The BJJ and Biz Podcast: Precision Commissions and Submissions

Alberto Crane shares his journey from MMA fighter to Brazilian Jiu-Jitsu instructor, discusses the importance of resilience, training, and health, and offers insights on sales, life, and overcoming challenges. Discover lessons on mindset, longevity, and the intersection of martial arts and business."Fighting MMA was a journey, not a goal.""Fight to win, not just to survive.""Martial arts teach life lessons."Chapters00:00 Introduction to Alberto Crane and Legacy BJJ02:52 Parenting and Balancing Struggles05:29 Alberto's Journey into MMA08:10 The Experience of Fighting in the Cage10:50 The Evolution of a Jiu-Jitsu Fighter13:33 Health Challenges and Retirement16:19 Reflections on Fighting and Personal Growth19:03 The Journey of Writing a Book21:46 Cultural Shifts: From New Mexico to LA22:57 Life in Glendale: Family and Community25:21 The Power of Jiu Jitsu and Resilience26:41 Building Relationships in Martial Arts28:50 The Importance of Recovery and Training Smart29:44 Managing MS: Nutrition and Movement32:30 Book Launch: Sharing Life Lessons35:57 The Gentle Art: Stories from the Mat38:05 Merging Business with Jiu Jitsu43:43 Sales as a Life SkillTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUConnect with me for regular posts, threads, and chats: https://bjjandbiz.com/dailyJoin the free Group: https://www.facebook.com/groups/bjjandbiz#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

#BJJandBIZPodcast #BJJ #SalesTraining #PersonalDevelopmentAdam Smith owns several BJJ schools, is an innovator in the Pit Fighting Championship series out of Spokane. He shares some shocking details about a school that was secretly operating a sex cult involving several mothers and how that led to his own school success. A successful MMA fighter in his own right, Adam is now leading a thriving BJJ community and expanding his reach and influence in his new Pit Fighting Championship. Hang on. It’s a wild ride.Take control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUConnect with me for regular posts, threads, and chats: https://bjjandbiz.com/dailyJoin the free Group: https://www.facebook.com/groups/bjjandbiz#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

In this unfiltered shit show of an interview, fellow Gracie Humaita black belt Tucker Max explains how he went from being a legendary drunk asshole who banged his way across America to a bestselling author, serial entrepreneur, and surprisingly chill family man who now raises chickens and rolls on mats for fun.He does not hold back on his thoughts on the absolute clown show of fake personas flooding social media and marketing, basically calling 99% of “goo-roos” the human equivalent of those inflatable tube men on the roofs of car dealerships—lots of flailing, zero substance.He breaks down why jiu-jitsu is the ultimate bullshit detector: you either tap or nap, no amount of Instagram filters or motivational quotes will save your neck when a 180-pound dude is turning your spine into a pretzel. Real skill beats fake clout every time.Then he gets real about ditching the fame-chasing circus, how AI is busy turning the internet into one giant hallucination, and why he’d rather shovel goat poop on his homestead than deal with another influencer meltdown.He also dishes on therapy actually working (who knew?), finally figuring out how to not be a selfish prick in relationships, raising kids without screwing them up too bad, and building companies while changing diapers.Plus, he drops some jiu-jitsu hacks that’ll make you learn faster, choke better, and shut up that one guy...we all have that one guy.“On the mats, the truth is going to find you.”“How can you make things more real?”"I'm the opposite of Pick Up Artists."“There is always an appetite for truth.”"Fame can be exhausting.""Women want experienced guys."Tucker Max emphasizes the importance of authenticity in life.Jiu-jitsu serves as a metaphor for truth and skill.The rise of fake gurus is a significant issue in modern marketing.AI has contributed to a culture of fakeness online.Tucker's journey reflects a shift towards a more authentic lifestyle.Real connections are becoming increasingly valuable in a digital world.Tucker's fame stemmed from sharing true stories under his own name.Tucker agrees with Wes that humanity is the next killer app for connection.Living authentically leads to a more fulfilling life. Fame can be exciting but also exhausting.Personal growth often requires facing inner struggles.Finding the right partner involves self-improvement.Building a family changes one's perspective on life.Business success can stem from personal passions.Therapy can help in understanding oneself better.Past experiences shape current relationships.Being the right partner means addressing personal baggage.Jiu-Jitsu techniques can be adapted for different opponents.Effective training methods can enhance learning in Jiu-Jitsu.Chapters00:00 Introduction and Background of Tucker Max03:55 The Reality of Jiu-Jitsu and Authenticity09:45 The Nature of Gurus and Manipulation16:51 The Shift Towards Realness in a Fake World22:40 Tucker Max's Journey to Authentic Living28:34 Navigating Identity and Privilege29:37 The Cost of Truth and Authenticity32:04 Law School Misadventures35:12 From Law to Writing: A Career Shift37:56 The Rise of an Internet Writer42:02 Transitioning to Family Life48:16 Becoming the Right Partner51:39 Overcoming Judgment and Embracing Experience53:59 Jiu Jitsu: Strategy and Mindset59:57 Exploring Guard Strategies in Jiu-Jitsu01:02:08 The Importance of Basics in Brazilian Jiu-Jitsu01:05:07 Training Dynamics and Sparring Techniques01:10:59 Innovative Approaches to Jiu-Jitsu Training01:18:58 The Journey of Writing and Memoir Coachinghttps://www.tuckermax.com/https://www.tellyourstory.academy/Take control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUConnect with me for regular posts, threads, and chats:https://bjjandbiz.com/dailyJoin the free Group: https://www.facebook.com/groups/bjjandbiz

After three years, I catch up with author and sales expert Ryan Dohrn—Ryan was a guest on The Sales Podcast episode 579— to explore this, that, and the other around sales, marketing, and some personal experiences of that and college football. We discuss the true meaning of college football tailgating, the challenges faced in sales today, and the importance of effective communication. Ryan shares outreach techniques and the role of technology in modern sales strategies, while also reflecting on personal anecdotes that highlight the evolution of sales practices. Since we both have sticks up our butts, it is neither informative nor entertaining.But we do also get into the psychology behind buyer behavior, the importance of personal branding, and how personal experiences, such as practicing jiu-jitsu, can lead to personal growth and improved sales performance. We touch on the balance between health and success in sales, emphasizing the need for movement and mental clarity. Finally, we reflect on modern distractions and their impact on productivity and focus.TakeawaysSales is harder than ever due to changing demographics.Tailgating culture reflects community and engagement.Effective communication is key in sales today.Using technology can streamline outreach efforts.Personal experiences shape our understanding of sales.AI tools should not mimic traditional letter writing.Respecting clients' time is crucial in sales meetings.Building rapport can be done during the conversation.Sales strategies must adapt to current market conditions.Humor and cultural references can enhance sales interactions. Keep sales messages short and to the point.Name-dropping happy clients reduces perceived risk.Most buyers are driven by emotions rather than logic.Salespeople need to adapt their styles to meet buyers' emotional needs.Jiu-jitsu can provide clarity and discipline in life.Movement and physical activity are essential for mental health.Sales success often correlates with personal health and discipline.Finding balance in life can enhance sales performance.Modern distractions can hinder productivity and focus.Therapy and mental health support can be beneficial for sales professionals.Chapters00:00 Introduction and Sports Rivalry03:01 Experiences with Tailgating and College Football05:50 Reflections on Natural Disasters and Community Response09:00 Sales Strategies in a Changing Landscape11:59 Effective Communication Techniques in Sales14:56 Leveraging Technology for Sales Outreach17:53 Personal Stories and Social Dynamics21:50 The Art of Sales and Personal Connections24:32 The Evolution of Sales Practices28:56 Leveraging Technology in Sales31:59 Understanding Buyer Psychology35:12 Navigating Emotional and Logical Sales39:18 Sales Strategies and Personal Experiences41:34 The Journey of Building a Sales App42:30 Cultural Accents and Identity43:48 The Impact of Jiu-Jitsu on Life47:43 Finding Your Mojo: Movement and Motivation51:42 Alcohol, Health, and Modern Distractions55:43 Discipline and Success: The Connectionhttps://www.linkedin.com/in/ryandohrn/https://famous.BJJandBiz.comDemographics are changingCut to the chase.Don’t need so much rapport.“What is the project I’m selling?”Five templates for the prospect list.“Escape email.”3x3 formatThree words in the subjectThree sentences in the emailEvery three business daysSend a video email via Loom.Uses MixMax for cold outreachEngage on LinkedInDon’t practice on your clients.AI tools for outreach are bad. Don’t write emails like letters. Keep messages pithy. Don’t let marketing create your emails.Talk about your happy clients.5% Ego, 31% Logical, 64% Emotional buyers.Every Friday, he surveys about 80 sellers.How to handle “think it overs”.Make recommendations.“The Next Media Conference.” (In Orlando in 2026.)RyanDohrn.com to get the app.Why you lose your mojo and how to regain it.Movement is medicine.

