The B2B Growth Hacking Playbook

WordPress runs over 40% of the web—but that also makes it the biggest target for hackers. Oliver Sild, founder of Patchstack, shares the hard truths about WordPress security, why websites get hacked faster than you think, and how threat intelligence and virtual patching are changing the game.We dig into real-world examples of vulnerabilities hiding inside plugins, why over 30% of them stay unpatched, and why waiting for plugin updates can leave you exposed for weeks—or worse. You’ll hear how even "safe" websites get compromised through human error, poor cyber hygiene, and sophisticated phishing scams.Oliver also breaks down a playbook for securing WordPress sites the right way: from smart hosting choices and network protection to two-factor authentication, password management, and securing admin accounts before it’s too late.If you run a WordPress site—or if you’re serious about protecting your business online—this is the blueprint you can’t afford to miss. Got questions? Drop them in the comments. Let’s raise the bar on website security together.

What’s really holding digital products back from scaling? It’s not product features, but the chaos behind the scenes: billing issues, tax headaches, and slow shipping cycles.I met with Vova Feldman, founder of Freemius, to discuss the evolution of Freemius as a merchant of record for SaaS organizations. Back when we first met in 2015 in New York, Freemius was a core solution for WordPress, and the platform has since evolved to support new SaaS builds, satellite solutions, micro brands, and other disruptive tests in use by small and large tech entrepreneurs.Vova uncovers how small software teams can streamline operations, go global without drowning in compliance, and actually grow without hiring an entire finance department.Key highlights we touch on:Why “merchant of record” is a cheat code for software growthHow to launch globally without legal frictionWhat most builders get wrong about subscriptions and scalingReal stories from product teams making it work with lean opsIf you’re building SaaS, selling software, or turning a service into a scalable product, this episode is packed with real, tactical insight.💬 Got questions about pricing, global sales, or simplifying your ops? Drop them in the comments: Vova's answering.👉 Want more like this? Hit subscribe and share this with your founder circle.

Too many teams are still chasing MQLs, playing the attribution game, and wondering why the pipeline is drying up.The answer is full-funnel Account-Based Marketing(ABM), which is the leading playbook that high ACV B2B businesses prioritize this year. Andrei Zinkevich, co-founder of FullFunnel.io, joined the podcast to discuss the broken state of B2B marketing—and what top-performing teams are doing differently in 2025.Today we cover:- Why RevOps isn't just reporting and dashboards- How enterprise B2B companies waste intent data without even knowing it- Why “silo syndrome” is killing cross-functional revenue growth- The real reason your 2023 LinkedIn ads stopped working (hint: it’s not the algorithm)- Scaling cross-functional GTM framework in the era of macro turbulence and AI- Dealing with multiple stakeholders and securing executive buy-in- How industry-wide virtual events fit perfectly in the full-funnel equation- A smarter approach to pipeline creation through ABM, demand gen, and signal trackingIf you’re a CMO, RevOps lead, or a top-level executive trying to set benchmarks and hit targets in 2025 with limited resources, this episode will help you rethink your GTM strategy—without burning your team out or chasing shiny tools.👉 Follow Andrei at fullfunnel.io/blog and subscribe to his Substack for weekly insights that actually move the needle (links below).

I was bogged with absurd bookkeeping and chasing invoice for a decade before I discovered doola, incorporated a couple of LLCs, and delegated all my bookkeeping to their Business-in-a-Box solution (which I personally call "The LLC Factory").Join me as I chat with Arjun Mahadevan, founder and CEO of doola, about the opportunities to launch a compliant business from home in days, opening up the company and bank account even as a European, Asian, or South American citizen, optimizing payroll, license management, subscriptions, and taxes, and even structuring a holding co on autopilot with this model.As a current client (and ambassador) who plans on opening two more LLCs in the next 12 months, I know firsthand that doola is the perfect solution for international entrepreneurs and B2B leaders needing an effortless LLC setup. I've recommended it dozens of times to fellow European founders, VC funds, investors, and solopreneurs who don't want to spend months waiting for the US features to drop and finally be announced elsewhere 6 to 12 months later.In this episode, you will learn:-The key mistake many founders struggle with and how to bypass it.-How to form an LLC in just 1–5 business days.-Why choosing a state like Wyoming can be more cost-effective than Delaware.-The role and power of strategic partnerships in your business.-How doola helps ensure IRS compliance for non-US entrepreneurs.-How doola consolidates U.S. entity formation, bank accounts, bookkeeping, tax compliance, and e-commerce analytics into a single service.

