The Bitcoin Business Podcast

PODCAST · business

The Bitcoin Business Podcast

The home of Bitcoin for business.Hosted by the team at Sovreign, this show explores how forward-thinking companies are using Bitcoin to preserve value, streamline operations, and rethink outdated financial models.We sit down with the leaders building the next generation of Bitcoin-powered businesses—hearing firsthand how they think, what they’ve learned, and how you can replicate the most successful financial strategy in the world.

  1. 61

    The Hidden Link Between POKER and BITCOIN (Psychology of Money)

    In this episode, Brandon Karpeles sits down with Brian Hirschfield (also known as Fundamentals), founder of Magic Internet Math, for a deep dive into the philosophy, mathematics, and psychology of Bitcoin. Brian shares why his true mission is building people up rather than just trying to "End the Fed," and how leaving a 30-year career as an actuary taught him the value of trusting the process.They discuss the fascinating parallels between the 2004 poker boom and early Bitcoin, exploring how bankroll management, risk tolerance, and unshakeable conviction are required to survive in both arenas.In this episode, we cover:Building People over Ending the Fed: Why Brian is focused on upgrading human potential so we are actually ready for a Bitcoin standard.The Poker to Bitcoin Pipeline: How the online poker boom of the 2000s—with its counterparty risks, site cheating, and need for intense conviction—was the perfect training ground for early Bitcoiners.Faith & The Fiat Trap: A discussion on the story of Ruth, taking leaps of faith, and why so many wealthy people are trapped in a fiat prison of their own making.Pure vs. Applied Math: Why viewing mathematics as an art form and learning to "dominate the medium" is crucial for intellectual humility.Rudolf Steiner & The Invisible Realm: How Satoshi Nakamoto successfully built a framework to rigorously prove things in the invisible realm.The Hubris of 'Don't Trust, Verify': Why verifying the protocol is incredibly difficult, and why true verification should be treated as an aspirational goal rather than a weapon.Connect with Brian Hirschfield:Website: magicinternetmath.comYouTube / Podcast: Magic Internet MathNostr / X: @fundamenthalConnect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonX: @sovreignX

  2. 60

    The Bitcoin Supper Club: Fork & Coin

    In this episode, Brandon Karpeles is joined by Foise, the chef behind Fork & Coin and a co-founder of the Chicago Bitcoin Collective. They discuss the journey of building a physical Bitcoin hub in Chicago, taking over a commercial space, and creating a restaurant that bridges the gap between "normie" foodies and hardcore Bitcoiners.They dive into the challenges and triumphs of sourcing ingredients locally using Bitcoin, highlighting the importance of decentralized supply chains and building a true circular economy.In this episode, we cover:The Chicago Bitcoin Collective: How six Bitcoiners came together to purchase a building and build a physical space and restaurant in Chicago.Fork & Coin: Foise’s vision for the restaurant, serving Asian-inspired pub food in an open-kitchen setting, and using the space to naturally introduce Bitcoin to the local community.The Bitcoin Supper Club: Plans for an exclusive, interactive supper club style membership with standing mix-and-mingle dining events.Decentralized Supply Chains: The effort to source quality ingredients using Bitcoin, featuring vendors like Sats Oil, Brass Family Farms, and Rev Hodl.The Circular Economy in Practice: Why businesses need to transact directly in Bitcoin, the goal to use compostable and non-toxic kitchenware, and even how the collective pays their AT&T internet bill in Bitcoin.Connect with Foise, Fork & Coin, & the Chicago Bitcoin Collective:Contact: Chicago Bitcoin Collective / Fork & Coinhttps://www.chicagobitcoincollective.com/https://x.com/ChiBTCollectivehttps://www.forkandcoin.com/Connect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonX: @sovreignX

  3. 59

    Stop Trading Against Your Future Self with Cedric Youngelman

    In this episode, Brandon Karpeles sits down with Cedric Youngelman, host of The Bitcoin Matrix podcast, to discuss the philosophical and economic realities of shifting to a Bitcoin standard. Cedric shares his journey from being a corporate accountant trying to outpace inflation to discovering Bitcoin as the ultimate savings technology that can drain the volatility out of your life.They dive deep into the psychology of adopting Bitcoin, the struggle of passing down generational wealth, and why businesses must shift their focus from the income statement to the balance sheet.In this episode, we cover:Escaping the Fiat Rat Race: How the hidden vectors of inflation—especially in housing, healthcare, and education—make the "American Dream" nearly impossible on a standard corporate salary.The Psychology of Orange-Pilling: Why you shouldn't try to deliver a "knockout punch" when explaining Bitcoin, and why most people feel like they are trading against their future selves.Generational Wealth & Ethos: A discussion on the difficulties of passing down hard money to heirs who might not share the same values or work ethic, referencing the book The Mandibles.Income Statement vs. Balance Sheet: Why holding a deflationary unit of account allows families and businesses to prioritize a strong balance sheet over the constant anxiety of fiat cash flows.The Value for Value Model: A look at the realities of the Fountain app and earning sats versus traditional fiat sponsorships in the podcasting space.Connect with Cedric Youngelman:Podcast: The Bitcoin Matrix (YouTube, Rumble, Apple, Spotify, Fountain)X: @CedYoungelman / @_BitcoinMatrixConnect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonX: @sovreignX

  4. 58

    Why You Need a Personal Server: Privacy, Security, and Start9

    In this episode, Brandon Karpeles sits down with Matt Hill, co-founder of Start9, to discuss the critical transition from centralized cloud computing to sovereign, self-hosted computing. Matt explains why relying on third-party software providers exposes businesses and individuals to privacy invasions, security breaches, and escalating costs.They dive deep into the hardware Start9 is building to create the "sovereign smart home," including their personal servers, a groundbreaking open-source RISC-V router, and upcoming private security cameras.In this episode, we cover:The Hidden Costs of the Cloud: Why outsourcing your software to third parties compromises your privacy, subjects you to arbitrary rules, and leaves your data vulnerable to hacks.Start9's Sovereign Computing Stack: How running a personal server with StartOS allows you to take back control of your digital life and eliminate monthly SaaS subscriptions.The Ultimate Privacy Router: A look at Start9's forthcoming router, built with open-source RISC-V hardware and software to stop ISPs from spying on your home network.The Sovereign Smart Home: Start9's plans to release self-hosted security cameras that allow you to monitor your property without any third party even knowing the camera exists.The War for the Information Grid: Why Internet Service Providers (ISPs) are the ultimate chokepoint, and how mesh networks could eventually build a parallel, decentralized internet.Connect with Matt Hill & Start9:Website: start9.comConnect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonX: @sovreignX

  5. 57

    Merging Oil, Gas, and Bitcoin Mining with O21 Solutions

    In this episode, Brandon Karpeles is joined by Mathieu Agee, founder of o21 Solutions and an energy sector veteran with 20 years of experience at companies like ExxonMobil and AWS. They discuss how o21 Solutions provides "Bitcoin strategy as a service" to oil and gas companies, helping them solve immediate operational problems through mining and preparing their corporate treasuries to survive long-term fiat monetary debasement.In this episode, we cover:Mining as an Optimizing Function: How energy companies are using Bitcoin mining to monetize stranded energy, flared gas, and underutilized manufacturing sites.Countercyclical Commodities: Exploring the fascinating dynamic between elevated oil prices and lower Bitcoin prices, and why energy companies should accumulate BTC now.The Petro-Bitcoin Vision: How nation-states and energy giants could shift to settling physical global trade directly in Bitcoin to bypass traditional financial bottlenecks.The 10-Minute Settlement: Why Bitcoin's rapid, final settlement is vastly superior to the traditional financial system's multi-day delays and reversal risks.Corporate Culture on a Bitcoin Standard: How adopting Bitcoin principles shifts corporate time horizons from quarterly earnings to decades of sustainable value.Wall Street vs. Self-Custody: The dangers of institutional fractional reserve systems and the importance of holding your own keys.Connect with Mathieu Agee & o21 Solutions:Website: o21solutions.comX: @o21SolutionsLinkedIn: https://www.linkedin.com/company/odyssey21-solutions-llc/Connect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonX: @sovreignX