It’s not every day you get to spend an hour with a NASA PhD to understand how his mind works so you can master your own professional development and business growth.I had the pleasure of chatting with Dr. Alex Mehr, a NASA scientist turned AI entrepreneur who is now the founder of Famous.ai.Alex discusses the importance of rapid market testing and the value of high output in entrepreneurship. He emphasizes that answers often lie outside oneself and that successful entrepreneurs learn by quickly putting ideas into the market. Drawing on historical figures like Da Vinci and Edison, he illustrates that high productivity correlates with success.We also got into his escape from California to Puerto Rico (coconuts included), and he shared his journey from Iran to the US, and how he went from working with NASA to launching apps before they were cool.Alex believes that every human has a hidden talent just waiting to be turned into the next big thing.So sit up, plug in, and enjoy the ride as we explore the world of tech, entrepreneurship, and a little bit of Jiu-Jitsu. And remember, humanity is the next killer app, so please subscribe, leave a comment, and share this episode with your friends.Market like you mean it.Now go sell something.Soundbites & takeawaysCashed in his 401 (k) to start ZooskYou can’t steer a parked car.Launch often and fast.Your company is a laboratory.Your team is comprised of fellow mad scientists.Don’t die on a hill that doesn’t matter.Build the right lab with the right people to iterate and launch something great.Shift and evolve as the world shifts and evolves.Brian Armstrong, CEO of Coinbase“Action produces information…”The answer is outside of you, so launch and iterate.DaVinci, Edison, Picasso…high volume.AI apps are today’s 2007 iPhone apps.Internet…browser…apps…sit on the infrastructure of the internet.AI was commercialized around 2022.The Instagram of AI has not been built yet.Many of us haven’t found our gift/talent, so dig deep.SuperCool.com for ideas.Here are my core competencies…give me 10 ideas to productizeCreate your MVP in under a week.So try 50 ideas a year.Take micro-actions.“What can we do about it tonight?”Idea, MVP, Validate, Scale.You have 1,000 to 10,000 contacts.Email them!!!You’re looking for customers, not compliments.His hit rate is still maybe 33%.You might be 10% at first.Should you bring on partners?Speed of execution is key.Why Synthetic Intelligence is the key to your AI app development.https://www.linkedin.com/in/alexmehr/https://www.alexmehr.com/https://famous.BJJandBiz.comhttps://www.facebook.com/realDrMehr/https://www.instagram.com/doctoralex/#https://www.youtube.com/@dealai ⁨@dealai⁩ Take control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUConnect with me for regular posts, threads, and chats:https://wesschaeffer.com/dailyJoin the free Group: https://www.facebook.com/groups/bjjandbiz#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

Michael shares his journey to becoming a CEO and selling his business, offering valuable insights into building strategic value. We also touch on the importance of human connection in sales and the evolving landscape of prospecting.Michael Bush trained in BJJ for 14 years before a neck injury forced him to hang up his gi. He remains a strategic advisor and now author helping professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. Despite being sidelined, I get him to share tips on his favorite BJJ submission!We also explore business growth strategies, and discuss the role of technology in business operations today. “Doctor called me a pig.” 6’2” and nearly 270 pounds.Was traveling almost full-time.Went from 270 lbs to 225 lbs in 90 days.https://www.linkedin.com/in/michaelbush/https://www.growthways.com/guardrailingbook-1https://famous.BJJandBiz.comChaptersIntroduction and BackgroundMichael Bush's JourneyBusiness Growth StrategiesThe Role of TechnologyHuman Connection in SalesBJJ Submission TipsConclusion and TakeawaysTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUConnect with me for regular posts, threads, and chats:https://wesschaeffer.com/dailyJoin the free Group: https://www.facebook.com/groups/bjjandbiz#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

I dive into business growth and sales strategies with CRO, and purple belt, Rich Bishop. Rich plays in the private equity space, focusing on the critical early stages of investment and the importance of aligning team goals to enhance productivity and success. He shares insights on the challenges sales teams face, the importance of effective onboarding programs, and the need for cohesive objectives across marketing, sales, and operations teams. He’s a ⁨HubSpot⁩ guy like me, so we discuss the challenges of CRM systems and why sales is like BJJ; it’s important to do it face-to-face. We also explore how business events are evolving, drawing parallels between the discipline of martial arts and effective business tactics.Founder & CEO of Midgame Consulting | Podcast Host - "The Midgame Mindset" | Sales Strategy & Execution | Empowering Chief Revenue Officers | Speaker | Thought Leader | Family Manhttps://www.linkedin.com/in/richbishop2/https://famous.BJJandBiz.comTakeawaysPrivate equity typically holds a company for five to seven years.The first 18 months are crucial for investment and transformation.Sales productivity issues often stem from inadequate onboarding.Aligning goals across teams is essential for success.Misalignment can lead to inefficiencies and poor performance.Effective onboarding can significantly improve retention rates.Sales, marketing, and operations must work in harmony.Clear communication is key to achieving team objectives.Transformations in private equity aim for better outcomes at the end of the investment period.Identifying root causes of productivity issues is vital. Navigating Private Equity: Key Investment InsightsThe Importance of Onboarding in Sales SuccessChaptersIntroduction and Business GrowthCRM Systems and OptimizationImportance of Personal ConnectionsIn-Person vs. Digital InteractionsJiu-Jitsu and Business StrategiesSales Strategies and Market DynamicsConclusion and Key TakeawaysTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUConnect with me for regular posts, threads, and chats on https://wesschaeffer.com/dailyJoin the free Group: https://www.facebook.com/groups/bjjandbiz#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

#BJJandBIZPodcast #BJJ #SalesTraining #personaldevelopment Adam Marburger is the guest on episode 24 of The BJJ and Biz Podcast. He's a BJJ Black Belt, owner of 11 businesses, including his BJJ gym, Alton Family Martial Arts, since 2017.• Black Belt under Kyle Watson• 7X No Gi World Medalist• 30X IBJJF MedalistOwns 11 companiesFilm industryAutomativeDentalReal EstateBJJ is his favorite2017 opened his academyUnderstand scale and delegationHe's a visionary and hired integratorsNever does a deal without a partnerStarted selling cars at 18His sales manager was a real estate guyPromoted to finance manager at age 22"Massive failure "Invested in a software company in 2017He loves everyoneHe got hosed...bankrupted the business...lost $120k then that he needed.Trust but verifyIt hardened his heartIn a high-level mastermind, Dannel DelGado, the Millionaire MakerMeet every TuesdayHis last two deals are out of his mastermindHe has 4-5 layers of interviews...have a beer with you...He gets to know you..."We marry you. This is not a hire."How he defines successPartners, systems, accountability,...TakeawaysConfrontation can lead to unexpected resilience.Humility is essential in the face of challenges.Martial arts teach valuable life lessons.Unexpected encounters can reveal hidden strengths.The importance of perseverance in difficult situations.Humor can be found even in tough moments.Physical challenges often mirror mental challenges.Learning from every encounter is crucial.Resilience is built through facing fears.Every experience shapes our character.TitlesThe Art of ConfrontationResilience in the Face of Adversity"There are ninjas that walk among us."Chapters00:00 Introduction to Adam Marburger00:10 Finding and Evaluating Business Deals00:12 The Humbling Nature of Jiu-Jitsu00:32 Jiu-Jitsu Techniques and Strategieshttps://altonelite.com/https://www.linkedin.com/in/adam-marburger/Take control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUGet my free daily email to grow your sales https://wesschaeffer.com/dailyJoin the free Group: https://www.facebook.com/groups/bjjandbiz#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