If tariffs and macro turbulence keep you up at night, we have the best guest to answer the painful strategic B2B questions in this episode.Today, we're joined by Brad Clayton, Regional Director of the CFO Centre, taking a deep dive into the current macroeconomic landscape and its impact on business strategy. We'll discuss the complexities of tariffs, recessionary pressures, and the strategic role of fractional CFOs in navigating these turbulent times. This conversation is tailored to business leaders - founders, regional directors, and executives seeking actionable insights on adapting to economic shifts, optimizing financial planning, and ensuring sustainable growth in an uncertain market.And if you run a digital or service-based business, find out what impact tariffs will have on your business and reach out to https://www.cfocentre.com/us/ for working with Brad and his team alongside your C-suite.Key insights from this episode:✅ The real impact of tariffs on businesses (and how to prepare for 2025)✅ Why some companies thrive during economic downturns while others struggle✅ Workarounds and hedging strategies for businesses currently impacted by tariffs or delayed funding✅ Strategies CFOs use to weather financial uncertainty✅ Private equity trends and what investors look for in B2B companies✅ The rise of fractional CFOs—why companies are opting for financial leadership on demandWith recession fears, rising costs, and fluctuating policies, companies need to be more strategic than ever. If you’re in leadership, finance, or considering expansion, don’t miss this conversation.Drop your questions in the comments—we’ll make sure Brad sees them! And if you're looking for expert CFO insights, check out The CFO Centre.

Social networks are getting dumbed down every week - and even the titan of B2B - LinkedIn - is adopting clickbait, viral techniques, short reels, and tons of principles aligned around chasing eyeballs and likes vs. authenticity and content.Pierre Herubel, a serial entrepreneur, veteran B2B LinkedIn creator, a former agency owner with a successful exit, and community builder with over 130K+ LinkedIn subscribers, explains his approach to building authority and actively engaging a B2B audience.In this episode of the The B2B Growth Hacking Playbook, you’ll learn:Pierre's content playbook and the core pillars of building genuine contentEstablishing authority around value and know-how (and not clickbait)Targeting your ICP with 10X content, attracting CXOs and executives of 8-figure businesses and aboveThe role of infographics, newsletters, and long-form contentCommon challenges in LinkedIn strategies and practical solutionsHow to develop a content-led business and a strong personal brandBalancing engagement with professional expertiseIf you're tired of viral content hacks unrelated to closing actual revenue, this episode is for you. Tune in and learn how high-quality content positions you as an industry expert and generates leads that actually convert.

As a busy B2B leader, you know LinkedIn is critical for building connections and driving revenue—but who has the time to manage it effectively? Meet Alex Boyd, founder of Aware—a LinkedIn management tool built to help professionals like you save hours while achieving better results.🚀 Here’s what we cover:How Aware saves time while driving growth on LinkedInThe essential habits of top LinkedIn creatorsWhy most engagement strategies fall flat—and how to fix themPredictions for the future of LinkedIn's algorithm and engagement trendsIf you’re an executive, entrepreneur, or SaaS founder looking for smarter ways to grow your LinkedIn presence and build meaningful relationships, this episode is for you.🎯 Ready to take control of your LinkedIn strategy? Try out Aware today and discover how it can transform the way you engage, connect, and grow on LinkedIn!

Forget generic email templates—Alexander Ivanov, co-founder of HyperGen shares the secrets to writing cold emails that land deals. Learn how to craft powerful sales playbooks, leverage AI tools like Clay, and stay ahead in today’s competitive B2B market.🔑 Here’s what we cover:How to improve cold email deliverability to boost response rates.The importance of creating offers that resonate with B2B prospects.Using tools like Clay AI to make email outreach smarter and more personalized.Effective ways to build a lead generation pipeline that drives results.💡 If you’re a B2B marketer, sales consultant, or business owner, this episode is packed with strategies to optimize your outreach and grow your revenue.We also discuss LinkedIn retargeting, email automation, and key trends shaping email marketing in 2025.Don’t miss out on our proven tactics for taking your sales efforts to the next level!

Join us as Angel Hadjiev, Managing Director of SeedBlink, shares a fresh perspective on tech investments and the future of venture capital. With a solid foundation from nearly a decade at Deloitte and hands-on experience in crowdfunding, Angel breaks down the trends reshaping high-stakes investing.We’ll cover:Why MedTech and HealthTech are on the rise, and what’s drawing in everyday investorsHow SeedBlink is opening doors to high-growth tech startups that used to be reserved for the big playersThe real differences between B2B and B2C investments—and why B2B is delivering better returns right nowThe ins and outs of the secondary market: How it works, its benefits, and new options for early exit strategiesIf you’re a seasoned investor, a tech enthusiast, or just curious about where startup funding is headed, Angel’s insights offer plenty to think about.Have questions for Angel? Drop them in the comments below, and let’s explore new opportunities together!