  6. 56

    Bitcoin is Saving Small Farms

    In this episode, Brandon Karpeles speaks with Mark Smith, Co-Founder and CEO of Carbon Country. After spending over a decade in corporate America navigating the political and business landscape for major brands, Mark stepped off the hamster wheel to build a regenerative farm powered by solar energy and secured by Bitcoin.They discuss the broken incentives of industrial fiat agriculture and how combining agrivoltaics (dual-use solar and farming) with Bitcoin mining can allow small farms to become their own banks.In this episode, we cover:• Escaping Corporate Life: Mark’s journey from international government affairs and corporate America to realizing the "golden handcuffs" were just a cage.• Agrivoltaics & Dual-Use Farming: How Carbon Country uses solar panels in tandem with regenerative agriculture to maximize the utility of the land and keep farms profitable.• Community Solar & Microgrids: Why decentralizing the power grid can provide cheap, renewable energy to local and low-income communities.• Farms as Their Own Banks: How Carbon Country uses excess energy to mine Bitcoin, generating digital assets that replace traditional fiat lenders for working capital loans.• The Center for Small Farm Resilience: Mark's new 501(c)(3) designed to help other small farms under 100 acres replicate this self-sustaining blueprint.• Investing in the Future: How individuals can participate and invest in Carbon Country’s solar expansion through Climatize.Connect with Mark Smith & Carbon Country:• Website: carboncountry.us• Investment Platform: Climatize (Search Carbon Country)Connect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonX: @sovreignX

  7. 55

    The Problem with HODL Dogma and Why We Must Spend Bitcoin

    In this episode, Brandon Karpeles sits down with Nostr legend and creative mind Avi Burra, host of Plug Chain Radio and creator of the Finding Home travel show. Avi shares his recent realization that creating artistic and philosophical content exclusively for the hardcore Bitcoin echo chamber might be a massive product-market fit error.They dive deep into the creator economy, the pitfalls of Bitcoin-themed art, and why the "HODL at all costs" mentality has morphed from a helpful meme into a damaging dogma that holds back Bitcoin's path to becoming a true unit of account.In this episode, we cover:The Bitcoin Content Trap: Why Avi is scaling back his Bitcoin-specific content and choosing to write his next book under a pseudonym for a broader audience.Fiat Brutalism in Art: Why forcing a "Bitcoin message" into art often ruins it, and the importance of supporting pure aesthetic beauty.The HODL Dogma: How the culture of never spending your Bitcoin is actually preventing it from becoming a true medium of exchange and unit of account.Personal Finance Fallacies: Why many Bitcoiners make poor financial decisions, such as refusing to take out a mortgage based on ethical purity tests.Alternative History & Architecture: A fascinating detour into the Gilded Age, Tartaria, and the impossibly grand architecture of the old world.Connect with Avi Burra:Nostr: Avi BurraPodcast: Plug Chain RadioShow: Finding HomeBooks: 24 and July 18Connect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonX: @sovreignX

  8. 54

    The 'Bit-Life Crisis' Explained | Source Node

    In this episode, Brandon Karpeles sits down with Maxx, widely known on Nostr as Source Node, to discuss his journey from corporate automotive sales to becoming the newest member of the Sovreign team. This episode takes a highly esoteric turn, venturing beyond traditional Bitcoin topics into philosophy, spirituality, and alternative history.Maxx shares why he walked away from the fiat corporate world in 2020 to focus on his health, and how taking responsibility for his own well-being fundamentally shifted his worldview.In this episode, we cover:Escaping the Fiat Matrix: Why Maxx left a lucrative career in sales, the realization that fiat business is fundamentally extractive, and how Bitcoin offers a path to providing true value.Bitcoin vs. Crypto Tokenization: Why Wall Street's current obsession with "tokenizing the stock market" on blockchains is a massive waste of time and basically 10 years behind true Bitcoiners.Psychedelics & Bitcoin: Maxx discusses his "Holotropic Renaissance" lecture series, the importance of responsible psychedelic use, and his experience speaking on the topic at the Bitcoin Conference.Alternative History & Aesthetics: A dive into Graham Hancock, Tartaria, the "donut earth" theory, and why cheap fiat architecture (like strip malls) is actively demoralizing society.The "Accumulation Apex": Exploring the "Bit-life crisis" — the psychological shift that happens when Bitcoiners stop focusing solely on stacking SATs and start searching for deeper meaning and ways to support the network.Connect with Source Node:Website: sourcenode.xyzNostr: @sourcenodeConnect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonX: @sovreignX

  9. 53

    The Reality of the Circular Economy

    In this episode, Brandon sits down with Rev Hodl, a homesteader who left the Los Angeles post-production industry to build true sovereignty in southwest Michigan. They discuss how Rev integrates Bitcoin into his homesteading to align with the permaculture ethic of non-extraction, and how local communities are building resilient networks.Rev breaks down the concept of the "Mesh Citadel"—a decentralized network of local economies cooperating together—and how anyone can start participating in the circular economy today.In this episode, we cover:Homesteading & Sovereignty: Why Rev traded his LA apartment for a 20-acre farm to secure his own food, water, and power production.The Mesh Citadel: How local Bitcoin meetups are forming interconnected, decentralized economies to bypass the fiat system.Earning Non-KYC Bitcoin: Why bringing goods—like maple syrup or coffee—to your local meetup is the best way to stack non-KYC SATs.Nostr Commerce: How the Nostr protocol acts as a digital Bitcoin meetup, allowing producers to sell everything from cannabis seeds to beef tallow directly for Bitcoin.The Unit of Account Dilemma: The ongoing challenge of pricing physical goods in Bitcoin while operating in a dollar-denominated world.Finding Your Passion: Why getting a "Bitcoin job" isn't the answer if you hate the work, and how to monetize your true hobbies for SATs instead.Connect with Rev Hodl:Nostr: Rev Ho (Search "Rev Ho" to find him)Podcast: Local Bitcoiners (Co-hosted with Reid)Connect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonX: @sovreignX

  10. 52

    Fixing the Broken Healthcare System, with Bitcoin

    In this episode, Brandon sits down with Stu Lackey and Jon Gordon, founders of Sound HSA, to discuss the intersection of sound money and sound health. They explore how the traditional $5 trillion U.S. healthcare system is burdened by administrative bloat and misaligned incentives, and how Bitcoin offers a path forward. Stu and Jon break down the massive benefits of the Health Savings Account (HSA) and how their company is finally allowing individuals to save real Bitcoin in a triple-tax advantaged vehicle.In this episode, we cover:The Triple-Tax Advantage: Why the HSA is the ultimate savings vehicle—allowing for tax-free contributions, tax-free growth, and tax-free withdrawals for medical expenses.Real Bitcoin Custody: How Sound HSA bypasses paper ETFs and allows users to hold actual Bitcoin in their health savings accounts.Direct Primary Care (DPC): How independent doctors are bypassing insurance companies to offer better care, transparent pricing, and even cash or Bitcoin discounts.Medical Sovereignty and Nostr: The massive potential for using open-source protocols like Nostr to secure personal health records and regain medical privacy.The Move-to-Earn App: Sound HSA's lightning-integrated mobile app that rewards users with SATs for walking and staying healthy.The Bitcoin Physicians Network: A new non-profit society aimed at connecting medical professionals who advocate for Bitcoin and sound health policies.Connect with Stu Lackey & Jon Gordon:Website: soundhsa.comStu Lackey Linkedin: https://www.linkedin.com/in/stuart-lackey-ms-hci-34105a13/Jon Gordon on X / LinkedIn: @TheBitcoinYogiBitcoin Physicians Network: bitcoinphysiciansnetwork.orgConnect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonX: @sovreignX

  11. 51

    The TRUTH About Gen Z's Financial Future

    In this episode, Brandon sits down with Halston Valencia, a marketer at Bitcoin Well, to discuss the growing crisis of financial nihilism among Gen Z and how Bitcoin offers a viable escape route from the fiat matrix.Halston shares her journey of grinding through three jobs while studying at USC, the realization that traditional economics courses weren't teaching the truth about money, and how reading Lyn Alden's Broken Money completely changed the trajectory of her life and career.In this episode, we cover:Gen Z Financial Nihilism: Why an entire generation feels like they can't afford to get married, buy a house, or start a family.The Broken Education System: How universities fail to teach students about the realities of the fiat monetary system and the Cantillon effect.The Orange Pill Moment: How a secretly recommended book from a professor led Halston to liquidate her traditional portfolio and go all-in on Bitcoin.Opting Out of the Game: The importance of taking personal responsibility, practicing self-custody, and rejecting the victim mindset pushed by fiat culture.Working in Bitcoin: Halston’s transition from a burned-out college student to finding mission-driven work in the Bitcoin space.Connect with Halston ValenciaX: @halstonvalenciaLinkedIn: Halston ValenciaConnect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonSocials: Search "Sovreign" (S-O-V-R-E-I-G-N)

