The BeanCast™ Marketing Podcast

This Week: Farrah Bostic, Rose Cameron, and Saul Colt join Bob to discuss Cannes insights, PlayStation's marketing of GTA VI, consumers on AI data, whether sports fans are done with influencers, plus this week's #FairFailFoul.

This Week: Augie Ray, Ron Tite, and Cyndee Woolley join Bob to discuss EA Sports going programmatic, film marketing's age dilemma, FIFA's sponsorship controls, Target and Isaac Mizrahi, plus this week's #FairFailFoul.

This Week: Augie Ray, Ron Tite, and Cyndee Woolley join Bob to discuss EA Sports going programmatic, film marketing's age dilemma, FIFA's sponsorship controls, Target and Isaac Mizrahi, plus this week's #FairFailFoul.

TOPICS Stripped Down Ads World Cup Ad Trends Google’s AI Summary Liability Ferrari Luce Controversy

This Week: Saul Colt, Jeff Cruz, and Colby Vogt join Bob to discuss stripped down ads, World Cup ad trends, Google's liability for AI mistakes, the Ferrari Luce controversy, plus this week's #FairFailFoul.

TOPICS Google i/o Announcements Hyping the World Cup Why Human Writing Still Wins YouTube Driving AI Recommendations

This Week: Saul Colt and Mitch Joel join Bob to discuss the fallout over Google's I/O announcements, hyping the World Cup, why human writing is still preferred, YouTube driving AI recommendations, plus this week's #FairFailFoul.

TOPICS Why SEO Still Matters Creators Get Upfronts Attention AI’s Regulatory Quagmire Response Time Driving Loyalty

This Week: Duane Forrester and Ted Wright join Bob to discuss why SEO still matters, creators on the mainstage at the upfronts, AI regulation hell, response time affects loyalty, plus this week's #FairFailFoul.

TOPICS Learning from OnlyFans What is Google Now Meta Gets Sassy Unpacking the Apple Settlement

This Week: Tedd Aurelius and Rose Cameron join Bob to discuss a lesson from Only Fans, redefining Google, Meta's unhelpful response, unpacking the Apple settlement, plus this week's #FairFailFoul. 

This Week: Saul Colt, Matt McDermott, and Janell Townsend join Bob to discuss the Walmart Signal, the device brand dilemma, AI will lead to a small agency boon, back-button hackers beware, plus this week's #FairFailFoul.

This Week: Saul Colt, Zontee Hou, and Colby Vogt join Bob to discuss the America 250 tightrope, bad viral stunts, Apple tries to broaden appeal, Instagram allowing links, plus this week's #FairFailFoul.

This Week: Ian Baer and Farrah Bostic join Bob to discuss how Meta's loss is our problem too, governance of agentic buyers, the desire for IRL experiences, ads in games, plus this week's #FairFailFoul.

This Week: Saul Colt, Jerlyn O'Donnell, and Julian Zilberbrand join Bob to discuss The Trade Desk's slide, Meta paying influencers to post on Facebook, Roblox takes its cut, breaking the first rule of e-commerce plus this week's #FairFailFoul.

This Week: Rose Cameron, Lisa Laporte, and Augie Ray join Bob to discuss the problem with prediction marketplaces, Amazon gets a victory, making digital marketing cooler, the end of free YouTube, plus this week's #FairFailFoul.

This Week: Saul Colt, Joseph Jaffe, and Ron Tite join Bob to discuss Gartner's warning against agency AI platforms, over-zealous bots, creators as production partners, X makes some changes, plus this week's #FairFailFoul.

This Week: Saul Colt, Adam Holden-Bache, and Cyndee Woolley join Bob to discuss WPP's latest restructure, the end of white-collar workers, using a competing brand in your ad, why the US loves F1 now, plus this week's #FairFailFoul.  

This Week: Saul Colt, Rand Fishkin, and Mitch Joel join Bob to discuss why AI companies are worried about ads, social's lobbying effort on teen use, what "bot-on-bot" action means for you, consumer don't mind AI creative, plus this week's #FairFailFoul.

This Week: Ian Baer, Farrah Bostic, and Scott Monty join Bob for the show's annual look back at the Super Bowl ad news coverage, with winners and losers, and a ton of AI, plus this week's #FairFailFoul.

This Week: Christopher Barger, Jeff Cruz, and Jonathan Sackett join Bob to discuss how the Super Bowl fits into your plan, continuity vs prediction, LinkedIn's big earnings, Instagram's premier subscription pilot, plus this week's #FairFailFoul.

This Week: Arthur Baker and Saul Colt join Bob to discuss P&G's approach to data mining with AI, understanding AEO vs GEO, abusing your mascot, why the jury's still out on Telly, plus this week's #FairFailFoul.