Join business legend James Schramko as he pulls back the curtain on his remarkable journey - from managing Mercedes-Benz dealerships to becoming a top-rated coach for high-impact entrepreneurs. Get an insider's view of Schramko's unique success blueprint, including his "Three Tool Rules" for essential business efficiency and why timing is critical in every growth decision.Schramko demonstrates practical, field-tested strategies to stand out in competitive industries like coaching and consulting. We'll be covering:- Navigating saturated markets and pivoting into new service lines- Developing scalable income streams that drive consistent growth- The performance-based coaching model that delivers real results for clients- The progression of over a decade of business coaching (and different revenue lines)- Revenue-based opportunities and partnership GTMWhether you're scaling an established business or building a brand in today's landscape, these insights can take your strategy to new heights. Drop your questions for James in the comments below!

Public relations is shifting, and few know it better than Richard Learmer, a PR veteran with over 30 years in business. We sat down to dive deep into what makes PR indispensable, even as AI-generated content and automation flood the market. Richard reveals the timeless strategies that still work, why genuine media relationships matter more than ever, and how events and real-world connections are gaining new ground.I prefaced the conversation with the current state of content, media, B2B, and PR several months after our chat in RLM's Manhattan office. This initial conversation left an impression, and we've bundled it into a standalone PR episode as we're heading into a busy Q4 again and right before the voting season.You’ll walk away with insights on:The evolving role of PR in a post-AI landscapeHow traditional media and real-world events are making a comebackPractical tips for leveraging earned media to stand out in a crowded marketThe secret sauce to building lasting media relationships in 2024Don't miss this conversation—it might just change how you think about your marketing strategy this year. Got questions for Richard? Drop them in the comments!

2024 has been a turning point for B2B marketing - and every progressive B2B company on the planet has been integrating this piece of technology.As organic and social channels have been drying up for many and paid ads performing far less efficiently, maximizing conversion rates and data collection are more important than ever. So while being able to capture company-level account data has been possible for years (albeit not too affordable), progressive products like SiteStop now provide visibility for individual level data - names, email addresses, LinkedIn profiles, and even phone numbers.I sat down to discuss the next stage of B2B marketing with Mani Iyer, the CEO of Kwanzoo. We covered a number of key points around how personal visitor identity is reshaping the way businesses engage with prospects and customers, turning cold leads into warm conversations.Mani shares insights on:The shift from company-level data to understanding individual visitors and their unique journeys.How personal insights can enhance lead generation and nurture relationships effectively.The importance of integrating visitor identity into your marketing strategy for better results.Practical tips for automating processes that save time and improve lead quality.Join us as we explore how this human-centric approach can transform your marketing efforts and foster genuine connections in a digital world. Get ready to rethink your strategy and embrace the power of personal engagement!

What drives successful agency acquisitions? Dominic Wells, CEO of Onfolio Holdings, dives into the intricacies of acquiring profitable online businesses. With a focus on the unique challenges and advantages of agency ownership, Dominic shares how consolidating diverse teams can create unexpected synergies and foster innovation.One of his latest ventures provides unique opportunities for active angel investors or successful entrepreneurs seeking investing opportunities into profitable companies, including dividend-sharing. I made two investments myself and we cover this opportunity on the episode, too.Explore how agencies can leverage their people-centric nature to adapt and thrive in a competitive landscape. Discover the strategic benefits of acquiring complementary businesses and how collaboration among teams enhances service offerings.Key takeaways include:Unit economics of acquiring and scaling agenciesBuilding a diverse portfolio of agencies complementing their servicesThe value of talent density in agency growthStrategies for identifying lucrative acquisition targetsInsights into market trends affecting agency valuationsHow to foster a culture of collaboration across acquired teamsThis conversation is essential for anyone looking to understand the future of agency operations and growth strategies!