#BJJandBIZPodcast #BJJ #SalesTraining #personaldevelopment Marine Corps Martial Arts for 10 yearsOwned a CrossFit gym for seven years4 Stripe Purple BJJTrains 7 days a week, sometimes 9x a weekWristlock The WorldBought his BJJ school from his professorPunch chokesMember management platform"What happens when you panic? Someone dies.""You're never going to outwork me."Grew up homeless, no power, struggling...TakeawaysMartial arts can be a powerful tool for personal growth and resilience.Running a martial arts school requires balancing passion with business acumen.Customer experience is crucial for retaining members in fitness businesses.Training frequency directly impacts skill development in martial arts.Building a strong online presence is essential for attracting new students.Pricing strategies should reflect the value provided to customers.Persistence is key in sales, especially in a competitive market.Understanding your target audience helps in crafting effective marketing strategies.Networking and building relationships can lead to new opportunities.Adversity can build character and resilience in both personal and professional life.Connect With Ben:https://www.linkedin.com/in/ben-timm/https://www.wodify.com/Ben Timm and I explore the intersection of martial arts and business. We discuss Ben's journey from military service to becoming a martial arts instructor and school owner, emphasizing the importance of customer experience, training frequency, and effective sales strategies in the fitness industry. The dialogue also touches on the challenges faced by small business owners, the significance of resilience, and the role of online presence in attracting new students. With a mix of humor and insight, the conversation provides valuable lessons for anyone in the martial arts or fitness business.Sound bites"I bought our school from our professor.""You have to find your identity in business.""Position over submission is key."Chapters00:00 Introduction and Banter02:58 Martial Arts Background and Philosophy05:53 Transitioning from Military to Martial Arts08:35 Running a Martial Arts School11:52 Challenges for Small Business Owners14:29 Sales and Marketing in Martial Arts17:33 The Importance of Training Frequency20:24 Customer Experience in Fitness Businesses23:25 Building Resilience Through Adversity26:26 Website and Social Media Presence29:17 Pricing Strategies in Business32:12 B2B vs B2C Sales Strategies35:01 Reaching Decision Makers37:59 The Role of Persistence in Sales41:01 Final Thoughts and Wrap-UpTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUConnect with me for regular posts, threads, and chats on Substackhttps://thewes.substack.com/Join the free Group: https://www.facebook.com/groups/bjjandbiz#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

#BJJandBIZPodcast #BJJ #SalesTraining #PersonalDevelopment David Rath has trained BJJ for 19 years, with 9 years as a black belt. He's also a CMT and CFA, which is a unique blend in the financial world.So, he's a seasoned Jiu-Jitsu practitioner and financial advisor, and he sits down with me to explore his journey in martial arts, his philosophy on training, and how it intersects with his career in financial services. We get into financial market insights, investment strategies, and the importance of adapting to economic changes. David shares his experiences on the mat, the dynamics of sparring, and the lessons learned from both Jiu-Jitsu and finance, emphasizing the balance between tradition and innovation.Met his wife as a purple belt...she's into Jiu-Jitsu Connect with David:https://contwealth.com/https://www.linkedin.com/in/davidjrath/TakeawaysDavid Rath has trained in Jiu-Jitsu for 19 years, emphasizing the importance of adaptability in both martial arts and finance.The time to be worried about the economy is when nobody else is concerned, indicating a potential market correction.David's training philosophy focuses on pressure passing and maintaining dominant positions in Jiu-Jitsu.He believes in the value of technical analysis in financial markets, despite its controversial reputation.David's approach to investing is to study market participants and their behaviors, aligning with current trends.He emphasizes the importance of maintaining a well-rounded skill set in Jiu-Jitsu, including both top and bottom game.David's experiences on the mat highlight the dynamics of sparring and the importance of camaraderie in training.He advocates for a balance between tradition and innovation in both Jiu-Jitsu and financial strategies.David's journey from a high school interest in finance to a successful career in wealth management showcases the evolution of his professional philosophy.The conversation illustrates the parallels between martial arts and financial services, particularly in terms of strategy and mindset.Sound bites"I love a good D'arce.""It's a never-ending journey."Chapters00:00 Introduction to David Rath and Jiu-Jitsu Journey02:55 Martial Arts Training and Philosophy05:51 Traditions in Jiu-Jitsu08:52 Transitioning to Financial Services11:48 Market Insights and Economic Trends14:30 Jiu-Jitsu Techniques and Personal Style17:33 Leg Locks and Modern Jiu-Jitsu20:29 The Dynamics of Jiu-Jitsu Competition25:37 Training Experiences and Challenges34:13 Transitioning to Financial Services35:57 Counterintuitive Investment Philosophies43:55 Continuum Wealth Advisors: A Balanced ApproachTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUConnect with me for regular posts, threads, and chats on Substackhttps://thewes.substack.com/Join the free Group: https://www.facebook.com/groups/bjjandbiz#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

John CardwellPurple BeltArmy Ranger 51 now5-year white belt as he focused on MMAbjjsketchbook.comhttps://roidsandcoke.com/https://www.inprnt.com/gallery/roidsandcoke/https://www.instagram.com/bjj.sketchbook/ThirdHook.comCompetitive power liftingMMA at 43Toxic masculinitySoftware engineerAI favors the creators"Why there is no half-guard."Cancel the underhook from half-guard top.SummaryToday, I catch up with John Cardwell as we dive into Jiu-Jitsu, art, personal growth, and technology. John shares his journey from a toxic masculinity label to embracing vulnerability through art and martial arts. He discusses his training philosophy, the evolution of Jiu-Jitsu in MMA, and the impact of AI on software engineering. And of course, we get into practical techniques in Jiu-Jitsu, particularly focusing on half guard strategies, and we conclude with rapid-fire questions that reveal personal insights and experiences.TakeawaysJohn Cardwell is an artist and Jiu-Jitsu practitioner.He started taking notes in Jiu-Jitsu to enhance retention.Art helps him remember techniques and movements in Jiu-Jitsu.Training philosophy emphasizes understanding over brute strength.John transitioned to MMA in his early 40s, challenging age stereotypes.AI is transforming the software engineering landscape.John's app focuses on monitoring kids' social media for safety.Jiu-Jitsu is evolving, with a resurgence of interest in grappling techniques.He emphasizes the importance of technique in Jiu-Jitsu over strength.John's experiences highlight the value of humility and learning in martial arts.Chapters00:00 Introduction to Toxic Masculinity and BJJ03:01 Art and Jiu-Jitsu: The Sketchbook Journey05:54 Training Philosophy and Teaching Styles in BJJ08:50 Transitioning from MMA to Jiu-Jitsu11:48 Experiences in Sparring and Conditioning14:58 The Role of AI in Software Engineering17:38 Building a Social Media Monitoring App20:32 Career Transitions and Job Security in Tech23:35 Rapid Fire Questions: Jiu-Jitsu and Personal Insights29:40 Defending and Attacking in Jiu-Jitsu31:20 The Leg Game: Risks and Techniques33:40 Passing Guard: Strategies and Techniques35:59 Training with Bigger Opponents38:12 Humbling Newcomers in Jiu-Jitsu41:50 The Importance of Technique Over Strength43:45 Takedown Strategies in Jiu-Jitsu46:57 Half Guard Escapes and Passing Techniques49:21 Art and Jiu-Jitsu: Sketching Techniques