  12. 50

    Matt Hougan on the Great Wealth Transfer

    In this episode, Brandon sits down with Matt Hougan, Chief Investment Officer at Bitwise, to explore the rapidly changing landscape of institutional Bitcoin adoption. Matt shares his frontline experience pitching Bitcoin to wealth advisors, family offices, and institutions, shedding light on why traditional finance has historically been so slow to adopt the asset.In this episode, we cover:Institutional Adoption: Why it takes an average of eight quarterly meetings for a financial advisor to finally allocate to Bitcoin.The Generational Shift: How the aging of early Bitcoin adopters and the demographic turnover in finance are paving the way for mainstream acceptance.Escaping Fiat: How the COVID-19 money printing and ongoing fiat debasement forced traditional investors to look for an alternative store of value.Operation Chokepoint: The disturbing trend of de-banking, including Jack Mallers' recent experience, and why it highlights the necessity of a neutral, non-political monetary network.Corporate Treasuries: The growing trend of companies like MicroStrategy and Steak and Shake adopting Bitcoin on their balance sheets and why this is just the beginning.Connect with Matt HouganX: @Matt_HouganBitwise CIO Memo: https://www.bitwiseinvestments.com/cio-memoConnect with Brandon & Sovreign:Website: sovreign.ioLinkedIn: Brandon KarpelesNostr: @plebiAnonSocials: Search "Sovreign" (S-O-V-R-E-I-G-N)

  13. 49

    Cannabis, Consciousness, and Bitcoin

    In this mind-bending episode, Brandon is joined by Eric V Stacks (co-host of the What is Money show) to discuss the intersection of Bitcoin, quantum physics, and spiritual reality.Eric shares his fascinating 17-year journey of growing cannabis in Humboldt County, California, navigating the brutal regulatory environment, and ultimately selling his farm when he realized Bitcoin was the ultimate cheat code to reality.In this episode, we cover:The "AB" Era: Why Eric believes Bitcoin fundamentally changed the rules of our reality and updated the "simulation" (After Bitcoin vs. Before Bitcoin).Defunding the Matrix: Why the best way to fight a corrupt system isn't with anger, but by withdrawing your energy, attention, and capital.From Cannabis to Coin: The harsh realities of the legalized cannabis market, the Cantillon effect, and why Eric went all-in on Bitcoin in 2017.Old World Architecture: A deep dive into Tartaria, mud floods, cathedrals, and the lost technologies of our past.The Metaphysical Properties of Money: Parallels between Christianity, consciousness, and the immutable mathematical truth of the Bitcoin network.Market Chaos: Navigating macroeconomic uncertainty, timeline shifts, and why you should let go of "fiat-denominated" goals.This conversation goes deep into the spiritual, philosophical, and practical realities of living on a Bitcoin standard.Connect with Eric V StacksX: @ericvstacksPodcast: What is Money ShowWant Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: Brandon KarpelesNostr: @plebiAnonConnect with SovreignLinkedIn: SovreignX: @sovreignX

  14. 48

    This Hot Tub Mines Bitcoin (Seriously)

    In this episode, Brandon sits down with Michael Diederich, the owner of Snorkel Hot Tubs, to discuss his transition from a corporate career at Microsoft to running a physical business rooted in craftsmanship and Bitcoin.Michael shares the story of how he found Snorkel (a company founded in 1979), why he cashed out his retirement to buy it, and how he is slowly transforming a legacy brand into a Bitcoin-native business.In this episode, we cover:The "Snorkel" Story: How a wood-fired hot tub company from 1979 became a cult classic (and was featured on Hot Tub Time Machine).Escaping the Matrix: Why Michael left a comfortable job at Microsoft to find something "real."Bitcoin Integration: How he is modernizing a business that was stuck in the 90s, from updating the ERP to accepting Bitcoin payments.Mining for Heat: The fascinating project to heat Snorkel tubs with Bitcoin miners (partnering with Dane Soja from Hashrate House).The Nostr Connection: How Michael found his tribe on Nostr and why it’s the best place for Bitcoin businesses.The "Wood, Water, and a Match" Philosophy: Why simple, off-grid luxury appeals to the Bitcoin ethos.Whether you are interested in entrepreneurship, Bitcoin mining applications, or just want to know how to heat a hot tub without electricity, this episode is for you.Connect with Michael & SnorkelWebsite: snorkel.comNostr: Snorkel (Search "Snorkel")Email: [email protected] Hot Tub Waitlist: takemysats.com/snorkelSponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: Brandon KarpelesNostr: @plebiAnonConnect with SovreignLinkedIn: SovreignX: @sovreignX

  15. 47

    Escaping the Matrix with Jeff Booth

    In this profound episode, Jeff Booth, author of The Price of Tomorrow and Founding Partner at Ego Death Capital, joins Brandon to discuss the psychological and economic shift required to live on a Bitcoin standard.Jeff challenges the very foundation of our economic reality, explaining why deflation is the natural state of the free market and why the current inflationary system is a "matrix" designed to steal your time.In this episode, we cover:The "Natural State" of Markets: Why prices should fall to the marginal cost of production, and why they don't in a fiat world.The Jeff Booth AI Agent: Jeff reveals he launched an AI version of himself on Twitter/X to handle the "chaos," while he moves his real time to Nostr and high-value relationships.Escaping the Matrix: Why waking up to the truth of the system feels like a betrayal of your past self—and why most people refuse to do it.Ego Death: Why you must kill your ego to see the truth, and how this philosophy drives his venture capital firm.Value vs. Rent-Seeking: The difference between extracting value (fiat mindset) and creating value (Bitcoin mindset).The "Climate" Question: Jeff revisits the energy chapter of his book and admits where his thinking has evolved (and got more "tinfoil hat").This is not just a conversation about money; it is a conversation about truth, responsibility, and the meaning of a life well-lived.Connect with Jeff BoothNostr: Jeff Booth on Primal (Note: Search "Jeff Booth" on your client)Website: jeffreybooth.comVC Firm: egodeath.capitalWant Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: Brandon KarpelesNostr: @plebiAnonConnect with SovreignLinkedIn: SovreignX: @sovreignX

  16. 46

    Sam Callahan: Why Bitcoin is Winning

    The world is waking up to the reality of broken money. In this episode, Brandon Karpeles sits down with Sam Callahan, Director of Strategy and Research at Orange BTC (OranjeBTC), to discuss how they are bringing a Bitcoin treasury strategy to Latin America.Sam shares his unique journey from working in professional sports science (helping athletes like Derrick Rose avoid injury) to diagnosing the "injuries" in our monetary system. He breaks down:The "Orange BTC" Mission: How his new company is acting as a "MicroStrategy for Latin America" to give institutions access to Bitcoin.The "Illusion of Wealth": Why your house and stocks going up might just mean your money is going down.The 60/40 Problem: Why bonds and stocks are moving together, and why investors desperately need a new uncorrelated asset (hint: it's Bitcoin).Central Bank Dilemma: Why central banks are trapped and why they fear Bitcoin (but might eventually have to buy it).The "Volatility" Myth: Why volatility isn't risk—it's just the price of admission for superior returns.Brazil's Crypto Landscape: Why a country with high stablecoin adoption is ripe for a Bitcoin revolution.The "Mitochondria" Glasses: A brief detour into bio-hacking and how amber glasses help Sam (and Brandon) sleep better.This episode is a deep dive into the intersection of macroeconomics, institutional adoption, and the moral imperative of fixing the money.Connect with Sam & Orange BTCX: @samcallahWebsite: https://www.oranjebtc.com/Sponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  17. 45