How to overcome the digital noise in crowded and oversaturated markets? Discussing agency strategy, performance marketing, omnichannel tips this week with Chris Henrotin, Director of Business Development at Playbook Media, a seasoned expert and former Google executive (one of the first 1,000 hires there), as he shares invaluable insights on navigating product market fit and the evolving landscape of performance marketing.Discover how companies can effectively identify their target audience while avoiding the pitfalls of diminishing returns in ad channels. With a wealth of experience from both Google and startups, Chris discusses the challenges agencies face in differentiating themselves in a competitive market and the importance of reinvesting in brand awareness.Key takeaways include:-Strategies for overcoming diminishing returns in advertising-The critical role of tailored creative for different platforms-Insights on how political campaigns impact marketing dynamics-Effective sales strategies for agencies looking to stand outWhether you’re a B2B leader or an aspiring entrepreneur, this conversation will reshape your understanding of growth strategies in today’s digital marketplace.

Newsletters are the key engine of building a 1st party data pool as a defensive mechanism in the B2B space.Meet Emanuel Cinca - Founder of Stacked Marketer, the leading newsletter network for marketing professionals and readers from companies like Meta, Google, Apple, Shopify, Salesforce, HubSpot, Semrush, TikTok (to name just a few!) Manu and I break down the math behind growing Stacked Marketer, building a loyal audience, their data insights, and the Pro marketing platform.  Emanuel shares:- The importance of data-driven storytelling in marketing and how visual stories make complex insights actionable.- How generational differences (Gen Z, Millennials, Gen X, and Boomers) impact spending habits and how marketers can reach each group through the right platforms (TikTok, email, etc.).- Real examples of how major brands like HubSpot and Shopify use first-party data to optimize campaigns and generate better ROI.- Why newsletters are essential for building first-party data strategies and how B2B companies can use them for lead generation and brand building.

For every founder seeking the path to future exit and investors exploring M&A opportunities and strategic growth deals:We've got you covered with the world's largest marketplace for selling sites and apps.The B2B Growth Hacking Playbook dives into data insights of 450,000+ businesses sold with Blake Hutchison, CEO of Flippa, to uncover how modern B2B organizations are thriving in the ever-evolving digital marketplace. Whether you're looking to buy, sell, or just understand the M&A landscape, this conversation breaks down the power of digital assets and what it takes to succeed.Blake shares:How Flippa’s matching engine connects the right buyers with the right businessesWhy smaller M&A deals ($100k to $5M) are on the rise and what that means for entrepreneursThe growing demand for assets like YouTube channels, newsletters, and AI-based toolsData-driven insights from over 425,000 weekly programmatic matchesWe also dive into how strategic acquisitions are becoming a game changer for businesses looking to grow fast. Whether you’re a startup founder or an established business leader, this will shift how you think about buying and selling digital assets.

Struggling with GA4 for B2B analytics, custom event handling or attributing publishing revenue? The B2B Growth Hacking Playbook digs deep into why Google Analytics 4 falls short for businesses focused on detailed user journeys and event-level analytics.I sat down with Gareth Glaser, CEO of Gamera, to discuss how his company is revolutionizing the way we track, visualize, and act on website data.Garreth walks us through:How Gamera solves the pain points of GA4The power of user journey mapping to improve conversionsWhy personalized experiences based on data are the future of marketingWe also touch on the future of analytics, advertising, and the growing influence of tools like perplexity on content discovery.If you're frustrated with GA4 or simply want better insights for your business, this episode will give you a new perspective on the tools available.

Ever wondered how email courses can transform your B2B growth? Join us in this episode of The B2B Growth Hacking Playbook with Alexander Dimitrov, the brain behind highly converting B2B email courses and the voice behind renowned executive accounts online. We dig into the power of email courses, LinkedIn ghostwriting, and how to create a seamless lead capture experience that turns prospects into loyal clients.Alexander shares actionable insights on:Crafting effective email sequences that nurture and convertLeveraging LinkedIn for maximum B2B impactThe underrated power of thank you pages and personalized emailsWhether you're in SaaS, Fintech, or any B2B sector, these tips are game-changers.If you’re serious about taking your business to the next level, this video is a must-watch. And don’t forget to check out my book, MBA Disrupted, a bestseller in entrepreneurship and the startup category.

B2B podcasts, ROI on video strategy in 2024, and why YouTube is king in the era of autogenerated GPT content: The first episode of The B2B Growth Hacking Playbook featuring Ryan Sullivan, founder of Podcast Principles, the mastermind behind some of the most successful B2B video podcasts on the planet. Ryan has interviewed titans like Chris Walker in his shows, the demand gen king of dark social and tracking attribution through non-obvious channels (link to the episode below).We dive deep into why every B2B should be investing in their own podcast, how authentic content can drive business success, and the secrets to repurposing content for maximum impact. Podcasts are on the rise - and the ROI is clear. That's why I'm finally launching a video podcast here, too.