"Do not deprive your children of deprivation."Stop comparing yourself.Run your own race.https://www.linkedin.com/in/james-matthews-537066169/BJJ Black BeltTraining since 2012SummaryI caught up with James Matthews to talk BJJ. We cover topics such as the importance of local support, the role of AI in training, cultural insights, and the dynamics of training and competition. We discuss the significance of mental toughness, injury adaptation, and the balance between strength and technique in Jiu-Jitsu. We also get into parenting, success, and the philosophy behind Jiu-Jitsu, emphasizing the need to run one's own race and be present in the moment.TakeawaysJiu-Jitsu is both a team and an individual sport.Mental toughness is developed through adversity.Support local businesses to strengthen communities.AI can assist in training, but is not a replacement for experience.Cultural insights can enhance understanding of practices.Injuries can lead to adaptations in training methods.The gi provides a unique training experience that is foundational to Jiu-Jitsu.Competition reveals true effort and commitment in training.Parenting success is measured by the happiness and health of children.Running your own race is crucial in both Jiu-Jitsu and life.Sound bites"Kangaroo is delicious.""Run your own race."Chapters00:00 Introduction and Background02:54 The Evolution of AI and Its Impact05:46 Cultural Insights: Beer and Local Support08:46 Kangaroo: A Unique Australian Perspective11:41 Journey into Jiu-Jitsu: Personal Stories17:38 Training Dynamics and Learning Experiences23:26 Injury and Adaptation in Jiu-Jitsu29:25 The Role of Technique vs. Strength in Training33:28 The Importance of Being Present36:16 The Dual Nature of Jiu-Jitsu39:13 Gi vs. No-Gi: A Personal Preference45:02 Mental Toughness and Adversity50:37 Parenting and Success: A Long-Term Perspective58:25 Running Your Own Race****Thanks to my CRM/marketing-automation sponsor. Get all of your ducks in a row for as low as $15/mo.****Take control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comConnect with me for regular posts, threads, and chats on Substack: https://thewes.substack.com/⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#bjjandbiz #businessgrowth #PersonalDevelopment #GrowthMindsetJeremy Ryan Slatehttps://x.com/JeremyRyanSlatehttps://x.com/cybmediahttps://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a/@Jeremyryanslatepod ⁨@CommandYourBrand⁩ TakeawaysJeremy has a background in wrestling, so he's a grappler, so he's one of us!!.He has a master's degree in ancient history, focusing on Roman history.He started down one path...but it was not to his liking.The third century of Rome is a critical period for understanding societal collapse.Inflation and currency devaluation were significant issues in ancient Rome.Cultural identity and immigration are crucial topics in modern society.Podcasting is evolving as a primary source of media consumption.The coaching industry has seen a rise in skepticism from consumers.SummaryJeremy Slate and I explore a variety of topics ranging from the evolution of podcasting to the challenges of teaching in today's educational landscape. Jeremy shares his unique background in history and wrestling, while discussing the parallels between ancient Rome and modern society, particularly in terms of cultural identity and immigration. We also get into the changing media landscape, the skepticism surrounding the coaching industry, and the importance of community and family in fostering resilience in society.Sound bites"I had to write a paper to fail her.""The pandemic was a big part of this.""Most people aren't the extremes."Chapters00:00 Introduction and Background of Jeremy Slate02:39 The Shift from Education to Podcasting05:35 Historical Perspectives on Economic Collapse08:38 The Role of Gladiators and Entertainment in Rome11:28 Education System and Personal Experiences14:30 The Concept of Bread and Circus17:30 Lessons from History and Economic Strategies23:14 The Decline of Currency and Identity in Rome28:11 Immigration and Cultural Assimilation in the Roman Empire31:51 The Shift in Media Consumption and Podcasting44:48 The Search for Truth and Community in Modern SocietyConnect with me for regular posts, threads, and chats on Substackhttps://thewes.substack.com/Join the free Group: https://www.facebook.com/groups/bjjandbiz#bjjandbiz #businessgrowth #PersonalDevelopment #GrowthMindset

#BJJandBIZPodcast #BJJ #leadgeneration #personalbranding Yoni Tserruya of Lusha.https://www.linkedin.com/in/yonitserruya/https://www.lusha.com/Chat to build your pipeline fasterHe started Lusha as a small project, listening to what revenue teams actually needed. What he saw was clear: too many sellers stuck in static lists, too much time wasted on manual prospecting, and too little space to actually sell. The future he believes in looks different — a new rhythm where AI and human sellers work together, where pipeline streams in based on what’s really working, and where teams can focus on building relationships that drive results. TakeawaysSales is one of the first industries being disrupted by AI.Lusha started with a focus on genuine connections through accurate data.The platform learns user behavior to recommend leads.Quality of data is a key differentiator for Lusha.Salespeople need to focus on engagement and automation.Transitioning from engineer to entrepreneur requires adaptability.Customer feedback is crucial for product development.AI can help streamline sales processes and improve efficiency.Navigating the AI revolution requires fast iteration and feedback.Maintaining product quality is essential for customer satisfaction.Sound bites"If you build it great, they will come.""The right answer is customer feedback.""You need to build something and iterate quickly."Chapters00:00 Introduction to Lusha and AI in Sales02:48 The Evolution of Lusha and AI Integration05:37 Understanding the Workflow and User Experience08:17 Transitioning from Engineer to Entrepreneur10:45 Sales vs. Software Development: Different Skill Sets13:33 Early Days: Hiring and Product Launch16:11 Customer Engagement and Feedback Mechanisms18:50 Navigating the Sales Landscape with AI21:29 Marketing Strategies and Customer Acquisition23:58 Building a Product that Customers Love26:33 Iterating Based on Customer Feedback28:58 The Importance of Fast Feedback Loops31:29 Conferences and Customer Interaction34:01 Final Thoughts and Future DirectionsTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

****Thanks to my CRM/marketing-automation sponsor. Get all of your ducks in a row for as low as $15/mo.****We have BJJ black belt, Pete Roberts,⁩ founder of ⁨ORIGIN USA⁩ and Jocko Fuel in da house! "It's all chess under stress."I get Pete to open up about his early days growing up to get an idea as to what drove him down this path of creation and competition.To say his upbringing was challenging is an understatement.But now, he is becoming synonymous with Brazilian Jiu-Jitsu.We get into the evolution of Jiu-Jitsu gis, the impact of training on personal growth, and the integration of AI in business strategies. I also ask him about some of his go-to moves in BJJ, the importance of community, and the future of martial arts as a means of personal development.Precision. Submissions. Commissions.TakeawaysPete Roberts shares his journey from a challenging upbringing to entrepreneurship.The evolution of Jiu-Jitsu gis has changed the training landscape.AI is a significant asset for modern businesses, enhancing efficiency.Personal growth is intertwined with Jiu-Jitsu training and competition.Community support is crucial for success in both business and martial arts.The importance of practical tips for small business owners is emphasized.Jiu-Jitsu serves as a form of therapy and meditation for practitioners.Understanding the dynamics of gi vs. no-gi training is essential for growth.Creating a supportive environment fosters innovation and collaboration.The conversation highlights the need for adaptability in business strategies. Chapters00:00 Introduction to Pete Roberts and Origin02:43 The Evolution of Jiu-Jitsu Gis05:37 Personal Journey and Early Influences08:54 Finding Jiu-Jitsu and Its Impact11:55 The Philosophy of Jiu-Jitsu: Gi vs. No-Gi14:51 Integrating Jiu-Jitsu into Business and Life22:06 Strategies for Winning in Jiu-Jitsu24:31 The Evolution of Guard Play26:22 Understanding De La Riva Guard31:34 Navigating Business Challenges33:13 Leveraging AI in BusinessTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Ankit "Kit" Chandra is a cool, interesting, unique dude.We explore the intricate relationship between mindset, personal development, and professional success. Kit shares his journey from corporate America to coaching, emphasizing the importance of self-defense, sovereignty, and the transformative power of pain. We get into the paradox of abundance and scarcity, the impact of external validation on self-worth, and the necessity of discourse in understanding differing perspectives. We both agree on the value of one-on-one coaching versus group cohorts, ultimately guiding listeners towards finding fulfillment beyond material success.https://www.linkedin.com/in/ankit-chandra-09728814/TheDoubtScouts.comKeywordsmindset, personal development, self-defense, sovereignty, coaching, abundance, scarcity, doubt, fulfillment, business successTakeawaysMindset plays a crucial role in business and personal success.Self-defense training can enhance personal safety and confidence.Reflections on martial arts training can lead to instinctual responses in real-life situations.Navigating personal and professional challenges requires self-awareness and action.Understanding sovereignty is key to personal empowerment and decision-making.External validation can negatively impact self-worth and personal growth.Transforming negative experiences into positive growth is essential for development.The paradox of abundance and scarcity influences our mindset and actions.Pain can be a catalyst for personal transformation and growth.The journey from corporate to coaching can lead to greater fulfillment.Sound bites"Sovereignty is key to empowerment.""Doubt can be a sign of misalignment.""The journey to coaching is fulfilling."Chapters00:00 Introduction and Name Change03:39 Navigating Cultural Perceptions in Sales05:59 Humor and Racism: Personal Experiences08:07 Self-Defense and Conflict Resolution11:06 Instincts in Martial Arts and Real-Life Situations14:29 The Importance of Training and Reflexes16:58 Sovereignty and Personal Accountability21:53 Transforming Limitations into Opportunities26:34 Defining Sovereignty and Abundance30:04 Investing in Precious Metals31:35 Unlocking Potential: Coaching and Self-Discovery34:02 Transcending Limits: The Role of Action in Change37:37 Navigating Truths: Understanding Perspectives39:49 The Impact of AI on Employment and Identity41:43 From Corporate Success to Personal Fulfillment46:29 The Illusion of Material Wealth47:45 The Doubt Scouts: Understanding and Overcoming DoubtTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