    Natalie Brunell: Leaving the Fiat Matrix

    We are living in a system that is rigged against the average person. In this episode, Brandon Karpeles sits down with Natalie Brunell, host of Coin Stories and author of the new book Bitcoin Is for Everyone.Natalie shares her powerful personal story of emigrating from Poland, watching her family struggle in a new country, and realizing that the American Dream is slipping away due to a broken monetary system. She breaks down:The Immigrant Experience: How her family’s escape from communism shaped her views on money, scarcity, and freedom.The "Fiat Matrix": Why inflation isn't a natural phenomenon but a policy choice that benefits the few at the expense of the many.The "Suicidal Empathy" Trap: Why government welfare programs often trap people in dependency rather than empowering them.The Energy FUD: Why energy is the "currency of the universe" and why Bitcoin's energy usage is a feature, not a bug.Faith & Bitcoin: How discovering Bitcoin brought her back to her faith and why she believes the two are deeply connected.The "Food Bank" Crisis: The shocking reality of tens of millions of people relying on food aid in the richest country on earth.Why "Bitcoin Is for Everyone": Her mission to bridge the gap and explain Bitcoin not just to investors, but to the people who need it most.This episode is a heartfelt exploration of the human side of Bitcoin—how it restores dignity, hope, and the opportunity for a better future.Connect with Natalie & Her WorkX: @natbrunellInstagram: @nataliebrunellBook: Bitcoin Is for Everyone (Available on Amazon & Barnes and Noble)Podcast: Coin StoriesSponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  18. 44

    Grant Cardone: Why Real Estate Needs Bitcoin

    Real estate is the oldest asset class in the world. Bitcoin is the newest. What happens when you combine them? In this explosive episode, Brandon Karpeles sits down with Grant Cardone, the 10X mogul, real estate tycoon, and sales expert, to discuss his groundbreaking strategy to merge physical property with digital scarcity.Grant explains why the traditional banking system is broken and why he believes he has found a "super asset" strategy. He breaks down:The "Proof of Work" Mentality: Why he believes you must prove a concept before raising money (unlike Silicon Valley startups).The $235 Million Deal: How he bought a building from Blackstone out of bankruptcy in 10 days by using his own cash and raising funds directly from his audience.The Bitcoin Strategy: How he stacks Bitcoin on top of real estate deals to create a "hybrid" asset that offers both cash flow and massive upside.Why You Can't "Save" Money: Why saving in fiat currency is impossible and effectively a scam due to inflation.The "Price vs. Discount" Lesson: How he revolutionized auto sales by just giving people the price upfront to remove anxiety.Disrupting the REIT Industry: His plan to attack the $4 trillion REIT market by offering a better model that doesn't force distributions but reinvests in Bitcoin.The Fannie & Freddie Pitch: His vision for 2028 where he borrows against both his real estate and his Bitcoin collateral for lower rates.The "Gateway Drug": How real estate deals are onboarding thousands of new people into Bitcoin who would never buy it on an exchange.Why Elon Musk Might Be Right: Grant's existential reflection on whether he should have been willing to lose money to grow faster like Tesla.The Future of Boca Raton: His plans to turn a hotel and golf course into a "10X Bitcoin Hotel".This episode is a masterclass in sales, conviction, and how to think big about the future of wealth preservation.Connect with Grant & Cardone CapitalWebsite: Cardone CapitalX: @GrantCardoneInstagram: @grantcardoneYouTube: Grant CardoneLinkedIn: Grant CardoneSponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  19. 43

    Wall Street Legend, Scaramucci, Pivots to Bitcoin

    Wall Street hates change. They like fees, bureaucracy, and the status quo. In this episode, Brandon Karpeles sits down with Anthony Scaramucci, founder of SkyBridge Capital and author of The Little Book of Bitcoin, to discuss why the traditional financial system is fighting so hard against the inevitable future of money.Anthony shares his personal journey from being a Bitcoin skeptic ("I don't understand it and I don't care") to becoming one of its most vocal institutional advocates. He breaks down:Why Wall Street naturally resists technological disruption (The Pacific Bell vs. Yahoo analogy)The "Drunk Driving" of Central Bankers: How reckless monetary policy is destroying the middle classWhy his parents' house, bought for $16k in 1962, proves the dollar is brokenThe difference between "Legendary" and being a "Legendary Outsider"Why Jamie Dimon and Warren Buffett are wrong (and why their resentment is growing)The Fourth Turning: Why we are in a generational shift that demands new institutionsHis "aspirational" view on whether regulatory crackdowns can stop BitcoinWhy turning your back on the future is a "recipe for ruin"The "Stagecoach" analogy: Why money needs to move as fast as informationThis episode is a candid look at the intersection of traditional finance and the digital frontier, from a man who has walked the line between both worlds.Connect with Anthony & SkyBridgeX: https://x.com/ScaramucciYouTube: https://www.youtube.com/@therealanthonyscaramucciInstagram: https://instagram.com/scaramucciBook: The Little Book of BitcoinSponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  20. 42

    Italian Olive Oil on a Bitcoin Standard

    What happens when you run out of fiat to buy Bitcoin? You start selling your value directly for sats. In this episode, Brandon Karpeles sits down with Alessandro, the founder of Sat’s Oil, to discuss his journey from the high-end Italian hospitality industry to becoming a Bitcoin-only merchant.Alessandro shares a live tasting of his family's extra virgin olive oil and explains why quality products and hard money go hand-in-hand. He breaks down:His background in Michelin-star restaurants and why he left the industryThe "Meritocracy" problem in traditional European jobsHow he ran out of savings to buy Bitcoin—and decided to earn it insteadThe Live Taste Test: Why real olive oil should be spicy and cloudyWhy Bitcoiners are the most discerning customers in the worldThe "Digital Cash" realization: Final settlement vs. credit promisesHow he successfully orange-pilled his shipping courier to accept BitcoinThe strategy of asking every merchant if they take Bitcoin (planting the seed)The difference between Italian coffee culture and American marketingWhy the "Circular Economy" is the only way to escape the fiat trapThis episode is a delicious dive into the practical application of Bitcoin commerce, the pursuit of quality, and why the best products are increasingly being gated behind sound money.Connect with Alessandro & Sat’s OilSat’s Oil: Sat’s Oil on XAlessandro on Nostr: Sat’s OilSponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  21. 41

    Stop Playing Fiat Games, Start Winning

    The year 2025 has been a transformative one for Sovereign. In this special internal roundtable episode, host Brandon Karpeles is joined by the Sovereign "brain trust": Jeff Newman (Chief Revenue Officer) and John Balkam (Chief Marketing Officer).Together, they reflect on the pivot from a content-focused startup to a full-service Bitcoin business consultancy, and map out the vision for 2026. They break down:The Pivot: How Sovereign restructured in 2025 to focus on direct sales and solving real business problemsWhy "Crypto" is a Hard No: The importance of being Bitcoin-only and "firing" customers who want to play with altcoinsThe "Digital Transformation" Analogy: Why adopting Bitcoin today is exactly like adopting the internet in 2000—adapt or dieThe Employee Benefit: How paying employees in Bitcoin (or educating them on it) creates loyalty and protects their purchasing powerSelf-Custody for Businesses: Why you can't rely on banks (remember SVB?) and the practical benefits of instant, 24/7 settlementThe 2026 Roadmap: Expanding beyond the echo chamber to general industry conferences and helping normal businesses discover BitcoinOutsourced Orange Pilling: How Sovereign acts as the professional Bitcoin consultant for your skeptical family or business partnersThis episode is a look under the hood of a Bitcoin company and a call to action for every business owner: The time to get off zero is now.Connect with the Sovereign TeamWebsite: https://sovreign.ioJeff Newman on X: @btyncJohn Balkam on X: @johnbalkamSponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  22. 40

    Armani Cotton on Cypherpunk Studio, NBA Culture, and Bitcoin Branding

    Bitcoin has the best engineering in the world, but does it have the best storytelling? In this episode, Brandon Karpeles sits down with Armani Cotton, professional basketball player, former VP at Swan, and founder of Cypherpunk Studio.Armani argues that "number go up" isn't enough to capture the world—we need to build worlds, culture, and experiences that people want to step into. He breaks down:His unique background: From Yale Neuropsychology to Pro Basketball to BitcoinWhy he founded Cypherpunk Studio to be the creative partner for serious Bitcoin companiesThe Clutch Sports Story: Teaching financial literacy to the next generation of NBA starsHow the Cleveland Cavaliers used Bitcoin culture to expand their brand in BrazilWhy "Convincing" people is weak, but demonstrating "Conviction" is unstoppable (The Michael Saylor effect)Why the Silk Road story resonated because of freedom, not drugsWhy Bitcoin is an "open source game" just like basketballHow to bridge the gap between "Lanyard Land" conferences and real-world cultural experiencesWhy he follows rules only based on consequences (The NYC mentality)The 2026 vision for experiential Bitcoin marketingThis episode is a masterclass on branding, human psychology, and why the next wave of Bitcoin adoption will be driven by culture, not just charts.Connect with Armani & Cypherpunk StudioEmail: [email protected]: https://armanicotton.comLinkedIn: Armani CottonSponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  23. 39

