40:35 Cultural Influences on Product Design42:43 Challenges of Expanding in a Competitive Landscape47:48 The Importance of Retailers in Badminton53:33 Navigating Content Creation and Partnerships55:53 The Value of Retailer Education59:58 Navigating Copyright Challenges01:01:41 Price Compression and Retail Dynamics1:07:59 Stringing Challenges in Europe01:13:42 Manak’s Top Lessons Learned in Business01:22:01 Future Aspirations for BadmintonFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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ABOUT THIS SHOW
Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions. Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations. Get ready for engaging conversations and follow along!
HOSTED BY
Viktor Axelsen, Dr Chun Keat Yew (CK Yew)
CATEGORIES
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