They sold their 4,000-member insurance company for millions...But the buyers never paid. They filed for bankruptcy, sued, and left him broke.Neil Reich was the top sales agent in 2009 for Humana.https://careconnectagency.com/ launched in March 2024https://www.linkedin.com/in/neil-reich-3382498/William Steele was his partner and executive at Humana.Most entrepreneurs would've crumbled. Some people are bad.His parents taught him to see the good in people.But Neil's 13 years at Humana, one of America's largest health insurance companies, had already proven his resilience.He opened up the Walmart channel in over 3,000 stores and helped sell over $1 million in prescription drug plans. He trained over 10,000+ reps while crushing 100% quota every single year.That track record saved him. He landed at Heartland Financial Group, another insurance giant, and rebuilt their entire sales operation so successfully that it got them acquired for millions.Neil shares how to stop chasing desperate prospects and start attracting qualified buyers who actually need what you're selling. How to close at up to 50% while building genuine relationships. So they can make serious money doing sales that actually serve people.We get into:Don't Sell, Guide! The Key To Becoming a Trusted Advisor & Obtaining A High-Closing RateAdvising with Integrity: Helping Clients Achieve Their Vision, Even If It’s Not Your SaleWhy Referrals Are the Lifeblood of a Thriving Sales Career & How To Acquire ThemSales are the Lifeblood of ANY Organization: How to Train Your Salespeople To be ELITE in their FieldWhy Your Next Best Client Might Come from Another BusinessThe role of face-to-face sales The role of AI in salesTakeawaysNeil emphasizes the importance of resilience in business.Trusting the wrong partners can lead to significant setbacks.Building relationships with clients is crucial for success.Face-to-face interactions lead to higher client retention rates.AI is becoming a significant factor in the insurance industry.Agents should embrace technology while maintaining personal connections.The annual enrollment period is critical for Medicare agents.Consistent communication with clients fosters trust and referrals.Work ethic and commitment are key to achieving success in sales.Learning from mentors and experiences shapes a successful career.Sound bites"You have to take a risk.""Consistent communication fosters trust.""Work ethic is key to achieving success."Chapters00:00 Introduction and Background03:04 Lessons from Setbacks05:41 Building a Value-Based Care Organization08:45 Transitioning from Corporate to Entrepreneurship11:50 The Role of Care Connect Agency14:55 Sales Strategies and the Importance of Face-to-Face Interaction17:37 Embracing Technology and AI in Sales20:31 Navigating the Medicare Market23:34 Referral Strategies and Client Engagement26:43 The Importance of Work Ethic and Commitment29:30 Conclusion and Future OutlookTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding "It's okay to get bored.""Repetition is the key to learning.""Drillers are killers."https://www.youtube.com/@doubleyourdojohttps://www.instagram.com/blackbeltbrenner1/Matthew Brenner knows BJJ, karate, and how to double your school fast!We get into various aspects of martial arts, including the importance of marketing strategies for martial arts schools, the significance of location, and creating a welcoming environment for students. We share personal stories about our training experiences, the impact of jiu-jitsu on the body, and the challenges faced in competition. Matthew emphasizes the value of a couple of key things that separate the good from the great, and we conclude with insights on self-defense and the importance of community in martial arts training.TakeawaysMatthew's got engaged...at an airport?How he is growing his online consulting business.Key marketing strategies to get new students to martial arts schools.The role location plays in the success of a martial arts school.How to create a welcoming environment for student retention.How to look at competitions for growth.Why you need to drill. Sound bites"30 students in 60 days.""You need to know the basics.""I want to be a white belt again."Chapters00:00 Engagement Story and Personal Background02:55 Business Insights: Double Your Dojo05:52 Marketing Strategies for Martial Arts Schools08:44 Location and Demographics for Success11:11 School Environment and Attracting Students14:09 Training Experiences and Jiu-Jitsu Journey17:00 Injury Perspectives and Long-term Effects of Training19:44 Self-Defense and Real-Life Applications of Jiu-Jitsu33:04 Rapid Fire Questions and Preferences35:53 Training Consistency and Injury Comparisons38:56 Embracing Challenges: The First Tournament43:28 Experiences in Competition and Training Stories50:54 Drilling Techniques and Learning Strategies56:10 Tips for Improvement in BJJTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding "Get drunk, get a loan, open an MMA gym." That's what Frank Kerner did!From Frank: "I own Lake Mohawk MMA and have a crazy story. I closed my old gym and was moving to a new location. Everything seemed to be ok and then a few days before the move, the city denied me because of a parking issue. I told my old landlord I was moving and couldn’t go back. Had to fight with the city for 6 months and eventually moved in. My wife also owns a food truck @tasteguatelicious. We can talk about opening businesses at the same time and the 18-hour workdays that are involved."TakeawaysFrank Kerner shares his journey in martial arts and gym ownership.Transitioning from kickboxing to Brazilian Jiu-Jitsu was a pivotal moment for Frank.Opening a new gym presented numerous challenges, including location and community acceptance.Marketing and community engagement are crucial for a successful gym.Setbacks in business can lead to valuable lessons and resilience.Humor plays an important role in the Jiu-Jitsu community.Having a game plan is essential for effective training in Jiu-Jitsu.Frank emphasizes the importance of adapting and overcoming challenges in business.Building a community around the gym fosters loyalty and growth.Frank's food truck venture showcases the intersection of passion and entrepreneurship.Sound bites"You have to have a game day.""You can't just freestyle it.""You gotta keep it cool."Chapters00:00 Introduction to Frank Kerner and His Journey05:03 The Evolution of Martial Arts Training07:47 Transitioning from Kickboxing to Brazilian Jiu-Jitsu10:32 Opening a Martial Arts School: The Journey Begins13:07 Challenges Faced in Business and Community16:05 Navigating Legal and Operational Hurdles20:00 Navigating Delays and Challenges in Business21:44 Opening a New Gym: The Journey and Experience26:36 The Importance of Resilience and Adaptability26:50 Lightning Round: Jiu Jitsu Insights and Experiences35:11 Wrestling Techniques for Jiu Jitsu Improvement37:06 Techniques and Strategies in Jiu-Jitsu39:58 Game Plans and Training Purpose46:28 Building a Food Truck Business47:58 Marketing Strategies for Jiu-Jitsu Schools49:46 Transitioning from Corporate to EntrepreneurshipTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