    Why Decentralized Commerce Is the Next Bitcoin Frontier

    Online shopping has become a nightmare of drop-shipped trash, censorship, and endless scrolling through sponsored junk. In this episode, Brandon Karpeles sits down with Eric FJ, founder of Conduit and a key builder in the decentralized marketplace movement on Nostr.Eric explains why the "Legacy" models of Amazon and Shopify are failing consumers and merchants alike, and how NIP-99 is building a permissionless, high-quality alternative. He breaks down:What NIP-99 is and how it acts as "Craigslist with superpowers"Why Amazon is a "honeypot" for censorship and low-quality goodsThe concept of "Skin in the Game" for shoppers and why returns culture is unsustainableHow Conduit and other marketplaces (Plebeian, Shopstr) are achieving interoperabilityWhy he refuses to launch products before they are "real"The "High Velocity Trash Economy" vs. high-quality sovereign goods (feat. Oshi Butter & Soap Miner)Why Nostr provides the social layer that Bitcoin was missingThe "Judo Strategy": How to align with anti-monopolists and environmentalists instead of just "burning it all down"The massive challenge of decentralized logistics and shippingWhy "Zombie Companies" like OpenAI are being kept alive by the money printerThis episode is a blueprint for how we move from passive consumerism to active, sovereign trade—and why buying better products is the ultimate red pill.Connect with Eric & ConduitConduit: https://conduit.marketEric on Nostr: [Check Conduit.market for pubkey]Sponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  24. 38

    Bitcoin, Homesteading, and Local Sovereignty with Ink Blot Farm

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles sits down with Auggie, founder of Ink Blot Farm — a regenerative homesteader producing lamb, pork, lard, honey, deodorant, and other hyper-local goods for Bitcoin.Auggie’s journey represents the growing movement of farmers and small producers who are using Bitcoin to rebuild local economies, strengthen community food systems, and disconnect from industrial agriculture. What started as a homestead has grown into a fully circular, Bitcoin-powered business serving families across Missouri and a growing network of Bitcoiners nationwide.They dig into:How homesteading naturally aligns with Bitcoin incentivesWhy local producers are choosing sats over dollarsBuilding circular economies through meetups and peer-to-peer tradeWhy industrial food has failed consumers and communitiesCreating hyper-local products from regenerative inputsThe power of community in rural life vs. urban anonymityWhy Bitcoiners should buy from Bitcoin producersThe role of Nostr and meetups in growing local economiesWhy open-sourcing recipes makes the entire ecosystem strongerAuggie’s story is a powerful example of what happens when sovereignty, land stewardship, and Bitcoin come together. If you’re curious about localism, food independence, or how Bitcoin is transforming real-world small businesses, this episode brings all of it home.Connect with Auggie:Nostr: @au9913Ink Blot FarmsBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  25. 37

    Bitcoin as The Middle Path with Marty Bent

    The banking industry is waking up to the threat of Bitcoin—and they are fighting back. In this episode, Brandon Karpeles sits down with Marty Bent, founder of TFTC, host of Rabbit Hole Recap, and partner at Ten31, to discuss the state of the media, the "crypto" distraction, and the silent war banks are waging against Bitcoin companies.Marty shares his journey from a disillusioned finance analyst to building a Bitcoin media empire. He breaks down:How he went from unemployed in NYC to launching TFTC and working at Barstool Sports The early days of Lightning Network paywalls and why they failed in 2019 Why the "Crypto" industry is effectively a DDoS attack on Bitcoin’s progressThe "Eternal September" of explaining why Bitcoin cannot scale on the base layer The JP Morgan vs. MicroStrategy theory: Did the bank change margin requirements to hurt Michael Saylor? Why banks are terrified of MicroStrategy and Tether offering yield on assets Why Bitcoin offers the only "Middle Path" between socialism and fascism The moral duty Bitcoiners have to mentor others and delineate from scammers Why merchant adoption is an unstoppable "tidal wave" despite the friction The ultimate Chicago debate: Portillo’s vs. Mr. Beef This episode is a masterclass on navigating the noise of the "crypto" casino, understanding the adversarial thinking of legacy banks, and why fixing the money is the only way to fix the world.Connect with Marty & TFTCTFTC: https://tftc.io Rabbit Hole Recap: https://tftc.io/podcasts/rabbit-hole-recap Marty on X: https://twitter.com/MartyBent Sponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  26. 36

    Stephen Cole on Castle, Bitcoin Treasuries, and Fixing Business Money

    Bitcoin isn’t just a hedge anymore—it’s becoming a foundational tool for businesses trying to survive inflation, rising costs, and a broken monetary system. In this episode, Brandon Karpeles sits down with Stephen Cole, long-time Bitcoiner, investor, community builder, and now co-founder & CEO of Castle, a Bitcoin treasury platform built specifically for businesses.Stephen brings decades of experience across Silicon Valley, startups, and Bitcoin. He breaks down:How he went from Silicon Valley engineer to Bitcoin educator and venture investorWhy businesses are suffering under the current monetary systemWhy merchant adoption has been painfully hard for a decadeWhy store of value first is the correct Bitcoin adoption sequenceHow Castle lets businesses automatically convert a percentage of revenue into BitcoinWhy small businesses are being crushed—and how Bitcoin levels the playing fieldThe connection between Bitcoin, inflation, U.S. manufacturing, and American prosperityWhy Bitcoin is actually more American than the modern U.S. dollarWhat early Bitcoin adoption looked like in 2013—and why business adoption in 2025 feels the same wayHow companies from restaurants to law firms are already quietly stacking sats through CastleThis episode is a deep, practical, and philosophical discussion about broken money, American industry, long-term business health, and why Bitcoin is rapidly shifting from “weird fringe idea” to “standard treasury practice.”Castle is building one of the most important tools in the Bitcoin business ecosystem—and Stephen explains exactly why.Connect with Stephen & CastleCastle: https://savewithcastle.comStephen on X: https://twitter.com/sthencBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  27. 35

    How Polaris Payments Helps Merchants Escape Fiat

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles sits down with Jason Keil, founder of Polaris Payments and Bitcoin Payments Advisor, to break down the real problems merchants face inside the legacy payments industry.After 15 years in merchant services, Jason has seen it all — the fraud, the fees, the fax-based chargebacks (yes, still happening in 2025), and the constant stress merchants endure from an industry designed to benefit banks, not business owners.Jason explains how discovering Bitcoin completely changed his business and personal life. He shifted Polaris onto a full Bitcoin standard, now helping merchants accept Bitcoin for real goods and services, remove chargeback risk, and instantly settle payments without intermediaries.They dig into:Why chargebacks are destroying small businessesHow inflation, not competition, is the real threat to merchantsThe insanity of banks still requiring fax machines for disputesWhy Bitcoin is the most conservative financial tool merchants can adoptHow Jason moved from real estate investing to living fully on BitcoinWhat business owners are actually looking for when it comes to Bitcoin paymentsHow Bitcoin Payments Advisor is helping companies make the transitionJason’s story highlights why Bitcoin isn’t speculative — it’s survival for the modern small business.Connect with Jason on X: https://twitter.com/JasonKeilPolaris Payments: https://polarispayments.comBitcoin Payments Advisor: https://bitcoinpaymentsadvisor.comBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  28. 34

    Turning Energy Into Money While Heating Your Home: Inside Exergy

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles sits down with Tyler Stevens, founder of Exergy, a company transforming Bitcoin miners into efficient heating systems for homes and businesses.Tyler’s journey from Lockheed Martin aerospace engineer to Bitcoin entrepreneur is a testament to how innovation meets sovereignty. After realizing that Bitcoin miners convert nearly 100% of electricity into heat, Tyler began exploring how to reuse that thermal energy — and Exergy was born.They discuss:How Exergy turns Bitcoin miners into smart home heating systemsWhy he walked away from a defense contractor job to build in BitcoinThe potential for mining-based radiant floors, boilers, and even water heatersHow the “Heat Punk Summit” is bringing together the Bitcoin and HVAC worldsThe vision of a “sovereign smart home” powered by honest moneyHow Bitcoin heating can immediately reduce costs for homeowners and businessesTyler also shares the practical challenges — from hardware control to building code compliance — and how Exergy is solving them through open-source software and collaboration with tradespeople.If you’re curious about Bitcoin’s real-world applications or how to turn wasted energy into income, this episode will change how you see mining forever.Visit Exergy: https://exergyheat.comFollow Tyler on X: https://twitter.com/TylerKStevensBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  29. 33