BJJ Head Coach, Hapkido Instructor, Kickbox Fit Instructor Sabeomnim Alex holds a 4th degree black belt (4 Dan) in Hapkido and a black belt in Brazilian Jiu Jitsu (BJJ)SummaryAlex Tse and I discuss Alex's journey through martial arts, focusing on Hapkido and Jiu-Jitsu. We explore the challenges of injuries, the importance of consistency in training, and the transition from teaching to running a martial arts business. Alex shares insights on community building, student engagement, and the impact of competition on personal growth. We also touch on the challenges of business growth in a competitive market and the importance of having a solid training plan.TakeawaysHapkido is a blended style that incorporates various techniques.Consistency in training is key to improvement in martial arts.Injuries can significantly impact training and competition.Community engagement is crucial for a successful martial arts school.Having a business mentor can greatly aid in running a martial arts school.The martial arts industry is highly competitive, requiring innovative marketing strategies.Building a strong referral network is essential for growth.Fitness and strength conditioning are important for martial arts practitioners.Transitioning from teaching to business ownership presents unique challenges.Setting clear goals and having a plan is vital for success. Chapters00:00 Introduction and Cultural Exchange02:51 Exploring Hapkido and Its Origins05:41 Journey Through Martial Arts08:24 Transitioning to Full-Time Martial Arts11:25 Injuries and Their Impact on Training14:18 Competition Experience and Insights19:34 The Drive to Improve Through Competition21:05 Memorable Training and Competition Experiences22:42 The Importance of Jiu-Jitsu Con24:42 Signature Moves and Submissions26:25 Lessons from Injuries and Recovery27:38 Consistency and Commitment in Training29:42 Building a Successful Martial Arts Business39:13 The Evolution of Training Techniques41:29 Learning from Experience: The Role of Coaches43:29 Transitioning to Business: The Impact of COVID-1948:15 Building a Community: The Importance of Referrals51:57 Navigating Challenges: Adapting to Market Changes55:42 Expanding Horizons: Integrating Fitness and Strength TrainingTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #lead generation #personalbrandingWhat is "The Consultation Cliffhanger"?What's the biggest reason for ghosting?How do you define next steps and schedule the next action?SummaryAfter four years, sales expert, author, speaker Lee Salz is back in da house!We explore the evolving landscape of sales, emphasizing the importance of a consultation mindset over a traditional discovery approach. We get into the necessity of building trust, preparing effectively for meetings, and creating emotional connections through storytelling. We also highlight common pitfalls in sales and we offer strategies for avoiding them, ultimately advocating for a more personalized and meaningful sales experience.TakeawaysSalespeople often approach meetings with an egocentric mindset.A consultation mindset can transform the sales experience.Preparation is key to building trust with prospects.Emotional connections are crucial for successful sales.Storytelling can make sales pitches more engaging.Avoid giving away too much information in the first meeting.Define next steps to reduce ghosting after meetings.Sales is not just a numbers game; quality matters.Understanding the prospect's needs is essential for success.Creating cliffhangers can encourage follow-up meetings.Sound Bites"The first meeting is the deal foundation.""You have to earn trust, it's not given.""Emotion is the deal energizer."Visit his sites:MeaningfulValue.comFirstMeetingBook.comChapters00:00 Introduction and Welcome Back02:48 The Need for New Sales Strategies05:34 Consultation Mindset vs. Discovery Mindset08:35 Building Trust and Personalization in Sales11:04 The Importance of Preparation13:55 Setting the Tone for Meetings16:48 Qualifying Prospects Effectively19:42 Understanding Client Needs and Emotions24:27 The Power of Storytelling in Sales26:17 Creating Emotional Connections28:55 Identifying Pain Points for Quick Wins30:35 The Forgetting Curve and Retention33:30 Consultation Cliffhangers for Engagement39:17 Defining Next Steps to Avoid GhostingTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠. 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo.Connect with me: • ⁠⁠X⁠⁠: https://x.com/bjjandbiz • ⁠⁠Instagram⁠⁠: https://www.instagram.com/bjjandbiz • ⁠⁠LinkedIn⁠⁠: https://www.linkedin.com/in/thesaleswhisperer/ • ⁠⁠Facebook Group⁠⁠: https://www.facebook.com/groups/bjjandbiz • ⁠⁠YouTube⁠⁠: https://www.youtube.com/@bjjandbiz#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Today, I catch up with former Army Ranger, former MMA fighter-turned BJJ artist, purple belt John Cardwell.We dive into Jiu-Jitsu, art, personal growth, and technology. John shares his journey from a toxic masculinity label to embracing vulnerability through art and martial arts. He discusses his training philosophy, the evolution of Jiu-Jitsu in MMA, and the impact of AI on software engineering. And of course, we get into practical techniques in Jiu-Jitsu, particularly focusing on half guard strategies, and we conclude with rapid-fire questions that reveal personal insights and experiences.5-year white belt as he focused on MMAbjjsketchbook.comhttps://roidsandcoke.com/https://www.inprnt.com/gallery/roidsandcoke/https://www.instagram.com/bjj.sketchbook/ThirdHook.comCompetitive power liftingMMA at 43Toxic masculinitySoftware engineerAI favors the creators"Why there is no half-guard."Cancel the underhook from half-guard top.TakeawaysJohn Cardwell is an artist and Jiu-Jitsu practitioner.He started taking notes in Jiu-Jitsu to enhance retention.Art helps him remember techniques and movements in Jiu-Jitsu.Training philosophy emphasizes understanding over brute strength.John transitioned to MMA in his early 40s, challenging age stereotypes.AI is transforming the software engineering landscape.John's app focuses on monitoring kids' social media for safety.Jiu-Jitsu is evolving, with a resurgence of interest in grappling techniques.He emphasizes the importance of technique in Jiu-Jitsu over strength.John's experiences highlight the value of humility and learning in martial arts.Get free daily tips to strengthen your faith, family, fitness, and finances plus a copy of the "Inbound Sellers" Newsletter at https://free.fixerwes.comTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUConnect with me: • ⁠⁠X⁠⁠: https://x.com/bjjandbiz • ⁠⁠Instagram⁠⁠: https://www.instagram.com/bjjandbiz • ⁠⁠LinkedIn⁠⁠: https://www.linkedin.com/in/thesaleswhisperer/ • ⁠⁠Facebook Group⁠⁠ • ⁠⁠YouTube⁠⁠: https://www.youtube.com/@bjjandbiz#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Summary3rd Degree Black Belt & school owner, Sam Snow, joins me today. We explore Sam's journey, including his personal and financial challenges. We get into the evolution of training methods, the importance of community and lineage, and the challenges of opening a Jiu-Jitsu academy. We discuss the significance of mentorship, the experiences of competition, and the balance between fun and seriousness in training. Sam shares insights on giving back to the community through initiatives like The Mat Mission, which provides access to Jiu-Jitsu for underprivileged youth. We wrap up with reflections on the journey of a black belt and future endeavors in the BJJ community.TakeawaysSam Snow started his Jiu-Jitsu journey looking for Muay Thai and MMA.The informal training environment can lead to strong friendships and connections.Navigating the politics of the Jiu-Jitsu community can be challenging but rewarding.Opening a Jiu-Jitsu academy requires passion and dedication to the art.Lineage and mentorship play crucial roles in the development of a Jiu-Jitsu practitioner.Competition experiences can be humbling and educational.Training should be a balance of fun and serious practice.Giving back to the community is essential for the growth of Jiu-Jitsu.The journey of a black belt is ongoing and filled with learning opportunities.Setting traps and refining techniques is part of advancing in Jiu-Jitsu.Sound Bites"You gotta look on the bright side.""There's always levels to it.""You should be able to set traps."Chapters00:00 Introduction to Jiu-Jitsu Journey04:07 The Business of Jiu-Jitsu08:04 Navigating Jiu-Jitsu Politics11:49 The Importance of Lineage17:51 Overcoming Challenges in Life and Jiu-Jitsu26:44 The Journey of a Black Belt29:40 Learning Through Plateaus and Breakthroughs34:00 Experiences on the Mat: Matches and Training39:08 Training Philosophy: Embracing Challenges43:58 Community and Giving Back Through Jiu-Jitsuhttps://www.thematmission.org/https://www.instagram.com/rolltheworldbjj/Take control of your life with 12 Weeks To Peak™⁠⁠. Free habit tracker, private, and small-group daily coaching: ⁠⁠12WeeksToPeak.com. Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Carlan GracieHis father's father was Gaston Gracie, so he's like a cousin to the Gracie BJJ family.There are a lot of Gracies!Kosen judo is foundational.Maeda taught the Gracies JudoKimonos for Kids and http://www.favelatour.org/In this storytelling conversation, Carlan Gracie shares his unique journey from the Gracie family lineage to living in a favela in Brazil, where he dedicates his life to teaching Jiu-Jitsu and giving back to the community. He discusses his philanthropic efforts, the evolution of Jiu-Jitsu techniques, and the importance of self-defense. Carlan also reflects on his connection to the Gracie family, his experiences in martial arts, and his vision for combining business with Jiu-Jitsu to create a supportive community for practitioners.TakeawaysCarlan Gracie lives in a favela and teaches Jiu-Jitsu.He raises funds for uniforms for underprivileged youth.Carlan believes in giving back to the community.He has a unique connection to the Gracie family.Carlan started with karate but found Jiu-Jitsu more engaging.He teaches Jiu-Jitsu to help others in his community.Many practitioners today lack self-defense knowledge.Carlan learned leg locks from a notable instructor.He aims to make a positive difference in people's lives.Carlan combines his business acumen with Jiu-Jitsu training.Sound Bites"I live in the favela too.""I found I had Gracie blood.""I want to make a difference."Chapters00:00 Introduction to Carlan Gracie01:53 Life in the Favela and Community Engagement04:28 Giving Back: Carlan's Mission and Projects06:48 Understanding the Gracie Legacy10:02 Personal Journey and Family Background14:35 Life in Los Angeles and Early Career16:44 Teaching and Community Involvement20:57 The Evolution of Judo and Brazilian Jiu-Jitsu25:48 Affiliations and Supporting the Next Generation28:58 The Grappling Game: Techniques and Strategies34:05 Submissions and Control: The Art of Jiu-Jitsu39:15 Leg Attacks: Evolution in Brazilian Jiu-Jitsu43:25 Business and Jiu-Jitsu: Merging Two Worlds51:55 Community Impact: Giving Back Through Jiu-JitsuTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠. Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding Brady has been in construction for about 30 years.He started Jiu-Jitsu to stay active and competitive. (Currently a blue belt preparing for his first tournament.)Balancing work and training requires careful scheduling.Communication is key in managing client expectations.Handling difficult clients can lead to referrals and business growth.Understanding the psychology of clients helps in construction.Brady emphasizes the importance of education in construction.He believes in treating clients with respect to foster good relationships.Jiu-Jitsu has taught him about strategy and adaptability.Always be attacking in Jiu-Jitsu to gain advantages.Sponsors:⁠ActiveCampaign⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo⁠Mindstudio.ai⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)⁠12 Weeks To Peak™⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams. 12WeeksToPeak.comConnect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠: https://www.instagram.com/bjjandbiz⁠⁠LinkedIn⁠⁠ ⁠⁠Facebook Group⁠⁠ #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding Chris Stroup got banged up in the Army special forces...so they gave him the boot. But he turned his passion for knife-making into a booming made-in-America business. He discusses the challenges and triumphs of building a business, the importance of community and networking, and how his passion for knife making intertwines with his family life and jiu-jitsu training. The conversation highlights the craftsmanship involved in knife making, the evolution of his business, and future plans for innovation and growth.TakeawaysStarted knife making as a hobby to relieve stress.Transitioned from hobby to full-time business in 2022.Utilizes YouTube for learning and business strategies.All knives are crafted by hand, with some processes outsourced.Focus on high-carbon steel for durability and performance.First knife made was kept as a personal memento.Pricing started at $80 per knife, reflecting the time invested.Business growth led to hiring more employees and expanding facilities.Community engagement is crucial for business success.Plans to innovate with new designs and materials in the future.Visit his site: https://stroupknives.com/Chapters00:00 From Hobby to Business: The Knife-Making Journey09:15 Craftsmanship and Design: The Art of Knife Making18:30 Growing the Business: Challenges and Opportunities27:35 Community and Legacy: Giving Back Through Knives24:28 The Importance of Safety in Training25:20 Community and Family in Jiu-Jitsu26:40 Business Growth and Future Plans27:53 Lessons Learned in Business Management31:47 Building a Strong Team Culture32:27 Networking and Community Engagement34:31 Product Development and Market Trends36:36 Planning for Product Launches38:01 Challenges in Sourcing Materials38:56 Future Expansion and Innovations39:46 Upcoming Events and Trade Shows40:42 Exploring New Opportunities in the IndustryTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding Marcus is a CRM wizard. He's into processes...systems... frameworks... and he specializes in working with Salesforce ...but he told me I saved his marriage!!I'll leave it at that.Sponsors:ActiveCampaign: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/moMindstudio.ai: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)12 Weeks To Peak™: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams. 12WeeksToPeak.comTakeawaysWe are all in sales, whether we realize it or not.Understanding customer needs is crucial for effective CRM implementation.Process improvement is essential for business efficiency.Family support plays a significant role in personal success.Health and injuries can impact performance in sports and business.Change management is a key responsibility when implementing new systems.Technology should be viewed as a tool to enhance processes, not a toy.Proactive engagement with technology leads to better outcomes.Continuous learning is vital for staying ahead in business.Setting clear long-term goals helps guide technology use and business strategy.Sound Bites"We're all in sales.""What is your problem?"Chapters00:00 Introduction and Personal Insights02:43 Sales and Marketing Perspectives05:36 Understanding CRM Needs08:24 Engaging with Salesforce11:06 The Role of Technology in Business13:42 Challenges with CRM Implementation16:32 The Importance of Process and Discipline19:23 Understanding CRM Adoption Challenges22:49 The Importance of Defining Processes28:51 Proactive Technology Management36:42 Investing in Continuous Improvement38:19 Identifying the Right Clients for CRM SolutionsTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo.Connect with me:⁠⁠X⁠⁠⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠ ⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Brian is an OG veteran, marketer, and returning guest. After 9/11, he got a waiver to return to the military and get into the fight.We discuss his journey from military service to entrepreneurship, the importance of BJJ in personal development, and the evolving landscape of marketing and business automation.Brian shares how he is using AI for business processes to help his clients create tremendous growth.And we share some war stories...and pick on the Navy...we can't help ourselves.But no crayons were harmed in the creation of this interview.TakeawaysThe transition from military to business can be challenging but rewarding.Martial arts instills discipline and valuable life lessons.Automation in marketing is essential for efficiency and growth.AI can significantly enhance business processes and customer engagement.Understanding the fundamentals of marketing is crucial for success.Veterans have unique skills that can be leveraged in business.Optimizing existing processes can lead to better business outcomes.Social media and Google Ads require strategic approaches for effectiveness.Building a personal database is vital for long-term business success.Continuous learning and adaptation are key in the ever-changing business landscape.Sound Bites"All gave some, gave all.""You gotta have a plan.""You can do it for you."Chapters00:00 Welcome Back and Reflections on Service02:10 The Impact of 9/11 and Military Service04:34 Training and Readiness: Lessons from the Military07:20 Transitioning from Military to Business10:02 Experiences in Haiti and Iraq12:33 The Evolution of Online Business15:21 Direct Response Marketing and Automation18:32 Exploring Marketing Automation Tools19:40 The Role of AI in Business Automation21:08 Balancing Work and Family Life22:16 Resources for Veterans Transitioning to Civilian Life24:05 Identifying Core Business Problems27:09 The Importance of Automation in Business29:04 The Fundamentals of Business Success31:22 Working On vs. In Your Business33:10 Leveraging AI for Business Efficiency36:37 Building a Strong Foundation for AI Implementation40:45 Optimizing Lead Management and Follow-Up43:06 Understanding Business Growth Strategies45:26 Effective Advertising Strategies for Small Businesses47:55 Navigating Paid Advertising Strategies50:57 Understanding Google Search vs. Display Network53:03 The Importance of SEO and AI Optimization56:41 Effective Advertising Approaches for Different Demographics59:53 The Role of Landing Pages in Conversion Rates01:02:44 Leveraging Social Media for Lead Generation01:05:50 Building Your Own Database for Business SuccessTake control of your life with 12 Weeks To Peak™⁠⁠. Free habit tracker, private, and small-group daily coaching: ⁠⁠12WeeksToPeak.com. Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #lead generation #personalbrandingTakeawaysEverything you do in life, from Jiu-Jitsu to selling requires both physical skill and mental strategy.How to grow a profitable BJJ school.Why fundamentals are all that matter.Glyn has a new course on breath work on BJJ Fanatics because it can significantly enhance your performance in Jiu-Jitsu.The role of relaxation during competition training.The role of mindset in how athletes—and salespeople are business athletes—handle pressure.Two little-known benefits of breath work in tapping higher belts!How BJJ is evolving. How chess makes you better at BJJ...and vice versa, and the one key thing you must do in BJJ and sales to win.The #1 way to stall your growth and limit your success.The importance of processes in selling and BJJ.The importance of language clarity.The importance of tracking and metrics.AI should complement human creativity, not replace it.How to develop mental resilience. The Jiu-Jitsu community fosters unique connections.Sound Bites"Sales equals dating pipeline.""The quality of our language matters.""The best form of defense is attack."Chapters00:00 Introduction to Jiu-Jitsu and Chess01:53 The Journey into Jiu-Jitsu04:11 The Role of Teaching in Jiu-Jitsu08:44 The Business of Jiu-Jitsu10:41 Fundamentals vs. Fancy Techniques17:27 Breath Work in Jiu-Jitsu and Beyond25:01 The Power of Breathwork in Jiu-Jitsu27:17 Mental Resilience in High-Stakes Situations30:22 Understanding Ego States in Confrontation33:00 The Importance of Relaxation in Training39:02 The Role of Language and Labels in Jiu-Jitsu45:35 Tracking Success in Sales and Jiu-Jitsu50:34 The Importance of Breathwork in Jiu-Jitsu52:46 AI and Human Connection in Business55:35 Chess, AI, and Decision-Making57:59 The Mental Grind: Pushing Your Limits01:01:19 Jiu-Jitsu: A Unique Bonding Experience01:05:00 Breath Control Techniques in Jiu-Jitsu01:10:22 Closing Thoughts and Future EndeavorsTake control of your life with 12 Weeks To Peak™⁠⁠. Free habit tracker, private, and small-group daily coaching: ⁠⁠12WeeksToPeak.com. Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #lead generation #personalbrandingSummaryWhat can a film dude teach you about growing your sales today?Jake Isham shares his definition of a digital show based on his experience in traditional film and television to help you stand out in today's digital world. Sound Bites"Digital shows can be a powerful marketing tool.""Quality production enhances viewer engagement.""Building a sustainable content strategy is key."TakeawaysWhy digital shows are powerful marketing tools.Why you need to do video podcasting to build your online presence.How to create engaging contentThe essential tool entrepreneurs need to make a digital show work.How to manage your nerves on cameraHow to determine the ideal content frequencyWhat is more important than chasing views...The many benefits of organic content What you can do today with old content to keep your brand relevant.How to improve viewer engagement.Chapters00:00 From Film School to Digital Marketing02:47 The Power of Digital Shows05:23 Creating Engaging Content08:21 The Role of a Content Creator10:55 Building Relationships Through Content13:52 Understanding Audience Engagement16:31 Strategies for Effective Content Distribution19:13 Navigating the Social Media Landscape26:24 The Power of Organic Content in Advertising28:50 Building Trust Through Value30:08 The Importance of Quality Content Creation31:25 Investing in Content Production33:38 Finding Affordable Content Creation Solutions36:55 Creating a Digital Show for Business Growth39:25 The Long-Term Benefits of Consistent Content Creation41:14 Repurposing Content for Maximum Reach45:46 Engaging Past Guests for Fresh Content47:01 Navigating Digital Marketing StrategiesTake control of your life with 12 Weeks To Peak™⁠⁠. Free habit tracker, private, and small-group daily coaching: ⁠⁠12WeeksToPeak.com. Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠ ⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #lead generation #personalbrandingAfter 725 episodes of The Sales Podcast, 60 episodes of The CRM Sushi Podcast, and now two of The BJJ and Biz Podcast, I finally meet a billionaire.Michael Paulus is down-to-earth, calm, rational, and very much still in the game.He came from humble beginnings to become a billionaire entrepreneur. Michael discusses the importance of hard work, team culture, and finding happiness within oneself and provides insights into the current economic landscape, investment strategies for the average person, and the significance of customer service in business. What he emphasizes toward the end is both surprising and encouraging for professional salespeople, sales managers, business owners, and entrepreneurs.TakeawaysMoney does not buy happiness; find joy within.Building a business requires hard work and dedication.Team culture is essential for long-term success.Investing should be approached with a long-term perspective.Diversification is key to managing risk in investments.Understanding your own risk tolerance is crucial.Customer service can differentiate a business in a competitive market.There are opportunities in underserved industries.Entrepreneurship often requires taking risks and stepping outside comfort zones.Success is about execution, not just ideas.Sound Bites"There's always a bigger plane.""Money does not buy happiness.""Execution is 99% of success."Chapters00:00 Introduction to Michael Paulus01:57 From Humble Beginnings to Billionaire05:04 The Journey of Entrepreneurship11:46 The Drive Behind Success14:46 Vision and Legacy in Business18:16 Navigating Economic Uncertainty20:26 Navigating Interest Rates and Inflation Risks23:21 Investment Strategies for the Average Person27:49 The Contrarian Approach to Business Investments31:08 Finding Your Passion in Entrepreneurship34:08 The Importance of Customer Service in Business37:00 The Future of Wealth ManagementTake control of your life with 12 Weeks To Peak™⁠⁠. Free habit tracker, private, and small-group daily coaching: ⁠⁠12WeeksToPeak.com. Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠X⁠ ⁠Instagram⁠⁠LinkedIn⁠⁠Facebook Group⁠⁠YouTube⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #lead generation #personalbrandingTakeawaysRyan is a veteran and co-founder of Synergist, focusing on business growth.Military experience shapes their approach to business and communication.How to use AI in your marketing and lead generationIf you don't know the needs of your clients...why are you in business?How and why to do more video in your marketing.If you're not able or willing to build rapport with your clients...why are you in business?How to overcome your fear of marketing to succeedWhy and how to master personal branding to growHow to tailor your social media strategies to your target audience.Why you need to get with the program on LinkedIn if you're in B2B sales.SummaryIn this episode of the BJJ and Biz podcast, I catch up with Ryan Van Ornam to discuss the intersection of Brazilian Jiu-Jitsu and business. Ryan is also a veteran, so we get into that a bit and how the military prepares us to succeed in business.We touch on the challenges of communication in high-stakes environments and how these experiences translate into effective business strategies. As expected, we gotta talk about AI in marketing a bit, since everyone is considering it and asking about it.And some other good stuff!Chapters00:00 Introduction and Background02:48 Military Experience and Communication Technology05:22 Transitioning from Real Estate to AI Solutions07:53 Key Business Strategies for Success10:31 Lead Generation in a Noisy Market12:55 Understanding Client Needs and Bottlenecks15:40 The Role of Video Marketing and AI18:35 Overcoming Fear in Marketing and Sales24:53 Navigating Client Relationships and Empowerment27:43 Maximizing Marketing Efforts on a Budget28:10 Understanding B2B vs B2C Dynamics31:13 Leveraging LinkedIn for Business Growth34:20 Target Audience and Service Offerings37:32 The Importance of Authenticity in Business41:51 Cultural Insights and Personal AnecdotesTake control of your life with 12 Weeks To Peak™⁠⁠. Free habit tracker, private, and small-group daily coaching: ⁠⁠12WeeksToPeak.com. Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:X InstagramLinkedInFacebook GroupYouTube#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#BJJ #salestraining #Jiu-Jitsu #personaldevelopment #entrepreneurshipAfter 12+ years and 725 episodes of The Sales Podcast—and recently receiving my black belt in Brazilian Jiu-Jitsu—I'm retiring that show to merge my two loves: sales and BJJ growth, thus this new brand, BJJ and Biz, and this new show, The BJJ and Biz Podcast.Thank you for joining me on this journey, where I seek to help you sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it, and get better at BJJ as well!I've decided to make this shift because I'm sick and tired of the internet bros, the hustle culture, the shortcut takers, the peddlers of the easy button, etc.There are no 12-year-old black belts in BJJ, and there are no shortcuts to sales excellence.You and I need to go hands-on to get better at anything.Sales is a contact sport, and so is BJJ.So, let's roll up our sleeves and get after it.TakeawaysLearn how to sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it from a sales trainer who has been in commission sales since leaving the Air Force in 1997.Learn Brazilian Jiu-Jitsu tips from a black belt under Royler Gracie's, Gracie Humaita.The podcast will focus on blending Jiu-Jitsu with business training.Community and trust are essential in both sales and Jiu-Jitsu.Fundamentals are crucial in mastering any skill, including sales and Jiu-Jitsu.Watching YouTube and TikTok is fine...but you'd better go hands-on fast and often to grow. content.Look for announcements for workshops that combine Jiu-Jitsu and business training.Open relationships vs. closing deals to succeed in sales.Reach out for help and collaboration.Chapters00:00 Introduction to BJJ and Biz Podcast02:56 Merging Passions: Jiu-Jitsu and Sales Training05:36 The Importance of Fundamentals in Business and Jiu-Jitsu08:06 Building a Community Through Jiu-Jitsu and Business10:06 Future Plans and WorkshopsTake control of your life with 12 Weeks To Peak™⁠⁠. Free habit tracker, private, and small-group daily coaching: ⁠⁠12WeeksToPeak.com. Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:XInstagram LinkedIn Facebook Group