    Capital B Advisory and the Future of Bitcoin Finance

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles sits down with Scott Marmoll, founder of Capital B Advisory and former Vice President at Cantor Fitzgerald, to discuss how Bitcoin is transforming corporate finance, debt markets, and the way business owners think about value.Scott shares his journey from M&A and private equity to launching Capital B Advisory—a Bitcoin-native advisory firm serving businesses ready to build, borrow, and sell on a Bitcoin standard. Together, Brandon and Scott unpack the “hero’s journey” of a Bitcoin business owner—from stacking sats on the balance sheet to leveraging fiat responsibly, and ultimately revaluing their enterprise in hard money terms.They dig into:Why traditional valuation metrics are broken in a Bitcoin worldHow Bitcoin-backed lending could reshape private credit marketsThe risks and rewards of leverage on a Bitcoin standardLessons from the “treasury company” craze and how to avoid itThe ethical responsibility of Bitcoin financial professionalsScott also explains why he founded Capital B Advisory to serve founders and operators who want real guidance—not financial alchemy—and how Sovreign and Capital B are helping businesses ethically navigate this next frontier in finance.If you’re a business owner, investor, or CFO curious about Bitcoin’s role in corporate strategy, this episode is an essential listen.Connect with Scott Marmoll: https://www.linkedin.com/in/scott-m-1720012b7/Capital B Advisory: https://capitalbadvisory.comBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  30. 32

    Sats 4 Snacks: Real Food, Real Money

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles sits down with Josh, founder of Sats4Snacks.com, to talk about how he turned a simple idea—freeze-drying fruit—into a fully Bitcoin-native business.From discovering Bitcoin through Podcasting 2.0 to accepting payments via BTC Pay Server, Josh’s journey represents what it looks like to build a parallel economy where value exchange happens peer-to-peer, without banks or middlemen.They dig into:How Bitcoin changes incentives for small business ownersWhy “fix the money, fix the food” isn’t just a slogan—it’s a strategyThe role of open-source tools like BTC Pay Server and Nostr in empowering buildersWhat it takes to ship, sell, and scale a Bitcoin-only food businessHow Bitcoin restores integrity to food and finance alikeJosh’s story is proof that entrepreneurship on a Bitcoin standard isn’t about speculation—it’s about creating real products, solving real problems, and serving real people.Visit Sats 4 Snacks: https://sats4snacks.comFollow Josh on Nostr: Sats4SnacksBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  31. 31

    From Garage to Global: The Story of CryptoCloaks

    In this episode of The Bitcoin Business Podcast, host Brandon Karpeles sits down with Rick, co-founder of CryptoCloaks, a Bitcoin hardware company that started as a small 3D printing project and grew into one of the most recognized names in Bitcoin manufacturing.Rick shares how a passion for tinkering and problem-solving turned into a full-time business serving Bitcoiners worldwide. What began as printing node cases and hardware mounts quickly evolved into designing and producing high-quality, functional Bitcoin tools built entirely in-house.They discuss:How CryptoCloaks grew from a garage startup into a full-fledged businessThe challenges of scaling physical Bitcoin products without outside fundingWhy freedom, self-custody, and quality are at the heart of their workHow Bitcoin businesses succeed by focusing on value, not hypeThe importance of independence in Bitcoin manufacturingRick’s story embodies the Bitcoin ethos—building real things, solving real problems, and keeping it all sovereign.CryptoCloaks: https://cryptocloaks.comFollow Rick on X: https://x.com/cryptocloaksBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  32. 30

    Our CEO Brandon on the Robin Seyr Podcast

    Brandon Karpeles discusses the importance of Bitcoin awareness, personal health experiences, and the connection between mindset and health. He emphasizes the value of health and time over Bitcoin, shares insights on generational wealth and its potential with Bitcoin, and explores the role of Bitcoin in business.Bitcoin is smaller than you might think. Health and time are more valuable than Bitcoin itself. Personal health experiences can shift priorities in life. Mindset plays a crucial role in overall health. Bitcoin can serve as a legacy for future generations. Leverage in Bitcoin investments carries significant risks. Critical thinking is essential in understanding financial systems. Historical narratives should be questioned and explored. Bitcoin treasury companies are emerging as a financial strategy. The future of Bitcoin depends on responsible stewardship.Find Robin OnlineOn X: https://x.com/RobinSeyrGet a Microseed - microseed.iohttps://www.youtube.com/c/robinseyrBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  33. 29

    Prosperity with Purpose: How Wyatt Is Bitcoinizing Finance

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles is joined by Wyatt O’Rourke, founder of Basilic and author of The Bitcoin of Finance. Wyatt is part of the Bitcoin Financial Advisors network and one of the few professionals pioneering Bitcoin-native financial planning.We dive into:Wyatt’s journey from traditional finance to BitcoinWhy he wrote The Bitcoin of Finance to reclaim finance from fiat corruptionHow his firm Basilic integrates Bitcoin into financial planning from day oneThe tension between Bitcoiners’ sovereignty and the need for trusted advisorsWhy self-custody is always the starting pointHow inheritance planning, custody solutions, and financial tools must evolve for BitcoinersThe importance of passing down not just Bitcoin, but Bitcoin values to future generationsWyatt’s perspective highlights the responsibility of today’s Bitcoiners to steward this asset with integrity, while building businesses aligned with the Bitcoin ethos.Connect with Wyatt on X: https://x.com/wyattorourke_Basilic Financial: https://basilic.ioBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  34. 28

    Why Ghee Beats Seed Oils—And Fiat

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles talks with Patrick, founder of GreatGhee.com, a Bitcoin-native business making high-quality ghee directly from local farms in Virginia’s Shenandoah Valley.Patrick shares how his entrepreneurial path—from flipping iPhones, to launching honey products, to experimenting with raw milk—ultimately led him to build a ghee business rooted in Bitcoin values: sovereignty, low time preference, and direct relationships with farmers.They discuss:Why ghee is the superior fat compared to seed oils and even “organic” olive oilHow building on a Bitcoin standard changes urgency and business strategyThe role of Nostr in fostering a grassroots business communityChallenges of educating both consumers and farmers about BitcoinWhy local, trust-based supply chains matter more than slick marketingPatrick’s vision for supporting Bitcoin circular economies while keeping products affordablePatrick’s story is a blueprint for how young entrepreneurs can start small, learn fast, and stack sats by solving real problems with real products.Great Ghee: https://greatghee.comFollow Patrick on Nostr @GreatGheeBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  35. 27

    Why This Marketing Agency Ditched Fiat for Bitcoin

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles sits down with Boaz Viga, founder of DE & Media, a Bitcoin-first marketing agency based in Barcelona.Boaz shares his journey from working at McCann, one of the largest ad agencies in the world, to creating a business that operates fully on a Bitcoin standard. His agency invoices clients in sats, keeps Bitcoin on its balance sheet, and practices radical honesty—ditching the inflated contracts and smoke-and-mirrors common in fiat marketing.They dig into:Why traditional marketing is broken by fiat incentivesHow DE & Media aligns with Bitcoin values of transparency and responsibilityThe parallels between broken healthcare systems and broken marketing systemsWhy independent doctors in the U.S. need Bitcoin and honest marketing to surviveHow personal responsibility—financial, business, and health—sits at the core of Bitcoin adoptionThis episode goes deep into what it means to build with integrity in a Bitcoin world.Demian Media: https://www.demian.media/https://www.bvilallonga.com/Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXwww.btcindc.comPromo: Soeverignhttps://denver.space/bitcoin_financial_summitpromo: SovreignSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  36. 26

    Matt Odell on Bitcoin, Builders, and the Future of Freedom

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles sits down with Matt Odell, Bitcoin educator, podcaster, and entrepreneur behind projects like Citadel Dispatch and Rabbit Hole Recap.Matt is known for his focus on privacy, sovereignty, and the grassroots ethos of Bitcoin. In this conversation, he shares his perspective on why Bitcoin is the strongest parallel system humans have ever built, how businesses can align with its values, and what the future of Bitcoin adoption looks like.They dive into:Why Matt is all-in on Bitcoin as a freedom technologyHow media and open-source communities accelerate adoptionThe challenges of maintaining privacy in a hyper-connected worldBitcoin’s role as a parallel system that businesses can’t ignoreWhy conviction and long-term thinking are the entrepreneur’s edgeThis episode is for anyone serious about building in Bitcoin—not just as a profit opportunity, but as a mission.Follow Matt on Nostr: @odellCitadel Dispatch: https://citadeldispatch.comhttps://odell.xyzhttps://ten31.xyzBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  37. 25

    The Anonymous Builder Changing Bitcoin

    In this episode of The Bitcoin Business Podcast, host Brandon Karpeles talks with Richard Greaser, the pseudonymous founder of GreaserDAO, about why operating under a pseudonym can be a strategic advantage in Bitcoin and beyond.Richard shares:Why he decided to build a Bitcoin venture anonymouslyHow pseudonyms create freedom in innovation and businessThe challenges of trust, reputation, and scaling without revealing your identityThe ethics and risks of anonymity in a digital-first worldWhat GreaserDAO is building and why community mattersThis conversation digs into the philosophy, strategy, and practical lessons of building in public while staying private—something unique to Bitcoin culture.Connect with Richard: https://x.com/GreaserRichardConnect with Bitcoin Bugle: https://x.com/bitcoin_bugleBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  38. 24

    Real Estate Meets Bitcoin with Hodl House

    In this episode of The Bitcoin Business Podcast, host Brandon Karpeles talks with Bryan Jones, real estate investor and founder of HODL House, a venture at the intersection of property and Bitcoin.Bryan shares:How he transitioned from traditional real estate to integrating Bitcoin strategiesWhy he sees Bitcoin as a hedge and a growth vehicle in property marketsHow HODL House uses Bitcoin to attract like-minded investors and tenantsThe advantages and risks of combining real estate with Bitcoin holdingsWhat’s next for Bitcoin-backed property developmentThis conversation is perfect for anyone curious about bridging hard assets with digital scarcity, and what it means for long-term investing.Connect with Bryan: https://www.hodl-house.comBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  39. 23

    Scarcity, Art, and Bitcoin—The Collectible You Didn’t Expect

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles talks with Alladan, the creator of BTC Trading Cards—a collectible card project that merges Bitcoin art, history, and scarcity into a unique physical product.Alladan shares his journey from art and design into Bitcoin collectibles, why scarcity is a unifying theme between trading cards and sound money, and how physical cards are helping onboard people into Bitcoin in unexpected ways.They explore:The origin story of Bitcoin Trading CardsWhy scarcity is central to both collectibles and BitcoinHow physical cards can spread Bitcoin culture offlineChallenges of producing and distributing a collectible in a digital worldThe role of community and storytelling in growing adoptionLessons learned in balancing art, business, and Bitcoin ethosThis conversation blends creativity, entrepreneurship, and Bitcoin fundamentals—perfect for anyone curious about where culture and Bitcoin collide.BTC Trading Cards: http://btc-cards.com/Follow on Twitter: https://x.com/bitcoinliferaftBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  40. 22

    Rethinking Tech: How Daylight Combines Hardware, Sovereignty, and Sound Money

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles speaks with Tristan Scott, co-founder of Daylight Computer—a privacy-first hardware company focused on building devices for a Bitcoin world.Tristan shares his journey from the fiat tech industry to founding a company driven by Bitcoin values: sovereignty, long-term thinking, and human-centered design.They dig into:Why he left mainstream hardware development to build something aligned with his principlesHow the current tech ecosystem is designed for distraction, not productivityWhy privacy, open systems, and sound money go hand in handThe design philosophy behind Daylight ComputerHow low-time-preference thinking influences product cyclesThe importance of hardware sovereignty in the Bitcoin eraWhy building outside the Silicon Valley hype cycle is a feature, not a bugTristan’s approach blends technical expertise with a deep conviction for freedom and user empowerment—making this a must-listen for anyone interested in where Bitcoin meets hardware innovation.Daylight Computer: https://daylightcomputer.comFollow Tristan: https://x.com/bitcoinand_beefBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  41. 21

    Why Block Rewards Believes Bitcoin Is the Future of Retail

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles is joined by Scott Dedels, Co-Founder of Block Rewards, a Bitcoin-native rewards platform that helps merchants incentivize loyalty and onboard new customers—without having to touch fiat systems.Scott shares his journey from the corporate telecom world to full-time Bitcoiner, and how he’s now helping local businesses adopt Bitcoin as both a marketing tool and a long-term advantage.They dive into:How Block Rewards lets customers earn Bitcoin without merchant frictionWhy loyalty points are dying—and why Bitcoin is betterWhat small businesses really need to hear to start their Bitcoin journeyHow merchant onboarding is actually working in the wildThe impact of “Bitcoin-as-a-reward” vs “Bitcoin-as-a-payment”Scaling local circular economies through networked incentivesWhy his team doesn’t force merchants to hold Bitcoin—and how it helpsScott also talks about building trust with merchants, the challenges of branding Bitcoin to normies, and the surprising overlaps between loyalty marketing and sound money.If you’re building a Bitcoin product, running a retail business, or just interested in where Bitcoin meets commerce—this episode is for you.Block Rewards: https://blockrewards.caScott on Twitter: https://x.com/LanternBitcoinBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  42. 20

    From Peso Collapse to Bitcoin Peace

    In this episode of The Bitcoin Business Podcast, host Brandon Karpeles sits down with Gonzalo, an Argentinian chef, restaurateur, and new team member at Sovreign. His story is a testament to what it means to opt out—of inflation, financial instability, and fiat decay.Gonzalo shares:What it’s like running a restaurant in Argentina during 250% annual inflationWhy he put Bitcoin on the balance sheet—and how that decision saved the businessThe cultural understanding of hard money in Argentina vs the WestHis journey from chef to Bitcoiner, and now Bitcoin consultantThe real-world implications of using Bitcoin for business treasury and paymentsHow he’s onboarding vendors, clients, and event customers to BitcoinWhy stablecoins dominate in Latin America, and how that helps Bitcoin adoptionHe also talks about using his Buenos Aires restaurant to host meetups and onboard locals to Bitcoin—creating a real-world hub for education, food, and financial sovereignty.This is a powerful conversation about building something meaningful in the face of monetary chaos—and how Bitcoin gives you the tools to do it.Find his restaurant on Instagram: https://instagram.com/lapero.baBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  43. 19

    Bitcoin-Backed Bunkies: Building Freedom, One Cabin at a Time

    In this episode of The Bitcoin Business Podcast, Brandon talks with David Fraser, founder of Bunkie Life—a Canadian company creating prefab log cabin kits designed for easy weekend assembly, no permits required. These small, beautiful structures are helping families expand their space affordably and creatively across North America.David opens up about:Why he pivoted from professional musician to cabin entrepreneurHow a lack of space for visiting family sparked Bunkie LifeWhat a "bunkie" actually is (and why it’s not a tiny home)How Bunkie Life uses Bitcoin as a treasury strategy and safety netThe challenges of building physical product companies—and how Bitcoin changed the gameNavigating expansion into the U.S. while dodging fiat decayWhy building in Bitcoin terms changes how he evaluates risk and opportunityHow he’s orange-pilling employees and vendors, one Zoom call at a timeWhether you’re building a citadel, growing a business, or looking for an example of how Bitcoin empowers real-world entrepreneurs, this episode is for you.Learn more: https://bunkielife.comTwitter: https://twitter.com/bunkielifeYouTube: youtube.com/bunkielifeIG: instagram.com/bunkielifeBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  44. 18

    Inside Sovreign: Why We’re Betting Everything on Bitcoin

    In this internal episode of The Bitcoin Business Podcast, Brandon sits down with two core members of the Sovreign team—Jeff and Joe—for a candid conversation about why they’re all in on Bitcoin, and how Sovreign is helping businesses make the leap.They discuss:How they each arrived at Bitcoin—and why they stayedWhy Bitcoin makes more sense than real estate for long-term wealthThe mindset shift from “just invest” to “build sovereignty”What they’re working on at Sovreign to help businesses adopt BitcoinCommon misconceptions they see from founders and operatorsHow Sovreign’s approach is built for education, not hypeThis episode is less polished and more personal—real talk from two guys helping to build a Bitcoin-first future for real-world businesses.Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Jeff:LinkedIn: https://www.linkedin.com/in/jeffreyjnewman/Connect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignXSponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?

  45. 17

    Fix the Money, Fix Your Skin—Inside Golden Tallow

    In this episode of *The Bitcoin Business Podcast*, Brandon Karpeles sits down with **Kit**, founder of GoldenTallow.com—a Bitcoin-native skincare company using Wagyu beef tallow, high-quality olive oil, and pure essential oils to create facial creams and lip balms with no toxic ingredients.Kit shares her journey from IT consulting in D.C. to being laid off from Bitcoin Magazine, eventually leading her to create a luxurious, toxin-free skincare brand rooted in Bitcoin values and regenerative health.They dive into:- Why she left fiat life to build a business from scratch- Her deep dive into skincare, carnivore diets, and clean ingredients- What makes Wagyu tallow ideal for skincare- Real-life challenges of scaling a handmade product business- How she handles dry ice shipping and international logistics- Lessons from accepting Bitcoin as payment—and losing funds to a Lightning channel error- The emotional, financial, and logistical rollercoaster of betting on yourselfKit’s story is one of resilience, Bitcoin sovereignty, and a deeply intentional life. Whether you're into clean products, low-time preference business building, or just love hearing from builders walking the walk, this one’s for you.- Golden Tallow: https://goldentallow.com- Follow Kit on Twitter: https://twitter.com/goldentallow---### Sponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With **Bitcoin Well Infinite**, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit https://bitcoinwell.com/sovreign to get started today.---### Want Free Bitcoin Resources?Go here: https://sovreign.io/resources---### Interested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: https://sovreign.io/contactConnect with Brandon:- LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/- Nostr: @plebiAnonConnect with Sovreign- LinkedIn: https://www.linkedin.com/company/officialsovreign- X: @sovreignX

  46. 16

    Radically Reclaim your Health with Real Food

    In this powerful and deeply personal episode of The Bitcoin Business Podcast, Brandon sits down with Beejay from Ketolish.us—a Bitcoin-friendly entrepreneur who rebuilt her health, her beliefs, and her life by going deep into food, freedom, and metabolic truth.They dive into Beejay’s story of escaping the Standard American Diet, battling (and beating) diabetes, and realizing the deeper connections between diet, sovereignty, and the broken systems governing both health and money.She shares how she:Reversed diabetes through keto and carnivore eatingDiscovered the massive fraud of industrial food and medicineBuilt a recipe site and business grounded in real food and personal freedomNavigates a world of misinformation, pharma overreach, and fiat dependencyServes Bitcoiners directly—without touching fiatThis conversation is about more than just diet—it’s about reclaiming autonomy in a world designed to keep you dependent.Visit her site: Ketolish.usRecipes & content: Follow @Beejay on NostrBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Go here: Sovreign.io/resourcesGo here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  47. 15

    From Pecans to Payments: The Oshi Philosophy

    In this episode of The Bitcoin Business Podcast, Brandon Karpeles talks with Oshi, a touring musician turned entrepreneur who built a Bitcoin-only snack business from scratch—one that sells handcrafted pecan butter and date bars exclusively to Bitcoiners.Oshi shares how his love for pecans, fasting, music, and simplicity evolved into a business aligned with sovereign values. From sourcing ingredients to fulfilling orders, everything he does is about quality, curiosity, and opting out of the fiat system.We get into:Why he’ll never accept fiat againThe power of building in public on NostrHow he grew a loyal customer base with zero paid advertisingWhy scarcity, quality, and authenticity beat scaleHis experiences with fasting, grounding, and sovereign healthThe real meaning behind opting out—and what Bitcoin enablesThis episode is a refreshingly human look at Bitcoin entrepreneurship—from the soil to the sats.Order at: https://oshigood.us/Follow on Nostr: @oshi🌟 Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Simply visit bitcoinwell.com/sovreign to get started today.Want free Bitcoin Resources? Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business? Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

  48. 14

    Soap Miner: The Man Making Bars for Sats

    In this episode, Brandon Karpeles sits down with the legendary pseudonymous soapmaker known as **Soap Miner**, who has built a thriving Bitcoin-only soap business selling pure tallow products online—exclusively to Bitcoiners.Soap Miner shares how a deep distrust in mainstream products, medical narratives, and fiat money led him to Bitcoin—and eventually, to starting a business that aligns with his values. What began as a hobby quickly evolved into a full-time operation powered by a grassroots customer base on Nostr and beyond.We discuss:- Why he only accepts Bitcoin, and why he never will go back- How he sources high-quality, grass-fed tallow for his products- The shocking toxins in most commercial soaps- How Bitcoin enabled his financial freedom in semi-retirement- The power of Nostr and word-of-mouth among Bitcoiners- Why he believes Bitcoin commerce is key to its successSoap Miner’s story is proof that you don’t need to be a tech expert or live in a startup hub to thrive on a Bitcoin standard—you just need conviction, craft, and community.- Order his soap: https://soapminer.com- Follow Soap Miner on Nostr: @soapminer- X (Twitter): https://twitter.com/soapminer1⚡️ Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Simply visit [bitcoinwell.com/sovreign](https://bitcoinwell.com/sovreign) to get started today.Want free Bitcoin Resources? Go here: [Sovreign.io/resources](https://sovreign.io/resources)Interested in a free 30-minute consultation to discuss Bitcoin in your business? Go here: https://sovreign.io/contactConnect with Brandon:- LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/- Nostr: @plebiAnonConnect with Sovreign:- LinkedIn: https://www.linkedin.com/company/officialsovreign- X: @sovreignX

  49. 13

    Bootstrapping Bitcoin Travel: The Story of Airbtc

    In this episode of the Bitcoin Business Podcast, Brandon Karpeles sits down with Jake, co-founder of Airbtc, the short-term rental platform built natively for Bitcoiners.Jake shares how he and his partner bootstrapped Airbtc from a barebones WordPress site to a global booking platform with 400+ listings, all while staying Bitcoin-only and true to low-time-preference values.They dig into:Why most Bitcoiners still don’t spend Bitcoin—and how to change thatHow Airbtc avoids the 18–24% booking fees of legacy platformsWhy building for the circular economy matters more than everWhy Lightning payments are the future of travelThe future of censorship-resistant commerceJake also shares lessons learned from building a global travel startup without outside capital, why education and usability are everything in Bitcoin adoption, and what’s coming next for Airbtc.Airbtc: https://airbtc.onlineFollow Airbtc on X: https://x.com/airbtconline🌟 Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Simply visit bitcoinwell.com/sovreign to get started today.Want free Bitcoin Resources? Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business? Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnon

  50. 12

    This Entrepreneur Quit Everything to Fight the Death Economy

    Bitcoin isn’t just a financial hedge—it’s a moral stand. In this episode, I’m joined by John Balkam, Sovereign’s new VP and former founder of Third Win Group, to unpack his radical journey from sports marketing into the heart of the Bitcoin revolution.We cover:How reading The Bitcoin Standard transformed John’s lifeWhat he learned running a startup during the inflationary chaos of 2020–2022Why he started stacking Bitcoin as a business strategyHis powerful critique of fiat through the lens of John Perkins’ Confessions of an Economic HitmanThe four pillars of the “death economy” and how Bitcoin is our tool for building a “life economy”Why morality, autonomy, and freedom are inseparable from your moneyThis is one of the deepest, most philosophical episodes we’ve done—and a must-listen for anyone who’s felt called to do more with their life, their business, and their money.Connect with John on X (Twitter): https://twitter.com/JohnBalkamSovereign: https://sovreign.io⚡️ Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Simply visit bitcoinwell.com/sovreign to get started today.Want free Bitcoin Resources? Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business? Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnon

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ABOUT THIS SHOW

The home of Bitcoin for business.Hosted by the team at Sovreign, this show explores how forward-thinking companies are using Bitcoin to preserve value, streamline operations, and rethink outdated financial models.We sit down with the leaders building the next generation of Bitcoin-powered businesses—hearing firsthand how they think, what they’ve learned, and how you can replicate the most successful financial strategy in the world.

HOSTED BY

Sovreign

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